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On top of that I want nothing in here to be taken literally. What we do is complex and changes based on the situation. 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This is where you have to transition from hype to execution (generally). Stop telling people what they will be watching and start showing them.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:54.249+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "227bc46b-3ce8-4d32-960c-1ab6e4603719", "parentComponentId": null }, { "bbox": { "h": 0.125, "w": 0.763, "x": 0.118, "y": 0.787 }, "kind": "paragraph", "text": "Following the first minute, then minutes 1 thru 3, is obviously what we call minute 3 through minute 6 and is the next most important part of the video.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:54.249+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4377f4ed-4d04-4d68-9d36-fedceb839171", "parentComponentId": null }, { "bbox": { "h": 0.302, "w": 0.763, "x": 0.118, "y": 0.093 }, "kind": "paragraph", "text": "make it the best we freakin can. On this particular video we lost 21 million viewers in the first minute of the video (which surprisingly compared to other channels is above average) and could have been much worse.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:54.249+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "81fe41ee-eb11-4d54-88a9-9fd5ed777f5f", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "4089e9f5-7f90-40b6-87ec-a0991af35008", "evidence": "The slide segments video content into specific time-based phases (0-1m, 1-3m, 3-6m) to optimize viewer engagement.", "framework": null, "confidence": 0.85, "extraction": { "at": "2026-07-16 19:22:54.249+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "frameworkName": "video-retention-strategy" } ], "arcBeats": [ { "to": 10, "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null }, "from": 6, "name": "Challenges in YouTube production", "beatId": "98d6ca9c-1e1a-4258-9c0c-f5774ab9747d", "matchId": "e70405aa-c5d0-437c-993a-94b614fbce98", "beatType": { "name": "Early Struggles", "slug": "rags-to-riches-early-struggles", "status": "active", "canonId": "019dd9b8-49ce-74b8-9380-2d085fa29e28", "version": 1, "description": null }, "evidence": "The deck discusses the challenges of creating viral content and the importance of hard work", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. 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I have to be careful writing this because I don’t want you to ever for a second think I am okay with content being subpar. Many videos have been killed because the back half content was ass lol. But in general once you have someone for 6 minutes they are super invested in the story and probably in what I call a “lull”. They are watching the video without even realizing they are watching a video. Typically the not as good content would be in the back half of the video. Don’t ever signal the end of the video unless it’s to build hype for the prize or payoff at the end of the video. This is also where long explanation bits can live and if something unexpected happens or things don’t go to plan that can be turned into content.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:55.395+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "013a3e4c-20f4-4860-8910-eb40fd3c8e10", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.8, "x": 0.1, "y": 0.09 }, "kind": "paragraph", "text": "the story, the people in the video and the overall video itself. If we can get them to watch the first half of the video there’s a very high chance they’ll watch to the end. Usually at the 6 minute mark we will include another re-engagement that is highly interesting but needs a little more explanation and will push the story in the back half of the video.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:55.395+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2e14ef16-5a30-4235-b54b-a8b1906b5334", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.8, "x": 0.1, "y": 0.55 }, "kind": "paragraph", "text": "The above paragraphs are why you’ll hear us ask what minute mark in the video that you are working on is. Whether it is production, creative, or editing you must always know what minute mark the content you are working on is. If you don’t then you’re not doing it right. I just whipped out a calculator and the combined seconds of content of our last 100 videos is 81,801 seconds. Which divided by 100 means the average mrbeast video is 818 seconds or 13 minutes and 37 seconds. Some are shorter (like when we do a real time shoot or something more emotional and don’t want it dragged out) and some are longer (giant spectacles like giving away an island as an example) but 13 minutes is the average and you are expected to know when producing which minute of that 13 minutes you are working on.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:55.395+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d52f2127-86de-47c2-87ea-9192a4a63382", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.8, "x": 0.1, "y": 0.83 }, "kind": "paragraph", "text": "And since we’re on the topic of retention graphs here is a cool visual", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:55.395+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ef864ff0-fe6a-49c9-ba10-a149a91e443c", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Data Story Arc", "slug": "data-story-arc", "status": "active", "bestFor": null, "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a", "version": 1, "bodyDocId": null, "description": "Context → Conflict → Insight → Implication structure for data narratives", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "719ff6a5-c786-4fc0-9771-380fda72172d", "evidence": "The above paragraphs are why you’ll hear us ask what minute mark in the video that you are working on is.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-17 03:51:05.146855+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Story Moments", "slug": "story-moments", "status": "active", "bestFor": null, "canonId": "019dd956-ae4e-768d-a18b-108e6cda511e", "version": 1, "bodyDocId": null, "description": "Design key emotional beats: The Shock, The Vision, The Proof, The Choice, The Call", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "30c0c579-46b1-4edd-b619-794497983b92", "evidence": "The shape of the audience retention graph can tell you which parts of your video are most and least interesting to viewers.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 03:51:05.113505+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 10, "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null }, "from": 6, "name": "Challenges in YouTube production", "beatId": "98d6ca9c-1e1a-4258-9c0c-f5774ab9747d", "matchId": "e70405aa-c5d0-437c-993a-94b614fbce98", "beatType": { "name": "Early Struggles", "slug": "rags-to-riches-early-struggles", "status": "active", "canonId": "019dd9b8-49ce-74b8-9380-2d085fa29e28", "version": 1, "description": null }, "evidence": "The deck discusses the challenges of creating viral content and the importance of hard work", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. 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Gradual declines mean viewers are losing interest over time. Spikes appear when more viewers are watching, rewatching or sharing. Dips mean abandonment.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:54.936+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "350803ab-1c5d-4ffb-adb6-a60e3e8c0055", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.72, "x": 0.14, "y": 0.48 }, "kind": "paragraph", "text": "The last of the 3 trackable metrics that matters to virality is AVP and tbh this doesn't matter as much to you. Usually the length of the video will be decided by me or Tyler. I just need you to make people watch as long as possible.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:54.936+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "23370375-afb5-4c05-b431-256b0d27408e", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.72, "x": 0.14, "y": 0.09 }, "kind": "paragraph", "text": "The shape of the audience retention graph can tell you which parts of your video are most and least interesting to viewers.