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          "text": "($ in millions; except Shop Count)\nCompany-Operated Shop Count\nTotal Shop Count\nCompany-Operated Shop Revenue\nTotal Revenue\nCompany-operated Shop Gross Margin\nCompany-operated Shop Depreciation & Amortization\nCompany-Operated Shop Contribution 2\nAdjusted EBITDA\nNet Income (loss)\n2021 1\nQ1 Q2 Q3 Q4\n191 207 241 271\n453 471 503 538\n$ 77.9 $ 103.0 $ 108.7 $ 114.2 $\n$ 98.8 $ 129.2 $ 129.8 $ 140.1 $\n$ 17.6 $ 29.5 $ 23.1 $ 16.6 $\n$ 3.3 $ 3.5 $ 4.3 $ 5.3 $\n$ 20.8 $ 32.9 $ 27.4 $ 21.8 $\n$ 18.7 $ 30.7 $ 21.0 $ 13.8 $\n$ (4.8) $ 11.9 $ (116.8) $ (8.2) $\n2022\nQ1 Q2\n310 336\n572 603\n130.2 $ 160.5\n152.2 $ 186.4\n16.6 $ 31.2\n7.1 $ 8.3\n23.8 $ 39.5\n9.7 $ 23.9\n(16.3) $ (1.8)",
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          "text": "Equity-based compensation — Non-cash expenses related to the grant and vesting of stock awards, restricted stock awards and restricted stock units in Dutch Bros Pubco¹ and/or Profit Interest Units in Dutch Bros Opco² to certain eligible employees. These awards are accounted for in accordance with guidance prescribed for in accounting for share-based compensation.\nExpenses associated with equity offering — Costs incurred as a result of our stock offerings. These costs include legal fees, consulting fees, tax and accounting fees, and payroll taxes related to the grant and vesting of stock awards for certain employees.\nDonations associated with equity offerings — As part of our IPO, we made a donation to the Dutch Bros Foundation. This donation is separate from other donations to the Dutch Bros Foundation that we may periodically make.\nCOVID-19: \"thank you\" pay and catastrophic leave — Costs related to two separate programs established to support employees during the COVID-19 pandemic. We implemented an hourly wage supplement program for shop employees who continued to work while their state or county was under a stay at home order or similar lockdown requirement. This program lasted in various markets until April 2021. We also established a catastrophic leave policy that provided paid leave to employees who were required to quarantine due to in-shop exposures and could not work their regular hours. All COVID-19-related protocols, including catastrophic leave, will remain in effect until the end of the COVID-19 pandemic as determined by the appropriate government agency.\nCOVID-19: Prepaid costs not utilized — Costs related to the write-off of previously prepaid expenses for the development of a virtual corporate engagement platform built in response to the health restrictions of the COVID-19 pandemic. The platform was developed as a substitute for in person engagement practices used pre-pandemic. The platform has been determined ineffective, particularly as we shift back to in-person events with the easing of restrictions related to the COVID-19 pandemic.\nMilestone events — Costs incurred for company-wide events to celebrate 30 years of serving high QUALITY, hand-crafted beverages with unparalleled SPEED and superior SERVICE to our customers.",
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