{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019de514-915e-755f-b0e6-1614da3b5357",
  "slug": "17d376bae0d6a2a6dfcd3844291308ff",
  "title": "DoubleVerify | Results Presentation Deck | 16 slides",
  "subtitle": "DoubleVerify · 2022-11",
  "author": "DoubleVerify",
  "date": "2022-11-01 00:00:00",
  "pageCount": 16,
  "kind": "conference-presentation",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "document": {
    "id": "019de514-915e-755f-b0e6-1614da3b5357",
    "slug": "17d376bae0d6a2a6dfcd3844291308ff",
    "title": "DoubleVerify | Results Presentation Deck | 16 slides",
    "rawTitle": "DoubleVerify | Results Presentation Deck | 16 slides",
    "authorId": "doubleverify",
    "authorName": "DoubleVerify",
    "authorDisplay": "DoubleVerify",
    "kind": {
      "slug": "conference-presentation",
      "label": "Conference presentation"
    },
    "sourceType": {
      "slug": "investor_relations",
      "label": "Investor relations"
    },
    "fileName": "2022-11__doubleverify__results__17d376ba.pdf",
    "sourceUrl": "https://www.slidebook.io/company/doubleverify/presentation/17d376bae0d6a2a6dfcd3844291308ff/",
    "sourceDate": "2022-11-08 00:00:00",
    "presentationDate": "2022-11-01 00:00:00",
    "ingestedAt": "2026-05-01 19:47:03.734153+00",
    "status": "ready",
    "pageCount": 16,
    "orientation": "landscape",
    "aspectRatio": 1.7777778,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "corpus": "slidebook",
      "industry": "software-application",
      "local_root": "/Users/miguelsuredasuau/Desktop/lalalalla/_scrape/slidebook/decks/2022-11__doubleverify__results__17d376ba",
      "image_width": 1920,
      "image_format": "jpg",
      "deck_type_raw": "Results Presentation Deck",
      "deck_type_slug": null,
      "source_url_pattern": "https://www.slidebook.io/company/{company_slug}/presentation/{deck_id}/"
    }
  },
  "coverage": {
    "pageCount": 16,
    "pagesIndexed": 16,
    "pagesWithImages": 16,
    "pagesWithMetadata": 16,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 115,
    "chartCount": 6,
    "metricSlides": 0,
    "toolMatches": 5,
    "documentToolMatches": 0,
    "frameworkMatches": 0,
    "arcMatches": 1,
    "beatMatches": 4,
    "loopMatches": 1,
    "patternMatches": 0,
    "storymakersMatch": false,
    "scoreAvailable": false,
    "reviewAvailable": false,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": false,
    "pitchdeckProfileAvailable": false
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "AIDA",
          "slug": "aida",
          "status": "active",
          "bestFor": "Marketing presentations, product launches, sales enablement",
          "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Interest -> Desire -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "matchId": "d70ec9dc-c1d6-40f1-92ae-97b306d378c3",
        "evidence": "The document follows a clear AIDA structure: Attention (p3), Interest (p4-p8), Desire (p9-p13), Action (p13)",
        "isPrimary": true,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 23:04:43.001392+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "beats": [
      {
        "to": 3,
        "arc": {
          "name": "AIDA",
          "slug": "aida",
          "status": "active",
          "bestFor": "Marketing presentations, product launches, sales enablement",
          "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Interest -> Desire -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 1,
        "name": "Attention",
        "beatId": "2c9c8381-c8df-40fe-a40c-3150205d0d5a",
        "matchId": "d70ec9dc-c1d6-40f1-92ae-97b306d378c3",
        "beatType": {
          "name": "Attention",
          "slug": "aida-attention",
          "status": "active",
          "canonId": "019dd9b8-1086-7099-85c1-2f9cae7ea19d",
          "version": 1,
          "description": null
        },
        "evidence": "The cover slide and disclaimer set the stage for the presentation",
        "position": 0,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Hook",
          "slug": "hook",
          "status": "active",
          "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
          "version": 1,
          "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 8,
        "arc": {
          "name": "AIDA",
          "slug": "aida",
          "status": "active",
          "bestFor": "Marketing presentations, product launches, sales enablement",
          "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Interest -> Desire -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 4,
        "name": "Interest",
        "beatId": "681c1796-8fe7-41f6-8a98-760944a2386b",
        "matchId": "d70ec9dc-c1d6-40f1-92ae-97b306d378c3",
        "beatType": {
          "name": "Interest",
          "slug": "aida-interest",
          "status": "active",
          "canonId": "019dd9b8-115b-7640-827f-fd115885a984",
          "version": 1,
          "description": null
        },
        "evidence": "The key messages and KPI overviews generate interest in DoubleVerify's performance",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Complication",
          "slug": "complication",
          "status": "active",
          "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
          "version": 1,
          "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 13,
        "arc": {
          "name": "AIDA",
          "slug": "aida",
          "status": "active",
          "bestFor": "Marketing presentations, product launches, sales enablement",
          "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Interest -> Desire -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 9,
        "name": "Desire",
        "beatId": "c65e5df3-a3ad-43e4-8142-eb7b1eeabc7b",
        "matchId": "d70ec9dc-c1d6-40f1-92ae-97b306d378c3",
        "beatType": {
          "name": "Desire",
          "slug": "aida-desire",
          "status": "active",
          "canonId": "019dd9b8-11f0-704e-b2bb-fbb6a226467d",
          "version": 1,
          "description": null
        },
        "evidence": "The strong third quarter and revenue growth drivers create desire for DoubleVerify's solutions",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Evidence",
          "slug": "evidence",
          "status": "active",
          "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
          "version": 1,
          "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 16,
        "arc": {
          "name": "AIDA",
          "slug": "aida",
          "status": "active",
          "bestFor": "Marketing presentations, product launches, sales enablement",
          "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Interest -> Desire -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 13,
        "name": "Action",
        "beatId": "2524d971-6a28-4afe-a853-bbf4553533f6",
        "matchId": "d70ec9dc-c1d6-40f1-92ae-97b306d378c3",
        "beatType": {
          "name": "Action",
          "slug": "aida-action",
          "status": "active",
          "canonId": "019dd9b8-1285-74f0-8552-c04c08014586",
          "version": 1,
          "description": null
        },
        "evidence": "The raised FY 2022 guidance and financial measures reconciliation prompt action from investors",
        "position": 3,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Resolution",
          "slug": "resolution",
          "status": "active",
          "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
          "version": 1,
          "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      }
    ],
    "loops": [
      {
        "to": 13,
        "from": 3,
        "loop": {
          "name": "01_logic_chain",
          "slug": "01-logic-chain",
          "status": "active",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
          "familyLabel": null,
          "categoryName": "Logical Reasoning",
          "categorySlug": "logical-reasoning"
        },
        "matchId": "881982b9-c92d-4af5-a986-ef984d6fbeea",
        "evidence": "The document presents a clear chain of logic connecting DoubleVerify's strengths to its growth",
        "position": 0,
        "objective": "Demonstrate the logic behind DoubleVerify's growth",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:04:43.173193+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Aesthetic-Usability Effect",
          "slug": "aesthetic-usability-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c150-75ee-9212-183da76c56da",
          "version": 1,
          "bodyDocId": null,
          "description": "Attractive designs are perceived as easier to use and more trustworthy",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "40c28bfd-e3cf-4d28-be57-78ad41fd075b",
        "evidence": "ISO 27001 Certified",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-17 01:38:24.35025+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Storytelling: audience calibration",
          "slug": "audience",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-23ea-723a-87c0-af1d78d702d2",
          "version": 1,
          "bodyDocId": "019df269-23c5-72ec-8b94-78fc1da7b656",
          "description": "The same thesis, written for four different audiences, produces four",
          "familyLabel": "narrative-block",
          "categoryName": "Narrative & Transformation",
          "categorySlug": "narrative-transformation"
        },
        "agent": "storyteller",
        "layer": "slide",
        "agents": [
          "storyteller"
        ],
        "matchId": "a892b585-5fc8-4993-b570-ada084383f93",
        "evidence": "The most widely recognized international standard for information security management",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 01:38:24.310487+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "2x2 matrix",
          "slug": "matrix-2x2",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
          "version": 1,
          "bodyDocId": null,
          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "5b8382c8-c7a8-480a-b2bc-641efc84cbf1",
        "evidence": "6 Under-penetrated TAM: Capitalizes on an expanding category within a vast and untapped global market",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-17 01:38:24.429863+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Waterfall chart",
          "slug": "waterfall-chart",
          "status": "active",
          "bestFor": null,
          "canonId": "e2799da3-725f-44a9-a093-570f1f388e64",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "cef626dc-f620-4653-a168-5fbd811b55d9",
        "evidence": "Q3 '22 TOTAL REVENUE GROWTH OF 35%",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-17 01:38:24.546572+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
          "version": 1,
          "bodyDocId": null,
          "description": "Bulleted, numbered, or checklist enumerations.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "cc5c414b-03b3-4552-ae88-bce1f980a005",
        "evidence": "list/bullet: Recurring Clients",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 01:38:24.663497+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      }
    ],
    "frameworks": [],
    "patterns": []
  },
  "storymakers": null,
  "score": null,
  "review": null,
  "activistThesis": null,
  "pitchdeck": {
    "metadata": null,
    "profile": null
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "function": "front_matter",
      "imagePath": "https://imgproxy.kitesheet.com/rLgdWwoMKU2z-7wpeTRH2sVD3YmFIYeY7ldB1UP2n2I/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xN2QzNzZiYWUwZDZhMmE2ZGZjZDM4NDQyOTEzMDhmZi9wMDAxLmpwZw",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 10,
        "componentCount": 3,
        "textChars": 54,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 09:23:35.236+00",
          "seconds": 3.128,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de514-915e-755f-b0e6-1614da3b5357/1",
        "deck": "/decks/019de514-915e-755f-b0e6-1614da3b5357",
