{ "schemaVersion": "deck-intelligence.v1", "id": "019de514-f1a0-7518-b819-7172d8c2a466", "slug": "d555789e4c3f687703ef81445b3e0e11", "title": "BigCommerce | Results Presentation Deck | 40 slides", "subtitle": "BigCommerce ยท 2023-02", "author": "BigCommerce", "date": "2023-02-01 00:00:00", "pageCount": 40, "kind": "conference-presentation", "orientation": "landscape", "aspectRatio": 1.7777778, "document": { "id": "019de514-f1a0-7518-b819-7172d8c2a466", "slug": "d555789e4c3f687703ef81445b3e0e11", "title": "BigCommerce | Results Presentation Deck | 40 slides", "rawTitle": "BigCommerce | Results Presentation Deck | 40 slides", "authorId": "bigcommerce", "authorName": "BigCommerce", "authorDisplay": "BigCommerce", "kind": { "slug": "conference-presentation", "label": "Conference presentation" }, "sourceType": { "slug": "investor_relations", "label": "Investor relations" }, "fileName": "2023-02__bigcommerce__results__d555789e.pdf", "sourceUrl": "https://www.slidebook.io/company/bigcommerce/presentation/d555789e4c3f687703ef81445b3e0e11/", "sourceDate": "2022-12-31 00:00:00", "presentationDate": "2023-02-01 00:00:00", "ingestedAt": "2026-05-01 19:47:28.375831+00", "status": "ready", "pageCount": 40, "orientation": "landscape", "aspectRatio": 1.7777778, "targetCompany": null, "targetTicker": null, "metadata": { "corpus": "slidebook", "industry": "software-application", "local_root": "/Users/miguelsuredasuau/Desktop/lalalalla/_scrape/slidebook/decks/2023-02__bigcommerce__results__d555789e", "image_width": 1920, "image_format": "jpg", "deck_type_raw": "Results Presentation Deck", "deck_type_slug": null, "source_url_pattern": "https://www.slidebook.io/company/{company_slug}/presentation/{deck_id}/" } }, "coverage": { "pageCount": 40, "pagesIndexed": 40, "pagesWithImages": 40, "pagesWithMetadata": 40, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 209, "chartCount": 20, "metricSlides": 0, "toolMatches": 23, "documentToolMatches": 0, "frameworkMatches": 0, "arcMatches": 1, "beatMatches": 4, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "evidence": "The deck follows a structure similar to the Sequoia Pitch, with sections on market size, product, team, and financials", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 23:05:56.577886+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 10, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 9, "name": "Market Size", "beatId": "baf49f9c-658f-4d2e-91fd-6941da21f48e", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Market Size", "slug": "sequoia-pitch-market-size", "status": "active", "canonId": "019dd9b8-20e6-729c-bc28-05442906d032", "version": 1, "description": null }, "evidence": "Slides 9-10 provide market sizing information", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 8, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 4, "name": "Product", "beatId": "37b0763d-1c96-4192-8f24-e90d3beba60d", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Product", "slug": "sequoia-pitch-product", "status": "active", "canonId": "019dd9b8-2259-77df-a937-8b665c8066fe", "version": 1, "description": null }, "evidence": "Slides 4-8 describe BigCommerce's product and platform", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 34, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 21, "name": "Financials", "beatId": "0a28da1f-4d3c-4f40-9f3f-97784110fcab", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Financials", "slug": "sequoia-pitch-financials", "status": "active", "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75", "version": 1, "description": null }, "evidence": "Slides 21-34 provide financial information", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": null, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": null, "name": "Team", "beatId": "fdb5d961-f7eb-4577-93e9-21b3285b5540", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Team", "slug": "sequoia-pitch-team", "status": "active", "canonId": "019dd9b8-23c9-746f-aaf9-2f5d83892cf3", "version": 1, "description": null }, "evidence": "No specific team information is provided", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 18, "from": 14, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null, "categoryName": "Urgency", "categorySlug": "urgency" }, "matchId": "912bb42f-f706-48e1-b7eb-f13bd5cdd6a0", "evidence": "Slides 14-18 discuss the need for merchants to sell more everywhere", "position": 0, "objective": "Merchants need to be able to sell more everywhere", "confidence": 0.6, "extraction": { "at": "2026-07-16 23:05:56.752157+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 11, "from": 7, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null, "categoryName": "Urgency", "categorySlug": "urgency" }, "matchId": "8774b272-50db-4832-9096-5310a1a9666e", "evidence": "Slides 7-11 discuss ecommerce momentum and market growth", "position": 1, "objective": "Ecommerce momentum is accelerating", "confidence": 0.6, "extraction": { "at": "2026-07-16 23:05:56.786158+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "tools": [ { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. Build it deliberately.", "familyLabel": "slide-recipe", "categoryName": "Slide", "categorySlug": "slide" }, "agent": "designer", "layer": "slide", "agents": [ "designer" ], "matchId": "36773c50-809f-4f18-919d-ed465d6f41fe", "evidence": "title/headline: 4Q 2022 Financial Results", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-17 01:40:17.041639+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "0fdb19c0-3a82-44f4-bc5f-d1ed86f60426", "evidence": "The components mention 'Target Customer Segments' and 'Enterprise', 'Mid-market target', 'Large enterprise target', 'SMB target', indicating a clear definition of the audience.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:27.085241+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "dfcd48b3-ef3b-44c4-8c49-13f61bb09abd", "evidence": "B2C and B2B merchants can now create the most modern customer experiences and enterprise grade solutions without limitations or complexity.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:35.512027+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Value Proposition Canvas", "slug": "value-proposition-canvas", "status": "active", "bestFor": null, "canonId": "019dd956-85a9-713f-8a1c-b6e5af5cc6cd", "version": 1, "bodyDocId": null, "description": "Mapping customer jobs/pains/gains to your value proposition", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "1c171905-50d3-4fdb-92db-ccc70aaa1f10", "evidence": "freedom to mix, match and combine best of breed tech solutions to create a more customized and robust technology stack.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:35.548476+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Canvas framework", "slug": "canvas-framework", "status": "active", "bestFor": null, "canonId": "019dd9e1-5005-762c-82f8-265b08436ca1", "version": 1, "bodyDocId": null, "description": "Named canvas (business model canvas, value prop canvas, etc.).", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "601e015a-1f81-4a07-b455-b0a0bca6bec0", "evidence": "Extend commerce to mobile apps, devices, form factors, and virtual use cases", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:35.696674+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "whyItWorks": null, "antipattern": null, "cardinality": "optional", "narrativePurpose": null }, { "tool": { "name": "Deploy / Reshape / Invent (BCG)", "slug": "bcg-deploy-reshape-invent", "status": "active", "bestFor": null, "canonId": "019de52d-2044-72cc-b402-2511b4663d84", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "4a426939-eff2-49f9-826e-3f8b3267fc86", "evidence": "BigCommerce enables partners to create and sell customized commerce solutions powered by our platform technology.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:35.660066+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "2x2 matrix", "slug": "matrix-2x2", "status": "active", "bestFor": null, "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8", "version": 1, "bodyDocId": null, "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "6f59b7ef-7cb1-4b5a-8ae0-c360fc31963a", "evidence": "Health & Beauty Apparel Electronics Home & Garden Food & Beverage Sports & Outdoors Automotive B2B & Industrial", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:35.77344+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 19, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Porter's 5 Forces", "slug": "porters-5-forces", "status": "active", "bestFor": null, "canonId": "019de52d-2271-73ac-8edd-04d3fd11d781", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "24d59427-9313-4ae6-83ad-1a0ca4ea6bb6", "evidence": "BackOffice, PIM, B2B, Hosting CMS Shipping Omnichannel Marketing Automation Payments & FinTech Insights, Tax & Accounting Customer Support & CRM Mobile", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:35.849355+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 20, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Section divider", "slug": "section-divider", "status": "active", "bestFor": null, "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7", "version": 1, "bodyDocId": null, "description": "A transitional slide marking the start of a new section.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "d046ec5d-c3a8-427b-b64d-0254e216496d", "evidence": "Financials", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-17 01:40:35.925376+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 21, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Chartjunk Elimination", "slug": "chartjunk-elimination", "status": "active", "bestFor": null, "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1", "version": 1, "bodyDocId": null, "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "458b4ea7-7f2b-4c7c-95bb-23a59ffa531d", "evidence": "Quarterly Revenue Growth: 1Q20: $33M (+30% YoY), $24M Subscription, $10M Partner.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:36.070396+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Waterfall chart", "slug": "waterfall-chart", "status": "active", "bestFor": null, "canonId": "e2799da3-725f-44a9-a093-570f1f388e64", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "037c468d-f26c-4e5c-be74-d98e1f41f471", "evidence": "Non-GAAP gross profit ($M) 1Q20: $26M (78% GM), 2Q20: $29M (79%), 3Q20: $31M (79%), 4Q20: $33M (77%), 1Q21: $38M (81%), 2Q21: $39M (80%), 3Q21: $47M (80%), 4Q21: $49M (76%), 1Q22: $50M (75%), 2Q22: $5", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:36.144647+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 25, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Logical chain", "slug": "logical-chain", "status": "active", "bestFor": null, "canonId": "019dd9e1-5104-702f-8953-85757af6553d", "version": 1, "bodyDocId": null, "description": "If-then, premise-conclusion, deductive chain.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "3fa53878-75e1-41b4-bcba-daa729d79e51", "evidence": "Driving leverage while investing in significant growth initiatives (Targeting profitability in Q4'23)", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:36.223035+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 26, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Waterfall chart", "slug": "waterfall-chart", "status": "active", "bestFor": null, "canonId": "e2799da3-725f-44a9-a093-570f1f388e64", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "5cde1917-3756-456b-9c39-a0db3eb79cde", "evidence": "chart/bar-stacked: Annual Merchant Billings by Cohort", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-17 01:40:40.102627+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chartjunk Elimination", "slug": "chartjunk-elimination", "status": "active", "bestFor": null, "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1", "version": 1, "bodyDocId": null, "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "ce3c46ca-221a-4875-a994-3f534df7b5cb", "evidence": "chart/bar-vertical: Total ARR ($M) Q1 2019: $108M (+22% YoY), Q2 2019: $115M (+25%), Q3 2019: $121M (+26%), Q4 2019: $129M (+26%), Q1 2020: $137M (+27%), Q2 2020: $152M (+32%), Q3 2020: $167M (+38%), Q4 2020: $181M (+41%)", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:40.221786+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chartjunk Elimination", "slug": "chartjunk-elimination", "status": "active", "bestFor": null, "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1", "version": 1, "bodyDocId": null, "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "34285089-50fc-41e3-8692-71057619c0a6", "evidence": "chart/bar-vertical: Subscription ARR ($M) Q1 2019: $84M, Q2 2019: $89M, Q3 2019: $94M, Q4 2019: $99M (+23% YoY), Q1 2020: $104M (+24%), Q2 2020: $114M (+28%), Q3 2020: $123M (+31%), Q4 2020: $133M (+34%), Q1 2021: $143M", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:40.30266+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 30, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chartjunk Elimination", "slug": "chartjunk-elimination", "status": "active", "bestFor": null, "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1", "version": 1, "bodyDocId": null, "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "dfdb6900-fc98-4f5c-836b-3e192dda87a7", "evidence": "chart/bar-vertical: Enterprise ARR ($M) Q1 2019 - Q4 2022, with YoY growth percentages and values for each quarter.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:40.384642+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 31, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chartjunk Elimination", "slug": "chartjunk-elimination", "status": "active", "bestFor": null, "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1", "version": 1, "bodyDocId": null, "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "b5f2f9f5-cf60-4748-b63e-666e92e89ec5", "evidence": "chart/bar-vertical: % of ARR attributable to enterprise accounts, Q1 2019: 47%, Q2 2019: 48%, Q3 2019: 50%, Q4 2019: 52%, Q1 2020: 52%, Q2 2020: 53%, Q3 2020: 54%, Q4 2020: 56%, Q1 2021: 57%, Q2 2021: 59%, Q3 2021: 63%,", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:40.470803+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 32, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chartjunk Elimination", "slug": "chartjunk-elimination", "status": "active", "bestFor": null, "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1", "version": 1, "bodyDocId": null, "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "2943cdd1-3cc3-484b-a45e-48ef732a0f83", "evidence": "chart/bar-vertical: ARPA attributable to enterprise accounts ($k) Q1 2019: $21.0k (+27% YoY), Q2 2019: $21.9k (+25%), Q3 2019: $23.2k (+24%), Q4 2019: $24.4k (+22%), Q1 2020: $25.1k (+19%), Q2 2020: $26.9k (+23%), Q3 202", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:40.553996+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chartjunk Elimination", "slug": "chartjunk-elimination", "status": "active", "bestFor": null, "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1", "version": 1, "bodyDocId": null, "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "bdd5902d-473d-4afc-9c6f-24fe98442b97", "evidence": "chart/bar-vertical: Number of enterprise accounts ($k) Q1 2019: 2.4k (+13% YoY); Q2 2019: 2.5k (+17%); Q3 2019: 2.6k (+17%); Q4 2019: 2.7k (+17%); Q1 2020: 2.8k (+17%); Q2 2020: 3.0k (+21%); Q3 2020: 3.2k (+23%); Q4 2020", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:40.635883+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 34, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "List presentation", "slug": "list-presentation", "status": "active", "bestFor": null, "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1", "version": 1, "bodyDocId": null, "description": "Bulleted, numbered, or checklist enumerations.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "f4f9129d-c9cd-412e-84a3-1d9e75ee1bd5", "evidence": "list/bullet: Large and growing addressable market", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-17 01:40:40.717918+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 35, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Table data", "slug": "table-data", "status": "active", "bestFor": null, "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d", "version": 1, "bodyDocId": null, "description": "Tabular layouts of structured data.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "19139787-1a32-4dfc-ac9c-b8eb9e1003dd", "evidence": "table/data: Year Ended December 31, 2021, 2022, Three Months Ended December 31, 2021, 2022, Revenue $219,855, $279,075, $64,897, $72,431, Cost of Revenue 48,479, 69,980, 16,641, 18,492, Gross Profit 171,376, 209,095, 48,", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-17 01:40:40.841587+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 37, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Table data", "slug": "table-data", "status": "active", "bestFor": null, "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d", "version": 1, "bodyDocId": null, "description": "Tabular layouts of structured data.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "a538e3ed-ff76-4337-8435-6c9b1847a0e1", "evidence": "table/data: Year Ended December 31, Three Months Ended December 31, 2021, 2022, 2021, 2022, Net Loss, ($76,677), ($139,919), ($34,244), ($32,980), Stock-based Compensation Expense, 25,424, 42,332, 7,742, 12,146, Payroll", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-17 01:40:36.120774+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 39, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Table data", "slug": "table-data", "status": "active", "bestFor": null, "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d", "version": 1, "bodyDocId": null, "description": "Tabular layouts of structured data.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "2f4aff4c-6c45-4442-820b-bfe32a417ce0", "evidence": "table/data: Year Ended December 31, Three Months Ended December 31, 2021 2022 2021 2022 Net Loss ($76,677) ($139,919) ($34,244) ($32,980) Stock-based Compensation Expense 25,424 42,332 7,742 12,146 Payroll Tax Associated", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-17 01:40:36.205672+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 40, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "patterns": [] }, "storymakers": null, "score": null, "review": null, "activistThesis": null, "pitchdeck": { "metadata": null, "profile": null }, "slides": [ { "page": 1, "type": "setup", "function": "front_matter", "imagePath": "https://imgproxy.kitesheet.com/DB4KE-QICNUVNzlYgLQNSCZsWBS3asbnqoEaRBNRMic/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9kNTU1Nzg5ZTRjM2Y2ODc3MDNlZjgxNDQ1YjNlMGUxMS9wMDAxLmpwZw", "rawType": "cover", "block": null, "metadata": { "slideType": "cover", "slideTypeCanon": { "name": "Cover", "slug": "cover", "status": "active", "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410", "version": 1, "description": null }, "function": "front_matter", "functionCanon": { "name": "Front matter", "slug": "front_matter", "status": "active", "canonId": "019de52d-133d-73f0-9e26-201eda96b098", "version": 1, "description": null }, "density": "sparse", "densityScore": 4, "componentCount": 2, "textChars": 36, "nDataPoints": 0, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:37.99+00", "seconds": 2.868, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/1", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-1", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.05, "w": 0.18, "x": 0.77, "y": 0.89 }, "kind": "image", "text": "BIGCOMMERCE", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:37.99+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e88e2ebf-9d38-4a8c-87aa-349c7e4a657f", "parentComponentId": null }, { "bbox": { "h": 0.28, "w": 0.44, "x": 0.04, "y": 0.36 }, "kind": "title", "text": "4Q 2022\nFinancial Results", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:37.99+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "72da707d-7a54-4d48-a242-3628cc172b93", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. Build it deliberately.", "familyLabel": "slide-recipe", "categoryName": "Slide", "categorySlug": "slide" }, "agent": "designer", "layer": "slide", "agents": [ "designer" ], "matchId": "36773c50-809f-4f18-919d-ed465d6f41fe", "evidence": "title/headline: 4Q 2022 Financial Results", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-17 01:40:17.041639+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [], "loops": [], "thumbSrc": "https://imgproxy.kitesheet.com/f7H77dO8fetNn1wgCNj9BtabSMTnqurf8E7e-t5BU_8/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9kNTU1Nzg5ZTRjM2Y2ODc3MDNlZjgxNDQ1YjNlMGUxMS9wMDAxLmpwZw", "imagePathAlt": "https://imgproxy.kitesheet.com/wSO3QnyfZjjO_8jnusMp6GNu8ZU2XqJApqzVrSNHw_g/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9kNTU1Nzg5ZTRjM2Y2ODc3MDNlZjgxNDQ1YjNlMGUxMS9wMDAxLnBuZw", "thumbSrcAlt": "https://imgproxy.kitesheet.com/9LqeuareG8IcD8f4Yx7cfFdrBtV_NXg2IVgCwcJOwXA/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9kNTU1Nzg5ZTRjM2Y2ODc3MDNlZjgxNDQ1YjNlMGUxMS9wMDAxLnBuZw" }, { "page": 2, "type": "setup", "function": "front_matter", "rawType": "disclaimer", "block": null, "metadata": { "slideType": "disclaimer", "slideTypeCanon": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "019de52d-0801-727b-b98a-5ed095aeee78", "version": 1, "description": null }, "function": "front_matter", "functionCanon": { "name": "Front matter", "slug": "front_matter", "status": "active", "canonId": "019de52d-133d-73f0-9e26-201eda96b098", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 84, "componentCount": 8, "textChars": 4764, "nDataPoints": 0, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:43.399+00", "seconds": 8.222, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/2", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-2", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.09, "w": 0.874, "x": 0.048, "y": 0.64 }, "kind": "paragraph", "text": "This presentation also contains estimates and other statistical data made by independent parties and by us relating to market size and other data about our industry. This data involves a number of assumptions and limitations, and you are cautioned not to give undue weight to such data and estimates. In addition, projections, assumptions and estimates of our future performance and the future performance of the markets in which we operate are necessarily subject to a high degree of uncertainty and risk. Neither we nor our affiliates, advisors or representatives makes any representation as to the accuracy or completeness of that data or undertake to update such data after the date of this presentation.