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:54.936+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e5bfe312-bab9-4869-8e1a-998c17fc07f4", "parentComponentId": null }, { "bbox": { "h": 0.28, "w": 0.72, "x": 0.14, "y": 0.59 }, "kind": "paragraph", "text": "Another non trackable thing about virality I'd like you to know is what we call the \"wow factor\" and it's definitely the most subjective. ... 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I'm not going to talk about any production system in particular because the way we run this production changes almost every year haha. I just want to pass on things I see new people typically fail at and in general what I want. Our videos are hard and if you took the difficulty of our videos and trendlined it overtime, you'd see they are only getting harder. This is why I want the best in the world and people who are obsessed. If you're not growing, eventually the difficulties of the videos will outgrow you. Whether it be production, creative, camera, or editing I want you to be obsessed with Youtube. Get rid of Netflix and Hulu and watch tons of Youtube, it will without a doubt in my mind make you more successful here. The more invested you are in our world on Youtube the more you'll understand trends, how we can stand out and be more original, what we could do better, etc. You should also really try to watch every MrBeast video on all the channels. (sounds obvious but i've asked multiple people this week what they thought about last week's gaming video and not a single person had seen it).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:55.813+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "74fa12c9-2ebf-4032-a9fc-b468fd5317f0", "parentComponentId": null }, { "bbox": { "h": 0.32, "w": 0.78, "x": 0.11, "y": 0.64 }, "kind": "paragraph", "text": "On top of learning from watching Youtube I'd love for you to read \"The Goal\" if you haven't already. I used to make everyone read it. I know bottlenecks are obvious and it will sound like I'm talking to 10 year olds sometimes but just not knowing and understanding something as simple as bottlenecks has fucked tons of videos. You all should deeply understand the work stream from when a video hits the calendar to when it is filmed. I don't have the best track record of making the video filming calendar super far out and sticking with it. Let's say you're in production and a video you're assigned to is put up 45 days out. A lot of things need to happen before you can start working on it. The big things would probably be you need a thumbnail sketch and creative on your team to write the video. DO NOT just go to them and say \"I need creative, let me know when it's done\" and \"I need a thumbnail, let me know when it's done\". 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I want you to look them in the eyes and tell them they are the bottleneck and take it a step further and explain why they are the bottleneck so you both are on the same page.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:01.128+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "183d2134-ad30-463f-9db1-5f568172b1da", "parentComponentId": null }, { "bbox": { "h": 0.275, "w": 0.764, "x": 0.118, "y": 0.155 }, "kind": "paragraph", "text": "“Tyler, you are my bottleneck. I have 45 days to make this video happen and I can not begin to work on it until I know what the contents of the video is. I need you to confirm you understand this is important and we need to set a date on when the creative will be done.” Now this person who also has tons of shit going on is aware of how important this discussion is and you guys can prio it accordingly. Now let’s say Tyler and you agree it will be done in 5 days. YOU DON’T GET TO SET A REMINDER FOR 5 DAYS AND NOT TALK TO HIM FOR 5 DAYS! Every single day you must check in on Tyler and make sure he is still on track to hit the target date. I want less excuses in this company. Take ownership and don’t give your project a chance to fail. Dumping your bottleneck on someone and then just walking away until it’s done is lazy and it gives room for error and I want you to have a mindset that God himself couldn’t stop you from making this video on time. Check. In. Daily. Leave. No. Room. For. Error.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:01.128+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1fb19140-aaad-416a-822b-f7bae0353295", "parentComponentId": null }, { "bbox": { "h": 0.055, "w": 0.764, "x": 0.118, "y": 0.485 }, "kind": "paragraph", "text": "For this next part I just want to braindump about random things and explain why we do/say certain things. If you understand all of this then you’ll be in a good spot. LIke seriously, these are cheat codes and you should take them to heart.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:01.128+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2bf7b7e4-725d-4dba-9546-9fc98f6e7b55", "parentComponentId": null }, { "bbox": { "h": 0.275, "w": 0.764, "x": 0.118, "y": 0.635 }, "kind": "paragraph", "text": "I really want us to see producing as a team job, not a solo thing. Which is why it’s important you video everything critical (and also anything you think people would ask about). 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I can't stand when people dump and forget their project on a contractor.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:55.735+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "48671282-eb5c-4fe4-b80b-dffedcad9516", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.8, "x": 0.1, "y": 0.28 }, "kind": "paragraph", "text": "Title says it all. Don't just tell people on your team or me why something is good. It's infinitely more valuable to tell us why it's not good.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:55.735+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b2d40b7f-74fa-4020-b7d2-0b41dca11dbd", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.8, "x": 0.1, "y": 0.09 }, "kind": "paragraph", "text": "mental grip on something? Obviously the team. And the easiest way to bring your team up to the same page is to freaken video everything and store it where they can constantly reference it.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:55.735+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c0b71bc0-7337-4f31-8195-245e44a02666", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.8, "x": 0.1, "y": 0.24 }, "kind": "title", "text": "SAY THE NEGATIVES", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:55.735+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1e12b2cd-8286-40b8-8b36-7e793f855a94", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.8, "x": 0.1, "y": 0.41 }, "kind": "title", "text": "It's your fault, track the contractor", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:55.735+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3fb05f1b-6efa-469e-8d6d-5fd788bf6684", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.8, "x": 0.1, "y": 0.88 }, "kind": "title", "text": "I am not always right", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:55.735+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "eba5b61a-6ca5-4724-8d36-8a1754197628", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 20, "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null }, "from": 11, "name": "Strategies for success", "beatId": "5d835dec-966f-4f6a-b347-5500b3e3897b", "matchId": "e70405aa-c5d0-437c-993a-94b614fbce98", "beatType": { "name": "Rising Success", "slug": "rags-to-riches-rising-success", "status": "active", "canonId": "019dd9b8-4b41-72fa-a0c3-6e8fd75a9278", "version": 1, "description": null }, "evidence": "The deck provides specific advice on creating content, understanding audience and format, and prioritizing goals", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. 