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  "name": "Audience Definition",
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  "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
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  "status": "active",
  "version": 1,
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    "Commitment to our investment thesis (~2% yield)",
    "New channel started in 2021 with content dubbed professionally to Spanish",
    "quote/testimonial: We have a target for match rate which is at least 50% so when we send out our audience segment we want to make sure that the vendor here is actually able to match 50% of their audience."
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