{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019de516-c75c-70f9-873f-9f72a4423718",
  "slug": "07623fd5523fa8025dca962bc23cb43d",
  "title": "Hubspot | Investor Presentation Deck | 25 slides",
  "subtitle": "HubSpot · 2023-09",
  "author": "HubSpot",
  "date": "2023-09-01 00:00:00",
  "pageCount": 25,
  "kind": "conference-presentation",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "document": {
    "id": "019de516-c75c-70f9-873f-9f72a4423718",
    "slug": "07623fd5523fa8025dca962bc23cb43d",
    "title": "Hubspot | Investor Presentation Deck | 25 slides",
    "rawTitle": "Hubspot | Investor Presentation Deck | 25 slides",
    "authorId": "hubspot",
    "authorName": "HubSpot",
    "authorDisplay": "HubSpot",
    "kind": {
      "slug": "conference-presentation",
      "label": "Conference presentation"
    },
    "sourceType": {
      "slug": "investor_relations",
      "label": "Investor relations"
    },
    "fileName": "2023-09__hubspot__investor-pres__07623fd5.pdf",
    "sourceUrl": "https://www.slidebook.io/company/hubspot/presentation/07623fd5523fa8025dca962bc23cb43d/",
    "sourceDate": "2023-06-30 00:00:00",
    "presentationDate": "2023-09-01 00:00:00",
    "ingestedAt": "2026-05-01 19:49:28.628915+00",
    "status": "ready",
    "pageCount": 25,
    "orientation": "landscape",
    "aspectRatio": 1.7777778,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "corpus": "slidebook",
      "industry": "software-application",
      "local_root": "/Users/miguelsuredasuau/Desktop/lalalalla/_scrape/slidebook/decks/2023-09__hubspot__investor-pres__07623fd5",
      "image_width": 1920,
      "image_format": "jpg",
      "deck_type_raw": "Investor Presentation Deck",
      "deck_type_slug": null,
      "source_url_pattern": "https://www.slidebook.io/company/{company_slug}/presentation/{deck_id}/"
    }
  },
  "coverage": {
    "pageCount": 25,
    "pagesIndexed": 25,
    "pagesWithImages": 25,
    "pagesWithMetadata": 25,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 104,
    "chartCount": 8,
    "metricSlides": 0,
    "toolMatches": 7,
    "documentToolMatches": 0,
    "frameworkMatches": 0,
    "arcMatches": 1,
    "beatMatches": 4,
    "loopMatches": 2,
    "patternMatches": 0,
    "storymakersMatch": false,
    "scoreAvailable": false,
    "reviewAvailable": false,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": false,
    "pitchdeckProfileAvailable": false
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "matchId": "5497d92d-323e-405a-adb6-0cc4dd4e0ffd",
        "evidence": "The deck follows a structure similar to the Sequoia Pitch, with sections on problem, solution, market size, and financials.",
        "isPrimary": true,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-17 03:31:00.135341+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "beats": [
      {
        "to": 7,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 5,
        "name": "Problem",
        "beatId": "18d927d0-ee6b-4afd-86f2-f47d04700971",
        "matchId": "5497d92d-323e-405a-adb6-0cc4dd4e0ffd",
        "beatType": {
          "name": "Problem",
          "slug": "sequoia-pitch-problem",
          "status": "active",
          "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311",
          "version": 1,
          "description": null
        },
        "evidence": "The deck presents the problem of the underserved SMB market and the crisis of disconnection faced by customers.",
        "position": 0,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Complication",
          "slug": "complication",
          "status": "active",
          "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
          "version": 1,
          "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 9,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 6,
        "name": "Solution",
        "beatId": "feb64803-f678-4b4a-8e14-c60fcd806446",
        "matchId": "5497d92d-323e-405a-adb6-0cc4dd4e0ffd",
        "beatType": {
          "name": "Solution",
          "slug": "sequoia-pitch-solution",
          "status": "active",
          "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f",
          "version": 1,
          "description": null
        },
        "evidence": "The deck presents HubSpot's solution and how it helps customers make connections and achieve growth.",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Turn",
          "slug": "turn",
          "status": "active",
          "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
          "version": 1,
          "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 11,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 10,
        "name": "Market Size",
        "beatId": "ac49a0a0-6f25-41d6-bcb2-604a3f6d750d",
        "matchId": "5497d92d-323e-405a-adb6-0cc4dd4e0ffd",
        "beatType": {
          "name": "Market Size",
          "slug": "sequoia-pitch-market-size",
          "status": "active",
          "canonId": "019dd9b8-20e6-729c-bc28-05442906d032",
          "version": 1,
          "description": null
        },
        "evidence": "The deck presents the large and expanding TAM for HubSpot.",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Evidence",
          "slug": "evidence",
          "status": "active",
          "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
          "version": 1,
          "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 20,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 15,
        "name": "Financials",
        "beatId": "25d5ee33-90fc-48b3-a5d8-9cf79bcacc49",
        "matchId": "5497d92d-323e-405a-adb6-0cc4dd4e0ffd",
        "beatType": {
          "name": "Financials",
          "slug": "sequoia-pitch-financials",
          "status": "active",
          "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75",
          "version": 1,
          "description": null
        },
        "evidence": "The deck presents financial overviews, revenue growth, and profitability metrics.",
        "position": 3,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Evidence",
          "slug": "evidence",
          "status": "active",
          "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
          "version": 1,
          "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      }
    ],
    "loops": [
      {
        "to": 7,
        "from": 5,
        "loop": {
          "name": "27_cost_of_inaction",
          "slug": "27-cost-of-inaction",
          "status": "active",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "description": "Quantify what happens if the audience does nothing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "bf3952fa-2cb9-44c8-b991-23a92a7817fb",
        "evidence": "The deck presents the crisis of disconnection faced by customers, implying the cost of inaction.",
        "position": 0,
        "objective": "What if we don't solve the problem of the underserved SMB market?",
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-17 03:31:00.412409+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      },
      {
        "to": 9,
        "from": 6,
        "loop": {
          "name": "11_golden_circle",
          "slug": "11-golden-circle",
          "status": "active",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
          "familyLabel": null,
          "categoryName": "Vision",
          "categorySlug": "vision"
        },
        "matchId": "542ac49f-d246-4c5c-b519-c1d249ab64bf",
        "evidence": "The deck presents the HubSpot journey and how it helps customers achieve growth, using the golden circle framework.",
        "position": 1,
        "objective": "Why should we care about HubSpot's solution?",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 03:31:00.457258+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Slide recipe: Cover",
          "slug": "cover-slide",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
          "version": 1,
          "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
          "description": "The first ten seconds. Build it deliberately.",
          "familyLabel": "slide-recipe",
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "designer",
        "layer": "slide",
        "agents": [
          "designer"
        ],
        "matchId": "9c6f444f-d8d2-40f5-9ddc-90c021940511",
        "evidence": "title/headline: HubSpot Overview Q2 2023",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-17 01:51:47.244352+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Problem Statement Canvas",
          "slug": "problem-statement-canvas",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18",
          "version": 1,
          "bodyDocId": null,
          "description": "Structured definition of the problem: What? Who? Where? When? Scale?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "a9e23223-9924-4000-8a61-3dca9d23e8a4",
        "evidence": "The SMB market is underserved",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 01:51:51.07744+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Before-After-Bridge",
          "slug": "before-after-bridge",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-8604-7188-883f-42370288ad05",
          "version": 1,
          "bodyDocId": null,
          "description": "Narrative structure: Paint the before, show the after, explain the bridge",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "c33a0004-cf9d-45f5-a97a-85f7394be5e9",
        "evidence": "We've transformed from a single app to a connected platform",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-17 01:51:51.234733+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Customer journey map",
          "slug": "customer-journey-map",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-1b26-7499-98c8-1091acc836be",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "1e6da5a5-3119-4f7c-96e0-d48970960821",
        "evidence": "We help customers scale across all stages of their digital journey",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-17 01:51:51.314892+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Section divider",
          "slug": "section-divider",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7",
          "version": 1,
          "bodyDocId": null,
          "description": "A transitional slide marking the start of a new section.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "a34503e6-295a-45e2-8b28-28d4f89e0ef4",
        "evidence": "type: section_divider",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-17 04:00:08.372416+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Waterfall chart",
          "slug": "waterfall-chart",
          "status": "active",
          "bestFor": null,
          "canonId": "e2799da3-725f-44a9-a093-570f1f388e64",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "e13d9e05-c463-4217-b146-f286c38b9442",
        "evidence": "chart/bar-vertical: Trailing Twelve Month Free Cash Flow 1 ($m) from Q1'17 to Q2'23, with values from $0 to $251m.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-17 04:00:59.003412+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Table data",
          "slug": "table-data",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d",
          "version": 1,
          "bodyDocId": null,
          "description": "Tabular layouts of structured data.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "4a861347-3ae8-45f5-b058-fca6f14d8b95",
        "evidence": "table/data: Gross Margin: 82% (2020), 81% (2021), 83% (2022), 84% (Q1 2023), 85% (Q2 2023), 81% - 83% (Long Term Target)",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-17 04:00:59.083894+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      }
    ],
    "frameworks": [],
    "patterns": []
  },
  "storymakers": null,
  "score": null,
  "review": null,
  "activistThesis": null,
  "pitchdeck": {
    "metadata": null,
    "profile": null
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "function": "front_matter",
