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In light of these risks and uncertainties, the forward-looking events and circumstances discussed in this presentation may not occur, and actual results, performance or achievement could differ materially from those anticipated or implied in the forward-looking statements. Moreover, we operate in a very competitive and rapidly changing environment. New risks and uncertainties emerge from time to time and it is not possible for us to predict all risks and uncertainties that could have an impact on the forward-looking statements contained in this presentation. 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These statements may relate to, but are not limited to, expectations of future operating results or financial performance, market size and growth opportunities, the calculation of certain of our key financial and operating metrics, capital expenditures, plans for future operations, competitive position, technological capabilities and new product releases, including those that use artificial intelligence and machine learning, our efforts to reduce operating expenses and adjust cash flows in light of current business needs and priorities, our expected costs related to restructuring and related charges, including the timing of such charges, the impact of the restructuring and related charges on our business, results of operations and financial condition, plans regarding our stock repurchase authorization, the effect of the distribution of class A common stock by certain of our stockholders the effect of foreign currency exchange rates, the effect of macro-economic conditions, and strategic relationships, as well as assumptions relating to the foregoing. 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We treat divisions, segments or subsidiaries inside companies that contract with us as separate customers\nwhen defining the End-user level. We treat divisions, segments, or subsidiaries of a company as one customer when defining the Global Parent level. Global parent customers are determined using Dun & Bradstreet GDUNS identifiers\n5 Customers that spend more than $1 million in subscription ARR\n6 Adjusted Unlevered free cash flow margin is a non-GAAP financial measure. See appendix for reconciliation to most directly comparable GAAP measure", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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For historical information, see appendix for reconciliation to most directly comparable GAAP measure. A reconciliation of non-GAAP guidance measures to corresponding GAAP guidance measures is not available on a forward-looking basis without unreasonable effort due to the uncertainty regarding, and the potential variability of, expenses that may be incurred in the future.", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 06:59:05.88+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "865d0b40-ca1a-4eee-b978-8cb43d050374", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.78, "x": 0.07, "y": 0.17 }, "kind": "table", "text": "Guidance Q4 2023, Results Q4 2023, GAAP Total Revenues, $420 - 440M, ~8% YoY Growth at Midpoint, $445.2M, 11.6% YoY Growth, Subscription ARR, $1.098 - 1.118B, ~11% YoY Growth at Midpoint, $1.133B, 13.9% YoY Growth, Cloud Subscription ARR, $604 - 614M, ~35% YoY Growth at Midpoint, $616.8M, 36.7% YoY Growth, Non-GAAP Operating Income 1, $130 - 150M, ~23% YoY Growth at Midpoint, $161.9M, 42.4% YoY Growth", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 06:59:05.88+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "34d4ecb9-e092-4505-9ac9-110848caeadb", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.71, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Q4'23 Financial Results Exceeded Guidance", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 06:59:05.88+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3285283d-39bd-4cd1-a010-556a6a38f728", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 5, "arc": { "name": "Monroe's Motivated Sequence", "slug": "monroes-sequence", "status": "active", "bestFor": "Persuasive speeches, call-to-action decks", "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action", "description": null, "familyLabel": null }, "from": 1, "name": "Attention", "beatId": "3e13a40a-5365-44e8-97b0-548608796001", "matchId": "01e481f9-4301-4d69-b0b9-dfbff15d5662", "beatType": { "name": "Attention", "slug": "monroes-sequence-attention", "status": "active", "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938", "version": 1, "description": null }, "evidence": "The deck starts with a strong attention-grabbing headline and key metrics", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Hook", "slug": "hook", "status": "active", "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5", "version": 1, "description": "The opener — a deliberate move to earn attention before any argument. 