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If I want to put 100 people on an island and give it away to one of them, then securing an island is a critical component. It doesn't matter how well planned the challenges on the island are, how good the weather is, etc. Without that island there is no video. Hence it is a critical component. Another example of a Critical Component would be the title and thumbnail. Remember that bouncy castle story from earlier? How the thumbnail had a yellow bouncy castle but the video a red one? The thumbnails of the videos you're producing can also create critical components. A third example of a critical component would be if the creative on your team pitched me a video of 10 challenges and I said “I like the video but mostly because of challenge 3 and 7, i'd hate the video without them”. Challenge 3 and 7 are now essential to your video and thus critical components. 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Let's say you're a production coordinator and you call a writer and tell him you need some bits about a sandwich being cooked with lava, seems harmless. Except now Tyler (head of creative) has no idea what his writer is working on and worse doesn't know that's an option when he directs the video. Will (head of production) also has no idea this has been set into motion and when planning and tracking the progress of the video doesn't know to account for this.Wlli later finds out about it and assumes tyler approved the bit and starts planning on how to make lava and then wastes 3 days making lava until tyler catches wind and then tyler askes her why she is making lava and she has no idea and everyone is confused. This is what happens when you don't follow proper communication lines. If when this bit was requested tyler and ali were called first, days of bullshit would have been saved. Seems simple but it happens dozens of times a week and causes tons of double and triple work.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:47:23.483+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1d297d80-2b12-440e-a321-2d3c57c1fac7", "parentComponentId": null }, { "bbox": { "h": 0.45, "w": 0.78, "x": 0.11, "y": 0.48 }, "kind": "paragraph", "text": "I don't think it comes as a surprise when I say we don't have unlimited money here. We can't have every video constantly going over budget because the money has to come from somewhere but you're in a tough spot because I constantly want better and better videos. A lot of people who work here have definitely thought before \"If jimmy wants us to be on budget why does he keep asking us to do so many expensive things\" or \"I know jimmy won't like this so I need to spend more money\". People always assume money is the answer and if we just spend more money we can give Jimmy what he wants. Which is wrong, creativity is the answer. Here is an example I use all the time with our gaming team. They love to give away money every video. But. Which sounds cooler to you as a prize for a gaming video. $20,000 or a year's supply of doritos? To me doritos is so much funnier and I think our audience would find it fucken hilarious. So lets say we define a year's supply of doritos by 5 packs of doritos a day for 365 days. That's 1,825 packs of doritos and a quick google search shows you can buy a pack of doritos for less than a dollar but we can round up and just say a dollar per a pack of doritos. Our prize for the video just went from $20,000 down to $1,825 because we didn't just throw money at the problem and we used creativity. This applies to everything every single one of you do. 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Don’t take anything at face value, always dig. This is particularly important when dealing with people outside the MrBeast Production team. If someone says something too good to be true, find out why. If it’s fishy, investigate. If you need 10,000 pillows by next week and you’ve called 10 pillow companies and none have more than a few hundred in stock but then the 11th company magically has 10,000 pillows, investigate. Are they drop shipping? Are the pillows shitty? Why the fuck does no one want your pillows? Push and get answers. What tends to happen is people think their job is done by finding the 10k pillows and just order them only for us to find problems with them when the arrive but it’s too close to the filming window to fix it. Do not overly trust people", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:56.562+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "955f97d0-2416-4a6f-a70f-5f33d4463655", "parentComponentId": null }, { "bbox": { "h": 0.265, "w": 0.764, "x": 0.118, "y": 0.246 }, "kind": "paragraph", "text": "No one will ever have a 100% success rate when it comes to filming our videos on time and on budget. It’s impossible. But you still can do certain things to increase the probability of success and one of the easiest but most overlooked is having a back up day. When you’re spending hundreds of thousands of dollars securing a set, renting a tank, etc. make sure you have the ability to extend them in case something goes wrong. (it might not even be your video. Something might go wrong on gaming and now I need to slide your video a day to make up for it.) I’d also rather have a hypothetical 90% cool looking tank with a dope owner who is making life easier on us, letting me do whatever I want, and the ability to pay extra to add a day. Then a 100% cool looking tank but the owner micromanages what we do, and there is no backup day. This example is obvious, just throwing it out there to inspire you. Always check with creative before you do something like this but back up days are necessary and ideally we work with people that see the value in us and love us so they will be even more flexible.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:56.562+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e9685be6-5b5a-4a0e-8184-6f93355ea943", "parentComponentId": null }, { "bbox": { "h": 0.075, "w": 0.764, "x": 0.118, "y": 0.094 }, "kind": "paragraph", "text": "components, or doing the most miniscule thing, use creativity to save money. Because every dollar we save allows me to give you guys more stability and hire more people to make your life easier. If you want to succeed here say this 10x in your head “Creativity Saves Money”", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:56.562+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ff62a67d-16ec-4d5e-bf34-a7ed50291340", "parentComponentId": null }, { "bbox": { "h": 0.022, "w": 0.452, "x": 0.274, "y": 0.592 }, "kind": "title", "text": "Don’t take anything at face value, always dig", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:56.562+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c1cc482c-3a8d-4766-8c6b-9bdcb9292d71", "parentComponentId": null }, { "bbox": { "h": 0.022, "w": 0.27, "x": 0.365, "y": 0.202 }, "kind": "title", "text": "Always have a backup day", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:56.562+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e4871cdd-843d-4d9d-9b21-95b276feeb20", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 20, "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null }, "from": 11, "name": "Strategies for success", "beatId": "5d835dec-966f-4f6a-b347-5500b3e3897b", "matchId": "e70405aa-c5d0-437c-993a-94b614fbce98", "beatType": { "name": "Rising Success", "slug": "rags-to-riches-rising-success", "status": "active", "canonId": "019dd9b8-4b41-72fa-a0c3-6e8fd75a9278", "version": 1, "description": null }, "evidence": "The deck provides specific advice on creating content, understanding audience and format, and prioritizing goals", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. 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That’s how you fall behind on future videos and create a nasty cycle that i’m trying to stop. If you drop everything and go all in on a video for 3 days then that’s 3 days your other videos will fall behind and eventually you’ll have to drop other videos to focus on those videos and it will snowball into you can’t do anything but focus on what’s right in front of you because you murdered any lead time you had. 