      "imagePath": "https://imgproxy.kitesheet.com/OtC_tBiHMkgK-HJuQdqBycc9hoi11yi9T0NkIfE9pEk/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wNzYyM2ZkNTUyM2ZhODAyNWRjYTk2MmJjMjNjYjQzZC9wMDAxLmpwZw",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 9,
        "componentCount": 3,
        "textChars": 31,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:22.593+00",
          "seconds": 3.15,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/1",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-1",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.458,
            "w": 0.333,
            "x": 0.583,
            "y": 0.242
          },
          "kind": "image",
          "text": null,
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:22.593+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "01296e59-688e-4cc2-8137-04a3c0acc97d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.039,
            "w": 0.129,
            "x": 0.042,
            "y": 0.042
          },
          "kind": "image",
          "text": "HubSpot",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:22.593+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f7c43879-762b-4463-a0c8-09ccaafb3fae",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.458,
            "x": 0.042,
            "y": 0.346
          },
          "kind": "title",
          "text": "HubSpot Overview\nQ2 2023",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:22.593+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ac5b07ee-621c-4d43-88a9-94b458ae8832",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Slide recipe: Cover",
            "slug": "cover-slide",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
            "version": 1,
            "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
            "description": "The first ten seconds. Build it deliberately.",
            "familyLabel": "slide-recipe",
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "designer",
          "layer": "slide",
          "agents": [
            "designer"
          ],
          "matchId": "9c6f444f-d8d2-40f5-9ddc-90c021940511",
          "evidence": "title/headline: HubSpot Overview Q2 2023",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-17 01:51:47.244352+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 1,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "thumbSrc": "https://imgproxy.kitesheet.com/vQBAIME9YqJ1mPfBGc_fqJASZ8crAKvdAsZtQX9lkPA/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wNzYyM2ZkNTUyM2ZhODAyNWRjYTk2MmJjMjNjYjQzZC9wMDAxLmpwZw",
      "imagePathAlt": "https://imgproxy.kitesheet.com/-FghIZmgiwxukC83M_b4AUHaRjPs--PaJwUdP8PG_JY/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wNzYyM2ZkNTUyM2ZhODAyNWRjYTk2MmJjMjNjYjQzZC9wMDAxLnBuZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/IecJE6qcZBQSXGnV8aJCGU13-hRoF4kJApPlK-fX_NQ/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wNzYyM2ZkNTUyM2ZhODAyNWRjYTk2MmJjMjNjYjQzZC9wMDAxLnBuZw"
    },
    {
      "page": 2,
      "type": "setup",
      "function": "front_matter",
      "rawType": "disclaimer",
      "block": null,
      "metadata": {
        "slideType": "disclaimer",
        "slideTypeCanon": {
          "name": "Disclaimer",
          "slug": "disclaimer",
          "status": "active",
          "canonId": "019de52d-0801-727b-b98a-5ed095aeee78",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 41,
        "componentCount": 2,
        "textChars": 3011,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:24.886+00",
          "seconds": 5.332,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/2",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-2",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.549,
            "w": 0.879,
            "x": 0.056,
            "y": 0.177
          },
          "kind": "disclaimer",
          "text": "This presentation includes certain \"forward-looking statements\" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding management's expectations of future financial and operational performance and operational expenditures, expected growth, foreign currency movement, and business outlook, including our financial guidance for the third fiscal quarter of and full year 2023 and our long-term financial framework; statements regarding our positioning for future growth and market leadership; statements regarding the economic environment; and statements regarding expected market trends, future priorities and related investments, and market opportunities (including with respect to our expanding Total Addressable Market). These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as \"expects,\" \"anticipates,\" \"intends,\" \"plans,\" \"believes,\" \"seeks,\" \"estimates\" or words of similar meaning. These forward-looking statements reflect our current views about our plans, intentions, expectations, strategies and prospects, which are based on the information currently available to us and on assumptions we have made. Although we believe that our plans, intentions, expectations, strategies and prospects as reflected in or suggested by those forward-looking statements are reasonable, we can give no assurance that the plans, intentions, expectations or strategies will be attained or achieved. Furthermore, actual results may differ materially from those described in the forward-looking statements and will be affected by a variety of risks and factors that are beyond our control including, without limitation, risks associated with our history of losses; our ability to retain existing customers and add new customers; the continued growth of the market for a CRM platform; our ability to develop new products and and technologies and to differentiate our platform from competing products and technologies; our ability to manage our growth effectively over the long-term to maintain our high level of service; our ability to maintain and expand relationships with our solutions partners; the price volatility of our common stock; the impact of geopolitical conflicts, inflation, foreign currency movement, and macroeconomic instability on our business, the broader economy, our workforce and operations, the markets in which we and our partners and customers operate, and our ability to forecast our future financial performance; regulatory and legislative developments on the use of artificial intelligence and machine learning; and other risks set forth under the caption \"Risk Factors\" in our SEC filings. We assume no obligation to update any forward-looking statements contained in this document as a result of new information, future events or otherwise.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.886+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f71560bc-8223-48f0-8f7b-711c4908f5e9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.39,
            "x": 0.056,
            "y": 0.101
          },
          "kind": "title",
          "text": "Safe Harbor Statement",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.886+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "aa6e6a3f-cb5c-4ed5-b771-d8413a9e9868",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 3,
      "type": "appendix",
      "function": "establish_context",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "establish_context",
        "functionCanon": {
          "name": "Establish context",
          "slug": "establish_context",
          "status": "active",
          "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 17,
        "componentCount": 3,
        "textChars": 153,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:22.986+00",
          "seconds": 2.942,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/3",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-3",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.105,
            "w": 0.586,
            "x": 0.207,
            "y": 0.566
          },
          "kind": "paragraph",
          "text": "Our mission is to help millions of organizations grow better",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:22.986+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "77ca8eda-9651-418b-8f53-a1bbe5a1b7e6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.14,
            "w": 0.788,
            "x": 0.106,
            "y": 0.256
          },
          "kind": "paragraph",
          "text": "HubSpot is a leading Customer Relationship Management platform for scaling companies",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:22.986+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c90a6600-47d0-4517-828d-638a85d879c6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.018,
            "w": 0.076,
            "x": 0.87,
            "y": 0.954
          },
          "kind": "source-note",
          "text": "HubSpot 3",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:22.986+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f26b1d37-5949-4b85-9256-11e98d42abbe",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 4,
      "type": "setup",
      "function": "summarize",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 80,
        "componentCount": 11,
        "textChars": 401,
        "nDataPoints": 8,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:26.864+00",
          "seconds": 6.697,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/4",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-4",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.06,
            "w": 0.109,
            "x": 0.83,
            "y": 0.54
          },
          "kind": "metric",
          "text": "13 office locations",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:26.864+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1b957f7e-991d-4038-837c-6cd84a7164f0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.122,
            "x": 0.13,
            "y": 0.54
          },
          "kind": "metric",
          "text": "27% YoY growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:26.864+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2bd16ad4-d792-44a7-8b66-a832ffde4944",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.12,
            "x": 0.602,
            "y": 0.54
          },
          "kind": "metric",
          "text": "120+ countries",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:26.864+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4298b36e-e70c-4325-a4b8-27515fa92a53",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.13,
            "x": 0.126,
            "y": 0.39
          },
          "kind": "metric",
          "text": "$1.94B TTM revenue",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:26.864+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4fbcf328-518c-44a5-96ce-c460e05fdd91",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.109,
            "x": 0.829,
            "y": 0.39
          },
          "kind": "metric",
          "text": "7K+ employees",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:26.864+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "67b9bab8-1d00-4cea-9eae-320cfdc3c965",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.129,
            "x": 0.36,
            "y": 0.39
          },
          "kind": "metric",
          "text": "$251M TTM FCF",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:26.864+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "83d5eea8-f65f-4f6b-8c51-2b5f591e74b8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.109,
            "x": 0.37,
            "y": 0.54
          },
          "kind": "metric",
          "text": "13% margin",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:26.864+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c1711fff-6cee-4255-aa30-b2ff38c96007",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.129,
            "x": 0.598,
            "y": 0.39
          },
          "kind": "metric",
