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Areas of Opportunity for Alternative Protein Investments\n1.1. The global demand for animal products is pushing our agricultural strategies to their limits\n1.2. The New Carnivores\n2. The Market Opportunity\n2.1. Total Market Size\n2.2. Meat from Land Animals\n2.3. Seafood\n2.4. Dairy\n2.5. Pet Food\n3. Why Now: Flexitarians, Millennials, and Generation Z are Driving the Demand\n3.1. Flexitarians\n3.2. Millennials and Gen Zers\n4. Investment Areas\n4.1. Plant-Based Products (target portfolio proportion: 35%)\n4.2. Cellular Agriculture (target portfolio proportion: 55%)\n4.3. Picks and Shovels (target portfolio proportion: 10%)\n5. The Products\n5.1. Plant-Based Products\n5.2. Cellular Agriculture\n6. The Change Makers\n6.1. A New Breed of Entrepreneurs\n6.2. A Different Kind of NGOs\n6.3. Traditional Big Food Companies\n7. Risks and Challenges\n7.1. Health Concerns About Plant-Based Meat\n7.2. Regulations\n7.3. Technical Challenges of Cultured Meat\n8. References", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:05.022+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d68f945e-9659-466a-bec6-ea3aa4630f3d", "parentComponentId": null }, { "bbox": { "h": 0.025, "w": 0.185, "x": 0.088, "y": 0.068 }, "kind": "title", "text": "Table of Contents", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:05.022+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e98c76c1-80c6-4c7e-8b4d-3ff117fd2f1a", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [ { "to": 42, "from": 3, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "5cee9c0b-3022-40db-9e78-9fc142008d5e", "evidence": "The deck follows the golden circle loop by presenting the why (investment case), what (market opportunity), and how (investment strategy) of alternative protein investments.", "position": 0, "objective": "To understand the why, what, and how of investing in alternative proteins", "confidence": 0.7, "extraction": { "at": "2026-07-16 23:18:24.593483+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 5, "type": "resolution", "title": "References Bennett's Law as a driver for increased animal-derived product consumption.", "function": "size_opportunity", "rawType": "market_sizing", "block": null, "metadata": { "slideType": "market_sizing", "slideTypeCanon": { "name": "Market sizing", "slug": "market_sizing", "status": "active", "canonId": "019de52d-08c8-756c-8664-733b73a7ee7b", "version": 1, "description": null }, "function": "size_opportunity", "functionCanon": { "name": "Size opportunity", "slug": "size_opportunity", "status": "active", "canonId": "019de52d-147b-7568-8828-a74a27697618", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 84, "componentCount": 7, "textChars": 1295, "nDataPoints": 8, "notes": "References Bennett's Law as a driver for increased animal-derived product consumption.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "at": "2026-07-16 19:34:06.114+00", "seconds": 3.391, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019f6b8e-ea19-71ee-9436-2dc684c6727e/5", "deck": "/decks/019f6b8e-ea19-71ee-9436-2dc684c6727e", "deckAnchor": "/decks/019f6b8e-ea19-71ee-9436-2dc684c6727e#slide-5", "deckJson": "/decks/019f6b8e-ea19-71ee-9436-2dc684c6727e.json" }, "components": [ { "bbox": { "h": 0.3, "w": 0.75, "x": 0.13, "y": 0.5 }, "kind": "chart", "text": "Global income segment population growth 2018 vs 2030", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Grouped bar chart", "slug": "bar-grouped", "status": "active", "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1", "version": 1, "description": null }, "framework": null }, "subkind": "bar-grouped", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:06.114+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7c33b2ee-d234-48f4-8c17-382255703724", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.85, "x": 0.08, "y": 0.84 }, "kind": "other", "text": "Figure 1. September 2018 marked a tipping point where half of the world's population could be considered middle class or higher. By 2030 this number is expected to grow to two thirds of the population. Source: Data from the Brookings Institute.", "attrs": null, "canon": { "kind": { "name": "Other", "slug": "other", "status": "active", "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d", "version": 1, "description": "Fallback when no canonical kind applies." }, "tool": null, "subkind": null, "framework": null }, "subkind": "source-note", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:06.114+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b8adaff4-d257-4ce9-be00-7542d9203728", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.85, "x": 0.08, "y": 0.3 }, "kind": "paragraph", "text": "The world's population is exiting poverty and we've recently reached a tipping point where more than half of it is now considered middle class or wealthier with a majority living in urban areas. By 2030, it is estimated that this number will increase to two-thirds (Figure 1).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:06.114+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "32ad8117-ea55-4ebd-9205-b7f048d52e60", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.85, "x": 0.08, "y": 0.39 }, "kind": "paragraph", "text": "Bennett's Trap: Not only does our agricultural system need to contend with population growth and an increase in caloric consumption but, according to Bennett's Law, as incomes rise, individuals are moving toward more energy-dense diets that include more animal-derived products.