        "deckAnchor": "/decks/019de514-915e-755f-b0e6-1614da3b5357#slide-1",
        "deckJson": "/decks/019de514-915e-755f-b0e6-1614da3b5357.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.04,
            "w": 0.26,
            "x": 0.16,
            "y": 0.07
          },
          "kind": "image",
          "text": "DoubleVerify logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:35.236+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a984ab25-0b75-48f4-a814-e98e153612e5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.22,
            "x": 0.39,
            "y": 0.57
          },
          "kind": "paragraph",
          "text": "November 8, 2022",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:35.236+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7ca0b11e-98b8-4e92-90ec-71367a827087",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.48,
            "x": 0.26,
            "y": 0.43
          },
          "kind": "title",
          "text": "Q3 2022 Earnings Call",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:35.236+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "97662462-facc-4a33-8b62-766ab249d7c6",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 3,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Attention",
          "beatId": "2c9c8381-c8df-40fe-a40c-3150205d0d5a",
          "matchId": "d70ec9dc-c1d6-40f1-92ae-97b306d378c3",
          "beatType": {
            "name": "Attention",
            "slug": "aida-attention",
            "status": "active",
            "canonId": "019dd9b8-1086-7099-85c1-2f9cae7ea19d",
            "version": 1,
            "description": null
          },
          "evidence": "The cover slide and disclaimer set the stage for the presentation",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "thumbSrc": "https://imgproxy.kitesheet.com/ix4gk4ofLINKlvbTds1eTSKs6Y0PklZCetskfiMeYHY/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xN2QzNzZiYWUwZDZhMmE2ZGZjZDM4NDQyOTEzMDhmZi9wMDAxLmpwZw",
      "imagePathAlt": "https://imgproxy.kitesheet.com/6Hq3DK7O2RYaUN42IIA8mhf2Jqq7EQ_38sFUUD9u_tw/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xN2QzNzZiYWUwZDZhMmE2ZGZjZDM4NDQyOTEzMDhmZi9wMDAxLnBuZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/xuy2ElkEYqYukdD9_Fpg_uVCzkA1xlgy2spvzGAJTO0/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xN2QzNzZiYWUwZDZhMmE2ZGZjZDM4NDQyOTEzMDhmZi9wMDAxLnBuZw"
    },
    {
      "page": 2,
      "type": "setup",
      "function": "front_matter",
      "rawType": "disclaimer",
      "block": null,
      "metadata": {
        "slideType": "disclaimer",
        "slideTypeCanon": {
          "name": "Disclaimer",
          "slug": "disclaimer",
          "status": "active",
          "canonId": "019de52d-0801-727b-b98a-5ed095aeee78",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 81,
        "componentCount": 7,
        "textChars": 4656,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 09:23:40.811+00",
          "seconds": 8.358,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de514-915e-755f-b0e6-1614da3b5357/2",
        "deck": "/decks/019de514-915e-755f-b0e6-1614da3b5357",
        "deckAnchor": "/decks/019de514-915e-755f-b0e6-1614da3b5357#slide-2",
        "deckJson": "/decks/019de514-915e-755f-b0e6-1614da3b5357.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.1,
            "w": 0.868,
            "x": 0.066,
            "y": 0.75
          },
          "kind": "disclaimer",
          "text": "In addition, this presentation contains industry and market data and forecasts that are based on our analysis of multiple sources, including publicly available information, industry publications and surveys, reports from government agencies, reports by market research firms and consultants and our own estimates based on internal company data and management's knowledge of and experience in the market sectors in which the Company competes. While management believes such information and data are reliable, we have not independently verified the accuracy or completeness of the data contained in these sources and other publicly available information. Accordingly, we make no representations as to the accuracy or completeness of that data nor do we undertake to update such data after the date of this presentation.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.811+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0260bd4c-8f7b-48a1-b34a-6cec49b214d2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.22,
            "w": 0.868,
            "x": 0.066,
            "y": 0.2
          },
          "kind": "disclaimer",
          "text": "This presentation contains \"forward-looking statements\" that are based on management's beliefs and assumptions and on information currently available to management. These forward-looking statements include, but are not limited to, statements about our plans, objectives, expectations and intentions and other statements contained herein that are not historical facts. When used herein, the words \"expects,\" \"anticipates,\" \"intends,\" \"plans,\" \"believes,\" \"seeks,\" \"will,\" \"should,\" \"could,\" \"estimates\" and similar expressions are generally intended to identify forward-looking statements. In particular, statements about the markets in which we operate, including growth of our various markets, and statements about our expectations, beliefs, plans, strategies, objectives, prospects, assumptions or future events or performance contained in this presentation are forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievement to be materially different from any projected results, performance or achievements expressed or implied by the forward-looking statements. Forward-looking statements represent the beliefs and assumptions of DoubleVerify Holdings, Inc. (the \"Company\") only as of the date of this presentation, and we undertake no obligation to update or revise, or to publicly announce any update or revision to, any such forward-looking statements, whether as a result of new information, future events or otherwise. As such, the Company's results may vary from any expectations or goals expressed in, or implied by, the forward-looking statements included in this presentation, possibly to a material degree.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.811+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "49fa8a71-b23a-4ed7-9462-76f0f01fbb71",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.18,
            "w": 0.868,
            "x": 0.066,
            "y": 0.556
          },
          "kind": "disclaimer",
          "text": "In addition to disclosing financial results that are determined in accordance with U.S. generally accepted accounting principles (\"GAAP\"), the Company also discloses in this presentation certain non-GAAP financial measures, including Adjusted EBITDA, Adjusted EBITDA Margin and Adjusted EBITDA less Capital Expenditures. We believe that these non-GAAP financial measures are useful to investors for period-to-period comparisons of the Company's core business and for understanding and evaluating trends in the Company's operating results on a consistent basis by excluding items that we do not believe are indicative of the Company's core operating performance. These non-GAAP financial measures have limitations as analytical tools, and are presented for supplemental purposes and should be considered in addition to, and not in isolation or as substitutes for an analysis of the Company's results as reported under GAAP. In addition, other companies in the Company's industry may calculate these non-GAAP financial measures differently than the Company does, limiting their usefulness as a comparative measure. You should compensate for these limitations by relying primarily on the Company's GAAP results and using the non-GAAP financial measures only supplementally. A reconciliation of these measures to the most directly comparable GAAP measures is included at the end of this presentation.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.811+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "628af138-2d2f-4db9-aded-9b70d8943921",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.09,
            "w": 0.868,
            "x": 0.066,
            "y": 0.442
          },
          "kind": "disclaimer",
          "text": "We cannot assure you that the assumptions made in preparing any of the forward-looking statements will prove accurate or that any long-term financial or operational goals or targets will be realized. For a discussion of some of the risks, uncertainties and other factors that could cause the Company's results to differ materially from those expressed in, or implied by, the forward-looking statements included in this presentation, you should refer to the \"Risk Factors\" section and other sections in the Company's Form 10-Q filed with the SEC on November 8, 2022, the Company's Form 10-K filed with the SEC on March 8, 2022 and the Company's other filings and reports in the SEC.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.811+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ae944e86-137a-4769-a03b-764f65a670f7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.029,
            "w": 0.112,
            "x": 0.018,
            "y": 0.946
          },
          "kind": "image",
          "text": "DoubleVerify",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.811+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "db6bf5d3-1c8d-4933-9a06-8911191ee9ea",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.016,
            "w": 0.007,
            "x": 0.929,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "1",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.811+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1af82463-215d-4c79-8ea0-a327d644f2e2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.222,
            "x": 0.389,
            "y": 0.07
          },
          "kind": "title",
          "text": "Disclaimer",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.811+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1393207e-2d51-4b32-822c-3455974ab88a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 3,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Attention",
          "beatId": "2c9c8381-c8df-40fe-a40c-3150205d0d5a",
          "matchId": "d70ec9dc-c1d6-40f1-92ae-97b306d378c3",
          "beatType": {
            "name": "Attention",
            "slug": "aida-attention",
            "status": "active",
            "canonId": "019dd9b8-1086-7099-85c1-2f9cae7ea19d",
            "version": 1,
            "description": null
          },
          "evidence": "The cover slide and disclaimer set the stage for the presentation",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 3,
      "type": "setup",
      "function": "summarize",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 59,
        "componentCount": 5,
        "textChars": 433,
        "nDataPoints": 8,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 09:23:37.338+00",
          "seconds": 4.362,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de514-915e-755f-b0e6-1614da3b5357/3",
        "deck": "/decks/019de514-915e-755f-b0e6-1614da3b5357",
        "deckAnchor": "/decks/019de514-915e-755f-b0e6-1614da3b5357#slide-3",
        "deckJson": "/decks/019de514-915e-755f-b0e6-1614da3b5357.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.48,
            "w": 0.34,
            "x": 0.139,
            "y": 0.23
          },
          "kind": "chart",
          "text": "Total Revenue Growth: Q3 '21 $83.1 M, Q3 '22 $112.3 M, +35% year-over-year growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:37.338+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2908b03b-1517-4d0a-8671-eb5690bfafa1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.48,
            "w": 0.34,
            "x": 0.57,
            "y": 0.23
          },
          "kind": "chart",