          "text": "~184K customers",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:26.864+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eb531e9f-ae91-4c55-9504-cd82780873b4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.013,
            "w": 0.66,
            "x": 0.023,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "1 YoY growth based on trailing twelve month period as of Q2 2023, compared to prior trailing twelve month period as of Q2 2022.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:26.864+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "72ff76cf-33db-49ff-8680-81ac99324d22",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.026,
            "w": 0.66,
            "x": 0.023,
            "y": 0.965
          },
          "kind": "source-note",
          "text": "2 FCF = Free Cash Flow is a non-GAAP metric. Please refer to the end of this presentation for a reconciliation of GAAP to non-GAAP figures.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:26.864+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "75bf0d0c-acc0-43ee-a518-f9c074d5185a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.036,
            "w": 0.319,
            "x": 0.053,
            "y": 0.103
          },
          "kind": "title",
          "text": "HubSpot at a Glance",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:26.864+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "656992e3-20df-4270-aaf8-55e4aa51929f",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 5,
      "type": "tension",
      "function": "diagnose_problem",
      "rawType": "problem_statement",
      "block": null,
      "metadata": {
        "slideType": "problem_statement",
        "slideTypeCanon": {
          "name": "Problem statement",
          "slug": "problem_statement",
          "status": "active",
          "canonId": "019de52d-0879-768d-bba8-8da8a5a121d4",
          "version": 1,
          "description": null
        },
        "function": "diagnose_problem",
        "functionCanon": {
          "name": "Diagnose problem",
          "slug": "diagnose_problem",
          "status": "active",
          "canonId": "019de52d-176d-761f-b608-cf52262d2ab2",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 59,
        "componentCount": 6,
        "textChars": 385,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:24.682+00",
          "seconds": 4.316,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/5",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-5",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.518,
            "w": 0.329,
            "x": 0.601,
            "y": 0.172
          },
          "kind": "diagram",
          "text": "Cobbled enterprise solutions: Data Acquisition, Analytics Acquisition, Messaging Acquisition, Marketing Automation Acquisition, Service Acquisition, Reporting Acquisition",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Hub and spoke",
              "slug": "hub-spoke",
              "status": "active",
              "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "hub-spoke",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.682+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "729f0124-091a-4724-bd07-3d90ce9ebd9c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.518,
            "w": 0.329,
            "x": 0.078,
            "y": 0.172
          },
          "kind": "diagram",
          "text": "Disconnected point solutions: Sales Productivity, Service Ticketing, Websites, Data Sync, Marketing Automation, Reporting",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Hub and spoke",
              "slug": "hub-spoke",
              "status": "active",
              "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "hub-spoke",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.682+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bb723037-1ad7-4cd1-8d48-2aacf003084a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.028,
            "w": 0.329,
            "x": 0.601,
            "y": 0.75
          },
          "kind": "paragraph",
          "text": "Cobbled enterprise solutions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.682+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eb15d935-5bbc-41d9-90fb-7f91136482d0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.028,
            "w": 0.329,
            "x": 0.059,
            "y": 0.75
          },
          "kind": "paragraph",
          "text": "Disconnected point solutions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.682+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ec10f96e-10e7-47fa-814d-d9507d568fd0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.018,
            "w": 0.06,
            "x": 0.89,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "HubSpot 5",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.682+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "28172479-98b0-4eba-9a10-38fed65b9f56",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.109,
            "w": 0.249,
            "x": 0.375,
            "y": 0.425
          },
          "kind": "title",
          "text": "The SMB market is underserved",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.682+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "18128f4a-26d8-4f85-9460-c15700596aff",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Problem Statement Canvas",
            "slug": "problem-statement-canvas",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18",
            "version": 1,
            "bodyDocId": null,
            "description": "Structured definition of the problem: What? Who? Where? When? Scale?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "a9e23223-9924-4000-8a61-3dca9d23e8a4",
          "evidence": "The SMB market is underserved",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 01:51:51.07744+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 7,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "Problem",
          "beatId": "18d927d0-ee6b-4afd-86f2-f47d04700971",
          "matchId": "5497d92d-323e-405a-adb6-0cc4dd4e0ffd",
          "beatType": {
            "name": "Problem",
            "slug": "sequoia-pitch-problem",
            "status": "active",
            "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents the problem of the underserved SMB market and the crisis of disconnection faced by customers.",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 7,
          "from": 5,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "bf3952fa-2cb9-44c8-b991-23a92a7817fb",
          "evidence": "The deck presents the crisis of disconnection faced by customers, implying the cost of inaction.",
          "position": 0,
          "objective": "What if we don't solve the problem of the underserved SMB market?",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-17 03:31:00.412409+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 6,
      "type": "setup",
      "function": "propose_solution",
      "rawType": "propose_solution",
      "block": null,
      "metadata": {
        "slideType": "propose_solution",
        "slideTypeCanon": {
          "name": "Propose solution (contrarian)",
          "slug": "propose_solution",
          "status": "active",
          "canonId": "019de52d-1274-703c-81c6-5550f451697b",
          "version": 1,
          "description": null
        },
        "function": "propose_solution",
        "functionCanon": {
          "name": "Propose solution (contrarian)",
          "slug": "propose_solution",
          "status": "active",
          "canonId": "019de52d-185b-74e9-bdfd-ea8cf318563f",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 66,
        "componentCount": 7,
        "textChars": 416,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:24.56+00",
          "seconds": 4.09,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/6",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-6",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.5,
            "w": 0.35,
            "x": 0.08,
            "y": 0.23
          },
          "kind": "diagram",
          "text": "Disconnected point solutions: Sales Productivity, Service Ticketing, Websites, Data Sync, Marketing Automation, Reporting",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": "other",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.56+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "67e2e29a-2b9b-4fc6-ad31-08f1c9f74dd3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.35,
            "x": 0.6,
            "y": 0.23
          },
          "kind": "diagram",
          "text": "Cobbled enterprise solutions: Data Acquisition, Analytics Acquisition, Messaging Acquisition, Service Acquisition, Marketing Automation Acquisition, Reporting Acquisition",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": "other",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.56+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7b09d9ca-0689-4060-b2df-eb2051f08b3a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.36,
            "w": 0.14,
            "x": 0.43,
            "y": 0.29
          },
          "kind": "image",
          "text": "HubSpot logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.56+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "07e7a88c-66ed-483a-9106-11cc761e12c2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.38,
            "x": 0.6,
            "y": 0.77
          },
          "kind": "paragraph",
          "text": "Cobbled enterprise solutions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.56+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4ba6aaad-41d7-48d9-9f95-a3f269b5924a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.38,
            "x": 0.03,
            "y": 0.77
          },
          "kind": "paragraph",
          "text": "Disconnected point solutions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.56+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b30548cd-5960-4bbe-8f6b-e0564442e3f1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.07,
            "x": 0.89,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "HubSpot 6",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.56+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "20db948c-4795-4778-9a4b-ab261dc770c7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.79,
            "x": 0.03,
            "y": 0.06
          },
          "kind": "title",
          "text": "HubSpot is well positioned to solve this problem",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.56+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4d808671-88c4-419d-80f9-3b60fe45244a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 7,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "Problem",
          "beatId": "18d927d0-ee6b-4afd-86f2-f47d04700971",
          "matchId": "5497d92d-323e-405a-adb6-0cc4dd4e0ffd",
          "beatType": {
            "name": "Problem",
            "slug": "sequoia-pitch-problem",
            "status": "active",
            "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents the problem of the underserved SMB market and the crisis of disconnection faced by customers.",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        },
        {
          "to": 9,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Solution",
          "beatId": "feb64803-f678-4b4a-8e14-c60fcd806446",
          "matchId": "5497d92d-323e-405a-adb6-0cc4dd4e0ffd",
          "beatType": {
            "name": "Solution",
            "slug": "sequoia-pitch-solution",
            "status": "active",
            "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents HubSpot's solution and how it helps customers make connections and achieve growth.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 7,
          "from": 5,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "bf3952fa-2cb9-44c8-b991-23a92a7817fb",
          "evidence": "The deck presents the crisis of disconnection faced by customers, implying the cost of inaction.",