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:06.114+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7431d713-b7c6-42ee-8e20-0a34bd0753ab", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.85, "x": 0.08, "y": 0.18 }, "kind": "paragraph", "text": "The global demand for animal products continues to grow quickly as a consequence of population growth and an emerging middle class. However, evidence continues to mount that conventional animal agriculture is reaching its capacity to provide these products in a humane and sustainable way.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:06.114+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9b6f00fb-69e9-49ec-9ae9-aee59b10d9cb", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.85, "x": 0.08, "y": 0.11 }, "kind": "title", "text": "1.1. The global demand for animal products is pushing our agricultural strategies to their limits", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:06.114+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4a1a9039-f868-4d0c-be18-5b50cd08af16", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.6, "x": 0.08, "y": 0.07 }, "kind": "title", "text": "1. Areas of Opportunity for Alternative Protein Investments", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:06.114+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2ba61f05-6df0-4f07-a34e-eb09f57a5a99", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "54e27e9e-ff0e-4ce7-b837-e42b71593848", "evidence": "Explicitly cited in text as a driver for dietary shifts toward animal products.", "framework": null, "confidence": 1, "extraction": { "at": "2026-07-16 19:34:06.114+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "frameworkName": "Bennett's Law" } ], "arcBeats": [], "loops": [ { "to": 42, "from": 3, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "5cee9c0b-3022-40db-9e78-9fc142008d5e", "evidence": "The deck follows the golden circle loop by presenting the why (investment case), what (market opportunity), and how (investment strategy) of alternative protein investments.", "position": 0, "objective": "To understand the why, what, and how of investing in alternative proteins", "confidence": 0.7, "extraction": { "at": "2026-07-16 23:18:24.593483+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 6, "type": "resolution", "title": "The slide uses two distinct chart types: a stacked area chart for historical global consumption and grouped bar charts for regional per capita projections.", "function": "size_opportunity", "rawType": "market_sizing", "block": null, "metadata": { "slideType": "market_sizing", "slideTypeCanon": { "name": "Market sizing", "slug": "market_sizing", "status": "active", "canonId": "019de52d-08c8-756c-8664-733b73a7ee7b", "version": 1, "description": null }, "function": "size_opportunity", "functionCanon": { "name": "Size opportunity", "slug": "size_opportunity", "status": "active", "canonId": "019de52d-147b-7568-8828-a74a27697618", "version": 1, "description": null }, "density": "dense", "densityScore": 54, "componentCount": 4, "textChars": 578, "nDataPoints": 12, "notes": "The slide uses two distinct chart types: a stacked area chart for historical global consumption and grouped bar charts for regional per capita projections.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "at": "2026-07-16 19:34:05.56+00", "seconds": 2.767, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019f6b8e-ea19-71ee-9436-2dc684c6727e/6", "deck": "/decks/019f6b8e-ea19-71ee-9436-2dc684c6727e", "deckAnchor": "/decks/019f6b8e-ea19-71ee-9436-2dc684c6727e#slide-6", "deckJson": "/decks/019f6b8e-ea19-71ee-9436-2dc684c6727e.json" }, "components": [ { "bbox": { "h": 0.31, "w": 0.74, "x": 0.13, "y": 0.19 }, "kind": "chart", "text": "Figure 2. Global meat demand growth 1960-2020.", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Stacked area chart", "slug": "area-stacked", "status": "active", "canonId": "019de52c-ffb1-75fa-a614-76782f418cf1", "version": 1, "description": null }, "framework": null }, "subkind": "area-stacked", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:05.56+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "41c16c8c-06ab-498d-a961-9dcdbd52755a", "parentComponentId": null }, { "bbox": { "h": 0.31, "w": 0.74, "x": 0.13, "y": 0.54 }, "kind": "chart", "text": "Figure 3. Per capita consumption of livestock products by region.", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Grouped bar chart", "slug": "bar-grouped", "status": "active", "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1", "version": 1, "description": null }, "framework": null }, "subkind": "bar-grouped", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:05.56+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c296f2c1-db86-4e66-92e8-7ff14e8d5089", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.15, "x": 0.69, "y": 0.22 }, "kind": "legend", "text": "Poultry, Farmed Fish, Wild Fish, Pork, Beef, Sheep / Goat", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": "legend", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:05.56+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "08a79e55-2c15-4ab0-94c0-cc1c83e75db8", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.74, "x": 0.13, "y": 0.07 }, "kind": "paragraph", "text": "Driven by population growth and a growing middle class, overall global meat consumption has more than doubled from 1960 to 2019 (Figure 2). In 1964-1966, global per capita consumption was 24.2kg for meat and 73.9kg for milk. Three decades later, demand grew to 36.4kg (meat) and 78.1kg (milk) from 1997 to 1999. 