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        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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        "extraction": {
          "at": "2026-07-17 02:21:55.933401+00",
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        },
        "pageNumber": 7,
        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
        "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
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        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
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      {
        "tool": {
          "name": "Iconography",
          "slug": "iconography",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4d71-77c5-a8d6-20a534104995",
          "version": 1,
          "bodyDocId": null,
          "description": "Icon grids and pictograms standing in for text.",
          "familyLabel": null,
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          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
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        "matchId": "c8c59397-9c4d-409d-9120-d9db2462059c",
        "evidence": "Grid of 9 health condition icons (Asthma, COPD, Depression, Diabetes, Weight Loss, Anxiety, Hyperlipidemia, Hypertension, Obesity)",
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        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
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        "pageNumber": 8,
        "whyItWorks": null,
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        "cardinality": "optional",
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      {
        "tool": {
          "name": "Aha! Moment",
          "slug": "aha-moment",
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          "canonId": "019dd956-a5b5-7763-820e-b299c5f27a32",
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          "description": "The moment when the audience realizes the value - design for insight revelation",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
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        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "f2290fde-caf2-4d99-8d63-bcdbeb667d9d",
        "evidence": "It's like eCommerce in 1999......1% market share per year for 20 years",
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        "confidence": 0.7,
        "extraction": {
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      {
        "tool": {
          "name": "Anchoring Bias",
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          "canonId": "019dd956-9254-73de-8f1b-c7250f8f4c9c",
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          "description": "First piece of information becomes reference point for all subsequent judgments",
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          "categoryName": "Block",
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        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect",
          "Storyteller"
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        "evidence": "Telehealth went from less than 10% to 49% share of visits",
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        "extraction": {
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          "canonId": "019dd9e1-5005-762c-82f8-265b08436ca1",
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          "description": "Named canvas (business model canvas, value prop canvas, etc.).",
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        "layer": "slide",
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        "matchId": "7f082b06-7d88-4893-8ce8-dedbd8253986",
        "evidence": "Flow diagram connecting Vida to partners",
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        "confidence": 0.6,
        "extraction": {
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        "pageNumber": 11,
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        "cardinality": "optional",
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      {
        "tool": {
          "name": "Problem-Agitate-Solve (PAS)",
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          "status": "active",
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          "canonId": "019dd956-869f-7564-8d42-de54ed29ab90",
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          "bodyDocId": null,
          "description": "Identify problem, agitate the pain, present the solution",
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          "categoryName": "Block",
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        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "c1778ac3-dd9d-42bc-8f5d-901c60e4ff4d",
        "evidence": "Vida solves key pain points for all stakeholders",
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        "confidence": 0.7,
        "extraction": {
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      {
        "tool": {
          "name": "List presentation",
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          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
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          "description": "Bulleted, numbered, or checklist enumerations.",
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        "matchId": "c286fbc2-3c12-4e85-9f29-cd90fb49fdc7",
        "evidence": "list/bullet: Integrated approach to mental and physical health to achieve best in class outcomes",
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        "confidence": 0.8,
        "extraction": {
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        "pageNumber": 17,
        "whyItWorks": null,
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        "cardinality": "common",
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      {
        "tool": {
          "name": "2x2 matrix",
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          "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
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          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
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        "matchId": "382cb4ef-d381-4a45-8688-5b52bc7abdd3",
        "evidence": "table/data: Feature matrix mapping health conditions to service components",
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        "confidence": 0.7,
        "extraction": {
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        "pageNumber": 18,
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        "cardinality": "common",
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      {
        "tool": {
          "name": "Chart Selection Guide",
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          "status": "active",
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          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "387d673f-b5d5-4017-903e-e6703eab05c5",
        "evidence": "diagram/timeline: Spectrum of health from Overweight to Diabetes",
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        "confidence": 0.5,
        "extraction": {
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      {
        "tool": {
          "name": "Audience Segmentation",
          "slug": "audience-segmentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-8079-7046-8e6b-ecdf1bf15590",
          "version": 1,
          "bodyDocId": null,
          "description": "Grouping audience by attitude toward your message: Champions, Neutrals, Skeptics",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "7bfb2528-a867-4249-9cc3-c81e3af439da",
        "evidence": "framework/instance: Spectrum of care mapping",
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        "extraction": {
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      {
        "tool": {
          "name": "NxN matrix",
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          "canonId": "019de52d-2313-71fa-bb45-a7d1a4aae23a",
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        "matchId": "a4b82f4d-578a-4ae9-b127-ab5747865dd2",
        "evidence": "table/data: Matrix of severity levels vs service offerings",
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        "extraction": {
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      {
        "tool": {
          "name": "Data Story Arc",
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          "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
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          "description": "Context → Conflict → Insight → Implication structure for data narratives",
          "familyLabel": null,
          "categoryName": "Loop",
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        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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        "matchId": "c653f88b-d6ce-435f-8ba7-8884228ce42d",
        "evidence": "metric/big-number: 91% 3-month retention",
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        "priority": "Core",
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        "extraction": {
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      {
        "tool": {
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          "canonId": "019dd9e1-4bbb-702a-9ead-82daf188bb7c",
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          "description": "Explicit prescription of what the audience should do next.",
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        "matchId": "6edaafd7-e426-411e-acd2-d17ed362997a",
        "evidence": "title/action-title: Jeff reversed diabetes and lost 40lbs in 6 months",
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      {
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          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
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        "matchId": "d25c1fe0-8e90-49ec-ae04-cd12dc1ab11c",
        "evidence": "list/bullet: Value Optimization, Cost Minimization, Outcome Maximization",
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          "canonId": "019de52d-1ad8-75ab-9027-a40365590152",
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      {
        "tool": {
          "name": "Before-After-Bridge",
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          "canonId": "019dd956-8604-7188-883f-42370288ad05",
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          "description": "Narrative structure: Paint the before, show the after, explain the bridge",
          "familyLabel": null,
          "categoryName": "Block",
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        "agents": [
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        "matchId": "24a3e64a-8183-4bba-ba47-7b0ef8f3d1d1",
        "evidence": "After the initial intensive period, Vida platform empowers members to be self-reliant",
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        "matchId": "d00ec722-8a5c-4a58-9a38-d2e35491262c",
        "evidence": "Flywheel diagram showing Clinical Outcomes, More enrolled users, and Healthcare network effects",
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          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
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          "description": "Choosing the right chart type for your data and message",
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        "evidence": "Retention rates over 12 months for Chronic, Lifestyle, and Clinical Mental Health cohorts",
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        "extraction": {
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          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
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