{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019de072-1f6e-7109-8d50-4e45b3936efe",
  "slug": "033864d6d616563cf5318ae3626e6da2",
  "title": "Blackwells Capital | Activist Presentation Deck | 65 slides",
  "subtitle": "Blackwells Capital · 2022-02",
  "author": "Blackwells Capital",
  "date": "2022-02-01 00:00:00",
  "pageCount": 65,
  "kind": "activist-deck",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "document": {
    "id": "019de072-1f6e-7109-8d50-4e45b3936efe",
    "slug": "033864d6d616563cf5318ae3626e6da2",
    "title": "Blackwells Capital | Activist Presentation Deck | 65 slides",
    "rawTitle": "Blackwells Capital | Activist Presentation Deck | 65 slides",
    "authorId": "blackwells-capital",
    "authorName": "Blackwells Capital",
    "authorDisplay": "Blackwells Capital",
    "kind": {
      "slug": "activist-deck",
      "label": "Activist deck"
    },
    "sourceType": {
      "slug": "activist_investor",
      "label": "Activist investor"
    },
    "fileName": "2022-02__blackwells-capital__activist__033864d6.pdf",
    "sourceUrl": "https://www.slidebook.io/company/blackwells-capital/presentation/033864d6d616563cf5318ae3626e6da2/",
    "sourceDate": "2022-02-01 00:00:00",
    "presentationDate": "2022-02-01 00:00:00",
    "ingestedAt": "2026-04-30 22:11:08.884058+00",
    "status": "ready",
    "pageCount": 65,
    "orientation": "landscape",
    "aspectRatio": 1.7777778,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "corpus": "slidebook",
      "industry": "asset-management",
      "local_root": "/Users/miguelsuredasuau/Desktop/lalalalla/_scrape/slidebook/decks/2022-02__blackwells-capital__activist__033864d6",
      "image_width": 1920,
      "image_format": "jpg",
      "deck_type_raw": "Activist Presentation Deck",
      "deck_type_slug": null,
      "source_url_pattern": "https://www.slidebook.io/company/{company_slug}/presentation/{deck_id}/"
    }
  },
  "coverage": {
    "pageCount": 65,
    "pagesIndexed": 65,
    "pagesWithImages": 65,
    "pagesWithMetadata": 65,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 325,
    "chartCount": 36,
    "metricSlides": 0,
    "toolMatches": 31,
    "documentToolMatches": 0,
    "frameworkMatches": 42,
    "arcMatches": 1,
    "beatMatches": 4,
    "loopMatches": 2,
    "patternMatches": 0,
    "storymakersMatch": false,
    "scoreAvailable": false,
    "reviewAvailable": false,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": false,
    "pitchdeckProfileAvailable": false
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "Overcoming the Monster",
          "slug": "overcoming-monster",
          "status": "active",
          "bestFor": "Competitive positioning, rallying teams",
          "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
          "description": null,
          "familyLabel": null,
          "categoryName": "Booker's 7 Plots",
          "categorySlug": "booker-s-7-plots"
        },
        "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
        "evidence": "The document presents a clear villain (Peloton's management) and a hero (Blackwells Capital)",
        "isPrimary": true,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 22:19:00.714742+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "beats": [
      {
        "to": 42,
        "arc": {
          "name": "Overcoming the Monster",
          "slug": "overcoming-monster",
          "status": "active",
          "bestFor": "Competitive positioning, rallying teams",
          "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
          "description": null,
          "familyLabel": null,
          "categoryName": "Booker's 7 Plots",
          "categorySlug": "booker-s-7-plots"
        },
        "from": 19,
        "name": "The Monster",
        "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
        "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
        "beatType": {
          "name": "The Monster",
          "slug": "overcoming-monster-the-monster",
          "status": "active",
          "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
          "version": 1,
          "description": null
        },
        "evidence": "Detailed critique of Peloton's management and governance",
        "position": 0,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Hook",
          "slug": "hook",
          "status": "active",
          "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
          "version": 1,
          "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 4,
        "arc": {
          "name": "Overcoming the Monster",
          "slug": "overcoming-monster",
          "status": "active",
          "bestFor": "Competitive positioning, rallying teams",
          "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
          "description": null,
          "familyLabel": null,
          "categoryName": "Booker's 7 Plots",
          "categorySlug": "booker-s-7-plots"
        },
        "from": 1,
        "name": "The Call",
        "beatId": "be6b3218-926b-4e33-b468-fc91861b2073",
        "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
        "beatType": {
          "name": "The Call",
          "slug": "overcoming-monster-the-call",
          "status": "active",
          "canonId": "019dd9b8-3c8f-7690-bd88-80e3f73c12fa",
          "version": 1,
          "description": null
        },
        "evidence": "Introduction and executive summary",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Complication",
          "slug": "complication",
          "status": "active",
          "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
          "version": 1,
          "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 54,
        "arc": {
          "name": "Overcoming the Monster",
          "slug": "overcoming-monster",
          "status": "active",
          "bestFor": "Competitive positioning, rallying teams",
          "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
          "description": null,
          "familyLabel": null,
          "categoryName": "Booker's 7 Plots",
          "categorySlug": "booker-s-7-plots"
        },
        "from": 43,
        "name": "The Struggle",
        "beatId": "6dfc22bb-77a1-4de9-93d4-40aaf636a7e5",
        "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
        "beatType": {
          "name": "The Struggle",
          "slug": "overcoming-monster-the-struggle",
          "status": "active",
          "canonId": "019dd9b8-3d24-71b1-9262-9a8f9850fda3",
          "version": 1,
          "description": null
        },
        "evidence": "Discussion of Peloton's Board and Governance",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Development",
          "slug": "development",
          "status": "active",
          "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
          "version": 1,
          "description": "The middle stretch in arcs that have one. Often where length problems creep in."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 65,
        "arc": {
          "name": "Overcoming the Monster",
          "slug": "overcoming-monster",
          "status": "active",
          "bestFor": "Competitive positioning, rallying teams",
          "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
          "description": null,
          "familyLabel": null,
          "categoryName": "Booker's 7 Plots",
          "categorySlug": "booker-s-7-plots"
        },
        "from": 55,
        "name": "The Victory",
        "beatId": "e20f2122-01b4-4a73-b166-8be55824ee78",
        "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
        "beatType": {
          "name": "The Victory",
          "slug": "overcoming-monster-the-victory",
          "status": "active",
          "canonId": "019dd9b8-3dbe-71b9-b5a9-7191b5f8782b",
          "version": 1,
          "description": null
        },
        "evidence": "Conclusion and demands for action",
        "position": 3,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Turn",
          "slug": "turn",
          "status": "active",
          "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
          "version": 1,
          "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      }
    ],
    "loops": [
      {
        "to": 42,
        "from": 19,
        "loop": {
          "name": "02_pattern_hunter",
          "slug": "02-pattern-hunter",
          "status": "active",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
          "familyLabel": null,
          "categoryName": "Logical Reasoning",
          "categorySlug": "logical-reasoning"
        },
        "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
        "evidence": "Multiple examples of Peloton's underperformance",
        "position": 0,
        "objective": "To demonstrate Peloton's poor performance",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:19:00.905964+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      },
      {
        "to": 65,
        "from": 1,
        "loop": {
          "name": "11_golden_circle",
          "slug": "11-golden-circle",
          "status": "active",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
          "familyLabel": null,
          "categoryName": "Vision",
          "categorySlug": "vision"
        },
        "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
        "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
        "position": 1,
        "objective": "To present a clear call to action",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:19:00.939437+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Slide recipe: Cover",
          "slug": "cover-slide",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
          "version": 1,
          "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
          "description": "The first ten seconds. Build it deliberately.",
          "familyLabel": "slide-recipe",
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "designer",
        "layer": "slide",
        "agents": [
          "designer"
        ],
        "matchId": "c8822dce-0ec1-4986-8e7d-a4abe3a1eb98",
        "evidence": "PELOTON: A CALL FOR ACTION",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 23:53:24.528756+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Executive summary",
          "slug": "executive-summary",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
          "version": 1,
          "bodyDocId": null,
          "description": "A condensed view of the entire argument on a single slide / block.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "d699bc4c-5004-4c45-bd61-31b217054cb6",
        "evidence": "Executive Summary",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 23:53:24.693631+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "fa492238-938a-4f2d-8161-a77ab1328586",
        "evidence": "chart/line: 2021 Total Shareholder Returns",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:53:24.814329+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Executive summary",
          "slug": "executive-summary",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
          "version": 1,
          "bodyDocId": null,
          "description": "A condensed view of the entire argument on a single slide / block.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "d802c016-3c90-4f9b-aeb1-298a0e2824aa",
        "evidence": "EXECUTIVE SUMMARY: OVERVIEW OF PELOTON",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 23:53:24.774344+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Thesis archetype",
          "slug": "thesis-archetype",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4b0b-7428-9b26-f171d1e753fb",
          "version": 1,
          "bodyDocId": null,
          "description": "A canonical investment / activist thesis shape (breakup, fraud, governance).",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "215704c5-4b2c-43be-8d9a-985ba9aaec7d",
        "evidence": "Peloton has the hallmarks of an extremely valuable and attractive business, which need to be protected",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:53:24.896098+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "optional",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Executive summary",
          "slug": "executive-summary",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
          "version": 1,
          "bodyDocId": null,
          "description": "A condensed view of the entire argument on a single slide / block.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "1235afda-98ea-49dd-8167-8a054a7693f8",
        "evidence": "This slide contains an executive summary, a clear indication of its purpose is given by the title \"EXECUTIVE SUMMARY: UNDERPERFORMANCE CAN BE TRACED TO SEVERAL FACTORS\"",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-17 03:33:35.491302+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Call to action",
          "slug": "call-to-action",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4bbb-702a-9ead-82daf188bb7c",
          "version": 1,
          "bodyDocId": null,
          "description": "Explicit prescription of what the audience should do next.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "1ac52180-38b8-4963-a564-75e46d212e79",
        "evidence": "The slide suggests a specific action for Peloton's Board, \"Peloton's Board should compare the risk-adjusted standalone value to a sale\", which acts as a call to action.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 03:33:35.607046+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Executive summary",
          "slug": "executive-summary",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
          "version": 1,
          "bodyDocId": null,
          "description": "A condensed view of the entire argument on a single slide / block.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "03b1a4b3-5d4a-4a65-850e-bf09a6a61c2a",
        "evidence": "This slide contains an executive summary as indicated by its title \"EXECUTIVE SUMMARY: THE BOARD MUST EXAMINE A SALE OF THE COMPANY\"",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-17 03:33:35.569685+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Slide recipe: Cover",
          "slug": "cover-slide",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
          "version": 1,
          "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
          "description": "The first ten seconds. Build it deliberately.",
          "familyLabel": "slide-recipe",
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "designer",
        "layer": "slide",
        "agents": [
          "designer"
        ],
        "matchId": "c2c8cc9d-e6c2-435f-943f-c93d9781adc8",
        "evidence": "This slide has a title, subtitle, and is labeled as a 'cover' type, fitting the cover-slide recipe.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-17 03:33:37.299122+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
          "version": 1,
          "bodyDocId": null,
          "description": "Bulleted, numbered, or checklist enumerations.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "13aa3021-3efd-4445-9fe7-3e2725a60cb1",
        "evidence": "The slide contains a list/bullet component with key points about Peloton's characteristics.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 03:33:37.374517+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "2x2 matrix",
          "slug": "matrix-2x2",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
          "version": 1,
          "bodyDocId": null,
          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "643317dd-9973-45d1-90a3-f5114e81c783",
        "evidence": "Although not a perfect 2x2 matrix, the comparison table implies a 2x2 structure by comparing two key variables.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-17 03:33:37.484815+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Comparison frame",
          "slug": "comparison-frame",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-484b-7399-a4fc-d14644b99f93",
          "version": 1,
          "bodyDocId": null,
          "description": "Two or more states/subjects placed side by side to expose a gap.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "70e4fe44-df1d-4a86-80c6-5b144659517c",
