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      {
        "tool": {
          "name": "List presentation",
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          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
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          "description": "Bulleted, numbered, or checklist enumerations.",
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        "matchId": "80f62116-286e-4def-b9c6-82c9f9d25bd0",
        "evidence": "list/numbered: 1. Pioneer of connected fitness with a substantial market opportunity, 2. Exceptional engagement drives high member retention, 3. Subscription business provides a recurring, high-margin revenue stream",
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        "whenToUse": null,
        "confidence": 0.8,
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      {
        "tool": {
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          "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
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          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
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        "layer": "slide",
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        "matchId": "0aade5cc-105d-4444-8ff7-d979ef1b8c52",
        "evidence": "HARDWARE: BIKE, BIKE+, APP, TREAD, GUIDE, ROWER, EXPERIENCE: CONTENT, SOFTWARE, COMMUNITY, MUSIC",
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        "confidence": 0.5,
        "extraction": {
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        },
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      {
        "tool": {
          "name": "Comparison frame",
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          "canonId": "019dd9e1-484b-7399-a4fc-d14644b99f93",
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          "description": "Two or more states/subjects placed side by side to expose a gap.",
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        "evidence": "Comparison of Peloton costs vs boutique fitness for 1 and 2 people",
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        "extraction": {
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      },
      {
        "tool": {
          "name": "Market Segmentation Pyramid",
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          "canonId": "1c9f3543-c96f-4a5b-b4a4-9b2a412c0aaf",
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        "layer": "slide",
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        "matchId": "6de8cfe7-a439-4d7a-b954-4628a28eb576",
        "evidence": "legend: Under $50k | $50k-$100k | $100k-$150k | $150k-$200k | $200k-$250k | Above $250k",
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        "confidence": 0.6,
        "extraction": {
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      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
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          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "9bbd27f4-f061-4796-831e-ddb8421a0fa8",
        "evidence": "chart/bar-stacked-100pct: Stacked bar chart of age demographics over time",
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        "confidence": 0.6,
        "extraction": {
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      },
      {
        "tool": {
          "name": "Comparison frame",
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          "canonId": "019dd9e1-484b-7399-a4fc-d14644b99f93",
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        "matchId": "a8f6043f-cb62-4c1a-bc7c-6f72518e6efb",
        "evidence": "Products: Peloton Bike, iOS App vs Peloton Bike, Peloton Bike+, Peloton Tread, Peloton Guide, Rower, iOS App, Android App; Content language: English vs English, German, Spanish",
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        "confidence": 0.7,
        "extraction": {
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        },
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        "tool": {
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          "categoryName": "Block",
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        "agent": "Storyteller",
        "layer": "slide",
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        "evidence": "MASSIVE OPPORTUNITY AHEAD OF US, $828bn, 185mm, $79bn, 64mm",
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        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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        "matchId": "5456cb6a-7997-41a0-a2d5-211eaa55e520",
        "evidence": "Global fitness and wellness spend, Global gym members, U.S. gym members",
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        "tool": {
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          "description": "Narrative structure: Paint the before, show the after, explain the bridge",
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          "categoryName": "Block",
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        "agents": [
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        ],
        "matchId": "608a6b6a-f6c6-4932-9e0a-742b1535fdae",
        "evidence": "FITNESS INDUSTRY HAS PROVEN RESILIENT DURING RECESSIONARY PERIODS",
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          "description": "The moment when the audience realizes the value - design for insight revelation",
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          "categoryName": "Loop",
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        "matchId": "86cf8e9c-6244-4798-a459-a2068cce7873",
        "evidence": "94% OF MEMBERS WHO JOINED IN 2021 ARE STILL USING PELOTON",
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          "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
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          "description": "Context → Conflict → Insight → Implication structure for data narratives",
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          "categoryName": "Loop",
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        "evidence": "HIGHLY PREDICTABLE RETENTION OF RECENT COHORTS",
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      {
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          "canonId": "e2799da3-725f-44a9-a093-570f1f388e64",
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        "matchId": "eb851c3c-d7b0-47f3-a4eb-ef04bc3e0ef4",
        "evidence": "CONNECTED FITNESS SUBSCRIBERS NET ADDITIONS AND AVERAGE NET MONTHLY CONNECTED FITNESS CHURN",
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        "confidence": 0.8,
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      {
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          "name": "Executive summary",
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          "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
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          "description": "A condensed view of the entire argument on a single slide / block.",
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        "matchId": "fcbbfaea-c8ba-4710-b47a-2f209706c44e",
        "evidence": "title/headline: OUR GOAL IS TO RESTORE THE BUSINESS TO POSITIVE FREE CASH FLOW IN FY2023",
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        "confidence": 0.7,
        "extraction": {
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        "pageNumber": 30,
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      {
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          "canonId": "019df269-279c-773a-b063-5bc5f939bf3e",
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          "description": "A single slide, early in the deck (typically slide 3 — immediately after the",
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        "agent": "storyteller",
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        "agents": [
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        "matchId": "452adbaa-f96a-4234-9408-2ba35c5ef3a3",
        "evidence": "list/bullet: CONNECTED FITNESS GROSS MARGIN IMPROVEMENT: ... list/bullet: GROW OUR REVENUE: ... list/bullet: COST SAVINGS: ...",
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        "evidence": "type: executive_summary",
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        "confidence": 0.9,
        "extraction": {
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    ],
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        "evidence": "Decomposition of brand purpose into pillars",
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        "extraction": {
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        "evidence": "The slide implies a progression from Hardware + Experience to future Opportunities.",
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        "confidence": 0.7,
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        "evidence": "Direct comparison of product cost vs competitor cost",
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        "evidence": "The slide segments the market by age cohorts to identify growth trends.",
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        "extraction": {
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