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          "description": "Choosing the right chart type for your data and message",
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          "description": "Lead with the answer; group three to five MECE supports beneath it; recurse one level down. Top-down hierarchical structure for any document with a single recommendation.",
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        "agent": "Architect",
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        "agents": [
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        "evidence": "The slide presents information in a clear and concise hierarchy.",
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        "whenToUse": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.",
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        "whyItWorks": "Solves the two failure modes of expert communication at once: (1) the long climb where readers wait pages for the answer, and (2) logical mush from non-MECE groupings. Progressive disclosure lets a reader stop at any depth and get the right information.",
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        "narrativePurpose": "Transfer conviction with minimum reader effort by mirroring how decision-makers consume information: answer first, scaffolding behind."
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          "canonId": "019dd9e1-4b0b-7428-9b26-f171d1e753fb",
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          "description": "A canonical investment / activist thesis shape (breakup, fraud, governance).",
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        "matchId": "fb850d36-72bb-45a7-a7c3-abe2fbe1d248",
        "evidence": "Strong M&A growth opportunity – same model as Pest Control",
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        "confidence": 0.9,
        "extraction": {
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          "description": "Two or more states/subjects placed side by side to expose a gap.",
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        "evidence": "Old Group Financial targets vs New Group Financial targets",
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          "name": "Storytelling: audience calibration",
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        "matchId": "f6a0d3c6-b5b8-400f-8f64-7b02aa270ddd",
        "evidence": "Vigeo Eiris ranks Rentokil Initial 1st out of 103 companies in Business Services",
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          "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
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          "description": "The first ten seconds. Build it deliberately.",
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        "evidence": "The Pest Control Industry: An outstanding, thriving investment opportunity",
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        "evidence": "Regional variances also influence the mix between Commercial, Residential, and Termites: Commercial 34%-67%, Residential 13%-42%, Termites 14%-25%",
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          "description": "Context → Conflict → Insight → Implication structure for data narratives",
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          "categoryName": "Loop",
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        "agent": "Storyteller",
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        "agents": [
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        "evidence": "Per capita spend continues to increase driven by global trends influencing increased demand",
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          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
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        "evidence": "Markets #1 and #2 Position",
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        "confidence": 0.5,
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          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
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          "categoryName": "Block",
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        "evidence": "Rentokil: The largest Pest Control business in the world",
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        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
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      {
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        "matchId": "02b46533-aa4c-4da0-a049-3da3fb80368f",
        "evidence": "Regulatory & Technical Compliance: In-house regulatory team and analytical experts. Extensive industry-leading global experience navigating regulatory, legislative and safety requirements.",
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        "evidence": "A strong and unique position given our global footprint, our pest expertise and digital capability",
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          "description": "The first ten seconds. Build it deliberately.",
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          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
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          "description": "Identify problem, agitate the pain, present the solution",
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          "name": "Data Story Arc",
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          "description": "Context → Conflict → Insight → Implication structure for data narratives",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
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        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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        "matchId": "79ccc577-a9e6-46a8-b912-a3c6b7014286",
        "evidence": "The slide mentions 'Trend Analysis: Pest activity analytics... Mining our BIG DATA: To improve our service...' which implies a data story arc.",
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          "description": "Tools for modelling and segmenting the audience (persona, JTBD, segmentation).",
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        "evidence": "The slide mentions '100% Transparency with customers' which implies understanding of the audience frame.",
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          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
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        "agent": "Storyteller",
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        "evidence": "The slide mentions 'Our Digital Ecosystem: We have laid the foundation & have a solution that is designed to scale.' which implies a big idea.",
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        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
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          "description": "The first ten seconds. Build it deliberately.",
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          "description": "Grouping audience by attitude toward your message: Champions, Neutrals, Skeptics",
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        "matchId": "d6706847-84d7-47bb-a133-4d614ca61ef1",
        "evidence": "image/icon-grid: Icons representing Restaurants, Non-Food Retail, Pubs, Food Manufacturing, FM, Leisure, Food Retail",
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          "description": "Stories are remembered up to 22x better than facts alone",
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