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      "to": 9,
      "label": "Interest",
      "description": "Slides 5-9 provide an overview of key performance indicators, generating interest in Wintrust Financial's Q3 2022 results."
    },
    {
      "from": 10,
      "to": 15,
      "label": "Desire",
      "description": "Slides 10-15 highlight the company's loan portfolio and credit quality, creating a desire to learn more about Wintrust Financial's financial performance."
    },
    {
      "from": 16,
      "to": 19,
      "label": "Action",
      "description": "Slides 16-19 provide evidence of the company's exceptional credit quality and low net charge-off levels, encouraging the audience to take action."
    }
  ],
  "loops": [
    {
      "from": 10,
      "to": 15,
      "label": "Cost Of Inaction",
      "description": "What are the benefits of Wintrust Financial's loan portfolio and credit quality?"
    },
    {
      "from": 16,
      "to": 19,
      "label": "Voice Of Customer",
      "description": "What do customers think about Wintrust Financial's credit quality?"
    }
  ]
}