          "position": 0,
          "objective": "What if we don't solve the problem of the underserved SMB market?",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-17 03:31:00.412409+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 9,
          "from": 6,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "542ac49f-d246-4c5c-b519-c1d249ab64bf",
          "evidence": "The deck presents the HubSpot journey and how it helps customers achieve growth, using the golden circle framework.",
          "position": 1,
          "objective": "Why should we care about HubSpot's solution?",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:31:00.457258+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 7,
      "type": "tension",
      "function": "diagnose_problem",
      "rawType": "problem_statement",
      "block": null,
      "metadata": {
        "slideType": "problem_statement",
        "slideTypeCanon": {
          "name": "Problem statement",
          "slug": "problem_statement",
          "status": "active",
          "canonId": "019de52d-0879-768d-bba8-8da8a5a121d4",
          "version": 1,
          "description": null
        },
        "function": "diagnose_problem",
        "functionCanon": {
          "name": "Diagnose problem",
          "slug": "diagnose_problem",
          "status": "active",
          "canonId": "019de52d-176d-761f-b608-cf52262d2ab2",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 53,
        "componentCount": 6,
        "textChars": 282,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:24.561+00",
          "seconds": 3.77,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/7",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-7",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.06,
            "w": 0.05,
            "x": 0.36,
            "y": 0.31
          },
          "kind": "image",
          "text": null,
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.561+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5a16f8a5-6818-49f9-8efa-20ab2a1ee009",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.05,
            "x": 0.55,
            "y": 0.31
          },
          "kind": "image",
          "text": null,
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.561+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "982a2f7b-e92d-4ca6-b809-93f09eb22865",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.39,
            "w": 0.4,
            "x": 0.57,
            "y": 0.44
          },
          "kind": "list",
          "text": "Disconnected point solutions are not the solution\nPeople need more than software to thrive and crave community\nOld GTM strategies will NOT work in this new world",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.561+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "93977910-2198-4dd9-8989-d36a7895c6a1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.39,
            "w": 0.33,
            "x": 0.05,
            "y": 0.44
          },
          "kind": "list",
          "text": "Disconnected systems\nDisconnected people\nDisconnected customers",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.561+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c13f7ec6-59d9-491d-9d40-36a7aea5269a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.01,
            "x": 0.96,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "7",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.561+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2f30a621-2196-408f-bae9-efad48e4a30f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.11,
            "w": 0.45,
            "x": 0.05,
            "y": 0.1
          },
          "kind": "title",
          "text": "Our customers are challenged by a crisis of disconnection",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.561+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e5656140-0b67-4fc4-aab9-afbc6ba853f9",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 7,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "Problem",
          "beatId": "18d927d0-ee6b-4afd-86f2-f47d04700971",
          "matchId": "5497d92d-323e-405a-adb6-0cc4dd4e0ffd",
          "beatType": {
            "name": "Problem",
            "slug": "sequoia-pitch-problem",
            "status": "active",
            "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents the problem of the underserved SMB market and the crisis of disconnection faced by customers.",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        },
        {
          "to": 9,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Solution",
          "beatId": "feb64803-f678-4b4a-8e14-c60fcd806446",
          "matchId": "5497d92d-323e-405a-adb6-0cc4dd4e0ffd",
          "beatType": {
            "name": "Solution",
            "slug": "sequoia-pitch-solution",
            "status": "active",
            "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents HubSpot's solution and how it helps customers make connections and achieve growth.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 7,
          "from": 5,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "bf3952fa-2cb9-44c8-b991-23a92a7817fb",
          "evidence": "The deck presents the crisis of disconnection faced by customers, implying the cost of inaction.",
          "position": 0,
          "objective": "What if we don't solve the problem of the underserved SMB market?",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-17 03:31:00.412409+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 9,
          "from": 6,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "542ac49f-d246-4c5c-b519-c1d249ab64bf",
          "evidence": "The deck presents the HubSpot journey and how it helps customers achieve growth, using the golden circle framework.",
          "position": 1,
          "objective": "Why should we care about HubSpot's solution?",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:31:00.457258+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 8,
      "type": "evidence",
      "function": "frame_situation",
      "rawType": "before_after",
      "block": null,
      "metadata": {
        "slideType": "before_after",
        "slideTypeCanon": {
          "name": "Before / after",
          "slug": "before_after",
          "status": "active",
          "canonId": "019de52d-11fd-771e-bb45-e27f849bc560",
          "version": 1,
          "description": null
        },
        "function": "frame_situation",
        "functionCanon": {
          "name": "Frame situation",
          "slug": "frame_situation",
          "status": "active",
          "canonId": "019de52d-17bc-718f-8752-05ef2b72d7b3",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 19,
        "componentCount": 3,
        "textChars": 194,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:24.641+00",
          "seconds": 3.753,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/8",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-8",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.63,
            "w": 0.889,
            "x": 0.055,
            "y": 0.24
          },
          "kind": "diagram",
          "text": "Single App, To Connected Platform, Connected Applications, Connected Platform, Connected Community",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.641+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "308a982d-8e31-4f7c-b3b1-213724cda7fb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.08,
            "x": 0.87,
            "y": 0.94
          },
          "kind": "image",
          "text": "HubSpot 8",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.641+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5ce2e3a3-f359-43c7-a68f-06bb39f9e665",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.09,
            "w": 0.889,
            "x": 0.055,
            "y": 0.09
          },
          "kind": "title",
          "text": "To Help our Customers Make Connections, We've Transformed From A Single App To Platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:24.641+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "70aae2f5-6997-4658-8c43-fa2511e42665",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Before-After-Bridge",
            "slug": "before-after-bridge",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-8604-7188-883f-42370288ad05",
            "version": 1,
            "bodyDocId": null,
            "description": "Narrative structure: Paint the before, show the after, explain the bridge",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "c33a0004-cf9d-45f5-a97a-85f7394be5e9",
          "evidence": "We've transformed from a single app to a connected platform",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-17 01:51:51.234733+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Solution",
          "beatId": "feb64803-f678-4b4a-8e14-c60fcd806446",
          "matchId": "5497d92d-323e-405a-adb6-0cc4dd4e0ffd",
          "beatType": {
            "name": "Solution",
            "slug": "sequoia-pitch-solution",
            "status": "active",
            "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents HubSpot's solution and how it helps customers make connections and achieve growth.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 9,
          "from": 6,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "542ac49f-d246-4c5c-b519-c1d249ab64bf",
          "evidence": "The deck presents the HubSpot journey and how it helps customers achieve growth, using the golden circle framework.",
          "position": 1,
          "objective": "Why should we care about HubSpot's solution?",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:31:00.457258+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 9,
      "type": "evidence",
      "function": "illustrate_case",
      "rawType": "customer_journey",
      "block": null,
      "metadata": {
        "slideType": "customer_journey",
        "slideTypeCanon": {
          "name": "Customer journey",
          "slug": "customer_journey",
          "status": "active",
          "canonId": "019de52d-0966-70ce-afe3-bc7c98ffc8c9",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 56,
        "componentCount": 6,
        "textChars": 324,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:25.84+00",
          "seconds": 4.098,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/9",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-9",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.205,
            "w": 0.88,
            "x": 0.058,
            "y": 0.297
          },
          "kind": "diagram",
          "text": "Newer to digital, Early to digital, Digitally Mature",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Timeline",
              "slug": "timeline",
              "status": "active",
              "canonId": "019de52d-03c5-73fc-84aa-4180cbf0f5cf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "timeline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:25.84+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9820530d-0b63-4ded-9e42-c2b0142b7feb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.24,
            "w": 0.21,
            "x": 0.058,
            "y": 0.464
          },
          "kind": "list",
          "text": "Newer to digital\nVIEZMANN\nIndustrials\nMarketing Hub",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:25.84+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "289b3a44-9936-4bc8-a70a-deae72eb9758",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.24,
            "w": 0.24,
            "x": 0.692,
            "y": 0.464
          },
          "kind": "list",
          "text": "Digitally Mature\nWyreStorm\nElectronics Manufacturing\nMarketing, Sales, Service Hubs",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:25.84+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3c74ea22-c4da-48bb-9b89-8664ce93dc57",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.24,
