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Events are unfolding within and without the movie industry that are extremely threatening to our studio.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:33.95+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2c55d30a-59a9-4439-a61c-2f38290af394", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.58, "x": 0.21, "y": 0.46 }, "kind": "paragraph", "text": "That's the bad news. Now the good news. No one is better positioned to weather the coming storm than we are. We are the current box office champ. But, more important, our underlying philosophy of moviemaking lends itself especially well to lean times.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:33.95+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3c227952-810e-4053-9e88-a4780a72a5b3", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.58, "x": 0.21, "y": 0.6 }, "kind": "paragraph", "text": "Make no mistake about it, ours is a cyclical business and we are once again repeating the cycle. The purpose of this memo is to reaffirm our commitment to our core philosophy, because I am convinced that this is what embodies our key to success in the days ahead.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:33.95+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "73e28c21-8ac8-4197-9e78-9ec2309a85de", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.58, "x": 0.21, "y": 0.68 }, "kind": "paragraph", "text": "Interestingly, even if the economic outlook were rosy, I believe we at Disney would still be due for a major self-examination.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:33.95+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "74eb1da8-afca-4b87-9858-e20a8a88608f", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.58, "x": 0.21, "y": 0.53 }, "kind": "paragraph", "text": "As a result, we are not only in the strongest position to succeed during a time of economic adversity, but we have the potential to establish a very high platform from which to launch into the next round of good times, whenever they may come.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:33.95+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a802a6b7-80a3-45c4-af93-0e0b03c5478f", "parentComponentId": null }, { "bbox": { "h": 0.13, "w": 0.58, "x": 0.21, "y": 0.27 }, "kind": "paragraph", "text": "Some of you might be surprised to read these words. After all, wasn't Disney number one in 1990? Yes, but our number one status was far from a sign of robust health. Instead, it merely underscored the fact that our studio did the least badly in a year of steady decline for all of Hollywood... a year that was capped off by a disastrous Christmas for nearly everyone. 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Not surprisingly, our control of our own destiny has been eroded. We are far from unique in this state of affairs . . . something I take little comfort from.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:34.823+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "111da47a-1d6f-4ee5-a07e-2c72df9383e0", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.54, "x": 0.23, "y": 0.565 }, "kind": "paragraph", "text": "Back in 1984, our initial success at Disney was based on the ability to tell good stories well. Big stars, special effects and name directors were of little importance. Of course, we started this way out of necessity. We had small budgets and not much respect. So we substituted dollars with creativity and big stars with talent we believed in. 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It holds that businesses go through a natural development process that is comprised of four stages: Introduction. Growth. Maturity and Decline.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:34.823+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "27c11355-7814-4f63-bf80-15d2ce84bf1a", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.54, "x": 0.23, "y": 0.81 }, "kind": "paragraph", "text": "Our biggest disadvantage is that, unlike 1984, when times were relatively normal, a tidal wave is now hitting Hollywood . . . a tidal wave of runaway costs and mindless competition.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:34.823+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "393d021c-0937-41ce-a828-2ed1b7839684", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.54, "x": 0.23, "y": 0.445 }, "kind": "paragraph", "text": "This is why, even if there were no recession. I hope that I would be feeling as I do and would still be writing this memo. However, because of the severe economic environment we are entering, this review of our way of doing business is now not only timely, but critically essential.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:34.823+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6db7dbe6-e663-4bce-86b6-5c2b285a8fc8", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.54, "x": 0.23, "y": 0.5 }, "kind": "paragraph", "text": "In good times, drift can be tolerable. In bad times, it can prove fatal.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:34.823+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7d19b4d1-239f-4527-a003-4ae1d8b31b87", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.54, "x": 0.23, "y": 0.67 }, "kind": "paragraph", "text": "With success came bigger budgets and bigger names. We found ourselves attracting the calibre of talent with which \"event\" movies could be made. And, more and more, we began making them. The result: costs have escalated, profitability has slipped and our level of risk has compounded. The time has come to get back to our roots.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:34.823+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a089361d-357d-4ac8-8582-572899b5f8ee", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.54, "x": 0.23, "y": 0.75 }, "kind": "paragraph", "text": "In urging this course, I recognize that we have some serious disadvantages and some extraordinary advantages relative to when we first started out six years ago.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:34.823+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cb7934c8-e6ca-4536-8eda-9ce3f8293be1", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.54, "x": 0.23, "y": 0.34 }, "kind": "paragraph", "text": "In 1984, The Walt Disney Studios had already been through the full cycle. 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We have a proven team that has come through time and again. Others will scramble for higher and higher ground, spending feverishly to keep their noses above water. We, on the other hand, have the internal talent, creativity and absolute ability to control our own destiny. With this strength, we can plunge in and successfully find our way no matter how strong the current. What I am asking is difficult and challenging. 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In 1984, when Disney was last and unprofitable, the worst that could happen was that we would remain last. Now we are Number One. Our shareholders, Wall Street and the public expect us to be a leader: Such expectations can be inhibiting. We can't let them be. Instead, we must lay out our goals with as clear a vision as when we were unconstrained by success.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:34.456+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "30690b29-fe83-4194-856b-5e23c223e1b8", "parentComponentId": null }, { "bbox": { "h": 0.09, "w": 0.6, "x": 0.2, "y": 0.59 }, "kind": "paragraph", "text": "But, if a return to our roots will entail the risk of acceptable failure . . . if we remain on our present course, there will be the certainty of calamitous failure, as we will inevitably come to produce our own \"Havana\" or \"Two Jakes\" or \"Air America\" or \"Another 48 HRS\" or \"Bonfire of the Vanities\" . . . and then have to dig ourselves out from under the rubble.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:34.456+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "413fcc3e-4399-4ccb-8494-d8f290879526", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.6, "x": 0.2, "y": 0.77 }, "kind": "paragraph", "text": "Right argument, wrong conclusion.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:34.456+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5eeb8197-6df7-4c9b-b906-8804df18cd85", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.6, "x": 0.2, "y": 0.46 }, "kind": "paragraph", "text": "In returning to an emphasis on creative story development, there will be the risk of failure, as one project or even a series of projects misses the mark. Intelligently approached, risk is a necessary component to success in the movie business. It is impossible to create new and original -- and therefore appealing -- new works without taking on the chance that you'll fall flat on your face. Remember that before \"Pretty Woman,\" we had five misses in a row.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:34.456+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "83b66779-bcd5-4d54-bbab-1a6047271783", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.2, "y": 0.85 }, "kind": "paragraph", "text": "The notion of the film industry being recession proof began during The Great Depression. People wanted escape and the movies offered it cheap -- 10 cents a ticket, or the cost of a loaf of bread. Today, a ticket to the movies costs the equivalent of six or seven loaves", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:34.456+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "83cf959b-63b4-4ec8-8f6f-107a8b74af79", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.6, "x": 0.2, "y": 0.8 }, "kind": "paragraph", "text": "When there is fear and uncertainty, the people have craved bargain entertainment. During previous downturns, the best escapist entertainment value was at the movie theaters. 