{
  "kind": "tools",
  "canonId": "019dd956-90de-75d5-8a93-e5a886eaa78f",
  "slug": "liking-principle",
  "name": "Liking Principle",
  "category": "Block",
  "description": "People say yes to those they like - build rapport and similarity",
  "structure": null,
  "bestFor": null,
  "layer": "block",
  "agent": "Storyteller",
  "agents": [
    "Storyteller"
  ],
  "whenToUse": null,
  "whyItWorks": null,
  "narrativePurpose": null,
  "signalComponentKinds": [],
  "signalKeywords": [],
  "signalDescriptions": null,
  "antipattern": null,
  "bodyDocId": null,
  "bodyDocSlug": null,
  "bodyDocTitle": null,
  "status": "active",
  "version": 1,
  "sequence": [],
  "arcUsages": [],
  "stats": {
    "matches": 3,
    "docs": 3,
    "slideRanges": 3,
    "avgConfidence": 35.166668,
    "avgPages": null,
    "arcCount": 0,
    "requiredBeats": 0
  },
  "examples": [
    "'We put ourselves in our clients' shoes' builds affinity before the CTA.",
    "We are helpful. To each other, to customers, to partners, to everyone we interact with.",
    "Section opens to build rapport with reader on culture"
  ],
  "completeness": {
    "score": 29,
    "missing": [
      "when_to_use",
      "why_it_works",
      "signals",
      "antipattern",
      "body_doc_id"
    ]
  }
}