            "w": 0.24,
            "x": 0.375,
            "y": 0.464
          },
          "kind": "list",
          "text": "Early to digital\n:: PayPlug\nSoftware\nMarketing, Sales, CMS Hubs",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:25.84+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4bbf21e7-01e9-4370-9e16-e806e300c420",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.07,
            "x": 0.88,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "HubSpot 9",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:25.84+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "538da6b5-3186-4518-9b84-6f41c2131abf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.102,
            "w": 0.55,
            "x": 0.058,
            "y": 0.089
          },
          "kind": "title",
          "text": "We help customers scale across all stages of their digital journey",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:25.84+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ba7242b9-fdbd-4547-913a-5cfff081f0b2",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Customer journey map",
            "slug": "customer-journey-map",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-1b26-7499-98c8-1091acc836be",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "1e6da5a5-3119-4f7c-96e0-d48970960821",
          "evidence": "We help customers scale across all stages of their digital journey",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-17 01:51:51.314892+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Solution",
          "beatId": "feb64803-f678-4b4a-8e14-c60fcd806446",
          "matchId": "5497d92d-323e-405a-adb6-0cc4dd4e0ffd",
          "beatType": {
            "name": "Solution",
            "slug": "sequoia-pitch-solution",
            "status": "active",
            "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents HubSpot's solution and how it helps customers make connections and achieve growth.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 9,
          "from": 6,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "542ac49f-d246-4c5c-b519-c1d249ab64bf",
          "evidence": "The deck presents the HubSpot journey and how it helps customers achieve growth, using the golden circle framework.",
          "position": 1,
          "objective": "Why should we care about HubSpot's solution?",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:31:00.457258+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 10,
      "type": "resolution",
      "function": "size_opportunity",
      "rawType": "market_sizing",
      "block": null,
      "metadata": {
        "slideType": "market_sizing",
        "slideTypeCanon": {
          "name": "Market sizing",
          "slug": "market_sizing",
          "status": "active",
          "canonId": "019de52d-08c8-756c-8664-733b73a7ee7b",
          "version": 1,
          "description": null
        },
        "function": "size_opportunity",
        "functionCanon": {
          "name": "Size opportunity",
          "slug": "size_opportunity",
          "status": "active",
          "canonId": "019de52d-147b-7568-8828-a74a27697618",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 36,
        "componentCount": 3,
        "textChars": 376,
        "nDataPoints": 5,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:26.334+00",
          "seconds": 4.527,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/10",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-10",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.62,
            "w": 0.905,
            "x": 0.05,
            "y": 0.21
          },
          "kind": "chart",
          "text": "10% CAGR, $45B in 2022 to $72B in 2027, segmented by employee count (1-99, 100-999, 1000-2000)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked area chart",
              "slug": "area-stacked",
              "status": "active",
              "canonId": "019de52c-ffb1-75fa-a614-76782f418cf1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "area-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:26.334+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c78cf683-faf5-4b43-8221-3a4308351acc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.046,
            "w": 0.79,
            "x": 0.019,
            "y": 0.92
          },
          "kind": "source-note",
          "text": "1 Includes Total Addressable Market for software in HubSpot's core product groups including Marketing Hub, Sales Hub, Service Hub, Operations Hub and CMS Hub. Does not include Commerce and Payments TAM. Source: IDC and HubSpot estimates as of 9/7/2022.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:26.334+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "72c12e5b-213d-4dc9-be04-4b544e325da8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.049,
            "w": 0.49,
            "x": 0.056,
            "y": 0.101
          },
          "kind": "title",
          "text": "Our TAM is large and expanding",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:26.334+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0e0ccc0e-d430-46df-9a8f-4796aa942246",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 11,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Market Size",
          "beatId": "ac49a0a0-6f25-41d6-bcb2-604a3f6d750d",
          "matchId": "5497d92d-323e-405a-adb6-0cc4dd4e0ffd",
          "beatType": {
            "name": "Market Size",
            "slug": "sequoia-pitch-market-size",
            "status": "active",
            "canonId": "019dd9b8-20e6-729c-bc28-05442906d032",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents the large and expanding TAM for HubSpot.",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 11,
      "type": "appendix",
      "function": "frame_situation",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "frame_situation",
        "functionCanon": {
          "name": "Frame situation",
          "slug": "frame_situation",
          "status": "active",
          "canonId": "019de52d-17bc-718f-8752-05ef2b72d7b3",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 12,
        "componentCount": 3,
        "textChars": 74,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:25.505+00",
          "seconds": 3.37,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/11",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-11",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.45,
            "w": 0.72,
            "x": 0.14,
            "y": 0.29
          },
          "kind": "diagram",
          "text": "Product led, Partner led, Direct led",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:25.505+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f38a51d2-6e44-4927-aebd-01972dc6dd16",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.018,
            "w": 0.07,
            "x": 0.89,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "HubSpot 11",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:25.505+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cdbf982e-e274-48c4-9434-07a72a090d72",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.59,
            "x": 0.056,
            "y": 0.102
          },
          "kind": "title",
          "text": "Wide Breadth of Distribution",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:25.505+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "78b07e47-cf84-4a43-9749-93fa028b3272",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 11,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Market Size",
          "beatId": "ac49a0a0-6f25-41d6-bcb2-604a3f6d750d",
          "matchId": "5497d92d-323e-405a-adb6-0cc4dd4e0ffd",
          "beatType": {
            "name": "Market Size",
            "slug": "sequoia-pitch-market-size",
            "status": "active",
            "canonId": "019dd9b8-20e6-729c-bc28-05442906d032",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents the large and expanding TAM for HubSpot.",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 12,
      "type": "setup",
      "function": "establish_context",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "establish_context",
        "functionCanon": {
          "name": "Establish context",
          "slug": "establish_context",
          "status": "active",
          "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 54,
        "componentCount": 6,
        "textChars": 210,
        "nDataPoints": 4,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:31.005+00",
          "seconds": 8.018,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/12",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-12",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.31,
            "w": 0.89,
            "x": 0.056,
            "y": 0.233
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Icon grid",
              "slug": "icon-grid",
              "status": "active",
              "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "icon-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:31.005+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4fb359c4-4f89-43b9-9cc4-5d2969b06e1c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.128,
            "w": 0.199,
            "x": 0.55,
            "y": 0.57
          },
          "kind": "list",
          "text": "100 Best Companies to Work For® by Great Places to Work",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:31.005+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1c17c244-c6d5-4975-aa23-85eb255a11c4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.102,
            "w": 0.199,
            "x": 0.287,
            "y": 0.57
          },
          "kind": "list",
          "text": "#1 Best CEOs for Women by Comparably",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:31.005+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "453e0aca-8ed6-4a45-8b8b-338dd1c20127",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.128,
            "w": 0.199,
            "x": 0.781,
            "y": 0.57
          },
          "kind": "list",
          "text": "Best Workplaces for Millennials™ by Great Places to Work",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:31.005+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "746d77d9-5420-47c4-8923-7345e294ccaf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.102,
            "w": 0.209,
            "x": 0.056,
            "y": 0.57
          },
          "kind": "list",
          "text": "#2 Best Place to Work in 2022 by Glassdoor",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:31.005+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bf3f7e54-70cc-4eaf-ac8c-b7887d25bd8d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.429,
            "x": 0.056,
            "y": 0.083
          },
          "kind": "title",
          "text": "Award Winning Culture",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:31.005+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9154b1d1-e832-4fd6-aa76-5ed4165a0b9b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 13,
      "type": "evidence",
      "function": "illustrate_case",
      "rawType": "customer_journey",
      "block": null,
      "metadata": {
        "slideType": "customer_journey",
        "slideTypeCanon": {
          "name": "Customer journey",
          "slug": "customer_journey",
          "status": "active",
          "canonId": "019de52d-0966-70ce-afe3-bc7c98ffc8c9",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 41,
        "componentCount": 3,
        "textChars": 481,
        "nDataPoints": 8,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:26.984+00",
          "seconds": 3.798,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/13",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-13",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.7,
            "w": 0.94,
            "x": 0.03,
            "y": 0.19
          },