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According to a 2018 study published in Science, the pervasive use of animal agriculture is exhausting our natural resources13. Meat, aquaculture, eggs and dairy use the vast majority of the world’s farmland (83%) and account for more than half (56-58%) of all food-related emissions, yet they only provide 37% of the world’s protein and 18% of its calories. Additionally, animal agriculture is particularly inefficient; for example, while the production of 1g of bovine meat protein requires as much as 112L of water and 1g of pig meat protein requires 57L of water, cereals and vegetables require only 21L and 26L, respectively, for 1g of protein14. Finally, from a global health perspective, animal agriculture has been recognized as a leading cause of antibiotic resistance15 and a source of infectious diseases16, while red meat specifically has been associated with a wide array of chronic diseases17,18,19,20,21.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:06.915+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "013976cf-db79-4a57-aa4c-727ebaaf6d92", "parentComponentId": null }, { "bbox": { "h": 0.23, "w": 0.74, "x": 0.13, "y": 0.66 }, "kind": "paragraph", "text": "Furthermore, even if feed production demands could be met, other issues like antibiotic resistance and disease outbreaks, similar to the African Swine Fever that has been ravaging pig herds in Asia and Eastern Europe23, could have global health implications and may force governments to implement measures to curb meat consumption which, in turn, could dramatically increase price and availability of meat products. Many countries and organizations that are highly dependent on the meat industry may be highly exposed to these kinds of black swan events. We believe the challenges and risks of conventional animal agriculture provide a significant opportunity for startups that are developing new strategies to supply alternative protein products, as well as for investors looking to hedge or diversify their exposure to the meat industry.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:06.915+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3ebef193-fd08-4b5f-be96-5c678af1da81", "parentComponentId": null }, { "bbox": { "h": 0.13, "w": 0.74, "x": 0.13, "y": 0.51 }, "kind": "paragraph", "text": "Population growth, rising incomes, and declining yield trends22 may create an unsustainable demand for animal protein products. By 2050, global population is expected to reach almost 9.7 billion. To provide enough meat to the world at the current U.S. consumption levels of 99.5kg/capital this would require 88% more farmland than is available today. Even if current global consumption of 44kg remains static, 100% of global farmland would need to be directed to animal agriculture.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:06.915+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6d84b9bf-3958-4089-8338-aa5216cbce35", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.74, "x": 0.13, "y": 0.39 }, "kind": "paragraph", "text": "As conventional animal agriculture may no longer be sufficient to meet the world’s growing protein needs, a new generation of startups has emerged to try to offer more efficient and sustainable production strategies that may one day supersede animal agriculture.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:06.915+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bff7a004-135b-4f1e-aa1c-25b89529e242", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.2, "x": 0.13, "y": 0.34 }, "kind": "title", "text": "1.2. 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Aggregating the market sizes of these different products, we estimate that the animal products market was worth $2.17 trillion in 2018.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:06.112+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "91568410-9ec2-4d25-90af-0500160302ad", "parentComponentId": null }, { "bbox": { "h": 0.075, "w": 0.73, "x": 0.135, "y": 0.071 }, "kind": "paragraph", "text": "Since conventional animal agriculture may no longer be sufficient to meet future demand, there are new opportunities for startups culturing meat or creating alternative animal products from plant-based ingredients.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:06.112+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c5fc3877-bca1-4b56-abb2-d0b51c5c86c1", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.73, "x": 0.135, "y": 0.78 }, "kind": "source-note", "text": "Figure 4. The total animal products industry was valued at $2.17 trillion in 2018 and is expected to grow to $2.96 trillion by 2025. Source: AgFunder analysis...", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": "source-note", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:06.112+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "27a593dd-56ef-4fa6-a8b6-c05af7ae6ef1", "parentComponentId": null }, { "bbox": { "h": 0.025, "w": 0.398, "x": 0.087, "y": 0.236 }, "kind": "title", "text": "2. 