{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019de516-2fa0-7714-bab1-819313af183e",
  "slug": "67aa2256a827bb66974bcbcb35bfe234",
  "title": "Marten Transport | Results Presentation Deck | 18 slides",
  "subtitle": "Marten Transport · 2023-07",
  "author": "Marten Transport",
  "date": "2023-07-01 00:00:00",
  "pageCount": 18,
  "kind": "conference-presentation",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "document": {
    "id": "019de516-2fa0-7714-bab1-819313af183e",
    "slug": "67aa2256a827bb66974bcbcb35bfe234",
    "title": "Marten Transport | Results Presentation Deck | 18 slides",
    "rawTitle": "Marten Transport | Results Presentation Deck | 18 slides",
    "authorId": "marten-transport",
    "authorName": "Marten Transport",
    "authorDisplay": "Marten Transport",
    "kind": {
      "slug": "conference-presentation",
      "label": "Conference presentation"
    },
    "sourceType": {
      "slug": "investor_relations",
      "label": "Investor relations"
    },
    "fileName": "2023-07__marten-transport__results__67aa2256.pdf",
    "sourceUrl": "https://www.slidebook.io/company/marten-transport/presentation/67aa2256a827bb66974bcbcb35bfe234/",
    "sourceDate": "2023-06-30 00:00:00",
    "presentationDate": "2023-07-01 00:00:00",
    "ingestedAt": "2026-05-01 19:48:49.78475+00",
    "status": "ready",
    "pageCount": 18,
    "orientation": "landscape",
    "aspectRatio": 1.3333334,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "corpus": "slidebook",
      "industry": "trucking",
      "local_root": "/Users/miguelsuredasuau/Desktop/lalalalla/_scrape/slidebook/decks/2023-07__marten-transport__results__67aa2256",
      "image_width": 1920,
      "image_format": "jpg",
      "deck_type_raw": "Results Presentation Deck",
      "deck_type_slug": null,
      "source_url_pattern": "https://www.slidebook.io/company/{company_slug}/presentation/{deck_id}/"
    }
  },
  "coverage": {
    "pageCount": 18,
    "pagesIndexed": 18,
    "pagesWithImages": 18,
    "pagesWithMetadata": 18,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 137,
    "chartCount": 20,
    "metricSlides": 0,
    "toolMatches": 6,
    "documentToolMatches": 0,
    "frameworkMatches": 0,
    "arcMatches": 1,
    "beatMatches": 3,
    "loopMatches": 1,
    "patternMatches": 0,
    "storymakersMatch": false,
    "scoreAvailable": false,
    "reviewAvailable": false,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": false,
    "pitchdeckProfileAvailable": false
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "Monroe's Motivated Sequence",
          "slug": "monroes-sequence",
          "status": "active",
          "bestFor": "Persuasive speeches, call-to-action decks",
          "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "matchId": "922f1618-8ebd-4c20-ab11-f4c446bf8f8a",
        "evidence": "The deck follows a sequence of attention (p3-4), need (p6), satisfaction (p7-17)",
        "isPrimary": true,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 23:09:00.711957+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "beats": [
      {
        "to": 4,
        "arc": {
          "name": "Monroe's Motivated Sequence",
          "slug": "monroes-sequence",
          "status": "active",
          "bestFor": "Persuasive speeches, call-to-action decks",
          "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 3,
        "name": "Attention",
        "beatId": "4086a3d3-ecd2-43b2-bbd4-0809a5c2a51d",
        "matchId": "922f1618-8ebd-4c20-ab11-f4c446bf8f8a",
        "beatType": {
          "name": "Attention",
          "slug": "monroes-sequence-attention",
          "status": "active",
          "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938",
          "version": 1,
          "description": null
        },
        "evidence": "Slides 3-4 provide an overview of operating revenue and net income",
        "position": 0,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Hook",
          "slug": "hook",
          "status": "active",
          "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
          "version": 1,
          "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 6,
        "arc": {
          "name": "Monroe's Motivated Sequence",
          "slug": "monroes-sequence",
          "status": "active",
          "bestFor": "Persuasive speeches, call-to-action decks",
          "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 6,
        "name": "Need",
        "beatId": "5e76d13e-d9c5-49f6-97c0-002d76d2c218",
        "matchId": "922f1618-8ebd-4c20-ab11-f4c446bf8f8a",
        "beatType": {
          "name": "Need",
          "slug": "monroes-sequence-need",
          "status": "active",
          "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
          "version": 1,
          "description": null
        },
        "evidence": "Slide 6 highlights the importance of cost management in the current freight market",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Complication",
          "slug": "complication",
          "status": "active",
          "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
          "version": 1,
          "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 17,
        "arc": {
          "name": "Monroe's Motivated Sequence",
          "slug": "monroes-sequence",
          "status": "active",
          "bestFor": "Persuasive speeches, call-to-action decks",
          "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 7,
        "name": "Satisfaction",
        "beatId": "c41f128d-dc80-4477-9a51-4eeb829b049d",
        "matchId": "922f1618-8ebd-4c20-ab11-f4c446bf8f8a",
        "beatType": {
          "name": "Satisfaction",
          "slug": "monroes-sequence-satisfaction",
          "status": "active",
          "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
          "version": 1,
          "description": null
        },
        "evidence": "Slides 7-17 provide an overview of Marten's growth and improved operating results",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Turn",
          "slug": "turn",
          "status": "active",
          "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
          "version": 1,
          "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      }
    ],
    "loops": [
      {
        "to": 17,
        "from": 3,
        "loop": {
          "name": "01_logic_chain",
          "slug": "01-logic-chain",
          "status": "active",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
          "familyLabel": null,
          "categoryName": "Logical Reasoning",
          "categorySlug": "logical-reasoning"
        },
        "matchId": "9e14b220-0114-4ddd-8863-a5d67e5d5f29",
        "evidence": "The deck presents a series of KPI overviews that build a logical argument for the company's success",
        "position": 0,
        "objective": "To demonstrate the logic behind Marten's growth and improved operating results",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:09:00.923615+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Waterfall chart",
          "slug": "waterfall-chart",
          "status": "active",
          "bestFor": null,
          "canonId": "e2799da3-725f-44a9-a093-570f1f388e64",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "eaffd842-e9fd-47f7-81dd-973b16d0b88f",
        "evidence": "chart/bar-vertical: Dry Operations Operating Revenue (excluding fuel surcharges) In millions",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-17 01:48:02.743387+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Waterfall chart",
          "slug": "waterfall-chart",
          "status": "active",
          "bestFor": null,
          "canonId": "e2799da3-725f-44a9-a093-570f1f388e64",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "8b8636be-1054-414c-949c-6c14e4eefc31",
        "evidence": "chart/bar-vertical: In millions $240 $220 $200 $180 $160 $140 $120 $100 $80 $60 $40 $20 $0 2019 2020 2021 2022 2023 Estimate $141.7 $106.3 $123.7 $134.9 $205",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-17 01:48:02.87889+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chartjunk Elimination",
          "slug": "chartjunk-elimination",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1",
          "version": 1,
          "bodyDocId": null,
          "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "a38095a0-cd91-4158-a1dd-474c2747571f",
        "evidence": "chart/bar-vertical: In millions $1,100 $1,000 $900 $800 $700 $600 $500 $400 $300 $200 $100 $0 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Q1 '22 Q1 '23 Q2 '22 Q2 '23",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 01:48:03.016362+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chartjunk Elimination",
          "slug": "chartjunk-elimination",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1",
          "version": 1,
          "bodyDocId": null,
          "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "e67d38d9-31d8-40ab-bebf-fde455ec02e6",
        "evidence": "chart/bar-vertical: In millions $150 $140 $130 $120 $110 $100 $90 $80 $70 $60 $50 $40 $30 $20 $10 $0 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Q1 '22 Q1 '23 Q2 '22 Q2 '23",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 01:48:03.10508+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chartjunk Elimination",
          "slug": "chartjunk-elimination",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1",
          "version": 1,
          "bodyDocId": null,
          "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "e97d06d3-22c0-4e95-a12a-261520a634e9",
        "evidence": "chart/bar-vertical: 94% 93.5% 93% 92.0% 92% 91.2% 91.1% 90.7% 90.6% 91.0% 91% 90.2% 89.7% 89.7% 89.7% 90% 88.6% 88.7% 89% 88.2% 88% 87.0% 87% 86.4% 86% 85.4% 85% 84.8% 84% 83% 82% 81% 80% 2009 2010 2011 2012 2013 2014 20",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 01:48:03.192624+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chartjunk Elimination",
          "slug": "chartjunk-elimination",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1",
          "version": 1,
          "bodyDocId": null,
          "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "3e8ab70d-15a5-4651-bf86-06209a77820b",
        "evidence": "chart/bar-vertical: 2009: $0.20, 2010: $0.24, 2011: $0.30, 2012: $0.36, 2013: $0.39, 2014: $0.38, 2015: $0.46, 2016: $0.45, 2017: $0.44, 2018: $0.66, 2019: $0.74, 2020: $0.84, 2021: $1.04, 2022: $1.36, Q1 '22: $0.32, Q1 ",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 01:48:03.282347+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      }
    ],
    "frameworks": [],
    "patterns": []
  },
  "storymakers": null,
  "score": null,
  "review": null,
  "activistThesis": null,
  "pitchdeck": {
    "metadata": null,
    "profile": null
  },
  "slides": [
    {
      "page": 1,
      "type": "appendix",
      "function": "filler",
      "imagePath": "https://imgproxy.kitesheet.com/06Jb0oC0d8C57gXCawWeYLAybd3Ny1LPXLFSPCkpQ6U/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82N2FhMjI1NmE4MjdiYjY2OTc0YmNiY2IzNWJmZTIzNC9wMDAxLmpwZw",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "filler",
        "functionCanon": {
          "name": "Filler",
          "slug": "filler",
          "status": "active",
          "canonId": "019de52d-1568-702b-ad12-428490978783",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 4,
        "componentCount": 2,
        "textChars": 41,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 08:23:16.117+00",
          "seconds": 3.851,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-2fa0-7714-bab1-819313af183e/1",
        "deck": "/decks/019de516-2fa0-7714-bab1-819313af183e",
        "deckAnchor": "/decks/019de516-2fa0-7714-bab1-819313af183e#slide-1",
        "deckJson": "/decks/019de516-2fa0-7714-bab1-819313af183e.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.82,
            "w": 0.82,
            "x": 0.09,
            "y": 0.09
          },
          "kind": "image",
          "text": "Marten Transport truck and trailer",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:16.117+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "83408de3-f453-4cb9-ad3d-d95a2551f3e7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.13,
            "x": 0.83,
            "y": 0.04
          },
          "kind": "source-note",
          "text": "Q2 2023",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:16.117+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fd1003bf-1f13-4d6d-ba2a-2a0a53cf26e5",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "thumbSrc": "https://imgproxy.kitesheet.com/3epinVhAWg-4ELJkdYYYcN6Pw1oIgwZUbxL1Px5Ewwc/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82N2FhMjI1NmE4MjdiYjY2OTc0YmNiY2IzNWJmZTIzNC9wMDAxLmpwZw",
      "imagePathAlt": "https://imgproxy.kitesheet.com/pm47fGPKjfAaPWdx3f6a_BCvCQAm-JvYOyg6khwE4v4/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82N2FhMjI1NmE4MjdiYjY2OTc0YmNiY2IzNWJmZTIzNC9wMDAxLnBuZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/0thV-NNaO6xiDF4GwLoZYTTN61gYFjuxoSnvC1XxhIA/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82N2FhMjI1NmE4MjdiYjY2OTc0YmNiY2IzNWJmZTIzNC9wMDAxLnBuZw"
    },
    {
      "page": 2,