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Because of this homerun thinking, every studio has increasingly been out to have the biggest weekend opening and the biggest first week gross and the earliest $100 million total.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:33.23+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "10587d84-bb15-490a-98fd-79078e5e5957", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.2, "y": 0.22 }, "kind": "paragraph", "text": "On the other hand, that same family can go to the local video store and rent a videotape for a mere $2.00 ... 50 cents each -- less than the cost of a loaf of bread.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:33.23+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "59b9f746-dd1a-4040-a99c-856490edf3e5", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.2, "y": 0.16 }, "kind": "paragraph", "text": "of bread. What's more, a family of four requires $20-$30 to get in to see a movie. Add popcorn, parking, etc. and the total reaches $35-$40 or even more.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:33.23+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a66e6375-986a-405c-bde5-d95a369d9b98", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.6, "x": 0.2, "y": 0.33 }, "kind": "paragraph", "text": "This may be a reason to re-think our approach to home video. Perhaps we should consider charging $200 for a rental title. 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This trend climaxed with the 1963 release of 'Cleopatra.' a film that cost $44 million at the time -- a staggering $186 million in 1990 dollars. These bloated 'event' films and the red ink they left in their wake marked the beginning of the decline of many major studios and the rise of independent film production. Now that we have gone full circle and many of the independents have gone under while the majors are experiencing a resurgence, it would be ironic if we failed to learn from the not-so-distant past and instead blindly go about repeating the mistakes of our mogul predecessors.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:35.269+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4facffe8-be47-499e-8c4e-a72170688af4", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.21, "y": 0.69 }, "kind": "paragraph", "text": "It seems that, like lemmings, we are all racing faster and faster into the sea, each of us trying to outrun and outspend and out-earn the other in a mad sprint toward the mirage of making the next blockbuster.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:35.269+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "512cb16d-f680-43e8-ace6-0cf76f767621", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.6, "x": 0.21, "y": 0.61 }, "kind": "paragraph", "text": "Not surprisingly, this box office mania is fostering a frenzy among actors, writers, directors and their agents as they try to claim their share of the big budget pie. If a leading star who received $6 million for his last film reads that another star is getting $10 million for a picture, he immediately calls his agent insisting on nothing less than $12 million for his next movie.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:35.269+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "69c6eafc-76b5-4b7d-ac67-ff0890a2e2ec", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.6, "x": 0.21, "y": 0.55 }, "kind": "paragraph", "text": "This is not a healthy situation. If every major studio release must aspire to repeat the 1989 success of 'Batman,' then we will undoubtedly soon see the 1990's equivalent of 'Cleopatra,' a film that was made in the hope of repeating the 1959 success of 'Ben Hur.'", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:35.269+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6c6a1c6a-b459-4e99-803b-b8986ca0941c", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.6, "x": 0.21, "y": 0.49 }, "kind": "paragraph", "text": "The result was a film that did very well, a film we were rightly proud of, a film that was critically acclaimed ... and a film that is still being savagely disparaged as 'having failed to achieve Batman-like success at the box office.'", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:35.269+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d0b8ec8c-a077-416a-bc6b-0c01b6fc7346", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.6, "x": 0.21, "y": 0.74 }, "kind": "paragraph", "text": "In this atmosphere of near hysteria, I feel that we at Disney have been seriously distracted from doing what we do best. It is a tribute to our abilities that, even as we have strayed, we have continued to be successful. But it is instructive to re-visit the film that anchored our success in 1990. 'Pretty Woman' is in fact the kind of modest, story-driven movie we tended to make in our salad days.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:35.269+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dd058881-0522-4eff-bbda-59b8c8529075", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.6, "x": 0.21, "y": 0.34 }, "kind": "paragraph", "text": "Here at Disney, our biggest effort to compete in blockbuster terms, 'Dick Tracy,' is a case in point as to how the box office mentality is affecting the moviegoing experience. 'Dick Tracy' was in the works for nearly ten years. But by the time it was ready for release, we were upon the summer of 1990 and we knew that its success would be for the most part judged by its opening weekend box office performance. So, we did everything that we could in order to get the film the audience and recognition we felt it deserved. including the unheard of notion of 'clothing' our opening night audience.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:35.269+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "df4a9320-0f03-4c02-a815-028d01441ab3", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Anchoring Bias", "slug": "anchoring-bias", "status": "active", "bestFor": null, "canonId": "019dd956-9254-73de-8f1b-c7250f8f4c9c", "version": 1, "bodyDocId": null, "description": "First piece of information becomes reference point for all subsequent judgments", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect", "Storyteller" ], "matchId": "3ed66fb1-f6f8-4e61-8767-6f605173df47", "evidence": "The notion of the film industry being recession proof began during The Great Depression. 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We get to manufacture magic and, in so doing, produce a product that makes a difference.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:54:57.761+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "10817605-c662-4f23-aa5f-cde0151d0d45", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.58, "x": 0.21, "y": 0.71 }, "kind": "paragraph", "text": "Across America and around the world, our customers expect us to offer them two hour journeys away from the mundane of day-to-day life to new worlds of experience. For the price of admission, they want to be transported to places and people they would otherwise never know. If the trip we provide is wondrous enough, then the $7 price for a ticket to ride will still be an exceptional bargain indeed.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:54:57.761+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2aa44769-adae-4256-b7d5-50d3683539cc", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.58, "x": 0.21, "y": 0.47 }, "kind": "paragraph", "text": "Most other jobs exist to create products that are purely functional. While any profession can have its rewards, the range of impact in producing shoes or cars or toothpaste is limited. Our product has no function other than to entertain. Its only limits are set by our imaginations.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:54:57.761+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "305480f9-5fad-48ad-9642-6564df329d4c", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.58, "x": 0.21, "y": 0.81 }, "kind": "paragraph", "text": "Especially during these economic hard times, we must not fool with the public's expectations... we must deliver on them.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:54:57.761+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "37d7faed-6205-4be1-ab4a-880e38e0786e", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.58, "x": 0.21, "y": 0.29 }, "kind": "paragraph", "text": "So, as we begin 1991, let's really look at those weekly box office figures and hear what the numbers are saying... what I believe they are telling us is to stop concentrating so much on what happens in that little room where the tickets are sold and instead concentrate on what happens in the big room where the lights dim and the magic is supposed to happen.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:54:57.761+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5203bfbf-e518-465a-9b18-dbe3edd1e076", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.58, "x": 0.21, "y": 0.54 }, "kind": "paragraph", "text": "In a way, there is something quite noble about what we do. Our potential impact can not be minimized and should never be trivialized. At the same time that America has lost its dominance of the world's economy, it has become a pre-eminent force in the world's culture. And this is largely because of what we do. People around the world may no longer drive in American cars, build with American steel or listen to American radios. But they go see American films. 