        "evidence": "The slide compares Peloton's business model to traditional health & fitness models across convenience and cost.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 03:33:37.448341+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Market Segmentation Pyramid",
          "slug": "market-segmentation-pyramid",
          "status": "active",
          "bestFor": null,
          "canonId": "1c9f3543-c96f-4a5b-b4a4-9b2a412c0aaf",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "b034bfcb-58d3-4474-99e6-10d1767b6b09",
        "evidence": "The slide discusses global wellness spending and gym memberships, implying a market segmentation discussion.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-17 03:33:37.557537+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Section divider",
          "slug": "section-divider",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7",
          "version": 1,
          "bodyDocId": null,
          "description": "A transitional slide marking the start of a new section.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "f569ec9b-2fb1-47e5-89d2-822cbd7ae0bf",
        "evidence": "The slide serves as a section divider with a clear title.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-17 03:33:37.778674+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "CEO quote contradiction",
          "slug": "ceo-quote-contradiction",
          "status": "active",
          "bestFor": "When management credibility is the lever",
          "canonId": "019dd9e1-52e9-717f-8454-93e627563ed6",
          "version": 1,
          "bodyDocId": "019dd9a1-8296-720d-8f51-da76937f9415",
          "description": "You reproduce management's own words — verbatim, with source and date — and\nthen place them next to the outcome that contradicts them. The CEO built\nthe rope; you put it around their own neck.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "c59a1be4-9e1b-4a72-a36b-752e2584e114",
        "evidence": "The slide features a CEO quote that contrasts with the company's performance.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "When management credibility is the lever",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 03:33:37.864859+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": "- **Maximum credibility**: no adjective you could write is as damning as the\n  target's own prior statement.\n- **No rebuttal path**: management can't argue they didn't say it.\n- **It forces accountability onto a person**, not an institution — even if\n  you aren't explicitly naming a villain elsewhere.\n- **Reporters amplify it**. A CEO-quote-contradiction slide is quotable,\n  which means it lands in WSJ/FT/Bloomberg coverage.",
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Villain slide",
          "slug": "villain-slide",
          "status": "active",
          "bestFor": "In activist decks where the personality matters",
          "canonId": "019dd9e1-518c-7404-976a-5be5a517b659",
          "version": 1,
          "bodyDocId": null,
          "description": "A dedicated slide presenting the named villain visually",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "b2ace456-bef0-4015-80b9-408d59fb0848",
        "evidence": "The slide presents a critique of Peloton's management, labeling it as a 'villain_critique' type.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "In activist decks where the personality matters",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 03:33:37.732598+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 24,
        "whyItWorks": "Makes the antagonist concrete",
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "CEO quote contradiction",
          "slug": "ceo-quote-contradiction",
          "status": "active",
          "bestFor": "When management credibility is the lever",
          "canonId": "019dd9e1-52e9-717f-8454-93e627563ed6",
          "version": 1,
          "bodyDocId": "019dd9a1-8296-720d-8f51-da76937f9415",
          "description": "You reproduce management's own words — verbatim, with source and date — and\nthen place them next to the outcome that contradicts them. The CEO built\nthe rope; you put it around their own neck.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "1ca74a7a-8099-4f89-ae9f-85570ff4147c",
        "evidence": "The slide features a CEO quote that contradicts his actions or performance, specifically highlighting Foley's self-deprecating comments.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "When management credibility is the lever",
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-17 03:33:37.794935+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 25,
        "whyItWorks": "- **Maximum credibility**: no adjective you could write is as damning as the\n  target's own prior statement.\n- **No rebuttal path**: management can't argue they didn't say it.\n- **It forces accountability onto a person**, not an institution — even if\n  you aren't explicitly naming a villain elsewhere.\n- **Reporters amplify it**. A CEO-quote-contradiction slide is quotable,\n  which means it lands in WSJ/FT/Bloomberg coverage.",
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Governance critique",
          "slug": "governance",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-53fb-702c-826c-3a07bb25c0a2",
          "version": 1,
          "bodyDocId": "019dd9a1-8473-75a9-8059-6e9588007616",
          "description": "You attack the **board** rather than the operator. The thesis: this company\nis mis-governed — directors lack independence, the board has rubber-stamped\nvalue-destroying decisions, executive compensation is decoupled from\nperformance, or the board structure itself entrenches underperformance.\nReplace the directors and the operator either improves or is replaced too.\n\nThis is the only pattern that is **uniquely activist** (short-sellers\nrarely use it — they short the equity, not the people).",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "4ef2c502-adf7-4d69-b665-67d44f12e8be",
        "evidence": "Peloton's governance structure frustrates accountability and lacks basic protections.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 23:53:17.764875+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 44,
        "whyItWorks": "- **It scales the surface area of accountability.** Where villain-naming\n  targets one CEO, governance critique targets 7–11 directors\n  collectively, with documented votes and committee assignments.\n- **Proxy advisors (ISS, Glass Lewis) speak this language fluently.**\n  A governance-framed thesis converts more easily into proxy support.\n- **It survives CEO transitions.** If you attack the operator and they\n  resign before the vote, the campaign fi",
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Thesis: Activist defense (for management)",
          "slug": "activist-defense",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-16e3-7099-83d1-53afcc747cc6",
          "version": 1,
          "bodyDocId": "019df269-16b4-709a-9f8d-19d4cab4bea7",
          "description": "The mirror-image thesis. Management responding to an activist campaign,",
          "familyLabel": "thesis-archetype",
          "categoryName": "Competitive",
          "categorySlug": "competitive"
        },
        "agent": "storyteller",
        "layer": "slide",
        "agents": [
          "storyteller"
        ],
        "matchId": "cfc576c8-5e16-47bb-887d-44534a54df72",
        "evidence": "Peloton's Board & Governance Lack Accountability and Alignment",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:53:17.802207+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 44,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Villain slide",
          "slug": "villain-slide",
          "status": "active",
          "bestFor": "In activist decks where the personality matters",
          "canonId": "019dd9e1-518c-7404-976a-5be5a517b659",
          "version": 1,
          "bodyDocId": null,
          "description": "A dedicated slide presenting the named villain visually",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "61930f25-1d84-403f-8aa0-3d7649bd5605",
        "evidence": "Peloton's governance is among the worst in America due to poor ISS scores and lack of shareholder accountability mechanisms.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "In activist decks where the personality matters",
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 23:53:17.877972+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 45,
        "whyItWorks": "Makes the antagonist concrete",
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "2x2 matrix",
          "slug": "matrix-2x2",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
          "version": 1,
          "bodyDocId": null,
          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "8926d39a-2363-4b7a-85bd-7939fdb20c05",
        "evidence": "charts/bar-vertical: comparing Peloton's governance practices to peers",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 23:53:17.991646+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 46,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Slide recipe: the peer-gap chart",
          "slug": "peer-gap-chart-recipe",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2b04-75bc-ad85-e0179264bdd7",
          "version": 1,
          "bodyDocId": "019df269-2ae1-771d-9cd1-193a2e25f21c",
          "description": "The single most-copied slide in activism. This is the exact layout, used",
          "familyLabel": "slide-recipe",
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "designer",
        "layer": "slide",
        "agents": [
          "designer"
        ],
        "matchId": "88df21fe-c6ec-42c1-abe7-d673d690a80f",
        "evidence": "Peloton's governance is not in line with peers or market practice",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 23:53:17.953601+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 46,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Network Effects Flywheel",
          "slug": "network-effects-flywheel",
          "status": "active",
          "bestFor": null,
          "canonId": "79fa8d3e-ef02-4ee8-ad12-f8e00a25cca1",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "e0889ebf-1f92-4f69-983d-c3489afaa765",
        "evidence": "diagram/hub-spoke: Network diagram showing connections between John Foley, board members, and shared corporate affiliations.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 23:53:18.067344+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 47,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Slide recipe: Cover",
          "slug": "cover-slide",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
          "version": 1,
          "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
          "description": "The first ten seconds. Build it deliberately.",
          "familyLabel": "slide-recipe",
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "designer",
        "layer": "slide",
        "agents": [
          "designer"
        ],
        "matchId": "a9737021-7d96-4d1b-b873-d82b502574c9",
        "evidence": "The Board Should Immediately Put Peloton Up For Sale",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 23:53:18.40656+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 55,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Call to action",
          "slug": "call-to-action",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4bbb-702a-9ead-82daf188bb7c",
          "version": 1,
          "bodyDocId": null,
          "description": "Explicit prescription of what the audience should do next.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "8376c4a2-8e83-4b78-8506-1807b495c22f",
        "evidence": "The Board should immediately examine a sale of the company to the highest bidder",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:53:18.215775+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 56,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Thesis archetype",
          "slug": "thesis-archetype",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4b0b-7428-9b26-f171d1e753fb",
          "version": 1,
          "bodyDocId": null,
          "description": "A canonical investment / activist thesis shape (breakup, fraud, governance).",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "5d1ac57f-8513-4a5d-b35e-ed223af36d62",
        "evidence": "The Board should immediately examine a sale of the company to the highest bidder",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 23:53:18.174392+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 56,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "optional",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
          "version": 1,
          "bodyDocId": null,
          "description": "Bulleted, numbered, or checklist enumerations.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "19cc6326-22c1-4e75-8878-fe112274eec6",
        "evidence": "Significant value creation opportunities: Bundle with existing subscription and streaming services, Lowered cost of acquisition, Ability to raise prices, Significant SG&A savings, Distribution & logistics sy",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 23:53:18.292692+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 57,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Authority citation",
          "slug": "authority-citation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
          "version": 1,
          "bodyDocId": null,
          "description": "Quoting an authority figure, study, or precedent to lend weight.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "8677aa6d-b343-4c8d-a1a2-bbbd0dbb2ace",
        "evidence": "Wedbush issued a research report highlighting several reasons why Peloton would be a strong strategic fit for Apple",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:53:18.371961+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 58,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "2x2 matrix",
          "slug": "matrix-2x2",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
          "version": 1,
          "bodyDocId": null,
          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "6a64e8f5-bae4-4284-bcb4-233989757809",
        "evidence": "Matrix of 17 companies vs 6 criteria (PTON Subscriber Base, Health & Fitness Business, Cost Synergies, Customer Acq Cost, Hardware/Wearables, Additional Products)",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 23:53:18.448013+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 59,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Valuation: DCF",
          "slug": "dcf",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2031-7273-9014-0c70beb91e11",
          "version": 1,
          "bodyDocId": "019df269-200e-76ea-8883-6ee35d39c836",
          "description": "You project free cash flows over an explicit forecast period (typically",
          "familyLabel": "valuation-move",
          "categoryName": "Analysis",
          "categorySlug": "analysis"
        },
        "agent": "architect",
        "layer": "slide",
        "agents": [
          "architect"
        ],
        "matchId": "9647d709-b10b-4083-99f0-703db9c7b066",
        "evidence": "Source: Company filings and consensus data per Capital IQ.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:53:18.528429+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 60,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Call to action",
          "slug": "call-to-action",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4bbb-702a-9ead-82daf188bb7c",
          "version": 1,
          "bodyDocId": null,
          "description": "Explicit prescription of what the audience should do next.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "3c6cef9c-8200-4883-9aef-17477248006f",
        "evidence": "Urgent action is needed to protect shareholder value",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:53:18.682829+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 63,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      }
    ],
    "frameworks": [
      {
        "matchId": "a408c4ca-9b1d-44f1-8e6d-2413ebabd4eb",
        "evidence": "Highlighting extreme underperformance to frame the company as a failure.",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 13:07:05.49+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "frameworkName": "fraud-exposure"