          "text": "Adj. EBITDA Growth and Margin: Q3 '21 $26.4 M (32% Margin), Q3 '22 $34.0 M (30% Margin), +29% year-over-year growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:37.338+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3873acf0-ce42-4f25-b6e0-e51f0d30cf9b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.11,
            "w": 0.92,
            "x": 0.038,
            "y": 0.79
          },
          "kind": "list",
          "text": "DRIVERS: PRODUCT UPSELL, CHANNEL & MARKET EXPANSION, NEW CLIENT WINS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Timeline item",
              "slug": "timeline-item",
              "status": "active",
              "canonId": "019de52c-fd0e-74ce-9443-440fbd8c23b4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "timeline-item",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:37.338+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eab9d773-41a0-4672-bf4f-673070c194ee",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.01,
            "w": 0.75,
            "x": 0.14,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "1. See Appendix for a reconciliation of Adjusted EBITDA and Adjusted EBITDA Margin to the nearest financial measures reported under GAAP.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:37.338+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5973f194-160e-4836-af98-5c1a62ef62cf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.53,
            "x": 0.235,
            "y": 0.07
          },
          "kind": "title",
          "text": "Delivered A Strong Third Quarter",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:37.338+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b41451ec-2507-4070-8d34-71346e18c42b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 3,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Attention",
          "beatId": "2c9c8381-c8df-40fe-a40c-3150205d0d5a",
          "matchId": "d70ec9dc-c1d6-40f1-92ae-97b306d378c3",
          "beatType": {
            "name": "Attention",
            "slug": "aida-attention",
            "status": "active",
            "canonId": "019dd9b8-1086-7099-85c1-2f9cae7ea19d",
            "version": 1,
            "description": null
          },
          "evidence": "The cover slide and disclaimer set the stage for the presentation",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "881982b9-c92d-4af5-a986-ef984d6fbeea",
          "evidence": "The document presents a clear chain of logic connecting DoubleVerify's strengths to its growth",
          "position": 0,
          "objective": "Demonstrate the logic behind DoubleVerify's growth",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:04:43.173193+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 4,
      "type": "setup",
      "function": "establish_context",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "establish_context",
        "functionCanon": {
          "name": "Establish context",
          "slug": "establish_context",
          "status": "active",
          "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 23,
        "componentCount": 4,
        "textChars": 106,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 09:23:36.908+00",
          "seconds": 3.647,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de514-915e-755f-b0e6-1614da3b5357/4",
        "deck": "/decks/019de514-915e-755f-b0e6-1614da3b5357",
        "deckAnchor": "/decks/019de514-915e-755f-b0e6-1614da3b5357#slide-4",
        "deckJson": "/decks/019de514-915e-755f-b0e6-1614da3b5357.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.07,
            "w": 0.15,
            "x": 0.405,
            "y": 0.45
          },
          "kind": "list",
          "text": "Identifier Independent\nInnovation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:36.908+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4002876d-aff6-41d2-b45d-517661e15189",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.15,
            "x": 0.15,
            "y": 0.45
          },
          "kind": "list",
          "text": "Cross Platform\nScale",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:36.908+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "748dedf6-94ca-45af-b1ff-aec232dd9ec1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.15,
            "x": 0.66,
            "y": 0.45
          },
          "kind": "list",
          "text": "Accredited Objectivity\nTrust",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:36.908+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "98fd6122-e05a-494a-b8f8-746fa5772c7f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.405,
            "x": 0.297,
            "y": 0.07
          },
          "kind": "title",
          "text": "Three Key Differentiators",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:36.908+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f313dc50-26c3-4df3-af39-672def7aa80c",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 8,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Interest",
          "beatId": "681c1796-8fe7-41f6-8a98-760944a2386b",
          "matchId": "d70ec9dc-c1d6-40f1-92ae-97b306d378c3",
          "beatType": {
            "name": "Interest",
            "slug": "aida-interest",
            "status": "active",
            "canonId": "019dd9b8-115b-7640-827f-fd115885a984",
            "version": 1,
            "description": null
          },
          "evidence": "The key messages and KPI overviews generate interest in DoubleVerify's performance",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "881982b9-c92d-4af5-a986-ef984d6fbeea",
          "evidence": "The document presents a clear chain of logic connecting DoubleVerify's strengths to its growth",
          "position": 0,
          "objective": "Demonstrate the logic behind DoubleVerify's growth",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:04:43.173193+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 5,
      "type": "setup",
      "function": "quantify_opportunity",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "quantify_opportunity",
        "functionCanon": {
          "name": "Quantify opportunity",
          "slug": "quantify_opportunity",
          "status": "active",
          "canonId": "019de52d-17e4-726f-aa15-83350acef1dd",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 86,
        "componentCount": 10,
        "textChars": 729,
        "nDataPoints": 1,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 09:23:40.133+00",
          "seconds": 6.83,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de514-915e-755f-b0e6-1614da3b5357/5",
        "deck": "/decks/019de514-915e-755f-b0e6-1614da3b5357",
        "deckAnchor": "/decks/019de514-915e-755f-b0e6-1614da3b5357#slide-5",
        "deckJson": "/decks/019de514-915e-755f-b0e6-1614da3b5357.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.2,
            "w": 0.68,
            "x": 0.25,
            "y": 0.2
          },
          "kind": "image",
          "text": "MATTEL, GAP, Kroger, PRECISION MARKETING, 84.51°, MARINA BAY Sands., MICHELIN, Smart En. Co., HYUNDAI, Club Med, SC Johnson, TUI",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo grid",
              "slug": "logo-grid",
              "status": "active",
              "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.133+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "638a0ef9-da5a-4102-b3f8-6c88d3dd608e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.22,
            "w": 0.68,
            "x": 0.25,
            "y": 0.43
          },
          "kind": "image",
          "text": "NETFLIX, hulu, ROKU, TikTok, Twitter, LinkedIn, Facebook, YouTube, Instagram, Pinterest, Amazon, Walmart, Target, Macy's, Kroger, PRECISION MARKETING, 84.51°, BEST BUY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo grid",
              "slug": "logo-grid",
              "status": "active",
              "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.133+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "943a8cbc-8877-44bd-85b1-71c9d3ddc93b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.09,
            "w": 0.15,
            "x": 0.06,
            "y": 0.73
          },
          "kind": "list",
          "text": "Continued International expansion through greenfield opportunities",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.133+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "11ac1a0d-cdf8-42a1-84a1-5e6d836c5a81",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.09,
            "w": 0.15,
            "x": 0.06,
            "y": 0.23
          },
          "kind": "list",
          "text": "Global Market Share Growth with New Logo Wins and Expansion",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.133+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "34836284-c653-48b2-83ce-208382fd6c86",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.15,
            "x": 0.06,
            "y": 0.45
          },
          "kind": "list",
          "text": "Expanding on premium CTV + Social platforms and Retail Media Networks",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.133+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c4edc17e-c004-43dc-ad19-b55b2df9efca",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.12,
            "x": 0.62,
            "y": 0.77
          },
          "kind": "metric",
          "text": "+71%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.133+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "524a8a9c-50f4-4bce-88b6-67f51991cca3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.3,
            "x": 0.25,
            "y": 0.78
          },
          "kind": "paragraph",
          "text": "DV's largest opportunity for greenfield wins is in international markets",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.133+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "80c0bd27-34fa-4a09-97c9-4ed6863a0bfa",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.17,
            "x": 0.76,
            "y": 0.75
          },
          "kind": "paragraph",
          "text": "Of DV's Q3'22 wins were greenfield, representing the largest share of greenfield wins in any quarter of this year",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.133+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bc009537-9536-4592-b297-cd3056d1a648",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.14,
            "x": 0.61,
            "y": 0.84
          },
          "kind": "paragraph",
          "text": "OF ALL Q3 WINS WERE GREENFIELD",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.133+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c1a5e5c9-eb3e-4b3e-9bc0-ccfca5606abd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.36,
            "x": 0.32,
            "y": 0.07
          },
          "kind": "title",
          "text": "Rapidly Growing Scale",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.133+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1592125f-63a2-4dc6-bd0c-9cdcea1b5109",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 8,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Interest",
          "beatId": "681c1796-8fe7-41f6-8a98-760944a2386b",
          "matchId": "d70ec9dc-c1d6-40f1-92ae-97b306d378c3",
          "beatType": {
            "name": "Interest",
            "slug": "aida-interest",
            "status": "active",
            "canonId": "019dd9b8-115b-7640-827f-fd115885a984",
            "version": 1,
            "description": null
          },
          "evidence": "The key messages and KPI overviews generate interest in DoubleVerify's performance",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "881982b9-c92d-4af5-a986-ef984d6fbeea",
          "evidence": "The document presents a clear chain of logic connecting DoubleVerify's strengths to its growth",
          "position": 0,
          "objective": "Demonstrate the logic behind DoubleVerify's growth",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:04:43.173193+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 6,