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:43.399+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0a71ff32-9099-452b-9fc3-99d8fe68cdc4", "parentComponentId": null }, { "bbox": { "h": 0.09, "w": 0.874, "x": 0.048, "y": 0.467 }, "kind": "paragraph", "text": "The statements are made based upon management's beliefs and assumptions and on information available to management as of the date of this presentation. Forward-looking statements involve both known and unknown risks, and there is no assurance that such statements are correct or will prove, with the passage of time, to be correct. Actual events, results, achievements or performance may differ materially from those reflected, implied or contemplated by such forward looking statements. All forward-looking statements attributable to us are expressly qualified by these cautionary statements. Any past performance information presented herein is not a guarantee or indication of future results and should not be relied upon for such reason.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:43.399+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1539f353-b237-469b-ae01-f01297e87402", "parentComponentId": null }, { "bbox": { "h": 0.016, "w": 0.874, "x": 0.048, "y": 0.162 }, "kind": "paragraph", "text": "This presentation has been prepared by BigCommerce Holdings, Inc. (\"we,\" \"us,\" \"our,\" \"BigCommerce\" or the \"Company\").", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:43.399+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4fd9b7dc-d7ea-47d9-8cec-9e65a8c8a04e", "parentComponentId": null }, { "bbox": { "h": 0.016, "w": 0.874, "x": 0.048, "y": 0.59 }, "kind": "paragraph", "text": "The information contained herein may change at any time without notice, and we undertake no duty to update this information except as required by law.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:43.399+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "551e800d-e51d-4ecf-840b-9d59bf98c872", "parentComponentId": null }, { "bbox": { "h": 0.13, "w": 0.874, "x": 0.048, "y": 0.75 }, "kind": "paragraph", "text": "In addition to financial information prepared in accordance with generally accepted accounting principles in the United States (\"GAAP\"), we use certain non-GAAP financial measures to clarify and enhance our understanding, and aid in the period-to-period comparison, of our performance. We believe that these non-GAAP financial measures provide supplemental information that is meaningful when assessing our operating performance because they exclude the impact of certain amounts that our management and board of directors do not consider part of core operating results when assessing our operational performance, allocating resources, preparing annual budgets, and determining compensation. The non-GAAP measures have limitations, including that they may not be directly comparable to other companies, and you should not consider them in isolation or as a substitute for or superior to our GAAP financial information. See the Appendix to this presentation for a reconciliation of non-GAAP financial measures to their nearest GAAP equivalent.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:43.399+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9151ad92-dbff-4d8e-85e6-1cfaf5946e74", "parentComponentId": null }, { "bbox": { "h": 0.23, "w": 0.874, "x": 0.048, "y": 0.212 }, "kind": "paragraph", "text": "This presentation may contain forward-looking statements which constitute the views of the Company with respect to future events which can be identified by the use of forward-looking terminology such as \"anticipate,\" \"believe,\" \"budget,\" \"can,\" \"continue,\" \"committ,\" \"control,\" \"could,\" \"estimate,\" \"expect,\" \"intend,\" \"may,\" \"ongoing,\" \"plan,\" \"potential,\" \"predict,\" \"project,\" \"should,\" \"will,\" \"target\" and similar words or phrases. These forward-looking statements include statements concerning the following: the impact of the COVID-19 pandemic and the associated economic uncertainty on the Company, our customers, and our partners, and our response thereto; our expectations regarding our revenue, expenses, sales, and operations; anticipated trends and challenges in our business and the markets in which we operate; our ability to compete in our industry and innovation by our competitors; our ability to anticipate market needs or develop new or enhanced services to meet those needs; our ability to manage growth and to expand our infrastructure; our ability to establish and maintain intellectual property rights; our ability to manage expansion into international markets and new industries; our ability to hire and retain key personnel; our ability to successfully identify, manage, and integrate any existing and potential acquisitions; our ability to adapt to emerging regulatory developments, technological changes, and cybersecurity needs; and our anticipated cash needs and our estimates regarding our capital requirements and our need for additional financing; and such other risks and uncertainties described more fully in our documents filed with or furnished to Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2021 as filed with the SEC on March 1, 2022, our Quarterly Report on Form 10-Q filed with the SEC on November 4, 2022, and the future annual, quarterly and current reports that we file with the SEC.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:43.399+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e77a5019-b0f2-46a1-a924-7e248e04fb1c", "parentComponentId": null }, { "bbox": { "h": 0.016, "w": 0.007, "x": 0.953, "y": 0.954 }, "kind": "source-note", "text": "2", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:43.399+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fbf4001d-4e4e-4cb9-906a-6dbc294a83bd", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.12, "x": 0.083, "y": 0.058 }, "kind": "title", "text": "Disclaimer", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:43.399+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "62ae3746-7f8b-4449-8b7d-a50473ab091e", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 3, "type": "setup", "function": "establish_context", "rawType": "section_divider", "block": null, "metadata": { "slideType": "section_divider", "slideTypeCanon": { "name": "Section divider", "slug": "section_divider", "status": "active", "canonId": "019de52d-066a-7402-9554-6ae504999041", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "sparse", "densityScore": 1, "componentCount": 1, "textChars": 18, "nDataPoints": 0, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:37.372+00", "seconds": 2.17, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/3", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-3", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.121, "w": 0.79, "x": 0.065, "y": 0.439 }, "kind": "title", "text": "Who is BigCommerce", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:37.372+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ffc591ed-ed6f-40e8-800d-727278fb156c", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 4, "type": "setup", "function": "frame_situation", "rawType": "executive_summary", "block": null, "metadata": { "slideType": "executive_summary", "slideTypeCanon": { "name": "Executive summary", "slug": "executive_summary", "status": "active", "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e", "version": 1, "description": null }, "function": "frame_situation", "functionCanon": { "name": "Frame situation", "slug": "frame_situation", "status": "active", "canonId": "019de52d-17bc-718f-8752-05ef2b72d7b3", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 78, "componentCount": 8, "textChars": 515, "nDataPoints": 1, "notes": null, "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:40.432+00", "seconds": 4.72, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/4", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-4", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.38, "w": 0.48, "x": 0.5, "y": 0.59 }, "kind": "image", "text": "UPLIFT DESK, Skullcandy, BADGLEY MISCHKA, solo stove, TED BAKER, NATORI, Leica, berlin, MOLTON BROWN, scJohnson, PETER CHRISTIAN", "attrs": {}, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo grid", "slug": "logo-grid", "status": "active", "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215", "version": 1, "description": null }, "framework": null }, "subkind": "logo-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:40.432+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4fd9e259-6971-4ea0-b585-f51a9c7f2abe", "parentComponentId": null }, { "bbox": { "h": 0.48, "w": 0.49, "x": 0.49, "y": 0.06 }, "kind": "image", "text": "Gillette website screenshot", "attrs": {}, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:40.432+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d773ab6c-cc70-41fb-9d21-8c49c1f0f1ab", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.42, "x": 0.05, "y": 0.4 }, "kind": "list", "text": "BigCommerce is the premier open SaaS platform for ecommerce", "attrs": {}, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:40.432+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3f12dddd-2eff-470d-92a5-bd1a0d866863", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.42, "x": 0.05, "y": 0.84 }, "kind": "list", "text": "We're the leader in omnichannel selling, helping merchants boost sales regardless of their size or existing platform", "attrs": {}, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:40.432+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "864916cb-b96a-48e7-8a56-f77aede662f9", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.42, "x": 0.05, "y": 0.56 }, "kind": "list", "text": "We enable merchants to run best-of-breed technology solutions without friction", "attrs": {}, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:40.432+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c5859c58-ba04-4413-9ce0-47a7204ee8d8", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.3, "x": 0.05, "y": 0.71 }, "kind": "list", "text": "We're growing enterprise rapidly", "attrs": {}, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:40.432+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fdf2ec69-ca2c-4510-b233-97b3bab5cd25", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.03, "x": 0.52, "y": 0.52 }, "kind": "metric", "text": "$22", "attrs": {}, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:40.432+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5ce53075-05ae-4d2f-8551-2f84319c82e7", "parentComponentId": null }, { "bbox": { "h": 0.19, "w": 0.42, "x": 0.05, "y": 0.13 }, "kind": "title", "text": "BigCommerce is the Open SaaS platform for all stages of ecommerce growth", "attrs": {}, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:40.432+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9f1599dd-6417-49ec-a4f2-4ad78cab18a4", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 8, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 4, "name": "Product", "beatId": "37b0763d-1c96-4192-8f24-e90d3beba60d", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Product", "slug": "sequoia-pitch-product", "status": "active", "canonId": "019dd9b8-2259-77df-a937-8b665c8066fe", "version": 1, "description": null }, "evidence": "Slides 4-8 describe BigCommerce's product and platform", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 5, "type": "setup", "function": "summarize", "rawType": "kpi_overview", "block": null, "metadata": { "slideType": "kpi_overview", "slideTypeCanon": { "name": "KPI overview (contrarian)", "slug": "kpi_overview", "status": "active", "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 94, "componentCount": 16, "textChars": 826, "nDataPoints": 18, "notes": null, "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:45.643+00", "seconds": 9.576, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/5", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-5", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.45, "w": 0.301, "x": 0.35, "y": 0.22 }, "kind": "diagram", "text": "Target Customer Segments\nEnterprise\nMid-market target: $1M-$50M GMV\nLarge enterprise target: $50M+\n72% of account ARR\nNon-enterprise\nSMB target: <$1M GMV\n28% of account ARR", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:45.643+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "54f49218-2311-4ef0-ac23-925b8bae7bd0", "parentComponentId": null }, { "bbox": { "h": 0.015, "w": 0.157, "x": 0.814, "y": 0.49 }, "kind": "list", "text": "+13% 4Q22 | +15% 4Q21", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:45.643+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "098939f6-5955-4b2c-8617-27560a1ecddf", "parentComponentId": null }, { "bbox": { "h": 0.015, "w": 0.157, "x": 0.758, "y": 0.68 }, "kind": "list", "text": "+15% 4Q22 | +50% 4Q21", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:45.643+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "130a4d29-fef5-4cba-8223-f24ae3051b9f", "parentComponentId": null }, { "bbox": { "h": 0.046, "w": 0.15, "x": 0.109, "y": 0.304 }, "kind": "list", "text": "+16% 4Q22 | +48% 4Q21\n+41% 4Q20", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:45.643+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a34ec12b-eb9d-47be-b33f-6afc77e1b5cf", "parentComponentId": null }, { "bbox": { "h": 0.046, "w": 0.184, "x": 0.075, "y": 0.49 }, "kind": "list", "text": "+12% 4Q22 | +50% 4Q21\n+27% 2022 | +44% 2021", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:45.643+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b4f1b2c7-744c-4afd-b04d-537e2f2e5eed", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.157, "x": 0.814, "y": 0.446 }, "kind": "metric", "text": "$38,708 enterprise\naccount ARPA", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:45.643+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8d613a99-2df8-44f0-9f53-3f4a2a6faa7e", "parentComponentId": null }, { "bbox": { "h": 0.029, "w": 0.157, "x": 0.814, "y": 0.27 }, "kind": "metric", "text": "$224M Enterprise ARR", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:45.643+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "91faae00-f0b2-4b6c-82f9-2c2f25d8da9f", "parentComponentId": null }, { "bbox": { "h": 0.029, "w": 0.169, "x": 0.109, "y": 0.27 }, "kind": "metric", "text": "$312M ARR", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:45.643+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "92a4d443-c691-473c-b4ba-ea2589130ee7", "parentComponentId": null }, { "bbox": { "h": 0.029, "w": 0.213, "x": 0.758, "y": 0.646 }, "kind": "metric", "text": "5,786 enterprise accounts", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:45.643+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e1977db8-a1ec-446f-8f2c-080abc7d0dec", "parentComponentId": null }, { "bbox": { "h": 0.102, "w": 0.286, "x": 0.685, "y": 0.788 }, "kind": "paragraph", "text": "2022 international store launches\nNotable international brand launches included\nBritish Airways IAG Loyalty, Jimmy Brings, MKM\nBuilding Supplies, Industrial Tool Supplies, and\nMexico's Chivas Soccer Club.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:45.643+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "11246a54-b4fb-4bb2-9735-ab5734b6cd38", "parentComponentId": null }, { "bbox": { "h": 0.015, "w": 0.157, "x": 0.814, "y": 0.304 }, "kind": "paragraph", "text": "72% of total $312M ARR", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:45.643+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "27961816-b700-4bb9-be1b-90fca931739a", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.149, "x": 0.109, "y": 0.446 }, "kind": "paragraph", "text": "Consistent\nrevenue growth", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:45.643+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2e61e978-0b12-49f0-ad0a-4f8e680bc202", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.169, "x": 0.109, "y": 0.788 }, "kind": "paragraph", "text": "76% Q4'22 non-\nGAAP gross margin", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:45.643+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "989956cf-c742-47ca-a717-494a3bd59bb4", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.19, "x": 0.075, "y": 0.646 }, "kind": "paragraph", "text": "30% enterprise account\nARR growth", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:45.643+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e24ec74d-44f5-4645-b252-7ddee95beb09", "parentComponentId": null }, { "bbox": { "h": 0.013, "w": 0.65, "x": 0.047, "y": 0.95 }, "kind": "source-note", "text": "Note: All statistics as of 12/31/2022 unless otherwise noted and include impact of the acquisition of Feedonomics.", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:45.643+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f2ea12f5-dd36-4280-a5d4-94a1c4538335", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.429, "x": 0.047, "y": 0.14 }, "kind": "title", "text": "BigCommerce at 12/31/22", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:45.643+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6e413a42-68f8-4732-9933-d00324a6978d", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "0fdb19c0-3a82-44f4-bc5f-d1ed86f60426", "evidence": "The components mention 'Target Customer Segments' and 'Enterprise', 'Mid-market target', 'Large enterprise target', 'SMB target', indicating a clear definition of the audience.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:27.085241+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 8, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 4, "name": "Product", "beatId": "37b0763d-1c96-4192-8f24-e90d3beba60d", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Product", "slug": "sequoia-pitch-product", "status": "active", "canonId": "019dd9b8-2259-77df-a937-8b665c8066fe", "version": 1, "description": null }, "evidence": "Slides 4-8 describe BigCommerce's product and platform", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 6, "type": "setup", "function": "quantify_opportunity", "rawType": "kpi_overview", "block": null, "metadata": { "slideType": "kpi_overview", "slideTypeCanon": { "name": "KPI overview (contrarian)", "slug": "kpi_overview", "status": "active", "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796", "version": 1, "description": null }, "function": "quantify_opportunity", "functionCanon": { "name": "Quantify opportunity", "slug": "quantify_opportunity", "status": "active", "canonId": "019de52d-17e4-726f-aa15-83350acef1dd", "version": 1, "description": null }, "density": "dense", "densityScore": 72, "componentCount": 6, "textChars": 534, "nDataPoints": 10, "notes": null, "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:40.614+00", "seconds": 4.523, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/6", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-6", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.51, "w": 0.67, "x": 0.299, "y": 0.279 }, "kind": "chart", "text": "Enterprise account ARR, Retail account ARR, 3Q20 (IPO): $90M (54% of account ARR), $77M (46% of account ARR); 4Q22: $224M (72% of account ARR), $88M (28% of account ARR)", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Stacked bar chart", "slug": "bar-stacked", "status": "active", "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7", "version": 1, "description": null }, "framework": null }, "subkind": "bar-stacked", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:40.614+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "44d37d50-159f-40ee-b404-4b4d03df3a5d", "parentComponentId": null }, { "bbox": { "h": 0.035, "w": 0.179, "x": 0.069, "y": 0.71 }, "kind": "list", "text": "Non-enterprise accounts: SMB target: <$1M GMV", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:40.614+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3cb56cf6-6b47-49a9-9b2f-9791aa2f8e30", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.179, "x": 0.069, "y": 0.583 }, "kind": "list", "text": "Enterprise accounts: Mid-market target: $1-50M GMV, Large enterprise target: $50M+ GMV", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:40.614+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b00b6a46-84ba-4605-8b3c-d99365ee4323", "parentComponentId": null }, { "bbox": { "h": 0.048, "w": 0.835, "x": 0.084, "y": 0.853 }, "kind": "paragraph", "text": "BigCommerce's enterprise business has grown rapidly in the brief time since IPO, driven by our key business strategy: disrupting legacy enterprise ecommerce.