      "type": "setup",
      "function": "front_matter",
      "rawType": "disclaimer",
      "block": null,
      "metadata": {
        "slideType": "disclaimer",
        "slideTypeCanon": {
          "name": "Disclaimer",
          "slug": "disclaimer",
          "status": "active",
          "canonId": "019de52d-0801-727b-b98a-5ed095aeee78",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 50,
        "componentCount": 4,
        "textChars": 690,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 08:23:19.115+00",
          "seconds": 4.709,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-2fa0-7714-bab1-819313af183e/2",
        "deck": "/decks/019de516-2fa0-7714-bab1-819313af183e",
        "deckAnchor": "/decks/019de516-2fa0-7714-bab1-819313af183e#slide-2",
        "deckJson": "/decks/019de516-2fa0-7714-bab1-819313af183e.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.266,
            "w": 0.738,
            "x": 0.139,
            "y": 0.24
          },
          "kind": "disclaimer",
          "text": "This presentation and discussion will contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as \"expects,” “anticipates,” “intends,” “estimates,” or similar expressions are intended to identify these forward-looking statements. These statements are based on Marten's current plans and expectations and involve risks and uncertainties that could cause future activities and results of operations to be materially different from those set forth in the forward-looking statements. For further information, please refer to Marten's reports and filings with the Securities and Exchange Commission.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:19.115+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2cae862e-7d0a-452d-a033-e19ebe0b58a9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.085,
            "w": 0.108,
            "x": 0.02,
            "y": 0.05
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:19.115+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e309dad3-1a08-4a16-9764-bb70d6d3fd57",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.079,
            "w": 0.15,
            "x": 0.822,
            "y": 0.06
          },
          "kind": "image",
          "text": "MARTEN TRANSPORT LTD.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:19.115+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f12fb89f-3806-4503-819a-82578a2f354f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.025,
            "w": 0.16,
            "x": 0.429,
            "y": 0.101
          },
          "kind": "title",
          "text": "Disclosure",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:19.115+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2f8cd6c4-b252-4ecb-a11d-ed0ef6936aea",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 3,
      "type": "setup",
      "function": "summarize",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 84,
        "componentCount": 7,
        "textChars": 815,
        "nDataPoints": 16,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 08:23:22.558+00",
          "seconds": 7.101,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-2fa0-7714-bab1-819313af183e/3",
        "deck": "/decks/019de516-2fa0-7714-bab1-819313af183e",
        "deckAnchor": "/decks/019de516-2fa0-7714-bab1-819313af183e#slide-3",
        "deckJson": "/decks/019de516-2fa0-7714-bab1-819313af183e.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.306,
            "w": 0.46,
            "x": 0.51,
            "y": 0.63
          },
          "kind": "chart",
          "text": "Q1 Net Income In millions $13.7 Q1 '20 $18.0 Q1 '21 $27.5 Q1 '22 $22.5 Q1 '23",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.558+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "06026b0d-92f4-4db1-b053-d271a1ffa531",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.306,
            "w": 0.46,
            "x": 0.049,
            "y": 0.317
          },
          "kind": "chart",
          "text": "Q2 Operating Revenue In millions $212.4 Q2 '20 $232.4 Q2 '21 $329.6 Q2 '22 $285.7 Q2 '23",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.558+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b9c316d4-1052-462d-803f-32872e562fa7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.306,
            "w": 0.46,
            "x": 0.049,
            "y": 0.63
          },
          "kind": "chart",
          "text": "Q1 Operating Revenue In millions $218.6 Q1 '20 $223.0 Q1 '21 $287.3 Q1 '22 $298.0 Q1 '23",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.558+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c39e1b81-2ea1-447d-a422-b57541b6a41a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.306,
            "w": 0.46,
            "x": 0.51,
            "y": 0.317
          },
          "kind": "chart",
          "text": "Q2 Net Income In millions $18.1 Q2 '20 $21.4 Q2 '21 $31.7 Q2 '22 $21.9 Q2 '23",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.558+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c7a07e22-70f2-4fe6-9b3e-c5ce9b2d67c4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.089,
            "w": 0.166,
            "x": 0.801,
            "y": 0.06
          },
          "kind": "image",
          "text": "MARTEN TRANSPORT LTD.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.558+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5aa3bf79-ddea-44cd-a089-52b17b82dc77",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.09,
            "w": 0.95,
            "x": 0.04,
            "y": 0.195
          },
          "kind": "paragraph",
          "text": "While the soft freight market demand, excess capacity and inflationary costs continue to put considerable pressure on industry pricing, volumes and margins, we recorded our second-highest second quarter operating revenue and net income in our history – and are investing in and positioning our premium service solutions to capitalize on profitable organic growth opportunities as the market necessarily recovers",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.558+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "17041e32-f91f-4bd5-839f-03ff6817e0f8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.056,
            "w": 0.637,
            "x": 0.155,
            "y": 0.06
          },
          "kind": "title",
          "text": "Q1 and Q2 Operating Revenue and Net Income Since 2020",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.558+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cdd241ba-9a3f-422c-827b-afa5e2c55bd5",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "Attention",
          "beatId": "4086a3d3-ecd2-43b2-bbd4-0809a5c2a51d",
          "matchId": "922f1618-8ebd-4c20-ab11-f4c446bf8f8a",
          "beatType": {
            "name": "Attention",
            "slug": "monroes-sequence-attention",
            "status": "active",
            "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938",
            "version": 1,
            "description": null
          },
          "evidence": "Slides 3-4 provide an overview of operating revenue and net income",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 17,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "9e14b220-0114-4ddd-8863-a5d67e5d5f29",
          "evidence": "The deck presents a series of KPI overviews that build a logical argument for the company's success",
          "position": 0,
          "objective": "To demonstrate the logic behind Marten's growth and improved operating results",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:09:00.923615+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 4,
      "type": "setup",
      "function": "summarize",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 72,
        "componentCount": 5,
        "textChars": 955,
        "nDataPoints": 24,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 08:23:22.252+00",
          "seconds": 6.599,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-2fa0-7714-bab1-819313af183e/4",
        "deck": "/decks/019de516-2fa0-7714-bab1-819313af183e",
        "deckAnchor": "/decks/019de516-2fa0-7714-bab1-819313af183e#slide-4",
        "deckJson": "/decks/019de516-2fa0-7714-bab1-819313af183e.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.077,
            "w": 0.1,
            "x": 0.03,
            "y": 0.06
          },
          "kind": "image",
          "text": null,
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.252+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eb5f6a29-928f-4472-8d2a-41f8d8bbf192",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.077,
            "w": 0.1,
            "x": 0.84,
            "y": 0.06
          },
          "kind": "image",
          "text": "MARTEN TRANSPORT LTD.",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.252+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8f5dac5d-952c-46bb-827e-b3e4f69f2e96",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.919,
            "x": 0.041,
            "y": 0.225
          },
          "kind": "paragraph",
          "text": "In each of the five years from 2018 through 2022, we set the then-current record for our highest annual operating revenue and operating income. We also achieved in each of 2020 through 2022 our then-best operating ratio, net of fuel s/c, for any year since we became a public company in 1986.",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.252+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fad82d2c-8b43-4c96-bee4-6fe07d8c6e81",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.036,
            "w": 0.649,
            "x": 0.154,
            "y": 0.1
          },
          "kind": "subtitle",
          "text": "Each year since 2018 has had a very different market environment-with 2023 considerably softer",
          "attrs": {},
          "canon": {
            "kind": null,
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.252+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "25e1a2a7-0e11-464d-9759-605593e7acd3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.43,
            "w": 0.89,
            "x": 0.055,
            "y": 0.36
          },
          "kind": "table",
          "text": "Operating Results Comparison-Percentage Change vs. Same Period of Prior Year\nThree Months Ended June 30, 2023 vs. 2022\nThree Months Ended March 31, 2023 vs. 2022\nYear Ended December 31, 2022 vs. 2021\nYear Ended December 31, 2021 vs. 2020\nYear Ended December 31, 2020 vs. 2019\nYear Ended December 31, 2019 vs. 2018\nOperating revenue (13.3)% 3.7% 29.8% 11.4% 3.7% 7.1%\nOperating revenue, net of fuel surcharges (7.6)% 3.9% 23.1% 8.3% 6.8% 8.6%\nOperating income (31.1)% (19.1)% 28.3% 19.8% 21.9% 8.7%\nNet income (30.9)% (18.3)% 29.2% 22.9% 13.8% 11.0%",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.252+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "686d443b-871d-4dde-83f3-97767101d504",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "Attention",
          "beatId": "4086a3d3-ecd2-43b2-bbd4-0809a5c2a51d",
          "matchId": "922f1618-8ebd-4c20-ab11-f4c446bf8f8a",
          "beatType": {
            "name": "Attention",
            "slug": "monroes-sequence-attention",
            "status": "active",
            "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938",
            "version": 1,
            "description": null
          },
          "evidence": "Slides 3-4 provide an overview of operating revenue and net income",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 17,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "9e14b220-0114-4ddd-8863-a5d67e5d5f29",
          "evidence": "The deck presents a series of KPI overviews that build a logical argument for the company's success",
          "position": 0,
          "objective": "To demonstrate the logic behind Marten's growth and improved operating results",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:09:00.923615+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 5,
      "type": "setup",
      "function": "frame_situation",
      "rawType": "geographic_map",
      "block": null,
      "metadata": {
        "slideType": "geographic_map",
        "slideTypeCanon": {
          "name": "Geographic map",
          "slug": "geographic_map",
          "status": "active",
          "canonId": "019de52d-09de-7153-8845-584c1a9d0c83",
          "version": 1,
          "description": null
        },
        "function": "frame_situation",
        "functionCanon": {
          "name": "Frame situation",
          "slug": "frame_situation",
          "status": "active",
          "canonId": "019de52d-17bc-718f-8752-05ef2b72d7b3",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 86,
        "componentCount": 7,
        "textChars": 1172,
        "nDataPoints": 10,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 08:23:23.431+00",
          "seconds": 7.75,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-2fa0-7714-bab1-819313af183e/5",
        "deck": "/decks/019de516-2fa0-7714-bab1-819313af183e",
        "deckAnchor": "/decks/019de516-2fa0-7714-bab1-819313af183e#slide-5",
        "deckJson": "/decks/019de516-2fa0-7714-bab1-819313af183e.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.06,
            "w": 0.149,
