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      "label": "Need",
      "description": "The deck highlights the importance of delivering a stronger, simpler, faster organisation"
    },
    {
      "from": 9,
      "to": 20,
      "label": "Satisfaction",
      "description": "The deck provides an update on BAT's progress and achievements in various areas"
    },
    {
      "from": 21,
      "to": 36,
      "label": "Action",
      "description": "The deck outlines BAT's plans for future growth and investment"
    }
  ],
  "loops": [
    {
      "from": 32,
      "to": 33,
      "label": "Before After",
      "description": "Highlighting the increase in investment and growing margin"
    },
    {
      "from": 6,
      "to": 36,
      "label": "Quick Win Big Bet",
      "description": "Showcasing BAT's strong operational performance and growth prospects"
    }
  ]
}