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          "kind": "title",
          "text": "Q&A",
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      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 10,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
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          "evidence": "Closing summary and Q&A encourage action.",
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  "arcBeats": [
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      "description": "The cover slide and key messages grab the audience's attention."
    },
    {
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      "to": 6,
      "label": "Interest",
      "description": "Fundraising activities and 2023 strategic focus generate interest."
    },
    {
      "from": 7,
      "to": 8,
      "label": "Desire",
      "description": "HeartBeam product updates and Q2 2023 financial highlights create desire for more information."
    },
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      "label": "Quick Win Big Bet",
      "description": "Quick wins and big bets for future growth"
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}