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That literally doesn’t mean shit. Talk to other employees and see if any are fans or if any have kids that are fans, try talking to their boss, their bosses boss, have me dm them on twitter and try their social team, etc. If after all avenues are exhausted you are left with a no, that doesn’t mean don’t try the other dollar trees because the manager of those could be huge fans and willing to bend the rules. Basically what I’m trying to convey is what we call “pushing thru no”. Don’t just stop because one person told you no, stop when all conceivable options are exhausted. This is one of many tools that when combined dramatically improve your probability of success when producing here.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:21.324+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ab7073ff-e2c4-4bba-b12a-c47add9bf63d", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.38, "x": 0.31, "y": 0.41 }, "kind": "title", "text": "Work on multiple videos EVERYDAY", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:21.324+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0c7cd530-df47-40e8-82c5-3c7067bd2d96", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.26, "x": 0.37, "y": 0.67 }, "kind": "title", "text": "Be able to hold a camera", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:21.324+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "43577eba-6be5-44ba-82f3-3fc26e52a621", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.26, "x": 0.37, "y": 0.09 }, "kind": "title", "text": "NO DOES NOT MEAN NO", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:21.324+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7f60732b-d2f0-483e-b683-782a840bb821", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 20, "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null }, "from": 11, "name": "Strategies for success", "beatId": "5d835dec-966f-4f6a-b347-5500b3e3897b", "matchId": "e70405aa-c5d0-437c-993a-94b614fbce98", "beatType": { "name": "Rising Success", "slug": "rags-to-riches-rising-success", "status": "active", "canonId": "019dd9b8-4b41-72fa-a0c3-6e8fd75a9278", "version": 1, "description": null }, "evidence": "The deck provides specific advice on creating content, understanding audience and format, and prioritizing goals", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. 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Spectacles are videos only MrBeast can do. Keep sets small. Be honest rather than nice. Don't talk down to talent. Keep things simple. Be ready to pivot. Show money on camera.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:57.613+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "31971dfe-e1ee-44ae-a979-7634ee8131ce", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.78, "x": 0.11, "y": 0.15 }, "kind": "paragraph", "text": "I'm almost done with this chapter and then we can move on to creative but before we do I still have tons of notes around producing content that I can't really break into their own sections so I want to rapid fire them here.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:57.613+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ce1dca3f-cab0-4d36-98c3-d564d43b6cb0", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.34, "x": 0.33, "y": 0.09 }, "kind": "title", "text": "Random things you should know", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:57.613+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "709a1827-5132-46c2-89cf-900ba47792bd", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 36, "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null }, "from": 21, "name": "Career growth and development", "beatId": "be85ed4e-1cc7-4a53-ba11-bad551e4fc28", "matchId": "e70405aa-c5d0-437c-993a-94b614fbce98", "beatType": { "name": "Ultimate Achievement", "slug": "rags-to-riches-ultimate-achievement", "status": "active", "canonId": "019dd9b8-4bd4-742e-8790-192b9ccb6049", "version": 1, "description": null }, "evidence": "The deck concludes with advice on career growth and a final quote from a CEO", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. 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Pull all nighters weeks before the shoot so you don't have to days before the shoot.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:02.996+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1291c407-500c-4ffd-884e-0e6f7e37c3f2", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.66, "x": 0.17, "y": 0.51 }, "kind": "paragraph", "text": "Never do anything that could make us look bad from a pr perspective.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:02.996+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2be389d6-da6d-44f5-9e5c-a58477efbebd", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.66, "x": 0.17, "y": 0.56 }, "kind": "paragraph", "text": "We often do renderings of sets to see what they look like beforehand, which is amazing and helps a lot cause i'm very visual and gets the whole team on the same page. When doing these renders though, I want to make sure you know the difference between a \"Pre Vis\" and a \"Concept\". Please do not refer to a render as a \"Pre Vis\" unless that is actually what we plan on building. If it's just a render for inspiration and is not building locked, call it a concept. This will greatly help with confusion in my opinion. Many people wave around a concept but call it a Pre Vis and people see it expecting that to be what's built only to find out later that was a concept and the actual set is much different.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:02.996+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9eb11403-9199-453c-9c99-77307e45ad4c", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.66, "x": 0.17, "y": 0.34 }, "kind": "paragraph", "text": "Feasibility is working to see if the critical components of a video are actually possible. Example would be if I wanted to play hide and seek in the world's largest building. If you did feasibility on this, that basically means you're trying to see if it's possible to get that building. If you do then we have a video and it should go into production. If you can't then that's why it was in feasibility so no one else wasted time.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:02.996+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dcfad34c-675b-4c3a-9e7f-39c552d4d772", "parentComponentId": null }, { "bbox": { "h": 0.09, "w": 0.66, "x": 0.17, "y": 0.23 }, "kind": "paragraph", "text": "If something goes wrong on shoot always check to see if it can be made into content. A tree fall over on your car and breaks the 100 vases we needed to give away? THAT'S FUCKEN HILARIOUS AND WE SHOULD MENTION IT IN THE VIDEO LOL", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:02.996+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ec6fdf1e-2733-4079-92a3-d103d5dbe89d", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.25, "x": 0.17, "y": 0.11 }, "kind": "title", "text": "Work with intensity", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:02.996+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6294318f-be92-4010-a1c6-53ca2a42e2c0", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.2, "x": 0.4, "y": 0.85 }, "kind": "title", "text": "Chapter 3: Creative", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "019de52c-fb09-739d-900c-815b0d9ac526", "version": 1, "description": null }, "framework": null }, "subkind": "subtitle", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:02.996+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c7bff0c4-dfd2-4977-ae7d-8a19d7487443", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 36, "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null }, "from": 21, "name": "Career growth and development", "beatId": "be85ed4e-1cc7-4a53-ba11-bad551e4fc28", "matchId": "e70405aa-c5d0-437c-993a-94b614fbce98", "beatType": { "name": "Ultimate Achievement", "slug": "rags-to-riches-ultimate-achievement", "status": "active", "canonId": "019dd9b8-4bd4-742e-8790-192b9ccb6049", "version": 1, "description": null }, "evidence": "The deck concludes with advice on career growth and a final quote from a CEO", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. 