      "type": "setup",
      "function": "summarize",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 78,
        "componentCount": 7,
        "textChars": 552,
        "nDataPoints": 9,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 09:23:39.996+00",
          "seconds": 6.36,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de514-915e-755f-b0e6-1614da3b5357/6",
        "deck": "/decks/019de514-915e-755f-b0e6-1614da3b5357",
        "deckAnchor": "/decks/019de514-915e-755f-b0e6-1614da3b5357#slide-6",
        "deckJson": "/decks/019de514-915e-755f-b0e6-1614da3b5357.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.176,
            "w": 0.219,
            "x": 0.709,
            "y": 0.66
          },
          "kind": "chart",
          "text": "Top 500 Customers ABS Activation: Q3'20 33%, Q3'21 55%, Q3'22 63%",
          "attrs": {
            "x_axis_labels": [
              "Q3'20",
              "Q3'21",
              "Q3'22"
            ],
            "y_axis_labels": [
              "33%",
              "55%",
              "63%"
            ]
          },
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:39.996+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6cfe47b2-d892-465c-830f-b9ce65f5423a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.126,
            "w": 0.239,
            "x": 0.38,
            "y": 0.686
          },
          "kind": "image",
          "text": "Nestle JAPAN, Colgate EMEA, Emirates",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo grid",
              "slug": "logo-grid",
              "status": "active",
              "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:39.996+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c3734e95-a1cf-402e-9716-659ef3572dc7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.279,
            "x": 0.044,
            "y": 0.202
          },
          "kind": "list",
          "text": "DV Authentic Attention Snapshot Launched\nClients Actively Evaluating Snapshot Data\n~600\nSales Opportunities Identified\n~200",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:39.996+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5f730d68-74fc-4f9a-91f0-a4cf0ea4ca46",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.41,
            "w": 0.227,
            "x": 0.393,
            "y": 0.202
          },
          "kind": "list",
          "text": "Pre-Campaign Social Media Activation Tools\nNew Customers Signed Since Start of Q3'22\n+20\nIncluding High-Profile Brands",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:39.996+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8c100edb-751d-47c6-85c2-271bf89fd070",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.41,
            "w": 0.23,
            "x": 0.699,
            "y": 0.202
          },
          "kind": "list",
          "text": "Authentic Brand Suitability Continues to Grow\nAuthentic Brand Suitability\n+46%\nQ3'22 REVENUE GROWTH¹\nTop 500 Customers ABS Activation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:39.996+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "98fa839c-fa83-4fee-b778-739885a8e125",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.012,
            "w": 0.369,
            "x": 0.144,
            "y": 0.956
          },
          "kind": "source-note",
          "text": "1. Year-over-year growth rate (Q3 2022 vs. Q3 2021)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:39.996+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "53bab1d3-57d5-4489-a296-53483a9ef8de",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.432,
            "x": 0.284,
            "y": 0.064
          },
          "kind": "title",
          "text": "Market Defining Innovation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:39.996+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d63758c7-bc44-41ce-bea5-f6f880520258",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 8,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Interest",
          "beatId": "681c1796-8fe7-41f6-8a98-760944a2386b",
          "matchId": "d70ec9dc-c1d6-40f1-92ae-97b306d378c3",
          "beatType": {
            "name": "Interest",
            "slug": "aida-interest",
            "status": "active",
            "canonId": "019dd9b8-115b-7640-827f-fd115885a984",
            "version": 1,
            "description": null
          },
          "evidence": "The key messages and KPI overviews generate interest in DoubleVerify's performance",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "881982b9-c92d-4af5-a986-ef984d6fbeea",
          "evidence": "The document presents a clear chain of logic connecting DoubleVerify's strengths to its growth",
          "position": 0,
          "objective": "Demonstrate the logic behind DoubleVerify's growth",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:04:43.173193+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 7,
      "type": "setup",
      "function": "frame_situation",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "frame_situation",
        "functionCanon": {
          "name": "Frame situation",
          "slug": "frame_situation",
          "status": "active",
          "canonId": "019de52d-17bc-718f-8752-05ef2b72d7b3",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 89,
        "componentCount": 13,
        "textChars": 744,
        "nDataPoints": 3,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 09:23:41.703+00",
          "seconds": 8.022,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de514-915e-755f-b0e6-1614da3b5357/7",
        "deck": "/decks/019de514-915e-755f-b0e6-1614da3b5357",
        "deckAnchor": "/decks/019de514-915e-755f-b0e6-1614da3b5357#slide-7",
        "deckJson": "/decks/019de514-915e-755f-b0e6-1614da3b5357.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.28,
            "w": 0.202,
            "x": 0.399,
            "y": 0.201
          },
          "kind": "image",
          "text": "ISO 27001 Certified",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Icon grid",
              "slug": "icon-grid",
              "status": "active",
              "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "icon-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:41.703+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7d197765-04d8-494a-b739-14236440ea95",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.05,
            "x": 0.149,
            "y": 0.74
          },
          "kind": "list",
          "text": "GRR",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:41.703+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "004bb64a-1e47-4aff-ba65-27c0327504fe",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.16,
            "x": 0.54,
            "y": 0.73
          },
          "kind": "list",
          "text": "LARGE CUSTOMER GROWTH",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:41.703+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "21fcc129-552d-45ec-8576-f71d02ee34c3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.01,
            "w": 0.13,
            "x": 0.319,
            "y": 0.81
          },
          "kind": "list",
          "text": "Q3 2022 GRR¹",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:41.703+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7593f01b-952d-4158-85d3-ede83531f646",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.13,
            "x": 0.77,
            "y": 0.81
          },
          "kind": "list",
          "text": "# GENERATING >$200 K / YR²",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:41.703+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cbec20d3-907e-403b-b70f-34184969c5af",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.13,
            "x": 0.77,
            "y": 0.73
          },
          "kind": "metric",
          "text": "+41%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:41.703+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "61a25db6-413c-4061-ba09-683b5ab1645f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.13,
            "x": 0.319,
            "y": 0.73
          },
          "kind": "metric",
          "text": "+95%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:41.703+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "864ebf68-6a70-402c-8e75-0cc6227095c8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.29,
            "x": 0.088,
            "y": 0.303
          },
          "kind": "paragraph",
          "text": "The most widely recognized international standard for information security management",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:41.703+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6f5a6f93-6ea9-43d2-882d-fdecfe5106b9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.446,
            "x": 0.277,
            "y": 0.582
          },
          "kind": "paragraph",
          "text": "Supports Long-term, Sticky Client Relationships",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:41.703+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d1138f27-8bb9-4610-925b-132942171d14",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.259,
            "x": 0.674,
            "y": 0.303
          },
          "kind": "paragraph",
          "text": "Demonstrates DV's commitment to information security, protection, and confidentiality",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:41.703+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eed71b49-85b7-4dd8-bd8b-c2137c78a406",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.81,
            "x": 0.149,
            "y": 0.94
          },
          "kind": "source-note",
          "text": "1. Gross Revenue Retention Rate is the total prior period revenue earned from advertiser customers, less the portion of prior period revenue attributable to lost advertiser customers, divided by the total prior period revenue from advertiser customers.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:41.703+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1e853d24-4574-4944-9b55-080390f27e83",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.81,
            "x": 0.149,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "2. DV grew the total number of customers generating more than 200 thousand dollars of revenue by 41% year-over-year, on a trailing twelve-month basis.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:41.703+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3a49fadf-cac5-4b07-8a37-ce148f15499e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.607,
            "x": 0.196,
            "y": 0.07
          },
          "kind": "title",
          "text": "Continuing to Build and Deepen Trust",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:41.703+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "da0781e9-d1ea-45fa-a7aa-fe0002f9eed9",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Aesthetic-Usability Effect",
            "slug": "aesthetic-usability-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c150-75ee-9212-183da76c56da",
            "version": 1,
            "bodyDocId": null,
            "description": "Attractive designs are perceived as easier to use and more trustworthy",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "40c28bfd-e3cf-4d28-be57-78ad41fd075b",
          "evidence": "ISO 27001 Certified",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-17 01:38:24.35025+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Storytelling: audience calibration",
            "slug": "audience",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-23ea-723a-87c0-af1d78d702d2",
            "version": 1,
            "bodyDocId": "019df269-23c5-72ec-8b94-78fc1da7b656",
            "description": "The same thesis, written for four different audiences, produces four",
            "familyLabel": "narrative-block",
            "categoryName": "Narrative & Transformation",
            "categorySlug": "narrative-transformation"
          },
          "agent": "storyteller",
