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        "evidence": "Premiumization: Continuing to Drive Leadership and Accelerated Share Growth with an Expanding Portfolio",
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          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
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        "evidence": "$1B to $4B Market 2021-2025, 2.6x Customer Spend, 46% YoY Growth",
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        "evidence": "Reddy: Creating the First Nationally Scaled Pet Fashion and Lifestyle Brand",
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        "evidence": ">50% of Reddy shoppers are high income earners, 2.4x AUR versus rest of Supplies",
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