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However, if a film begins with a flawed idea, it will almost certainly fail, even if it is made with 'A' talent and marketed to the hilt.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:34.935+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "42b87cf9-da5a-4840-8f32-d4efc7495e1d", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.58, "x": 0.21, "y": 0.5 }, "kind": "paragraph", "text": "In the dizzying world of moviemaking, we must not be distracted from one fundamental concept: the idea is king. Stars, directors, writers, hardware, special effects, new sound systems... all of these can have a role to play in the success of a film.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:34.935+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7b931d72-fc67-4869-b391-3c2c9d5451b8", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.58, "x": 0.21, "y": 0.67 }, "kind": "paragraph", "text": "People don't want to see what they've already seen. So, we need to be bold enough to stretch bounds, push the envelope of creativity and follow our hearts along with our heads. When we fail, let it be because we tried to innovate, not emulate.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:34.935+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "afde8f44-b5fd-4d94-99d7-a8b36b93c4c7", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.58, "x": 0.21, "y": 0.21 }, "kind": "paragraph", "text": "Because the world has changed, we need to get back to basics. For this reason, there will not be any revolutionary new ideas presented in the following pages. Rather, what I want to offer is a restatement of our underlying philosophy.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:34.935+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b455d866-d41a-4069-987f-4e999c06a908", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.58, "x": 0.21, "y": 0.76 }, "kind": "paragraph", "text": "This is the key for controlling our destiny -- to have the courage to search out authentic, great ideas... and then have the steadfastness to control the material that is subsequently developed.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:34.935+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dbf12746-58e0-4edb-9daa-d112f6013d31", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.58, "x": 0.21, "y": 0.29 }, "kind": "paragraph", "text": "In writing this, I take some comfort in knowing that I am preaching to the already converted. After all, together we've built Hollywood's number one studio largely by adhering to the concepts I'll be expounding here.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:34.935+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ee618809-f0da-413e-a003-f76607e1c952", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.12, "x": 0.44, "y": 0.16 }, "kind": "title", "text": "A Solution", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:34.935+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "44df5184-913b-4878-9731-8f62aa2aed40", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.18, "x": 0.41, "y": 0.46 }, "kind": "title", "text": "The Idea is King", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "019de52c-fb09-739d-900c-815b0d9ac526", "version": 1, "description": null }, "framework": null }, "subkind": "subtitle", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:34.935+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a2946c51-3537-4c5f-abd3-56d04d5b7fec", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Big Idea Formula", "slug": "big-idea-formula", "status": "active", "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. 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The phrase was introduced by Michael for internal use by creative executives at Paramount as a guide for evaluating ideas, but it quickly spread throughout Hollywood and has since been widely misinterpreted and abused.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:33.815+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1a2baab6-a93b-40c4-8b61-a10ef3504eaf", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.6, "x": 0.2, "y": 0.15 }, "kind": "paragraph", "text": "Of course, this idea of internal development runs counter to the actions of many of our competitors, who have been paying $2-3 million for screenplays. While their willingness to pay such sums may be a sign of financial strength, it is also a blatant admission of creative bankruptcy.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:33.815+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5d05e112-2f94-4375-982e-b07853f564e6", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.6, "x": 0.2, "y": 0.25 }, "kind": "paragraph", "text": "In a world where we can come up with our own idea and engage a young writer for $50,000-$70,000 or a proven writer for $250,000 to develop it, it is hard to understand how the amounts being paid for spec scripts can be justified.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:33.815+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "83c66876-e644-4d5d-9144-0ea200d9b1a9", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.6, "x": 0.2, "y": 0.82 }, "kind": "paragraph", "text": "The real meaning of high concept is that ingenuity is more important than production values. This is why we should constantly be looking for creative solutions, not financial ones.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:33.815+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d7f89f8d-0955-466e-a4bd-99ee1bfc8891", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.3, "x": 0.35, "y": 0.52 }, "kind": "title", "text": "The Lowdown on High Concept", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:33.815+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cfd2c8ed-b6ac-4bea-b5f9-0a19d018b25b", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [ { "to": 29, "from": 2, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "df544719-60d0-4a86-8f84-01ef9d4983fc", "evidence": "The deck implicitly addresses why, how, and what of the business throughout.", "position": 0, "objective": "Why our business matters", "confidence": 0.6, "extraction": { "at": "2026-07-16 23:21:48.614649+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 12, "type": "appendix", "title": "This slide is a text-heavy page from a report or presentation, likely discussing film industry economics.", "function": "establish_context", "rawType": "other", "block": null, "metadata": { "slideType": "other", "slideTypeCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 92, "componentCount": 9, "textChars": 2424, "nDataPoints": 1, "notes": "This slide is a text-heavy page from a report or presentation, likely discussing film industry economics.", "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "at": "2026-07-16 19:05:35.822+00", "seconds": 4.875, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019f6b8f-64dc-720c-a665-1bc50fa74afc/12", "deck": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc", "deckAnchor": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc#slide-12", "deckJson": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc.json" }, "components": [ { "bbox": { "h": 0.12, "w": 0.58, "x": 0.21, "y": 0.2 }, "kind": "paragraph", "text": "It seems that the root cause of the blockbuster mentality is the notion that one can construct a film project in such a way that it has a \"floor\" for its anticipated revenues. The theory goes that the way to ensure a successful movie is to release a high profile, highly promoted film, featuring at least one major star. It is felt that this kind of film not only has a built-in audience, but that it also ensures a big opening weekend.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:35.822+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "09d444d2-2b32-4b57-98fc-a06ef74a18bf", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.58, "x": 0.21, "y": 0.695 }, "kind": "paragraph", "text": "Any film can fail at the box office. And that's o.k. It's part of our business. No one can know for certain what the public will want to see. So the basic problem with the above movies wasn't that they were ill conceived or misguided or even bad entertainments. The problem was that they were just too expensive.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:35.822+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "132932d3-1dca-43aa-a795-31f5e2b0003c", "parentComponentId": null }, { "bbox": { "h": 0.09, "w": 0.58, "x": 0.21, "y": 0.295 }, "kind": "paragraph", "text": "This approach to filmmaking was seen to get its ultimate vindication with the success of \"Batman,\" which combined action and hardware with an established fictional hero and an established real-life star, Jack Nicholson. The movie that ensued became one of the all-time box office champs and landed its producers at the helm of a major studio.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:35.822+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1a2ab0f7-f7e0-4215-beca-1686e49c0539", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.58, "x": 0.21, "y": 0.825 }, "kind": "paragraph", "text": "So, what about \"Dick Tracy?