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      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 3,
      "to": 3,
      "label": "Problem",
      "description": "The fragmented digital advertising landscape creates inefficiencies"
    },
    {
      "from": 4,
      "to": 5,
      "label": "Solution",
      "description": "Our integrated model optimises the advertising value chain"
    },
    {
      "from": 7,
      "to": 9,
      "label": "Business Model",
      "description": "Our scalable platform provides access to a global, diverse and engaged audience"
    },
    {
      "from": 8,
      "to": 22,
      "label": "Traction",
      "description": "Strong historical performance underpinning growth outlook"
    },
    {
      "from": 2,
      "to": 2,
      "label": "Market Size",
      "description": "Digital advertising is growing fast, as audiences move to digital"
    }
  ],
  "loops": [
    {
      "from": 3,
      "to": 5,
      "label": "Cost Of Inaction",
      "description": "What are the consequences of not using Azerion's integrated model?"
    },
    {
      "from": 1,
      "to": 6,
      "label": "Golden Circle",
      "description": "Why should advertisers partner with Azerion?"
    }
  ]
}