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          "kind": "title",
          "text": "GAAP to Non-GAAP Reconciliations",
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          "arc": {
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            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
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            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
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            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
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          "evidence": "The presentation concludes with a reconciliation of GAAP to Non-GAAP financials and a summary of HubSpot's long-term financial targets.",
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      "label": "Complication",
      "description": "The SMB market is underserved, presenting a complication for HubSpot to address."
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      "description": "HubSpot proposes a solution by transforming from a single app to a platform."
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      "label": "Evidence",
      "description": "The presentation provides various evidence of HubSpot's growth and profitability, including revenue growth, customer growth, and financial targets."
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