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The technological advantage we'll develop doing this will also be a competitive barrier for other messaging products like WeChat that try to compete with us for either consumer attention or business dollars.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:45:41.016+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1a6b80dd-0e61-4654-94d9-a1a72c65bc4b", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.8, "x": 0.1, "y": 0.74 }, "kind": "paragraph", "text": "It's worth noting that time-delayed responses to person-initiated messages could be a great way to ease people into getting push notifications when businesses message them. We should probably ease people into this use case by building organic use cases like this before enabling purely paid messages that send push notifications.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:45:41.016+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "390933a3-e491-4f1d-b087-1ba4460a18f4", "parentComponentId": null }, { "bbox": { "h": 0.22, "w": 0.8, "x": 0.1, "y": 0.18 }, "kind": "paragraph", "text": "I expect that when you want to interact with a business, you'll search for them on Messenger and then begin a message thread with them. Before you send a message, I imagine each business will have some default message that starts every thread with them. This default message can outline what things the business knows how to do on Messenger, like order a frapuccino, buy tickets or so on. This message can also contain structured links to different functionality directly, so you can do some things without having to type any text at all. We should look at what others have done here, like WeChat, for example, has links to inline stores that graphically list the business's inventory and let you browse and purchase inline.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:45:41.016+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4e1a35e3-65b0-4d4a-b646-dbbf5ca6f240", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.8, "x": 0.1, "y": 0.06 }, "kind": "paragraph", "text": "way to interact that doesn't require learning anything new. Second, the payment experience can be stored and optimized, which takes a huge amount of friction out of these interactions, especially compared with web-based interfaces or other apps you'd have to install. Third, most businesses you want to interact with will be on Messenger eventually, which is vastly preferable to using a large number of different apps.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:45:41.016+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "99954363-408d-4fba-823b-736c9f153dd4", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.8, "x": 0.1, "y": 0.41 }, "kind": "paragraph", "text": "You'll also be able to type whatever you want, and we'll have to build a system that is smart enough at understanding your input and easy enough for businesses to configure for themselves that we can take your input and map it to what the business knows how to do, or at least come up with some other intelligent response.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:45:41.016+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a54347bc-fa18-4ab8-b0f3-b4005b9f3563", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.8, "x": 0.1, "y": 0.82 }, "kind": "paragraph", "text": "In addition to being able to message businesses back and forth with text, we will want the ability to send money and other kinds of structured data -- like loyalty card data -- as well. 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For example, the taxi integration that WeChat did was primarily just about driving app installs to the taxi app rather than doing much actual integration. It's easy to imagine how we could make some money adding app install ads, especially early on, before we had a full business ecosystem.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:45:08.218+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3d7a4614-d8ee-43e3-8fc0-863934e1d451", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.42, "x": 0.08, "y": 0.85 }, "kind": "paragraph", "text": "The argument against app install ads is that any space we allocate to them has a large opportunity cost against building the business we eventually want in the main inbox. Any app install ad that sends a person to another app is a wasted opportunity to educate people on interacting with businesses in Messenger. Arguably, WeChat is stuck at the stage of running ads in a secondary discovery tab because they took the easy money and never built out a full enough ecosystem to be able to monetize the main inbox where most of the traffic is. They're still doing at a bit more ~$3 per person annually, but our goal is to reach the monetization levels we see in News Feed of greater than $10 per person, if not more.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:45:08.218+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "79dd98ee-08c6-4b0a-b0de-643123eff31c", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.42, "x": 0.08, "y": 0.06 }, "kind": "paragraph", "text": "Starbucks in nearby and it would create a thread that would sit in your inbox from then on. When you first open the thread, you'd see Starbucks's default message and maybe some structured menu items, and you could tap or type to order something, pay inline, and then when you show up the barista will have your drink ready and hand it to you, knowing who you are because your identity shows up on an iPad at the cashier.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:45:08.218+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "940a0b41-7ad9-463e-becc-1aa63a5c422b", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.42, "x": 0.08, "y": 0.5 }, "kind": "paragraph", "text": "As I said above, the discovery tab is like the right hand column of Facebook or Google. It will be enough volume to get some interesting behaviors going within the ecosystem and to start building the business, but given the much smaller volume of visits compared the main inbox, this will never turn into a huge business by itself. This roadmap by itself is a stepping stone to the main business of interacting with businesses in the main inbox by getting people used to engaging with businesses in Messenger.