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The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.7 } ], "loops": [], "locked": true }, { "page": 25, "type": "setup", "title": "The slide is written in a conversational, first-person narrative style, likely from a founder or lead creator.", "function": "establish_context", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "dense", "densityScore": 59, "componentCount": 4, "textChars": 2732, "nDataPoints": 0, "notes": "The slide is written in a conversational, first-person narrative style, likely from a founder or lead creator.", "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "at": "2026-07-16 19:23:00.303+00", "seconds": 4.267, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019f6b8f-2371-771c-9fdb-3bd4d2f80188/25", "deck": "/decks/019f6b8f-2371-771c-9fdb-3bd4d2f80188", "deckAnchor": "/decks/019f6b8f-2371-771c-9fdb-3bd4d2f80188#slide-25", "deckJson": "/decks/019f6b8f-2371-771c-9fdb-3bd4d2f80188.json" }, "components": [ { "bbox": { "h": 0.3, "w": 0.8, "x": 0.1, "y": 0.67 }, "kind": "paragraph", "text": "To excite me. The goal of our content is to excite me. That may sound weird to some of you, especially if you're new but to me it's what's most important. If I'm not excited to get in front of that camera and film the video, it's just simply not going to happen. I'm not fake and I will be authentic, that's partly why the channel does so well. And if i'm not excited by the video, we're fucked. Luckily, I'd say I'm a pretty predictable guy. (at least in this regard haha) What excites me is what I believe will make the audience happy. That's what it always has been and always will be. I'm willing to count to one hundred thousand, bury myself alive, or walk a marathon in the world's largest pairs of shoes if I must. I just want to do what makes me happy and ultimately the viewers happy. This channel is my baby and I've given up my life for it. I'm so emotionally connected to it that it's sad lol. But this is the one thing I will never compromise on, I have 0 issues throwing away a multi million dollar video if I don't think it's up to my", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:00.303+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1ce3e519-69af-41aa-804a-d41878bb0255", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.8, "x": 0.1, "y": 0.09 }, "kind": "paragraph", "text": "We are a creative first production company. Because when creative leads the vision of the shoot, the product is always better. So I think it's important you all understand creative. It is what drives everything we do and is the heart of our content.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:00.303+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9d911049-28f3-4b7c-918e-89d7e9c13a80", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.8, "x": 0.1, "y": 0.25 }, "kind": "paragraph", "text": "Being creative and understanding what makes good content is like cheat codes when in production, camera, and obviously editing. Let's take production for example. Let's say you are tasked with finding us a castle to live in for 50 hours and while doing research you find a castle and a number to call for the owner. So you do call, and he answers. Only problem is he says he quit the castle renting business to pursue his dream of building a 100 foot tall lego catapult. You can obviously tell where i'm going with this. Ideally you'd recognize that's badass as fuck and try to convince him to let us use it when we do find a castle. This is a bad example because it's so obvious but if you're doing your job right you will be doing an absurd amounts of calls and data collecting. While trying to complete your prios and prepare for the video you should always be on the lookout for new things you can bring to your creative team to inspire them. Because just like me, they don't know what they don't know and you can't just say \"i'm in production and i'm not very creative\" because that's literally the equivalent of saying I suck at what I do. You also need to apply this same mindset when problem solving because many people lose sight of this stuff when in the weeds. If a problem appears, always always always ask yourself if your new plan is whats best for creative, not just the easiest bandaid.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:00.303+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a23d943a-73c8-4647-8e10-d21086789c49", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.34, "x": 0.33, "y": 0.62 }, "kind": "title", "text": "What is the goal of our content?", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:00.303+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ebfc714d-9df8-4063-b1e0-975b5fb358bc", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 36, "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null }, "from": 21, "name": "Career growth and development", "beatId": "be85ed4e-1cc7-4a53-ba11-bad551e4fc28", "matchId": "e70405aa-c5d0-437c-993a-94b614fbce98", "beatType": { "name": "Ultimate Achievement", "slug": "rags-to-riches-ultimate-achievement", "status": "active", "canonId": "019dd9b8-4bd4-742e-8790-192b9ccb6049", "version": 1, "description": null }, "evidence": "The deck concludes with advice on career growth and a final quote from a CEO", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. 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The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.7 } ], "loops": [], "locked": true }, { "page": 26, "type": "setup", "title": "Page 26 of a deck, likely a guide or manifesto on content strategy.", "function": "summarize", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 68, "componentCount": 5, "textChars": 2352, "nDataPoints": 0, "notes": "Page 26 of a deck, likely a guide or manifesto on content strategy.", "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "at": "2026-07-16 19:22:59.498+00", "seconds": 3.414, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019f6b8f-2371-771c-9fdb-3bd4d2f80188/26", "deck": "/decks/019f6b8f-2371-771c-9fdb-3bd4d2f80188", "deckAnchor": "/decks/019f6b8f-2371-771c-9fdb-3bd4d2f80188#slide-26", "deckJson": "/decks/019f6b8f-2371-771c-9fdb-3bd4d2f80188.json" }, "components": [ { "bbox": { "h": 0.45, "w": 0.78, "x": 0.11, "y": 0.28 }, "kind": "paragraph", "text": "This is where things get subjective and my brain is probably going to turn into moosh. The problem with what I'm writing here is that good content is limitless. Literally anything can make good content. Let's take a baby doll for example. You can see who can throw it the farthest with their left hand out of a group of 5 people. Watching them throw a baby doll with their bad hand and funny sound effects is fucken hilarious. You can also go the opposite route and have 1,000 baby dolls and see how many it takes for someone to throw it in a crib 200 feet away. Or you can see how many baby dolls it would take to break a two by four in half. The point I'm trying to convey here is that even something as simple as a baby doll has an infinite amount of ways you can turn it into amazing, original, and funny content. That's one of the secret weapons of MrBeast Productions, we aren't stuck in any old ways of thinking and you can literally turn anything into content. Good content can be anything, always have an open mind and never stop innovating. Having said that, this is youtube and there are constraints. You know the video can't be a minute so you're obviously going to need a story to hold the viewers and there are rules to storytelling. Our audience is massive and because of that you have to be simple, for 50 million people to understand something it must be simple. Content can be anything but there is structure and rules that we must mold it into that I want to teach you about, because virality doesn't just happen. Every frame of our videos will be seen by 10s of millions of people.