            "x": 0.82,
            "y": 0.07
          },
          "kind": "image",
          "text": "MARTEN TRANSPORT LTD.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:23.431+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6d108889-7fcc-4317-b8bc-81122096cc32",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.52,
            "w": 0.739,
            "x": 0.14,
            "y": 0.443
          },
          "kind": "image",
          "text": "Mondovi, WI Corporate Office\nPortland, OR\nJurupa Valley, CA\nPhoenix, AZ\nOtay Mesa, CA\nMondovi, WI\nKansas City, KS\nDallas, TX\nLaredo, TX\nRio Grande Valley, TX\nCarlisle, PA\nIndianapolis, IN\nMemphis, TN\nRichmond, VA\nAtlanta, GA\nTampa, FL",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Map",
              "slug": "map",
              "status": "active",
              "canonId": "019de52c-fe4d-77bd-b0a4-d72d58b9e5a4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "map",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:23.431+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e499432c-1cd9-40ad-b1e8-0d954138e456",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.08,
            "x": 0.07,
            "y": 0.62
          },
          "kind": "legend",
          "text": "Pre-'09 facilities",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:23.431+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "63fea4aa-fb00-4564-a43e-00dd18925b68",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.08,
            "x": 0.07,
            "y": 0.69
          },
          "kind": "legend",
          "text": "Facilities added since '09",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:23.431+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7f1647e7-d3dd-4403-8865-3bf63de4f189",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.92,
            "x": 0.048,
            "y": 0.275
          },
          "kind": "list",
          "text": "Truckload - regional temp and dry and OTR operating from 15 regional service centers--41% of revenue (62% temp/38% dry)\nDedicated - customized solutions utilizing temp, dry and specialized equipment--37% of revenue (41% power-only/22% dry/37% temp)\nBrokerage - surge flexibility for customers' needs beyond Marten's assets--14% of revenue (77% temp/23% dry)\nIntermodal - refrigerated COFC and TOFC with extended dray from Marten's truck network--8% of revenue (85% temp/15% dry)\nMRTN de Mexico – door-to-door service between Mexico, the U.S. and Canada utilizing Mexican partner carriers within Mexico – our three border facilities are key to our new era of dry van expansion",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:23.431+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a5ee066b-3c97-4217-9c4d-9d0e585b2b9a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.89,
            "x": 0.076,
            "y": 0.207
          },
          "kind": "paragraph",
          "text": "THE FOUNDATION of Marten's growing business platform network designed for the best, most-efficient transportation service solutions for Marten's customers",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:23.431+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "09227d2a-7def-4752-bdb2-40274a75b003",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.666,
            "x": 0.154,
            "y": 0.074
          },
          "kind": "title",
          "text": "Expanding Regional Operating Centers Network",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:23.431+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c3a998bb-2e60-4ef1-915f-c435621edb06",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [
        {
          "to": 17,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "9e14b220-0114-4ddd-8863-a5d67e5d5f29",
          "evidence": "The deck presents a series of KPI overviews that build a logical argument for the company's success",
          "position": 0,
          "objective": "To demonstrate the logic behind Marten's growth and improved operating results",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:09:00.923615+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 6,
      "type": "setup",
      "function": "propose_solution",
      "rawType": "propose_solution",
      "block": null,
      "metadata": {
        "slideType": "propose_solution",
        "slideTypeCanon": {
          "name": "Propose solution (contrarian)",
          "slug": "propose_solution",
          "status": "active",
          "canonId": "019de52d-1274-703c-81c6-5550f451697b",
          "version": 1,
          "description": null
        },
        "function": "propose_solution",
        "functionCanon": {
          "name": "Propose solution (contrarian)",
          "slug": "propose_solution",
          "status": "active",
          "canonId": "019de52d-185b-74e9-bdfd-ea8cf318563f",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 76,
        "componentCount": 26,
        "textChars": 434,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 08:23:29.76+00",
          "seconds": 13.54,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-2fa0-7714-bab1-819313af183e/6",
        "deck": "/decks/019de516-2fa0-7714-bab1-819313af183e",
        "deckAnchor": "/decks/019de516-2fa0-7714-bab1-819313af183e#slide-6",
        "deckJson": "/decks/019de516-2fa0-7714-bab1-819313af183e.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.36,
            "w": 0.401,
            "x": 0.299,
            "y": 0.401
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d485dc6e-c702-432a-ab51-4eb8fdd040f1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.079,
            "w": 0.099,
            "x": 0.02,
            "y": 0.07
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d9bb5adb-4e9f-4f37-b114-0eaea8844db0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.059,
            "w": 0.15,
            "x": 0.82,
            "y": 0.08
          },
          "kind": "image",
          "text": "MARTEN TRANSPORT LTD.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "772ace60-fc35-4f7b-8c73-8eb682f2548c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.819,
            "w": 0.999,
            "x": 0.001,
            "y": 0.18
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Map",
              "slug": "map",
              "status": "active",
              "canonId": "019de52c-fe4d-77bd-b0a4-d72d58b9e5a4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "map",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "648c5f33-d2ce-4b12-92e7-bb4ebc62d975",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.14,
            "w": 0.15,
            "x": 0.65,
            "y": 0.219
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "04da9f51-f466-488d-b6db-817d2c8d4b95",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.14,
            "w": 0.15,
            "x": 0.49,
            "y": 0.219
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "29baf66f-de0b-4d03-bb3d-04634a3f993c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.14,
            "w": 0.15,
            "x": 0.33,
            "y": 0.219
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "32114186-33fa-4cd0-beb9-e2848b596228",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.14,
            "w": 0.15,
            "x": 0.49,
            "y": 0.699
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "39ca7f0e-590c-4bc7-bdee-eab6a54d6862",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.14,
            "w": 0.15,
            "x": 0.009,
            "y": 0.379
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5d626d54-179e-4a3f-b567-90510040110d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.14,
            "w": 0.15,
            "x": 0.81,
            "y": 0.539
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "80703eee-0f31-46f4-b2a9-13618d3b4d64",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.14,
            "w": 0.15,
            "x": 0.65,
            "y": 0.699
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "84bd42ca-c03c-4397-b919-0350eecd5a4b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.14,
            "w": 0.15,
            "x": 0.009,
            "y": 0.539
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "84d496b1-caf5-4693-b66c-8a363332cccc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.14,
            "w": 0.15,
            "x": 0.81,
            "y": 0.699
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "89805014-1612-409d-98c4-1f20d4bc81b9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.14,
            "w": 0.15,
            "x": 0.009,
            "y": 0.219
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8b4a09cf-61c7-4329-bf73-a4e5787cf170",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.14,
            "w": 0.15,
            "x": 0.009,
            "y": 0.699
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8c641f43-c3ab-413e-8634-e72f96061264",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.14,
            "w": 0.15,
            "x": 0.33,
            "y": 0.699
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8eec5655-9ddb-42a4-8806-f4a0f218b4af",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.14,
            "w": 0.15,
            "x": 0.81,
            "y": 0.219
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c18232c7-393a-4124-9958-1a0e58824cf9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.14,
            "w": 0.15,
            "x": 0.81,
            "y": 0.379
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d93b33bf-e366-440a-a6d2-aadc060e5fee",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.14,
            "w": 0.15,
            "x": 0.17,
            "y": 0.699
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e6bbde0c-40ac-4c1f-a2a0-7738cfb8aee1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.14,
            "w": 0.15,
            "x": 0.17,
            "y": 0.219
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fd6bb2e1-6088-40f3-b3f0-2fd9a7495e8b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.13,
            "w": 0.104,
            "x": 0.534,
            "y": 0.62
          },
          "kind": "list",
          "text": "Mondovi\nCarlisle\nRichmond\nAtlanta\nTampa\nKansas City\nIndianapolis",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "204fc12a-cbff-4637-900d-fc1ba3e14d0c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.14,
            "w": 0.34,
            "x": 0.477,
            "y": 0.475
          },
          "kind": "list",
          "text": "Marten's Solar Commitment\nTractor Auxiliary Power Unit and\nRefrigerated Trailer Power Unit Integration\nNationwide Terminal and Office Installations",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "66761f8e-3caf-43ce-bd01-ddfcb852d9f6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.13,
            "w": 0.104,
            "x": 0.68,
            "y": 0.62
          },
          "kind": "list",
          "text": "Memphis\nDallas\nLaredo\nJurupa Valley\nPhoenix\nPortland\nOtay Mesa",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ce4f8a17-635c-4181-981f-5c8cc388d4e3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.015,
            "w": 0.24,
            "x": 0.54,
            "y": 0.763
          },
          "kind": "source-note",
          "text": "In Partnership with All Energy Solar, St. Paul, MN",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "245235d7-5db2-4954-bd87-eaf651df0bd8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.023,
            "w": 0.69,
            "x": 0.119,
            "y": 0.114
          },
          "kind": "title",
          "text": "Today's freight market heightens the importance of cost management",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bffd10d6-a56b-4bb4-872c-08cc6e67403f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.036,
            "w": 0.398,
            "x": 0.301,
            "y": 0.067
          },
          "kind": "title",
          "text": "Marten's Solar Advantage",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.76+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e49d098c-0c12-4572-969a-036fd1c15b2a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 6,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Need",
          "beatId": "5e76d13e-d9c5-49f6-97c0-002d76d2c218",
          "matchId": "922f1618-8ebd-4c20-ab11-f4c446bf8f8a",
          "beatType": {
            "name": "Need",
            "slug": "monroes-sequence-need",
            "status": "active",
            "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
            "version": 1,
            "description": null
          },
          "evidence": "Slide 6 highlights the importance of cost management in the current freight market",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 17,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "9e14b220-0114-4ddd-8863-a5d67e5d5f29",
          "evidence": "The deck presents a series of KPI overviews that build a logical argument for the company's success",
          "position": 0,
          "objective": "To demonstrate the logic behind Marten's growth and improved operating results",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:09:00.923615+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 7,