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"promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de518-0de1-7487-8755-afefc636bc9d/14", "deck": "/decks/019de518-0de1-7487-8755-afefc636bc9d", "deckAnchor": "/decks/019de518-0de1-7487-8755-afefc636bc9d#slide-14", "deckJson": "/decks/019de518-0de1-7487-8755-afefc636bc9d.json" }, "components": [ { "bbox": { "h": 0.36, "w": 0.29, "x": 0.04, "y": 0.36 }, "kind": "chart", "text": "Figure 1: Vendor Rating for Informatica\nVendor Rating for Informatica\nOverall Rating\nWeak, Caution, Variable, Positive, Strong\nProduct/Service, Support/Account Management, Pricing Structure, Technology/Methodology, Strategy, Corporate Viability", "attrs": {}, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 06:59:14.803+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "23a919c8-d4a0-4b24-b4a1-a30147a553a1", "parentComponentId": null }, { "bbox": { "h": 0.37, "w": 0.38, "x": 0.55, "y": 0.36 }, "kind": "chart", "text": "Figure 1: Magic Quadrant for Data Integration Tools\nCHALLENGERS, LEADERS, NICHE PLAYERS, VISIONARIES\nABILITY TO EXECUTE, COMPLETENESS OF VISION\nInformatica, Oracle, Microsoft, IBM, SAP, Talend, SAS, Ataccama, Precisely, TIBCO Software, Ab Initio Software, SnapLogic, Confluent, Software AG (StreamSets), Qlik, Denodo, Fivetran, Precisely, TIBCO Software, Informatica, Oracle, Microsoft, IBM, SAP, Talend, SAS, Ataccama, Precisely, TIBCO Software, Ab Initio Software, SnapLogic, Confluent, Software AG (StreamSets), Qlik, Denodo, Fivetran", "attrs": {}, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Scatter plot", "slug": "scatter", "status": "active", "canonId": "019de52d-007d-72ec-8689-c79fb78e21a2", "version": 1, "description": null }, "framework": null }, "subkind": "scatter", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 06:59:14.803+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "32fe0952-e21d-4048-b952-464c10a0fe3e", "parentComponentId": null }, { "bbox": { "h": 0.37, "w": 0.2, "x": 0.74, "y": 0.36 }, "kind": "chart", "text": "Figure 1: Magic Quadrant for Data Quality Solutions\nCHALLENGERS, LEADERS, NICHE PLAYERS, VISIONARIES\nABILITY TO EXECUTE, COMPLETENESS OF VISION\nInformatica, SAP, Talend, SAS, Ataccama, Precisely, TIBCO Software, Innovative Systems, Redpoint, DQ (Talend), Melissa, Datactics, MDOQ", "attrs": {}, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Scatter plot", "slug": "scatter", "status": "active", "canonId": "019de52d-007d-72ec-8689-c79fb78e21a2", "version": 1, "description": null }, "framework": null }, "subkind": "scatter", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 06:59:14.803+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "516cc672-9bbc-4333-9353-2b59e6897f7f", "parentComponentId": null }, { "bbox": { "h": 0.37, "w": 0.21, "x": 0.35, "y": 0.36 }, "kind": "diagram", "text": "Gartner Peer Insights \"Voice of the Customer\"\nMaster Data Management Solutions\nMARKET AVERAGE\nStrong Performer, Customers' Choice, Aspiring, Established\nUSER INTEREST AND ADOPTION, OVERALL RATING\nInformatica, Oracle, PiLog, Pimcore, Semarchy, Stibo Systems, Syndigo, IBM, Microsoft, SAP, Syniti, TIBCO Software, Reltio", "attrs": {}, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "2x2 quadrant", "slug": "2x2", "status": "active", "canonId": "019de52d-03ed-7745-9405-cac1d19d43bf", "version": 1, "description": null }, "framework": null }, "subkind": "2x2", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 06:59:14.803+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "105932c4-3eb5-4c22-871d-5ecc0d83283b", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.9, "x": 0.05, "y": 0.82 }, "kind": "disclaimer", "text": "Gartner, Magic Quadrant for Data Integration Tools, Ehtisham Zaidi et al., 4 Dec 2023, Gartner, Magic Quadrant for Data Quality Solutions, Ankush Jain et al., 1 Nov 2022, Gartner Peer Insights 'Voice of the Customer': Master Data Management Solutions, Peer Contributors, 21 Jun 2022, Gartner, Vendor Rating: Informatica, Robert\nThanaraj et al., 4 Dec 2023, GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. Gartner does not endorse any vendor,\nproduct or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims\nall warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available\nupon request from Informatica. Gartner® Peer Insights™ content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. 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Acts as the filter every slide, anecdote, and chart must ladder up to." }, { "tool": { "name": "Market Segmentation Pyramid", "slug": "market-segmentation-pyramid", "status": "active", "bestFor": null, "canonId": "1c9f3543-c96f-4a5b-b4a4-9b2a412c0aaf", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "88c2a236-c8d8-401f-994c-6bfed04af104", "evidence": "Information and Data Security Functional Market, Data Access Governance and Data Privacy Compliance Submarkets Forecast", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 02:01:39.255752+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 20, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 20, "arc": { "name": "Monroe's Motivated Sequence", "slug": "monroes-sequence", "status": "active", "bestFor": "Persuasive speeches, call-to-action decks", "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action", "description": null, "familyLabel": null }, "from": 11, "name": "Satisfaction", "beatId": "fbe5972e-9ae2-43e7-ae5e-51581353ef29", "matchId": "01e481f9-4301-4d69-b0b9-dfbff15d5662", "beatType": { "name": "Satisfaction", "slug": "monroes-sequence-satisfaction", "status": "active", "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8", "version": 1, "description": null }, "evidence": "The deck presents Informatica's solution and how it satisfies the need", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 20, "from": 10, "loop": { "name": "02_pattern_hunter", "slug": "02-pattern-hunter", "status": "active", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "canonId": "019dd956-6695-771a-be2e-f1748ef041a4", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "description": "Group multiple pieces of evidence that together point to a pattern or conclusion", "familyLabel": null }, "matchId": "714655aa-3955-4db2-9f67-534540c15a76", "evidence": "The deck presents multiple drivers of growth and a large