{
  "kind": "tools",
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  "slug": "emotional-frame",
  "name": "Emotional frame",
  "category": null,
  "description": "Emotional engagement levers (empathy, ikea-effect, fresh-start-effect, hedonic adaptation).",
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  "bestFor": null,
  "layer": null,
  "agent": null,
  "agents": [],
  "whenToUse": null,
  "whyItWorks": null,
  "narrativePurpose": null,
  "signalComponentKinds": [],
  "signalKeywords": [],
  "signalDescriptions": null,
  "antipattern": null,
  "bodyDocId": null,
  "bodyDocSlug": null,
  "bodyDocTitle": null,
  "status": "active",
  "version": 1,
  "sequence": [],
  "arcUsages": [],
  "stats": {
    "matches": 11,
    "docs": 9,
    "slideRanges": 11,
    "avgConfidence": 0.6090909,
    "avgPages": null,
    "arcCount": 0,
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  "examples": [
    " Alarmed by the repugnance of Anton’s message, the narrator becomes distressed by his success",
    "The slide discusses consumer motivations and priorities, indicating a focus on framing the emotional aspects of health care.",
    "people are starting to worry about the hidden costs of convenience"
  ],
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    "score": 29,
    "missing": [
      "when_to_use",
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      "signals",
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}