      "type": "setup",
      "function": "summarize",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 84,
        "componentCount": 8,
        "textChars": 557,
        "nDataPoints": 40,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 08:23:29.717+00",
          "seconds": 13.475,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-2fa0-7714-bab1-819313af183e/7",
        "deck": "/decks/019de516-2fa0-7714-bab1-819313af183e",
        "deckAnchor": "/decks/019de516-2fa0-7714-bab1-819313af183e#slide-7",
        "deckJson": "/decks/019de516-2fa0-7714-bab1-819313af183e.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.42,
            "w": 0.48,
            "x": 0.49,
            "y": 0.32
          },
          "kind": "chart",
          "text": "Dedicated Operating Income In thousands",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Grouped bar chart",
              "slug": "bar-grouped",
              "status": "active",
              "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-grouped",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.717+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6a9bcbd0-23f7-4480-8caa-de2290c41fb1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.42,
            "w": 0.45,
            "x": 0.03,
            "y": 0.32
          },
          "kind": "chart",
          "text": "Dedicated Operating Revenue (excluding fuel surcharges) In millions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.717+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "109eb99e-9379-4daa-8ba8-47df13a339ec",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.09,
            "w": 0.11,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.717+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2952d0a0-08b0-491a-9f1a-e78ccb56ecb1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.16,
            "x": 0.802,
            "y": 0.07
          },
          "kind": "image",
          "text": "MARTEN TRANSPORT LTD.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.717+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "45f6ffe8-443b-41e2-b6e7-c862d9b17c7d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.16,
            "w": 0.41,
            "x": 0.54,
            "y": 0.77
          },
          "kind": "list",
          "text": "Key: % increases are from '14 to '23 for Q1 and Q2 and from '14 to '22 for Q3 and Q4",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Comparison list",
              "slug": "comparison",
              "status": "active",
              "canonId": "019de52c-fce7-733e-99d3-030a104727bf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "comparison",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.717+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "90b8033f-f4df-48cc-94b6-b3487da442c9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.92,
            "x": 0.04,
            "y": 0.19
          },
          "kind": "paragraph",
          "text": "We improved each of our dedicated operating revenue net of fuel s/c, operating income and operating ratio net of fuel s/c in 1H '23 from 1H '22 despite the soft market with our disciplined management of our defensive freight base",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.717+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "10756c1b-b2c3-4f91-b245-8184c1ac210b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.78,
            "x": 0.11,
            "y": 0.96
          },
          "kind": "quote",
          "text": "\"Transformation is a process, not an event.\" – \"Leading Change\" by John P. Kotter",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.717+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bdb1821e-9d72-49a9-8359-3f3eee568020",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.559,
            "x": 0.213,
            "y": 0.07
          },
          "kind": "title",
          "text": "Marten's Consistent Dedicated Growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.717+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "18579f45-79aa-4ed6-bb31-c29044a7f85f",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 17,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Satisfaction",
          "beatId": "c41f128d-dc80-4477-9a51-4eeb829b049d",
          "matchId": "922f1618-8ebd-4c20-ab11-f4c446bf8f8a",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "Slides 7-17 provide an overview of Marten's growth and improved operating results",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 17,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "9e14b220-0114-4ddd-8863-a5d67e5d5f29",
          "evidence": "The deck presents a series of KPI overviews that build a logical argument for the company's success",
          "position": 0,
          "objective": "To demonstrate the logic behind Marten's growth and improved operating results",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:09:00.923615+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 8,
      "type": "analysis",
      "function": "analyze_data",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 81,
        "componentCount": 7,
        "textChars": 591,
        "nDataPoints": 26,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 08:23:23.953+00",
          "seconds": 7.649,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-2fa0-7714-bab1-819313af183e/8",
        "deck": "/decks/019de516-2fa0-7714-bab1-819313af183e",
        "deckAnchor": "/decks/019de516-2fa0-7714-bab1-819313af183e#slide-8",
        "deckJson": "/decks/019de516-2fa0-7714-bab1-819313af183e.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.41,
            "w": 0.46,
            "x": 0.51,
            "y": 0.36
          },
          "kind": "chart",
          "text": "Brokerage Operating Income In thousands",
          "attrs": {
            "x_axis_labels": [
              "Q1",
              "Q2",
              "Q3",
              "Q4"
            ],
            "y_axis_labels": [
              "$0",
              "$1,000",
              "$2,000",
              "$3,000",
              "$4,000",
              "$5,000",
              "$6,000",
              "$7,000"
            ]
          },
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Grouped bar chart",
              "slug": "bar-grouped",
              "status": "active",
              "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-grouped",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:23.953+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2d2e085b-e175-4489-9cf6-f8bdd6b23c5e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.41,
            "w": 0.46,
            "x": 0.048,
            "y": 0.36
          },
          "kind": "chart",
          "text": "Brokerage Operating Revenue In millions",
          "attrs": {
            "x_axis_labels": [
              "2017",
              "2018",
              "2019",
              "2020",
              "2021",
              "2022",
              "Q1 '22",
              "Q1 '23",
              "Q2 '22",
              "Q2 '23"
            ],
            "y_axis_labels": [
              "$0",
              "$20",
              "$40",
              "$60",
              "$80",
              "$100",
              "$120",
              "$140",
              "$160",
              "$180",
              "$200",
              "$220"
            ]
          },
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:23.953+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b1ae79e7-c59c-48cb-b000-328c6f1c11b9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.079,
            "w": 0.149,
            "x": 0.821,
            "y": 0.06
          },
          "kind": "image",
          "text": "MARTEN TRANSPORT LTD.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:23.953+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "340ae4df-2f7a-4708-a748-73c1e9be9957",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.22,
            "x": 0.74,
            "y": 0.83
          },
          "kind": "legend",
          "text": "% increases are from '14 to '23 for Q1 and Q2 and from '14 to '22 for Q3 and Q4",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:23.953+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ef0bacec-6f53-40c3-a0c2-474d0b8926b8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.115,
            "w": 0.208,
            "x": 0.517,
            "y": 0.828
          },
          "kind": "list",
          "text": "2014 2019 2015 2020 2016 2021 2017 2022 2018 2023",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Comparison list",
              "slug": "comparison",
              "status": "active",
              "canonId": "019de52c-fce7-733e-99d3-030a104727bf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "comparison",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:23.953+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ee8b70b7-8262-4e6a-b99d-f7fc28d5d780",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.046,
            "w": 0.94,
            "x": 0.03,
            "y": 0.196
          },
          "kind": "paragraph",
          "text": "-To protect our future brokerage growth, we haven't moved loads from brokerage to our tractors as is common with many carriers",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:23.953+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bb37ab25-d515-4cac-ad2b-3e4bf2a81cf6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.069,
            "w": 0.94,
            "x": 0.03,
            "y": 0.26
          },
          "kind": "paragraph",
          "text": "-We have been increasing our volume of non-dedicated customer brokerage loads to minimize the impact in '23 of a number of our dedicated customers shifting brokerage loads to their tractors due to the soft market – see the following slide",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:23.953+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e1864765-5b8f-4928-a1e4-52ce85f0cf8e",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 17,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Satisfaction",
          "beatId": "c41f128d-dc80-4477-9a51-4eeb829b049d",
          "matchId": "922f1618-8ebd-4c20-ab11-f4c446bf8f8a",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "Slides 7-17 provide an overview of Marten's growth and improved operating results",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 17,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "9e14b220-0114-4ddd-8863-a5d67e5d5f29",
          "evidence": "The deck presents a series of KPI overviews that build a logical argument for the company's success",
          "position": 0,
          "objective": "To demonstrate the logic behind Marten's growth and improved operating results",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:09:00.923615+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 9,
      "type": "analysis",
      "function": "analyze_data",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 59,
        "componentCount": 7,
        "textChars": 123,
        "nDataPoints": 1060,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 08:23:22.378+00",
          "seconds": 5.351,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-2fa0-7714-bab1-819313af183e/9",
        "deck": "/decks/019de516-2fa0-7714-bab1-819313af183e",
        "deckAnchor": "/decks/019de516-2fa0-7714-bab1-819313af183e#slide-9",
        "deckJson": "/decks/019de516-2fa0-7714-bab1-819313af183e.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.37,
            "w": 0.47,
            "x": 0.02,
            "y": 0.6
          },
          "kind": "chart",
          "text": "Total Loads Non Dedicated",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.378+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "54c9e51a-34d6-41f2-b59e-babb369f31db",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.37,
            "w": 0.47,
            "x": 0.508,
            "y": 0.6
          },
          "kind": "chart",
          "text": "Dry Shipper Loads",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.378+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "665dac6d-854b-4c92-89e5-1ec58d1e70b4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.37,
            "w": 0.47,
            "x": 0.02,
            "y": 0.19
          },
          "kind": "chart",
          "text": "Total Load Count",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.378+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "89dc587f-2436-4999-a6dd-828c646526c7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.37,
            "w": 0.47,
            "x": 0.508,
            "y": 0.19
          },
          "kind": "chart",
          "text": "Dedicated Load Count",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.378+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bccf8774-1eb1-4ced-9f4d-6239a291760c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.09,
            "w": 0.28,
            "x": 0.02,
            "y": 0.06
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.378+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3696bacc-7e63-4448-aa33-d9854afb00a9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.17,