\" By every rational measure, it was a success. It topped $100 million in domestic box office, sold millions of dollars of merchandise and was by all accounts a cultural event.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:35.822+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1c15398d-770d-4bff-9aba-020f94cd2910", "parentComponentId": null }, { "bbox": { "h": 0.11, "w": 0.58, "x": 0.21, "y": 0.395 }, "kind": "paragraph", "text": "So, it was particularly interesting to see what happened when the blockbuster mentality got its true test last year. \"Back To The Future Part III,\" \"Gremlins 2: The New Batch,\" \"Another 48 HRS,\" \"Days of Thunder,\" \"Rocky V,\" \"Havana\" and \"Bonfire of the Vanities\" are just some of the major releases that, as \"Variety\" reported, were \"headed for miniscule profits at best.\"", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:35.822+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6e65ee82-0db8-4dfb-90fe-3fc10fd9748e", "parentComponentId": null }, { "bbox": { "h": 0.09, "w": 0.58, "x": 0.21, "y": 0.505 }, "kind": "paragraph", "text": "Of course, there are those who will say that these days the ancillary markets can rescue films that do poorly at the domestic box office. 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"attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:06:45.735+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4bd166fb-c849-4cab-adf2-69a207d73fec", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.565, "x": 0.217, "y": 0.691 }, "kind": "paragraph", "text": "Does this mean we abandon big, event movies altogether? Definitely not. But, we should approach them in as intelligent a manner as possible.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:06:45.735+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "636bb73d-f841-404f-b7f4-364c352bccc9", "parentComponentId": null }, { "bbox": { "h": 0.055, "w": 0.565, "x": 0.217, "y": 0.461 }, "kind": "paragraph", "text": "The result is a few mega-budget projects that have to do well and a bunch of smaller projects whose full potential may be jeopardized because the big projects drained away the executive attention the smaller ones needed and deserved.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:06:45.735+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7362e9f3-26db-4486-afb3-d33194f45fe4", "parentComponentId": null }, { "bbox": { "h": 0.115, "w": 0.565, "x": 0.217, "y": 0.203 }, "kind": "paragraph", "text": "As profitable as it was, 'Dick Tracy' made demands on our time, talent and treasury that, upon reflection, may not have been worth it. The number of hours it required, the amount of anxiety it generated and the amount of dollars that needed to be expended were disproportionate to the amount of success achieved. 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When there is so much at stake with the $40-$60 million films, an inordinate amount of time must be lavished on them in an effort to protect the massive investment. 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Under the terms of the agreement, for five years, we will be associated with Andy Vajna, who has a very good track record in the big budget action movie business. But our relationship is merely as a distributor, allowing us to enjoy considerable upside potential with minimal downside risk. Cinergi will continue to produce big action films featuring major stars and geared toward an international market. In this hemisphere, they will go out under the Hollywood banner, thereby adding to our library and maintaining us as a player in the Big Movie market. 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One of our primary means for controlling costs was by avoiding the reigning stars of the moment.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 20:02:10.538+00", "model": "google/gemini-3.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "340ceb6a-9b2e-4207-8775-b1bff2b91dc1", "parentComponentId": null }, { "bbox": null, "kind": "paragraph", "text": "There's a fourth Big Movie underway that should be instructive as to the kind of event film I feel we must continue to make. \"Rocketeer\" is, to be sure, a high-risk film at over $35 million.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 20:02:10.538+00", "model": "google/gemini-3.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a63d2cdd-8f3f-49b8-b978-754a6a45ad35", "parentComponentId": null }, { "bbox": null, "kind": "paragraph", "text": "Of course, we still have some Big Movies of our own already on our plate. \"Scenes From a Mall,\" \"Billy Bathgate\" and \"What About Bob?\" are all outstanding projects. But there are too many of them.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 20:02:10.538+00", "model": "google/gemini-3.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bbeab230-22d8-4dd4-b1c8-3e1b20bb939c", "parentComponentId": null }, { "bbox": null, "kind": "paragraph", "text": "\"Dick Tracy\" was a great experience. It was a solid hit and an outstanding accomplishment... But, as much as \"Dick Tracy\" was about successful filmmaking, it was also about losing control of our own destiny.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 20:02:10.538+00", "model": "google/gemini-3.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e5c4fcf5-d76f-42fa-9d5f-38b630c4b484", "parentComponentId": null }, { "bbox": null, "kind": "paragraph", "text": "Another alliance we are currently working on is with Don Simpson and Jerry Bruckheimer. Some might think that this effort runs counter to the sentiments being expressed in this memo. 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In 1984, we paid Bette only for her considerable talent. Now, we must also pay her for her considerable and well-earned celebrity.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:35.762+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0a043082-813d-4aeb-8f02-3b0d1a288943", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.58, "x": 0.21, "y": 0.63 }, "kind": "paragraph", "text": "The fact is that 'bankability' places too much of a burden on the star. He or she is expected to open the movie as well as to carry it. Dustin Hoffman, who is perhaps the most talented actor of our time, has never 'opened' a film with a blockbuster first weekend. But his talent has been instrumental in making a number of films phenomenally successful.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:35.762+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "497e7393-2c51-44e7-a08a-6d7cdb73eec7", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.58, "x": 0.21, "y": 0.74 }, "kind": "paragraph", "text": "And that's what it's all about. Talent. It is a performer's talent that can make a film a success. Celebrity can be an important bonus, but celebrity is really all about timing. It comes and goes and sometimes comes back again. A performer's talent endures. This is what we should be betting on.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:35.762+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4cd2651b-08d2-4d74-85fd-7f08e92684f8", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.58, "x": 0.21, "y": 0.158 }, "kind": "paragraph", "text": "Robin Williams suggested to Newsweek magazine that we recruited talent by standing outside the back door of the Betty Ford Clinic. The first instance of this approach to movie-making was 'Down & Out in Beverly Hills,' a film that re-ignited the careers of its three stars, Bette Midler, Richard Dreyfuss and Nick Nolte. We have maintained long-term relationships with all three, especially Bette Midler.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:35.762+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "60fc06ac-0b17-4b17-92ff-69e320eaec2d", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.58, "x": 0.21, "y": 0.48 }, "kind": "paragraph", "text": "These are the kind of luminaries who are said to be 'bankable stars.' But, 1990 should have demolished for once and for all this notion. This concept of the 'bankable star' maintains that there are some stars whose very presence guarantees a certain level of box office performance. If this were true, then how can one explain what happened to 1990's vehicle for 1989's 'most bankable star,' Jack Nicholson, to say nothing of the heralded return to the screen of Robert Redford?", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:35.762+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "61f4cc85-fe77-452f-9d43-839d02fa5717", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.58, "x": 0.21, "y": 0.82 }, "kind": "paragraph", "text": "This is why we must try to blaze a path away from unreasonable salary and participation deals. These kinds of deals can only make sense if a star's presence can absolutely guarantee monstrous success for a film. And, as we have seen, there are no such guarantees.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:35.762+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d05203a3-3dc9-440b-84d1-612971c3696a", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.58, "x": 0.21, "y": 0.36 }, "kind": "paragraph", "text": "This is what might be called the 'celebrity surcharge' that must be ante'd up when hiring major stars. And, more and more, we've been working with the biggest stars in the industry. It's hard to say 'no' to the likes of Steve Martin, Bill Murray, Dustin Hoffman and Sylvester Stallone. 