          "kind": "chart",
          "text": "Revenue growth from 2006 to 2023 with key milestones: HubSpot Founded ('06), Marketing Hub Launch, Performable Acquisition ('11), $50m ('12), CRM Launch, Sales Hub Launch ('14), $100m, $250m ('16), Service Hub Launch ('17), $500m ('18), PieSync Acquisition ('20), CMS Hub Launch, 100K Customers ('21), $1b ARR, Operations Hub Launch, Payments Launch ('22), $2b ARR ('23).",
          "attrs": {
            "x_axis_label": "Year",
            "y_axis_label": "Revenue"
          },
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:26.984+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c897be7b-1f76-4bad-915b-f220ba2527ed",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.34,
            "x": 0.03,
            "y": 0.93
          },
          "kind": "source-note",
          "text": "1 Sales Hub originally launched and branded as \"Sidekick\".\n2 ARR: Annual Recurring Revenue.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:26.984+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "554354c0-31e8-43cb-a274-4acf931c4e99",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.41,
            "x": 0.06,
            "y": 0.1
          },
          "kind": "title",
          "text": "The HubSpot Journey",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:26.984+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "168efbac-e5f7-4eb6-a7b1-8045810d7287",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 14,
      "type": "setup",
      "function": "propose_solution",
      "rawType": "propose_solution",
      "block": null,
      "metadata": {
        "slideType": "propose_solution",
        "slideTypeCanon": {
          "name": "Propose solution (contrarian)",
          "slug": "propose_solution",
          "status": "active",
          "canonId": "019de52d-1274-703c-81c6-5550f451697b",
          "version": 1,
          "description": null
        },
        "function": "propose_solution",
        "functionCanon": {
          "name": "Propose solution (contrarian)",
          "slug": "propose_solution",
          "status": "active",
          "canonId": "019de52d-185b-74e9-bdfd-ea8cf318563f",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 15,
        "componentCount": 3,
        "textChars": 126,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:33.1+00",
          "seconds": 8.15,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/14",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-14",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.61,
            "w": 1,
            "x": 0,
            "y": 0.29
          },
          "kind": "diagram",
          "text": "Large, expanding TAM\nPace of innovation + Breadth of distribution\nStrong culture & team",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:33.1+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3a577da7-b782-4481-af3b-bd86a131d377",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.09,
            "x": 0.87,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "HubSpot14",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:33.1+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "728d2e33-34b8-4f36-bd39-93d8547f1bc7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.14,
            "w": 0.42,
            "x": 0.055,
            "y": 0.106
          },
          "kind": "title",
          "text": "Winning combination\nfor growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:33.1+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cd722037-4ee6-46c9-a095-67d7e7087e4b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 15,
      "type": "setup",
      "function": "transition",
      "rawType": "section_divider",
      "block": null,
      "metadata": {
        "slideType": "section_divider",
        "slideTypeCanon": {
          "name": "Section divider",
          "slug": "section_divider",
          "status": "active",
          "canonId": "019de52d-066a-7402-9554-6ae504999041",
          "version": 1,
          "description": null
        },
        "function": "transition",
        "functionCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-1365-7149-92aa-66df859e75fd",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 3,
        "componentCount": 2,
        "textChars": 26,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:27.202+00",
          "seconds": 2.246,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/15",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-15",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.42,
            "w": 0.33,
            "x": 0.59,
            "y": 0.29
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:27.202+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3b472fb9-cbd2-4ca3-9349-e341521642d5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.16,
            "w": 0.44,
            "x": 0.056,
            "y": 0.447
          },
          "kind": "title",
          "text": "Financial Overview\nQ2 2023",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:27.202+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2aca8bce-9934-4eaf-b5fd-739470edf227",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Section divider",
            "slug": "section-divider",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7",
            "version": 1,
            "bodyDocId": null,
            "description": "A transitional slide marking the start of a new section.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "a34503e6-295a-45e2-8b28-28d4f89e0ef4",
          "evidence": "type: section_divider",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-17 04:00:08.372416+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 15,
          "name": "Financials",
          "beatId": "25d5ee33-90fc-48b3-a5d8-9cf79bcacc49",
          "matchId": "5497d92d-323e-405a-adb6-0cc4dd4e0ffd",
          "beatType": {
            "name": "Financials",
            "slug": "sequoia-pitch-financials",
            "status": "active",
            "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents financial overviews, revenue growth, and profitability metrics.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 16,
      "type": "setup",
      "function": "quantify_opportunity",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "quantify_opportunity",
        "functionCanon": {
          "name": "Quantify opportunity",
          "slug": "quantify_opportunity",
          "status": "active",
          "canonId": "019de52d-17e4-726f-aa15-83350acef1dd",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 61,
        "componentCount": 5,
        "textChars": 495,
        "nDataPoints": 4,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:29.081+00",
          "seconds": 3.963,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/16",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-16",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.55,
            "w": 0.52,
            "x": 0.04,
            "y": 0.26
          },
          "kind": "chart",
          "text": "Quarterly Revenue ($m) Q1'17 $82 Q2'23 $529",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:29.081+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eec8b42a-73a7-4e93-8834-fe994369ac52",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.25,
            "x": 0.71,
            "y": 0.46
          },
          "kind": "metric",
          "text": "Q2'23 revenue $529m",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:29.081+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "73418233-af3a-4b67-bce7-79b5c641f82e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.09,
            "w": 0.25,
            "x": 0.71,
            "y": 0.56
          },
          "kind": "metric",
          "text": "revenue growth yoy 26%1",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:29.081+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e1f7fb5d-6c97-4912-9b25-de7525092838",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.82,
            "x": 0.02,
            "y": 0.93
          },
          "kind": "source-note",
          "text": "1 Excludes impact of foreign currency. Q2'23 revenue growth was 25% as reported and 26% in constant currency. Constant Currency is presented by converting current and comparative prior period operating results for entities reporting in currencies other than U.S. Dollars into U.S. Dollars at constant exchange rates rather than actual exchange rates in effect during the respective period.",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:29.081+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "767e1fa6-502d-4e9f-b86a-3c63cf31caf9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.39,
            "x": 0.05,
            "y": 0.09
          },
          "kind": "title",
          "text": "Strong Revenue Growth",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:29.081+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1c07d257-0a6e-4190-8dc7-97a6be2b03f6",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 15,
          "name": "Financials",
          "beatId": "25d5ee33-90fc-48b3-a5d8-9cf79bcacc49",
          "matchId": "5497d92d-323e-405a-adb6-0cc4dd4e0ffd",
          "beatType": {
            "name": "Financials",
            "slug": "sequoia-pitch-financials",
            "status": "active",
            "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents financial overviews, revenue growth, and profitability metrics.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 17,
      "type": "setup",
      "function": "quantify_opportunity",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "quantify_opportunity",
        "functionCanon": {
          "name": "Quantify opportunity",
          "slug": "quantify_opportunity",
          "status": "active",
          "canonId": "019de52d-17e4-726f-aa15-83350acef1dd",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 57,
        "componentCount": 5,
        "textChars": 433,
        "nDataPoints": 2,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:29.363+00",
          "seconds": 4.242,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/17",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-17",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.52,
            "w": 0.5,
            "x": 0.07,
            "y": 0.27
          },
          "kind": "chart",
          "text": "Quarterly Non-GAAP Operating Profit 1 ($m) Q1'17 $1 Q2'23 $74",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:29.363+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cdc27407-4411-4cca-bb94-58c67f70c70f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.14,
            "w": 0.29,
            "x": 0.66,
            "y": 0.38
          },
          "kind": "metric",
          "text": "Q2'23 operating profit¹ $74m",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:29.363+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b6d83e3b-1d95-4c0e-8ac7-83a314d1c12d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.14,
            "w": 0.29,
            "x": 0.66,
            "y": 0.54
          },
          "kind": "metric",
          "text": "operating profit¹ margin 14.0%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:29.363+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e76ba8d1-7c60-403c-81c2-125d2e3537c4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.85,
            "x": 0.02,
            "y": 0.94
          },
          "kind": "source-note",
          "text": "1 Non-GAAP operating profit excludes expenses associated with stock based compensation, amortization of acquired intangible assets, acquisition related expenses and restructuring charges. Please refer to the end of this presentation for a reconciliation of GAAP to non-GAAP figures.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:29.363+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e05426a4-bb45-4cb3-a982-36b715dc2c3d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.48,