            "x": 0.802,
            "y": 0.06
          },
          "kind": "image",
          "text": "MARTEN TRANSPORT LTD.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.378+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3e1ee983-652b-4842-818c-7b34222ed197",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.39,
            "x": 0.336,
            "y": 0.08
          },
          "kind": "title",
          "text": "Shift in Brokerage Loads",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.378+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "adf2dbd4-9526-4892-bd22-436165fe27cb",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 17,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Satisfaction",
          "beatId": "c41f128d-dc80-4477-9a51-4eeb829b049d",
          "matchId": "922f1618-8ebd-4c20-ab11-f4c446bf8f8a",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "Slides 7-17 provide an overview of Marten's growth and improved operating results",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 17,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "9e14b220-0114-4ddd-8863-a5d67e5d5f29",
          "evidence": "The deck presents a series of KPI overviews that build a logical argument for the company's success",
          "position": 0,
          "objective": "To demonstrate the logic behind Marten's growth and improved operating results",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:09:00.923615+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 10,
      "type": "setup",
      "function": "quantify_opportunity",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "quantify_opportunity",
        "functionCanon": {
          "name": "Quantify opportunity",
          "slug": "quantify_opportunity",
          "status": "active",
          "canonId": "019de52d-17e4-726f-aa15-83350acef1dd",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 89,
        "componentCount": 9,
        "textChars": 662,
        "nDataPoints": 40,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 08:23:25.546+00",
          "seconds": 8.293,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-2fa0-7714-bab1-819313af183e/10",
        "deck": "/decks/019de516-2fa0-7714-bab1-819313af183e",
        "deckAnchor": "/decks/019de516-2fa0-7714-bab1-819313af183e#slide-10",
        "deckJson": "/decks/019de516-2fa0-7714-bab1-819313af183e.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.33,
            "w": 0.69,
            "x": 0.27,
            "y": 0.65
          },
          "kind": "chart",
          "text": "Dry Operations Operating Income In thousands",
          "attrs": {
            "x_axis_labels": [
              "Q1",
              "Q2",
              "Q3",
              "Q4"
            ],
            "y_axis_labels": [
              "$0",
              "$500",
              "$1,000",
              "$1,500",
              "$2,000",
              "$2,500"
            ]
          },
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Grouped bar chart",
              "slug": "bar-grouped",
              "status": "active",
              "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-grouped",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.546+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ab94e5a8-6ebd-458c-a3f6-ed7a737b2e8f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.47,
            "x": 0.029,
            "y": 0.295
          },
          "kind": "chart",
          "text": "Dry Operations Tractors",
          "attrs": {
            "x_axis_labels": [
              "12/31/18",
              "12/31/19",
              "12/31/20",
              "12/31/21",
              "12/31/22",
              "6/30/23"
            ],
            "y_axis_labels": [
              "100",
              "150",
              "200",
              "250",
              "300",
              "350",
              "400"
            ]
          },
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.546+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "61b5f135-d280-4b38-b9cd-bd61cd84fed7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.47,
            "x": 0.51,
            "y": 0.295
          },
          "kind": "chart",
          "text": "Dry Operations Operating Revenue (excluding fuel surcharges) In millions",
          "attrs": {
            "x_axis_labels": [
              "2018",
              "2019",
              "2020",
              "2021",
              "2022",
              "Q1 '22",
              "Q1 '23",
              "Q2 '22",
              "Q2 '23"
            ],
            "y_axis_labels": [
              "$0",
              "$10",
              "$20",
              "$30",
              "$40",
              "$50",
              "$60",
              "$70",
              "$80"
            ]
          },
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.546+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "692d6e77-d7f2-4c0c-9056-9eb6de328217",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.106,
            "w": 0.106,
            "x": 0.02,
            "y": 0.05
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.546+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "be2546c2-e795-46a1-9554-9c9fa8ecf848",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.089,
            "w": 0.129,
            "x": 0.84,
            "y": 0.064
          },
          "kind": "image",
          "text": "MARTEN TRANSPORT LTD.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.546+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8ac39cbf-c183-4683-b477-604b0a338caa",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.095,
            "w": 0.929,
            "x": 0.04,
            "y": 0.189
          },
          "kind": "list",
          "text": "-We built our regional service centers with the vision to expand into dry operations – a market 5X > temp\n-Operating out of our Kansas City, Phoenix, Atlanta and Tampa facilities\n-1H '22 expansion of our dry operations into Mexico through our Dallas, Laredo and Otay Mesa facilities with continued growth expected for '23",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.546+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cb8a62ef-e041-46c5-88b5-c7b9c3115498",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.14,
            "x": 0.03,
            "y": 0.71
          },
          "kind": "list",
          "text": "Key:\n2018\n2019\n2020\n2021\n2022\n2023",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Comparison list",
              "slug": "comparison",
              "status": "active",
              "canonId": "019de52c-fce7-733e-99d3-030a104727bf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "comparison",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.546+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3e7b40a6-fbe5-48b7-a809-1df10f2dd9d1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.22,
            "x": 0.03,
            "y": 0.92
          },
          "kind": "source-note",
          "text": "% increases are from '18 to '23 for Q1 and Q2 and from '18 to '22 for Q3 and Q4",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.546+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6e935f35-86c2-4967-b1b1-c22b12da77f6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.69,
            "x": 0.141,
            "y": 0.064
          },
          "kind": "title",
          "text": "Growth in Dry Regional Truckload Operations Since the Pandemic Began",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.546+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b4d0ba39-25eb-453d-87c6-b0f121d8747a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Waterfall chart",
            "slug": "waterfall-chart",
            "status": "active",
            "bestFor": null,
            "canonId": "e2799da3-725f-44a9-a093-570f1f388e64",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "eaffd842-e9fd-47f7-81dd-973b16d0b88f",
          "evidence": "chart/bar-vertical: Dry Operations Operating Revenue (excluding fuel surcharges) In millions",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-17 01:48:02.743387+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 17,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Satisfaction",
          "beatId": "c41f128d-dc80-4477-9a51-4eeb829b049d",
          "matchId": "922f1618-8ebd-4c20-ab11-f4c446bf8f8a",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "Slides 7-17 provide an overview of Marten's growth and improved operating results",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 17,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "9e14b220-0114-4ddd-8863-a5d67e5d5f29",
          "evidence": "The deck presents a series of KPI overviews that build a logical argument for the company's success",
          "position": 0,
          "objective": "To demonstrate the logic behind Marten's growth and improved operating results",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:09:00.923615+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 11,
      "type": "setup",
      "function": "quantify_opportunity",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "quantify_opportunity",
        "functionCanon": {
          "name": "Quantify opportunity",
          "slug": "quantify_opportunity",
          "status": "active",
          "canonId": "019de52d-17e4-726f-aa15-83350acef1dd",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 74,
        "componentCount": 6,
        "textChars": 675,
        "nDataPoints": 5,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 08:23:22.973+00",
          "seconds": 5.613,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-2fa0-7714-bab1-819313af183e/11",
        "deck": "/decks/019de516-2fa0-7714-bab1-819313af183e",
        "deckAnchor": "/decks/019de516-2fa0-7714-bab1-819313af183e#slide-11",
        "deckJson": "/decks/019de516-2fa0-7714-bab1-819313af183e.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.07,
            "w": 0.13,
            "x": 0.84,
            "y": 0.06
          },
          "kind": "image",
          "text": "MARTEN TRANSPORT LTD.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.973+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1772110e-03bc-4d8f-b3d7-dfb17a598eff",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.46,
            "w": 0.47,
            "x": 0.5,
            "y": 0.207
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.973+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4be6320a-f0b3-4a9e-ab10-4ba4ce613c50",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.104,
            "x": 0.02,
            "y": 0.06
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.973+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "62c86d30-4315-4695-9ba4-5a1f44d9a729",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.57,
            "w": 0.45,
            "x": 0.048,
            "y": 0.207
          },
          "kind": "list",
          "text": "-Results-driven performance -- operating revenue excluding fuel surcharges has increased 36% from $60.1 million for '21 to $81.5 million for '22 - and 4% from $40.0 million for Q2YTD '22 to $41.4 million for Q2YTD '23\n-Temperature growth history with more expansive growth in the works\n-Dry expansion with first loads in Feb., '22 and expected continued growth\n-Facility expansion at all three MRTN de Mexico entry ports\n-Moved into new Otay Mesa facility in June, '22\n-Expanding present Laredo facility operations space\n-Purchased land in Rio Grande Valley for building new facility with increased capacity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.973+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e33ad7be-efdc-4278-aa28-c028757018e5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.37,
            "x": 0.55,
            "y": 0.703
          },
          "kind": "paragraph",
          "text": "New Otay Mesa, CA Facility",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.973+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8270a25a-301c-47e6-b778-3c15ff55d974",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.39,
            "x": 0.312,
            "y": 0.066
          },
          "kind": "title",
          "text": "MRTN de Mexico Growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.973+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cb579f21-d257-4c13-a176-d024b2d5ec16",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 17,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Satisfaction",
          "beatId": "c41f128d-dc80-4477-9a51-4eeb829b049d",
          "matchId": "922f1618-8ebd-4c20-ab11-f4c446bf8f8a",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "Slides 7-17 provide an overview of Marten's growth and improved operating results",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 17,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "9e14b220-0114-4ddd-8863-a5d67e5d5f29",
          "evidence": "The deck presents a series of KPI overviews that build a logical argument for the company's success",
          "position": 0,