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This is why we should be aggressive on all fronts -- at the bargaining table with major stars, at the comedy clubs searching for future stars, and at the back door of the Clinic picking up the stars that once were and can be again.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:36.005+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "07cb5a36-c5cd-4ec2-8a35-d1938448b17d", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.56, "x": 0.22, "y": 0.76 }, "kind": "paragraph", "text": "Blockbuster? In \"Raiders of the Lost Ark,\" a cocky Indiana Jones is humbled by the realization that there are forces even he should not challenge. Science Fiction? \"2001\" is about the transformation not just of a man but of mankind. War Film? \"Patton\" focuses on a man's struggle to achieve his destiny and, upon achieving it, accept that he is now a dinosaur. Comic Book? In \"Superman,\" he must reconcile his desire to be mortal with his destiny to be a superhero. 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Name any truly successful movie and you will find that this is the case.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:36.005+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2f9e3fdc-e24c-4efd-ad6f-d52884c1f9e5", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.56, "x": 0.22, "y": 0.53 }, "kind": "paragraph", "text": "Part of what makes a story work is mystical. Its originality, its theme, its characters, its dialogue -- all these are undefinable ingredients that contribute to the alchemy of a successful story.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:36.005+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "52fed938-a5b5-45d3-9ddf-925a16be4ce3", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.56, "x": 0.22, "y": 0.445 }, "kind": "paragraph", "text": "The idea may be king and high concepts may be powerful, but the crucial step is translating them into compelling stories. It is the story that people remember. It is the story that gives the movie business its extraordinary power to impact the world.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:36.005+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "55d2c7a7-23ec-4373-b6f6-15523a322c42", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.56, "x": 0.22, "y": 0.23 }, "kind": "paragraph", "text": "We have to find ways to make deals with major stars that work for everyone. And we have to summon the energy to go out and find the new people who have just as much talent and will be the stars of the future.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:36.005+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8ea61667-fc11-4455-93db-900a26b8bfff", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.56, "x": 0.22, "y": 0.595 }, "kind": "paragraph", "text": "But, given this, there are still some overall guidelines of key importance in telling a good story. Most important of these is the need to create one or more central characters who confront something elemental about themselves by the end of the film. This sounds much more cerebral than it is.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:36.005+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9b032a41-db2c-4ce5-a095-39552584badb", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.18, "x": 0.41, "y": 0.415 }, "kind": "title", "text": "Stories That Make Us Care", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:36.005+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cbb718c4-a55b-41e7-97f1-920154d3f3bb", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Emotional Appeal", "slug": "emotional-appeal", "status": "active", "bestFor": null, "canonId": "019dd956-bde9-7668-8be7-0097678fec59", "version": 1, "bodyDocId": null, "description": "Connecting to audience feelings rather than just logic", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "1d7c6e35-16af-45d6-9dd0-1dbf1de90c9f", "evidence": "Part of what makes a story work is mystical. 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If we are to make an honest appraisal of where we've come from and where we're going, we must be willing to be soberly self-critical.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 20:02:13.117+00", "model": "google/gemini-3.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0b53b6b2-db43-4246-ba52-71e2213c7118", "parentComponentId": null }, { "bbox": null, "kind": "paragraph", "text": "The two films I have in mind are \"The Rescuers Down Under\" and \"Dick Tracy.\"", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 20:02:13.117+00", "model": "google/gemini-3.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2b268506-d2ed-4c26-8de4-ec64a016317b", "parentComponentId": null }, { "bbox": null, "kind": "paragraph", "text": "With this in mind, I'd like to also discuss two films where we may have missed the mark in developing the story. This is not to point fingers and not to lay blame...", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 20:02:13.117+00", "model": "google/gemini-3.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6079213d-7fd7-4bfb-974f-16484aa78b05", "parentComponentId": null }, { "bbox": null, "kind": "paragraph", "text": "These two films would seem to be essentially dissimilar. But they actually share some fundamental traits. Both films are as close to technical perfection as we can get. \"Dick Tracy\" is an unqualified masterpiece in its imagery...", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 20:02:13.117+00", "model": "google/gemini-3.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a40ad8c5-c697-41c0-966b-f7e7f82af229", "parentComponentId": null }, { "bbox": null, "kind": "paragraph", "text": "better man by being a woman. Comedy Comedy? In \"Airplane,\" Ted Striker overcomes his \"drinking problem\" and past to save the day. Auteur Film? \"All That Jazz\" concerns a man who realizes he must change, only to find it is too late...", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 20:02:13.117+00", "model": "google/gemini-3.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dbf2216f-35fe-4bea-8dbb-fcf7bc4ea256", "parentComponentId": null }, { "bbox": null, "kind": "paragraph", "text": "We can play this game with our own major hits: In \"Three Men and a Baby,\" the three men learn to grow up and accept responsibility. 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We should fill it again.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:06:46.084+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "11602d7f-c728-43f0-bfa4-590827061efe", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.6, "x": 0.205, "y": 0.4 }, "kind": "paragraph", "text": "To compensate for the lack of an emotionally driving core story, the two films showered the audience with dazzling and inventive \"business.\" But much of this failed another test of storytelling -- i.e., the movies would still have made sense had many of these scenes been cut. Just like songs in a musical, no matter how beautiful the melody, if they don't move the plot along, they don't belong.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:06:46.084+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "41184e1f-7e2a-455f-a89a-60b4985f8bb0", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.205, "y": 0.49 }, "kind": "paragraph", "text": "These are post mortems and as such are inherently unfair. As an immensely complex collaborative process, a film project can trip up anywhere along the way. In the final analysis, it can't be definitively quantified.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:06:46.084+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4b4e1275-a999-41e6-8f1e-91ffe52f6b82", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.6, "x": 0.205, "y": 0.255 }, "kind": "paragraph", "text": "This may sound absurd, but it is absolutely true. And it is a key reason why these to brilliantly executed films failed to develop the \"legs\" that we had hoped for. The core stories were uninvolving. There was no central character who had to confront his or her demons or resolve anything more challenging than when to mouth the words, \"Will you marry me?\"", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:06:46.084+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8730e90a-8f30-4355-9e09-360ed83a6569", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.6, "x": 0.205, "y": 0.175 }, "kind": "paragraph", "text": "Interestingly, in elemental terms, both films told the same story. Inasmuch as the main character of \"Dick Tracy\" is Dick Tracy and \"Rescuers\" is Bernhard, when you cut through all of the action, the basic story of both of these movies concerns how these two characters came to make their marriage proposals.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:06:46.084+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "acf771b4-aee3-49c8-8a24-501b10af72de", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.6, "x": 0.205, "y": 0.55 }, "kind": "paragraph", "text": "But we should never let this fact serve as an excuse to eschew any attempts at after-the-fact analyses of what worked or didn't work in a film. Every avenue is worth pursuing if it will improve our abilities at the single most important aspect of our business: telling the story.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:06:46.084+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "be7ee19b-b635-4425-a608-1bc7645b1a74", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.6, "x": 0.205, "y": 0.36 }, "kind": "paragraph", "text": "In both movies, everything remained static for the main characters. 