            "x": 0.05,
            "y": 0.1
          },
          "kind": "title",
          "text": "Growing Profitability with Scale",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:29.363+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "982feb42-38fd-47be-94aa-a1b9cce2c3f8",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 15,
          "name": "Financials",
          "beatId": "25d5ee33-90fc-48b3-a5d8-9cf79bcacc49",
          "matchId": "5497d92d-323e-405a-adb6-0cc4dd4e0ffd",
          "beatType": {
            "name": "Financials",
            "slug": "sequoia-pitch-financials",
            "status": "active",
            "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents financial overviews, revenue growth, and profitability metrics.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 18,
      "type": "setup",
      "function": "summarize",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 57,
        "componentCount": 4,
        "textChars": 658,
        "nDataPoints": 10,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:29.82+00",
          "seconds": 4.408,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/18",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-18",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.56,
            "w": 0.45,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "chart",
          "text": "Annual Revenue ($m) 36% CAGR 1 $376 2017 $1,731 2022",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:29.82+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6b577a8b-c818-40e1-be58-bc78b7356024",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.69,
            "w": 0.44,
            "x": 0.51,
            "y": 0.2
          },
          "kind": "chart",
          "text": "Annual Non-GAAP Operating Profit 2 ($m) 12% $9 2017 $169 0% 2022 Operating Profit Margin (%, as reported) 2 Operating Profit Margin (%, constant currency) 3",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:29.82+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ca961cee-4b15-4e1a-93bd-7827cfc7376a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.86,
            "x": 0.03,
            "y": 0.93
          },
          "kind": "source-note",
          "text": "1 CAGR: compound annual growth rate. Based on as-reported revenue from 2017 to 2022. 2 See definition and reconciliation of non-GAAP operating income in appendix. 3 Excludes the impact of foreign currency fluctuations and is presented by converting current and comparative prior period operating results for entities reporting in currencies other than U.S. Dollars into U.S. Dollars at constant exchange rates.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:29.82+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5408e93c-fab6-4afb-b541-bd80d27a1ead",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.69,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Strong Track Record of Profitable Growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:29.82+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7b9aef1e-7033-40f6-bf7d-1b4774d4070b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 15,
          "name": "Financials",
          "beatId": "25d5ee33-90fc-48b3-a5d8-9cf79bcacc49",
          "matchId": "5497d92d-323e-405a-adb6-0cc4dd4e0ffd",
          "beatType": {
            "name": "Financials",
            "slug": "sequoia-pitch-financials",
            "status": "active",
            "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents financial overviews, revenue growth, and profitability metrics.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 19,
      "type": "setup",
      "function": "quantify_opportunity",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "quantify_opportunity",
        "functionCanon": {
          "name": "Quantify opportunity",
          "slug": "quantify_opportunity",
          "status": "active",
          "canonId": "019de52d-17e4-726f-aa15-83350acef1dd",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 78,
        "componentCount": 6,
        "textChars": 682,
        "nDataPoints": 29,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:30.132+00",
          "seconds": 4.49,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/19",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-19",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.56,
            "w": 0.59,
            "x": 0.04,
            "y": 0.21
          },
          "kind": "chart",
          "text": "Trailing Twelve Month Free Cash Flow 1 ($m) from Q1'17 to Q2'23, with values from $0 to $251m.",
          "attrs": {
            "chart_type": "bar",
            "x_axis_label": "Quarter",
            "y_axis_label": "Free Cash Flow ($m)"
          },
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:30.132+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2e3ab6e1-e0f6-471a-98e0-30c3be99d5ba",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.56,
            "w": 0.59,
            "x": 0.04,
            "y": 0.21
          },
          "kind": "chart",
          "text": "Free Cash Flow Margin 1 (Trailing Twelve Month, %) from Q1'17 to Q2'23, with values from 0% to 16%.",
          "attrs": {
            "chart_type": "line",
            "x_axis_label": "Quarter",
            "y_axis_label": "Free Cash Flow Margin (%)"
          },
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:30.132+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "606e681e-e2b1-41a9-9b0a-8c9109a691cc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.49,
            "x": 0.13,
            "y": 0.79
          },
          "kind": "legend",
          "text": "Free Cash Flow Margin 1 (Trailing Twelve Month, %) Free Cash Flow 1 (Trailing Twelve Month, $m)",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:30.132+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "90c92a6e-c1f0-4037-be86-8ec7c9fa0b6a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.27,
            "x": 0.67,
            "y": 0.38
          },
          "kind": "list",
          "text": "Q2'23: free cash flow¹ $60m, cash position $1.7b",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Comparison list",
              "slug": "comparison",
              "status": "active",
              "canonId": "019de52c-fce7-733e-99d3-030a104727bf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "comparison",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:30.132+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7f4e199d-9ea8-4d70-93d3-b144110cdd61",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.79,
            "x": 0.05,
            "y": 0.94
          },
          "kind": "source-note",
          "text": "1 Free cash flow is a non-GAAP metric and is defined as cash and cash equivalents provided by (used in) operating activities less purchases of property and equipment and capitalization of software development costs. Please refer to the end of this presentation for a reconciliation of GAAP to non-GAAP figures.",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:30.132+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e9e334be-fe74-482f-a54c-3a98ee279586",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.59,
            "x": 0.05,
            "y": 0.09
          },
          "kind": "title",
          "text": "Increasing Free Cash Flow Generation",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:30.132+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "80349dd5-cfad-4ff4-99c3-a6090decbb52",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Waterfall chart",
            "slug": "waterfall-chart",
            "status": "active",
            "bestFor": null,
            "canonId": "e2799da3-725f-44a9-a093-570f1f388e64",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "e13d9e05-c463-4217-b146-f286c38b9442",
          "evidence": "chart/bar-vertical: Trailing Twelve Month Free Cash Flow 1 ($m) from Q1'17 to Q2'23, with values from $0 to $251m.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-17 04:00:59.003412+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 19,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 15,
          "name": "Financials",
          "beatId": "25d5ee33-90fc-48b3-a5d8-9cf79bcacc49",
          "matchId": "5497d92d-323e-405a-adb6-0cc4dd4e0ffd",
          "beatType": {
            "name": "Financials",
            "slug": "sequoia-pitch-financials",
            "status": "active",
            "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents financial overviews, revenue growth, and profitability metrics.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 20,
      "type": "setup",
      "function": "summarize",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 53,
        "componentCount": 3,
        "textChars": 978,
        "nDataPoints": 30,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:30.655+00",
          "seconds": 4.829,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/20",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-20",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.059,
            "w": 0.86,
            "x": 0.018,
            "y": 0.92
          },
          "kind": "source-note",
          "text": "1 These estimates reflect our current operating plan as of 8/2/2023 and are subject to change as future events and opportunities arise. All percentages are non-GAAP and exclude expenses associated with stock based compensation, amortization of acquired intangible assets and acquisition related expenses. Please refer to the end of this presentation for a reconciliation of GAAP to non-GAAP figures.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:30.655+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c410c897-fcd8-4c07-8162-c0e511e7331c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.66,
            "w": 0.87,
            "x": 0.055,
            "y": 0.19
          },
          "kind": "table",
          "text": "Gross Margin: 82% (2020), 81% (2021), 83% (2022), 84% (Q1 2023), 85% (Q2 2023), 81% - 83% (Long Term Target)\nR&D % of revenue: 19% (2020), 18% (2021), 19% (2022), 19% (Q1 2023), 20% (Q2 2023), 18% - 20% (Long Term Target)\nS&M % of revenue: 45% (2020), 45% (2021), 45% (2022), 44% (Q1 2023), 43% (Q2 2023), 30% - 35% (Long Term Target)\nG&A % of revenue: 10% (2020), 9% (2021), 9% (2022), 8% (Q1 2023), 8% (Q2 2023), 8% - 9% (Long Term Target)\nOperating Margin: 8% (2020), 9% (2021), 10% (2022), 13% (Q1 2023), 14% (Q2 2023), 20% - 25% (Long Term Target)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:30.655+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bc9a3412-aaac-413c-896e-96a3507ba0bd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.048,
            "w": 0.419,
            "x": 0.055,
            "y": 0.101
          },
          "kind": "title",
          "text": "Long Term Financial Targets",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:30.655+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0fc447d0-9614-48a0-b18c-827358318464",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Table data",
            "slug": "table-data",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d",
            "version": 1,
            "bodyDocId": null,
            "description": "Tabular layouts of structured data.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "4a861347-3ae8-45f5-b058-fca6f14d8b95",
          "evidence": "table/data: Gross Margin: 82% (2020), 81% (2021), 83% (2022), 84% (Q1 2023), 85% (Q2 2023), 81% - 83% (Long Term Target)",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-17 04:00:59.083894+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 20,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 15,
          "name": "Financials",
          "beatId": "25d5ee33-90fc-48b3-a5d8-9cf79bcacc49",
          "matchId": "5497d92d-323e-405a-adb6-0cc4dd4e0ffd",
          "beatType": {
            "name": "Financials",
