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          "name": "Executive summary",
          "slug": "executive-summary",
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          "description": "A condensed view of the entire argument on a single slide / block.",
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        "matchId": "210f8645-03b5-489d-bf80-dc8b132e4fb8",
        "evidence": "The list/bullet points for investment highlights provide a concise summary.",
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        "confidence": 0.7,
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          "description": "A transitional slide marking the start of a new section.",
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        "matchId": "0961657f-69ed-47ab-b9b5-e3e60531a12a",
        "evidence": "The title/headline 'Financial update' and image/logo for LEGALZOOM clearly divide a section.",
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        "confidence": 0.9,
        "extraction": {
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        "tool": {
          "name": "Big Idea Formula",
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          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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        "agent": "Storyteller",
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        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
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          "description": "Narrative structure: Paint the before, show the after, explain the bridge",
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        "agents": [
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          "description": "The moment when the audience realizes the value - design for insight revelation",
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          "categoryName": "Loop",
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          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
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          "description": "Choosing the right chart type for your data and message",
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        "evidence": "chart/bar-vertical: Subscription Units & ARPU: Q4'21 1,329K ($236), Q1'22 1,362K ($244), Q2'22 1,394K ($252), Q3'22 1,415K ($259), Q4'22 1,441K ($258), Q1'23 1,501K ($259), Q2'23 1,553K ($259), Q3'23 1,568K ($265)",
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      {
        "tool": {
          "name": "Storytelling: the closing ask",
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          "description": "The single most important slide in the deck — after the cover. The final",
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          "categoryName": "Narrative & Transformation",
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        "evidence": "list/bullet: Raising & Narrowing Full Year Guidance",
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        "evidence": "table/data: GAAP and Non-GAAP Measures '20A '21A '22A Long-Term Targets (2) Revenue Growth 15% 22% 8% 24% + Gross Margin (GAAP) 67% 67% 66% 71-73% Customer Acquisition Marketing \"CAM\" 25% 34% 28% 18-22% OpEx (exc. CAM)(1",
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          "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1",
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          "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines",
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        "evidence": "chart/bar-stacked-100pct: % of Revenue by Spend Category",
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          "name": "Reductio ad Absurdum",
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          "canonId": "019dd956-9de1-7573-aaa7-d2bbaaa7a304",
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          "description": "Proving a point by showing the opposite leads to absurdity",
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        "evidence": "table/data: FYE Dec 31, $K Cost of revenue Stock-based compensation (1) Depreciation and amortization Other non-recurring items (2) Non-GAAP cost of revenue",
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      {
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