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          "text": "Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those indicated or anticipated by such forward-looking statements. Accordingly, you are cautioned not to rely on these forward-looking statements, which speak only as of the date they are made. Waldencast expressly disclaims any current intention, and assumes no duty, to update publicly any forward-looking statement after the distribution of this release, whether as a result of new information, future events, changes in assumptions or otherwise.",
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          "text": "1 Comparable Net Revenue excludes $5.6M sales related to the Obagi China Business as well as related party sales under the transition agreement entered into between Waldencast and Obagi China in connection with the Business Combination. The distribution of Obagi\nSkincare's products in China has remained under the ownership of Cedarwalk Skincare Limited, Obagi Skincare's former owners, who have entered into a licensing and distribution agreement with Waldencast. FY 2023 US GAAP Net Revenue of $218.1M.\n2 Gross Profit of $141.6M adjusted for reconciling items, please refer to the Appendix page 51.\n3 Adjusted Gross Margin is defined as Adjusted Gross Profit divided by US GAAP Net Revenue.\n4 Net Loss of $106.0M adjusted for non-recurring add-backs, please refer to the Appendix page 50.\n5 Adjusted EBITDA Margin is defined as Adjusted EBITDA divided by US GAAP Net Revenue.\n6 Comparable Net Revenue excludes $0.4M sales related to the Obagi China Business as well as related party sales under the transition agreement entered into between Waldencast and Obagi China in connection with the Business Combination. The distribution of Obagi\nSkincare's products in China has remained under the ownership of Cedarwalk Skincare Limited, Obagi Skincare's former owners, who have entered into a licensing and distribution agreement with Waldencast. Q1 2024 US GAAP Net Revenue of $68.3M.\n7 Gross Profit of $49.6M adjusted for reconciling items, please refer to the Appendix page 58.\n8 Net Loss of $3.9M adjusted for non-recurring add-backs, please refer to the Appendix page 54.",
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