      },
      {
        "matchId": "019486d2-a69a-40c5-b143-727c0c2dee3d",
        "evidence": "Numbered list used to structure diagnostic factors",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:03.181+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "frameworkName": "list-presentation"
      },
      {
        "matchId": "53d9957f-da69-4796-b614-7814e3252538",
        "evidence": "The slide uses a clear, thesis-driven headline that summarizes the core recommendation.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 13:07:03.607+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "frameworkName": "action-titles"
      },
      {
        "matchId": "f0527a42-674c-4220-b336-b0b2a4f9f8a9",
        "evidence": "Comparison of industry incumbents vs digital disruptors",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:04.167+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "frameworkName": "disruptive-innovation"
      },
      {
        "matchId": "4aec9125-a071-400c-a47b-d21561da84c8",
        "evidence": "Describes a virtuous circle of content investment, social engagement, and customer referral.",
        "framework": null,
        "confidence": 0.95,
        "extraction": {
          "at": "2026-05-02 13:07:04.396+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "frameworkName": "network-effects-flywheel"
      },
      {
        "matchId": "72867537-79a4-4ea9-9cb5-0f31fe498521",
        "evidence": "Sensitivity analysis of revenue multiples to implied share price",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:04.884+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 16,
        "frameworkName": "valuation-bridge"
      },
      {
        "matchId": "95e48148-1d04-480a-a8cc-883a9e7f9352",
        "evidence": "Decomposition of gross profit into implied share price via multiples",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:05.114+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "frameworkName": "valuation-bridge"
      },
      {
        "matchId": "d275759b-a7d0-4d3e-bb37-14170efefe73",
        "evidence": "The slide presents a boastful quote from the CEO to contrast with the company's poor performance.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 13:07:04.394+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "frameworkName": "ceo-quote-contradiction"
      },
      {
        "matchId": "a75ffb6b-6e98-4d5e-b093-a8a38f292fcd",
        "evidence": "Compares Peloton against a peer group across three distinct financial and sentiment metrics.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:05.094+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 22,
        "frameworkName": "comparison-frame"
      },
      {
        "matchId": "02021a60-3014-4023-ae35-60b99b897194",
        "evidence": "The slide explicitly frames the CEO as the primary antagonist responsible for company underperformance.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:05.814+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 24,
        "frameworkName": "antagonist-introduction"
      },
      {
        "matchId": "dd4869fe-4c2d-4fd7-973c-9718e0802a43",
        "evidence": "Uses direct quotes from the CEO to highlight incompetence and lack of management oversight.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 13:07:06.662+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 25,
        "frameworkName": "ceo-quote-contradiction"
      },
      {
        "matchId": "e82905c8-cae9-43d4-8181-6ec24280576c",
        "evidence": "Contrasting management's bullish statements with the actual stock price performance and negative operational KPIs.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 13:07:06.013+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 26,
        "frameworkName": "ceo-quote-contradiction"
      },
      {
        "matchId": "f29822a7-bd1d-413a-933d-773b97229ac2",
        "evidence": "Contrasting CEO uncertainty with conflicting strategic actions.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:06.163+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 27,
        "frameworkName": "ceo-quote-contradiction"
      },
      {
        "matchId": "11577fa2-ded0-495d-9478-75b20b0e9c64",
        "evidence": "Contrasts CEO's past public statements with operational outcomes.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:07.155+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 28,
        "frameworkName": "ceo-quote-contradiction"
      },
      {
        "matchId": "afabe142-660f-42cb-90a0-7802c08baa24",
        "evidence": "Chronological sequence of events presented as a process flow",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 13:07:06.968+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 29,
        "frameworkName": "timeline"
      },
      {
        "matchId": "b81ee487-b217-4b39-a766-e57a584dac65",
        "evidence": "Critique of $800M acquisition/capex vs. subsequent reversal",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:07.58+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 30,
        "frameworkName": "capital-allocation-framework"
      },
      {
        "matchId": "96fa7c82-d641-4a60-9285-dfb5efd730bc",
        "evidence": "Contrasting CEO quote with current financial performance data",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 13:07:11.412+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 32,
        "frameworkName": "ceo-quote-contradiction"
      },
      {
        "matchId": "6c35bc69-2140-4727-86ec-c9a40e700531",
        "evidence": "Uses company's own disclosure to highlight material weakness and management failure.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:10.52+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 33,
        "frameworkName": "fraud-exposure"
      },
      {
        "matchId": "02662209-1bb0-4a69-a8b6-4dc6e936331b",
        "evidence": "Exposing nepotism and conflict of interest to undermine management credibility.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:07.734+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 34,
        "frameworkName": "fraud-exposure"
      },
      {
        "matchId": "030869e4-2d67-4d6c-965d-7b85c9a623a2",
        "evidence": "Juxtaposition of optimistic quotes against declining stock price and insider selling data.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 13:07:07.876+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 35,
        "frameworkName": "ceo-quote-contradiction"
      },
      {
        "matchId": "77d62840-f73b-46c2-b641-5a6190f313e9",
        "evidence": "Exposing potential governance failures and policy violations by insiders.",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 13:07:08.424+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 36,
        "frameworkName": "fraud-exposure"
      },
      {
        "matchId": "60a10c18-e7f4-492b-af3d-77cb433b8e88",
        "evidence": "Uses external legal and media reports to undermine leadership credibility.",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 13:07:07.535+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 37,
        "frameworkName": "fraud-exposure"
      },
      {
        "matchId": "47f0e04e-7165-440a-8c15-3fd610168141",
        "evidence": "Contrasts CFO statement on Nov 4 with action on Nov 16 to prove loss of credibility.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:15.447+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 38,
        "frameworkName": "before-after-framing"
      },
      {
        "matchId": "7ca90d3f-0e7f-4cea-b8f9-d2f9778704ed",
        "evidence": "Contrasting CEO quotes with financial reality",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:08.449+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 39,
        "frameworkName": "ceo-quote-contradiction"
      },
      {
        "matchId": "d4b0b73d-7c22-4cda-aa98-d184cb9036cd",
        "evidence": "Contrasts CEO's optimistic quote with actual declining growth data.",
        "framework": null,
        "confidence": 0.95,
        "extraction": {
          "at": "2026-05-02 13:07:08.759+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 40,
        "frameworkName": "ceo-quote-contradiction"
      },
      {
        "matchId": "1fef0821-2534-4986-9cc6-4608b7aacb3f",
        "evidence": "Uses BMO and Baird research reports to validate the claim of lost credibility.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:08.6+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 41,
        "frameworkName": "authority-citation"
      },
      {
        "matchId": "068cd940-7b83-4e90-b035-5228194045e6",
        "evidence": "Frames the CEO as the antagonist who has lost credibility and needs to be replaced.",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 13:07:10.904+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 42,
        "frameworkName": "antagonist-introduction"
      },
      {
        "matchId": "0e9cdde3-c4ba-44b0-9cc5-233eac6791e9",
        "evidence": "ISS QualityScore metrics used to evaluate board accountability and risk",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:08.832+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 45,
        "frameworkName": "governance"
      },
      {
        "matchId": "9cd1884a-21a7-4d57-b881-1f4f39c95b56",
        "evidence": "Comparison of corporate governance metrics against market indices.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:12.479+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 46,
        "frameworkName": "governance"
      },
      {
        "matchId": "aacf77c5-a2c1-47de-b6d2-dcacbb29ed86",
        "evidence": "The slide frames the board members as lacking independence through a network of connections.",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 13:07:09.279+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 47,
        "frameworkName": "antagonist-introduction"
      },
      {
        "matchId": "7fb8bdee-fe44-40a5-a081-4f88eb2f49ef",
        "evidence": "Using third-party (ISS) negative recommendations to expose board incompetence.",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 13:07:09.129+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 48,
        "frameworkName": "fraud-exposure"
      },
      {
        "matchId": "a58fb473-3e9b-4ef0-a8fd-d5abd3f72628",
        "evidence": "Highlighting insider selling as a negative signal to shareholders",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:22.017+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 49,
        "frameworkName": "fraud-exposure"
      },
      {
        "matchId": "c161a4cd-51d4-4305-aefb-d9fb5c499fe4",
        "evidence": "Visual juxtaposition of insider gains vs company losses",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:14.367+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 50,
        "frameworkName": "contrast-pairs"
      },
      {
        "matchId": "05fd35c2-b01e-4161-87f8-c0f3e7b36fcb",
        "evidence": "Exposing policy violations and excessive risk-taking by insiders.",
        "framework": null,
        "confidence": 0.85,
        "extraction": {
          "at": "2026-05-02 13:07:10.892+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 51,
        "frameworkName": "fraud-exposure"
      },
      {
        "matchId": "43046ea6-6ae0-40b1-89bf-14d912b722fb",
        "evidence": "Exposing the discrepancy between reported and adjusted vote results to highlight governance issues.",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 13:07:32.768+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 52,
        "frameworkName": "fraud-exposure"
      },
      {
        "matchId": "127e8be4-7885-4870-98de-de3a96d7b55b",
        "evidence": "Contrasts company's claim of 'variable' pay with the reality of time-based equity.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:14.984+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 53,
        "frameworkName": "ceo-quote-contradiction"
      },
      {
        "matchId": "12ada024-0f70-4147-8773-2a9fc16abfb0",
        "evidence": "Advocating for board reconstitution, dual-class structure collapse, and performance-based compensation.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:10.261+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 54,
        "frameworkName": "governance"
      },
      {
        "matchId": "2ad13bf5-299a-4d3f-bcb8-ca4e802e0cfe",
        "evidence": "Uses Wedbush and Reuters to support the investment thesis.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:10.839+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 58,
        "frameworkName": "authority-citation"
      },
      {
        "matchId": "2cef9864-c6b5-43d8-b1d2-29dabbc2db93",
        "evidence": "The slide uses a matrix to compare potential acquirors against strategic criteria.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:10.52+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 59,
        "frameworkName": "comparison-frame"
      },
      {
        "matchId": "8ef2820f-2cab-41fa-89a5-b7b86a1a909e",
        "evidence": "Comparison of multiple valuation methodologies against current market price",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:12.038+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 60,
        "frameworkName": "valuation-bridge"
      },
      {
        "matchId": "ca0c1bd7-c651-42fb-b653-adf8b449d02e",
        "evidence": "The slide uses a table to quantify the financial benefit of an acquisition for potential buyers.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:11.653+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 61,
        "frameworkName": "quantify_opportunity"
      },
      {
        "matchId": "9490798b-232a-41ff-888e-e7bb80843d0b",
        "evidence": "Focus on board composition and dual-class voting",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 13:07:15.454+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 63,
        "frameworkName": "governance"
      }
    ],
    "patterns": []
  },
  "storymakers": null,
  "score": null,
  "review": null,
  "activistThesis": null,
  "pitchdeck": {
    "metadata": null,
    "profile": null
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "function": "front_matter",
      "imagePath": "https://imgproxy.kitesheet.com/_dQglhqkkZ2q8wkfsHMEKdG83KG4lRd9k845W_AZ6PE/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wMzM4NjRkNmQ2MTY1NjNjZjUzMThhZTM2MjZlNmRhMi9wMDAxLmpwZw",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 23,
        "componentCount": 6,
        "textChars": 131,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:01.71+00",
          "seconds": 2.661,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/1",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-1",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.12,
            "w": 0.13,
            "x": 0.05,
            "y": 0.1
          },
          "kind": "image",
          "text": "Blackwells Capital logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:01.71+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bd49331b-7a2c-4d71-9e7e-dcbb5f4c3e37",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.1,
            "x": 0.02,
            "y": 0.95
          },
          "kind": "paragraph",
          "text": "February 2022",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:01.71+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "59e10e16-7fd1-48f2-8bf4-96e15a6a6241",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.4,
            "x": 0.3,
            "y": 0.7
          },
          "kind": "paragraph",
          "text": "PRESENTED BY BLACKWELLS CAPITAL",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:01.71+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "77677512-2cbf-4657-89dd-1117e3bee5b4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.2,
            "x": 0.78,
            "y": 0.95
          },
          "kind": "paragraph",
          "text": "Peloton Interactive, Inc. (NASDAQ: PTON)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:01.71+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8220b46b-f592-4c63-9f0d-03ad11ac2115",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.4,
            "x": 0.3,
            "y": 0.4
          },