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Kearney estimates that the total meat value chain, excluding fish, is worth $1.9 trillion spanning three main segments: 1) producing feed ($600 billion); 2) producing meat ($400 billion); and 3) wholesale and retail ($900 billion).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:06.113+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f8fb3239-959e-420f-85b1-b808476afaba", "parentComponentId": null }, { "bbox": { "h": 0.018, "w": 0.255, "x": 0.087, "y": 0.073 }, "kind": "title", "text": "2.2. 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Kearney's optimistic outlook is shared by other analysts: UBS estimates that plant-based meat alone will grow from $4.6 billion to $80 billion between 2018 - 2030 and Barclays estimates that alternative meat could grab 10%—approximately $140 billion—of the total meat market by 2029.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:06.769+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1cd60f6f-03bf-4a68-92d2-dff06ef2f065", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.74, "x": 0.13, "y": 0.75 }, "kind": "paragraph", "text": "Seafood is a $163 billion global market that's projected to grow 4.3% annually to $210 billion by 2024. 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As a matter of fact, this category has been growing at the expense of dairy milk. Non-dairy milk sales grew by 61% during the 2012-2017 period while dairy milk consumption declined 22% from 2000 to 2016. 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However, 55% of them would only do so under certain conditions such as seeing evidence of nutritional sufficiency, getting veterinary approval, or being able to access these products more easily. If novel technologies in the space allow consumers and veterinarians alike to feel comfortable about the nutritional profile of alternative pet food (e.g. the necessary presence of taurine in cat foods), then we may see a similar surge in the alternative pet food market as the one we are currently experiencing in the human food market.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:09.555+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1c4d3211-1abf-4bd1-8cba-d4a3555fb526", "parentComponentId": null }, { "bbox": { "h": 0.038, "w": 0.777, "x": 0.135, "y": 0.122 }, "kind": "paragraph", "text": "The alternative pet food industry may see considerable growth in demand in years to come and could grab a significant share of the ~$100 billion market.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:09.555+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2871337d-ff0a-443f-831b-f27bcefaedf7", "parentComponentId": null }, { "bbox": { "h": 0.081, "w": 0.777, "x": 0.135, "y": 0.203 }, "kind": "paragraph", "text": "The global pet food market was worth $91 billion in 2018, 1/7th of the size of the U.S. human food market, and is projected to grow 24% to $113 billion by 2025. The U.S. alone accounts for over a 1/3rd ($31.8B), as the average American pet owner spends $335 on dog food and $286 on cat food. Overall spending grew 30% from 2011-2016.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:09.555+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "492fd015-624c-41c3-adad-993e6c86888a", "parentComponentId": null }, { "bbox": { "h": 0.051, "w": 0.777, "x": 0.135, "y": 0.836 }, "kind": "paragraph", "text": "The market intelligence firm Numerator found that most plant-based consumers are meat eaters, and that 80% of consumers intend to replace some or all meat with plant-based alternatives, motivated by health (70%), curiosity (45%), environmental impact (41%) and ethical reasons (32%) (Figure 9).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:09.555+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6492217f-beac-4a5c-971a-f2a1621e0c9c", "parentComponentId": null }, { "bbox": { "h": 0.064, "w": 0.777, "x": 0.135, "y": 0.733 }, "kind": "paragraph", "text": "According to Nielsen, 39% of the U.S. population is actively trying to eat more plant-based foods, and the proportion of consumers with a vegetarian or vegan diet is increasing over concerns such as health, environmental impact, sustainability, animal welfare, or spiritual and religious grounds.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:09.555+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7ebad2d4-6d65-4b44-925d-7238a0b18586", "parentComponentId": null }, { "bbox": { "h": 0.051, "w": 0.777, "x": 0.135, "y": 0.609 }, "kind": "paragraph", "text": "Flexitarians, or consumers who favor plant-based foods while eating animal products in moderation, are the major drivers of the industry's increasing demand. 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But more delicious and way better for the planet. I can't really comprehend its impact quite yet... but I think it might change the whole game.\"89", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:10.478+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "82fed8fc-c6db-4570-b41e-31944baa8be0", "parentComponentId": null }, { "bbox": null, "kind": "paragraph", "text": "While Beyond Meat is proudly GMO-free92, Impossible Foods has embraced GMOs. Among Impossible Burger's 21 ingredients93 is its secret sauce: heme, which makes meat taste like meat. 