          "objective": "To demonstrate the logic behind Marten's growth and improved operating results",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:09:00.923615+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 12,
      "type": "setup",
      "function": "quantify_opportunity",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "quantify_opportunity",
        "functionCanon": {
          "name": "Quantify opportunity",
          "slug": "quantify_opportunity",
          "status": "active",
          "canonId": "019de52d-17e4-726f-aa15-83350acef1dd",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 34,
        "componentCount": 4,
        "textChars": 182,
        "nDataPoints": 5,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 08:23:22.708+00",
          "seconds": 5.046,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-2fa0-7714-bab1-819313af183e/12",
        "deck": "/decks/019de516-2fa0-7714-bab1-819313af183e",
        "deckAnchor": "/decks/019de516-2fa0-7714-bab1-819313af183e#slide-12",
        "deckJson": "/decks/019de516-2fa0-7714-bab1-819313af183e.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.94,
            "x": 0.03,
            "y": 0.23
          },
          "kind": "chart",
          "text": "In millions $240 $220 $200 $180 $160 $140 $120 $100 $80 $60 $40 $20 $0 2019 2020 2021 2022 2023 Estimate $141.7 $106.3 $123.7 $134.9 $205",
          "attrs": {
            "data_points": {
              "2019": 141.7,
              "2020": 106.3,
              "2021": 123.7,
              "2022": 134.9,
              "2023 Estimate": 205
            },
            "series_names": [
              "Net Capital Expenditures"
            ],
            "x_axis_label": "Year",
            "y_axis_label": "Net Capital Expenditures (in millions)"
          },
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.708+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8534fd0c-ac06-403a-9275-c18f6f5df03f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.15,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.708+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "085f1be5-e7cb-4ddf-b5dd-af7d1fd7c758",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.15,
            "x": 0.81,
            "y": 0.06
          },
          "kind": "image",
          "text": "MARTEN TRANSPORT LTD.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.708+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "63d9d6b8-b938-49fd-9eea-893296fd8452",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.417,
            "x": 0.333,
            "y": 0.074
          },
          "kind": "title",
          "text": "Net Capital Expenditures",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:22.708+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7886fe68-5c21-4f89-a90c-8abe0203e389",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Waterfall chart",
            "slug": "waterfall-chart",
            "status": "active",
            "bestFor": null,
            "canonId": "e2799da3-725f-44a9-a093-570f1f388e64",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "8b8636be-1054-414c-949c-6c14e4eefc31",
          "evidence": "chart/bar-vertical: In millions $240 $220 $200 $180 $160 $140 $120 $100 $80 $60 $40 $20 $0 2019 2020 2021 2022 2023 Estimate $141.7 $106.3 $123.7 $134.9 $205",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-17 01:48:02.87889+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 17,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Satisfaction",
          "beatId": "c41f128d-dc80-4477-9a51-4eeb829b049d",
          "matchId": "922f1618-8ebd-4c20-ab11-f4c446bf8f8a",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "Slides 7-17 provide an overview of Marten's growth and improved operating results",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 17,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "9e14b220-0114-4ddd-8863-a5d67e5d5f29",
          "evidence": "The deck presents a series of KPI overviews that build a logical argument for the company's success",
          "position": 0,
          "objective": "To demonstrate the logic behind Marten's growth and improved operating results",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:09:00.923615+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 13,
      "type": "setup",
      "function": "establish_context",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "establish_context",
        "functionCanon": {
          "name": "Establish context",
          "slug": "establish_context",
          "status": "active",
          "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 85,
        "componentCount": 10,
        "textChars": 968,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 08:23:25.33+00",
          "seconds": 7.251,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-2fa0-7714-bab1-819313af183e/13",
        "deck": "/decks/019de516-2fa0-7714-bab1-819313af183e",
        "deckAnchor": "/decks/019de516-2fa0-7714-bab1-819313af183e#slide-13",
        "deckJson": "/decks/019de516-2fa0-7714-bab1-819313af183e.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.099,
            "w": 0.109,
            "x": 0.02,
            "y": 0.05
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.33+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1dc8aa39-cb18-485b-89e8-0a5537b6f097",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.146,
            "x": 0.82,
            "y": 0.079
          },
          "kind": "image",
          "text": "MARTEN TRANSPORT LTD.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.33+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "617ebb59-a4c1-4cd7-bc5c-a760ec6e720a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.075,
            "w": 0.876,
            "x": 0.05,
            "y": 0.39
          },
          "kind": "list",
          "text": "Marten's culture: visible costs and operating data to improve and add value daily – we measure and manage as a team and cover each other's backs to provide the best service for our customers – we are disciplined and we care",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.33+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "935764b1-684c-470d-aba8-5040575a1aac",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.876,
            "x": 0.05,
            "y": 0.31
          },
          "kind": "list",
          "text": "Marten people developed and continuously update our proprietary information systems enabling real-time data-driven decisions for improved supply chain productivity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.33+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b3929c3c-746c-4ee5-a80c-918462b1e5f6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.025,
            "w": 0.876,
            "x": 0.05,
            "y": 0.246
          },
          "kind": "list",
          "text": "Marten people initiate and implement our strategic vision and key strategic initiatives",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.33+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dea1c876-2e22-4539-90af-6695a2726b73",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.019,
            "w": 0.69,
            "x": 0.149,
            "y": 0.133
          },
          "kind": "paragraph",
          "text": "COVID-19 Pandemic has required accelerated disciplined data management changes",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.33+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "262f5fca-1d89-43f2-883a-96e2aedadd73",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.876,
            "x": 0.05,
            "y": 0.589
          },
          "kind": "quote",
          "text": "\"Great things in business are never done by one person. They're done by a team of people.\" - Steve Jobs",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.33+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1d05f5fe-0a05-4262-9b62-55ea0ff3a13e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.025,
            "w": 0.64,
            "x": 0.05,
            "y": 0.53
          },
          "kind": "quote",
          "text": "\"If you can't measure it, you can't manage it.\" – Peter Drucker",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.33+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9124317f-8508-4c72-9740-1c4f0d583b20",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.876,
            "x": 0.05,
            "y": 0.67
          },
          "kind": "quote",
          "text": "\"The more they know, the more they'll understand. The more they understand, the more they'll care. Once they care, there's no stopping them.\" – Sam Walton",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.33+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ea3a6530-4887-4cb0-a04f-cc8b3ee52732",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.066,
            "w": 0.601,
            "x": 0.205,
            "y": 0.053
          },
          "kind": "title",
          "text": "Marten People, Model and Culture/Data-Driven Measured/Disciplined Management",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.33+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "de59d644-a929-4be5-9e99-26c97bf8c63b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 17,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Satisfaction",
          "beatId": "c41f128d-dc80-4477-9a51-4eeb829b049d",
          "matchId": "922f1618-8ebd-4c20-ab11-f4c446bf8f8a",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "Slides 7-17 provide an overview of Marten's growth and improved operating results",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 17,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "9e14b220-0114-4ddd-8863-a5d67e5d5f29",
          "evidence": "The deck presents a series of KPI overviews that build a logical argument for the company's success",
          "position": 0,
          "objective": "To demonstrate the logic behind Marten's growth and improved operating results",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:09:00.923615+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 14,
      "type": "setup",
      "function": "summarize",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 67,
        "componentCount": 5,
        "textChars": 576,
        "nDataPoints": 26,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 08:23:25.329+00",
          "seconds": 7.142,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-2fa0-7714-bab1-819313af183e/14",
        "deck": "/decks/019de516-2fa0-7714-bab1-819313af183e",
        "deckAnchor": "/decks/019de516-2fa0-7714-bab1-819313af183e#slide-14",
        "deckJson": "/decks/019de516-2fa0-7714-bab1-819313af183e.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.65,
            "w": 0.94,
            "x": 0.03,
            "y": 0.24
          },
          "kind": "chart",
          "text": "In millions\n$1,100\n$1,000\n$900\n$800\n$700\n$600\n$500\n$400\n$300\n$200\n$100\n$0\n2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022\nQ1 '22 Q1 '23 Q2 '22 Q2 '23",
          "attrs": {
            "data_points": {
              "2009": 450,
              "2010": 440,
              "2011": 500,
              "2012": 520,
              "2013": 540,
              "2014": 550,
              "2015": 590,
              "2016": 610,
              "2017": 620,
              "2018": 720,
              "2019": 750,
              "2020": 820,
              "2021": 880,
              "2022": 1080,
              "Q1 '22": 260,
              "Q1 '23": 270,
              "Q2 '22": 280,
              "Q2 '23": 260
            },
            "series_names": [
              "Operating Revenue"
            ],
            "x_axis_label": "Year / Quarter",
            "y_axis_label": "Operating Revenue"
          },
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.329+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "758508a8-ebfd-4ad1-a55b-9d6bf0f877fc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.105,
            "w": 0.27,
            "x": 0.022,
            "y": 0.05
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.329+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6220ecf7-ebd4-49bc-b4a6-d9c372f8945b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.15,
            "x": 0.82,
            "y": 0.07
          },
          "kind": "image",
          "text": "MARTEN TRANSPORT LTD.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.329+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "55d300b8-d1b1-481b-a31a-eb823404b620",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.69,
            "x": 0.14,
            "y": 0.167
          },
          "kind": "paragraph",
          "text": "2022 was the 12th straight year with our highest operating revenue excluding fuel s/c\nWe expanded our customer diversity by adding 126 shipper codes for 59 new customers while modestly pulling back our fleet size to minimize the impact of this year's market rate pressure",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.329+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3fff0c50-9172-4556-87d8-2eee4c5b7e59",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.85,
            "x": 0.04,
            "y": 0.92
          },
          "kind": "quote",