addressable market", "position": 0, "objective": "What are the key drivers of growth?", "confidence": 0.6, "extraction": { "at": "2026-07-16 23:14:49.817619+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 21, "type": "evidence", "function": "propose_solution", "rawType": "before_after", "block": null, "metadata": { "slideType": "before_after", "slideTypeCanon": { "name": "Before / after", "slug": "before_after", "status": "active", "canonId": "019de52d-11fd-771e-bb45-e27f849bc560", "version": 1, "description": null }, "function": "propose_solution", "functionCanon": { "name": "Propose solution (contrarian)", "slug": "propose_solution", "status": "active", "canonId": "019de52d-185b-74e9-bdfd-ea8cf318563f", "version": 1, "description": null }, "density": "dense", "densityScore": 61, "componentCount": 8, "textChars": 191, "nDataPoints": 2, "notes": null, "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 06:59:12.801+00", "seconds": 4.838, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de518-0de1-7487-8755-afefc636bc9d/21", "deck": "/decks/019de518-0de1-7487-8755-afefc636bc9d", "deckAnchor": "/decks/019de518-0de1-7487-8755-afefc636bc9d#slide-21", "deckJson": "/decks/019de518-0de1-7487-8755-afefc636bc9d.json" }, "components": [ { "bbox": { "h": 0.02, "w": 0.11, "x": 0.04, "y": 0.91 }, "kind": "image", "text": "Informatica", "attrs": {}, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 06:59:12.801+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a4a9c196-8362-441e-bb17-4c242e4532aa", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.11, "x": 0.19, "y": 0.38 }, "kind": "metric", "text": "2 Years Migration Period", "attrs": {}, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 06:59:12.801+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "081de79c-7899-4319-8592-dc70c5db6cbc", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.07, "x": 0.67, "y": 0.41 }, "kind": "metric", "text": "6 Months Migration Period", "attrs": {}, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 06:59:12.801+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6238411e-3935-466e-8d1d-fdd933c0a92f", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.13, "x": 0.42, "y": 0.56 }, "kind": "paragraph", "text": "75% Reduction", "attrs": {}, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": 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"019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 06:59:12.801+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a46f5565-8034-4bf9-b3eb-230c4b8215bb", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.25, "x": 0.13, "y": 0.69 }, "kind": "paragraph", "text": "Informatica Migration Factory", "attrs": {}, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 06:59:12.801+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f89bbb94-7960-4f4a-8f9e-0da2192d9007", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.02, "x": 0.95, "y": 0.91 }, "kind": "source-note", "text": "21", "attrs": {}, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 06:59:12.801+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a820157e-82b8-4555-a4a5-4c4894d21ad4", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.79, "x": 0.039, "y": 0.06 }, "kind": "title", "text": "PowerCenter Cloud Edition is a Game-Changer", "attrs": {}, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 06:59:12.801+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "94101506-ac0e-42e6-a555-fccb00869298", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Before-After-Bridge", "slug": "before-after-bridge", "status": "active", "bestFor": null, "canonId": "019dd956-8604-7188-883f-42370288ad05", "version": 1, "bodyDocId": null, "description": "Narrative structure: Paint the before, show the after, explain the bridge", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "bfddbdf9-cdc9-4b14-bd83-e5db1e784196", "evidence": "PowerCenter Cloud Edition (Launched Aug '23) Informatica Migration Factory", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-17 02:01:39.361317+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 21, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Before/after framing", "slug": "before-after-framing", "status": "active", "bestFor": "For turnaround / reform proposals", "canonId": "019dd9e1-528b-72ec-a563-e5dcb9410f67", "version": 1, "bodyDocId": "019dd9a1-80bf-72e9-980b-ccd1c0cd3488", "description": "You visualise two futures side by side: the trajectory the target is on\ntoday, and the trajectory under your proposed intervention. 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Management usually argues \"we\n have a plan\". Your chart shows what their plan looks like vs. yours.\n- It **satisfies both the Architect** (math adds up) **and the Storyteller**\n (emotional delta between two futures).", "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 63, "arc": { "name": "Monroe's Motivated Sequence", "slug": "monroes-sequence", "status": "active", "bestFor": "Persuasive speeches, call-to-action decks", "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action", "description": null, "familyLabel": null }, "from": 21, "name": "Action", "beatId": "1edb140f-0e12-4f3c-99eb-ecb8e33cc8ba", "matchId": "01e481f9-4301-4d69-b0b9-dfbff15d5662", "beatType": { "name": "Action", "slug": "monroes-sequence-action", "status": "active", "canonId": "019dd9b8-181e-760d-befc-010c2424fa89", "version": 1, "description": null }, "evidence": "The deck concludes with a clear call to action and financial outlook", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. 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