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:40.614+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7571f3e4-96c0-485a-a371-ba63d2c8fd8e", "parentComponentId": null }, { "bbox": { "h": 0.013, "w": 0.16, "x": 0.058, "y": 0.97 }, "kind": "source-note", "text": "Note: statistics as of 12/31/22", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:40.614+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "21010c1e-9cee-4985-8a07-f950e9ce27b1", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.899, "x": 0.046, "y": 0.149 }, "kind": "title", "text": "BigCommerce enterprise accounts @ IPO vs today", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:40.614+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2404e112-d790-4cfb-8ea4-a11c3fee80ff", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 8, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 4, "name": "Product", "beatId": "37b0763d-1c96-4192-8f24-e90d3beba60d", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Product", "slug": "sequoia-pitch-product", "status": "active", "canonId": "019dd9b8-2259-77df-a937-8b665c8066fe", "version": 1, "description": null }, "evidence": "Slides 4-8 describe BigCommerce's product and platform", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 7, "type": "setup", "function": "quantify_opportunity", "rawType": "kpi_overview", "block": null, "metadata": { "slideType": "kpi_overview", "slideTypeCanon": { "name": "KPI overview (contrarian)", "slug": "kpi_overview", "status": "active", "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796", "version": 1, "description": null }, "function": "quantify_opportunity", "functionCanon": { "name": "Quantify opportunity", "slug": "quantify_opportunity", "status": "active", "canonId": "019de52d-17e4-726f-aa15-83350acef1dd", "version": 1, "description": null }, "density": "balanced", "densityScore": 43, "componentCount": 4, "textChars": 266, "nDataPoints": 48, "notes": null, "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:40.087+00", "seconds": 3.967, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/7", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-7", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.54722, "w": 0.90625, "x": 0.04896, "y": 0.34167 }, "kind": "chart", "text": "Enterprise ARR $mil", "attrs": { "x_axis_label": "Quarter", "y_axis_label": "Enterprise ARR ($mil)" }, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:40.087+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c7cc11fa-5c7d-4172-a016-283d0ce3cecf", "parentComponentId": null }, { "bbox": { "h": 0.01389, "w": 0.54063, "x": 0.36563, "y": 0.97083 }, "kind": "source-note", "text": "*Note: Q3 2022 marks the 1 year anniversary of the Feedonomics acquisition", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:40.087+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2022ee36-64e5-4051-ac82-b0ab7efeeb35", "parentComponentId": null }, { "bbox": { "h": 0.01389, "w": 0.34375, "x": 0.05208, "y": 0.97083 }, "kind": "source-note", "text": "Note: growth rates represent organic + inorganic growth", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:40.087+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cec3b606-6a33-4015-b931-ac462f13e86e", "parentComponentId": null }, { "bbox": { "h": 0.11667, "w": 0.92083, "x": 0.04063, "y": 0.16111 }, "kind": "title", "text": "Enterprise ARR has grown at a 30%+ rate for the past 20 consecutive quarters and a 50% CAGR over the last three years.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:40.087+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "44b49dca-d465-4e1f-848d-489f09e2e5f2", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 8, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 4, "name": "Product", "beatId": "37b0763d-1c96-4192-8f24-e90d3beba60d", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Product", "slug": "sequoia-pitch-product", "status": "active", "canonId": "019dd9b8-2259-77df-a937-8b665c8066fe", "version": 1, "description": null }, "evidence": "Slides 4-8 describe BigCommerce's product and platform", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 11, "from": 7, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null }, "matchId": "8774b272-50db-4832-9096-5310a1a9666e", "evidence": "Slides 7-11 discuss ecommerce momentum and market growth", "position": 1, "objective": "Ecommerce momentum is accelerating", "confidence": 0.6, "extraction": { "at": "2026-07-16 23:05:56.786158+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 8, "type": "setup", "function": "establish_context", "rawType": "section_divider", "block": null, "metadata": { "slideType": "section_divider", "slideTypeCanon": { "name": "Section divider", "slug": "section_divider", "status": "active", "canonId": "019de52d-066a-7402-9554-6ae504999041", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "sparse", "densityScore": 2, "componentCount": 1, "textChars": 29, "nDataPoints": 0, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:38.543+00", "seconds": 2.051, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/8", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-8", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.06, "w": 0.876, "x": 0.062, "y": 0.47 }, "kind": "title", "text": "The market BigCommerce serves", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:38.543+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c5af0ffa-a546-4a34-801e-02168410dcc9", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 8, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 4, "name": "Product", "beatId": "37b0763d-1c96-4192-8f24-e90d3beba60d", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Product", "slug": "sequoia-pitch-product", "status": "active", "canonId": "019dd9b8-2259-77df-a937-8b665c8066fe", "version": 1, "description": null }, "evidence": "Slides 4-8 describe BigCommerce's product and platform", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 11, "from": 7, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null }, "matchId": "8774b272-50db-4832-9096-5310a1a9666e", "evidence": "Slides 7-11 discuss ecommerce momentum and market growth", "position": 1, "objective": "Ecommerce momentum is accelerating", "confidence": 0.6, "extraction": { "at": "2026-07-16 23:05:56.786158+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 9, "type": "setup", "function": "frame_situation", "rawType": "kpi_overview", "block": null, "metadata": { "slideType": "kpi_overview", "slideTypeCanon": { "name": "KPI overview (contrarian)", "slug": "kpi_overview", "status": "active", "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796", "version": 1, "description": null }, "function": "frame_situation", "functionCanon": { "name": "Frame situation", "slug": "frame_situation", "status": "active", "canonId": "019de52d-17bc-718f-8752-05ef2b72d7b3", "version": 1, "description": null }, "density": "dense", "densityScore": 68, "componentCount": 5, "textChars": 706, "nDataPoints": 12, "notes": null, "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:41.204+00", "seconds": 4.657, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/9", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-9", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.47, "w": 0.48, "x": 0.07, "y": 0.37 }, "kind": "chart", "text": "Retail ecommerce spend ($bil) from 2021 to 2026, with values $5,075, $5,437, $5,920, $6,478, $7,046, $7,619. Retail ecommerce (% of global retail spend) from 2021 to 2026, with values 19%, 19%, 20%, 21%, 22%, 23%.", "attrs": { "chart_type": "combo", "series_names": [ "Retail ecommerce spend ($bil)", "Retail ecommerce (% of global retail spend)" ], "x_axis_labels": [ "2021", "2022", "2023", "2024", "2025", "2026" ] }, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:41.204+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ba374f4d-4af5-4008-a876-dedc74226d7f", "parentComponentId": null }, { "bbox": { "h": 0.42, "w": 0.39, "x": 0.57, "y": 0.38 }, "kind": "list", "text": "Many enterprises use 'monolithic' legacy ecommerce platforms that need to be replaced for more modern and flexible architecture\nHeadless and composable commerce architecture makes implementing new ecommerce software for B2C and B2B merchants easier than the old rip-and-replace model", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:41.204+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ef5e93ed-c1b6-44bf-8c15-cd696dd87ad0", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.36, "x": 0.15, "y": 0.32 }, "kind": "paragraph", "text": "Adoption of ecommerce is accelerating", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:41.204+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9a8cbfb7-0034-40b7-a5c7-d4394cd75ce0", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.53, "x": 0.05, "y": 0.95 }, "kind": "source-note", "text": "Sources: eMarketer, Dec 2022; Morgan Stanley Research; William Blair Research", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:41.204+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "110aba8a-0575-4ef0-938b-587a54262def", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.05, "y": 0.14 }, "kind": "title", "text": "Global ecommerce momentum continues to accelerate and gain long-term share over brick and mortar", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:41.204+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c2a03a14-f76f-4bbf-b25b-f36e9f23bc82", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 10, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 9, "name": "Market Size", "beatId": "baf49f9c-658f-4d2e-91fd-6941da21f48e", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Market Size", "slug": "sequoia-pitch-market-size", "status": "active", "canonId": "019dd9b8-20e6-729c-bc28-05442906d032", "version": 1, "description": null }, "evidence": "Slides 9-10 provide market sizing information", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 11, "from": 7, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null }, "matchId": "8774b272-50db-4832-9096-5310a1a9666e", "evidence": "Slides 7-11 discuss ecommerce momentum and market growth", "position": 1, "objective": "Ecommerce momentum is accelerating", "confidence": 0.6, "extraction": { "at": "2026-07-16 23:05:56.786158+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 10, "type": "resolution", "function": "size_opportunity", "rawType": "market_sizing", "block": null, "metadata": { "slideType": "market_sizing", "slideTypeCanon": { "name": "Market sizing", "slug": "market_sizing", "status": "active", "canonId": "019de52d-08c8-756c-8664-733b73a7ee7b", "version": 1, "description": null }, "function": "size_opportunity", "functionCanon": { "name": "Size opportunity", "slug": "size_opportunity", "status": "active", "canonId": "019de52d-147b-7568-8828-a74a27697618", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 83, "componentCount": 7, "textChars": 749, "nDataPoints": 12, "notes": null, "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:42.257+00", "seconds": 5.543, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/10", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-10", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.56, "w": 0.502, "x": 0.047, "y": 0.306 }, "kind": "chart", "text": "Worldwide digital commerce applications revenue by deployment ($Bn) 2021A 7.0, 2022E 8.0, 2023E 9.2, 2024E 10.5, 2025E 12.0, 2026E 13.5. On-premise/other software, Public cloud services (own IP). 21% CAGR, (1%) CAGR.", "attrs": { "chart_type": "bar", "data_series": [ { "name": "On-premise/other software", "values": [ null, null, null, null, null, null ] }, { "name": "Public cloud services (own IP)", "values": [ 7, 8, 9.2, 10.5, 12, 13.5 ] } ], "y_axis_label": "($Bn)", "x_axis_labels": [ "2021A", "2022E", "2023E", "2024E", "2025E", "2026E" ] }, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Stacked bar chart (100%)", "slug": "bar-stacked-100pct", "status": "active", "canonId": "019de52c-ff14-71b8-8d88-860f8d7da84b", "version": 1, "description": null }, "framework": null }, "subkind": "bar-stacked-100pct", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:42.257+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f507f5df-42bd-4ac6-b644-fcf59502ffaa", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.38, "x": 0.58, "y": 0.36 }, "kind": "list", "text": "Enterprises are choosing Cloud/SaaS over on-premise software", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:42.257+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7e51e4ed-9429-45d5-bceb-50b1b929000f", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.38, "x": 0.58, "y": 0.68 }, "kind": "list", "text": "B2B application revenue spend is growing faster than B2C, and BigCommerce enables merchants to run B2B and B2B or a hybrid version on one platform", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:42.257+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8a2e60b5-85c1-45de-8046-76b7193ad4d6", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.38, "x": 0.58, "y": 0.49 }, "kind": "list", "text": "BigCommerce uniquely combines the flexibility of open-source with API-first composability and the benefits of multi-tenant SaaS", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:42.257+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ef73b062-c28d-4c23-962e-527a463703cc", "parentComponentId": null }, { "bbox": { "h": 0.015, "w": 0.43, "x": 0.047, "y": 0.92 }, "kind": "source-note", "text": "Source: IDC Worldwide Digital Commerce Applications Revenue Snapshot, May 2022.", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:42.257+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "03bfde43-8907-4c9c-a479-d1b973f0771f", "parentComponentId": null }, { "bbox": { "h": 0.029, "w": 0.746, "x": 0.047, "y": 0.202 }, "kind": "title", "text": "Ecommerce platform spend forecasted to grow to $13.5B in 2026", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:42.257+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d431481f-cdf1-4f05-be65-34f6c1266656", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.899, "x": 0.047, "y": 0.144 }, "kind": "title", "text": "BigCommerce serves B2C and B2B merchants all on one platform", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:42.257+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "74867758-8630-4c60-92dd-106de01a8901", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 10, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 9, "name": "Market Size", "beatId": "baf49f9c-658f-4d2e-91fd-6941da21f48e", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Market Size", "slug": "sequoia-pitch-market-size", "status": "active", "canonId": "019dd9b8-20e6-729c-bc28-05442906d032", "version": 1, "description": null }, "evidence": "Slides 9-10 provide market sizing information", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 11, "from": 7, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null }, "matchId": "8774b272-50db-4832-9096-5310a1a9666e", "evidence": "Slides 7-11 discuss ecommerce momentum and market growth", "position": 1, "objective": "Ecommerce momentum is accelerating", "confidence": 0.6, "extraction": { "at": "2026-07-16 23:05:56.786158+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 11, "type": "resolution", "function": "size_opportunity", "rawType": "market_sizing", "block": null, "metadata": { "slideType": "market_sizing", "slideTypeCanon": { "name": "Market sizing", "slug": "market_sizing", "status": "active", "canonId": "019de52d-08c8-756c-8664-733b73a7ee7b", "version": 1, "description": null }, "function": "size_opportunity", "functionCanon": { "name": "Size opportunity", "slug": "size_opportunity", "status": "active", "canonId": "019de52d-147b-7568-8828-a74a27697618", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 80, "componentCount": 6, "textChars": 888, "nDataPoints": 30, "notes": null, "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:42.096+00", "seconds": 4.96, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/11", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-11", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.62, "w": 0.84, "x": 0.079, "y": 0.229 }, "kind": "chart", "text": "2021E, 2022E, 2023E, 2024E, 2025E; Platform, Digital marketing / Omni, Apps, Shipping, Payments; $BN TAM", "attrs": { "chart_type": "stacked bar", "x_axis_label": "Year", "y_axis_label": "$BN TAM" }, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Stacked bar chart (100%)", "slug": "bar-stacked-100pct", "status": "active", "canonId": "019de52c-ff14-71b8-8d88-860f8d7da84b", "version": 1, "description": null }, "framework": null }, "subkind": "bar-stacked-100pct", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:42.096+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e85cea2e-7dcd-439b-b9d2-d83d0604e1a3", "parentComponentId": null }, { "bbox": { "h": 0.016, "w": 0.45, "x": 0.269, "y": 0.823 }, "kind": "legend", "text": "Platform, Digital marketing / Omni, Apps, Shipping, Payments", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:42.096+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "92a193f8-ea4a-4a5b-8f61-9cd9293ec374", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.101, "x": 0.786, "y": 0.229 }, "kind": "metric", "text": "$28BN TAM", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:42.096+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "392c2c9b-2c4f-4d9e-a9c3-cc03c5938e89", "parentComponentId": null }, { "bbox": { "h": 0.014, "w": 0.59, "x": 0.048, "y": 0.865 }, "kind": "source-note", "text": "Note: Gross margins represent BIGC estimates based on net revenue recognition on PSR", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:42.096+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3307a84d-99f5-41c3-b41a-14c348e4935b", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.91, "x": 0.048, "y": 0.894 }, "kind": "source-note", "text": "Sources and assumptions: (1) Tech platform spending based on IDC Worldwide Digital Commerce Applications Revenue Snapshot, 2021; (2) Digital marketing / Omnichannel spending based on eMarketer, March 2021, assuming US ecommerce ad spending is approximately 50% of global, with 2% addressable by BIGC through Feedonomics; (3) App TAM assumed to be equal to tech platform spending reflecting potential BIGC 20% revenue share; (4) Shipping and payments spending based on Grand View Research market size studies from May and June 2021; assuming 2% and 10% addressable, respectively.", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:42.096+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "75f3361f-709f-4480-8a6c-e78eb275b658", "parentComponentId": null }, { "bbox": { "h": 0.036, "w": 0.799, "x": 0.048, "y": 0.136 }, "kind": "title", "text": "Addressable market expanding beyond platform spending", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:42.096+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "eef427a4-fd3e-42af-8a64-4d30b2cf6aad", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [ { "to": 11, "from": 7, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null }, "matchId": "8774b272-50db-4832-9096-5310a1a9666e", "evidence": "Slides 7-11 discuss ecommerce momentum and market growth", "position": 1, "objective": "Ecommerce momentum is accelerating", "confidence": 0.6, "extraction": { "at": "2026-07-16 23:05:56.786158+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 12, "type": "setup", "function": "transition", "rawType": "section_divider", "block": null, "metadata": { "slideType": "section_divider", "slideTypeCanon": { "name": "Section divider", "slug": "section_divider", "status": "active", "canonId": "019de52d-066a-7402-9554-6ae504999041", "version": 1, "description": null }, "function": "transition", "functionCanon": { "name": "Transition", "slug": "transition", "status": "active", "canonId": "019de52d-1365-7149-92aa-66df859e75fd", "version": 1, "description": null }, "density": "sparse", "densityScore": 4, "componentCount": 2, "textChars": 37, "nDataPoints": 0, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:40.231+00", "seconds": 2.645, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/12", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-12", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.03888888888888888, "w": 0.038, "x": 0.04933333333333333, "y": 0.041666666666666664 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:40.231+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fa2bc098-b9f5-475a-a67d-e9ad4c40d09b", "parentComponentId": null }, { "bbox": { "h": 0.06666666666666667, "w": 0.8993333333333333, "x": 0.04933333333333333, "y": 0.48333333333333334 }, "kind": "title", "text": "The BigCommerce go to market strategy", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:40.231+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3291e201-e68e-4e54-971a-9e6d0d1b002f", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 13, "type": "appendix", "function": "present_framework", "rawType": "other", "block": null, "metadata": { "slideType": "other", "slideTypeCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "dense", "densityScore": 59, "componentCount": 11, "textChars": 156, "nDataPoints": 0, "notes": null, "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:43.655+00", "seconds": 5.664, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/13", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-13", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.06, "w": 0.12, "x": 0.76, "y": 0.82 }, "kind": "list", "text": "Commerce-as-a-Service", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:43.655+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0bb9533b-c791-4da4-a80f-e20cafd9d8f9", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.11, "x": 0.81, "y": 0.602 }, "kind": "list", "text": "Composable", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:43.655+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "300abb79-1b44-4a9d-96c4-33520e3cba5a", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.06, "x": 0.22, "y": 0.84 }, "kind": "list", "text": "Open SaaS", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:43.655+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "591b1c64-4deb-4c91-9e43-7da6c10d06d4", "parentComponentId": null }, { "bbox": { "h": 0.21, "w": 0.02, "x": 0.059, "y": 0.41 }, "kind": "list", "text": "STRATEGIC INITIATIVES", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:43.655+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8b8014f4-5233-4771-b2ff-08fd9523d38a", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.12, "x": 0.45, "y": 0.602 }, "kind": "list", "text": "Omnichannel", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:43.655+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a8f832aa-807c-4177-8118-4becc067217d", "parentComponentId": null }, { "bbox": { "h": 0.14, "w": 0.02, "x": 0.059, "y": 0.802 }, "kind": "list", "text": "STRATEGY PILLARS", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:43.655+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bd453289-0969-49a7-80d3-296790c9faeb", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.04, "x": 0.67, "y": 0.602 }, "kind": "list", "text": "B2B", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:43.655+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d8ea15a1-5fb2-47a7-a373-15b2c993429b", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.102, "x": 0.14, "y": 0.602 }, "kind": "list", "text": "Enterprise", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:43.655+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e205d6a5-2974-4e86-8c6c-6e802a376d38", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.12, "x": 0.29, "y": 0.602 }, "kind": "list", "text": "International", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:43.655+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e95f85ba-3da2-467e-aac6-c78024e17b9f", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.09, "x": 0.47, "y": 0.84 }, "kind": "list", "text": "Disruptive Tech", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:43.655+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "eccb52ab-88b6-4ee1-9e1d-94d09ef86e9f", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.57, "x": 0.047, "y": 0.143 }, "kind": "title", "text": "BigCommerce Strategic Focus", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:43.655+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "401a73ed-d330-415f-9146-1f6bfa2250b4", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 14, "type": "setup", "function": "propose_solution", "rawType": "propose_solution", "block": null, "metadata": { "slideType": "propose_solution", "slideTypeCanon": { "name": "Propose solution (contrarian)", "slug": "propose_solution", "status": "active", "canonId": "019de52d-1274-703c-81c6-5550f451697b", "version": 1, "description": null }, "function": "propose_solution", "functionCanon": { "name": "Propose solution (contrarian)", "slug": "propose_solution", "status": "active", "canonId": "019de52d-185b-74e9-bdfd-ea8cf318563f", "version": 1, "description": null }, "density": "dense", "densityScore": 54, "componentCount": 4, "textChars": 669, "nDataPoints": 1, "notes": null, "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:41.996+00", "seconds": 3.794, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/14", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-14", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.66, "w": 0.39, "x": 0.56, "y": 0.23 }, "kind": "diagram", "text": "Better customer experience, Improved data and listings, Increased views and ROAS, More traffic, Higher conversion, More GMV, 100+ ad, social, and marketplace channels", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Process flow", "slug": "process", "status": "active", "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838", "version": 1, "description": null }, "framework": null }, "subkind": "process", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:41.996+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a754c8cc-949d-49b4-ade2-5d5477388a92", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.49, "x": 0.04, "y": 0.902 }, "kind": "image", "text": "TED BAKER, PUMA, SONOS, CVSHealth", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo grid", "slug": "logo-grid", "status": "active", "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215", "version": 1, "description": null }, "framework": null }, "subkind": "logo-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:41.996+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "43052c95-cd53-4158-bed8-fc18b1fc0260", "parentComponentId": null }, { "bbox": { "h": 0.48, "w": 0.45, "x": 0.077, "y": 0.306 }, "kind": "list", "text": "Accelerate growth by easily listing products across social channels, marketplaces, search engines and new regions.\nDrive channel performance through accurate and optimized listings.\nElevate customer experience through consistent listings, up-to-date inventory levels and automated order syncing for fast fulfillment.\nIncrease operational efficiency with a combination of automated and managed services.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:41.996+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c2ff32bc-3d70-48f7-847e-888407746914", "parentComponentId": null }, { "bbox": { "h": 0.016, "w": 0.307, "x": 0.647, "y": 0.95 }, "kind": "source-note", "text": "All trademarks and logos are the property of their respective owners", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:41.996+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "eedba9e5-46ee-4f1d-a615-c96daeb3f833", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [ { "to": 18, "from": 14, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "912bb42f-f706-48e1-b7eb-f13bd5cdd6a0", "evidence": "Slides 14-18 discuss the need for merchants to sell more everywhere", "position": 0, "objective": "Merchants need to be able to sell more everywhere", "confidence": 0.6, "extraction": { "at": "2026-07-16 23:05:56.752157+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 15, "type": "appendix", "function": "illustrate_case", "rawType": "other", "block": null, "metadata": { "slideType": "other", "slideTypeCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43", "version": 1, "description": null }, "function": "illustrate_case", "functionCanon": { "name": "Illustrate case", "slug": "illustrate_case", "status": "active", "canonId": "019de52d-13b4-772c-bb73-1873612a7463", "version": 1, "description": null }, "density": "balanced", "densityScore": 45, "componentCount": 3, "textChars": 1303, "nDataPoints": 0, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:43.502+00", "seconds": 4.812, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/15", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-15", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.839, "w": 0.809, "x": 0.167, "y": 0.13 }, "kind": "image", "text": "Harvard Business Publishing, USCutter, suppliesoutlet, Interform, SILK WORLDWIDE, FUJITSU, DISCOUNT ELECTRONICS, psi, FARMER BOY, sherrilltree, MANN LAKE BEE & AG SUPPLY, Rainbow ECOScience, HANNA instruments, ATS Advanced Technology Services, Inc., G2S TOBEQ, BOXHUB., ckfoods, GREEN ROADS, THE BEER BAT, CANDY CLUB, WALTON'S Everything but the Meat, HSWHOLESALE JUUL MASTER DISTRIBUTOR, amtouch DENTAL SUPPLY, SIEMENS Healthineers, ResMed, VERTICAL PPE Personal Protective Equipment, SafetyCulture, Clarion, PREMIER SAFETY, AORN SAFE SURGERY TOGETHER, ACLS, KELTY, Black Diamond, BOBUX, Odiono, NATORI, GIRL & DUG SAN DIEGO | PORTLAND, GILDAN BRANDS, Orangetheory FITNESS, panache, berlin PACKAGING, McDurmon, TECTRAN Driven to be BETTER, ascdirect.co.uk THE ON-LINE PACKAGING COMPANY, HUDSON FASTENER 1-877-4-A-SCREW, K9, DuraMark Technologies, HK Living, LifetimeBrands, BARRON DESIGNS, EMPIRE Moulding & Millwork A MONO Building Products Company, THE Cook & BOARDMAN GROUP, The Chas. E. Phipps Company", "attrs": {}, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo grid", "slug": "logo-grid", "status": "active", "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215", "version": 1, "description": null }, "framework": null }, "subkind": "logo-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:43.502+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8eb6c377-eb52-42c4-83ee-7f58450d4ba8", "parentComponentId": null }, { "bbox": { "h": 0.78, "w": 0.12, "x": 0.038, "y": 0.15 }, "kind": "list", "text": "Publishing, Printing, IT & Electronics\nIndustrial & Ag Supply\nFood, Beverage & CBD\nHealthcare, Medical & Safety Supply\nApparel, Sports & Outdoors\nManufacturing\nHomegoods & Building Supply", "attrs": {}, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:43.502+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "be1e11f0-0323-475c-98d7-c0ef93402fba", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.875, "x": 0.083, "y": 0.036 }, "kind": "title", "text": "B2B buyers across industries expect a modern experience similar to what they see in consumer-focused ecommerce", "attrs": {}, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:43.502+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5eef0c86-2519-49e9-a424-63f00201fcf1", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [ { "to": 18, "from": 14, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "912bb42f-f706-48e1-b7eb-f13bd5cdd6a0", "evidence": "Slides 14-18 discuss the need for merchants to sell more everywhere", "position": 0, "objective": "Merchants need to be able to sell more everywhere", "confidence": 0.6, "extraction": { "at": "2026-07-16 23:05:56.752157+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 16, "type": "setup", "function": "propose_solution", "rawType": "propose_solution", "block": null, "metadata": { "slideType": "propose_solution", "slideTypeCanon": { "name": "Propose solution (contrarian)", "slug": "propose_solution", "status": "active", "canonId": "019de52d-1274-703c-81c6-5550f451697b", "version": 1, "description": null }, "function": "propose_solution", "functionCanon": { "name": "Propose solution (contrarian)", "slug": "propose_solution", "status": "active", "canonId": "019de52d-185b-74e9-bdfd-ea8cf318563f", "version": 1, "description": null }, "density": "dense", "densityScore": 70, "componentCount": 6, "textChars": 716, "nDataPoints": 0, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:44.055+00", "seconds": 5.23, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/16", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-16", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.57, "w": 0.37, "x": 0.59, "y": 0.35 }, "kind": "image", "text": "MKM, GOREWEAR, LARQ, Mountain Equipment Company, MiTOQ, K2, SPICEOLOGY, 19SPORTS, MACH ALLIANCE, solo stove, FOUR PILLARS, YETI CYCLES, LA PERLA, Kลkatat, Murad, SOG STUDIES AND OBSERVATIONS GROUP, TED BAKER LONDON, bensons for beds, Fortune Brands A home and security company", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo grid", "slug": "logo-grid", "status": "active", "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215", "version": 1, "description": null }, "framework": null }, "subkind": "logo-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.055+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c5f6b40f-cb6b-41bc-9662-899376811317", "parentComponentId": null }, { "bbox": { "h": 0.075, "w": 0.44, "x": 0.069, "y": 0.49 }, "kind": "list", "text": "freedom to mix, match and combine best of breed tech solutions to create a more customized and robust technology stack.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.055+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7753a4e3-485d-41a1-845a-8aaec1298189", "parentComponentId": null }, { "bbox": { "h": 0.09, "w": 0.44, "x": 0.069, "y": 0.68 }, "kind": "list", "text": "B2C and B2B merchants can now create the most modern customer experiences and enterprise grade solutions without limitations or complexity.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.055+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f363e864-4109-433b-b20d-c3db3d808cbf", "parentComponentId": null }, { "bbox": { "h": 0.025, "w": 0.799, "x": 0.101, "y": 0.18 }, "kind": "paragraph", "text": "for enterprise ecommerce seeking the most modern approach to technology", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.055+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a1b6571e-25e4-46eb-9d09-2c189a2c1f0d", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.46, "x": 0.049, "y": 0.352 }, "kind": "paragraph", "text": "For enterprise customers, now more than ever, flexibility and composability are especially important:", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.055+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a5993c1d-34b6-4d7e-83a3-a223e87f68b3", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.299, "x": 0.101, "y": 0.14 }, "kind": "title", "text": "Composable", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.055+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bc563366-a548-435a-9d66-8c75371908d5", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "dfcd48b3-ef3b-44c4-8c49-13f61bb09abd", "evidence": "B2C and B2B merchants can now create the most modern customer experiences and enterprise grade solutions without limitations or complexity.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:35.512027+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Value Proposition Canvas", "slug": "value-proposition-canvas", "status": "active", "bestFor": null, "canonId": "019dd956-85a9-713f-8a1c-b6e5af5cc6cd", "version": 1, "bodyDocId": null, "description": "Mapping customer jobs/pains/gains to your value proposition", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "1c171905-50d3-4fdb-92db-ccc70aaa1f10", "evidence": "freedom to mix, match and combine best of breed tech solutions to create a more customized and robust technology stack.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:35.548476+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [], "loops": [ { "to": 18, "from": 14, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "912bb42f-f706-48e1-b7eb-f13bd5cdd6a0", "evidence": "Slides 14-18 discuss the need for merchants to sell more everywhere", "position": 0, "objective": "Merchants need to be able to sell more everywhere", "confidence": 0.6, "extraction": { "at": "2026-07-16 23:05:56.752157+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 17, "type": "appendix", "function": "illustrate_case", "rawType": "other", "block": null, "metadata": { "slideType": "other", "slideTypeCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43", "version": 1, "description": null }, "function": "illustrate_case", "functionCanon": { "name": "Illustrate case", "slug": "illustrate_case", "status": "active", "canonId": "019de52d-13b4-772c-bb73-1873612a7463", "version": 1, "description": null }, "density": "dense", "densityScore": 74, "componentCount": 9, "textChars": 468, "nDataPoints": 0, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:44.296+00", "seconds": 5.344, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/17", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-17", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.025, "w": 0.09, "x": 0.045, "y": 0.56 }, "kind": "image", "text": "WordPress", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.296+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "03b925f1-fe6d-4eae-aa82-e3ba621c1c56", "parentComponentId": null }, { "bbox": { "h": 0.025, "w": 0.08, "x": 0.045, "y": 0.46 }, "kind": "image", "text": "NuxtJS", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.296+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "212b3e59-4bc3-4b47-bedd-fa5aa6fd1ee1", "parentComponentId": null }, { "bbox": { "h": 0.025, "w": 0.08, "x": 0.045, "y": 0.36 }, "kind": "image", "text": "Gatsby", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.296+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "293fd789-ebfc-45ad-9eac-e55c93b22a80", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.102, "x": 0.045, "y": 0.26 }, "kind": "image", "text": "NEXT.js", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.296+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7966d104-8e8d-4a2a-b276-007076c75b18", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.09, "x": 0.045, "y": 0.81 }, "kind": "image", "text": "bloomreach", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.296+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9356b177-8691-46ad-8593-82c3c9f4272e", "parentComponentId": null }, { "bbox": { "h": 0.025, "w": 0.07, "x": 0.045, "y": 0.76 }, "kind": "image", "text": "algolia", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.296+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ac0b9673-2e3e-407e-9dc2-74bbfc5d4834", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.09, "x": 0.045, "y": 0.66 }, "kind": "image", "text": "contentful", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.296+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "eec31f74-a007-4c78-bc62-7f26e4c15183", "parentComponentId": null }, { "bbox": { "h": 0.69, "w": 0.78, "x": 0.18, "y": 0.24 }, "kind": "image", "text": "Ollie, le petit planet, MITOQ, Mountain Equipment Company, HK, GOREWEAR, LARQ, FORCITE, VP, UNU, Spencil, OURA, springbok, Black Diamond, holly yashฤฑ, YETI, URBAN JUNGLE, APPELLES., SPICEOLOGY, Airomรฉ, Good Beautiful, CANDLE WARMERS, THE SCHOOL OF LIFE, FOUR PILLARS, K2, solo stove, LA PERLA, Kลkatat, Murad., SOG, TED BAKER LONDON, 19SPORTS, MKM, bensons for beds, Fortune Brands", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo grid", "slug": "logo-grid", "status": "active", "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215", "version": 1, "description": null }, "framework": null }, "subkind": "logo-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.296+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cebc6426-88d9-4d67-8474-c3e6888985ee", "parentComponentId": null }, { "bbox": { "h": 0.035, "w": 0.56, "x": 0.045, "y": 0.147 }, "kind": "title", "text": "Customer snapshot by integration", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.296+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f637dc28-1bc9-4f82-9b6e-158a40acfff5", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [ { "to": 18, "from": 14, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "912bb42f-f706-48e1-b7eb-f13bd5cdd6a0", "evidence": "Slides 14-18 discuss the need for merchants to sell more everywhere", "position": 0, "objective": "Merchants need to be able to sell more everywhere", "confidence": 0.6, "extraction": { "at": "2026-07-16 23:05:56.752157+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 18, "type": "setup", "function": "propose_solution", "rawType": "propose_solution", "block": null, "metadata": { "slideType": "propose_solution", "slideTypeCanon": { "name": "Propose solution (contrarian)", "slug": "propose_solution", "status": "active", "canonId": "019de52d-1274-703c-81c6-5550f451697b", "version": 1, "description": null }, "function": "propose_solution", "functionCanon": { "name": "Propose solution (contrarian)", "slug": "propose_solution", "status": "active", "canonId": "019de52d-185b-74e9-bdfd-ea8cf318563f", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 83, "componentCount": 17, "textChars": 676, "nDataPoints": 0, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:47.439+00", "seconds": 7.313, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/18", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-18", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.02, "w": 0.06, "x": 0.89, "y": 0.12 }, "kind": "image", "text": "Jmango", "attrs": {}, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.439+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0663e825-eea9-44b1-bc3c-9c359c61b363", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.03, "x": 0.64, "y": 0.69 }, "kind": "image", "text": "silk", "attrs": {}, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.439+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1946b613-5b83-4008-b26c-f1d232737538", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.06, "x": 0.89, "y": 0.12 }, "kind": "image", "text": "InfoTrax", "attrs": {}, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.439+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "59a6a55b-4f41-42a8-a670-1a1599b2023c", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.04, "x": 0.63, "y": 0.67 }, "kind": "image", "text": "PayU", "attrs": {}, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.439+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "84f42c2b-8f8d-425b-b312-81d09403254f", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.04, "x": 0.91, "y": 0.68 }, "kind": "image", "text": "Zarla", "attrs": {}, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.439+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "85415f3c-0829-4a4c-8126-77c2378f5403", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.06, "x": 0.89, "y": 0.12 }, "kind": "image", "text": "UNBOUND COMMERCE", "attrs": {}, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.439+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9a51f08a-24b6-4ee0-b49a-66f99d29e398", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.06, "x": 