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          "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration",
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        "evidence": "title/headline: AI Platform | Rapid iteration of AI models to predict and prevent",
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        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
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          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
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          "description": "Detailed fictional profile of typical audience member including goals, frustrations, and context",
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          "canonId": "e2799da3-725f-44a9-a093-570f1f388e64",
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        "matchId": "77a57754-d1b0-48c3-a70e-1c6bdc2cf961",
        "evidence": "chart/bar-vertical: Revenue Growth ($m) from 2018A to 2022E",
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        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 00:00:14.443238+00",
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        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
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          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
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          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
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        "evidence": "title/headline: ...with Human Resources Being the Main Driver of Healthcare Costs, Digital Only Interactions Drive Down Our Cost of Care Delivery...",
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        "confidence": 0.5,
        "extraction": {
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        "tool": {
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          "bestFor": null,
          "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1",
          "version": 1,
          "bodyDocId": null,
          "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines",
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          "categoryName": "Slide",
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        "layer": "slide",
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        "evidence": "chart/bar-stacked: Cumulative user interactions (from 2019 to date)",
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          "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
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          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
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        "evidence": "chart/line: Clinician Utilisation By Geography (%)",
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        "confidence": 0.5,
        "extraction": {
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        "cardinality": "common",
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      {
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          "name": "Waterfall chart",
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          "bestFor": null,
          "canonId": "e2799da3-725f-44a9-a093-570f1f388e64",
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        "evidence": "chart/bar-vertical: Clinical Care Delivery Expense Margin (1) (%)",
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        "extraction": {
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          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
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        "matchId": "0d1b4df2-74d1-4015-af87-38cbf4d706c0",
        "evidence": "chart/line: Inpatient Admissions / 1000, chart/line: Household Penetration Rate, chart/line: Average Length Of Stay",
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        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
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          "name": "Small Multiples",
          "slug": "small-multiples",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4",
          "version": 1,
          "bodyDocId": null,
          "description": "Repeating similar charts for comparison across categories or time",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
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        "agents": [
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        "evidence": "chart/bar-grouped: 2021 Adjusted Claims Margin%",
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        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 00:00:18.245422+00",
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          "name": "Before-After-Bridge",
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          "canonId": "019dd956-8604-7188-883f-42370288ad05",
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          "bodyDocId": null,
          "description": "Narrative structure: Paint the before, show the after, explain the bridge",
          "familyLabel": null,
          "categoryName": "Block",
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        "layer": "slide",
        "agents": [
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        "matchId": "a7aaa949-663c-462a-b69e-18796b2d5f3f",
        "evidence": "callout/primary: Operational leverage and scalability of digital platform underpins route to profitability. 128ppt SG&A margin and 125ppt technology margin improvement since Q3 2020",
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        "tool": {
          "name": "Before/after framing",
          "slug": "before-after-framing",
          "status": "active",
          "bestFor": "For turnaround / reform proposals",
          "canonId": "019dd9e1-528b-72ec-a563-e5dcb9410f67",
          "version": 1,
          "bodyDocId": "019dd9a1-80bf-72e9-980b-ccd1c0cd3488",
          "description": "You visualise two futures side by side: the trajectory the target is on\ntoday, and the trajectory under your proposed intervention. The reader\nhas to see the delta to feel the stakes.\n\nIt's the rhetorical cousin of the peer-gap — same visual grammar\n(comparison), but across **time** instead of across peers.",
          "familyLabel": null,
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        "layer": "slide",
        "agents": null,
        "matchId": "c66c8b1b-a7e5-4376-b3a1-4419d0abadee",
        "evidence": "chart/bar-vertical: Revenue bars for 2019A, 2020A, 2021A, 2022E",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "For turnaround / reform proposals",
        "confidence": 0.7,
        "extraction": {
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          "model": "or:meta-llama/llama-4-scout",
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        },
        "pageNumber": 57,
        "whyItWorks": "- It **quantifies the opportunity cost** of inaction. \"Doing nothing\"\n  becomes a concrete, visible path, not an abstraction.\n- It **makes the Answer tangible**. The prescription isn't a paragraph;\n  it's a trajectory the reader can point at.\n- It **pre-empts the status-quo defence**. Management usually argues \"we\n  have a plan\". Your chart shows what their plan looks like vs. yours.\n- It **satisfies both the Architect** (math adds up) **and the Storyteller**\n  (emotional delta between two futures).",
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      },
      {
        "tool": {
          "name": "Scenario Analysis",
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          "bestFor": null,
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