          "layer": "slide",
          "agents": [
            "storyteller"
          ],
          "matchId": "a892b585-5fc8-4993-b570-ada084383f93",
          "evidence": "The most widely recognized international standard for information security management",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 01:38:24.310487+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 8,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Interest",
          "beatId": "681c1796-8fe7-41f6-8a98-760944a2386b",
          "matchId": "d70ec9dc-c1d6-40f1-92ae-97b306d378c3",
          "beatType": {
            "name": "Interest",
            "slug": "aida-interest",
            "status": "active",
            "canonId": "019dd9b8-115b-7640-827f-fd115885a984",
            "version": 1,
            "description": null
          },
          "evidence": "The key messages and KPI overviews generate interest in DoubleVerify's performance",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "881982b9-c92d-4af5-a986-ef984d6fbeea",
          "evidence": "The document presents a clear chain of logic connecting DoubleVerify's strengths to its growth",
          "position": 0,
          "objective": "Demonstrate the logic behind DoubleVerify's growth",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:04:43.173193+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 8,
      "type": "setup",
      "function": "frame_situation",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "frame_situation",
        "functionCanon": {
          "name": "Frame situation",
          "slug": "frame_situation",
          "status": "active",
          "canonId": "019de52d-17bc-718f-8752-05ef2b72d7b3",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 81,
        "componentCount": 9,
        "textChars": 556,
        "nDataPoints": 1,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 09:23:39.805+00",
          "seconds": 5.747,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de514-915e-755f-b0e6-1614da3b5357/8",
        "deck": "/decks/019de514-915e-755f-b0e6-1614da3b5357",
        "deckAnchor": "/decks/019de514-915e-755f-b0e6-1614da3b5357#slide-8",
        "deckJson": "/decks/019de514-915e-755f-b0e6-1614da3b5357.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.06,
            "w": 0.24,
            "x": 0.38,
            "y": 0.23
          },
          "kind": "image",
          "text": "DV DoubleVerify",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:39.805+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ab2a9a92-0c53-4916-b68a-9f00dcd24434",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.18,
            "x": 0.68,
            "y": 0.48
          },
          "kind": "list",
          "text": "5 Customers = Top Global Brands: The world's largest and most trusted brands",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:39.805+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "20e2de0e-ae6b-4064-a223-50de1c18eb1f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.18,
            "x": 0.52,
            "y": 0.48
          },
          "kind": "list",
          "text": "4 Diversified Customer Base: No single vertical drove more than 20% of revenue in FY '21",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:39.805+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "25052b57-b01c-4d73-8750-e4140bc66057",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.18,
            "x": 0.84,
            "y": 0.48
          },
          "kind": "list",
          "text": "6 Under-penetrated TAM: Capitalizes on an expanding category within a vast and untapped global market",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:39.805+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "32f8abbf-3e96-4908-9986-ccef9044774f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.18,
            "x": 0.04,
            "y": 0.48
          },
          "kind": "list",
          "text": "1 Essential Solutions: Protect brand equity, Reduce media waste, Improve ROI",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:39.805+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6ea78b2f-11d6-4f9c-8b6d-5e7ce53630e5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.18,
            "x": 0.2,
            "y": 0.48
          },
          "kind": "list",
          "text": "2 Fixed-Fee Business Model: Helps insulate revenue from CPM volatility",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:39.805+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c18e4650-4958-4a43-91bf-05fab82c12b7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.18,
            "x": 0.36,
            "y": 0.48
          },
          "kind": "list",
          "text": "3 Verify Everywhere Strategy: Makes DV largely agnostic to shifts in ad spend across sectors",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:39.805+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fc0a7d48-90bd-4722-8518-7ea8c50dfdcd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.01,
            "x": 0.96,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "7",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:39.805+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ed402ca7-4f0c-45f2-93c8-ce44aff7b92c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.64,
            "x": 0.18,
            "y": 0.07
          },
          "kind": "title",
          "text": "DoubleVerify's Resilient Fundamentals",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:39.805+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9fd6620c-699e-4ab7-87d7-7f1588dcce85",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "2x2 matrix",
            "slug": "matrix-2x2",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
            "version": 1,
            "bodyDocId": null,
            "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "5b8382c8-c7a8-480a-b2bc-641efc84cbf1",
          "evidence": "6 Under-penetrated TAM: Capitalizes on an expanding category within a vast and untapped global market",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-17 01:38:24.429863+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 8,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Interest",
          "beatId": "681c1796-8fe7-41f6-8a98-760944a2386b",
          "matchId": "d70ec9dc-c1d6-40f1-92ae-97b306d378c3",
          "beatType": {
            "name": "Interest",
            "slug": "aida-interest",
            "status": "active",
            "canonId": "019dd9b8-115b-7640-827f-fd115885a984",
            "version": 1,
            "description": null
          },
          "evidence": "The key messages and KPI overviews generate interest in DoubleVerify's performance",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "881982b9-c92d-4af5-a986-ef984d6fbeea",
          "evidence": "The document presents a clear chain of logic connecting DoubleVerify's strengths to its growth",
          "position": 0,
          "objective": "Demonstrate the logic behind DoubleVerify's growth",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:04:43.173193+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 9,
      "type": "setup",
      "function": "summarize",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 75,
        "componentCount": 10,
        "textChars": 319,
        "nDataPoints": 8,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 09:23:40.957+00",
          "seconds": 6.304,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de514-915e-755f-b0e6-1614da3b5357/9",
        "deck": "/decks/019de514-915e-755f-b0e6-1614da3b5357",
        "deckAnchor": "/decks/019de514-915e-755f-b0e6-1614da3b5357#slide-9",
        "deckJson": "/decks/019de514-915e-755f-b0e6-1614da3b5357.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.07,
            "w": 0.16,
            "x": 0.259,
            "y": 0.45
          },
          "kind": "metric",
          "text": "$34.0 MILLION",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.957+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1bfe16a3-3937-47db-9dda-87f6debcd348",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.16,
            "x": 0.749,
            "y": 0.69
          },
          "kind": "metric",
          "text": "29% MARGINS²",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.957+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2e4e842a-20f1-4bc1-a918-eb6f90b303c6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.16,
            "x": 0.09,
            "y": 0.45
          },
          "kind": "metric",
          "text": "$112.3 MILLION",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.957+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4fb25212-c7be-49dd-89fb-fae61db42212",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.16,
            "x": 0.09,
            "y": 0.69
          },
          "kind": "metric",
          "text": "+35% GROWTH¹",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.957+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "733014d6-5b57-4507-bcd7-4e96ef09ce13",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.16,
            "x": 0.749,
            "y": 0.45
          },
          "kind": "metric",
          "text": "$92.7 MILLION",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.957+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cd1a1013-fd88-4dee-9ab5-a91360b152da",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.16,
            "x": 0.259,
            "y": 0.69
          },
          "kind": "metric",
          "text": "30% MARGINS²",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.957+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dcacd13c-23f1-40ea-b9fe-cd2d6c4f84a4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.16,
            "x": 0.58,
            "y": 0.69
          },
          "kind": "metric",
          "text": "+40% GROWTH¹",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.957+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eca1577a-44ce-460b-b832-f41018b75cce",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.16,
            "x": 0.58,
            "y": 0.45
          },
          "kind": "metric",
          "text": "$318.8 MILLION",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.957+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ff8e6a28-f536-4452-94bd-9bb281b56d6e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.029,
            "w": 0.74,
            "x": 0.145,
            "y": 0.956
          },
          "kind": "source-note",
          "text": "1. Year-over-year growth rate\n2. See Appendix for a reconciliation of Adjusted EBITDA and Adjusted EBITDA Margin to the nearest financial measures reported under GAAP.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.957+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "da8fa1db-b4a8-4b67-84df-c2c23465a542",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.816,
            "x": 0.093,
            "y": 0.06
          },
          "kind": "title",
          "text": "Strong Third Quarter and First Nine Months of 2022",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.957+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7decd9d6-8b67-47cd-9827-b830dd358fdd",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "Desire",
          "beatId": "c65e5df3-a3ad-43e4-8142-eb7b1eeabc7b",
          "matchId": "d70ec9dc-c1d6-40f1-92ae-97b306d378c3",
          "beatType": {
            "name": "Desire",
            "slug": "aida-desire",
            "status": "active",
            "canonId": "019dd9b8-11f0-704e-b2bb-fbb6a226467d",
            "version": 1,
            "description": null
          },
          "evidence": "The strong third quarter and revenue growth drivers create desire for DoubleVerify's solutions",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "881982b9-c92d-4af5-a986-ef984d6fbeea",
          "evidence": "The document presents a clear chain of logic connecting DoubleVerify's strengths to its growth",
          "position": 0,