0.89, "y": 0.12 }, "kind": "image", "text": "avasam", "attrs": {}, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.439+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a329a5d2-1ffc-4bac-a6a0-8f94628bee56", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.13, "x": 0.82, "y": 0.08 }, "kind": "image", "text": "WINEDIRECT", "attrs": {}, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.439+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b3b9029f-e443-4e88-a69f-9eac382644c7", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.07, "x": 0.605, "y": 0.38 }, "kind": "image", "text": "clover", "attrs": {}, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.439+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cf51bb86-6cbe-4371-9787-4d31cc678825", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.53, "x": 0.424, "y": 0.219 }, "kind": "list", "text": "Tailor ecommerce to the specific needs of a category or use case", "attrs": {}, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.439+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1a40a2b8-505f-4f3c-853c-6f9a777a8b59", "parentComponentId": null }, { "bbox": { "h": 0.13, "w": 0.319, "x": 0.07, "y": 0.67 }, "kind": "list", "text": "Ability to go-to-market with partners to serve more merchants in more ways and more places", "attrs": {}, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.439+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "23302cfb-b22f-4073-9b2a-cdf341036ec0", "parentComponentId": null }, { "bbox": { "h": 0.09, "w": 0.23, "x": 0.727, "y": 0.429 }, "kind": "list", "text": "Extend commerce to mobile apps, devices, form factors, and virtual use cases", "attrs": {}, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.439+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2f3d2e01-38da-4b1c-ad02-373a5177044a", "parentComponentId": null }, { "bbox": { "h": 0.09, "w": 0.23, "x": 0.727, "y": 0.709 }, "kind": "list", "text": "Embed ecommerce trial experiences within an existing offering", "attrs": {}, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.439+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "46d089c1-411b-475e-9d65-e4349324115b", "parentComponentId": null }, { "bbox": { "h": 0.09, "w": 0.26, "x": 0.424, "y": 0.429 }, "kind": "list", "text": "Cross-sell ecommerce fully integrated with a technology, application or service", "attrs": {}, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.439+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "633ec949-289e-4246-a9ce-e6fc0364d8e8", "parentComponentId": null }, { "bbox": { "h": 0.09, "w": 0.26, "x": 0.424, "y": 0.709 }, "kind": "list", "text": "Localize BigCommerce anywhere in the world in terms of sales, marketing, service", "attrs": {}, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.439+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "94210905-a8c4-43af-8744-a858f00cc868", "parentComponentId": null }, { "bbox": { "h": 0.13, "w": 0.319, "x": 0.07, "y": 0.437 }, "kind": "list", "text": "BigCommerce enables partners to create and sell customized commerce solutions powered by our platform technology.", "attrs": {}, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.439+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c8177dc3-ecbc-427a-be6b-ffa937b28158", "parentComponentId": null }, { "bbox": { "h": 0.19, "w": 0.347, "x": 0.047, "y": 0.144 }, "kind": "title", "text": "Enable commerce anywhere, powered by BigCommerce", "attrs": {}, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.439+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "561a3403-b5f6-4f2b-ba70-85538587342d", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Canvas framework", "slug": "canvas-framework", "status": "active", "bestFor": null, "canonId": "019dd9e1-5005-762c-82f8-265b08436ca1", "version": 1, "bodyDocId": null, "description": "Named canvas (business model canvas, value prop canvas, etc.).", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "601e015a-1f81-4a07-b455-b0a0bca6bec0", "evidence": "Extend commerce to mobile apps, devices, form factors, and virtual use cases", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:35.696674+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "whyItWorks": null, "antipattern": null, "cardinality": "optional", "narrativePurpose": null }, { "tool": { "name": "Deploy / Reshape / Invent (BCG)", "slug": "bcg-deploy-reshape-invent", "status": "active", "bestFor": null, "canonId": "019de52d-2044-72cc-b402-2511b4663d84", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "4a426939-eff2-49f9-826e-3f8b3267fc86", "evidence": "BigCommerce enables partners to create and sell customized commerce solutions powered by our platform technology.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:35.660066+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [], "loops": [ { "to": 18, "from": 14, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "912bb42f-f706-48e1-b7eb-f13bd5cdd6a0", "evidence": "Slides 14-18 discuss the need for merchants to sell more everywhere", "position": 0, "objective": "Merchants need to be able to sell more everywhere", "confidence": 0.6, "extraction": { "at": "2026-07-16 23:05:56.752157+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 19, "type": "setup", "function": "decompose_segments", "rawType": "segmentation", "block": null, "metadata": { "slideType": "segmentation", "slideTypeCanon": { "name": "Segmentation", "slug": "segmentation", "status": "active", "canonId": "019de52d-0917-75d5-9172-1b3b3c2f6400", "version": 1, "description": null }, "function": "decompose_segments", "functionCanon": { "name": "Decompose segments", "slug": "decompose_segments", "status": "active", "canonId": "019de52d-14f1-74f8-be75-beb0be1135ec", "version": 1, "description": null }, "density": "balanced", "densityScore": 45, "componentCount": 3, "textChars": 1179, "nDataPoints": 0, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:44.807+00", "seconds": 4.388, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/19", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-19", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.81, "w": 0.86, "x": 0.11, "y": 0.14 }, "kind": "image", "text": "ChapStick, IVORY, GREEN ROADS, Nature'sOne, MOLTON BROWN, MitoQ, LARQ, mountain rose herbs, victoriahealth, TED BAKER, GORE, birdsnest, NATORI, LA PERLA, PETER CHRISTIAN, GRENSON, Reebok, ABI AND JOSEPH, FUJITSU, NOKIA, I Phones, SHARP, motorola defy, Nikon, musicdirect, Leica, vodafone, BRICKHOUSE SECURITY, Skullcandy, CAT, ONE KINGS LANE, DUXIANA, MEYER'S CLEAN DAY, bensons for beds, CARILOHA, BURROW, Winstanleys Pramworld, solo stove, AMERICAN LEATHER, Big Green Egg, HK Living, Carluccio's, KING ARTHUR, BEER CARTEL, 5-hour ENERGY, Lammes CANDIES, BLACKBERRY FARMSHOP, dippin dots, JOHNNIE WALKER, THE WINE FLYER, BEN&JERRY'S, TIENDA CLUB PUEBLA, K2 SPORTS, Tienda Chivas, ROCK BOTTOM GOLF, pure barre, YETI, Mountain Equipment Company, marucci, TOTTENHAM HOTSPUR, EST EUROSPORT TUNING, AWESOME, PRIORITY TIRE, Brock's, STG, VAN CAFE, B3 WHEELS, mazda, FARMER BOY, GILDAN BRANDS, MKM BUILDING SUPPLIES, Harvard Business Publishir, KYOCERA, Black Diamond, TECTRAN, UNITED AQUA GROUP, ResMed, berlin PACKAGING", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo grid", "slug": "logo-grid", "status": "active", "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215", "version": 1, "description": null }, "framework": null }, "subkind": "logo-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.807+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "db1c9cab-94f3-490d-97e8-3f4faef721c2", "parentComponentId": null }, { "bbox": { "h": 0.76, "w": 0.102, "x": 0.036, "y": 0.166 }, "kind": "list", "text": "Health & Beauty\nApparel\nElectronics\nHome & Garden\nFood & Beverage\nSports & Outdoors\nAutomotive\nB2B & Industrial", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.807+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ac911cfa-aee9-409d-9bf3-125c33f65292", "parentComponentId": null }, { "bbox": { "h": 0.029, "w": 0.69, "x": 0.086, "y": 0.06 }, "kind": "title", "text": "Strong enterprise customers across multiple verticals", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.807+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dd7fe28a-ec87-49a7-be98-b93ebe847c64", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "2x2 matrix", "slug": "matrix-2x2", "status": "active", "bestFor": null, "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8", "version": 1, "bodyDocId": null, "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "6f59b7ef-7cb1-4b5a-8ae0-c360fc31963a", "evidence": "Health & Beauty Apparel Electronics Home & Garden Food & Beverage Sports & Outdoors Automotive B2B & Industrial", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:35.77344+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 19, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 20, "type": "setup", "function": "compare_peers", "rawType": "competitive_analysis", "block": null, "metadata": { "slideType": "competitive_analysis", "slideTypeCanon": { "name": "Competitive analysis", "slug": "competitive_analysis", "status": "active", "canonId": "019de52d-093e-776b-94c6-c1573f5f1a31", "version": 1, "description": null }, "function": "compare_peers", "functionCanon": { "name": "Compare peers", "slug": "compare_peers", "status": "active", "canonId": "019de52d-1453-72ba-a367-9ba3d34c1630", "version": 1, "description": null }, "density": "balanced", "densityScore": 36, "componentCount": 4, "textChars": 299, "nDataPoints": 0, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:44.019+00", "seconds": 3.591, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/20", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-20", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.06, "w": 0.15, "x": 0.409, "y": 0.83 }, "kind": "image", "text": "BigCommerce Partner logo", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.019+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c3ddae0a-2be3-4ee9-83f8-d5e4869b8067", "parentComponentId": null }, { "bbox": { "h": 0.75, "w": 0.909, "x": 0.05, "y": 0.13 }, "kind": "list", "text": "BackOffice, PIM, B2B, Hosting CMS\nShipping\nOmnichannel\nMarketing Automation\nPayments & FinTech\nInsights, Tax & Accounting\nCustomer Support & CRM\nMobile", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.019+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7a0d8aa4-0a8e-48ae-89fa-11016dca451a", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.91, "x": 0.04, "y": 0.96 }, "kind": "source-note", "text": "90+ PREFERRED & ELITE PARTNERS\n1,000+ APPS\n50+ INDUSTRY CATEGORIES", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.019+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a08e7ea4-5b6c-412a-a5ce-b8ec61a13d5d", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.61, "x": 0.083, "y": 0.06 }, "kind": "title", "text": "An incredible ecosystem of best of breed partner solutions", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.019+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "868be5bf-5496-438e-a13b-5c697a11819e", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Porter's 5 Forces", "slug": "porters-5-forces", "status": "active", "bestFor": null, "canonId": "019de52d-2271-73ac-8edd-04d3fd11d781", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "24d59427-9313-4ae6-83ad-1a0ca4ea6bb6", "evidence": "BackOffice, PIM, B2B, Hosting CMS Shipping Omnichannel Marketing Automation Payments & FinTech Insights, Tax & Accounting Customer Support & CRM Mobile", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:35.849355+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 20, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 21, "type": "setup", "function": "transition", "rawType": "section_divider", "block": null, "metadata": { "slideType": "section_divider", "slideTypeCanon": { "name": "Section divider", "slug": "section_divider", "status": "active", "canonId": "019de52d-066a-7402-9554-6ae504999041", "version": 1, "description": null }, "function": "transition", "functionCanon": { "name": "Transition", "slug": "transition", "status": "active", "canonId": "019de52d-1365-7149-92aa-66df859e75fd", "version": 1, "description": null }, "density": "sparse", "densityScore": 1, "componentCount": 1, "textChars": 10, "nDataPoints": 0, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:42.856+00", "seconds": 1.908, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/21", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-21", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.1, "w": 0.38, "x": 0.05, "y": 0.43 }, "kind": "title", "text": "Financials", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:42.856+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8d97c397-f76f-4451-bfe2-d4d3dd8cf6dd", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Section divider", "slug": "section-divider", "status": "active", "bestFor": null, "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7", "version": 1, "bodyDocId": null, "description": "A transitional slide marking the start of a new section.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "d046ec5d-c3a8-427b-b64d-0254e216496d", "evidence": "Financials", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-17 01:40:35.925376+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 21, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 34, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 21, "name": "Financials", "beatId": "0a28da1f-4d3c-4f40-9f3f-97784110fcab", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Financials", "slug": "sequoia-pitch-financials", "status": "active", "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75", "version": 1, "description": null }, "evidence": "Slides 21-34 provide financial information", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 22, "type": "appendix", "function": "establish_context", "rawType": "other", "block": null, "metadata": { "slideType": "other", "slideTypeCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "balanced", "densityScore": 38, "componentCount": 3, "textChars": 462, "nDataPoints": 1, "notes": null, "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:44.046+00", "seconds": 3.088, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/22", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-22", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.25, "w": 0.88, "x": 0.046, "y": 0.58 }, "kind": "list", "text": "Enterprise accounts:\n(a) require custom-negotiated, multi-year contracts\n(b) include custom negotiated contract terms (liability limits, info sec, etc)\n(c) want technical and professional services offerings, and\n(d) often conduct detailed RFPs with custom requirements", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.046+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "13abade4-40df-4d51-9147-dc2d88d30268", "parentComponentId": null }, { "bbox": { "h": 0.14, "w": 0.914, "x": 0.046, "y": 0.37 }, "kind": "paragraph", "text": "โ€œEnterprise accountsโ€ have at least one contracted enterprise plan. These accounts do a minimum of $1M GMV per year and scale into hundreds of millions and higher.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.046+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "695b7226-3189-4795-9e85-ec3ab296d5df", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.699, "x": 0.046, "y": 0.19 }, "kind": "title", "text": "BigCommerce Enterprise accounts", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:44.046+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "41dee663-751e-4dc4-bef2-b0fa7d2786ea", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 34, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 21, "name": "Financials", "beatId": "0a28da1f-4d3c-4f40-9f3f-97784110fcab", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Financials", "slug": "sequoia-pitch-financials", "status": "active", "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75", "version": 1, "description": null }, "evidence": "Slides 21-34 provide financial information", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 23, "type": "setup", "function": "quantify_opportunity", "rawType": "kpi_overview", "block": null, "metadata": { "slideType": "kpi_overview", "slideTypeCanon": { "name": "KPI overview (contrarian)", "slug": "kpi_overview", "status": "active", "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796", "version": 1, "description": null }, "function": "quantify_opportunity", "functionCanon": { "name": "Quantify opportunity", "slug": "quantify_opportunity", "status": "active", "canonId": "019de52d-17e4-726f-aa15-83350acef1dd", "version": 1, "description": null }, "density": "dense", "densityScore": 50, "componentCount": 4, "textChars": 393, "nDataPoints": 44, "notes": null, "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:47.471+00", "seconds": 5.961, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/23", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-23", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.61, "w": 0.46, "x": 0.04, "y": 0.21 }, "kind": "chart", "text": "Enterprise account ARR as a % of total ARR; 1Q20-4Q22; Enterprise account ARR: 52% to 72%; Retail account ARR: 48% to 28%", "attrs": { "series": [ { "data": [ 52, 53, 54, 56, 57, 59, 63, 64, 67, 70, 71, 72 ], "name": "Enterprise account ARR" }, { "data": [ 48, 47, 46, 44, 43, 41, 37, 36, 33, 30, 29, 28 ], "name": "Retail account ARR" } ], "x_axis_labels": [ "1Q20", "2Q20", "3Q20", "4Q20", "1Q21", "2Q21", "3Q21", "4Q21", "1Q22", "2Q22", "3Q22", "4Q22" ], "y_axis_labels": [ "0%", "20%", "40%", "60%", "80%", "100%" ] }, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Stacked bar chart", "slug": "bar-stacked", "status": "active", "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7", "version": 1, "description": null }, "framework": null }, "subkind": "bar-stacked", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.471+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5c52e705-ddcd-48f5-92c4-281cb0988e8a", "parentComponentId": null }, { "bbox": { "h": 0.61, "w": 0.47, "x": 0.51, "y": 0.21 }, "kind": "chart", "text": "Enterprise account ARR ($M); 1Q20-4Q22; $71M to $224M; YoY growth: +40% to +30%", "attrs": { "series": [ { "data": [ 71, 80, 90, 101, 112, 123, 160, 173, 189, 207, 216, 224 ], "name": "Enterprise account ARR ($M)" } ], "x_axis_labels": [ "1Q20", "2Q20", "3Q20", "4Q20", "1Q21", "2Q21", "3Q21", "4Q21", "1Q22", "2Q22", "3Q22", "4Q22" ], "y_axis_labels": [ "$0M", "$50M", "$100M", "$150M", "$200M", "$250M" ] }, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.471+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c9cd0e04-3ef1-4e5a-a86d-012917920922", "parentComponentId": null }, { "bbox": { "h": 0.01, "w": 0.38, "x": 0.31, "y": 0.97 }, "kind": "source-note", "text": "*Note: Q3 2022 marks the 1 year anniversary of the Feedonomics acquisition", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.471+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7fc7ae58-d4ab-4e8f-97ae-f65a48f1d10b", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.91, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Strong enterprise and mid-market growth as customer mix continues to shift further towards larger B2C and B2B merchants", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.471+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6fb9e876-9869-4a07-8087-744871bf89e3", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 34, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 21, "name": "Financials", "beatId": "0a28da1f-4d3c-4f40-9f3f-97784110fcab", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Financials", "slug": "sequoia-pitch-financials", "status": "active", "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75", "version": 1, "description": null }, "evidence": "Slides 21-34 provide financial information", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 24, "type": "setup", "function": "quantify_opportunity", "rawType": "kpi_overview", "block": null, "metadata": { "slideType": "kpi_overview", "slideTypeCanon": { "name": "KPI overview (contrarian)", "slug": "kpi_overview", "status": "active", "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796", "version": 1, "description": null }, "function": "quantify_opportunity", "functionCanon": { "name": "Quantify opportunity", "slug": "quantify_opportunity", "status": "active", "canonId": "019de52d-17e4-726f-aa15-83350acef1dd", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 95, "componentCount": 9, "textChars": 1581, "nDataPoints": 100, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:50.589+00", "seconds": 8.248, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/24", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-24", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.51, "w": 0.39, "x": 0.07, "y": 0.16 }, "kind": "chart", "text": "Annual Revenue Growth: 2019: $112M (+22% YoY), $83M Subscription, $29M Partner. 2020: $152M (+36%), $104M Subscription, $49M Partner. 2021: $220M (+44%), $155M Subscription, $65M Partner. 2022: $279M (+27%), $206M Subscription, $73M Partner.", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Stacked bar chart (100%)", "slug": "bar-stacked-100pct", "status": "active", "canonId": "019de52c-ff14-71b8-8d88-860f8d7da84b", "version": 1, "description": null }, "framework": null }, "subkind": "bar-stacked-100pct", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:50.589+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "79e88e7b-a772-4a4e-a045-a252378cacfe", "parentComponentId": null }, { "bbox": { "h": 0.51, "w": 0.49, "x": 0.48, "y": 0.16 }, "kind": "chart", "text": "Quarterly Revenue Growth: 1Q20: $33M (+30% YoY), $24M Subscription, $10M Partner. 