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          "extraction": {
            "at": "2026-05-02 10:52:34.459+00",
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      "metrics": [],
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  "arcBeats": [
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      "from": 3,
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      "label": "Problem",
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    {
      "from": 6,
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      "label": "Solution",
      "description": "The solution is presented as Honest's proprietary clean standard and one powerful brand."
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      "label": "Traction",
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      "label": "Market Size",
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      "label": "Quick Win Big Bet",
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}