          "text": "\"The achievements of an organization are the results of the combined effort of each individual.\" – Vince Lombardi",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:25.329+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "75bbd167-42ed-4278-b5d7-eeeac18eaa9d",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Chartjunk Elimination",
            "slug": "chartjunk-elimination",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1",
            "version": 1,
            "bodyDocId": null,
            "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "a38095a0-cd91-4158-a1dd-474c2747571f",
          "evidence": "chart/bar-vertical: In millions $1,100 $1,000 $900 $800 $700 $600 $500 $400 $300 $200 $100 $0 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Q1 '22 Q1 '23 Q2 '22 Q2 '23",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 01:48:03.016362+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 17,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Satisfaction",
          "beatId": "c41f128d-dc80-4477-9a51-4eeb829b049d",
          "matchId": "922f1618-8ebd-4c20-ab11-f4c446bf8f8a",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "Slides 7-17 provide an overview of Marten's growth and improved operating results",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 17,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "9e14b220-0114-4ddd-8863-a5d67e5d5f29",
          "evidence": "The deck presents a series of KPI overviews that build a logical argument for the company's success",
          "position": 0,
          "objective": "To demonstrate the logic behind Marten's growth and improved operating results",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:09:00.923615+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 15,
      "type": "setup",
      "function": "quantify_opportunity",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "quantify_opportunity",
        "functionCanon": {
          "name": "Quantify opportunity",
          "slug": "quantify_opportunity",
          "status": "active",
          "canonId": "019de52d-17e4-726f-aa15-83350acef1dd",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 78,
        "componentCount": 7,
        "textChars": 494,
        "nDataPoints": 29,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 08:23:29.722+00",
          "seconds": 10.162,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-2fa0-7714-bab1-819313af183e/15",
        "deck": "/decks/019de516-2fa0-7714-bab1-819313af183e",
        "deckAnchor": "/decks/019de516-2fa0-7714-bab1-819313af183e#slide-15",
        "deckJson": "/decks/019de516-2fa0-7714-bab1-819313af183e.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.7041666666666667,
            "w": 0.9333333333333333,
            "x": 0.0375,
            "y": 0.18333333333333335
          },
          "kind": "chart",
          "text": "In millions $150 $140 $130 $120 $110 $100 $90 $80 $70 $60 $50 $40 $30 $20 $10 $0 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Q1 '22 Q1 '23 Q2 '22 Q2 '23",
          "attrs": {
            "data_series": [
              {
                "name": "Operating Income",
                "values": [
                  30,
                  35,
                  45,
                  48,
                  55,
                  50,
                  60,
                  57,
                  58,
                  75,
                  85,
                  95,
                  110,
                  140,
                  40,
                  32,
                  42,
                  28
                ]
              },
              {
                "name": "Growth Rate",
                "values": [
                  null,
                  20,
                  22,
                  7,
                  13,
                  -2,
                  20,
                  -5,
                  -2,
                  24,
                  9,
                  22,
                  20,
                  28,
                  null,
                  -19,
                  null,
                  -31
                ]
              }
            ],
            "x_axis_labels": [
              "2009",
              "2010",
              "2011",
              "2012",
              "2013",
              "2014",
              "2015",
              "2016",
              "2017",
              "2018",
              "2019",
              "2020",
              "2021",
              "2022",
              "Q1 '22",
              "Q1 '23",
              "Q2 '22",
              "Q2 '23"
            ],
            "y_axis_labels": [
              "$0",
              "$10",
              "$20",
              "$30",
              "$40",
              "$50",
              "$60",
              "$70",
              "$80",
              "$90",
              "$100",
              "$110",
              "$120",
              "$130",
              "$140",
              "$150"
            ]
          },
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.722+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1410374b-a8ca-4adc-a786-e91a5fe35560",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.0875,
            "w": 0.13333333333333333,
            "x": 0.029166666666666667,
            "y": 0.05
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.722+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "39a0db3c-88b4-4cd3-b14a-5b512f06cb8e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.0625,
            "w": 0.145,
            "x": 0.8208333333333334,
            "y": 0.07083333333333333
          },
          "kind": "image",
          "text": "MARTEN TRANSPORT LTD.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.722+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1660182f-caeb-4721-bb43-ad291d52d040",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.020833333333333332,
            "w": 0.645,
            "x": 0.15833333333333333,
            "y": 0.9458333333333333
          },
          "kind": "quote",
          "text": "\"You can't build a reputation on what you were going to do.\" – Henry Ford",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.722+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "40edbb07-f9c1-4d85-9897-1bb0075a5d83",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.020833333333333332,
            "w": 0.645,
            "x": 0.15833333333333333,
            "y": 0.9125
          },
          "kind": "quote",
          "text": "\"To succeed in this world, you have to change all the time.\" - Sam Walton",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.722+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4bb5f9f6-b92a-4474-a296-aedad8d249a6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.041666666666666664,
            "w": 0.615,
            "x": 0.17083333333333334,
            "y": 0.09166666666666666
          },
          "kind": "title",
          "text": "-In each of the five years from 2018 through 2022 we had the then-best operating income in our history",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.722+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e3530ddf-f78e-4625-ba27-54f95bd23124",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.029166666666666667,
            "w": 0.615,
            "x": 0.17083333333333334,
            "y": 0.06083333333333333
          },
          "kind": "title",
          "text": "Record Improvement in Marten's Operating Income",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:29.722+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "39790227-36c0-41cd-8762-4a01d119d225",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Chartjunk Elimination",
            "slug": "chartjunk-elimination",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1",
            "version": 1,
            "bodyDocId": null,
            "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "e67d38d9-31d8-40ab-bebf-fde455ec02e6",
          "evidence": "chart/bar-vertical: In millions $150 $140 $130 $120 $110 $100 $90 $80 $70 $60 $50 $40 $30 $20 $10 $0 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Q1 '22 Q1 '23 Q2 '22 Q2 '23",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 01:48:03.10508+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 17,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Satisfaction",
          "beatId": "c41f128d-dc80-4477-9a51-4eeb829b049d",
          "matchId": "922f1618-8ebd-4c20-ab11-f4c446bf8f8a",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "Slides 7-17 provide an overview of Marten's growth and improved operating results",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 17,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "9e14b220-0114-4ddd-8863-a5d67e5d5f29",
          "evidence": "The deck presents a series of KPI overviews that build a logical argument for the company's success",
          "position": 0,
          "objective": "To demonstrate the logic behind Marten's growth and improved operating results",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:09:00.923615+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 16,
      "type": "setup",
      "function": "summarize",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 62,
        "componentCount": 5,
        "textChars": 464,
        "nDataPoints": 20,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 08:23:28.671+00",
          "seconds": 5.919,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-2fa0-7714-bab1-819313af183e/16",
        "deck": "/decks/019de516-2fa0-7714-bab1-819313af183e",
        "deckAnchor": "/decks/019de516-2fa0-7714-bab1-819313af183e#slide-16",
        "deckJson": "/decks/019de516-2fa0-7714-bab1-819313af183e.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.79,
            "w": 0.95,
            "x": 0.03,
            "y": 0.17
          },
          "kind": "chart",
          "text": "94% 93.5% 93% 92.0% 92% 91.2% 91.1% 90.7% 90.6% 91.0% 91% 90.2% 89.7% 89.7% 89.7% 90% 88.6% 88.7% 89% 88.2% 88% 87.0% 87% 86.4% 86% 85.4% 85% 84.8% 84% 83% 82% 81% 80% 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Q1 '22 Q1 '23 Q2 '22 Q2 '23",
          "attrs": {
            "x_axis_label": "Year / Quarter",
            "y_axis_label": "Operating Ratio (%)"
          },
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:28.671+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cb59b652-4ad2-4d31-98a8-abcc0b03666f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.09,
            "w": 0.11,
            "x": 0.01,
            "y": 0.04
          },
          "kind": "image",
          "text": null,
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:28.671+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c16e727e-6a20-4a75-9ed0-0dca8ec27d8f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.14,
            "x": 0.82,
            "y": 0.05
          },
          "kind": "image",
          "text": "MARTEN TRANSPORT LTD.",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:28.671+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "10f0577e-d266-466d-87a1-f885c2405c89",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.046,
            "w": 0.599,
            "x": 0.139,
            "y": 0.08
          },
          "kind": "paragraph",
          "text": "-In each of 2020 through 2022 we achieved our then-best ratio for any year since we became a public company in 1986",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:28.671+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "75dd72b6-f8ec-4e28-982f-5add00ce2bfc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.029,
            "w": 0.73,
            "x": 0.139,
            "y": 0.05
          },
          "kind": "title",
          "text": "Record Improvement in Marten's Operating Ratio, Net of Fuel S/C",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:28.671+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4cdb24e8-38a2-478c-81f1-b8520e39cc27",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Chartjunk Elimination",
            "slug": "chartjunk-elimination",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1",
            "version": 1,
            "bodyDocId": null,
            "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "e97d06d3-22c0-4e95-a12a-261520a634e9",
          "evidence": "chart/bar-vertical: 94% 93.5% 93% 92.0% 92% 91.2% 91.1% 90.7% 90.6% 91.0% 91% 90.2% 89.7% 89.7% 89.7% 90% 88.6% 88.7% 89% 88.2% 88% 87.0% 87% 86.4% 86% 85.4% 85% 84.8% 84% 83% 82% 81% 80% 2009 2010 2011 2012 2013 2014 20",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 01:48:03.192624+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 17,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Satisfaction",
          "beatId": "c41f128d-dc80-4477-9a51-4eeb829b049d",
          "matchId": "922f1618-8ebd-4c20-ab11-f4c446bf8f8a",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "Slides 7-17 provide an overview of Marten's growth and improved operating results",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 17,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "9e14b220-0114-4ddd-8863-a5d67e5d5f29",
          "evidence": "The deck presents a series of KPI overviews that build a logical argument for the company's success",