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:59.498+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "219c071d-4d4e-4944-a8c9-f1909ded7858", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.78, "x": 0.11, "y": 0.09 }, "kind": "paragraph", "text": "standards and is good for the audience. We must always be improving and innovating. The camera angles need to always get better, the pacing, the story, the jokes, the color, the lighting, the music, the props, the people, our framing, our ideas, literally everything must always be improving and innovating. Because that is what excites me. That’s literally what I live for, to see these videos get better and better and ultimately make the viewers happy.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:59.498+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a9a7de36-d7c0-4c9e-8a32-aa75982105b6", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.78, "x": 0.11, "y": 0.82 }, "kind": "paragraph", "text": "Like I said at the start of this the metrics you care about in regards to virality are CTR, AVD, and AVP. If you want to know if the contents of a video are good, just look at the AVD and AVP of a video after we upload it. Because based", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:59.498+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d7549315-4eb4-493c-aa87-30c6000f5f67", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.22, "x": 0.39, "y": 0.24 }, "kind": "title", "text": "What Makes Good Content", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:59.498+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bf2afdfd-eddd-4470-a654-1020b22cc65a", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.4, "x": 0.3, "y": 0.78 }, "kind": "title", "text": "How to measure the success of content", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:59.498+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dd71c005-b00b-456e-8692-00d39833b53c", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 36, "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null }, "from": 21, "name": "Career growth and development", "beatId": "be85ed4e-1cc7-4a53-ba11-bad551e4fc28", "matchId": "e70405aa-c5d0-437c-993a-94b614fbce98", "beatType": { "name": "Ultimate Achievement", "slug": "rags-to-riches-ultimate-achievement", "status": "active", "canonId": "019dd9b8-4bd4-742e-8790-192b9ccb6049", "version": 1, "description": null }, "evidence": "The deck concludes with advice on career growth and a final quote from a CEO", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.7 } ], "loops": [], "locked": true }, { "page": 27, "type": "appendix", "title": "The slide text is a narrative setup for a data comparison that is not yet visible on the page.", "function": "establish_context", "rawType": "other", "block": null, "metadata": { "slideType": "other", "slideTypeCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "balanced", "densityScore": 35, "componentCount": 1, "textChars": 565, "nDataPoints": 2, "notes": "The slide text is a narrative setup for a data comparison that is not yet visible on the page.", "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "at": "2026-07-16 19:22:58.923+00", "seconds": 2.135, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019f6b8f-2371-771c-9fdb-3bd4d2f80188/27", "deck": "/decks/019f6b8f-2371-771c-9fdb-3bd4d2f80188", "deckAnchor": "/decks/019f6b8f-2371-771c-9fdb-3bd4d2f80188#slide-27", "deckJson": "/decks/019f6b8f-2371-771c-9fdb-3bd4d2f80188.json" }, "components": [ { "bbox": { "h": 0.261, "w": 0.766, "x": 0.117, "y": 0.093 }, "kind": "paragraph", "text": "on how long people watch and what percentage of the video they watched, you can clearly see if they enjoyed it. To show this in action below is the retention data for two separate videos of almost identical length from the channel. (All avd and avp data I share will be first day data to make it apples to apples, if you don't know what this means that's okay it's mostly incase mario gets his hands on this haha). One video has 120 million views and the other only 45 million. Look at these retention numbers and see if you can pick which one got triple the views.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:58.923+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fdde4ed9-02cf-4b19-a2f6-abef1211a03a", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 36, "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null }, "from": 21, "name": "Career growth and development", "beatId": "be85ed4e-1cc7-4a53-ba11-bad551e4fc28", "matchId": "e70405aa-c5d0-437c-993a-94b614fbce98", "beatType": { "name": "Ultimate Achievement", "slug": "rags-to-riches-ultimate-achievement", "status": "active", "canonId": "019dd9b8-4bd4-742e-8790-192b9ccb6049", "version": 1, "description": null }, "evidence": "The deck concludes with advice on career growth and a final quote from a CEO", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.7 } ], "loops": [], "locked": true }, { "page": 28, "type": "resolution", "title": "The slide uses YouTube analytics screenshots to illustrate that higher average view duration (AVD) and average percentage viewed (AVP) correlate with better vid", "function": "analyze_data", "rawType": "key_takeaways", "block": null, "metadata": { "slideType": "key_takeaways", "slideTypeCanon": { "name": "Key takeaways", "slug": "key_takeaways", "status": "active", "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 73, "componentCount": 7, "textChars": 411, "nDataPoints": 4, "notes": "The slide uses YouTube analytics screenshots to illustrate that higher average view duration (AVD) and average percentage viewed (AVP) correlate with better video performance.", "elementsJson": null, "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "at": "2026-07-16 19:22:59.922+00", "seconds": 2.965, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019f6b8f-2371-771c-9fdb-3bd4d2f80188/28", "deck": "/decks/019f6b8f-2371-771c-9fdb-3bd4d2f80188", "deckAnchor": "/decks/019f6b8f-2371-771c-9fdb-3bd4d2f80188#slide-28", "deckJson": "/decks/019f6b8f-2371-771c-9fdb-3bd4d2f80188.json" }, "components": [ { "bbox": { "h": 0.28, "w": 0.76, "x": 0.12, "y": 0.42 }, "kind": "chart", "text": "Audience retention chart 2", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:59.922+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "36091e2a-5e4d-4810-a4e4-a9aa58d383e9", "parentComponentId": null }, { "bbox": { "h": 0.28, "w": 0.76, "x": 0.12, "y": 0.115 }, "kind": "chart", "text": "Audience retention chart 1", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:59.922+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "45d8adde-f030-4b5d-a535-171762de9361", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.1, "x": 0.7, "y": 0.125 }, "kind": "metric", "text": "49.9% Average percentage viewed", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:59.922+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "16d22a2a-d2e7-4f4c-b8f5-536731b12a8f", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.1, "x": 0.55, "y": 0.435 }, "kind": "metric", "text": "7:36 Average view duration", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:59.922+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8571c067-fd02-49bd-b2bd-b6a793e66c07", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.1, "x": 0.55, "y": 0.125 }, "kind": "metric", "text": "5:58 Average view duration", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:59.922+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f6a85195-d7f7-43d0-aa36-f90a726a82ab", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.1, "x": 0.7, "y": 0.435 }, "kind": "metric", "text": "68.3% Average percentage viewed", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:59.922+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f7097152-9245-4bef-90b0-7413aa6d5cf3", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.76, "x": 0.12, "y": 0.76 }, "kind": "paragraph", "text": "The answer is the lower image. People on average watched this video a minute and 38 seconds longer than the other video of the same length!! OF COURSE IT GOT TRIPLE THE VIEWS, IT'S CLEAR AS DAY FOR YOUTUBE THAT PEOPLE LIKED THIS VIDEO MUCH MORE!", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:59.922+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fadcc7b6-049d-4d1e-ac42-65b408b0819e", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Chartjunk