          "objective": "Demonstrate the logic behind DoubleVerify's growth",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:04:43.173193+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 10,
      "type": "setup",
      "function": "decompose_segments",
      "rawType": "revenue_buildup",
      "block": null,
      "metadata": {
        "slideType": "revenue_buildup",
        "slideTypeCanon": {
          "name": "Revenue buildup",
          "slug": "revenue_buildup",
          "status": "active",
          "canonId": "019de52d-0acd-70b8-a81d-62d89840409b",
          "version": 1,
          "description": null
        },
        "function": "decompose_segments",
        "functionCanon": {
          "name": "Decompose segments",
          "slug": "decompose_segments",
          "status": "active",
          "canonId": "019de52d-14f1-74f8-be75-beb0be1135ec",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 71,
        "componentCount": 7,
        "textChars": 367,
        "nDataPoints": 9,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 09:23:40.002+00",
          "seconds": 5.127,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de514-915e-755f-b0e6-1614da3b5357/10",
        "deck": "/decks/019de514-915e-755f-b0e6-1614da3b5357",
        "deckAnchor": "/decks/019de514-915e-755f-b0e6-1614da3b5357#slide-10",
        "deckJson": "/decks/019de514-915e-755f-b0e6-1614da3b5357.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.59,
            "w": 0.14,
            "x": 0.37,
            "y": 0.24
          },
          "kind": "chart",
          "text": "Activation +48% year-over-year growth $41.9 M Q3 '21 $62.2 M Q3 '22",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.002+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2311ab0b-603f-4f64-b9b9-7e35b6aaef28",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.59,
            "w": 0.14,
            "x": 0.6,
            "y": 0.24
          },
          "kind": "chart",
          "text": "Measurement +14% year-over-year growth $34.1 M Q3 '21 $38.8 M Q3 '22",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.002+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "56435152-02ca-4782-82b1-d2a1267ba1d9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.59,
            "w": 0.14,
            "x": 0.82,
            "y": 0.24
          },
          "kind": "chart",
          "text": "Supply-Side +57% year-over-year growth $7.1 M Q3 '21 $11.2 M Q3 '22",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.002+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "91e986ea-29f5-4d12-9a23-0356bc78dbb5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.14,
            "x": 0.02,
            "y": 0.94
          },
          "kind": "image",
          "text": "DV DoubleVerify",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.002+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6b095a2e-f044-475e-b343-0836eeb7d3a9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.47,
            "w": 0.3,
            "x": 0.03,
            "y": 0.25
          },
          "kind": "list",
          "text": "Key Drivers\nQ3 '22 TOTAL REVENUE GROWTH OF 35%\nAuthentic Brand Suitability\nCore Programmatic Products\nNew Client Growth",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.002+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "098cb5d4-1063-4ff7-a6ce-ad04f13e9ebc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.01,
            "x": 0.95,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "9",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.002+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dffd31cc-7a72-40fb-9356-e99b136ed94f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.54,
            "x": 0.23,
            "y": 0.06
          },
          "kind": "title",
          "text": "Q3 2022 Revenue Growth Drivers",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.002+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "311fa163-a4d2-4ed8-bff6-d7f206e02d1a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Waterfall chart",
            "slug": "waterfall-chart",
            "status": "active",
            "bestFor": null,
            "canonId": "e2799da3-725f-44a9-a093-570f1f388e64",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "cef626dc-f620-4653-a168-5fbd811b55d9",
          "evidence": "Q3 '22 TOTAL REVENUE GROWTH OF 35%",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-17 01:38:24.546572+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "Desire",
          "beatId": "c65e5df3-a3ad-43e4-8142-eb7b1eeabc7b",
          "matchId": "d70ec9dc-c1d6-40f1-92ae-97b306d378c3",
          "beatType": {
            "name": "Desire",
            "slug": "aida-desire",
            "status": "active",
            "canonId": "019dd9b8-11f0-704e-b2bb-fbb6a226467d",
            "version": 1,
            "description": null
          },
          "evidence": "The strong third quarter and revenue growth drivers create desire for DoubleVerify's solutions",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "881982b9-c92d-4af5-a986-ef984d6fbeea",
          "evidence": "The document presents a clear chain of logic connecting DoubleVerify's strengths to its growth",
          "position": 0,
          "objective": "Demonstrate the logic behind DoubleVerify's growth",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:04:43.173193+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 11,
      "type": "setup",
      "function": "decompose_segments",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "decompose_segments",
        "functionCanon": {
          "name": "Decompose segments",
          "slug": "decompose_segments",
          "status": "active",
          "canonId": "019de52d-14f1-74f8-be75-beb0be1135ec",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 66,
        "componentCount": 8,
        "textChars": 272,
        "nDataPoints": 2,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 09:23:40.836+00",
          "seconds": 5.39,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de514-915e-755f-b0e6-1614da3b5357/11",
        "deck": "/decks/019de514-915e-755f-b0e6-1614da3b5357",
        "deckAnchor": "/decks/019de514-915e-755f-b0e6-1614da3b5357#slide-11",
        "deckJson": "/decks/019de514-915e-755f-b0e6-1614da3b5357.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.16,
            "w": 0.22,
            "x": 0.18,
            "y": 0.39
          },
          "kind": "metric",
          "text": "17%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.836+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3f98999e-93fc-4d70-9e92-c80d32b4b2e4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.16,
            "w": 0.2,
            "x": 0.65,
            "y": 0.39
          },
          "kind": "metric",
          "text": "10%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.836+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "677b9f20-48df-4602-b086-f705f50b3f55",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.29,
            "x": 0.16,
            "y": 0.65
          },
          "kind": "paragraph",
          "text": "MEDIA TRANSACTIONS MEASURED\n(MTM)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.836+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0a594799-5c1d-417c-98b3-927de16a872a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.16,
            "x": 0.65,
            "y": 0.23
          },
          "kind": "paragraph",
          "text": "PRICE GROWTH²",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.836+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "19cbd51d-84fe-49d2-bea3-92310f1cd1c4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.2,
            "x": 0.16,
            "y": 0.23
          },
          "kind": "paragraph",
          "text": "VOLUME GROWTH²",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.836+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "23f5ea83-f60d-45c1-a85e-e58618662f31",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.29,
            "x": 0.59,
            "y": 0.65
          },
          "kind": "paragraph",
          "text": "MEASURED TRANSACTION FEES\n(MTF)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.836+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b001247c-5ab6-4c0e-9aaf-58f4244a1c98",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.66,
            "x": 0.14,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "1. The volume and price growth analysis above excludes the acquisition of OpenSlate.\n2. Year-over-year growth rates (Q3 2022 vs. Q3 2021).",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.836+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "06f85261-1031-4eca-a732-3fdfb080a4dd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.64,
            "x": 0.18,
            "y": 0.06
          },
          "kind": "title",
          "text": "Drivers of Advertiser Revenue Growth¹",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.836+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "673f3ef3-689e-4f99-909f-c8fdcf088563",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "Desire",
          "beatId": "c65e5df3-a3ad-43e4-8142-eb7b1eeabc7b",
          "matchId": "d70ec9dc-c1d6-40f1-92ae-97b306d378c3",
          "beatType": {
            "name": "Desire",
            "slug": "aida-desire",
            "status": "active",
            "canonId": "019dd9b8-11f0-704e-b2bb-fbb6a226467d",
            "version": 1,
            "description": null
          },
          "evidence": "The strong third quarter and revenue growth drivers create desire for DoubleVerify's solutions",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "881982b9-c92d-4af5-a986-ef984d6fbeea",
          "evidence": "The document presents a clear chain of logic connecting DoubleVerify's strengths to its growth",
          "position": 0,
          "objective": "Demonstrate the logic behind DoubleVerify's growth",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:04:43.173193+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 12,
      "type": "setup",
      "function": "quantify_opportunity",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "quantify_opportunity",
        "functionCanon": {
          "name": "Quantify opportunity",
          "slug": "quantify_opportunity",
          "status": "active",
          "canonId": "019de52d-17e4-726f-aa15-83350acef1dd",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 74,
        "componentCount": 8,
        "textChars": 380,
        "nDataPoints": 6,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 09:23:41.217+00",
          "seconds": 5.525,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de514-915e-755f-b0e6-1614da3b5357/12",
        "deck": "/decks/019de514-915e-755f-b0e6-1614da3b5357",
        "deckAnchor": "/decks/019de514-915e-755f-b0e6-1614da3b5357#slide-12",
        "deckJson": "/decks/019de514-915e-755f-b0e6-1614da3b5357.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.17,
            "w": 0.25,
            "x": 0.103,
            "y": 0.46
          },
          "kind": "list",
          "text": "New Clients\nDrove ~60% of ABS year-over-year revenue growth in the third quarter",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:41.217+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b6c589f9-b4ef-45b8-b562-09b32210b9b7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.17,
            "w": 0.25,
            "x": 0.65,
            "y": 0.46
          },
          "kind": "list",
          "text": "Recurring Clients\nDrove ~40% of ABS year-over-year revenue growth in the third quarter",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:41.217+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c5bf334c-86a5-46ed-b7b5-6ee19d7450ce",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.16,
            "x": 0.42,
            "y": 0.417
          },
          "kind": "metric",