2Q20: $36M, $24M Subscription, $12M Partner. 3Q20: $40M (+33%), $27M Subscription, $13M Partner. 4Q20: $43M (+41%), $30M Subscription, $13M Partner. 1Q21: $47M (+39%), $32M Subscription, $15M Partner. 2Q21: $49M (+35%), $34M Subscription, $15M Partner. 3Q21: $59M (+49%), $42M Subscription, $17M Partner. 4Q21: $65M (+50%), $47M Subscription, $18M Partner. 1Q22: $66M (+42%), $48M Subscription, $18M Partner. 2Q22: $68M (+39%), $51M Subscription, $17M Partner. 3Q22: $72M (+22%), $53M Subscription, $19M Partner. 4Q22: $72M (+12%), $53M Subscription, $19M Partner.", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Stacked bar chart (100%)", "slug": "bar-stacked-100pct", "status": "active", "canonId": "019de52c-ff14-71b8-8d88-860f8d7da84b", "version": 1, "description": null }, "framework": null }, "subkind": "bar-stacked-100pct", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:50.589+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a8637ed8-c0ce-4761-b3d6-cdc67246e6a2", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.36, "x": 0.12, "y": 0.89 }, "kind": "legend", "text": "Subscription Services, Partner and Services", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:50.589+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "291cbb28-4a8d-44f5-93b4-3fc40f1d8415", "parentComponentId": null }, { "bbox": { "h": 0.023, "w": 0.57, "x": 0.088, "y": 0.098 }, "kind": "paragraph", "text": "(Driven by continued strength in enterprise accounts)", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:50.589+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "64d36ef3-0158-4d83-ba3d-abf96cc18c10", "parentComponentId": null }, { "bbox": { "h": 0.01, "w": 0.49, "x": 0.31, "y": 0.96 }, "kind": "source-note", "text": "*Note: Q3 2022 marks the 1 year anniversary of the Feedonomics acquisition", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:50.589+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6c512789-f5ee-4b71-843a-0158b898ca5a", "parentComponentId": null }, { "bbox": { "h": 0.01, "w": 0.25, "x": 0.05, "y": 0.96 }, "kind": "source-note", "text": "Note: Amounts may not add due to rounding.", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:50.589+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8d91262e-6972-4844-a4a8-390c711d23a2", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.89, "x": 0.08, "y": 0.71 }, "kind": "table", "text": "y/y: Subscription Services: 2019: 17%, 2020: 25%, 2021: 49%, 2022: 33%. Quarterly: 1Q20: 22%, 2Q20: 19%, 3Q20: 26%, 4Q20: 33%, 1Q21: 36%, 2Q21: 42%, 3Q21: 59%, 4Q21: 58%, 1Q22: 50%, 2Q22: 51%, 3Q22: 26%, 4Q22: 14%.", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:50.589+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0a09a8c4-44a5-4604-aa03-184462731483", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.89, "x": 0.08, "y": 0.78 }, "kind": "table", "text": "y/y: Partner and Services: 2019: 38%, 2020: 65%, 2021: 33%, 2022: 13%. Quarterly: 1Q20: 52%, 2Q20: 74%, 3Q20: 82%, 4Q20: 54%, 1Q21: 52%, 2Q21: 22%, 3Q21: 30%, 4Q21: 34%, 1Q22: 23%, 2Q22: 12%, 3Q22: 12%, 4Q22: 6%.", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:50.589+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b63655d5-93cf-44df-8960-a78bf93e7d1c", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.67, "x": 0.088, "y": 0.048 }, "kind": "title", "text": "Top line growth outpacing broader ecommerce growth rates", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:50.589+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "daaa558a-7370-408b-881d-3fe3d8af5700", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Chartjunk Elimination", "slug": "chartjunk-elimination", "status": "active", "bestFor": null, "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1", "version": 1, "bodyDocId": null, "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "458b4ea7-7f2b-4c7c-95bb-23a59ffa531d", "evidence": "Quarterly Revenue Growth: 1Q20: $33M (+30% YoY), $24M Subscription, $10M Partner.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:36.070396+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 34, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 21, "name": "Financials", "beatId": "0a28da1f-4d3c-4f40-9f3f-97784110fcab", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Financials", "slug": "sequoia-pitch-financials", "status": "active", "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75", "version": 1, "description": null }, "evidence": "Slides 21-34 provide financial information", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 25, "type": "setup", "function": "quantify_opportunity", "rawType": "kpi_overview", "block": null, "metadata": { "slideType": "kpi_overview", "slideTypeCanon": { "name": "KPI overview (contrarian)", "slug": "kpi_overview", "status": "active", "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796", "version": 1, "description": null }, "function": "quantify_opportunity", "functionCanon": { "name": "Quantify opportunity", "slug": "quantify_opportunity", "status": "active", "canonId": "019de52d-17e4-726f-aa15-83350acef1dd", "version": 1, "description": null }, "density": "dense", "densityScore": 70, "componentCount": 5, "textChars": 737, "nDataPoints": 30, "notes": null, "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:47.852+00", "seconds": 5.331, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/25", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-25", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.53, "w": 0.44, "x": 0.51, "y": 0.19 }, "kind": "chart", "text": "Non-GAAP gross profit ($M) 1Q20: $26M (78% GM), 2Q20: $29M (79%), 3Q20: $31M (79%), 4Q20: $33M (77%), 1Q21: $38M (81%), 2Q21: $39M (80%), 3Q21: $47M (80%), 4Q21: $49M (76%), 1Q22: $50M (75%), 2Q22: $52M (77%), 3Q22: $56M (77%), 4Q22: $55M (76%)", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.852+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "222e89b3-530c-43e1-ae9e-c8748d8d4765", "parentComponentId": null }, { "bbox": { "h": 0.53, "w": 0.34, "x": 0.15, "y": 0.19 }, "kind": "chart", "text": "Non-GAAP gross profit ($M) 2019: $85M (+22% YoY), 2020: $119M (+40%), 2021: $174M (+46%), 2022: $213M (+23%)", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.852+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fc7c12a6-da43-4876-a905-f29e9c6b2dc7", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.899, "x": 0.048, "y": 0.92 }, "kind": "source-note", "text": "Note: Non-GAAP gross profit and gross margin exclude the effect of stock-based compensation and related payroll tax expense. See appendix for reconciliation of Non-GAAP measures to GAAP.", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.852+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e53c9081-5574-417f-ab96-d193cbb74e2f", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.45, "x": 0.04, "y": 0.79 }, "kind": "table", "text": "% of total revenue: 2019: 76%, 2020: 78%, 2021: 79%, 2022: 76%", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "KPI table", "slug": "kpi", "status": "active", "canonId": "019de52d-0324-7799-a84e-d0885a8ad400", "version": 1, "description": null }, "framework": null }, "subkind": "kpi", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.852+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c8ac9dd4-70cc-4ad3-bd19-dce0b152bd86", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.899, "x": 0.059, "y": 0.059 }, "kind": "title", "text": "Maintaining gross margins in the mid to high 70s, while investing in additional service capabilities for both BigCommerce and Feedonomics", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.852+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d971b632-0347-4609-9446-d00704bdf6be", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Waterfall chart", "slug": "waterfall-chart", "status": "active", "bestFor": null, "canonId": "e2799da3-725f-44a9-a093-570f1f388e64", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "037c468d-f26c-4e5c-be74-d98e1f41f471", "evidence": "Non-GAAP gross profit ($M) 1Q20: $26M (78% GM), 2Q20: $29M (79%), 3Q20: $31M (79%), 4Q20: $33M (77%), 1Q21: $38M (81%), 2Q21: $39M (80%), 3Q21: $47M (80%), 4Q21: $49M (76%), 1Q22: $50M (75%), 2Q22: $5", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:36.144647+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 25, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 34, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 21, "name": "Financials", "beatId": "0a28da1f-4d3c-4f40-9f3f-97784110fcab", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Financials", "slug": "sequoia-pitch-financials", "status": "active", "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75", "version": 1, "description": null }, "evidence": "Slides 21-34 provide financial information", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 26, "type": "analysis", "function": "diagnose_problem", "rawType": "kpi_overview", "block": null, "metadata": { "slideType": "kpi_overview", "slideTypeCanon": { "name": "KPI overview (contrarian)", "slug": "kpi_overview", "status": "active", "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796", "version": 1, "description": null }, "function": "diagnose_problem", "functionCanon": { "name": "Diagnose problem", "slug": "diagnose_problem", "status": "active", "canonId": "019de52d-176d-761f-b608-cf52262d2ab2", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 93, "componentCount": 8, "textChars": 2200, "nDataPoints": 72, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:49.401+00", "seconds": 6.688, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/26", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-26", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.489, "w": 0.406, "x": 0.08, "y": 0.246 }, "kind": "chart", "text": "2019: Sales & Marketing 53%, Research & Development 38%, General & Administrative 19%. 2020: Sales & Marketing 45%, Research & Development 30%, General & Administrative 21%. 2021: Sales & Marketing 41%, Research & Development 27%, General & Administrative 21%. 2022: Sales & Marketing 44%, Research & Development 27%, General & Administrative 22%.", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Stacked bar chart (100%)", "slug": "bar-stacked-100pct", "status": "active", "canonId": "019de52c-ff14-71b8-8d88-860f8d7da84b", "version": 1, "description": null }, "framework": null }, "subkind": "bar-stacked-100pct", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:49.401+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6337c76d-d09f-4c32-b80b-f80150a0c8cd", "parentComponentId": null }, { "bbox": { "h": 0.489, "w": 0.46, "x": 0.51, "y": 0.246 }, "kind": "chart", "text": "1Q20: Sales & Marketing 47%, Research & Development 32%, General & Administrative 18%, Operating margin (19%). 2Q20: Sales & Marketing 45%, Research & Development 30%, General & Administrative 20%, Operating margin (17%). 3Q20: Sales & Marketing 46%, Research & Development 29%, General & Administrative 21%, Operating margin (18%). 4Q20: Sales & Marketing 43%, Research & Development 29%, General & Administrative 22%, Operating margin (18%). 1Q21: Sales & Marketing 41%, Research & Development 26%, General & Administrative 20%, Operating margin (7%). 2Q21: Sales & Marketing 41%, Research & Development 27%, General & Administrative 21%, Operating margin (9%). 3Q21: Sales & Marketing 41%, Research & Development 25%, General & Administrative 20%, Operating margin (6%). 4Q21: Sales & Marketing 43%, Research & Development 28%, General & Administrative 23%, Operating margin (18%). 1Q22: Sales & Marketing 45%, Research & Development 28%, General & Administrative 22%, Operating margin (19%). 2Q22: Sales & Marketing 46%, Research & Development 28%, General & Administrative 23%, Operating margin (20%). 3Q22: Sales & Marketing 44%, Research & Development 26%, General & Administrative 23%, Operating margin (16%). 4Q22: Sales & Marketing 42%, Research & Development 26%, General & Administrative 21%, Operating margin (13%).", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Stacked bar chart (100%)", "slug": "bar-stacked-100pct", "status": "active", "canonId": "019de52c-ff14-71b8-8d88-860f8d7da84b", "version": 1, "description": null }, "framework": null }, "subkind": "bar-stacked-100pct", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:49.401+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d48b5dc5-48ab-4a63-878e-980418c523dd", "parentComponentId": null }, { "bbox": { "h": 0.014, "w": 0.413, "x": 0.288, "y": 0.876 }, "kind": "legend", "text": "Sales & Marketing Research & Development General & Administrative", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:49.401+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6f031b69-8f0b-4caa-a330-3fc27c44f7b7", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.44, "x": 0.045, "y": 0.753 }, "kind": "list", "text": "Operating margin: (34%) (18%) (10%) (17%)", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Comparison list", "slug": "comparison", "status": "active", "canonId": "019de52c-fce7-733e-99d3-030a104727bf", "version": 1, "description": null }, "framework": null }, "subkind": "comparison", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:49.401+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6937e504-3fd3-4042-8925-71ffaae1e99e", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.359, "x": 0.597, "y": 0.194 }, "kind": "paragraph", "text": "Non-GAAP operating expense as % of revenue", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:49.401+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b2e5172b-e4a4-4ddb-88e2-8bb74fb21805", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.359, "x": 0.096, "y": 0.194 }, "kind": "paragraph", "text": "Non-GAAP operating expense as % of revenue", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:49.401+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c8f9370e-cef2-4ff4-95c2-49f7cda4d86c", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.905, "x": 0.048, "y": 0.92 }, "kind": "source-note", "text": "Note: Non-GAAP operating expenses and operating margin exclude the effect of stock-based compensation and related payroll tax expense. See appendix for reconciliation of Non- GAAP measures to GAAP. Amounts may not add due to rounding.", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:49.401+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "86290e30-a5bc-4684-beb8-851684041f44", "parentComponentId": null }, { "bbox": { "h": 0.086, "w": 0.869, "x": 0.055, "y": 0.05 }, "kind": "title", "text": "Driving leverage while investing in significant growth initiatives (Targeting profitability in Q4'23)", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:49.401+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "291f2e64-c2ad-460d-830d-3039b91e0674", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Logical chain", "slug": "logical-chain", "status": "active", "bestFor": null, "canonId": "019dd9e1-5104-702f-8953-85757af6553d", "version": 1, "bodyDocId": null, "description": "If-then, premise-conclusion, deductive chain.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "3fa53878-75e1-41b4-bcba-daa729d79e51", "evidence": "Driving leverage while investing in significant growth initiatives (Targeting profitability in Q4'23)", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:36.223035+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 26, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 34, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 21, "name": "Financials", "beatId": "0a28da1f-4d3c-4f40-9f3f-97784110fcab", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Financials", "slug": "sequoia-pitch-financials", "status": "active", "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75", "version": 1, "description": null }, "evidence": "Slides 21-34 provide financial information", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 27, "type": "setup", "function": "quantify_opportunity", "rawType": "kpi_overview", "block": null, "metadata": { "slideType": "kpi_overview", "slideTypeCanon": { "name": "KPI overview (contrarian)", "slug": "kpi_overview", "status": "active", "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796", "version": 1, "description": null }, "function": "quantify_opportunity", "functionCanon": { "name": "Quantify opportunity", "slug": "quantify_opportunity", "status": "active", "canonId": "019de52d-17e4-726f-aa15-83350acef1dd", "version": 1, "description": null }, "density": "dense", "densityScore": 72, "componentCount": 6, "textChars": 524, "nDataPoints": 10, "notes": null, "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:48.227+00", "seconds": 5.223, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/27", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-27", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.63, "w": 0.63, "x": 0.33, "y": 0.23 }, "kind": "chart", "text": "Annual Merchant Billings by Cohort", "attrs": { "chart_type": "stacked bar", "data_labels": "2016, 2017, 2018, 2019, 2020, 2021, 2022" }, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Stacked bar chart", "slug": "bar-stacked", "status": "active", "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7", "version": 1, "description": null }, "framework": null }, "subkind": "bar-stacked", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:48.227+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "adef1803-7535-4725-93b9-bf0982a90102", "parentComponentId": null }, { "bbox": { "h": 0.19, "w": 0.299, "x": 0.088, "y": 0.245 }, "kind": "list", "text": "As merchants transact and grow in GMV, net revenue retention improves for SMB, mid-market, and enterprise base", "attrs": {}, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:48.227+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8b5b06fd-b3ab-4b62-b218-83fb805c5549", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.299, "x": 0.088, "y": 0.715 }, "kind": "list", "text": "NRR for enterprise accounts was 111% in 2022", "attrs": {}, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:48.227+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a6e11469-7c25-4f31-acc2-0e0dcb7effa2", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.299, "x": 0.088, "y": 0.575 }, "kind": "list", "text": "Strong LTV to CAC ratio of 3.8:1 for 2022", "attrs": {}, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:48.227+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d192a5e5-deff-4551-8970-7280a363a1b7", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.485, "x": 0.473, "y": 0.94 }, "kind": "source-note", "text": "Note: Annual Merchant Billings by Cohort includes both subscription plan revenue and partner and services revenue for the enterprise account cohort that joined the platform in the indicated period.", "attrs": {}, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:48.227+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c7481b12-f69c-4c96-9871-d0def94a6312", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.87, "x": 0.088, "y": 0.06 }, "kind": "title", "text": "Consistent merchant cohort growth, driven by increases in GMV and enterprise net revenue retention", "attrs": {}, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:48.227+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9c51d777-77ec-41db-bc79-c1f36360970a", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Waterfall chart", "slug": "waterfall-chart", "status": "active", "bestFor": null, "canonId": "e2799da3-725f-44a9-a093-570f1f388e64", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "5cde1917-3756-456b-9c39-a0db3eb79cde", "evidence": "chart/bar-stacked: Annual Merchant Billings by Cohort", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-17 01:40:40.102627+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 34, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 21, "name": "Financials", "beatId": "0a28da1f-4d3c-4f40-9f3f-97784110fcab", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Financials", "slug": "sequoia-pitch-financials", "status": "active", "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75", "version": 1, "description": null }, "evidence": "Slides 21-34 provide financial information", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 28, "type": "setup", "function": "summarize", "rawType": "kpi_overview", "block": null, "metadata": { "slideType": "kpi_overview", "slideTypeCanon": { "name": "KPI overview (contrarian)", "slug": "kpi_overview", "status": "active", "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "sparse", "densityScore": 19, "componentCount": 2, "textChars": 273, "nDataPoints": 0, "notes": null, "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:46.436+00", "seconds": 2.631, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/28", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-28", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.502, "w": 0.669, "x": 0.059, "y": 0.296 }, "kind": "list", "text": "1 Annual revenue run-rate\n2 Subscription annual revenue run-rate\n3 Annual revenue run-rate for enterprise accounts\n4 Enterprise accounts as a percent of annual revenue run-rate\n5 Average revenue per account for enterprise accounts\n6 Number of enterprise accounts", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:46.436+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ed949a69-f8a1-4e16-b510-86677cb63fc7", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.302, "x": 