Elimination", "slug": "chartjunk-elimination", "status": "active", "bestFor": null, "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1", "version": 1, "bodyDocId": null, "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "c92e8031-c5ac-4646-a6f9-9ed8a7e62b38", "evidence": "chart/dot: Typical performance range 5M to 7.5M", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 02:15:48.349228+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 28, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 36, "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null }, "from": 21, "name": "Career growth and development", "beatId": "be85ed4e-1cc7-4a53-ba11-bad551e4fc28", "matchId": "e70405aa-c5d0-437c-993a-94b614fbce98", "beatType": { "name": "Ultimate Achievement", "slug": "rags-to-riches-ultimate-achievement", "status": "active", "canonId": "019dd9b8-4bd4-742e-8790-192b9ccb6049", "version": 1, "description": null }, "evidence": "The deck concludes with advice on career growth and a final quote from a CEO", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.7 } ], "loops": [], "locked": true }, { "page": 29, "type": "appendix", "title": "The slide discusses the strategic importance of video pacing and format evolution to prevent audience fatigue.", "function": "present_framework", "rawType": "other", "block": null, "metadata": { "slideType": "other", "slideTypeCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "sparse", "densityScore": 20, "componentCount": 2, "textChars": 156, "nDataPoints": 12, "notes": "The slide discusses the strategic importance of video pacing and format evolution to prevent audience fatigue.", "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "at": "2026-07-16 19:22:59.596+00", "seconds": 2.248, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019f6b8f-2371-771c-9fdb-3bd4d2f80188/29", "deck": "/decks/019f6b8f-2371-771c-9fdb-3bd4d2f80188", "deckAnchor": "/decks/019f6b8f-2371-771c-9fdb-3bd4d2f80188#slide-29", "deckJson": "/decks/019f6b8f-2371-771c-9fdb-3bd4d2f80188.json" }, "components": [ { "bbox": { "h": 0.7, "w": 0.8, "x": 0.1, "y": 0.22 }, "kind": "paragraph", "text": "One way to boost retention on a video is to have a good format for the video to follow. Let's use our popular \"last to leave\" series as an example...", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:59.596+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0f3af3a1-f13d-4e9a-9eb4-66785d1de5b0", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.1, "x": 0.45, "y": 0.18 }, "kind": "title", "text": "Formats", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:22:59.596+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e3be7e25-3a0e-4839-924a-3aa640ff1e48", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "7629d827-92cb-46a5-aa11-e7877e6a2205", "evidence": "The slide outlines specific structural formats (last to leave, stair stepping) to optimize viewer retention.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-07-16 19:22:59.596+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "frameworkName": "content-strategy" } ], "arcBeats": [ { "to": 36, "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null }, "from": 21, "name": "Career growth and development", "beatId": "be85ed4e-1cc7-4a53-ba11-bad551e4fc28", "matchId": "e70405aa-c5d0-437c-993a-94b614fbce98", "beatType": { "name": "Ultimate Achievement", "slug": "rags-to-riches-ultimate-achievement", "status": "active", "canonId": "019dd9b8-4bd4-742e-8790-192b9ccb6049", "version": 1, "description": null }, "evidence": "The deck concludes with advice on career growth and a final quote from a CEO", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. 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That's still 9 figure views a month from women, and it's worldwide (but not to worldwide, 50%+ is still America and europe.) 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Now here is a retention chart with a new style brand deal in it.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 20:02:40.577+00", "model": "google/gemini-3.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "15d25df3-0434-444d-a17f-4c9e3748c8a2", "parentComponentId": null }, { "bbox": { "h": 0.211, "w": 0.764, "x": 0.118, "y": 0.094 }, "kind": "paragraph", "text": "new people that have at most seen like 5 or 6 of our videos and it's mind blowing that they don't see a problem with that lol. As I said earlier I'd love for you to watch all the channels but especially the main channel...", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 20:02:40.577+00", "model": "google/gemini-3.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4a3447a3-45ec-4882-b0e3-b5726f4718f0", "parentComponentId": null }, { "bbox": { "h": 0.125, "w": 0.764, "x": 0.118, "y": 0.375 }, "kind": "paragraph", "text": "If you watch a lot of youtube you'll probably notice that when someone does a brand deal it's boring and sounds like they're reading a script. We take a different approach to brand deals, we like to integrate them into the content...", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 20:02:40.577+00", "model": "google/gemini-3.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c5d85b70-3402-42f5-b81d-df446b9d7356", "parentComponentId": null }, { "bbox": { "h": 0.022, "w": 0.256, "x": 0.372, "y": 0.328 }, "kind": "title", "text": "Brand Deals Are Content", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 20:02:40.577+00", "model": "google/gemini-3.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "391e5c26-8fbb-4802-9f4a-a6f583403030", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 36, "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null }, "from": 21, "name": "Career growth and development", "beatId": "be85ed4e-1cc7-4a53-ba11-bad551e4fc28", "matchId": "e70405aa-c5d0-437c-993a-94b614fbce98", "beatType": { "name": "Ultimate Achievement", "slug": "rags-to-riches-ultimate-achievement", "status": "active", "canonId": "019dd9b8-4bd4-742e-8790-192b9ccb6049", "version": 1, "description": null }, "evidence": "The deck concludes with advice on career growth and a final quote from a CEO", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. 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BRAND DEALS ARE CONTENT! And when treated as such boosts retention. We need to make them in entertaining...", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:00.935+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "32814a06-e1e3-4015-a288-b162132275b6", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.76, "x": 0.12, "y": 0.7 }, "kind": "paragraph", "text": "What you consume on social media, when you watch youtube, tv, the games you play, etc. are what I like to call your information diet. 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The text is informal and instructional, focusing on creative process and talent management.", "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "at": "2026-07-16 19:23:03.105+00", "seconds": 4.093, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019f6b8f-2371-771c-9fdb-3bd4d2f80188/34", "deck": "/decks/019f6b8f-2371-771c-9fdb-3bd4d2f80188", "deckAnchor": "/decks/019f6b8f-2371-771c-9fdb-3bd4d2f80188#slide-34", "deckJson": "/decks/019f6b8f-2371-771c-9fdb-3bd4d2f80188.json" }, "components": [ { "bbox": { "h": 0.55, "w": 0.8, "x": 0.1, "y": 0.1 }, "kind": "paragraph", "text": "to draw from so much stupid shit in his head as inspiration to make jokes and be quirky. As a result he is fucken hilarious. But let's imagine a different Chris, let's say instead of cartoons and stupid shit, his information diet was stocks and investing advice. And for 5 years that's all he consumed. Do you think he'd be just as funny as he currently is? No. He in my opinion wouldn't even be 20% as funny. If you're a writer or director you really need to monitor and perfect your information diet. If your diet is not correct, you won't have a good pulse on culture. I don't want you to be a chris, in fact, I think that would probably do you harm. Talent needs to inhale cartoons so they can be funny, writers need to inhale inspiration. Let's say there is a purple fruit in the middle of Australia that when eaten makes you 2 feet taller. If it truly did exist, you wouldn't have known that until just right now. But now that you know of it, you can draw on it for inspiration for every piece of content you write going forward. That's beautiful, it can now sit in the back of your mind waiting for that one video where it is needed. It might take 10 videos or even 100 but eventually you'll be brainstorming a bit and think of the right one to use the fruit for. Apply this to everything on this fucken planet. You. Can't. Get. Inspired. By. Things. You. Don't. Know. Exist. So how do you learn more about what's out there in the world? How do you stay up to date on the latest memes? How do you know what's going on with celebrities? What's trending on youtube? What other creators are doing? What's popping on tik tok? Your information diet. Consume things on a daily basis that help you write better content.