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For one, criticisms around the dairy industry's environmental impact105, treatment of animals106, as well as its excessive use of antibiotics107 have injured its reputation. Additionally, as 65% of the human population is lactose intolerant108, and approximately 2% of children have a cow's milk allergy109, there was a significant latent market waiting to be tapped. The landscape started changing in 2010 when Blue Diamond Growers, California's almond agricultural cooperative, got its product–Almond Breeze–to be displayed alongside both dairy and soy milk in the refrigerated case110. 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Some companies are focusing more on developing new technologies: Bruce in Australia creates milk from near-germinated almonds112, Ripple developed a technology to strip unwanted components from the milked plants113, and Elmhurst Milked (who pivoted from traditional dairy in 2016 after 92 years of operation) uses a proprietary cold-milling milking process114. 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Miyoko's Creamery has been using fermentation and mechanical processes to create new flavors and textures122; Kite Hill, co-founded by Pat Brown (Impossible Foods' CEO and Co-Founder), has been using enzymes and microbes to create almond-based products123; and Eclipse Foods has recently announced that they were able to replicate casein micelles using plant proteins124.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:10.662+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "da84cbb4-3b8b-4e61-9f72-e07b1091912a", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.74, "x": 0.13, "y": 0.64 }, "kind": "paragraph", "text": "Plant-based cheeses have had a rockier path in the market and are still a few years behind other plant-based products115. The major challenge with plant-based cheese is the lack of plant equivalents to caseins, a family of mammalian proteins that confer unique properties to dairy cheese: curdling, stretching, and melting116,117. In the plant-based cheese space, companies have commonly used oils, emulsifiers, stabilizers, acidulants, and thickeners to imitate these properties118,119. But traditional \"vegan cheeses\" have failed to convince120,121.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:10.662+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f3945b1b-96e2-4da9-ad42-665bc27de12c", "parentComponentId": null }, { "bbox": { "h": 0.11, "w": 0.74, "x": 0.13, "y": 0.07 }, "kind": "paragraph", "text": "walnut milk, quinoa milk and many more. As Good Hemp's cofounder, Glynis Murray, told the Guardian a few months ago: \"People are just looking at every nut that exists and seeing if they can squash it into a milk\"104. 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New Culture and Perfect Day have developed microbes that express casein and whey proteins normally found in milk to produce vegan ice cream and cheese that don't compromise on taste or texture, Clara Foods is producing animal-free egg white with recombinant egg proteins, Geltor and Modern Meadow are tackling animal-free collagen, and Bond Pet Foods is covering pet food with its fermentation-based production of animal proteins. 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Without hesitation, she replied that she did not see coming the significant involvement of traditional meat companies in the alternative meat space. 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issues as JUST did, the FDA is currently in the process of modernizing standards of identity to achieve three main goals: 1) “protecting consumers against economic adulteration”; 2) “maintaining the basic nature, essential characteristics, and nutritional integrity of food”; and 3) “promoting industry innovation and providing flexibility to encourage manufacturers to produce more healthful foods”214. 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"kind": "paragraph", "text": "On the technological side, the cultured meat industry has the major advantage of being able to apply advances and insights from years of research in cell culture, stem cell, and regenerative medicine. However, to be successful as food companies, cultured meat companies have to contend with unique challenges around scale up and costs. First, cell lines need to be developed to be compatible with large-scale cultivation. This means, among other characteristics, being robust and maintaining stem-ness for continuous cultivation. Second, since cell culture media were initially developed for research and therapeutic purposes, there were no significant incentives to reduce costs. However, for cultured meat to be economically viable, media costs need to drastically drop. That being said, major cost reductions of various biological and chemical compounds have been achieved over the last few decades and there is reason to believe that media prices will follow a similar decline in coming years. Third, scaffolds, which are solid matrices that are needed for cell attachment and differentiation, are still in the development phase, and the industry still needs to overcome various challenges that uniquely apply to each of the desired final products. Finally, large-scale bioreactors required for food applications are orders of magnitude higher than those used for medical applications, and so scaling up with newly-designed bioreactors and further optimizing them for the cultured meat industry remain key challenges.