          "kind": "title",
          "text": "PELOTON",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:01.71+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4fd19593-b7b6-47a5-8427-9a4c7dcbc200",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.4,
            "x": 0.3,
            "y": 0.5
          },
          "kind": "title",
          "text": "A CALL FOR ACTION",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:01.71+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f8bc763b-ce31-4d31-a131-f619874801e7",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Slide recipe: Cover",
            "slug": "cover-slide",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
            "version": 1,
            "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
            "description": "The first ten seconds. Build it deliberately.",
            "familyLabel": "slide-recipe",
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "designer",
          "layer": "slide",
          "agents": [
            "designer"
          ],
          "matchId": "c8822dce-0ec1-4986-8e7d-a4abe3a1eb98",
          "evidence": "PELOTON: A CALL FOR ACTION",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 23:53:24.528756+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 1,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "The Call",
          "beatId": "be6b3218-926b-4e33-b468-fc91861b2073",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Call",
            "slug": "overcoming-monster-the-call",
            "status": "active",
            "canonId": "019dd9b8-3c8f-7690-bd88-80e3f73c12fa",
            "version": 1,
            "description": null
          },
          "evidence": "Introduction and executive summary",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "thumbSrc": "https://imgproxy.kitesheet.com/8R46Y6G8P_812xHf6nhNKLOCLg1EQlNOb9Jgk5SIUdk/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wMzM4NjRkNmQ2MTY1NjNjZjUzMThhZTM2MjZlNmRhMi9wMDAxLmpwZw",
      "imagePathAlt": "https://imgproxy.kitesheet.com/55RP_Px6h0dRvf5uX5Jv5juXzLUZeI4yzHz5YLzJjp8/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wMzM4NjRkNmQ2MTY1NjNjZjUzMThhZTM2MjZlNmRhMi9wMDAxLnBuZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/48RyI4o5BouJ5g-uzn62wpNiWqvWutJQF_K_Q8Rf4Yw/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wMzM4NjRkNmQ2MTY1NjNjZjUzMThhZTM2MjZlNmRhMi9wMDAxLnBuZw"
    },
    {
      "page": 2,
      "type": "setup",
      "function": "front_matter",
      "rawType": "disclaimer",
      "block": null,
      "metadata": {
        "slideType": "disclaimer",
        "slideTypeCanon": {
          "name": "Disclaimer",
          "slug": "disclaimer",
          "status": "active",
          "canonId": "019de52d-0801-727b-b98a-5ed095aeee78",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 8,
        "componentCount": 2,
        "textChars": 267,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:01.743+00",
          "seconds": 2.353,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/2",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-2",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.7,
            "w": 0.9,
            "x": 0.05,
            "y": 0.18
          },
          "kind": "disclaimer",
          "text": "The views expressed in this presentation represent the opinions of Blackwells Capital LLC... The securities or investment ideas listed are not presented in order to suggest or show profitability... The information herein contains forward-looking statements.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:01.743+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5efdd364-a0a6-4ee7-83b7-43b835eb8296",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.14,
            "x": 0.43,
            "y": 0.05
          },
          "kind": "title",
          "text": "DISCLAIMER",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:01.743+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a36acb16-15c1-49c3-ac0f-597460f2725c",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "The Call",
          "beatId": "be6b3218-926b-4e33-b468-fc91861b2073",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Call",
            "slug": "overcoming-monster-the-call",
            "status": "active",
            "canonId": "019dd9b8-3c8f-7690-bd88-80e3f73c12fa",
            "version": 1,
            "description": null
          },
          "evidence": "Introduction and executive summary",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 3,
      "type": "setup",
      "function": "front_matter",
      "rawType": "table_of_contents",
      "block": null,
      "metadata": {
        "slideType": "table_of_contents",
        "slideTypeCanon": {
          "name": "Table of contents",
          "slug": "table_of_contents",
          "status": "active",
          "canonId": "019de52d-0643-721b-9b85-69676bb85cf8",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 9,
        "componentCount": 2,
        "textChars": 301,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:01.947+00",
          "seconds": 2.177,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/3",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-3",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.588,
            "w": 0.854,
            "x": 0.073,
            "y": 0.258
          },
          "kind": "list",
          "text": "I Executive Summary 4\nII Peloton Is An Attractive Business 10\nIII Peloton's Underperformance 18\nIV Peloton Has Been Grossly Mismanaged 23\nV Peloton's Board and Governance Lack Accountability and Alignment 43\nVI The Board Should Immediately Put Peloton Up For Sale 55\nVII Conclusion 62",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:01.947+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a51c9254-fdf5-4958-8047-d87d14151980",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.033,
            "w": 0.242,
            "x": 0.379,
            "y": 0.055
          },
          "kind": "title",
          "text": "TABLE OF CONTENTS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:01.947+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "380bf925-8bd8-4957-9ac0-54206854ee23",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "The Call",
          "beatId": "be6b3218-926b-4e33-b468-fc91861b2073",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Call",
            "slug": "overcoming-monster-the-call",
            "status": "active",
            "canonId": "019dd9b8-3c8f-7690-bd88-80e3f73c12fa",
            "version": 1,
            "description": null
          },
          "evidence": "Introduction and executive summary",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 4,
      "type": "setup",
      "function": "front_matter",
      "rawType": "executive_summary",
      "block": null,
      "metadata": {
        "slideType": "executive_summary",
        "slideTypeCanon": {
          "name": "Executive summary",
          "slug": "executive_summary",
          "status": "active",
          "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 3,
        "componentCount": 2,
        "textChars": 42,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:02.186+00",
          "seconds": 2.34,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/4",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-4",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.056,
            "w": 0.358,
            "x": 0.321,
            "y": 0.498
          },
          "kind": "title",
          "text": "Executive Summary",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:02.186+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "74476a22-9f60-416f-a366-e0770506ee66",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.017,
            "w": 0.204,
            "x": 0.398,
            "y": 0.302
          },
          "kind": "title",
          "text": "PELOTON INTERACTIVE, INC.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:02.186+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "db6996df-e01d-446b-b886-f670868d5a99",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Executive summary",
            "slug": "executive-summary",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
            "version": 1,
            "bodyDocId": null,
            "description": "A condensed view of the entire argument on a single slide / block.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "d699bc4c-5004-4c45-bd61-31b217054cb6",
          "evidence": "Executive Summary",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 23:53:24.693631+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "The Call",
          "beatId": "be6b3218-926b-4e33-b468-fc91861b2073",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Call",
            "slug": "overcoming-monster-the-call",
            "status": "active",
            "canonId": "019dd9b8-3c8f-7690-bd88-80e3f73c12fa",
            "version": 1,
            "description": null
          },
          "evidence": "Introduction and executive summary",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 5,
      "type": "setup",
      "title": "The slide uses a mix of qualitative business description and quantitative financial metrics to frame the company's current state.",
      "function": "summarize",
      "rawType": "executive_summary",
      "block": null,
      "metadata": {
        "slideType": "executive_summary",
        "slideTypeCanon": {
          "name": "Executive summary",
          "slug": "executive_summary",
          "status": "active",
          "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 61,
        "componentCount": 7,
        "textChars": 858,
        "nDataPoints": 15,
        "notes": "The slide uses a mix of qualitative business description and quantitative financial metrics to frame the company's current state.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:02.978+00",
          "seconds": 3.126,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/5",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-5",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.25,
            "w": 0.22,
            "x": 0.26,
            "y": 0.65
          },
          "kind": "chart",
          "text": "Total Revenue ($M)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:02.978+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4fdfd5d2-7ff7-4ed7-a572-65dc510a5a93",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.405,
            "w": 0.48,
            "x": 0.48,
            "y": 0.173
          },
          "kind": "chart",
          "text": "2021 Total Shareholder Returns",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:02.978+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "58f2cdd2-2258-41b5-8949-139f5ab7229b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.24,
            "x": 0.038,
            "y": 0.65
          },
          "kind": "chart",
          "text": "LTM Revenue by Source",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Pie chart",
              "slug": "pie",
              "status": "active",
              "canonId": "019de52c-ffdb-71bb-a800-5c5ab9f1c373",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pie",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:02.978+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7514c6d5-b152-40f5-a677-8eaa75c55121",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.215,
            "w": 0.442,
            "x": 0.038,
            "y": 0.238
          },
          "kind": "list",
          "text": "Peloton is an interactive fitness platform with millions of members, offering connected, technology-enabled fitness classes that utilize its proprietary hardware. The Company's Connected Fitness products include the Peloton Bike, Bike+, Peloton Tread and Tread+. Peloton generates strong recurring revenue from its Members, who pay subscription fees to access Peloton's app or Connected Fitness products. The Company has been challenged by a series of execution errors; as a result, Q1 2022 revenue was down ~36% from the Company's peak in Q3 2021",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:02.978+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "143be220-34b0-4fc8-ba05-c546f616784f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.48,
            "x": 0.175,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "Source: Bloomberg, Company filings. Note: Data as of February 4, 2022 unless specified otherwise.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:02.978+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "48353c37-7af3-45da-bac9-72b641545c1d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.48,
            "x": 0.48,
            "y": 0.62
          },
          "kind": "table",
          "text": "Enterprise Value, Market Cap, LTM Revenue, LTM Adj. EBITDA, EV/LTM Revenue, Employees, LTM Revenue/Employee",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "KPI table",
              "slug": "kpi",
              "status": "active",
              "canonId": "019de52d-0324-7799-a84e-d0885a8ad400",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "kpi",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:02.978+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b2c2411a-1906-4c1f-8da3-1ba12561bddb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.044,
            "w": 0.542,
            "x": 0.229,
            "y": 0.05
          },
          "kind": "title",
          "text": "EXECUTIVE SUMMARY: OVERVIEW OF PELOTON",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:02.978+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "628d8a45-4d95-4e6b-8309-7450557779f7",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "fa492238-938a-4f2d-8161-a77ab1328586",
          "evidence": "chart/line: 2021 Total Shareholder Returns",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:53:24.814329+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Executive summary",
            "slug": "executive-summary",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
            "version": 1,
            "bodyDocId": null,
            "description": "A condensed view of the entire argument on a single slide / block.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "d802c016-3c90-4f9b-aeb1-298a0e2824aa",
          "evidence": "EXECUTIVE SUMMARY: OVERVIEW OF PELOTON",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 23:53:24.774344+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 6,
      "type": "setup",
      "function": "summarize",
      "rawType": "executive_summary",
      "block": null,
      "metadata": {
        "slideType": "executive_summary",
        "slideTypeCanon": {
          "name": "Executive summary",
          "slug": "executive_summary",
          "status": "active",
          "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 22,
        "componentCount": 4,
        "textChars": 575,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:03.026+00",
          "seconds": 3.051,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/6",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-6",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.06,
            "w": 0.9,
            "x": 0.05,
            "y": 0.17
          },
          "kind": "callout",
          "text": "Peloton has the hallmarks of an extremely valuable and attractive business, which need to be protected",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.026+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a1ce4f8d-2c9f-4fd8-afd4-12f348a96285",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.35,
            "x": 0.07,
            "y": 0.28
          },
          "kind": "image",
          "text": "Peloton bike",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.026+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c3dfd8c1-eef6-43dc-9a55-8ca1b486428e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.55,
            "x": 0.41,
            "y": 0.35
          },
          "kind": "list",
