{
  "kind": "tools",
  "canonId": "019dd9e1-528b-72ec-a563-e5dcb9410f67",
  "slug": "before-after-framing",
  "name": "Before/after framing",
  "category": null,
  "description": "You visualise two futures side by side: the trajectory the target is on\ntoday, and the trajectory under your proposed intervention. The reader\nhas to see the delta to feel the stakes.\n\nIt's the rhetorical cousin of the peer-gap — same visual grammar\n(comparison), but across **time** instead of across peers.",
  "structure": null,
  "bestFor": null,
  "layer": "document",
  "agent": null,
  "agents": [],
  "whenToUse": "For turnaround / reform proposals",
  "whyItWorks": "- It **quantifies the opportunity cost** of inaction. \"Doing nothing\"\n  becomes a concrete, visible path, not an abstraction.\n- It **makes the Answer tangible**. The prescription isn't a paragraph;\n  it's a trajectory the reader can point at.\n- It **pre-empts the status-quo defence**. Management usually argues \"we\n  have a plan\". Your chart shows what their plan looks like vs. yours.\n- It **satisfies both the Architect** (math adds up) **and the Storyteller**\n  (emotional delta between two futures).",
  "narrativePurpose": null,
  "signalComponentKinds": [],
  "signalKeywords": [],
  "signalDescriptions": null,
  "antipattern": null,
  "bodyDocId": "019dd9a1-80bf-72e9-980b-ccd1c0cd3488",
  "bodyDocSlug": "pattern-before-after-framing",
  "bodyDocTitle": "Pattern: Before / after framing",
  "status": "active",
  "version": 1,
  "sequence": [],
  "arcUsages": [],
  "stats": {
    "matches": 842,
    "docs": 590,
    "slideRanges": 637,
    "avgConfidence": 0.8533699,
    "avgPages": null,
    "arcCount": 0,
    "requiredBeats": 0
  },
  "examples": [
    "Before vs. After Initiative comparison",
    "before_after type and components: callout, paragraph, source-note, chart/line",
    "title/action-title: 373% MORE DATA POINTS"
  ],
  "completeness": {
    "score": 71,
    "missing": [
      "signals",
      "antipattern"
    ]
  }
}