{
  "kind": "arcs",
  "canonId": "019dd956-60cc-762d-a1e7-bf9c7d3b7590",
  "slug": "golden-circle",
  "name": "The Golden Circle",
  "category": "Narrative & Transformation",
  "description": null,
  "structure": "Why -> How -> What",
  "bestFor": "Brand storytelling, mission-driven pitches",
  "layer": null,
  "agent": null,
  "agents": [],
  "whenToUse": null,
  "whyItWorks": null,
  "narrativePurpose": null,
  "signalComponentKinds": [],
  "signalKeywords": [],
  "signalDescriptions": null,
  "antipattern": null,
  "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
  "bodyDocSlug": "storytelling-story-arcs",
  "bodyDocTitle": "Story Arcs Reference",
  "status": "active",
  "version": 1,
  "sequence": [
    {
      "name": "Why",
      "slug": "golden-circle-why",
      "label": "Why",
      "position": 1,
      "isRequired": true,
      "typicalPageSharePct": null
    },
    {
      "name": "How",
      "slug": "golden-circle-how",
      "label": "How",
      "position": 2,
      "isRequired": true,
      "typicalPageSharePct": null
    },
    {
      "name": "What",
      "slug": "golden-circle-what",
      "label": "What",
      "position": 3,
      "isRequired": true,
      "typicalPageSharePct": null
    }
  ],
  "arcUsages": [],
  "stats": {
    "matches": 121,
    "docs": 32,
    "slideRanges": 121,
    "avgConfidence": 19.900827,
    "avgPages": null,
    "arcCount": 0,
    "requiredBeats": 3
  },
  "examples": [
    "Why (mission p.1) -> How (mindset frameworks p.3-30,60-63) -> What (cases + tools p.32-67)",
    "Deck opens with WHY (mission 'help humanity thrive', p.4-5), explains HOW via three-pillar ESG strategy (p.6, then p.10-40 in action), and substantiates WHAT through metrics + indices (p.9 highlights and p.41-58 GRI/SASB",
    "The deck starts with a 'why' (luxury market attractiveness), followed by 'what' (Zegna's unique position), and 'how' (growth strategies)."
  ],
  "completeness": {
    "score": 75,
    "missing": [
      "description"
    ]
  }
}