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:45:08.218+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ab8f96ca-3860-4f41-aae3-43ce43ca71d8", "parentComponentId": null }, { "bbox": { "h": 0.11, "w": 0.42, "x": 0.08, "y": 0.38 }, "kind": "paragraph", "text": "Initially, I expect we'd highlight these businesses on Messenger for free or very cheaply. But once we have a good number in there, then the third stage of evolution for the discovery tab is to turn this into a market and start charging for paid placement in addition to showing good organic people and business content.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:45:08.218+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c9bc16dc-1984-4352-a7ff-b444d0a29494", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.42, "x": 0.08, "y": 0.22 }, "kind": "paragraph", "text": "Beyond Starbucks, another good example could be ordering a cab. This is worth mentioning because it's how WeChat started building up their payment base, and we are currently in discussions with Uber about doing something similar with them. That said, I don't think WeChat made this a great experience beyond just sending you to the taxi app, so there's a lot more we'd want to do here as well. I'll get into that more below.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:45:08.218+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d8ac352f-7444-4323-92a8-b1db4000097a", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.42, "x": 0.08, "y": 0.66 }, "kind": "paragraph", "text": "One open question is whether we want to use the discovery tab to only promote business interactions on Messenger, or whether we want to run more general ads here, including app install ads.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:45:08.218+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f67f36a0-6612-42eb-bd93-cd0ac0980917", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 9, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 5, "name": "What Could Be", "beatId": "559be14e-6d73-4e13-81e4-597a1480d491", "matchId": "0c441d9a-fcbd-4cfd-8c67-00dffca2154b", "beatType": { "name": "What Could Be", "slug": "sparkline-what-could-be-2", "status": "active", "canonId": "019dd9b8-266a-7046-9259-94dc86700d37", "version": 1, "description": null }, "evidence": "The deck explores potential workflows and key messages.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. 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We should be very conservative about when and how we insert information while we're ramping up.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:03:19.14+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "58536965-f955-4cbb-afaa-dd0f1f6c0917", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.42, "x": 0.08, "y": 0.06 }, "kind": "paragraph", "text": "There are other types of content to consider, like stickers or in-message games. These could help us make money, but they will also have the property that they make Messenger better for people and get people more invested in the product.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:03:19.14+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "656876c8-cb95-4d5c-b76f-0520c50925eb", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.42, "x": 0.08, "y": 0.74 }, "kind": "paragraph", "text": "It's worth noting that what businesses pay us for here will be different from the ecosystem above where people interact with business entities directly. In a way, this has similarities to a traditional display ads business.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:03:19.14+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a51a195e-65e3-4efb-a597-d2fbb97ef10a", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.42, "x": 0.08, "y": 0.48 }, "kind": "paragraph", "text": "The basic idea here is that if you ask a friend a question as part of your message thread with them and we know the answer, it could be useful for you to show you the answer inline in your conversation.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:03:19.14+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "aa3bb90d-889d-425a-b8df-ed714743cab4", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.42, "x": 0.08, "y": 0.35 }, "kind": "paragraph", "text": "After message threads and the discovery tab, the third business touch point is inline during message threads with people you're talking to. This is different from the ecosystem of interacting with business entities described in the first two touch points.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:03:19.14+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b01d1808-d261-42f3-a3b4-c1d3554c4811", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.42, "x": 0.08, "y": 0.21 }, "kind": "paragraph", "text": "My guess is that we'll want to experiment with all of these things but will need to be careful. 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There are currently only ~50 million After Party-eligible actions in the main composer today, so the ~7 billion mobile messages in Messenger and >20 billion in WhatsApp should be a more leveraged surface to redirect this work once it's a good experience. Even if only >1% of messages have any relevant context for an After Party experience, that would still be more After Party actions in Messenger alone than in the main app.