0.049, "y": 0.138 }, "kind": "title", "text": "Key Metrics", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:46.436+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b1e64259-17b7-4dcd-a52c-2b6ce897f023", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 34, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 21, "name": "Financials", "beatId": "0a28da1f-4d3c-4f40-9f3f-97784110fcab", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Financials", "slug": "sequoia-pitch-financials", "status": "active", "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75", "version": 1, "description": null }, "evidence": "Slides 21-34 provide financial information", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 29, "type": "setup", "function": "quantify_opportunity", "rawType": "kpi_overview", "block": null, "metadata": { "slideType": "kpi_overview", "slideTypeCanon": { "name": "KPI overview (contrarian)", "slug": "kpi_overview", "status": "active", "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796", "version": 1, "description": null }, "function": "quantify_opportunity", "functionCanon": { "name": "Quantify opportunity", "slug": "quantify_opportunity", "status": "active", "canonId": "019de52d-17e4-726f-aa15-83350acef1dd", "version": 1, "description": null }, "density": "dense", "densityScore": 63, "componentCount": 4, "textChars": 1185, "nDataPoints": 20, "notes": null, "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:48.725+00", "seconds": 4.85, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/29", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-29", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.63, "w": 0.93, "x": 0.04, "y": 0.21 }, "kind": "chart", "text": "Total ARR ($M) Q1 2019: $108M (+22% YoY), Q2 2019: $115M (+25%), Q3 2019: $121M (+26%), Q4 2019: $129M (+26%), Q1 2020: $137M (+27%), Q2 2020: $152M (+32%), Q3 2020: $167M (+38%), Q4 2020: $181M (+41%), Q1 2021: $196M (+43%), Q2 2021: $209M (+38%), Q3 2021: $254M (+52%), Q4 2021: $269M (+48%), Q1 2022: $280M (+43%), Q2 2022: $296M (+41%), Q3 2022: $305M (+20%), Q4 2022: $312M (+16%)", "attrs": { "x_axis_label": "Year and Quarter", "y_axis_label": "Total ARR ($M)" }, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:48.725+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8b4c7803-9de9-4d68-a8e8-6d5a74338180", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.92 }, "kind": "source-note", "text": "Note: Annual revenue run-rate (\"ARR\") is calculated as the sum of: (1) contractual monthly recurring revenue at the end of the period, which includes platform subscription fees, invoiced growth adjustments, feed management subscription fees, recurring professional services revenue, and other recurring revenue, multiplied by twelve to prospectively annualize recurring revenue, and (2) the sum of the trailing twelve-month non-recurring and variable revenue, which includes one-time partner integrations, one-time fees, payments revenue share, and any other revenue that is non-recurring and variable.", "attrs": {}, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:48.725+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8d95c1a3-2adb-44eb-a675-b39c9fe48d02", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.55, "x": 0.05, "y": 0.89 }, "kind": "source-note", "text": "*Note: Q3 2022 marks the 1 year anniversary of the Feedonomics acquisition", "attrs": {}, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:48.725+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ea80ff7c-c6eb-41c8-b06c-34c8b624820d", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.9, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "ARR growth continues to outpace that of global ecommerce due to new merchant bookings and high retention of existing base...", "attrs": {}, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:48.725+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e37aa8ff-23b9-454e-9656-53bd5abace88", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Chartjunk Elimination", "slug": "chartjunk-elimination", "status": "active", "bestFor": null, "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1", "version": 1, "bodyDocId": null, "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "ce3c46ca-221a-4875-a994-3f534df7b5cb", "evidence": "chart/bar-vertical: Total ARR ($M) Q1 2019: $108M (+22% YoY), Q2 2019: $115M (+25%), Q3 2019: $121M (+26%), Q4 2019: $129M (+26%), Q1 2020: $137M (+27%), Q2 2020: $152M (+32%), Q3 2020: $167M (+38%), Q4 2020: $181M (+41%)", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:40.221786+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 34, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 21, "name": "Financials", "beatId": "0a28da1f-4d3c-4f40-9f3f-97784110fcab", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Financials", "slug": "sequoia-pitch-financials", "status": "active", "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75", "version": 1, "description": null }, "evidence": "Slides 21-34 provide financial information", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 30, "type": "setup", "function": "frame_situation", "rawType": "kpi_overview", "block": null, "metadata": { "slideType": "kpi_overview", "slideTypeCanon": { "name": "KPI overview (contrarian)", "slug": "kpi_overview", "status": "active", "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796", "version": 1, "description": null }, "function": "frame_situation", "functionCanon": { "name": "Frame situation", "slug": "frame_situation", "status": "active", "canonId": "019de52d-17bc-718f-8752-05ef2b72d7b3", "version": 1, "description": null }, "density": "dense", "densityScore": 70, "componentCount": 5, "textChars": 710, "nDataPoints": 28, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:50.132+00", "seconds": 5.811, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/30", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-30", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.63, "w": 0.93, "x": 0.04, "y": 0.2 }, "kind": "chart", "text": "Subscription ARR ($M) Q1 2019: $84M, Q2 2019: $89M, Q3 2019: $94M, Q4 2019: $99M (+23% YoY), Q1 2020: $104M (+24%), Q2 2020: $114M (+28%), Q3 2020: $123M (+31%), Q4 2020: $133M (+34%), Q1 2021: $143M (+37%), Q2 2021: $153M (+34%), Q3 2021: $193M (+57%), Q4 2021: $204M (+54%), Q1 2022: $212M (+49%), Q2 2022: $226M (+48%), Q3 2022: $233M (+21%), Q4 2022: $238M (+17%)", "attrs": { "series_names": [ "Subscription ARR" ], "x_axis_labels": [ "Q1", "Q2", "Q3", "Q4", "Q1", "Q2", "Q3", "Q4", "Q1", "Q2", "Q3", "Q4", "Q1", "Q2", "Q3", "Q4" ], "y_axis_labels": [ "$84M", "$89M", "$94M", "$99M", "$104M", "$114M", "$123M", "$133M", "$143M", "$153M", "$193M", "$204M", "$212M", "$226M", "$233M", "$238M" ] }, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:50.132+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ad9c6989-46d0-46e3-9728-354ed54be5dd", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.12, "x": 0.05, "y": 0.17 }, "kind": "source-note", "text": "(as of 12/31/22)", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:50.132+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "534029e4-59a5-4eec-9908-4127768701f9", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.91, "x": 0.05, "y": 0.94 }, "kind": "source-note", "text": "Note: \"Subscription annual revenue run-rate\" is calculated by subtracting the trailing twelve months of partner and services revenue from Total annual revenue run-rate", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:50.132+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6a733ec1-2e46-4788-b2b3-99156ff7ec1d", "parentComponentId": null }, { "bbox": { "h": 0.01, "w": 0.55, "x": 0.05, "y": 0.91 }, "kind": "source-note", "text": "*Note: Q3 2022 marks the 1 year anniversary of the Feedonomics acquisition", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:50.132+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ee29c63d-b3b8-4504-9ac6-19fc3831b09a", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.91, "x": 0.05, "y": 0.04 }, "kind": "title", "text": "...with Subscription ARR continuing healthy growth despite macroeconomic challenges...", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:50.132+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b34c90f4-ea27-4e86-ad78-e53b265c019e", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Chartjunk Elimination", "slug": "chartjunk-elimination", "status": "active", "bestFor": null, "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1", "version": 1, "bodyDocId": null, "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "34285089-50fc-41e3-8692-71057619c0a6", "evidence": "chart/bar-vertical: Subscription ARR ($M) Q1 2019: $84M, Q2 2019: $89M, Q3 2019: $94M, Q4 2019: $99M (+23% YoY), Q1 2020: $104M (+24%), Q2 2020: $114M (+28%), Q3 2020: $123M (+31%), Q4 2020: $133M (+34%), Q1 2021: $143M", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:40.30266+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 30, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 34, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 21, "name": "Financials", "beatId": "0a28da1f-4d3c-4f40-9f3f-97784110fcab", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Financials", "slug": "sequoia-pitch-financials", "status": "active", "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75", "version": 1, "description": null }, "evidence": "Slides 21-34 provide financial information", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 31, "type": "setup", "function": "quantify_opportunity", "rawType": "kpi_overview", "block": null, "metadata": { "slideType": "kpi_overview", "slideTypeCanon": { "name": "KPI overview (contrarian)", "slug": "kpi_overview", "status": "active", "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796", "version": 1, "description": null }, "function": "quantify_opportunity", "functionCanon": { "name": "Quantify opportunity", "slug": "quantify_opportunity", "status": "active", "canonId": "019de52d-17e4-726f-aa15-83350acef1dd", "version": 1, "description": null }, "density": "balanced", "densityScore": 46, "componentCount": 4, "textChars": 344, "nDataPoints": 20, "notes": null, "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:47.981+00", "seconds": 3.627, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/31", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-31", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.68, "w": 0.94, "x": 0.04, "y": 0.16 }, "kind": "chart", "text": "Enterprise ARR ($M) Q1 2019 - Q4 2022, with YoY growth percentages and values for each quarter.", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.981+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d97f76e5-f3f4-4d6c-bdfd-da19d6a46c78", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.56, "x": 0.05, "y": 0.92 }, "kind": "source-note", "text": "*Note: Q3 2022 marks the 1 year anniversary of the Feedonomics acquisition", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.981+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2f3fa499-d2de-4870-a643-2b2ad22819dd", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.67, "x": 0.05, "y": 0.94 }, "kind": "source-note", "text": "Note: Enterprise accounts represent any account with at least one BigCommerce enterprise plan", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.981+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "786ba907-d6ae-4787-87ac-70b05131c71c", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.88, "x": 0.08, "y": 0.06 }, "kind": "title", "text": "...and continued tailwinds from enterprise accounts, growing 30% year over year...", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:47.981+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "48a351df-ba50-47ce-bdfc-9f08fc5d1b87", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Chartjunk Elimination", "slug": "chartjunk-elimination", "status": "active", "bestFor": null, "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1", "version": 1, "bodyDocId": null, "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "dfdb6900-fc98-4f5c-836b-3e192dda87a7", "evidence": "chart/bar-vertical: Enterprise ARR ($M) Q1 2019 - Q4 2022, with YoY growth percentages and values for each quarter.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:40.384642+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 31, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 34, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 21, "name": "Financials", "beatId": "0a28da1f-4d3c-4f40-9f3f-97784110fcab", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Financials", "slug": "sequoia-pitch-financials", "status": "active", "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75", "version": 1, "description": null }, "evidence": "Slides 21-34 provide financial information", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 32, "type": "setup", "function": "quantify_opportunity", "rawType": "kpi_overview", "block": null, "metadata": { "slideType": "kpi_overview", "slideTypeCanon": { "name": "KPI overview (contrarian)", "slug": "kpi_overview", "status": "active", "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796", "version": 1, "description": null }, "function": "quantify_opportunity", "functionCanon": { "name": "Quantify opportunity", "slug": "quantify_opportunity", "status": "active", "canonId": "019de52d-17e4-726f-aa15-83350acef1dd", "version": 1, "description": null }, "density": "dense", "densityScore": 50, "componentCount": 4, "textChars": 433, "nDataPoints": 16, "notes": null, "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:48.541+00", "seconds": 4.166, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/32", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-32", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.64, "w": 0.909, "x": 0.048, "y": 0.198 }, "kind": "chart", "text": "% of ARR attributable to enterprise accounts, Q1 2019: 47%, Q2 2019: 48%, Q3 2019: 50%, Q4 2019: 52%, Q1 2020: 52%, Q2 2020: 53%, Q3 2020: 54%, Q4 2020: 56%, Q1 2021: 57%, Q2 2021: 59%, Q3 2021: 63%, Q4 2021: 64%, Q1 2022: 67%, Q2 2022: 70%, Q3 2022: 71%, Q4 2022: 72%", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:48.541+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a253363b-b5dd-4c37-a230-ff43963aed86", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.126, "x": 0.048, "y": 0.166 }, "kind": "source-note", "text": "(as of 12/31/22)", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:48.541+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d85e4bbd-ed2a-46bb-9e55-c231b0d87edb", "parentComponentId": null }, { "bbox": { "h": 0.015, "w": 0.53, "x": 0.048, "y": 0.927 }, "kind": "source-note", "text": "Note: Enterprise accounts represent any account with at least one BigCommerce enterprise plan", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:48.541+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fa1b2747-6f6b-41a8-a733-0451cae68347", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.76, "x": 0.093, "y": 0.053 }, "kind": "title", "text": "...primarily driven by momentum from enterprise accounts", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:48.541+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e98536d1-4df4-430e-9cb1-5d163996a0b4", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Chartjunk Elimination", "slug": "chartjunk-elimination", "status": "active", "bestFor": null, "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1", "version": 1, "bodyDocId": null, "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "b5f2f9f5-cf60-4748-b63e-666e92e89ec5", "evidence": "chart/bar-vertical: % of ARR attributable to enterprise accounts, Q1 2019: 47%, Q2 2019: 48%, Q3 2019: 50%, Q4 2019: 52%, Q1 2020: 52%, Q2 2020: 53%, Q3 2020: 54%, Q4 2020: 56%, Q1 2021: 57%, Q2 2021: 59%, Q3 2021: 63%,", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:40.470803+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 32, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 34, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 21, "name": "Financials", "beatId": "0a28da1f-4d3c-4f40-9f3f-97784110fcab", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Financials", "slug": "sequoia-pitch-financials", "status": "active", "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75", "version": 1, "description": null }, "evidence": "Slides 21-34 provide financial information", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 33, "type": "setup", "function": "quantify_opportunity", "rawType": "kpi_overview", "block": null, "metadata": { "slideType": "kpi_overview", "slideTypeCanon": { "name": "KPI overview (contrarian)", "slug": "kpi_overview", "status": "active", "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796", "version": 1, "description": null }, "function": "quantify_opportunity", "functionCanon": { "name": "Quantify opportunity", "slug": "quantify_opportunity", "status": "active", "canonId": "019de52d-17e4-726f-aa15-83350acef1dd", "version": 1, "description": null }, "density": "dense", "densityScore": 60, "componentCount": 4, "textChars": 731, "nDataPoints": 32, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:50.831+00", "seconds": 6.326, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/33", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-33", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.63, "w": 0.901, "x": 0.049, "y": 0.208 }, "kind": "chart", "text": "ARPA attributable to enterprise accounts ($k) Q1 2019: $21.0k (+27% YoY), Q2 2019: $21.9k (+25%), Q3 2019: $23.2k (+24%), Q4 2019: $24.4k (+22%), Q1 2020: $25.1k (+19%), Q2 2020: $26.9k (+23%), Q3 2020: $28.4k (+22%), Q4 2020: $29.9k (+23%), Q1 2021: $31.6k (+26%), Q2 2021: $31.4k (+17%), Q3 2021: $33.3k (+17%), Q4 2021: $34.3k (+15%), Q1 2022: $35.2k (+12%), Q2 2022: $38.1k (+22%), Q3 2022: $38.9k (+17%), Q4 2022: $38.7k (+13%)", "attrs": { "data_values": [ 21, 21.9, 23.2, 24.4, 25.1, 26.9, 28.4, 29.9, 31.6, 31.4, 33.3, 34.3, 35.2, 38.1, 38.9, 38.7 ], "series_names": [ "ARPA" ], "x_axis_labels": [ "Q1", "Q2", "Q3", "Q4", "Q1", "Q2", "Q3", "Q4", "Q1", "Q2", "Q3", "Q4", "Q1", "Q2", "Q3", "Q4" ], "y_axis_labels": [] }, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:50.831+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9cdac178-4a1a-4916-9d4a-a56162523990", "parentComponentId": null }, { "bbox": { "h": 0.015, "w": 0.12, "x": 0.05, "y": 0.17 }, "kind": "source-note", "text": "(as of 12/31/22)", "attrs": {}, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:50.831+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "642ac719-9d8c-4d3c-8a14-61f083c02845", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.901, "x": 0.05, "y": 0.93 }, "kind": "source-note", "text": "Note: Average revenue per account (\"ARPA\") for enterprise accounts is calculated at the end of a period by including customer-billed revenue and an allocation of partner and services revenue, where applicable.", "attrs": { "numbered": true }, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:50.831+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "96b2102a-d870-4da1-8f50-04add945f27e", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.86, "x": 0.086, "y": 0.055 }, "kind": "title", "text": "Average revenue per enterprise account growing consistently year over year", "attrs": {}, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:50.831+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cdda57e9-ee0a-4a1d-bc4c-2e2d31478db5", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Chartjunk Elimination", "slug": "chartjunk-elimination", "status": "active", "bestFor": null, "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1", "version": 1, "bodyDocId": null, "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "2943cdd1-3cc3-484b-a45e-48ef732a0f83", "evidence": "chart/bar-vertical: ARPA attributable to enterprise accounts ($k) Q1 2019: $21.0k (+27% YoY), Q2 2019: $21.9k (+25%), Q3 2019: $23.2k (+24%), Q4 2019: $24.4k (+22%), Q1 2020: $25.1k (+19%), Q2 2020: $26.9k (+23%), Q3 202", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:40.553996+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 34, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 21, "name": "Financials", "beatId": "0a28da1f-4d3c-4f40-9f3f-97784110fcab", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Financials", "slug": "sequoia-pitch-financials", "status": "active", "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75", "version": 1, "description": null }, "evidence": "Slides 21-34 provide financial information", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 34, "type": "setup", "function": "quantify_opportunity", "rawType": "kpi_overview", "block": null, "metadata": { "slideType": "kpi_overview", "slideTypeCanon": { "name": "KPI overview (contrarian)", "slug": "kpi_overview", "status": "active", "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796", "version": 1, "description": null }, "function": "quantify_opportunity", "functionCanon": { "name": "Quantify opportunity", "slug": "quantify_opportunity", "status": "active", "canonId": "019de52d-17e4-726f-aa15-83350acef1dd", "version": 1, "description": null }, "density": "dense", "densityScore": 69, "componentCount": 5, "textChars": 699, "nDataPoints": 24, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:50.049+00", "seconds": 5.039, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/34", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-34", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.62, "w": 