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It means a movie that can be enjoyed by the family individually. \"Honey, I Shrunk the Kids\" was a success because it was funny to an adult even when the children didn't come along. \"The Little Mermaid\" was a hit with late night date audiences. And, the movie that will be the biggest film of 1990, \"Home Alone,\" didn't achieve that status without parents getting as much a kick out of its story as did their children. These films didn't talk down to the kids. 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Ten years ago, theatrical grosses represented 80% of revenues. Today they comprise only 30%.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 20:02:12.375+00", "model": "google/gemini-3.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "06e29dce-d6fc-4d5b-b4f4-77b2de9f259d", "parentComponentId": null }, { "bbox": null, "kind": "paragraph", "text": "When we consider our roots, we should keep in mind the deep roots of this company which have earned such enormous trust from the general public. 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They increase the rewards for a successful film. But consider their name. \"Ancillary\" is defined in Websters as \"subordinate, subsidiary, auxiliary, supplementary.\" So, one must ask the question: What are the ancillary markets subordinate, subsidiary, auxiliary and supplementary to? Answer: The domestic theatrical market.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:45:48.383+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "11f9e339-3253-4646-84b9-8ba6314da1dc", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.25, "x": 0.22, "y": 0.48 }, "kind": "paragraph", "text": "Because it told a good story.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:45:48.383+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3d9d984a-ea1b-49ba-8de8-7958c95227a1", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.56, "x": 0.22, "y": 0.79 }, "kind": "paragraph", "text": "To count on a single element to carry a film in a particular market -- such as an action star in international theatrical -- is like playing Russian Roulette. Each time the formula works, the cost goes up, the stakes get higher and you get closer to the inevitable time when your luck runs out . . . and all that's left is an ugly mess.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:45:48.383+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "58cf2f6b-77d3-4d3d-962a-6900c6659fb3", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.56, "x": 0.22, "y": 0.61 }, "kind": "paragraph", "text": "In almost every instance, the performance of a film in the ancillaries echoes its performance in domestic theatrical. It is the engine that drives the product through the distribution pipeline. And the fuel that powers the engine is the story. A clean, well-refined, high-octane story can transport a film over all kinds of terrain, down the carpeted aisles of pristine first-run theaters, past the floors of sticky fifth-run theaters, around the globe, onto home video, off satellite dishes, through cable and over the networks.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:45:48.383+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8d017ee3-5da0-4cbc-aaf9-a6b19d2139ef", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.56, "x": 0.22, "y": 0.32 }, "kind": "paragraph", "text": "We're talking about a film in which the subject matter was specific to a certain place and time in America, in which the biggest action scene consisted of some kids running through a forest and in which the \"talky\" screenplay offered overseas moviegoers the chance to hear some anonymous native-speaking voice-over actor impersonate Robin Williams impersonating John Wayne doing Macbeth. 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"componentCount": 10, "textChars": 2362, "nDataPoints": 0, "notes": "This appears to be a page from a corporate strategy document or internal memo regarding studio culture.", "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "at": "2026-07-16 19:05:39.336+00", "seconds": 4.511, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019f6b8f-64dc-720c-a665-1bc50fa74afc/22", "deck": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc", "deckAnchor": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc#slide-22", "deckJson": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc.json" }, "components": [ { "bbox": { "h": 0.05, "w": 0.6, "x": 0.2, "y": 0.273 }, "kind": "paragraph", "text": "One of the ways to combat the high cost of movie making is to create a haven for talent here at Disney. Since we're not willing to offer talent top dollar, we can offer something no less tangible -- a genuine concern for their careers.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:39.336+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3c96a1ca-042f-4fd7-b1fb-5a189b21bbf8", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.2, "y": 0.579 }, "kind": "paragraph", "text": "To make it all work requires that we pay maniacal attention to every facet of our operation. This hands-on approach may be a source of irritation to some. But, if it is done in an atmosphere of mutual respect, to most it makes sense.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:39.336+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5e756bcc-3567-44b7-931c-c8a283b6cd70", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.6, "x": 0.2, "y": 0.168 }, "kind": "paragraph", "text": "Our job is not to count on re-cycled formulas, but to create and develop fresh, new stories. By so doing, we will give our projects the best chance to take off in their initial domestic theatrical runs and then to keep on succeeding through whatever subsequent entertainment technologies await them.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:39.336+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6d2a6bce-9c54-4485-8541-f4a5131f92ac", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.6, "x": 0.2, "y": 0.341 }, "kind": "paragraph", "text": "This means Disney should be a place where new talent can be recognized, where old talent can be rejuvenated and where current reigning stars can come to be both protected and try something new.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:39.336+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "78adbf31-9cce-45a9-879c-bcb16bdfae63", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.6, "x": 0.2, "y": 0.812 }, "kind": "paragraph", "text": "The process works if everyone is committed to making it work. 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"version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:39.785+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "08947558-24a7-4ca7-8f85-ac17c8f45a74", "parentComponentId": null }, { "bbox": { "h": 0.18, "w": 0.58, "x": 0.21, "y": 0.7 }, "kind": "paragraph", "text": "Now, Matsushita is making what I believe is a defensive move by following in its competitor's path and buying MCA. This is not unlike what occurred in our business a few years ago when many of the Japanese hardware manufacturers, these studios believed that some sort of synergy/vertical integration magic would happen if they controlled the screens their movies played on. Ridiculous prices were paid for assets that are now declining in value.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:39.785+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1f47a0d1-2e34-4375-abf2-ff267f3b7fcb", "parentComponentId": null }, { "bbox": { "h": 0.11, "w": 0.58, "x": 0.21, "y": 0.238 }, "kind": "paragraph", "text": "Of course, the focus has shifted to hardware for a very good reason. The people who make the hardware have been buying up Hollywood. This has resulted in a rising tide of hysteria and paranoia that has bordered on panic. Let's calm down.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:39.785+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "31084a1b-49d3-40bb-a52c-2658b7d96234", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.58, "x": 0.21, "y": 0.63 }, "kind": "paragraph", "text": "Beta didn't lose to VHS because it didn't have the software. VHS won, despite not being the first out of the gate, because of a superb manufacturing, distribution and marketing effort that ultimately succeeded in making VCR and VHS synonymous in the marketplace. And it was also a better product.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:39.785+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9b073175-4519-40fe-9d8b-e89cdf319d7c", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.58, "x": 0.21, "y": 0.365 }, "kind": "paragraph", "text": "The Japanese have been buying studios in the belief that if they can control the software, there will be great synergistic advantages of vertical integration with their hardware. This may make sense if you're in the auto business and you own the company that makes the sparkplugs for your cars. I contend that it simply doesn't make sense in the movie business.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:39.785+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a3935c0f-9ec3-4f4a-b5dd-045d26745bb3", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.58, "x": 0.21, "y": 0.465 }, "kind": "paragraph", "text": "It all started when Sony was first on the VCR scene with its Betamax, only to lose out to the VHS format. Sony chairman Akio Morita has concluded that history would have been different if Sony had owned an American studio and therefore been able to direct the market by putting film titles on Beta tapes.