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      {
        "tool": {
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          "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
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          "description": "Connecting to audience feelings rather than just logic",
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        "matchId": "8f0b22d9-5c20-4477-b2ba-db2ca73b444f",
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        "evidence": "Efficient Inbound Motion, Large Market, Search driven online lead gen, Transparent Pricing, Easy Trial, Self-Serve Low Touch Sales",
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          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
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          "description": "Grouping audience by attitude toward your message: Champions, Neutrals, Skeptics",
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        "evidence": "Customer logos organized by industry columns",
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          "description": "People adapt behavior based on what others do - show adoption and testimonials",
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          "description": "Expert opinions are weighted more heavily - cite credible sources",
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          "bestFor": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.",
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        "evidence": "Growth trajectory from 2015 to 2020 with timeline",
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      {
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