0.92, "x": 0.05, "y": 0.21 }, "kind": "chart", "text": "Number of enterprise accounts ($k) Q1 2019: 2.4k (+13% YoY); Q2 2019: 2.5k (+17%); Q3 2019: 2.6k (+17%); Q4 2019: 2.7k (+17%); Q1 2020: 2.8k (+17%); Q2 2020: 3.0k (+21%); Q3 2020: 3.2k (+23%); Q4 2020: 3.4k (+26%); Q1 2021: 3.6k (+32%); Q2 2021: 3.9k (+52%); Q3 2021: 4.8k (+50%); Q4 2021: 5.0k (+51%); Q1 2022: 5.4k (+38%); Q2 2022: 5.4k (+16%); Q3 2022: 5.6k (+15%); Q4 2022: 5.8k", "attrs": { "series_names": [ "Enterprise Accounts" ], "x_axis_label": "Quarter and Year", "y_axis_label": "Number of enterprise accounts ($k)" }, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:50.049+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "07deda29-6b9d-431a-a42b-aea3a1227e33", "parentComponentId": null }, { "bbox": { "h": 0.01, "w": 0.49, "x": 0.05, "y": 0.92 }, "kind": "source-note", "text": "*Note: Q3 2022 marks the 1 year anniversary of the Feedonomics acquisition", "attrs": { "numbered": true }, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:50.049+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "be287f0f-f419-4abd-a2c3-634a5d0ff3ff", "parentComponentId": null }, { "bbox": { "h": 0.01, "w": 0.88, "x": 0.05, "y": 0.94 }, "kind": "source-note", "text": "Note: Enterprise accounts represent any account with at least one BigCommerce enterprise plan. Year-over-year growth rates may not compute due to rounding.", "attrs": { "numbered": true }, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:50.049+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fa56d5ee-4974-4c83-81d7-8d85416c74f9", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.12, "x": 0.05, "y": 0.17 }, "kind": "source-note", "text": "(as of 12/31/22)", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:50.049+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fc0c8b15-0afe-4e77-a07b-a4fc36fadc19", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.89, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "Enterprise accounts continue to grow into larger share of total business", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:50.049+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a0fa359a-f3fe-48c4-a8cb-06df3f0aeb6f", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Chartjunk Elimination", "slug": "chartjunk-elimination", "status": "active", "bestFor": null, "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1", "version": 1, "bodyDocId": null, "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "bdd5902d-473d-4afc-9c6f-24fe98442b97", "evidence": "chart/bar-vertical: Number of enterprise accounts ($k) Q1 2019: 2.4k (+13% YoY); Q2 2019: 2.5k (+17%); Q3 2019: 2.6k (+17%); Q4 2019: 2.7k (+17%); Q1 2020: 2.8k (+17%); Q2 2020: 3.0k (+21%); Q3 2020: 3.2k (+23%); Q4 2020", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 01:40:40.635883+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 34, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 34, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 21, "name": "Financials", "beatId": "0a28da1f-4d3c-4f40-9f3f-97784110fcab", "matchId": "7ac5d93c-e1b9-4f31-8273-bb834e439b25", "beatType": { "name": "Financials", "slug": "sequoia-pitch-financials", "status": "active", "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75", "version": 1, "description": null }, "evidence": "Slides 21-34 provide financial information", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 35, "type": "setup", "function": "summarize", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 76, "componentCount": 7, "textChars": 752, "nDataPoints": 0, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:49.403+00", "seconds": 4.34, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/35", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-35", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.09, "w": 0.53, "x": 0.407, "y": 0.085 }, "kind": "list", "text": "Large and growing addressable market\nStrong, long-term secular tailwinds tied to digital commerce with TAM expanding beyond ecommerce platform spending in the US and abroad", "attrs": {}, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:49.403+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "17e76064-3784-46ef-af18-094b9c3beb5a", "parentComponentId": null }, { "bbox": { "h": 0.09, "w": 0.53, "x": 0.407, "y": 0.82 }, "kind": "list", "text": "Increasing operating leverage\nContinuing to invest in long-term growth opportunities while managing spend effectively", "attrs": {}, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:49.403+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3f0084c0-e5aa-4bda-a8c1-d964b2da2473", "parentComponentId": null }, { "bbox": { "h": 0.09, "w": 0.53, "x": 0.407, "y": 0.635 }, "kind": "list", "text": "Strong gross margins\nHigh margin revenue share from established partnership agreements has driven consistently high gross margins", "attrs": {}, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:49.403+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b668d246-6533-432c-a690-6c8308cb03f1", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.53, "x": 0.407, "y": 0.46 }, "kind": "list", "text": "Consistent revenue growth\nRevenue mix shift to mid-market and enterprise customers driving durable, consistent revenue growth and strong unit economics", "attrs": {}, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:49.403+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c5a4965b-064c-4bef-a1f4-832d0bd778bd", "parentComponentId": null }, { "bbox": { "h": 0.13, "w": 0.53, "x": 0.407, "y": 0.26 }, "kind": "list", "text": "Open SaaS\nDisruptive platform and partner approach that prioritizes enterprise functionality, best of breed technologies and freedom of choice for all merchants", "attrs": {}, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:49.403+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f0432211-695d-4257-ad36-9d9bbcd2ca90", "parentComponentId": null }, { "bbox": { "h": 0.015, "w": 0.025, "x": 0.95, "y": 0.96 }, "kind": "source-note", "text": "35", "attrs": {}, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:49.403+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6a89e8b6-ea84-4d78-b61c-9f13af63f07b", "parentComponentId": null }, { "bbox": { "h": 0.18, "w": 0.29, "x": 0.045, "y": 0.16 }, "kind": "title", "text": "Investment highlights", "attrs": {}, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:49.403+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a81cdb87-ba14-4fbe-a707-4b4c64ca3ba9", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "List presentation", "slug": "list-presentation", "status": "active", "bestFor": null, "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1", "version": 1, "bodyDocId": null, "description": "Bulleted, numbered, or checklist enumerations.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "f4f9129d-c9cd-412e-84a3-1d9e75ee1bd5", "evidence": "list/bullet: Large and growing addressable market", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-17 01:40:40.717918+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 35, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 36, "type": "setup", "function": "appendix", "rawType": "section_divider", "block": null, "metadata": { "slideType": "section_divider", "slideTypeCanon": { "name": "Section divider", "slug": "section_divider", "status": "active", "canonId": "019de52d-066a-7402-9554-6ae504999041", "version": 1, "description": null }, "function": "appendix", "functionCanon": { "name": "Appendix", "slug": "appendix", "status": "active", "canonId": "019de52d-138d-750b-83c3-49b4bc7a7a38", "version": 1, "description": null }, "density": "sparse", "densityScore": 0, "componentCount": 1, "textChars": 8, "nDataPoints": 0, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:48.362+00", "seconds": 1.774, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/36", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-36", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.1, "w": 0.36, "x": 0.05, "y": 0.43 }, "kind": "title", "text": "Appendix", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:48.362+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "64bff39a-b4af-4299-ae04-e76fccfa7169", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 37, "type": "appendix", "function": "analyze_data", "rawType": "other", "block": null, "metadata": { "slideType": "other", "slideTypeCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 64, "componentCount": 4, "textChars": 1144, "nDataPoints": 80, "notes": null, "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:51.682+00", "seconds": 5.038, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/37", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-37", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.013, "w": 0.11, "x": 0.088, "y": 0.139 }, "kind": "paragraph", "text": "Figures in thousands", "attrs": {}, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:51.682+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "078ce313-26b1-4739-9e21-c8a8b81b3e16", "parentComponentId": null }, { "bbox": { "h": 0.013, "w": 0.23, "x": 0.05, "y": 0.94 }, "kind": "source-note", "text": "(1) Includes stock-based compensation.", "attrs": {}, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:51.682+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "47887a68-151d-422f-a0d3-0212046680fb", "parentComponentId": null }, { "bbox": { "h": 0.74, "w": 0.747, "x": 0.118, "y": 0.159 }, "kind": "table", "text": "Year Ended December 31, 2021, 2022, Three Months Ended December 31, 2021, 2022, Revenue $219,855, $279,075, $64,897, $72,431, Cost of Revenue 48,479, 69,980, 16,641, 18,492, Gross Profit 171,376, 209,095, 48,256, 53,939, Operating Expenses, Sales & Marketing (1) 99,350, 134,794, 30,284, 33,871, Research & Development (1) 64,547, 88,253, 19,755, 22,669, General & Administrative (1) 56,839, 75,989, 17,750, 18,963, Acquisition Related Expenses 23,299, 35,216, 12,400, 3,775, Restructuring Charges -, 7,332, -, 7,332, Amortization of Intangible Assets 3,284, 8,078, 1,882, 2,016, Total Operating Expenses 247,319, 349,622, 82,071, 88,626, Loss from Operations (75,943), (140,567), (33,815), (34,687), Interest Income 130, 4,198, 65, 2,068, Interest Expense (828), (2,828), (703), (708), Change in Fair Value of Financial Instruments -, -, -, -, Other Expense (70), (227), (88), 601, Loss Before Provision for Income Taxes (76,711), (139,424), (34,541), (32,726), Provision for Income Taxes (34), 495, (297), 254, Net Loss ($76,677), ($139,919), ($34,244), ($32,980)", "attrs": {}, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:51.682+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c04cfd19-78d1-4bf0-9300-0229bd9d4a70", "parentComponentId": null }, { "bbox": { "h": 0.028, "w": 0.37, "x": 0.086, "y": 0.05 }, "kind": "title", "text": "GAAP income statement", "attrs": {}, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:51.682+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "85ad5c40-5002-44fe-8fdc-6c52770ce1f2", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Table data", "slug": "table-data", "status": "active", "bestFor": null, "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d", "version": 1, "bodyDocId": null, "description": "Tabular layouts of structured data.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "19139787-1a32-4dfc-ac9c-b8eb9e1003dd", "evidence": "table/data: Year Ended December 31, 2021, 2022, Three Months Ended December 31, 2021, 2022, Revenue $219,855, $279,075, $64,897, $72,431, Cost of Revenue 48,479, 69,980, 16,641, 18,492, Gross Profit 171,376, 209,095, 48,", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-17 01:40:40.841587+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 37, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 38, "type": "analysis", "function": "analyze_data", "rawType": "comparison_table", "block": null, "metadata": { "slideType": "comparison_table", "slideTypeCanon": { "name": "Comparison table", "slug": "comparison_table", "status": "active", "canonId": "019de52d-0a06-73f8-8813-fe022fab1de2", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 62, "componentCount": 4, "textChars": 778, "nDataPoints": 200, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:51.961+00", "seconds": 4.194, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/38", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-38", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.014, "w": 0.13, "x": 0.07, "y": 0.12 }, "kind": "paragraph", "text": "Figures in thousands", "attrs": {}, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:51.961+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "367c0a33-adc1-4cf6-8d4c-389524b7c960", "parentComponentId": null }, { "bbox": { "h": 0.014, "w": 0.41, "x": 0.07, "y": 0.969 }, "kind": "source-note", "text": "(1) Includes payroll tax associated with stock-based compensation expense.", "attrs": {}, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:51.961+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6f9296dc-b16f-4338-917b-768a88d3a263", "parentComponentId": null }, { "bbox": { "h": 0.77, "w": 0.86, "x": 0.069, "y": 0.156 }, "kind": "table", "text": "Gross Profit\nGAAP Gross Profit\nStock-based Compensation (1)\nNon-GAAP Gross Profit\nNon-GAAP Gross Margin\nSales & Marketing\nGAAP S&M Expense\nStock-based Compensation (1)\nNon-GAAP S&M Expense\nNon-GAAP S&M as % of Revenue\nResearch & Development\nGAAP R&D Expense\nStock-based Compensation (1)\nNon-GAAP R&D Expense\nNon-GAAP R&D as a % of Revenue\nGeneral & Administrative\nGAAP G&A Expense\nStock-based Compensation (1)\nNon-GAAP G&A Expense\nNon-GAAP G&A as % of Revenue\nOperating Income\nGAAP Operating Income\nStock-based Compensation (1)\nAcquisition Related Costs\nRestructuring Charges\nAmortization of Intangible Assets\nNon-GAAP Operating Income\nNon-GAAP Operating Margin", "attrs": {}, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:51.961+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "be304608-657b-44fb-8e05-6a0c12acc7ea", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.47, "x": 0.07, "y": 0.049 }, "kind": "title", "text": "Non-GAAP reconciliation", "attrs": {}, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:51.961+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4fbd5574-ab64-496d-bad4-4d0d83e423ff", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 39, "type": "setup", "function": "decompose_segments", "rawType": "revenue_buildup", "block": null, "metadata": { "slideType": "revenue_buildup", "slideTypeCanon": { "name": "Revenue buildup", "slug": "revenue_buildup", "status": "active", "canonId": "019de52d-0acd-70b8-a81d-62d89840409b", "version": 1, "description": null }, "function": "decompose_segments", "functionCanon": { "name": "Decompose segments", "slug": "decompose_segments", "status": "active", "canonId": "019de52d-14f1-74f8-be75-beb0be1135ec", "version": 1, "description": null }, "density": "dense", "densityScore": 52, "componentCount": 3, "textChars": 845, "nDataPoints": 52, "notes": null, "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:52.671+00", "seconds": 4.427, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/39", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-39", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.014, "w": 0.12, "x": 0.077, "y": 0.147 }, "kind": "source-note", "text": "Figures in thousands", "attrs": {}, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:52.671+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "214742b3-5c37-4ed8-9768-1e08fd648acb", "parentComponentId": null }, { "bbox": { "h": 0.789, "w": 0.726, "x": 0.109, "y": 0.14 }, "kind": "table", "text": "Year Ended December 31, Three Months Ended December 31, 2021, 2022, 2021, 2022, Net Loss, ($76,677), ($139,919), ($34,244), ($32,980), Stock-based Compensation Expense, 25,424, 42,332, 7,742, 12,146, Payroll Tax Associated with Stock-based Compensation Expense, 1,111, 654, 144, 13, Third-party Acquisition Related Costs, 23,299, 35,216, 12,400, 3,775, Depreciation, 2,867, 3,344, 716, 776, Amortization of Intangible Assets, 3,284, 8,078, 1,882, 2,016, Interest Income, (130), (4,198), (65), (2,068), Interest Expense, 828, 2,828, 703, 708, Change in Fair Value of Financial Instrument, -, -, -, -, Provisions for Income Taxes, (34), 495, (297), 254, Restructuring Charges, -, 7,332, -, 7,332, Other Income/Expense, 70, 227, 88, (601), Adjusted EBITDA, ($19,958), ($43,611), ($10,931), ($8,629)", "attrs": {}, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:52.671+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0d3419c7-8f72-4d4e-8a78-585c87c26e05", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.55, "x": 0.059, "y": 0.055 }, "kind": "title", "text": "Adjusted EBITDA reconciliation", "attrs": {}, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:52.671+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1e1d768e-c6c2-40ec-b49b-1a6aae10b8e6", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Table data", "slug": "table-data", "status": "active", "bestFor": null, "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d", "version": 1, "bodyDocId": null, "description": "Tabular layouts of structured data.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "a538e3ed-ff76-4337-8435-6c9b1847a0e1", "evidence": "table/data: Year Ended December 31, Three Months Ended December 31, 2021, 2022, 2021, 2022, Net Loss, ($76,677), ($139,919), ($34,244), ($32,980), Stock-based Compensation Expense, 25,424, 42,332, 7,742, 12,146, Payroll", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-17 01:40:36.120774+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 39, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 40, "type": "appendix", "function": "appendix", "rawType": "appendix_data", "block": null, "metadata": { "slideType": "appendix_data", "slideTypeCanon": { "name": "Appendix data", "slug": "appendix_data", "status": "active", "canonId": "019de52d-078a-745b-9ee4-c15f2f539acd", "version": 1, "description": null }, "function": "appendix", "functionCanon": { "name": "Appendix", "slug": "appendix", "status": "active", "canonId": "019de52d-138d-750b-83c3-49b4bc7a7a38", "version": 1, "description": null }, "density": "balanced", "densityScore": 47, "componentCount": 3, "textChars": 587, "nDataPoints": 28, "notes": null, "elementsJson": null, "confidence": 0.9, "extraction": { "model": "google/gemini-2.5-flash", "runId": null, "at": "2026-05-02 09:08:51.969+00", "seconds": 3.701, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de514-f1a0-7518-b819-7172d8c2a466/40", "deck": "/decks/019de514-f1a0-7518-b819-7172d8c2a466", "deckAnchor": "/decks/019de514-f1a0-7518-b819-7172d8c2a466#slide-40", "deckJson": "/decks/019de514-f1a0-7518-b819-7172d8c2a466.json" }, "components": [ { "bbox": { "h": 0.01, "w": 0.13, "x": 0.079, "y": 0.15 }, "kind": "source-note", "text": "Figures in thousands", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:51.969+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5e40779c-8e76-4486-8041-a0cea71f8aac", "parentComponentId": null }, { "bbox": { "h": 0.78, "w": 0.76, "x": 0.11, "y": 0.16 }, "kind": "table", "text": "Year Ended December 31, Three Months Ended December 31, 2021 2022 2021 2022 Net Loss ($76,677) ($139,919) ($34,244) ($32,980) Stock-based Compensation Expense 25,424 42,332 7,742 12,146 Payroll Tax Associated with Stock-based Compensation Expense 1,111 654 144 13 Third-party Acquisition Related Costs 23,299 35,216 12,400 3,775 Amortization of Intangible Assets 3,284 8,078 1,882 2,016 Change in Fair Value of Financial Instruments - - - - Restructuring Charges - 7,332 - 7,332 Non-GAAP Net Loss ($23,559) ($46,307) ($12,076) ($7,698)", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:51.969+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "da585657-973b-47ca-8861-fa0f1424162c", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.57, "x": 0.079, "y": 0.05 }, "kind": "title", "text": "Non-GAAP net loss reconciliation", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 09:08:51.969+00", "model": "google/gemini-2.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "53fb7ed0-8afe-4a6b-91c1-41dbb7788dbb", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Table data", "slug": "table-data", "status": "active", "bestFor": null, "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d", "version": 1, "bodyDocId": null, "description": "Tabular layouts of structured data.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "2f4aff4c-6c45-4442-820b-bfe32a417ce0", "evidence": "table/data: Year Ended December 31, Three Months Ended December 31, 2021 2022 2021 2022 Net Loss ($76,677) ($139,919) ($34,244) ($32,980) Stock-based Compensation Expense 25,424 42,332 7,742 12,146 Payroll Tax Associated", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-17 01:40:36.205672+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 40, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [], "loops": [], "locked": true } ], "arcBeats": [ { "from": 9, "to": 10, "label": "Market Size", "description": "Slides 9-10 provide market sizing information" }, { "from": 4, "to": 8, "label": "Product", "description": "Slides 4-8 describe BigCommerce's product and platform" }, { "from": 21, "to": 34, "label": "Financials", "description": "Slides 21-34 provide financial information" } ], "loops": [ { "from": 14, "to": 18, "label": "Cost Of Inaction", "description": "Merchants need to be able to sell more everywhere" }, { "from": 7, "to": 11, "label": "Why Now", "description": "Ecommerce momentum is accelerating" } ] }