          "text": "Large addressable market; early days for market penetration\nLargest interactive fitness platform\nAdmired brand with top-ranked NPS scores\nRecurring subscription-based revenue model with high incremental margins\nNetwork effects from ecosystem and stickiness from “star” instructors\nHighly engaged subscriber base with low churn\nMultiple growth drivers, including unrealized pricing power\nSignificant intellectual property",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.026+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a59f238c-e4d3-45b7-bc99-c72822f6b7f4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.58,
            "x": 0.21,
            "y": 0.05
          },
          "kind": "title",
          "text": "EXECUTIVE SUMMARY: A HIGHLY COVETED ASSET",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.026+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "20536b78-0c10-4fa7-8295-1120df88f9c1",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Thesis archetype",
            "slug": "thesis-archetype",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4b0b-7428-9b26-f171d1e753fb",
            "version": 1,
            "bodyDocId": null,
            "description": "A canonical investment / activist thesis shape (breakup, fraud, governance).",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "215704c5-4b2c-43be-8d9a-985ba9aaec7d",
          "evidence": "Peloton has the hallmarks of an extremely valuable and attractive business, which need to be protected",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:53:24.896098+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "optional",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 7,
      "type": "analysis",
      "title": "The chart uses a 'waterfall' style layout to show the distribution of returns, with Peloton highlighted in red at the extreme left.",
      "function": "diagnose_problem",
      "rawType": "executive_summary",
      "block": null,
      "metadata": {
        "slideType": "executive_summary",
        "slideTypeCanon": {
          "name": "Executive summary",
          "slug": "executive_summary",
          "status": "active",
          "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e",
          "version": 1,
          "description": null
        },
        "function": "diagnose_problem",
        "functionCanon": {
          "name": "Diagnose problem",
          "slug": "diagnose_problem",
          "status": "active",
          "canonId": "019de52d-176d-761f-b608-cf52262d2ab2",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 17,
        "componentCount": 4,
        "textChars": 245,
        "nDataPoints": 1,
        "notes": "The chart uses a 'waterfall' style layout to show the distribution of returns, with Peloton highlighted in red at the extreme left.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:05.49+00",
          "seconds": 5.231,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/7",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-7",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.94,
            "x": 0.03,
            "y": 0.175
          },
          "kind": "callout",
          "text": "Peloton’s 2021 total shareholder return of -76% was the worst of any company in the Nasdaq 300 Index",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.49+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e3a47df4-21f4-410a-8426-b36732382e26",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.94,
            "x": 0.03,
            "y": 0.28
          },
          "kind": "chart",
          "text": "2021 Total Shareholder Return of Nasdaq 300 Companies",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.49+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "455c9a1f-82b6-4c01-94e5-59eecd7ae9e8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.15,
            "x": 0.17,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Source: FactSet. Calendar year 2021",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.49+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ba81282d-f755-4c4a-bbb1-221281763867",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.82,
            "x": 0.09,
            "y": 0.05
          },
          "kind": "title",
          "text": "EXECUTIVE SUMMARY: PELOTON’S PERFORMANCE HAS BEEN ABYSMAL",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.49+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "30b2e349-0ccb-4c06-b9a1-890504b5f378",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "a408c4ca-9b1d-44f1-8e6d-2413ebabd4eb",
          "evidence": "Highlighting extreme underperformance to frame the company as a failure.",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 13:07:05.49+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "frameworkName": "fraud-exposure"
        }
      ],
      "arcBeats": [],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 8,
      "type": "analysis",
      "function": "diagnose_problem",
      "rawType": "executive_summary",
      "block": null,
      "metadata": {
        "slideType": "executive_summary",
        "slideTypeCanon": {
          "name": "Executive summary",
          "slug": "executive_summary",
          "status": "active",
          "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e",
          "version": 1,
          "description": null
        },
        "function": "diagnose_problem",
        "functionCanon": {
          "name": "Diagnose problem",
          "slug": "diagnose_problem",
          "status": "active",
          "canonId": "019de52d-176d-761f-b608-cf52262d2ab2",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 10,
        "componentCount": 3,
        "textChars": 292,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:03.181+00",
          "seconds": 2.693,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/8",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-8",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.06,
            "w": 0.9,
            "x": 0.05,
            "y": 0.17
          },
          "kind": "callout",
          "text": "Peloton’s escalating problems stem from poor decisions and misaligned incentives",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.181+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f953733c-9978-4049-b2b4-296374c0b1fe",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.4,
            "x": 0.3,
            "y": 0.28
          },
          "kind": "list",
          "text": "1. Lack of Management Qualifications\n2. Poor Decision Making\n3. Lack of Financial Discipline\n4. Misalignment of Interests\n5. Loss of Credibility",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.181+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f443eacc-ac17-4cd3-a702-7da08e54d85a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "EXECUTIVE SUMMARY: UNDERPERFORMANCE CAN BE TRACED TO SEVERAL FACTORS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.181+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8e2563cd-6904-4072-b120-25dca09abe4b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Executive summary",
            "slug": "executive-summary",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
            "version": 1,
            "bodyDocId": null,
            "description": "A condensed view of the entire argument on a single slide / block.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "1235afda-98ea-49dd-8167-8a054a7693f8",
          "evidence": "This slide contains an executive summary, a clear indication of its purpose is given by the title \"EXECUTIVE SUMMARY: UNDERPERFORMANCE CAN BE TRACED TO SEVERAL FACTORS\"",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-17 03:33:35.491302+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "019486d2-a69a-40c5-b143-727c0c2dee3d",
          "evidence": "Numbered list used to structure diagnostic factors",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:03.181+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "frameworkName": "list-presentation"
        }
      ],
      "arcBeats": [],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 9,
      "type": "setup",
      "title": "The slide uses a list-based argument on the left and a logo-grid table on the right to illustrate potential strategic buyers.",
      "function": "propose_solution",
      "rawType": "executive_summary",
      "block": null,
      "metadata": {
        "slideType": "executive_summary",
        "slideTypeCanon": {
          "name": "Executive summary",
          "slug": "executive_summary",
          "status": "active",
          "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e",
          "version": 1,
          "description": null
        },
        "function": "propose_solution",
        "functionCanon": {
          "name": "Propose solution (contrarian)",
          "slug": "propose_solution",
          "status": "active",
          "canonId": "019de52d-185b-74e9-bdfd-ea8cf318563f",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 24,
        "componentCount": 4,
        "textChars": 621,
        "nDataPoints": 0,
        "notes": "The slide uses a list-based argument on the left and a logo-grid table on the right to illustrate potential strategic buyers.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:03.607+00",
          "seconds": 2.968,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/9",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-9",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.4,
            "w": 0.4,
            "x": 0.05,
            "y": 0.3
          },
          "kind": "list",
          "text": "A stand-alone Peloton cannot achieve its full potential given: Lack of management capability and credibility; A stressed balance sheet and ongoing significant cash burn. It will take years of operational restructuring... Peloton would be extremely attractive...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.607+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4cd395b9-ac5b-4a15-9027-e44db2d44082",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.45,
            "x": 0.5,
            "y": 0.2
          },
          "kind": "table",
          "text": "Potential Acquirors Could Include: Media and Content (Disney, ViacomCBS, Comcast); Technology and Devices (Apple, Amazon, Google); Sporting Goods (Adidas, Lululemon, Nike); Online Subscriptions (Netflix, Spotify, SiriusXM)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.607+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "489d54c9-c976-4a8e-b51c-0243db254d3b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.4,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "title",
          "text": "Peloton's Board should compare the risk-adjusted standalone value to a sale",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.607+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8e2967e6-5847-42ce-a3c1-ccaa90651b94",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "EXECUTIVE SUMMARY: THE BOARD MUST EXAMINE A SALE OF THE COMPANY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.607+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "705237ab-f28d-4ef1-8955-197c64a60efa",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Call to action",
            "slug": "call-to-action",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4bbb-702a-9ead-82daf188bb7c",
            "version": 1,
            "bodyDocId": null,
            "description": "Explicit prescription of what the audience should do next.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "1ac52180-38b8-4963-a564-75e46d212e79",
          "evidence": "The slide suggests a specific action for Peloton's Board, \"Peloton's Board should compare the risk-adjusted standalone value to a sale\", which acts as a call to action.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:33:35.607046+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Executive summary",
            "slug": "executive-summary",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
            "version": 1,
            "bodyDocId": null,
            "description": "A condensed view of the entire argument on a single slide / block.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "03b1a4b3-5d4a-4a65-850e-bf09a6a61c2a",
          "evidence": "This slide contains an executive summary as indicated by its title \"EXECUTIVE SUMMARY: THE BOARD MUST EXAMINE A SALE OF THE COMPANY\"",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-17 03:33:35.569685+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "53d9957f-da69-4796-b614-7814e3252538",
          "evidence": "The slide uses a clear, thesis-driven headline that summarizes the core recommendation.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 13:07:03.607+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "frameworkName": "action-titles"
        }
      ],
      "arcBeats": [],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 10,
      "type": "setup",
      "function": "front_matter",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 3,
        "componentCount": 2,
        "textChars": 58,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:03.195+00",
          "seconds": 2.496,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/10",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-10",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.055,
            "w": 0.594,
            "x": 0.203,
            "y": 0.498
          },
          "kind": "title",
          "text": "Peloton is an Attractive Business",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.195+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c3f52c01-c0f0-4496-9730-887fbd9c61ab",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.018,
            "w": 0.204,
            "x": 0.398,
            "y": 0.301
          },
          "kind": "title",
          "text": "PELOTON INTERACTIVE, INC.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.195+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "61b3464c-fd32-48e9-b93a-1bba22d014c3",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Slide recipe: Cover",
            "slug": "cover-slide",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
            "version": 1,
            "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
            "description": "The first ten seconds. Build it deliberately.",
            "familyLabel": "slide-recipe",
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "designer",
          "layer": "slide",
          "agents": [
            "designer"
          ],
          "matchId": "c2c8cc9d-e6c2-435f-943f-c93d9781adc8",
          "evidence": "This slide has a title, subtitle, and is labeled as a 'cover' type, fitting the cover-slide recipe.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-17 03:33:37.299122+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 11,
      "type": "setup",
      "function": "summarize",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 30,
        "componentCount": 3,
        "textChars": 805,
        "nDataPoints": 1,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:03.403+00",
          "seconds": 2.607,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/11",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-11",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.7,
            "w": 0.48,
            "x": 0.49,
            "y": 0.175
          },
          "kind": "image",
          "text": "Peloton bike and screen with Comparably award overlay",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.403+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9556479e-766a-4d1f-ab1b-38a62cb307b7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.46,
            "x": 0.04,
            "y": 0.2
          },
          "kind": "list",
          "text": "High quality, intelligently-designed products that become the centerpiece of a home gym\nSubscription model with a wide variety of fresh, immersive fitness classes leading to resilient memberships\nTalented “star” instructors, great music, cool technology and an interactive competitive experience (live and on-demand)\nTop-ranked brand and industry-leading Net Promotor Scores (NPS) enable new product extensions into additional fitness equipment, apparel and accessories\nExtremely difficult for competitors to replicate the business model, technological innovation and community supporters\nRetail stores and direct-to-consumer delivery and service capabilities create a powerful advantage over competitors",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.403+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b939b64a-c935-480f-bc7f-64832c302e65",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.68,