          "position": 0,
          "objective": "To demonstrate the logic behind Marten's growth and improved operating results",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:09:00.923615+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 17,
      "type": "setup",
      "function": "quantify_opportunity",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "quantify_opportunity",
        "functionCanon": {
          "name": "Quantify opportunity",
          "slug": "quantify_opportunity",
          "status": "active",
          "canonId": "019de52d-17e4-726f-aa15-83350acef1dd",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 86,
        "componentCount": 8,
        "textChars": 629,
        "nDataPoints": 26,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 08:23:31.324+00",
          "seconds": 8.372,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-2fa0-7714-bab1-819313af183e/17",
        "deck": "/decks/019de516-2fa0-7714-bab1-819313af183e",
        "deckAnchor": "/decks/019de516-2fa0-7714-bab1-819313af183e#slide-17",
        "deckJson": "/decks/019de516-2fa0-7714-bab1-819313af183e.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.02,
            "w": 0.39,
            "x": 0.34,
            "y": 0.95
          },
          "kind": "callout",
          "text": "395% increase from Q2 '09 to Q2 '23",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:31.324+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d892d62d-afb5-4dd8-bd1e-a65c9fa855ee",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.96,
            "x": 0.02,
            "y": 0.19
          },
          "kind": "chart",
          "text": "2009: $0.20, 2010: $0.24, 2011: $0.30, 2012: $0.36, 2013: $0.39, 2014: $0.38, 2015: $0.46, 2016: $0.45, 2017: $0.44, 2018: $0.66, 2019: $0.74, 2020: $0.84, 2021: $1.04, 2022: $1.36, Q1 '22: $0.32, Q1 '23: $0.29, Q2 '22: $0.35, Q2 '23: $0.24",
          "attrs": {
            "x_axis_labels": [
              "2009",
              "2010",
              "2011",
              "2012",
              "2013",
              "2014",
              "2015",
              "2016",
              "2017",
              "2018",
              "2019",
              "2020",
              "2021",
              "2022",
              "Q1 '22",
              "Q1 '23",
              "Q2 '22",
              "Q2 '23"
            ],
            "y_axis_labels": [
              "$0.00",
              "$0.10",
              "$0.20",
              "$0.30",
              "$0.40",
              "$0.50",
              "$0.60",
              "$0.70",
              "$0.80",
              "$0.90",
              "$1.00",
              "$1.10",
              "$1.20",
              "$1.30",
              "$1.40"
            ]
          },
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:31.324+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c3f6719c-cb4e-4d88-85e7-b5c98a420d54",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.09,
            "w": 0.11,
            "x": 0.02,
            "y": 0.05
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:31.324+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fb29f4de-9e4b-4bb9-a40c-604720d47703",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.17,
            "x": 0.8,
            "y": 0.07
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:31.324+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "abf8adeb-def2-4f78-9b85-92e0fcb04c17",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.54,
            "x": 0.24,
            "y": 0.88
          },
          "kind": "source-note",
          "text": "(2) Excluding the deferred income taxes benefit related to the federal Tax Cuts and Jobs Act in 2017",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:31.324+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d8cd9149-3570-43ad-a80a-c19db9fc0206",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.54,
            "x": 0.24,
            "y": 0.79
          },
          "kind": "source-note",
          "text": "(1) Restated to reflect the three-for-two stock split on August 13, 2020, the five-for-three stock split on July 7, 2017, and the three-for-two stock split on June 14, 2013",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:31.324+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f5cd81f9-ad48-4c97-8736-dfb5f79dfd43",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.3,
            "x": 0.34,
            "y": 0.12
          },
          "kind": "title",
          "text": "-2022 improved 31% over 2021",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:31.324+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b1aed927-c745-4445-a33f-2e1566397011",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.63,
            "x": 0.14,
            "y": 0.07
          },
          "kind": "title",
          "text": "Improvement in Marten's Earnings Per Diluted Share (1)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:31.324+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "83953d7a-3d4f-412a-94d8-69b5f211cfec",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Chartjunk Elimination",
            "slug": "chartjunk-elimination",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1",
            "version": 1,
            "bodyDocId": null,
            "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "3e8ab70d-15a5-4651-bf86-06209a77820b",
          "evidence": "chart/bar-vertical: 2009: $0.20, 2010: $0.24, 2011: $0.30, 2012: $0.36, 2013: $0.39, 2014: $0.38, 2015: $0.46, 2016: $0.45, 2017: $0.44, 2018: $0.66, 2019: $0.74, 2020: $0.84, 2021: $1.04, 2022: $1.36, Q1 '22: $0.32, Q1 ",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 01:48:03.282347+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 17,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Satisfaction",
          "beatId": "c41f128d-dc80-4477-9a51-4eeb829b049d",
          "matchId": "922f1618-8ebd-4c20-ab11-f4c446bf8f8a",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "Slides 7-17 provide an overview of Marten's growth and improved operating results",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 17,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "9e14b220-0114-4ddd-8863-a5d67e5d5f29",
          "evidence": "The deck presents a series of KPI overviews that build a logical argument for the company's success",
          "position": 0,
          "objective": "To demonstrate the logic behind Marten's growth and improved operating results",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:09:00.923615+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 18,
      "type": "evidence",
      "function": "illustrate_case",
      "rawType": "quote_slide",
      "block": null,
      "metadata": {
        "slideType": "quote_slide",
        "slideTypeCanon": {
          "name": "Quote slide",
          "slug": "quote_slide",
          "status": "active",
          "canonId": "019de52d-098e-7555-a9fd-4f0af7e80bc2",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 87,
        "componentCount": 10,
        "textChars": 1655,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 08:23:30.337+00",
          "seconds": 7.24,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de516-2fa0-7714-bab1-819313af183e/18",
        "deck": "/decks/019de516-2fa0-7714-bab1-819313af183e",
        "deckAnchor": "/decks/019de516-2fa0-7714-bab1-819313af183e#slide-18",
        "deckJson": "/decks/019de516-2fa0-7714-bab1-819313af183e.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.089,
            "w": 0.109,
            "x": 0.03,
            "y": 0.06
          },
          "kind": "image",
          "text": null,
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:30.337+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "02d0e1d9-2dd2-4d90-818a-d36b0aca084f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.089,
            "w": 0.169,
            "x": 0.802,
            "y": 0.06
          },
          "kind": "image",
          "text": "MARTEN TRANSPORT LTD.",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:30.337+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cc038a74-403b-4183-9549-3220661337db",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.92,
            "x": 0.04,
            "y": 0.539
          },
          "kind": "paragraph",
          "text": "In each of the five years from 2018 through 2022, we set the then-current record for our highest annual operating revenue and operating income. We also achieved in each of 2020 through 2022 our then-best operating ratio, net of fuel s/c, for any year since we became a public company in 1986.",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:30.337+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "70c36d0b-9f8b-4d5a-b87a-9f5e070fb906",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.045,
            "w": 0.92,
            "x": 0.04,
            "y": 0.77
          },
          "kind": "paragraph",
          "text": "The disciplined execution by our bright and talented people of a unique business model featuring our multifaceted business platform has driven and will continue to drive profitable growth.",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:30.337+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9c14b034-3bbf-4d74-ba8a-cebc6bfcfc08",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.574,
            "x": 0.213,
            "y": 0.213
          },
          "kind": "paragraph",
          "text": "Nothing has changed since Chris Henry wrote this in Dec. 2018:",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:30.337+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9f5a2bdd-593d-42c0-ab72-ec892a8fd244",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.09,
            "w": 0.92,
            "x": 0.04,
            "y": 0.64
          },
          "kind": "paragraph",
          "text": "While the soft freight market demand, excess capacity and inflationary costs continue to put considerable pressure on industry pricing, volumes and margins, we recorded our second-highest second quarter operating revenue and net income in our history – and are investing in and positioning our premium service solutions to capitalize on profitable organic growth opportunities as the market necessarily recovers",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:30.337+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fb98e5f2-44be-4dd3-ba7f-b39b940d3ff9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.159,
            "w": 0.92,
            "x": 0.04,
            "y": 0.279
          },
          "kind": "quote",
          "text": "\"Quarter-over-quarter, year-over-year, Marten Transport (NASDAQ: MRTN) has delivered consistent, top quartile results. Key word is consistent. When compared to many of the others, you don't see very many blips in operating expenses or legal exposures that may cause multi-period hangovers for others. Everything I read about them through their earnings releases and SEC filings point to a very disciplined operating team... Marten has hung with and bettered the performance of many of the big dogs.\"",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:30.337+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3551bb0b-de8a-485e-87ea-8a9e2cb8526c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.017,
            "w": 0.604,
            "x": 0.198,
            "y": 0.94
          },
          "kind": "quote",
          "text": "\"Energy and persistence conquer all things.\" – Benjamin Franklin",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:30.337+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f4b0b0c4-03ae-4457-92c3-ac321f0d103f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.017,
            "w": 0.77,
            "x": 0.115,
            "y": 0.459
          },
          "kind": "source-note",
          "text": "Henry, Chris. Marten Transport Delivers the Goods. TCA Truckload Indexes, Dec. 2018",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:30.337+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "13dd451a-578a-4d8c-bb14-14e362dcb4fa",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.51,
            "x": 0.227,
            "y": 0.073
          },
          "kind": "title",
          "text": "Improving Organic Operating Results",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 08:23:30.337+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2dffe387-d555-4d80-930c-1b82832dd3dd",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 3,
      "to": 4,
      "label": "Attention",
      "description": "Slides 3-4 provide an overview of operating revenue and net income"
    },
    {
      "from": 6,
      "to": 6,
      "label": "Need",
      "description": "Slide 6 highlights the importance of cost management in the current freight market"
    },
    {
      "from": 7,
      "to": 17,
      "label": "Satisfaction",
      "description": "Slides 7-17 provide an overview of Marten's growth and improved operating results"
    }
  ],
  "loops": [
    {
      "from": 3,
      "to": 17,
      "label": "Logic Chain",
      "description": "To demonstrate the logic behind Marten's growth and improved operating results"
    }
  ]
}