{
  "kind": "arcs",
  "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
  "slug": "aida",
  "name": "AIDA",
  "category": "Strategy & Business",
  "description": null,
  "structure": "Attention -> Interest -> Desire -> Action",
  "bestFor": "Marketing presentations, product launches, sales enablement",
  "layer": null,
  "agent": null,
  "agents": [],
  "whenToUse": null,
  "whyItWorks": null,
  "narrativePurpose": null,
  "signalComponentKinds": [],
  "signalKeywords": [],
  "signalDescriptions": null,
  "antipattern": null,
  "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
  "bodyDocSlug": "storytelling-story-arcs",
  "bodyDocTitle": "Story Arcs Reference",
  "status": "active",
  "version": 1,
  "sequence": [
    {
      "name": "Attention",
      "slug": "aida-attention",
      "label": "Attention",
      "position": 1,
      "isRequired": true,
      "typicalPageSharePct": null
    },
    {
      "name": "Interest",
      "slug": "aida-interest",
      "label": "Interest",
      "position": 2,
      "isRequired": true,
      "typicalPageSharePct": null
    },
    {
      "name": "Desire",
      "slug": "aida-desire",
      "label": "Desire",
      "position": 3,
      "isRequired": true,
      "typicalPageSharePct": null
    },
    {
      "name": "Action",
      "slug": "aida-action",
      "label": "Action",
      "position": 4,
      "isRequired": true,
      "typicalPageSharePct": null
    }
  ],
  "arcUsages": [],
  "stats": {
    "matches": 656,
    "docs": 183,
    "slideRanges": 656,
    "avgConfidence": 3.2925305,
    "avgPages": null,
    "arcCount": 0,
    "requiredBeats": 4
  },
  "examples": [
    "The sequence starts with a cover, followed by a description of creating a global market leader, a transaction summary, and ends with a Q&A",
    "The document follows the AIDA structure, starting with an introduction, building interest, and concluding with a call to action.",
    "The deck follows a logical flow from attention (cover slide) to interest (transaction summary) to desire (growth opportunities) to action (closing ask)"
  ],
  "completeness": {
    "score": 75,
    "missing": [
      "description"
    ]
  }
}