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:03:21.036+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "144a90a2-e35e-47a9-af20-bd82a0aa6485", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.8, "x": 0.1, "y": 0.8 }, "kind": "paragraph", "text": "There are other threads of work related to contextual understanding and inline replies as well. One question I've thought a lot about is how people will find the right businesses to message in the first place. One possible answer to this is that you'll search for them. For example, if you want to see if a restaurant is open or get reservations, you could search for that restaurant and then ask it your question. But this seems clunky to me.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:03:21.036+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "482861e1-de33-4180-bdf3-1db2521a82a5", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.8, "x": 0.1, "y": 0.05 }, "kind": "paragraph", "text": "Inserting relevant context inline is closer to a traditional search business. We can show only show relevant context inline in response to the right prompt, and when that prompt appears, we can show whichever bit of relevant context we think is most valuable, taking into account both engagement and revenue.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:03:21.036+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5bc8ebb9-d569-4b86-af58-3146cc41b68b", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.8, "x": 0.1, "y": 0.4 }, "kind": "paragraph", "text": "Further, getting good at showing relevant content in response to contextual cues is something we're already working on in Utility with After Party, where we show relevant contextual information after you check in or post with other structured minutia from the composer in our main app. That means we should be able to take that team's effort, apply it to Messenger and start seeing an early experience here without many months of work.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:03:21.036+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "87a78ae0-8512-497b-8dd3-2bbfffd3fdb4", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.8, "x": 0.1, "y": 0.2 }, "kind": "paragraph", "text": "Because this is a different kind of business, we could postpone developing this touch point until later and just focus on the touch points above for the first few years. 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"text": "Once we have that technology, then we'll already be able to understand the meaning of many questions. We'll also already have a registry of what businesses know how to answer which questions and do which things, since this is required for us to have them reply automatically. With these pieces, building this meta-assistant is just a matter of enabling our special Facebook entity to answer any question that has a registered response from any other entity in our system.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:03:27.415+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1b836174-464f-4ee4-962c-9ac0c98cc288", "parentComponentId": null }, { "bbox": { "h": 0.082, "w": 0.415, "x": 0.088, "y": 0.373 }, "kind": "paragraph", "text": "For example, you could ask this special entity when some business is open until, and this entity would be able to do two things: first, it could communicate with the other entity in the background and answer your question for you; and second, it could connect you directly to the right entity to talk to in the future so you don't have to search for it yourself.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:03:27.415+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3f303447-c2e7-4f0c-b9a1-207a65468174", "parentComponentId": null }, { "bbox": { "h": 0.032, "w": 0.415, "x": 0.088, "y": 0.648 }, "kind": "paragraph", "text": "The biggest technical problems we'd have to solve would be figuring out which of the entities that say they can answer a question are actually the best to do it.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:03:27.415+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9039a703-fc8b-4a8d-9a46-f1149e6ed55c", "parentComponentId": null }, { "bbox": { "h": 0.171, "w": 0.415, "x": 0.088, "y": 0.184 }, "kind": "paragraph", "text": "Instead, what makes more sense to me is that we'd develop our own kind of assistant that lives inside Messenger. Think of it as the entity \"Facebook\" and you could message it just like you'd message any other business in this system. The only difference is that this entity performs one special task that the others don't -- it mediates between all of the other entities. If the other business entities act as digital assistants for interacting with those businesses, then the Facebook entity is a sort of meta-assistant that helps you interact with all of those other assistants. 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It doesn't make much sense.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:03:27.415+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b6e4cab8-5a53-480f-be07-5e3814bb0444", "parentComponentId": null }, { "bbox": { "h": 0.045, "w": 0.415, "x": 0.088, "y": 0.058 }, "kind": "paragraph", "text": "of their search products as digital assistants that you communicate with by asking conversational questions, and they try to provide you with answers rather than a list of links.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:03:27.415+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c954eb22-5442-4cef-8177-f971a30ee593", "parentComponentId": null }, { "bbox": { "h": 0.082, "w": 0.415, "x": 0.088, "y": 0.698 }, "kind": "paragraph", "text": "For example, if I message Facebook and say I want a taxi, then we will likely know of multiple services that have registered with us to be able to answer queries about wanting a taxi, so we'll need to decide which one is best and connect you with that service. 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Payments: Basic primitives, optimizing friction, business integration, promotions. 3. Discovery tab: Recommendations, ads, content. 4. Inline content suggestions: After Party, games. 5. Meta-assistant: Registry, mediation, UI. 6. Ad system: Auction, bidding. 7. 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