{ "schemaVersion": "deck-intelligence.v1", "id": "019de512-43e9-721a-b0fa-d9542c9f5106", "slug": "ba6757cdb7f9233b84ca6c5c114d4705", "title": "BAT | Investor Conference Presentation Deck | 52 slides", "subtitle": "BAT · 2022-02", "author": "BAT", "date": "2022-02-01 00:00:00", "pageCount": 52, "kind": "conference-presentation", "orientation": "landscape", "aspectRatio": 1.7777778, "document": { "id": "019de512-43e9-721a-b0fa-d9542c9f5106", "slug": "ba6757cdb7f9233b84ca6c5c114d4705", "title": "BAT | Investor Conference Presentation Deck | 52 slides", "rawTitle": "BAT | Investor Conference Presentation Deck | 52 slides", "authorId": "bat", "authorName": "BAT", "authorDisplay": "BAT", "kind": { "slug": "conference-presentation", "label": "Conference presentation" }, "sourceType": { "slug": "investor_relations", "label": "Investor relations" }, "fileName": "2022-02__bat__investor-conf__ba6757cd.pdf", "sourceUrl": "https://www.slidebook.io/company/bat/presentation/ba6757cdb7f9233b84ca6c5c114d4705/", "sourceDate": "2022-02-15 00:00:00", "presentationDate": "2022-02-01 00:00:00", "ingestedAt": "2026-05-01 19:44:32.829872+00", "status": "ready", "pageCount": 52, "orientation": "landscape", "aspectRatio": 1.7777778, "targetCompany": null, "targetTicker": null, "metadata": { "corpus": "slidebook", "industry": "tobacco", "local_root": "/Users/miguelsuredasuau/Desktop/lalalalla/_scrape/slidebook/decks/2022-02__bat__investor-conf__ba6757cd", "image_width": 1920, "image_format": "jpg", "deck_type_raw": "Investor Conference Presentation Deck", "deck_type_slug": null, "source_url_pattern": "https://www.slidebook.io/company/{company_slug}/presentation/{deck_id}/" } }, "coverage": { "pageCount": 52, "pagesIndexed": 52, "pagesWithImages": 52, "pagesWithMetadata": 52, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 283, "chartCount": 14, "metricSlides": 0, "toolMatches": 39, "documentToolMatches": 0, "frameworkMatches": 19, "arcMatches": 1, "beatMatches": 5, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null, "categoryName": "Booker's 7 Plots", "categorySlug": "booker-s-7-plots" }, "matchId": "72e366c0-a2e4-40ba-9df7-81c16aae34bb", "evidence": "The presentation follows a rags-to-riches narrative, highlighting BAT's transformation journey from a challenging past to a successful present and future.", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 22:58:07.860292+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 5, "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null, "categoryName": "Booker's 7 Plots", "categorySlug": "booker-s-7-plots" }, "from": 1, "name": "Humble Origins", "beatId": "19076a6e-9435-4b92-a54d-15f778908802", "matchId": "72e366c0-a2e4-40ba-9df7-81c16aae34bb", "beatType": { "name": "Humble Origins", "slug": "rags-to-riches-humble-origins", "status": "active", "canonId": "019dd9b8-4938-7404-a51e-be10eff8a9d5", "version": 1, "description": null }, "evidence": "The presentation starts with a cover slide and key takeaways, highlighting BAT's commitment to building a better tomorrow.", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. 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Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 52, "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null, "categoryName": "Booker's 7 Plots", "categorySlug": "booker-s-7-plots" }, "from": 31, "name": "Ultimate Achievement", "beatId": "f63e7e31-6e7e-4655-ad99-8d34f92b7e1f", "matchId": "72e366c0-a2e4-40ba-9df7-81c16aae34bb", "beatType": { "name": "Ultimate Achievement", "slug": "rags-to-riches-ultimate-achievement", "status": "active", "canonId": "019dd9b8-4bd4-742e-8790-192b9ccb6049", "version": 1, "description": null }, "evidence": "The presentation concludes with a summary of BAT's achievements and its commitment to shareholder returns and transformation.", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 35, "from": 31, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null, "categoryName": "Comparison", "categorySlug": "comparison" }, "matchId": "8b7c0473-497b-45f8-b61c-eae732f8c895", "evidence": "The presentation uses before-after comparisons to highlight the progress made in BAT's transformation journey.", "position": 0, "objective": "To show the transformation in BAT's active consumers and share growth", "confidence": 0.8, "extraction": { "at": "2026-07-16 22:58:08.103362+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 48, "from": 46, "loop": { "name": "47_quick_win_big_bet", "slug": "47-quick-win-big-bet", "status": "active", "bestFor": "Transformation planning, 100-day plans, resource allocation", "canonId": "019dd956-790d-708d-983e-ef9bbc68f741", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "description": "Separate initiatives into immediate wins and longer-term strategic bets", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "40ef6cb6-a9a0-4712-abb1-d652eee3870a", "evidence": "The presentation discusses BAT's successful de-leveraging and commitment to shareholder returns.", "position": 1, "objective": "To highlight BAT's commitment to shareholder returns and financial discipline", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:58:08.143431+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "tools": [ { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. 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null, "promptVersion": null }, "pageNumber": 31, "frameworkName": "before-after-framing" } ], "arcBeats": [ { "to": 52, "arc": { "name": "Rags to Riches", "slug": "rags-to-riches", "status": "active", "bestFor": "Founder stories, IPO roadshows, brand origin", "canonId": "019dd956-63ce-718e-8e61-e46409564085", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement", "description": null, "familyLabel": null }, "from": 31, "name": "Ultimate Achievement", "beatId": "f63e7e31-6e7e-4655-ad99-8d34f92b7e1f", "matchId": "72e366c0-a2e4-40ba-9df7-81c16aae34bb", "beatType": { "name": "Ultimate Achievement", "slug": "rags-to-riches-ultimate-achievement", "status": "active", "canonId": "019dd9b8-4bd4-742e-8790-192b9ccb6049", "version": 1, "description": null }, "evidence": "The presentation concludes with a summary of BAT's achievements and its commitment to shareholder returns and transformation.", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. 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The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true } ], "arcBeats": [ { "from": 1, "to": 5, "label": "Humble Origins", "description": "The presentation starts with a cover slide and key takeaways, highlighting BAT's commitment to building a better tomorrow." }, { "from": 6, "to": 10, "label": "Early Struggles", "description": "The presentation then discusses BAT's 2019 commitment and its progress in delivering a pivotal year in 2021." }, { "from": 11, "to": 20, "label": "Rising Success", "description": "The presentation highlights BAT's transformation journey, including its multi-category strategy, strong brands, and ESG focus." }, { "from": 21, "to": 30, "label": "The Breakthrough", "description": "The presentation discusses BAT's progress in achieving significant market share growth and profitability in its New Categories." }, { "from": 31, "to": 52, "label": "Ultimate Achievement", "description": "The presentation concludes with a summary of BAT's achievements and its commitment to shareholder returns and transformation." } ], "loops": [ { "from": 31, "to": 35, "label": "Before After", "description": "To show the transformation in BAT's active consumers and share growth" }, { "from": 46, "to": 48, "label": "Quick Win Big Bet", "description": "To highlight BAT's commitment to shareholder returns and financial discipline" } ] }