            "slug": "sequoia-pitch-financials",
            "status": "active",
            "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents financial overviews, revenue growth, and profitability metrics.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 21,
      "type": "setup",
      "function": "transition",
      "rawType": "section_divider",
      "block": null,
      "metadata": {
        "slideType": "section_divider",
        "slideTypeCanon": {
          "name": "Section divider",
          "slug": "section_divider",
          "status": "active",
          "canonId": "019de52d-066a-7402-9554-6ae504999041",
          "version": 1,
          "description": null
        },
        "function": "transition",
        "functionCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-1365-7149-92aa-66df859e75fd",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 5,
        "componentCount": 2,
        "textChars": 44,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:28.258+00",
          "seconds": 2.32,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/21",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-21",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.03,
            "w": 0.07,
            "x": 0.9,
            "y": 0.94
          },
          "kind": "image",
          "text": "HubSpot logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:28.258+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6829e94b-cc05-47a7-8371-2be6ff91afd8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.23,
            "w": 0.56,
            "x": 0.22,
            "y": 0.38
          },
          "kind": "title",
          "text": "GAAP to Non-GAAP Reconciliations",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:28.258+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c025d5b8-8fcf-4a11-a4be-aec5f55b1ca7",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 22,
      "type": "analysis",
      "title": "This is a standard financial disclosure table showing adjustments for stock-based compensation, amortization, and other non-recurring items.",
      "function": "analyze_data",
      "rawType": "appendix_data",
      "block": null,
      "metadata": {
        "slideType": "appendix_data",
        "slideTypeCanon": {
          "name": "Appendix data",
          "slug": "appendix_data",
          "status": "active",
          "canonId": "019de52d-078a-745b-9ee4-c15f2f539acd",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 31,
        "componentCount": 3,
        "textChars": 215,
        "nDataPoints": 250,
        "notes": "This is a standard financial disclosure table showing adjustments for stock-based compensation, amortization, and other non-recurring items.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 09:27:14.737+00",
          "seconds": 3.301,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/22",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-22",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.03,
            "w": 0.08,
            "x": 0.9,
            "y": 0.95
          },
          "kind": "image",
          "text": "HubSpot",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:27:14.737+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "741fe8ca-f2fc-4f52-8a8b-c76a7b2dfedd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.8,
            "w": 0.9,
            "x": 0.05,
            "y": 0.15
          },
          "kind": "table",
          "text": "Detailed reconciliation table showing Cost of Revenue, Gross Margin, Operating Expenses, and Loss from Operations with adjustments for stock-based compensation and other items.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:27:14.737+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "050f5ad7-0c93-40ce-9808-1230297bb167",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.4,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "GAAP to Non-GAAP Reconciliations",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:27:14.737+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "175d729e-0403-49c5-a7e0-e50f0283862d",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 23,
      "type": "setup",
      "function": "decompose_segments",
      "rawType": "revenue_buildup",
      "block": null,
      "metadata": {
        "slideType": "revenue_buildup",
        "slideTypeCanon": {
          "name": "Revenue buildup",
          "slug": "revenue_buildup",
          "status": "active",
          "canonId": "019de52d-0acd-70b8-a81d-62d89840409b",
          "version": 1,
          "description": null
        },
        "function": "decompose_segments",
        "functionCanon": {
          "name": "Decompose segments",
          "slug": "decompose_segments",
          "status": "active",
          "canonId": "019de52d-14f1-74f8-be75-beb0be1135ec",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 43,
        "componentCount": 4,
        "textChars": 253,
        "nDataPoints": 288,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:30.851+00",
          "seconds": 4.113,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/23",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-23",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.02,
            "w": 0.08,
            "x": 0.88,
            "y": 0.95
          },
          "kind": "image",
          "text": "HubSpot",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:30.851+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "55e13c41-9376-4b81-9c3d-fabce7ee58d7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.37,
            "w": 0.69,
            "x": 0.23,
            "y": 0.13
          },
          "kind": "table",
          "text": "Three Months Ended March 31, 2017 - June 30, 2018 Gross Margin and Loss from Operations reconciliation.",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:30.851+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "89b3e15d-cae4-40b8-bda1-65f1f65be5ff",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.37,
            "w": 0.66,
            "x": 0.26,
            "y": 0.5
          },
          "kind": "table",
          "text": "Three Months Ended September 30, 2018 - December 31, 2019 Gross Margin and Loss from Operations reconciliation.",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:30.851+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a18c84a7-0b3d-42d5-ae4a-6901702b96cf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.53,
            "x": 0.02,
            "y": 0.03
          },
          "kind": "title",
          "text": "GAAP to Non-GAAP Reconciliations",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:30.851+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "aaf93be1-03db-4a4d-a228-fd1ff80d19a4",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 24,
      "type": "setup",
      "function": "show_valuation_bridge",
      "rawType": "valuation_table",
      "block": null,
      "metadata": {
        "slideType": "valuation_table",
        "slideTypeCanon": {
          "name": "Valuation table",
          "slug": "valuation_table",
          "status": "active",
          "canonId": "019de52d-12c3-77cd-8474-6cd39cf844cb",
          "version": 1,
          "description": null
        },
        "function": "show_valuation_bridge",
        "functionCanon": {
          "name": "Show valuation bridge",
          "slug": "show_valuation_bridge",
          "status": "active",
          "canonId": "019de52d-1883-716e-9dec-4981e70b840a",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 40,
        "componentCount": 2,
        "textChars": 483,
        "nDataPoints": 108,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:30.656+00",
          "seconds": 3.348,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/24",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-24",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.86,
            "w": 0.94,
            "x": 0.03,
            "y": 0.09
          },
          "kind": "table",
          "text": "Gross Margin\nGross margin\nStock-based compensation\nAmortization of acquired intangible assets\nGain on termination of operating leases\nLoss on disposal of fixed assets\nNon-GAAP gross margin\nLoss from Operations\nLoss from operations\nStock-based compensation\nAmortization of acquired intangible assets\nAcquisition/disposition related income (expenses)\nGain on termination of operating leases\nLoss on disposal of fixed assets\nNon-GAAP loss from operations",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:30.656+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "14c404f4-1ee5-498f-a969-edca64a7d83a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.66,
            "x": 0.03,
            "y": 0.03
          },
          "kind": "title",
          "text": "GAAP to Non-GAAP Reconciliations",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:30.656+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cee5fc5b-0b81-41be-8068-33455e2b1120",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 25,
      "type": "appendix",
      "function": "analyze_data",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 35,
        "componentCount": 3,
        "textChars": 287,
        "nDataPoints": 200,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 07:56:30.851+00",
          "seconds": 3.478,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-c75c-70f9-873f-9f72a4423718/25",
        "deck": "/decks/019de516-c75c-70f9-873f-9f72a4423718",
        "deckAnchor": "/decks/019de516-c75c-70f9-873f-9f72a4423718#slide-25",
        "deckJson": "/decks/019de516-c75c-70f9-873f-9f72a4423718.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.01,
            "w": 0.2,
            "x": 0.02,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "* All amounts are trailing twelve months",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:30.851+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "839cf2b8-73fe-4810-8a72-51838fcefab5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.8,
            "w": 0.93,
            "x": 0.04,
            "y": 0.12
          },
          "kind": "table",
          "text": "Table showing GAAP net cash, purchases of property & equipment, capitalization of software development costs, repayment of convertible notes, and free cash flow across multiple quarters from March 2017 to June 2023.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:30.851+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e0051460-8db8-4418-b237-ca1e2d6a5e28",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.56,
            "x": 0.04,
            "y": 0.04
          },
          "kind": "title",
          "text": "GAAP to Non-GAAP Reconciliations",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 07:56:30.851+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0267fc39-aa7c-48c1-a4e3-993625f8189b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 5,
      "to": 7,
      "label": "Problem",
      "description": "The deck presents the problem of the underserved SMB market and the crisis of disconnection faced by customers."
    },
    {
      "from": 6,
      "to": 9,
      "label": "Solution",
      "description": "The deck presents HubSpot's solution and how it helps customers make connections and achieve growth."
    },
    {
      "from": 10,
      "to": 11,
      "label": "Market Size",
      "description": "The deck presents the large and expanding TAM for HubSpot."
    },
    {
      "from": 15,
      "to": 20,
      "label": "Financials",
      "description": "The deck presents financial overviews, revenue growth, and profitability metrics."
    }
  ],
  "loops": [
    {
      "from": 5,
      "to": 7,
      "label": "Cost Of Inaction",
      "description": "What if we don't solve the problem of the underserved SMB market?"
    },
    {
      "from": 6,
      "to": 9,
      "label": "Golden Circle",
      "description": "Why should we care about HubSpot's solution?"
    }
  ]
}