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            "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
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            "categoryName": "Slide",
            "categorySlug": "slide"
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          "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "confidence": 0.7,
          "extraction": {
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          "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
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          "evidence": "The deck starts with an overview of the company and its value propositions.",
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            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
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          "matchId": "87411bad-013b-4851-b12d-d6a8812659fa",
          "evidence": "The testimonial slide highlights the success of the company's solution.",
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    },
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        "notes": "The slide uses a central pyramid to represent the business model, flanked by 'Members' and 'Business' value drivers.",
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          "text": "Note: SDC metrics as of March 2020. Representative of proprietary network across all 50 states, Puerto Rico, Canada, Australia, New Zealand, U.K., Ireland, Hong Kong, and Germany.",
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      ],
      "frameworks": [
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