            "x": 0.16,
            "y": 0.05
          },
          "kind": "title",
          "text": "PELOTON HAS UNIQUE AND APPEALING CHARACTERISTICS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.403+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "60fa7d64-825e-43ba-bd55-04ff3a2f36cd",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "List presentation",
            "slug": "list-presentation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
            "version": 1,
            "bodyDocId": null,
            "description": "Bulleted, numbered, or checklist enumerations.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "13aa3021-3efd-4445-9fe7-3e2725a60cb1",
          "evidence": "The slide contains a list/bullet component with key points about Peloton's characteristics.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:33:37.374517+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 12,
      "type": "setup",
      "title": "Uses a 'disruptor' framework to validate Peloton's business model by analogy to other industries.",
      "function": "compare_peers",
      "rawType": "comparison_table",
      "block": null,
      "metadata": {
        "slideType": "comparison_table",
        "slideTypeCanon": {
          "name": "Comparison table",
          "slug": "comparison_table",
          "status": "active",
          "canonId": "019de52d-0a06-73f8-8813-fe022fab1de2",
          "version": 1,
          "description": null
        },
        "function": "compare_peers",
        "functionCanon": {
          "name": "Compare peers",
          "slug": "compare_peers",
          "status": "active",
          "canonId": "019de52d-1453-72ba-a367-9ba3d34c1630",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 47,
        "componentCount": 6,
        "textChars": 734,
        "nDataPoints": 6,
        "notes": "Uses a 'disruptor' framework to validate Peloton's business model by analogy to other industries.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:04.167+00",
          "seconds": 3.176,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/12",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-12",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.2,
            "w": 0.35,
            "x": 0.05,
            "y": 0.35
          },
          "kind": "list",
          "text": "Convenience: Unlimited fitness classes anytime, anywhere, on any device; Nearly 1,000 new classes per month: cycling, running, strength training, bootcamp, stretching, yoga and meditation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.167+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4de7d7ca-5f43-40d4-8d5a-b710fee44f78",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.35,
            "x": 0.05,
            "y": 0.6
          },
          "kind": "list",
          "text": "Cost: Entire household for $39.00 per month compares favorably to ~$300 per month per person for boutique fitness classes; Financing program for bikes and treadmills unlocks demand",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.167+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c3fc0726-992c-4664-87d5-360bd6469be6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.35,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "paragraph",
          "text": "Peloton's disruptive business model fundamentally improves the fitness experience across two key variables: Convenience and Cost",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.167+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9d8f9b60-d9d0-49b5-80fc-a7575a62f9f5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.15,
            "x": 0.17,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Source: Company website and Company filings.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.167+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a84d43da-7e65-4d89-9535-405c26c89a1e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.5,
            "x": 0.45,
            "y": 0.2
          },
          "kind": "table",
          "text": "Global Digital Disruption table comparing Movies, Video Games, Music, Books, and Fitness across Disrupted and Disruptor categories.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.167+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "17919d7b-45c6-4d1d-a884-3e64297635f8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "DISRUPTIVE BUSINESS UPENDING TRADITIONAL HEALTH & FITNESS MODELS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.167+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b88c030e-2bcc-4c2a-90f2-d83e57b32871",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "2x2 matrix",
            "slug": "matrix-2x2",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
            "version": 1,
            "bodyDocId": null,
            "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "643317dd-9973-45d1-90a3-f5114e81c783",
          "evidence": "Although not a perfect 2x2 matrix, the comparison table implies a 2x2 structure by comparing two key variables.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-17 03:33:37.484815+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Comparison frame",
            "slug": "comparison-frame",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-484b-7399-a4fc-d14644b99f93",
            "version": 1,
            "bodyDocId": null,
            "description": "Two or more states/subjects placed side by side to expose a gap.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "70e4fe44-df1d-4a86-80c6-5b144659517c",
          "evidence": "The slide compares Peloton's business model to traditional health & fitness models across convenience and cost.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:33:37.448341+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "f0527a42-674c-4220-b336-b0b2a4f9f8a9",
          "evidence": "Comparison of industry incumbents vs digital disruptors",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:04.167+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "frameworkName": "disruptive-innovation"
        }
      ],
      "arcBeats": [],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 13,
      "type": "resolution",
      "title": "Includes maps of Germany and Australia as visual cues for international expansion.",
      "function": "size_opportunity",
      "rawType": "market_sizing",
      "block": null,
      "metadata": {
        "slideType": "market_sizing",
        "slideTypeCanon": {
          "name": "Market sizing",
          "slug": "market_sizing",
          "status": "active",
          "canonId": "019de52d-08c8-756c-8664-733b73a7ee7b",
          "version": 1,
          "description": null
        },
        "function": "size_opportunity",
        "functionCanon": {
          "name": "Size opportunity",
          "slug": "size_opportunity",
          "status": "active",
          "canonId": "019de52d-147b-7568-8828-a74a27697618",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 68,
        "componentCount": 9,
        "textChars": 709,
        "nDataPoints": 4,
        "notes": "Includes maps of Germany and Australia as visual cues for international expansion.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:04.61+00",
          "seconds": 3.541,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/13",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-13",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.06,
            "w": 0.9,
            "x": 0.05,
            "y": 0.18
          },
          "kind": "callout",
          "text": "Numerous drivers as Peloton transitions from a largely US bike business into a global fitness platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.61+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "45ef0bee-6bd2-4c54-8874-5af3c4d130a5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.25,
            "x": 0.7,
            "y": 0.55
          },
          "kind": "image",
          "text": "Australia graphic",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.61+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a814d149-0f27-440d-a921-06b0f07e5692",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.15,
            "x": 0.8,
            "y": 0.3
          },
          "kind": "image",
          "text": "Germany map",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Map",
              "slug": "map",
              "status": "active",
              "canonId": "019de52c-fe4d-77bd-b0a4-d72d58b9e5a4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "map",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.61+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "07ee2bbf-6ac4-48d6-90a2-b82f289a262c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.4,
            "x": 0.05,
            "y": 0.6
          },
          "kind": "list",
          "text": "In 2020, there were 74 million people who went to gyms in the United States; Planet Fitness alone has ~14 million members",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.61+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "03acc2cd-13c7-4b45-97c0-da8f5cf070ad",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.2,
            "x": 0.5,
            "y": 0.3
          },
          "kind": "list",
          "text": "U.S., Canada, U.K., Germany, Australia",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.61+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1f374993-dad0-4655-aee1-99f9b0b25c2f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.4,
            "x": 0.05,
            "y": 0.033
          },
          "kind": "list",
          "text": "Global wellness spending ~ $4.2 trillion of which fitness is ~ $600 billion; Approximately 180 million gym memberships globally in 2018 including approximately 62 million in the U.S.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.61+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4000105c-0026-443b-8fde-1a735e3e8c7b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.2,
            "x": 0.5,
            "y": 0.6
          },
          "kind": "list",
          "text": "Northern Europe, Western Europe, Mexico, Asia",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.61+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e4673ea3-76fa-4589-accd-5f67212a54e6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.6,
            "x": 0.05,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Source: Global Wellness Institute, Gym membership data per JPMorgan Equity Research, BMO Connected Fitness Primer, Livestrong.com.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.61+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "af26cf3f-11ba-4651-8139-b7e4c981987a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "LARGE ADDRESSABLE MARKET IN EARLY INNINGS OF MARKET PENETRATION",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.61+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "964a43c5-d0a5-4977-b304-720565a43cc2",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Market Segmentation Pyramid",
            "slug": "market-segmentation-pyramid",
            "status": "active",
            "bestFor": null,
            "canonId": "1c9f3543-c96f-4a5b-b4a4-9b2a412c0aaf",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "b034bfcb-58d3-4474-99e6-10d1767b6b09",
          "evidence": "The slide discusses global wellness spending and gym memberships, implying a market segmentation discussion.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-17 03:33:37.557537+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 14,
      "type": "analysis",
      "title": "The slide uses two bar charts to demonstrate growth and a list to highlight operational and financial advantages.",
      "function": "analyze_data",
      "rawType": "kpi_overview",
      "block": null,
      "metadata": {
        "slideType": "kpi_overview",
        "slideTypeCanon": {
          "name": "KPI overview (contrarian)",
          "slug": "kpi_overview",
          "status": "active",
          "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 41,
        "componentCount": 6,
        "textChars": 474,
        "nDataPoints": 32,
        "notes": "The slide uses two bar charts to demonstrate growth and a list to highlight operational and financial advantages.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:03.923+00",
          "seconds": 2.783,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/14",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-14",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.25,
            "w": 0.45,
            "x": 0.05,
            "y": 0.28
          },
          "kind": "chart",
          "text": "Connected Fitness Subscribers",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.923+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "17316fe9-c5d2-421f-9072-e4d4e8ff26e8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.45,
            "x": 0.05,
            "y": 0.6
          },
          "kind": "chart",
          "text": "Total Workouts",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.923+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bd935b4b-5f10-459d-8da4-9eb75decca6f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.4,
            "x": 0.55,
            "y": 0.3
          },
          "kind": "list",
          "text": "Attractive Underlying Unit Economics: Ability to drive significant operating leverage, High subscription contribution margin, Significant content leverage. Attractive Lifetime Value: Low churn, Historically offset cost of customer acquisition.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.923+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b350e6c0-9852-4811-b6d6-d426a99498a0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.1,
            "x": 0.17,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Source: Company filings.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.923+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d4d69ae1-d151-4101-9d0f-bd6fd401b318",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.18
          },
          "kind": "title",
          "text": "Highly engaged subscriber base with low churn creates a strong, recurring revenue stream",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.923+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7bb0e6b1-2e7a-42c8-9c5b-9828cf9d6170",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.7,
            "x": 0.15,
            "y": 0.03
          },
          "kind": "title",
          "text": "HIGHLY ENGAGED SUBSCRIBER BASE WITH LOW CHURN & SAAS BUSINESS UNIT ECONOMICS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.923+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "945bf3f2-920c-44c4-8e8a-a0729d9e6351",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 15,
      "type": "resolution",
      "title": "Includes a bar chart of monthly workouts per subscriber and a grid of instructor Instagram follower counts.",
      "function": "summarize",
      "rawType": "key_takeaways",
      "block": null,
      "metadata": {
        "slideType": "key_takeaways",
        "slideTypeCanon": {
          "name": "Key takeaways",
          "slug": "key_takeaways",
          "status": "active",
          "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 45,
        "componentCount": 6,
        "textChars": 622,
        "nDataPoints": 16,
        "notes": "Includes a bar chart of monthly workouts per subscriber and a grid of instructor Instagram follower counts.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:04.396+00",
          "seconds": 3.198,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/15",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-15",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.93,
            "x": 0.035,
            "y": 0.17
          },
          "kind": "callout",
          "text": "\"Star\" instructors and social media creates competitive moat and network effect",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.396+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "81a9ef31-706a-4a4d-a3be-0c42b1724018",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.41,
            "x": 0.55,
            "y": 0.28