          "text": "+46%",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:41.217+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1e043f3b-c635-47c6-915f-54da03dbf5a2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.16,
            "x": 0.42,
            "y": 0.71
          },
          "kind": "metric",
          "text": "+75%",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:41.217+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "be5a4aaf-e8ba-4fee-b8b4-912cdb91b8a8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.582,
            "x": 0.209,
            "y": 0.218
          },
          "kind": "paragraph",
          "text": "Strong Upsell Momentum in Premium Priced Activation Products",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:41.217+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7f0efd3e-f67a-4b29-9260-059fa70ff7fc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.01,
            "w": 0.21,
            "x": 0.145,
            "y": 0.957
          },
          "kind": "source-note",
          "text": "1. Year-over-year growth rate (Q3 2022 vs. Q3 2021).",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:41.217+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "32d90487-fb01-46b8-8275-28e184ea6811",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.22,
            "x": 0.68,
            "y": 0.73
          },
          "kind": "table",
          "text": "Top 100 Intl. Expansion\nTop 500 Growing Penetration",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:41.217+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "225cd8f7-de63-4687-8a69-4170b1137e7f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.75,
            "x": 0.125,
            "y": 0.069
          },
          "kind": "title",
          "text": "Continued Growth in Premium Priced Products",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:41.217+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3b1c4409-df64-4e46-95e2-df8e045bc829",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "List presentation",
            "slug": "list-presentation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
            "version": 1,
            "bodyDocId": null,
            "description": "Bulleted, numbered, or checklist enumerations.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "cc5c414b-03b3-4552-ae88-bce1f980a005",
          "evidence": "list/bullet: Recurring Clients",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 01:38:24.663497+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "Desire",
          "beatId": "c65e5df3-a3ad-43e4-8142-eb7b1eeabc7b",
          "matchId": "d70ec9dc-c1d6-40f1-92ae-97b306d378c3",
          "beatType": {
            "name": "Desire",
            "slug": "aida-desire",
            "status": "active",
            "canonId": "019dd9b8-11f0-704e-b2bb-fbb6a226467d",
            "version": 1,
            "description": null
          },
          "evidence": "The strong third quarter and revenue growth drivers create desire for DoubleVerify's solutions",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "881982b9-c92d-4af5-a986-ef984d6fbeea",
          "evidence": "The document presents a clear chain of logic connecting DoubleVerify's strengths to its growth",
          "position": 0,
          "objective": "Demonstrate the logic behind DoubleVerify's growth",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:04:43.173193+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 13,
      "type": "setup",
      "function": "summarize",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 65,
        "componentCount": 12,
        "textChars": 129,
        "nDataPoints": 12,
        "notes": null,
        "elementsJson": null,
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 09:23:42.106+00",
          "seconds": 6.333,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de514-915e-755f-b0e6-1614da3b5357/13",
        "deck": "/decks/019de514-915e-755f-b0e6-1614da3b5357",
        "deckAnchor": "/decks/019de514-915e-755f-b0e6-1614da3b5357#slide-13",
        "deckJson": "/decks/019de514-915e-755f-b0e6-1614da3b5357.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.02,
            "w": 0.2,
            "x": 0.16,
            "y": 0.26
          },
          "kind": "list",
          "text": "Q4 2022 Guidance",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:42.106+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4d4b9773-3bfa-47de-9293-2c1b4a34e98d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.2,
            "x": 0.65,
            "y": 0.26
          },
          "kind": "list",
          "text": "FY 2022 Guidance",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:42.106+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9db55685-4e0c-4d87-8ef1-a99fb6277e32",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.06,
            "x": 0.91,
            "y": 0.37
          },
          "kind": "metric",
          "text": "+36%",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:42.106+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "106648ef-6ac8-40f0-9d7d-4b1b9084aecb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.06,
            "x": 0.42,
            "y": 0.37
          },
          "kind": "metric",
          "text": "+26%",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:42.106+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3014bd02-d2ee-4b7e-8a57-7a4e2eaacefa",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.06,
            "x": 0.91,
            "y": 0.63
          },
          "kind": "metric",
          "text": "31%",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:42.106+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "30b79fb4-92e2-4570-8445-5a37136c4f5c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.29,
            "x": 0.06,
            "y": 0.37
          },
          "kind": "metric",
          "text": "$131 M - $135 M",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:42.106+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5adea052-10b6-40bf-b98e-d4ff599841f3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.29,
            "x": 0.55,
            "y": 0.37
          },
          "kind": "metric",
          "text": "$450 M - $454 M",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:42.106+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5f9bca43-f3cc-4f9a-8234-707d4bec61e8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.06,
            "x": 0.42,
            "y": 0.63
          },
          "kind": "metric",
          "text": "35%",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:42.106+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "74dd9c28-37f2-48d1-aa24-c0d749e3f632",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.29,
            "x": 0.55,
            "y": 0.63
          },
          "kind": "metric",
          "text": "$138 M - $140 M",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:42.106+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "92d4933e-039b-4868-8e2a-853c6a4b04af",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.29,
            "x": 0.06,
            "y": 0.63
          },
          "kind": "metric",
          "text": "$45 M - $47 M",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:42.106+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d84f5d29-a16b-4096-9f47-eaa1c6e1d128",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.01,
            "w": 0.02,
            "x": 0.95,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "12",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:42.106+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4ed00989-d1a8-4ce6-b4fd-a8f8f49958cf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.42,
            "x": 0.29,
            "y": 0.07
          },
          "kind": "title",
          "text": "Raised FY 2022 Guidance",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:42.106+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2c5bb587-99bf-465e-9ba8-557a61b0eb55",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "Desire",
          "beatId": "c65e5df3-a3ad-43e4-8142-eb7b1eeabc7b",
          "matchId": "d70ec9dc-c1d6-40f1-92ae-97b306d378c3",
          "beatType": {
            "name": "Desire",
            "slug": "aida-desire",
            "status": "active",
            "canonId": "019dd9b8-11f0-704e-b2bb-fbb6a226467d",
            "version": 1,
            "description": null
          },
          "evidence": "The strong third quarter and revenue growth drivers create desire for DoubleVerify's solutions",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        },
        {
          "to": 16,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 13,
          "name": "Action",
          "beatId": "2524d971-6a28-4afe-a853-bbf4553533f6",
          "matchId": "d70ec9dc-c1d6-40f1-92ae-97b306d378c3",
          "beatType": {
            "name": "Action",
            "slug": "aida-action",
            "status": "active",
            "canonId": "019dd9b8-1285-74f0-8552-c04c08014586",
            "version": 1,
            "description": null
          },
          "evidence": "The raised FY 2022 guidance and financial measures reconciliation prompt action from investors",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 3,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "881982b9-c92d-4af5-a986-ef984d6fbeea",
          "evidence": "The document presents a clear chain of logic connecting DoubleVerify's strengths to its growth",
          "position": 0,
          "objective": "Demonstrate the logic behind DoubleVerify's growth",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:04:43.173193+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 14,
      "type": "appendix",
      "function": "establish_context",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "establish_context",
        "functionCanon": {
          "name": "Establish context",
          "slug": "establish_context",
          "status": "active",
          "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 39,
        "componentCount": 2,
        "textChars": 1133,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 09:23:39.343+00",
          "seconds": 3.566,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de514-915e-755f-b0e6-1614da3b5357/14",
        "deck": "/decks/019de514-915e-755f-b0e6-1614da3b5357",
        "deckAnchor": "/decks/019de514-915e-755f-b0e6-1614da3b5357#slide-14",
        "deckJson": "/decks/019de514-915e-755f-b0e6-1614da3b5357.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.51,
            "w": 0.86,
            "x": 0.059,
            "y": 0.239
          },
          "kind": "list",
          "text": "Measurement revenue is generated from the verification and measurement of advertising impressions that are directly purchased on digital media properties, including publishers and social media platforms.\nActivation revenue is generated from the evaluation, verification and measurement of advertising impressions purchased through programmatic demand-side and social media platforms.\nSupply-Side revenue is generated from platforms and publisher partners who use DoubleVerify's data analytics to evaluate, verify and measure their advertising inventory.\nGross Revenue Retention Rate is the total prior period revenue earned from advertiser customers, less the portion of prior period revenue attributable to lost advertiser customers, divided by the total prior period revenue from advertiser customers.\nMedia Transactions Measured (MTM) is the volume of media transactions that DoubleVerify's software platform measures.\nMeasured Transaction Fee (MTF) is the fixed fee DoubleVerify charges per thousand Media Transactions Measured.\nInternational Revenue Growth Rates are inclusive of foreign currency fluctuations.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:39.343+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f487eebf-ac75-4b42-b242-2a0670f5b67e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.332,
            "x": 0.334,