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:13.316+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4b84aa2a-3901-4399-8ef5-827f42f80f6f", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.84, "x": 0.08, "y": 0.76 }, "kind": "paragraph", "text": "From an investment perspective, cultured meat investors will need to contend with long time horizons that may stretch beyond the typical 10-12 year venture capital fund lifecycle. Beyond Meat and Impossible Food are ten and eight year old companies, respectively, and while they faced fewer R&D challenges, it still took these companies a long time to bring commercially viable products to market. The algae biofuels industry provides a cautionary tale for the challenges of scale-up risk that this industry will face. To mitigate these risks, startups may", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:13.316+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "70a0a811-5c50-44fe-a2f3-a9a00ae55060", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.84, "x": 0.08, "y": 0.48 }, "kind": "paragraph", "text": "On the regulatory side, cultured meat is experiencing additional challenges on top of the ones described earlier. While regulatory frameworks are being drawn in different parts of the world, some major questions remain. For example, in Europe, cultured meat will be regulated under the EU Novel Foods Regulation—which establishes a 18-months process during which a company has to prove the safety of their products—but it still remains to be seen what studies will be accepted by the European Food Safety Authority. As to the United States, it was recently announced that cultured meat will be jointly regulated by the USDA and FDA, but as Senator Hyde-Smith who wrote the bill that codifies the regulatory framework pointed out \"it is nonbinding and subject to modification or termination every three years\". Alongside mounting pressure from meat industry lobbyists, this was one of the major reasons why five cultured meat companies (Finless Foods, Memphis Meats, Forke & Goode, BlueNalu and JUST) recently formed a coalition—the Alliance for Meat, Poultry & Seafood Innovation (AMPS Innovation)—to represent their interests in Washington.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:13.316+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e80b5126-2976-4771-ac91-1bdac708bac1", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.4, "x": 0.08, "y": 0.07 }, "kind": "title", "text": "7.3. 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For example, while the terms \"vegan\" and \"plant-based\" are, for the most part, technically interchangeable, it isn't the case when it comes to public perception. A survey conducted by Mattson found that most consumers view \"plant-based\" as offering more options (76%), being more flexible (79%), tasting better (73%) and being healthier (68%) than the more negatively viewed \"vegan\" diet. Importantly, the vast majority (83%) of consumers believes that the future lies in \"plant-based\" rather than in \"vegan\". Consequently, companies are rebranding their packaging to reflect these semantical preferences (Figure 14). The placement of plant-based products in the same sections as the animal products they are trying to replace is another marketing strategy proven to change consumer perception. For example, as previously mentioned, the massive growth of the plant-based milk industry was ignited by product placement alongside dairy milk even though many of these products don't require refrigeration, and marketers are now", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:13.87+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "533c5d98-21d4-4080-bf14-6382e2833d14", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.73, "x": 0.135, "y": 0.38 }, "kind": "paragraph", "text": "Research at the University of Cambridge showed that the more vegetarian options are presented in cafeterias, the more likely they are to have meat-free meals. This may drive a fly-wheel: as more companies enter the space and more plant-based products become available, they become more accessible, and in turn consumers may be more likely to adopt more plant-rich diets. It is hard not to notice how the trend towards accessibility has been intensifying: countless restaurant chains have added plant-based options to their menus (e.g. Burger King, Carl's Junior, Red Robin, Umami Burger, Hard Rock Cafe, Applebee's, Cheesecake Factory, TGI Friday's, Tim Hortons, Dunkin', A&W, Qdoba, Del Taco, Little Caesars, KFC, Mc Donald's, Just Salad), grocery stores do not only carry plant-based products but some have recently announced their own store-branded products (e.g. Kroger, Trader Joe's), and even Disney has recently announced that it would add more than 400 new plant-based items to their menus in both Disney World and Disneyland.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:13.87+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "87644af3-9ce6-4565-ab66-01be95e6792c", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.73, "x": 0.135, "y": 0.2 }, "kind": "paragraph", "text": "According to a recent study conducted by Bank of America Merrill Lynch, the American consumer sentiment around plant-based foods is high. Of those who have already tried a plant-based protein option (46%), four out of five consumers are either repeat buyers or intend to purchase such products again. Of those who haven't (54%), seven out of ten consumers would consider purchasing. Furthermore, another recent study suggests that the market outlook in India and China may be even brighter than the one in the U.S.; it found that while 74.7% of American respondents are likely to purchase plant-based meat, 95.6% of Chinese respondents and 94.5% of Indian respondents are likely to purchase it.