          },
          "kind": "chart",
          "text": "Monthly Workouts Per Subscriber",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.396+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "60ab20c2-ef5c-461f-af32-6211f49179b2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.41,
            "x": 0.55,
            "y": 0.66
          },
          "kind": "image",
          "text": "Instructors Instagram Followings",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Icon grid",
              "slug": "icon-grid",
              "status": "active",
              "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "icon-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.396+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "314cbcef-74f9-469f-9206-e16b22502fd8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.45,
            "x": 0.035,
            "y": 0.28
          },
          "kind": "list",
          "text": "Peloton's instructors provide differentiated experience and have grown significant social media followings. Frequency of workouts has increased, reflecting customer satisfaction. The platform has a social aspect, so satisfied customers are likely to refer friends. This virtuous circle that allows company to invest in more content and the social aspects of the platform",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.396+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "626f8bd1-88bc-4c6d-9dbe-0a4e413d3518",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.3,
            "x": 0.175,
            "y": 0.955
          },
          "kind": "source-note",
          "text": "Source: Company filings and Instagram. Instagram follower data as of February 4, 2022.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.396+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "82138971-ef99-461d-8197-7db7aeb1e96c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.035,
            "w": 0.364,
            "x": 0.318,
            "y": 0.055
          },
          "kind": "title",
          "text": "POWERFUL NETWORK EFFECTS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.396+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4f763a2f-56bd-494a-bd96-67488223611a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "4aec9125-a071-400c-a47b-d21561da84c8",
          "evidence": "Describes a virtuous circle of content investment, social engagement, and customer referral.",
          "framework": null,
          "confidence": 0.95,
          "extraction": {
            "at": "2026-05-02 13:07:04.396+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "frameworkName": "network-effects-flywheel"
        }
      ],
      "arcBeats": [],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 16,
      "type": "setup",
      "title": "Uses a sensitivity analysis approach to derive implied share price.",
      "function": "show_valuation_bridge",
      "rawType": "valuation_table",
      "block": null,
      "metadata": {
        "slideType": "valuation_table",
        "slideTypeCanon": {
          "name": "Valuation table",
          "slug": "valuation_table",
          "status": "active",
          "canonId": "019de52d-12c3-77cd-8474-6cd39cf844cb",
          "version": 1,
          "description": null
        },
        "function": "show_valuation_bridge",
        "functionCanon": {
          "name": "Show valuation bridge",
          "slug": "show_valuation_bridge",
          "status": "active",
          "canonId": "019de52d-1883-716e-9dec-4981e70b840a",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 45,
        "componentCount": 6,
        "textChars": 659,
        "nDataPoints": 11,
        "notes": "Uses a sensitivity analysis approach to derive implied share price.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:04.884+00",
          "seconds": 3.532,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/16",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-16",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.35,
            "x": 0.62,
            "y": 0.28
          },
          "kind": "chart",
          "text": "Peers EV / NTM Revenue",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.884+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5ae0bd1e-9452-44e6-86dd-f7eaba493208",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.55,
            "x": 0.05,
            "y": 0.45
          },
          "kind": "diagram",
          "text": "Peloton Est. Revenue ($4,986) multiplied by 4x, 5x, 6x multiples to reach $57.79, $72.77, $87.75",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.884+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7968fa64-7207-4901-a5f5-bfc6db440d8c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.55,
            "x": 0.03,
            "y": 0.28
          },
          "kind": "list",
          "text": "Peloton's peers currently trade at an average of 5.6x EV / NTM Revenue\nApplying a range of EV / Revenue on Peloton's FYE 6/30/23 expected revenue yields an implied price per share of $57.79 - $87.75",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.884+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5993b5b7-3704-425d-942e-df3a17395e8c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.65,
            "x": 0.17,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Sources: Company filings. Consensus data from CapitalIQ. Company closing stock price trading session as of February 4, 2022, per Bloomberg. Note: Based on net debt of $711 million and 333 million shares outstanding.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.884+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cf368c7f-d5c4-4ee7-96a3-08ac38da454d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.17
          },
          "kind": "title",
          "text": "Peloton is worth substantially more than its current stock price using Revenue multiples",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.884+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bf9e4753-0bfa-4d12-a3f1-b2480558a794",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.56,
            "x": 0.22,
            "y": 0.05
          },
          "kind": "title",
          "text": "PELOTON STOCK IS UNDERVALUED: EV/REVENUE",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.884+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9119169f-ce2b-4a55-b16d-30c296ebba02",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "72867537-79a4-4ea9-9cb5-0f31fe498521",
          "evidence": "Sensitivity analysis of revenue multiples to implied share price",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:04.884+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 16,
          "frameworkName": "valuation-bridge"
        }
      ],
      "arcBeats": [],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 17,
      "type": "setup",
      "title": "Uses a decomposition of valuation based on FYE 6/2023 gross profit estimates.",
      "function": "show_valuation_bridge",
      "rawType": "valuation_table",
      "block": null,
      "metadata": {
        "slideType": "valuation_table",
        "slideTypeCanon": {
          "name": "Valuation table",
          "slug": "valuation_table",
          "status": "active",
          "canonId": "019de52d-12c3-77cd-8474-6cd39cf844cb",
          "version": 1,
          "description": null
        },
        "function": "show_valuation_bridge",
        "functionCanon": {
          "name": "Show valuation bridge",
          "slug": "show_valuation_bridge",
          "status": "active",
          "canonId": "019de52d-1883-716e-9dec-4981e70b840a",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 45,
        "componentCount": 6,
        "textChars": 661,
        "nDataPoints": 12,
        "notes": "Uses a decomposition of valuation based on FYE 6/2023 gross profit estimates.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:05.114+00",
          "seconds": 3.537,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/17",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-17",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.06,
            "w": 0.94,
            "x": 0.03,
            "y": 0.17
          },
          "kind": "callout",
          "text": "Peloton is worth substantially more than its current stock price using Gross Profit multiples",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.114+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "63b1dbf1-056d-42f1-aa49-e4952ab78ec2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.58,
            "w": 0.36,
            "x": 0.61,
            "y": 0.028
          },
          "kind": "chart",
          "text": "Peers EV / NTM Gross Profit",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.114+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9b2b01a4-e82f-4a1a-9eae-38d104a718a2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.53,
            "x": 0.03,
            "y": 0.045
          },
          "kind": "diagram",
          "text": "Decomposition of valuation from Gross Profit to Implied Share Price",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.114+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "40ed7193-9ec6-4d3a-8195-01e383097d78",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.53,
            "x": 0.03,
            "y": 0.28
          },
          "kind": "list",
          "text": "Peloton's peers currently trade at an average of 11.5x EV / NTM Gross Profit\nApplying a range of EV / Gross Profit on Peloton's FYE 6/30/23 expected gross profit yields an implied price per share of $59.36 - $83.96",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.114+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fa57dc21-be77-45b9-84a5-791fc892d307",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.66,
            "x": 0.17,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Sources: Company filings. Consensus data from CapitalIQ. Company closing stock price trading session as of February 4, 2022, per Bloomberg. Note: Based on net debt of $711 million and 333 million shares outstanding.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.114+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "489379f6-9be6-4f37-9f4d-e7e2228cfa99",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.64,
            "x": 0.18,
            "y": 0.05
          },
          "kind": "title",
          "text": "PELOTON STOCK IS UNDERVALUED: EV/GROSS PROFIT",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.114+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a97f17a6-5f0e-4617-90f2-8bd8c566406e",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "95e48148-1d04-480a-a8cc-883a9e7f9352",
          "evidence": "Decomposition of gross profit into implied share price via multiples",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:05.114+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "frameworkName": "valuation-bridge"
        }
      ],
      "arcBeats": [],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 18,
      "type": "setup",
      "function": "transition",
      "rawType": "section_divider",
      "block": null,
      "metadata": {
        "slideType": "section_divider",
        "slideTypeCanon": {
          "name": "Section divider",
          "slug": "section_divider",
          "status": "active",
          "canonId": "019de52d-066a-7402-9554-6ae504999041",
          "version": 1,
          "description": null
        },
        "function": "transition",
        "functionCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-1365-7149-92aa-66df859e75fd",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 3,
        "componentCount": 2,
        "textChars": 51,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:03.741+00",
          "seconds": 2.152,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/18",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-18",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.02,
            "w": 0.22,
            "x": 0.39,
            "y": 0.3
          },
          "kind": "title",
          "text": "PELOTON INTERACTIVE, INC.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.741+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "860f0c90-b638-46fd-89a9-63551174d577",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.52,
            "x": 0.24,
            "y": 0.49
          },
          "kind": "title",
          "text": "Peloton's Underperformance",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:03.741+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "91fad196-e665-4b3b-a1b9-da6c2545b8f1",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Section divider",
            "slug": "section-divider",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7",
            "version": 1,
            "bodyDocId": null,
            "description": "A transitional slide marking the start of a new section.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "f569ec9b-2fb1-47e5-89d2-822cbd7ae0bf",
          "evidence": "The slide serves as a section divider with a clear title.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-17 03:33:37.778674+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 18,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 19,
      "type": "tension",
      "title": "The slide uses a red arrow and a dashed line to emphasize the significant drop in stock value.",
      "function": "diagnose_problem",
      "rawType": "problem_statement",
      "block": null,
      "metadata": {
        "slideType": "problem_statement",
        "slideTypeCanon": {
          "name": "Problem statement",
          "slug": "problem_statement",
          "status": "active",
          "canonId": "019de52d-0879-768d-bba8-8da8a5a121d4",
          "version": 1,
          "description": null
        },
        "function": "diagnose_problem",
        "functionCanon": {
          "name": "Diagnose problem",
          "slug": "diagnose_problem",
          "status": "active",
          "canonId": "019de52d-176d-761f-b608-cf52262d2ab2",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 20,
        "componentCount": 5,
        "textChars": 147,
        "nDataPoints": 2,
        "notes": "The slide uses a red arrow and a dashed line to emphasize the significant drop in stock value.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:04.995+00",
          "seconds": 3.062,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/19",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-19",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.085,
            "w": 0.047,
            "x": 0.92,
            "y": 0.46
          },
          "kind": "callout",
          "text": "-84%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.995+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6a04c19e-658d-41ed-a6c2-a50889ae120a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.665,
            "w": 0.918,
            "x": 0.041,
            "y": 0.188
          },
          "kind": "chart",
          "text": "Peloton One-Year Stock Price Performance",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.995+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "82638223-5507-4dc4-958a-b636d1769ca3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.035,
            "w": 0.053,
            "x": 0.123,
            "y": 0.695
          },
          "kind": "legend",
          "text": "IPO Price $29.00",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.995+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eaf93793-4c77-46b0-82d2-8811e597f7b9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.014,
            "w": 0.244,
            "x": 0.174,
            "y": 0.965
          },
          "kind": "source-note",
          "text": "Source: FactSet. Note: Data as of February 4, 2022.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.995+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a82570da-f7a4-4735-b52e-f2f61e181dba",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.038,
            "w": 0.522,
            "x": 0.239,
            "y": 0.055
          },
          "kind": "title",
          "text": "PELOTON'S STOCK HAS PERFORMED POORLY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.995+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "426fa125-7d17-44f5-a58d-4a4ceedd6d4c",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 20,