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:39.785+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c2d7649a-f487-473e-8f06-5a6dc60d2706", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.58, "x": 0.21, "y": 0.55 }, "kind": "paragraph", "text": "This thinking is absurd. By owning Columbia, Sony now controls less than 15% of Hollywood software output. Fifteen percent does not comprise the critical mass necessary to direct a market.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:39.785+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d9c1e6a3-3ecf-441d-aba9-f4a28c83f22e", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.14, "x": 0.43, "y": 0.22 }, "kind": "title", "text": "The Rising Sun", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:39.785+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1d63caf6-2412-41ab-b2b4-8878f4b22c9f", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [ { "to": 29, "from": 2, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "df544719-60d0-4a86-8f84-01ef9d4983fc", "evidence": "The deck implicitly addresses why, how, and what of the business throughout.", "position": 0, "objective": "Why our business matters", "confidence": 0.6, "extraction": { "at": "2026-07-16 23:21:48.614649+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 26, "type": "appendix", "title": "Page 25 of a document, likely a memo or essay regarding the film industry and corporate acquisitions.", "function": "summarize", "rawType": "other", "block": null, "metadata": { "slideType": "other", "slideTypeCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 88, "componentCount": 11, "textChars": 2038, "nDataPoints": 0, "notes": "Page 25 of a document, likely a memo or essay regarding the film industry and corporate acquisitions.", "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "at": "2026-07-16 19:05:40.453+00", "seconds": 4.4, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019f6b8f-64dc-720c-a665-1bc50fa74afc/26", "deck": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc", "deckAnchor": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc#slide-26", "deckJson": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc.json" }, "components": [ { "bbox": { "h": 0.06, "w": 0.6, "x": 0.21, "y": 0.385 }, "kind": "paragraph", "text": "This sense of discipline and self-control has no doubt been a major factor in achieving the Japanese economic miracle that has turned a small island nation into one of the world's pre-eminent industrial powers.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:40.453+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0f03b435-5a4c-433a-ac41-4af7ff77ef34", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.21, "y": 0.175 }, "kind": "paragraph", "text": "And this is where the wisdom of the Columbia and MCA purchases is particularly questionable. The Japanese are getting into a business that is to some extent outside of their cultural context.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:40.453+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1b4689e1-6359-465a-95d0-49b69f28dd32", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.21, "y": 0.52 }, "kind": "paragraph", "text": "There will be a chasm in the fundamental understanding of the movie business that will likely prove exceedingly frustrating for Japanese and Americans alike.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:40.453+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5172fbb6-b453-4673-bc9d-425c64d255e8", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.21, "y": 0.58 }, "kind": "paragraph", "text": "But, whether I am right in this expectation of incompatibility or not, one fundamental truth will continue to hold forth during the era of Japanese studio ownership: only the product matters.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:40.453+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5ea5491d-5201-4a46-8d84-44850a863d27", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.6, "x": 0.21, "y": 0.315 }, "kind": "paragraph", "text": "The Japanese, on the other hand, culturally err on the side of withholding emotion. In saying this, I am not simply offering an American perspective; The Japanese are the first to tell you this about themselves.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:40.453+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9394905e-85c1-4e10-93e3-31201e17fd2d", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.6, "x": 0.21, "y": 0.235 }, "kind": "paragraph", "text": "Filmmaking at its essence is about the conveyance of emotion. Not coincidentally, filmmakers by their nature are an emotional group -- from the actors on the screen to the dealmakers behind the scenes. It is said to be a crazy business and most of its practitioners admittedly are, by normal standards, a bit eccentric.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:40.453+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b713f5a2-4028-4e6b-bc32-e40c9f0b8e96", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.21, "y": 0.64 }, "kind": "paragraph", "text": "If we at Disney continue to produce a successful slate of films, they'll line up down Buena Vista Street to buy our products to display on every one of their new fangled gadgets.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:40.453+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d803eced-9a79-41ad-9fbf-217cb4a42185", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.21, "y": 0.46 }, "kind": "paragraph", "text": "But it is also why I firmly believe that the recent marriages between Japanese hardware makers and American movie makers may not be ones made in entertainment heaven.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:40.453+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ee87d739-3514-41fc-9673-c0016aca01c9", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.21, "y": 0.7 }, "kind": "paragraph", "text": "We don't need to be associated with hardware manufacturers any more than we needed to be associated with exhibitors. We only need to be associated with good movies.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:40.453+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "eff8ad56-b991-49db-8be9-894f860ab6d2", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.6, "x": 0.21, "y": 0.82 }, "kind": "paragraph", "text": "In this paper, I've implied a lot of rules -- go for singles and doubles, hold down costs, keep hands on, watch your appetite, be wary of the Big Stars, pay ancillaries no mind, etc. Here's one more rule -- there's always exceptions to the rules.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:40.453+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f7a8718d-2bcf-4e99-b66e-b50e6d5489a2", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.05, "x": 0.48, "y": 0.8 }, "kind": "title", "text": "Rules", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:40.453+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6cdeae66-eaf4-4c50-829f-104eeb78248d", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [ { "to": 29, "from": 2, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "df544719-60d0-4a86-8f84-01ef9d4983fc", "evidence": "The deck implicitly addresses why, how, and what of the business throughout.", "position": 0, "objective": "Why our business matters", "confidence": 0.6, "extraction": { "at": "2026-07-16 23:21:48.614649+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 27, "type": "setup", "title": "This appears to be a page from a corporate memo or internal strategy document (likely Disney/Touchstone era).", "function": "summarize", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 81, "componentCount": 6, "textChars": 2551, "nDataPoints": 1, "notes": "This appears to be a page from a corporate memo or internal strategy document (likely Disney/Touchstone era).", "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "at": "2026-07-16 19:05:43.985+00", "seconds": 7.754, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019f6b8f-64dc-720c-a665-1bc50fa74afc/27", "deck": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc", "deckAnchor": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc#slide-27", "deckJson": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc.json" }, "components": [ { "bbox": { "h": 0.18, "w": 0.6, "x": 0.2, "y": 0.77 }, "kind": "list", "text": "1. Always exercise intelligence and good taste.\nThese are two things to never compromise. If we decide to make a 'tent pole' movie, then let's make it as intelligently as possible, with intelligent risk. If we choose to use a major star, let it be an intelligent choice for that role and for that movie. And, as we develop projects, let us always keep in mind the indefinable question of taste. Disney films mean something very specific. But, Touchstone and Hollywood films also reflect a certain entertainment ethic, one that we can be proud of and one that we should continually respect.\n2. Reserve the right to fail.