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:13.87+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fec90906-434f-4989-81b7-6001d7611b2a", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.22, "x": 0.135, "y": 0.132 }, "kind": "title", "text": "7.3.1 Public 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After years of selling their “Smart Dogs” as “veggie” hot dogs, Lightlife is now selling them as “Plant-based” hot dogs. Interestingly, the word “meatless” was also removed.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "description", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:13.529+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5625c3d6-d465-42f0-ad8d-5a3a72f73855", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.73, "x": 0.135, "y": 0.5 }, "kind": "paragraph", "text": "Since no cultured meat product has yet been commercialized, actual public acceptance remains untested. In 2018, a review article of studies relating to consumer acceptance of cultured meat suggested that there is strong reason to believe that most consumers are willing to try cultured meat. Similarly, a 2019 study reported that the majority of American (76.4%), Chinese (93.3%) and Indian (89.3%) respondents would likely purchase cultured meat. 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Assuming that startups in the field achieve their main goal of creating tasty and reasonably priced products, the main concern will be around perceived safety. However, if we look at another biotechnological advance that manipulates biological organisms with improved outcomes for both the environment and food sustainability—GMOs—perceived safety may not match scientific evidence. Since the commercial approval of the first GMO in 1996, GMO plantings have increased 113-fold. In some countries like the US, India, Brazil, Argentina and Canada, adoption rates of major genetically modified crops are near 100%. 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References", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:12.911+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "39bbb95a-96fc-4d58-9b0d-f5a761a9b399", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [ { "to": 42, "from": 3, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "5cee9c0b-3022-40db-9e78-9fc142008d5e", "evidence": "The deck follows the golden circle loop by presenting the why (investment case), what (market opportunity), and how (investment strategy) of alternative protein investments.", "position": 0, "objective": "To understand the why, what, and how of investing in alternative proteins", "confidence": 0.7, "extraction": { "at": "2026-07-16 23:18:24.593483+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 33, "type": "appendix", "title": "This is page 33 of a deck, containing a bibliography/reference list.", "function": "appendix", "rawType": "appendix_disclosure", "block": null, "metadata": { "slideType": "appendix_disclosure", "slideTypeCanon": { "name": "Appendix disclosure", "slug": "appendix_disclosure", "status": "active", "canonId": "019de52d-07b2-7549-8e8b-932a19f6e616", "version": 1, "description": null }, "function": "appendix", "functionCanon": { "name": "Appendix", "slug": "appendix", "status": "active", "canonId": "019de52d-138d-750b-83c3-49b4bc7a7a38", "version": 1, "description": null }, "density": "sparse", "densityScore": 23, "componentCount": 1, "textChars": 374, "nDataPoints": 0, "notes": "This is page 33 of a deck, containing a bibliography/reference list.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "at": "2026-07-16 19:34:12.49+00", "seconds": 2.122, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019f6b8e-ea19-71ee-9436-2dc684c6727e/33", "deck": "/decks/019f6b8e-ea19-71ee-9436-2dc684c6727e", "deckAnchor": "/decks/019f6b8e-ea19-71ee-9436-2dc684c6727e#slide-33", "deckJson": "/decks/019f6b8e-ea19-71ee-9436-2dc684c6727e.json" }, "components": [ { "bbox": { "h": 0.83, "w": 0.72, "x": 0.14, "y": 0.09 }, "kind": "list", "text": "24. Lab Grown Meat... 25. FAOSTAT... 26. How Will Cultured Meat... 27. The food revolution... 28. Alternative meat... 29. Global seafood industry... 30. Feeding 9 billion... 31-32. State of Fisheries... 33. 90% of fish stocks... 34-38. Marine debris/heavy metals... 39. Oceana Study... 40. An Ocean of Opportunity... 41-47. Dairy Alternatives... 48. Global pet food sales...", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-16 19:34:12.49+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a81f8338-9396-4a11-a926-1a810a445ce6", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [ { "to": 42, "from": 3, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": 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Gardein Is Launching New Meat-Like Vegan Burgers and .... 10 Jul. 2019, https://www.livekindly.co/gardein-launching-new-meat-like-vegan-burgers-sausages/. Accessed 1 Oct. 2019.\n98. Why Tofurky Waited For Financing Without Too Many Strings .... 