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:03.105+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "01334d99-373b-4ff4-889b-ee7f4fa61da7", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.8, "x": 0.1, "y": 0.82 }, "kind": "paragraph", "text": "Make sure to prep contestants and try to create an environment where they feel comfortable talking.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:03.105+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "95471fb9-96e2-418f-beec-c4b8e1fdce7e", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.8, "x": 0.1, "y": 0.65 }, "kind": "paragraph", "text": "If talent wants to draw a dick on the white board in the video or do something stupid, let them. (assuming they know all the risks and arn't missing context on why it's not safe) People like when we are in our natural element of stupidity. Really do everything you can to empower the boys when filming and help them make content. Help them be idiots.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:03.105+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f4aa1a06-0fc6-44d9-9c47-b529d4eec0fd", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.8, "x": 0.1, "y": 0.78 }, "kind": "title", "text": "We don't fake things.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:03.105+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "70e9b7e5-d441-4687-a948-c4639a8eeea7", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.8, "x": 0.1, "y": 0.6 }, "kind": "title", "text": "It's okay for the boys to be childish", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:03.105+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7cfea901-a0ae-4dc3-81e5-9521bf4b38b3", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 36, "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null }, "from": 21, "name": "Career growth and development", "beatId": "be85ed4e-1cc7-4a53-ba11-bad551e4fc28", "matchId": "e70405aa-c5d0-437c-993a-94b614fbce98", "beatType": { "name": "Ultimate Achievement", "slug": "rags-to-riches-ultimate-achievement", "status": "active", "canonId": "019dd9b8-4bd4-742e-8790-192b9ccb6049", "version": 1, "description": null }, "evidence": "The deck concludes with advice on career growth and a final quote from a CEO", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. 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Filming days are stressful enough, be useful please.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:02.413+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3ee4dd35-04fe-457c-86db-67c20cd4b12e", "parentComponentId": null }, { "bbox": null, "kind": "list", "text": "I want famous people in our videos.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:02.413+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4b5bb6fa-097e-446a-853d-286d2369eec2", "parentComponentId": null }, { "bbox": null, "kind": "list", "text": "If you wrote a banger piece of content but it is a 50/50 chance of working, write another piece of content. Content is unlimited, don't be lazy. Run your content by as many people as possible for inspiration on how you could make it even better.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:02.413+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a53b5c3a-9898-43a8-aeba-671ec0ebaec9", "parentComponentId": null }, { "bbox": null, "kind": "list", "text": "No dull moments in videos", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:02.413+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c970312b-aae5-4246-b09d-539c32dc63d1", "parentComponentId": null }, { "bbox": null, "kind": "list", "text": "Don't ever put me in a situation where I have to lie, because I won't and it will screw the video.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:02.413+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d4d2ebaf-9474-4453-9211-9827fd4c9ddd", "parentComponentId": null }, { "bbox": null, "kind": "paragraph", "text": "If you've made it this far you are probably at least semi interested in this being your career. So I wanted to chat about it. Because if you're ambitious and want to dedicate your life to work, you picked the best company in America to do it at.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "description", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:02.413+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ff0767f6-48e9-4966-813e-64dd723aae2e", "parentComponentId": null }, { "bbox": null, "kind": "title", "text": "Chapter 4: Your Career", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:23:02.413+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ba5f00cd-63ba-4d7e-a082-0e7f6c497421", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "List presentation", "slug": "list-presentation", "status": "active", "bestFor": null, "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1", "version": 1, "bodyDocId": null, "description": "Bulleted, numbered, or checklist enumerations.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "b58e6549-5e77-4f5f-9160-4ba4e1decc71", "evidence": "The slide contains a list of bullet points.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-17 02:15:53.924502+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 35, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 36, "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null }, "from": 21, "name": "Career growth and development", "beatId": "be85ed4e-1cc7-4a53-ba11-bad551e4fc28", "matchId": "e70405aa-c5d0-437c-993a-94b614fbce98", "beatType": { "name": "Ultimate Achievement", "slug": "rags-to-riches-ultimate-achievement", "status": "active", "canonId": "019dd9b8-4bd4-742e-8790-192b9ccb6049", "version": 1, "description": null }, "evidence": "The deck concludes with advice on career growth and a final quote from a CEO", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. 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Seriously. He will give you a list of things that you need to improve to become what we need and if you actually listen and master those things, we will give you a shot at the role. (only problem is most people think they are better than they really are and don't take seriously when we give them things to improve and then wonder why they never move up). This isn't a bureaucratic corporate company. You don't have to do something for 5 years to get a promotion, I hate the word promotion. The more responsibility, risk you help us navigate, and overall bullshit you deal with, the more you make. And if you want more of that we will gladly help train you to receive it haha. There is infinite room for you to grow here. This isn't a stepping stone, this is your final destination. We will win and we are going to build something amazing. I see a world where this company is worth billions and one day 10s of billions. And those of you that help build this will be rewarded. I want nothing more then for you to go all in, obsessive all day everyday, and become so god dam valuable this company can't operate without you. And in return for becoming so valuable I hope to give you incredible experiences, a fun place to work, and of course, more money then you could ever dream of making at any other company. 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