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        "evidence": "Growth through fiber",
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        "evidence": "Growth of total fiber penetration from 2018 to 2021",
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          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
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        "evidence": "~70% of enterprise customers buy wireline and wireless services",
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      {
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        "evidence": "Strong relationships in Enterprise position us for Fiber & 5G transformation",
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        "evidence": "Expand Small Business Broadband Share from low 20s to ~30%",
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          "description": "Choosing the right chart type for your data and message",
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          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
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          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
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          "canonId": "019dd9e1-4b0b-7428-9b26-f171d1e753fb",
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          "description": "A canonical investment / activist thesis shape (breakup, fraud, governance).",
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          "description": "Bulleted, numbered, or checklist enumerations.",
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        "evidence": "list/bullet: Expanding Distribution: Improved reach & simplified CX",
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        "whyItWorks": null,
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      {
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          "canonId": "019dd956-a5b5-7763-820e-b299c5f27a32",
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          "description": "The moment when the audience realizes the value - design for insight revelation",
          "familyLabel": null,
          "categoryName": "Loop",
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        "agents": [
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        "evidence": "3M Connections in four years",
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        "confidence": 0.7,
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        "tool": {
          "name": "Market Segmentation Pyramid",
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          "canonId": "1c9f3543-c96f-4a5b-b4a4-9b2a412c0aaf",
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        "evidence": "Addressable TAM by 2026",
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      {
        "tool": {
          "name": "Before/after framing",
          "slug": "before-after-framing",
          "status": "active",
          "bestFor": "For turnaround / reform proposals",
          "canonId": "019dd9e1-528b-72ec-a563-e5dcb9410f67",
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          "description": "You visualise two futures side by side: the trajectory the target is on\ntoday, and the trajectory under your proposed intervention. The reader\nhas to see the delta to feel the stakes.\n\nIt's the rhetorical cousin of the peer-gap — same visual grammar\n(comparison), but across **time** instead of across peers.",
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        "matchId": "b48f85a7-13ae-4bda-ad24-f328a8efeb1d",
        "evidence": "Driving durable value thru Fiber and 5G; Take share in Small Business and Midmarket; Expand vertical model and next gen services; Streamline Product Portfolio and deliver stable EBITDA margins",
        "pageRefs": null,
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        "whenToUse": "For turnaround / reform proposals",
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