14 Feb. 2019, https://www.forbes.com/sites/janetforgrieve/2019/02/14/why-tofurky-waited-for-financing-without-too-many-strings-attached/. Accessed 1 Oct. 2019.\n99. Bleeding Burgers, How are the Tofurky's of the World Faring?. 21 Dec. 2018, https://thespoon.tech/with-the-growth-of-bleeding-burgers-how-are-the-tofurkys-of-the-world-faring/. Accessed 1 Oct. 2019.\n100. The Oxford Companion to Sugar and Sweets (Oxford .... https://www.amazon.com/Oxford-Companion-Sugar-Sweets-Companions/dp/0199313393. Accessed 1 Oct. 2019.\n101. history of soybeans and soyfoods in china and taiwan, and in .... 17 Jun. 2014, http://www.soyinfocenter.com/pdf/176/Chin.pdf. Accessed 1 Oct. 2019.\n102. history of soybeans and soyfoods in spain and portugal. 1 May. 2015, http://www.soyinfocenter.com/pdf/181/Spai.pdf. Accessed 1 Oct. 2019.\n103. White gold: the unstoppable rise of alternative milks | Food .... 29 Jan. 2019, https://www.theguardian.com/news/2019/jan/29/white-gold-the-unstoppable-rise-of-alternative-milks-oat-soy-rice-coconut-plant. Accessed 1 Oct. 2019.\n104. White gold: the unstoppable rise of alternative milks | Food .... 29 Jan. 2019, https://www.theguardian.com/news/2019/jan/29/white-gold-the-unstoppable-rise-of-alternative-milks-oat-soy-rice-coconut-plant. Accessed 1 Oct. 2019.\n105. Avoiding meat and dairy is 'single biggest way' to reduce your impact .... 31 May. 2018, https://www.theguardian.com/environment/2018/may/31/avoiding-meat-and-dairy-is-single-biggest-way-to-reduce-your-impact-on-earth. Accessed 1 Oct. 2019.\n106. Dairy is scary. The public are waking up to the darkest part of .... 30 Mar. 2017, https://www.theguardian.com/commentisfree/2017/mar/30/dairy-scary-public-farming-calves-pens-alternatives. Accessed 1 Oct. 2019.\n107. Overuse of antibiotics in farming is a major new threat to .... 5 Dec. 2017, https://www.theguardian.com/society/2017/dec/05/over-use-of-antibiotics-in-farming-is-a-major-new-threat-to-human-health-says-un. Accessed 1 Oct. 2019.\n108. Lactose intolerance - Genetics Home Reference - NIH. https://ghr.nlm.nih.gov/condition/lactose-intolerance. Accessed 1 Oct. 2019.\n109. Milk allergy: Clinical features and diagnosis - UpToDate. 18 Jun. 2019, https://www.uptodate.com/contents/milk-allergy-clinical-features-and-diagnosis. Accessed 1 Oct. 2019.\n110. Almond Breeze, Silk Pure Almond Spark Fight in Dairy Case .... https://www.wsj.com/articles/SB10001424052748703791904576075790255426176. Accessed 1 Oct. 2019.\n111. Plant-based milk: How alternative milk flooded the market. 28 Jun. 2019, https://www.cnbc.com/2019/06/28/plant-based-milk-how-alternative-milk-flooded-the-market.html. Accessed 1 Oct. 2019.\n112. What Bruce Does | Nutty Bruce. https://drinkbruce.com/what-we-do.html. Accessed 1 Oct. 2019.\n113. Ripple Foods launches 'superfood' milks, relaunches yogurts .... 18 Sep. 2019, https://www.foodnavigator-usa.com/Article/2019/09/13/Ripple-Foods-launches-superfood-milks-relaunches-yogurts-we-messed-up-explores-new-low-cost-plant-protein-sources. Accessed 1 Oct. 2019.\n114. A major dairy producer collapsed - now it's making nut milks .... 22 Apr. 2017, https://www.businessinsider.com/dairy-farm-nut-milks-elmhurst-2017-4. Accessed 1 Oct. 2019.\n115. Not milking it: how vegan cheese finally caught up with modern. 16 May. 2019, https://www.theguardian.com/food/2019/may/15/vegan-cheese-change-diets. Accessed 1 Oct. 2019.\n116. Cracking the Code: Making Vegan Cheese Taste Cheesier .... 30 Apr. 2012, https://www.npr.org/sections/thesalt/2012/04/30/151687828/cracking-the-code-making-vegan-cheese-taste-cheesier. Accessed 1 Oct. 2019.\n117. OHMIYA, KUNIO, et al. Milk curdling by rennet under high pressure. Journal of Food Science 52.1 (1987): 84-87.\n118. What in the World is Vegan Cheese, Anyway? - Organic .... 23 Dec. 2015, https://www.organicauthority.com/organic-food-recipes/what-is-vegan-cheese-made-of. 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Why This Cardiologist Is Betting That His Lab-Grown Meat... 147. Just and Finless Foods: Inside Lab-Grown Meat... 148. Locust schnitzel? Israeli high-tech firms... 149. Shiok Meats: We Want to be the Leader for Cell-based... 150. Getting to know... Arturo Elizondo of Clara Foods... 151. Bay Area company releases ice cream made with real dairy... 152. Lab-grown food - The Guardian... 153. Cardon, Melissa S., et al. The nature and experience of entrepreneurial passion... 154. https://techcrunch.com/2017/04/19/in-2017-only-17-of-startups-have-a-female-founder/ 155. Laestadius, Linnea I., et al. We don't tell people what to do... 156. Welcome and Introduction - YouTube... 157. Beyond Meat Makes History With Biggest IPO Pop Since '08... 158. JBS To Launch Plant-Based Burger In Brazil... 159. Tyson Foods Unveils Alternative Protein Products and New... 160. Tyson Ventures Backs Plant-Based Shrimp Maker New Wave... 161. Smithfield Foods Launches Plant-Based Protein Portfolio... 162. Cargill invests in cultured meat company Aleph Farms... 163. World Protein Leader | Tyson Foods, Inc... 164. To Be the Most Sustainable Protein Company on Earth How... 165. Premium Proteins | Perdue Farms... 166. Cargill Meat Solutions... 167. Rethinking Protein: Why Some of the World's... 168. 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Manual for Plant-Based and Cell-Based Meat Startups... 231. 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