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:43.985+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "efca14cd-c146-409a-86eb-2e0704aa3174", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.6, "x": 0.2, "y": 0.46 }, "kind": "paragraph", "text": "And, if we are consistent in asserting our bottom line, in the long run we are likely to make less expensive and more profitable films. There is no way to minimize the long-term importance of being willing to walk away from any one movie. There are over 200 projects under active consideration at any given time at this studio. None of them is a certain winner, since there is no such thing. If we can't make one, there will be another to take its place. We must always keep this in mind when we sit down to negotiate. We must always be willing to walk away at the moment that a deal no longer makes sense for us. For every project we lose, in the short run, in the long run we are likely to get five others on terms advantageous to us because the other side will know that we mean it when we say, 'That's it.'", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:43.985+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3de236f1-ad38-45e0-9434-fc5b0fdf3a98", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.6, "x": 0.2, "y": 0.3 }, "kind": "paragraph", "text": "If we exercise the necessary discipline to make some rules stick, then the people we deal with will have a clear set of expectations when they sit down to the table with us. By self-enforcement of a clear code, we will make it possible for agents to think, 'As long as they treat everyone else that way, at least I know it's not personal.' People will come to us understanding our terms and framework in advance. Or, if they don't agree with our approach to business, they will avoid us and save everyone from wasting a lot of each other's time.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:43.985+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "780b11a1-60a5-4458-b379-65d8651f1c61", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.2, "y": 0.24 }, "kind": "paragraph", "text": "But, to as great an extent as possible, we should try to adhere to a set of reasonable, rational rules. Not so much for us, but for them, i.e. the outside world.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:43.985+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8be8f551-9284-4701-acd0-a72bde61e530", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.6, "x": 0.2, "y": 0.72 }, "kind": "paragraph", "text": "While there is always going to be some flexibility on many of the rules discussed in this memo, there are two rules that must never be broken:", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:43.985+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "923c6d50-1edc-4b9e-939c-937df1d4ae3d", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.6, "x": 0.2, "y": 0.16 }, "kind": "paragraph", "text": "Filmmaking is not a science. This memo is being offered as a reflection on and a re-thinking of our business. 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"ceo_quote", "slideTypeCanon": { "name": "CEO quote", "slug": "ceo_quote", "status": "active", "canonId": "019de52d-09b6-71c8-93a5-f90a9772a8fa", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 88, "componentCount": 10, "textChars": 2201, "nDataPoints": 0, "notes": "This appears to be a page from a corporate manifesto or internal memo, likely from a studio executive.", "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "at": "2026-07-16 19:05:41.058+00", "seconds": 4.676, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019f6b8f-64dc-720c-a665-1bc50fa74afc/28", "deck": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc", "deckAnchor": 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"text": "We've become big enough and successful enough that no one movie can be the difference between profitability and unprofitability for our studio. If we are to achieve greater success, we must be creative. If we are to be creative, we must risk failure. Therefore, to succeed we must occasionally fail. And sometimes, not so occasionally.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:41.058+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3120cba1-ac95-43e1-b74d-c77889cfe7f4", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.6, "x": 0.21, "y": 0.62 }, "kind": "paragraph", "text": "It's magical for the audience and it should be magical for us.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:41.058+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "61150da4-5011-43c9-9005-d050781378bd", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.6, "x": 0.21, "y": 0.65 }, "kind": "paragraph", "text": "The fact is that there is no natural momentum for a movie. It is not an orderly production process from design to assembly line to wholesale to retail.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:41.058+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "74b47f22-e090-45fd-a4d1-7c29124a24cd", "parentComponentId": null }, { "bbox": { "h": 0.09, "w": 0.6, "x": 0.21, "y": 0.71 }, "kind": "paragraph", "text": "Movies only result when there is a collective passion that moves it forward past one hurdle after another. One important ingredient in this collective passion is undeniably the talent. But it's often a sporadic ingredient, as actors, directors and writers are seldom involved in a project from beginning to end. What's more, their passion is sometimes restrained by their natural fear of failure. Therefore, passion needs to consistently come from us at the studio.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:41.058+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "90dc1dfb-20fc-471a-85ab-680d5b61db8c", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.6, "x": 0.21, "y": 0.51 }, "kind": "paragraph", "text": "Since we want the final result of our efforts to inspire a sense of passion on the part of our consumers, it is imperative that we feel an equal measure of passion in its production.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:41.058+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a4011dd4-a4ea-4044-b8ec-c7384674340e", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.6, "x": 0.21, "y": 0.43 }, "kind": "paragraph", "text": "Like other businesses, we manufacture a product that is sold to the public. Unlike other businesses, the product we manufacture can not be held, worn, driven or played with. But, even though it is totally ephemeral, the best of our output has come to be something that consumers will treasure for years and years.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:41.058+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c99f4860-2e87-42d4-a7fc-b4ce3fd9245f", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.21, "y": 0.56 }, "kind": "paragraph", "text": "Any successful movie should stir emotions in its viewers, making them laugh, cry, shriek or simply be moved by what they are seeing on the screen. This is pretty powerful stuff to achieve by projecting some light on a wall.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:41.058+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "eaf19fa2-a983-475c-9692-ab62a92c9052", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.6, "x": 0.21, "y": 0.25 }, "kind": "paragraph", "text": "\"Pretty Woman\" came on the heels of five consecutive failures. In the scheme of running this movie studio, those five failures were necessary for that one extraordinary success. And they were worth it. If we remain intelligent about our projects and exercise good taste, then the failures will remain manageable. And we will continue to be successful.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:41.058+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fd84b94d-62ac-452c-a1e5-8e8b6789302b", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.06, "x": 0.47, "y": 0.36 }, "kind": "subtitle", "text": "Passion", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:05:41.058+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "978036de-b0ed-428a-94d3-eae3c6afce17", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [ { "to": 29, "from": 2, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "df544719-60d0-4a86-8f84-01ef9d4983fc", "evidence": "The deck implicitly addresses why, how, and what of the business throughout.", "position": 0, "objective": "Why our business matters", "confidence": 0.6, "extraction": { "at": "2026-07-16 23:21:48.614649+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 29, "type": "appendix", "title": "Page number 28 at the bottom.", "function": "summarize", "rawType": "other", "block": null, "metadata": { "slideType": "other", "slideTypeCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "balanced", "densityScore": 47, "componentCount": 3, "textChars": 1136, "nDataPoints": 0, "notes": "Page number 28 at the bottom.", "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "at": "2026-07-16 19:05:39.776+00", "seconds": 2.622, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019f6b8f-64dc-720c-a665-1bc50fa74afc/29", "deck": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc", "deckAnchor": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc#slide-29", "deckJson": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc.json" }, "components": [ { "bbox": { "h": 0.12, "w": 0.58, "x": 0.21, "y": 0.3 }, "kind": "paragraph", "text": "This is a special business to be in. And people on the outside sense it. That's why they not only love to go to the movies, it is why they have become fixated on the inner-workings of the industry. They want to know how we make the magic. 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