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      "from": 5,
      "to": 6,
      "label": "Zoom In",
      "description": "To show the growth of customer cohort spend and its implications"
    },
    {
      "from": 13,
      "to": 13,
      "label": "Golden Circle",
      "description": "To explain the company's mission and purpose"
    },
    {
      "from": 4,
      "to": 4,
      "label": "Cost Of Inaction",
      "description": "To highlight the potential cost of not investing in Coupang"
    }
  ]
}