            "y": 0.06
          },
          "kind": "title",
          "text": "Key Business Terms",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:39.343+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d9079804-b6d0-44aa-a9a5-c12624e5fc73",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 16,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 13,
          "name": "Action",
          "beatId": "2524d971-6a28-4afe-a853-bbf4553533f6",
          "matchId": "d70ec9dc-c1d6-40f1-92ae-97b306d378c3",
          "beatType": {
            "name": "Action",
            "slug": "aida-action",
            "status": "active",
            "canonId": "019dd9b8-1285-74f0-8552-c04c08014586",
            "version": 1,
            "description": null
          },
          "evidence": "The raised FY 2022 guidance and financial measures reconciliation prompt action from investors",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 15,
      "type": "appendix",
      "function": "analyze_data",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 48,
        "componentCount": 3,
        "textChars": 606,
        "nDataPoints": 44,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 09:23:40.544+00",
          "seconds": 4.591,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de514-915e-755f-b0e6-1614da3b5357/15",
        "deck": "/decks/019de514-915e-755f-b0e6-1614da3b5357",
        "deckAnchor": "/decks/019de514-915e-755f-b0e6-1614da3b5357#slide-15",
        "deckJson": "/decks/019de514-915e-755f-b0e6-1614da3b5357.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.013,
            "w": 0.018,
            "x": 0.919,
            "y": 0.954
          },
          "kind": "source-note",
          "text": "14",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.544+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d7e329fb-3966-44f7-b125-70549add1f8e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.75,
            "w": 0.94,
            "x": 0.03,
            "y": 0.16
          },
          "kind": "table",
          "text": "Net income $ 10,331 $ 7,924 $ 25,200 $ 1,000\nNet income margin 9% 10% 8% 0%\nDepreciation and amortization 8,089 7,492 25,446 21,989\nStock-based compensation 10,971 4,848 31,224 12,100\nInterest expense 226 249 681 936\nIncome tax expense 3,609 3,270 4,121 8,361\nM&A and restructuring costs (a) 39 1,079 1,219 1,128\nOffering, IPO readiness and secondary offering costs (b) 726 318 726 22,465\nOther (recoveries) costs (c) (228) 878 3,659 987\nOther expense (d) 231 365 422 365\nAdjusted EBITDA $ 33,994 $ 26,423 $ 92,698 $ 69,331\nAdjusted EBITDA margin 30% 32% 29% 31%",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.544+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8f341e9a-beda-4994-a3b3-348d3efe2206",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.702,
            "x": 0.156,
            "y": 0.07
          },
          "kind": "title",
          "text": "Non-GAAP Financial Measures Reconciliation",
          "attrs": {},
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:40.544+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "063b29c2-e45e-4573-82a0-d463e382fbfa",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 16,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 13,
          "name": "Action",
          "beatId": "2524d971-6a28-4afe-a853-bbf4553533f6",
          "matchId": "d70ec9dc-c1d6-40f1-92ae-97b306d378c3",
          "beatType": {
            "name": "Action",
            "slug": "aida-action",
            "status": "active",
            "canonId": "019dd9b8-1285-74f0-8552-c04c08014586",
            "version": 1,
            "description": null
          },
          "evidence": "The raised FY 2022 guidance and financial measures reconciliation prompt action from investors",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 16,
      "type": "setup",
      "function": "appendix",
      "rawType": "disclaimer",
      "block": null,
      "metadata": {
        "slideType": "disclaimer",
        "slideTypeCanon": {
          "name": "Disclaimer",
          "slug": "disclaimer",
          "status": "active",
          "canonId": "019de52d-0801-727b-b98a-5ed095aeee78",
          "version": 1,
          "description": null
        },
        "function": "appendix",
        "functionCanon": {
          "name": "Appendix",
          "slug": "appendix",
          "status": "active",
          "canonId": "019de52d-138d-750b-83c3-49b4bc7a7a38",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 80,
        "componentCount": 7,
        "textChars": 3043,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-2.5-flash",
          "runId": null,
          "at": "2026-05-02 09:23:43.948+00",
          "seconds": 7.612,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de514-915e-755f-b0e6-1614da3b5357/16",
        "deck": "/decks/019de514-915e-755f-b0e6-1614da3b5357",
        "deckAnchor": "/decks/019de514-915e-755f-b0e6-1614da3b5357#slide-16",
        "deckJson": "/decks/019de514-915e-755f-b0e6-1614da3b5357.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.02,
            "w": 0.13,
            "x": 0.045,
            "y": 0.945
          },
          "kind": "image",
          "text": "DoubleVerify",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:43.948+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "49ed71c6-986b-45f6-8223-814828319c2f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.015,
            "w": 0.019,
            "x": 0.953,
            "y": 0.95
          },
          "kind": "legend",
          "text": "15",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:43.948+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0d6cd038-3da1-4205-a094-2530940fa24b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.404,
            "w": 0.829,
            "x": 0.069,
            "y": 0.18
          },
          "kind": "list",
          "text": "a) M&A and restructuring costs for the three and nine months ended September 30, 2022 consist of transaction costs, integration and restructuring costs related to the acquisition of OpenSlate. M&A costs for the three and nine months ended September 30, 2021 consist of transaction costs related to the acquisition of Meetrics and other reductions to deferred compensation liabilities related to acquisitions.\nb) Offering, IPO readiness and secondary offering costs for the three and nine months ended September 30, 2022 consist of third-party costs incurred for the Company's filing of a \"shelf\" registration statement on Form S-3. Offering, IPO readiness and secondary offering costs for the three and nine months ended September 30, 2021 consist of third-party costs incurred for the Company's IPO and an underwritten secondary public offering by certain stockholders of the Company.\nc) Other (recoveries) costs for the three and nine months ended September 30, 2022 consist of sublease income for lease office space, offset by costs related to the departures of the Company's former Chief Operating Officer and Chief Customer Officer, impairment related to a subleased office space and costs related to the disposal of furniture for unoccupied lease office space. For the three and nine months ended September 30, 2021, other costs include reimbursements paid to Providence for costs incurred prior to the IPO date, and non-recurring recognition of a cease-use liability related to unoccupied lease office space.\nd) Other expense for the three and nine months ended September 30, 2022 and September 30, 2021 consists of the impact of foreign currency transaction gains and losses associated with monetary assets and liabilities.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:43.948+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7a7d5312-2834-43bb-8204-45775e807f9a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.015,
            "w": 0.52,
            "x": 0.045,
            "y": 0.758
          },
          "kind": "paragraph",
          "text": "Full Year and Fourth Quarter 2022 Adjusted EBITDA Guidance",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:43.948+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0cbe48ea-ba7d-4486-99c6-df5c42745569",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.91,
            "x": 0.045,
            "y": 0.66
          },
          "kind": "paragraph",
          "text": "We use Adjusted EBITDA and Adjusted EBITDA Margin as measures of operational efficiency to understand and evaluate our core business operations. We believe that these non-GAAP financial measures are useful to investors for period-to-period comparisons of our core business and for understanding and evaluating trends in our operating results on a consistent basis by excluding items that we do not believe are indicative of our core operating performance.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:43.948+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "212ab15f-7f94-43a3-ab19-45bf5e7d828c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.11,
            "w": 0.879,
            "x": 0.076,
            "y": 0.804
          },
          "kind": "paragraph",
          "text": "With respect to the Company's expectations under \"Full Year 2022 and Fourth Quarter 2022 Guidance\", the Company has not reconciled the non-GAAP measure of Adjusted EBITDA to the GAAP measure net income in this press release because the Company does not provide guidance for stock-based compensation expense, depreciation and amortization expense, acquisition-related costs, interest income, and income taxes on a consistent basis as the Company is unable to quantify these amounts without unreasonable efforts, which would be required to include a reconciliation of Adjusted EBITDA to GAAP net income. In addition, the Company believes such a reconciliation would imply a degree of precision that could be confusing or misleading to investors.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:43.948+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d7c34d09-cc1e-4820-b456-250c53f074ce",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.72,
            "x": 0.139,
            "y": 0.069
          },
          "kind": "title",
          "text": "Non-GAAP Financial Measures Reconciliation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 09:23:43.948+00",
            "model": "google/gemini-2.5-flash",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "be394cf0-f254-40e6-bd6b-c6e6d5495dad",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 16,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 13,
          "name": "Action",
          "beatId": "2524d971-6a28-4afe-a853-bbf4553533f6",
          "matchId": "d70ec9dc-c1d6-40f1-92ae-97b306d378c3",
          "beatType": {
            "name": "Action",
            "slug": "aida-action",
            "status": "active",
            "canonId": "019dd9b8-1285-74f0-8552-c04c08014586",
            "version": 1,
            "description": null
          },
          "evidence": "The raised FY 2022 guidance and financial measures reconciliation prompt action from investors",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 1,
      "to": 3,
      "label": "Attention",
      "description": "The cover slide and disclaimer set the stage for the presentation"
    },
    {
      "from": 4,
      "to": 8,
      "label": "Interest",
      "description": "The key messages and KPI overviews generate interest in DoubleVerify's performance"
    },
    {
      "from": 9,
      "to": 13,
      "label": "Desire",
      "description": "The strong third quarter and revenue growth drivers create desire for DoubleVerify's solutions"
    },
    {
      "from": 13,
      "to": 16,
      "label": "Action",
      "description": "The raised FY 2022 guidance and financial measures reconciliation prompt action from investors"
    }
  ],
  "loops": [
    {
      "from": 3,
      "to": 13,
      "label": "Logic Chain",
      "description": "Demonstrate the logic behind DoubleVerify's growth"
    }
  ]
}