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          "description": "Design elements that guide users' eyes through the content intentionally",
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          "description": "Tools for modelling and segmenting the audience (persona, JTBD, segmentation).",
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          "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
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        "evidence": "The slide presents a narrative of strong sales improvements across consumer touchpoints, creating a story arc.",
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        "matchId": "20e772ab-21d9-45d0-8529-5cb57ba1fa45",
        "evidence": "The slide features a 'waterfall-bridge' chart showing the 2022 to 2023 gross margin bridge.",
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        "confidence": 0.9,
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      {
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          "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
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          "description": "A condensed view of the entire argument on a single slide / block.",
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        "evidence": "The slide presents a summary of key performance indicators (KPIs) in a table format.",
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        "confidence": 0.6,
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      {
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          "canonId": "019dd956-8604-7188-883f-42370288ad05",
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          "description": "Narrative structure: Paint the before, show the after, explain the bridge",
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          "categoryName": "Block",
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        "evidence": "The slide presents a 'before-after' comparison of inventory levels and a plan to normalize them.",
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          "canonId": "019dd9e1-5104-702f-8953-85757af6553d",
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          "description": "If-then, premise-conclusion, deductive chain.",
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        "matchId": "518af5e6-36ff-48f0-93d4-899026427049",
        "evidence": "The slide explains the reasons for a step-up in capital expenditure and its impact on free cash flow.",
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        "confidence": 0.6,
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        "tool": {
          "name": "Chart Selection Guide",
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          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
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          "description": "Choosing the right chart type for your data and message",
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          "categoryName": "Slide",
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        "matchId": "55e1fbd0-a034-47e1-b005-24836c7a3ea8",
        "evidence": "The slide uses bar charts to show dividend per share growth and dividend payout ratio.",
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        "confidence": 0.6,
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      {
        "tool": {
          "name": "Big Idea Formula",
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          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
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          "categoryName": "Block",
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        "agent": "Storyteller",
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        "matchId": "f6a3e61c-d2a2-4071-ad71-4dad0e90e7d6",
        "evidence": "The slide presents a sales outlook with a specific target range (+3% to +6%).",
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        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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        "extraction": {
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        },
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        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
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        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
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      {
        "tool": {
          "name": "Thesis archetype",
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          "canonId": "019dd9e1-4b0b-7428-9b26-f171d1e753fb",
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          "bodyDocId": null,
          "description": "A canonical investment / activist thesis shape (breakup, fraud, governance).",
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        "agent": null,
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        "matchId": "ff78a00e-205b-4fd3-abae-a9d32a6b7bd3",
        "evidence": "The slide presents a clear thesis statement regarding the 2025 EBIT margin ambition.",
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        "confidence": 0.6,
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        "pageNumber": 36,
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        "cardinality": "optional",
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      {
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          "canonId": "e2799da3-725f-44a9-a093-570f1f388e64",
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        "matchId": "f4c03e53-550a-4c4f-9c60-90c12ff8c9ea",
        "evidence": "chart/bar-vertical: 2023 vs 2024E EBIT comparison",
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        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
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        "pageNumber": 37,
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      {
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          "name": "Action Titles",
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          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
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          "categoryName": "Slide",
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        "agent": "Architect",
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        "matchId": "7bb2492a-a3f7-4a06-a5e8-bdeb28d4ff09",
        "evidence": "title/action-title: AS BACKBONE FOR PROFITABLE GROWTH",
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        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 0.9,
        "extraction": {
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        "pageNumber": 38,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
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        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
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      {
        "tool": {
          "name": "Waterfall / value bridge",
          "slug": "waterfall-bridge",
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          "canonId": "019de52d-19c5-727e-8889-b0b361655fca",
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        "matchId": "c807b4b8-5855-44be-9ed1-5b22e2cf8203",
        "evidence": "chart/waterfall-bridge: Waterfall chart showing 2023 base of 61.5% and growth to 2024-2025E",
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        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
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        "pageNumber": 39,
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      {
        "tool": {
          "name": "List presentation",
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          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
          "version": 1,
          "bodyDocId": null,
          "description": "Bulleted, numbered, or checklist enumerations.",
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        "agent": null,
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        "matchId": "32d61653-a372-48de-b8f3-cee5cbbf8c12",
        "evidence": "list/bullet: ENHANCEMENT OF COST EFFICIENCY IN B&M RETAIL",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.6,
        "extraction": {
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          "model": "or:meta-llama/llama-4-scout",
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        "pageNumber": 40,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
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      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "ed74f907-34af-46e4-8c07-597be128b689",
        "evidence": "chart/bar-vertical: 2021-2025 Free Cash Flow in EUR Million",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-17 00:45:47.469108+00",
          "model": "or:meta-llama/llama-4-scout",
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        },
        "pageNumber": 41,
        "whyItWorks": null,
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        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Storytelling: the closing ask",
          "slug": "closing-ask",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-24e0-70ab-8dd9-983832c1c665",
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