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            "at": "2026-07-16 23:13:41.358039+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 2,
      "to": 2,
      "label": "Business Model",
      "description": "The deck starts with an overview of McDonald's business model."
    },
    {
      "from": 3,
      "to": 4,
      "label": "Segmentation",
      "description": "The deck provides details on McDonald's global business segments."
    },
    {
      "from": 5,
      "to": 9,
      "label": "Key Performance Indicators (KPIs)",
      "description": "The deck presents KPIs for each segment, including revenue and operating income."
    }
  ],
  "loops": [
    {
      "from": 3,
      "to": 4,
      "label": "Mece Breakdown",
      "description": "To understand McDonald's business segments"
    },
    {
      "from": 5,
      "to": 9,
      "label": "Voice Of Customer",
      "description": "To understand customer needs and preferences"
    }
  ]
}