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            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Solution",
          "beatId": "a829d498-f4da-4220-9e9a-448731106bc3",
          "matchId": "7497a246-dc51-458e-9536-44252e618d92",
          "beatType": {
            "name": "Solution",
            "slug": "sequoia-pitch-solution",
            "status": "active",
            "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f",
            "version": 1,
            "description": null
          },
          "evidence": "The key messages slide on the global membership platform suggests a solution to the problem.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 6,
          "from": 2,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "dc4a3350-4172-4cfc-99d8-5126414a2680",
          "evidence": "The document includes slides on who the company is, its strategic priorities, and its unique value proposition, which are typical of the Golden Circle loop.",
          "position": 0,
          "objective": "To explain the company's purpose and value proposition",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:23:53.979727+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 2,
      "to": 2,
      "label": "Problem",
      "description": "The executive summary and key messages slides suggest an introduction to the company's problem and solution."
    },
    {
      "from": 3,
      "to": 3,
      "label": "Market Size",
      "description": "The KPI overview slide suggests a discussion of the company's market size and growth."
    },
    {
      "from": 5,
      "to": 5,
      "label": "Financials",
      "description": "The Q1 2022 financial summary slide provides financial data."
    },
    {
      "from": 6,
      "to": 6,
      "label": "Solution",
      "description": "The key messages slide on the global membership platform suggests a solution to the problem."
    }
  ],
  "loops": [
    {
      "from": 2,
      "to": 6,
      "label": "Golden Circle",
      "description": "To explain the company's purpose and value proposition"
    }
  ]
}