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          "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration",
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        "evidence": "We aim to be The Consumers’ Bureau. We have built our business on clear commitments to treat data with respect.",
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        "evidence": "We're committed to the highest standards of corporate governance",
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          "description": "Context → Conflict → Insight → Implication structure for data narratives",
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          "categoryName": "Loop",
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        "agent": "Storyteller",
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        "evidence": "Organic revenue growth and stable margins in every year since 2007",
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