      "type": "tension",
      "title": "The slide uses a quote to frame management as out of touch with reality.",
      "function": "expose_contradiction",
      "rawType": "ceo_quote",
      "block": null,
      "metadata": {
        "slideType": "ceo_quote",
        "slideTypeCanon": {
          "name": "CEO quote",
          "slug": "ceo_quote",
          "status": "active",
          "canonId": "019de52d-09b6-71c8-93a5-f90a9772a8fa",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 13,
        "componentCount": 4,
        "textChars": 244,
        "nDataPoints": 0,
        "notes": "The slide uses a quote to frame management as out of touch with reality.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:04.394+00",
          "seconds": 2.388,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/20",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-20",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.07,
            "w": 0.12,
            "x": 0.71,
            "y": 0.067
          },
          "kind": "paragraph",
          "text": "John Foley\nSeptember 22, 2021",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.394+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2618b3fa-6ed9-40f5-b8d3-bf5e8ea4d63f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.66,
            "x": 0.17,
            "y": 0.45
          },
          "kind": "quote",
          "text": "We think we are playing chess where others are – to be honest, aren’t even playing checkers.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.394+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8196556e-88e8-4a82-b036-1da74db46fab",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.45,
            "x": 0.17,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "Source: Peloton Interactive Goldman Sachs Communacopia Conference transcript.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.394+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d92bb137-2f5d-459a-bdd6-d92bb1248682",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.64,
            "x": 0.18,
            "y": 0.05
          },
          "kind": "title",
          "text": "JOHN FOLEY BELIEVES PELOTON IS PERFORMING WELL",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.394+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b2367261-d2f9-4bff-bb93-ad2924d60f47",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "CEO quote contradiction",
            "slug": "ceo-quote-contradiction",
            "status": "active",
            "bestFor": "When management credibility is the lever",
            "canonId": "019dd9e1-52e9-717f-8454-93e627563ed6",
            "version": 1,
            "bodyDocId": "019dd9a1-8296-720d-8f51-da76937f9415",
            "description": "You reproduce management's own words — verbatim, with source and date — and\nthen place them next to the outcome that contradicts them. The CEO built\nthe rope; you put it around their own neck.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "c59a1be4-9e1b-4a72-a36b-752e2584e114",
          "evidence": "The slide features a CEO quote that contrasts with the company's performance.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": "When management credibility is the lever",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:33:37.864859+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "whyItWorks": "- **Maximum credibility**: no adjective you could write is as damning as the\n  target's own prior statement.\n- **No rebuttal path**: management can't argue they didn't say it.\n- **It forces accountability onto a person**, not an institution — even if\n  you aren't explicitly naming a villain elsewhere.\n- **Reporters amplify it**. A CEO-quote-contradiction slide is quotable,\n  which means it lands in WSJ/FT/Bloomberg coverage.",
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "d275759b-a7d0-4d3e-bb37-14170efefe73",
          "evidence": "The slide presents a boastful quote from the CEO to contrast with the company's poor performance.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 13:07:04.394+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 20,
          "frameworkName": "ceo-quote-contradiction"
        }
      ],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 21,
      "type": "setup",
      "title": "The slide uses a consistent color scheme to highlight Peloton's underperformance relative to peers and market indices.",
      "function": "compare_peers",
      "rawType": "peer_benchmark",
      "block": null,
      "metadata": {
        "slideType": "peer_benchmark",
        "slideTypeCanon": {
          "name": "Peer benchmark",
          "slug": "peer_benchmark",
          "status": "active",
          "canonId": "019de52d-08f0-7158-a78d-d7b5331fefaf",
          "version": 1,
          "description": null
        },
        "function": "compare_peers",
        "functionCanon": {
          "name": "Compare peers",
          "slug": "compare_peers",
          "status": "active",
          "canonId": "019de52d-1453-72ba-a367-9ba3d34c1630",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 37,
        "componentCount": 6,
        "textChars": 372,
        "nDataPoints": 24,
        "notes": "The slide uses a consistent color scheme to highlight Peloton's underperformance relative to peers and market indices.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:05.038+00",
          "seconds": 2.906,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/21",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-21",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.3,
            "w": 0.45,
            "x": 0.03,
            "y": 0.18
          },
          "kind": "chart",
          "text": "1-Year Total Shareholder Return",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Horizontal bar chart",
              "slug": "bar-horizontal",
              "status": "active",
              "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-horizontal",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.038+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "033d8f29-4988-4b14-b723-414fe8be52e4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.45,
            "x": 0.03,
            "y": 0.55
          },
          "kind": "chart",
          "text": "2021 Total Shareholder Return",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Horizontal bar chart",
              "slug": "bar-horizontal",
              "status": "active",
              "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-horizontal",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.038+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "598189c7-65a6-4751-a1ba-d82d61779226",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.45,
            "x": 0.52,
            "y": 0.18
          },
          "kind": "chart",
          "text": "Total Shareholder Return Since IPO",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Horizontal bar chart",
              "slug": "bar-horizontal",
              "status": "active",
              "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-horizontal",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.038+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "745d6bee-922c-446a-9a06-931e756c0959",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.45,
            "x": 0.52,
            "y": 0.55
          },
          "kind": "chart",
          "text": "Total Shareholder Return Since March 2020",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Horizontal bar chart",
              "slug": "bar-horizontal",
              "status": "active",
              "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-horizontal",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.038+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c4c88414-17f1-4819-9530-d959a95fc811",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.7,
            "x": 0.03,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Source: FactSet. Note: Data as of February 4, 2022. Peer data refers to peer median. \"Subscription Peers\" include Match Group, Netflix, Roku, Sirius XM Holdings and Spotify.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.038+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6d6b451b-1f36-4bce-9456-7736a11ded86",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "YET, PELOTON'S RELATIVE SHAREHOLDER RETURNS HAVE BEEN ABYSMAL...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.038+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d9883829-5697-46f5-9f26-1053381a9033",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 22,
      "type": "setup",
      "title": "The slide uses a contrast-pairs approach to show Peloton's low valuation vs. high skepticism.",
      "function": "compare_peers",
      "rawType": "peer_benchmark",
      "block": null,
      "metadata": {
        "slideType": "peer_benchmark",
        "slideTypeCanon": {
          "name": "Peer benchmark",
          "slug": "peer_benchmark",
          "status": "active",
          "canonId": "019de52d-08f0-7158-a78d-d7b5331fefaf",
          "version": 1,
          "description": null
        },
        "function": "compare_peers",
        "functionCanon": {
          "name": "Compare peers",
          "slug": "compare_peers",
          "status": "active",
          "canonId": "019de52d-1453-72ba-a367-9ba3d34c1630",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 39,
        "componentCount": 6,
        "textChars": 437,
        "nDataPoints": 24,
        "notes": "The slide uses a contrast-pairs approach to show Peloton's low valuation vs. high skepticism.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:05.094+00",
          "seconds": 2.794,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/22",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-22",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.08,
            "w": 0.9,
            "x": 0.05,
            "y": 0.17
          },
          "kind": "callout",
          "text": "Despite Peloton’s low multiple, investors are still actively betting against the stock, and the analyst community appears to doubt management’s ability to execute",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.094+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dd03f727-9e67-406b-b782-7fef1e5f2881",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.3,
            "x": 0.35,
            "y": 0.31
          },
          "kind": "chart",
          "text": "Short Interest",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Horizontal bar chart",
              "slug": "bar-horizontal",
              "status": "active",
              "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-horizontal",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.094+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "58322822-4dc0-4857-a6f5-ba61d971a567",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.3,
            "x": 0.05,
            "y": 0.31
          },
          "kind": "chart",
          "text": "EV/2022E Revenue",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Horizontal bar chart",
              "slug": "bar-horizontal",
              "status": "active",
              "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-horizontal",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.094+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c0cf5eac-e32b-4e88-823a-621d349f5ea5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.3,
            "x": 0.65,
            "y": 0.31
          },
          "kind": "chart",
          "text": "% “Sell” or “Hold” Ratings",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Horizontal bar chart",
              "slug": "bar-horizontal",
              "status": "active",
              "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-horizontal",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.094+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e8f69612-f071-414f-af1b-7eed07ed027f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.7,
            "x": 0.05,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "Source: FactSet. Note: Data as of February 4, 2022. Peer data refers to peer median. “Subscription Peers” include Match Group, Netflix, Roku, Sirius XM Holdings and Spotify.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.094+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1b7ac2e6-27cf-459d-83f9-3666742dd1e2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.62,
            "x": 0.19,
            "y": 0.05
          },
          "kind": "title",
          "text": "...AND INVESTORS AND ANALYSTS REMAIN SKEPTICAL",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.094+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d711ad6f-f29b-43ba-bf42-125031d2cda4",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "a75ffb6b-6e98-4d5e-b093-a8a38f292fcd",
          "evidence": "Compares Peloton against a peer group across three distinct financial and sentiment metrics.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:05.094+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 22,
          "frameworkName": "comparison-frame"
        }
      ],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 23,
      "type": "setup",
      "function": "transition",
      "rawType": "section_divider",
      "block": null,
      "metadata": {
        "slideType": "section_divider",
        "slideTypeCanon": {
          "name": "Section divider",
          "slug": "section_divider",
          "status": "active",
          "canonId": "019de52d-066a-7402-9554-6ae504999041",
          "version": 1,
          "description": null
        },
        "function": "transition",
        "functionCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-1365-7149-92aa-66df859e75fd",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 3,
        "componentCount": 2,
        "textChars": 60,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:04.649+00",
          "seconds": 2.283,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/23",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-23",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.018,
            "w": 0.204,
            "x": 0.398,
            "y": 0.302
          },
          "kind": "title",
          "text": "PELOTON INTERACTIVE, INC.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.649+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "922438c4-aa4b-4f5f-83b3-c032e8be1219",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.058,
            "w": 0.706,
            "x": 0.147,
            "y": 0.498
          },
          "kind": "title",
          "text": "Peloton Has Been Grossly Mismanaged",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:04.649+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fe89e73e-4b9e-4491-8bd4-7072a26086be",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 24,
      "type": "tension",
      "function": "name_villain",
      "rawType": "villain_critique",
      "block": null,
      "metadata": {
        "slideType": "villain_critique",
        "slideTypeCanon": {
          "name": "Villain critique",
          "slug": "villain_critique",
          "status": "active",
          "canonId": "019de52d-10bc-7136-bf20-09de59d17447",
          "version": 1,
          "description": null
        },
        "function": "name_villain",
        "functionCanon": {
          "name": "Name villain",
          "slug": "name_villain",
          "status": "active",
          "canonId": "019de52d-1746-70d6-bc58-5eeaf5865526",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 25,
        "componentCount": 3,
        "textChars": 750,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:05.814+00",
          "seconds": 2.818,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/24",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-24",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.94,
            "x": 0.03,
            "y": 0.17
          },
          "kind": "callout",
          "text": "Peloton's escalating problems stem from poor decisions and misaligned incentives",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.814+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "488f3da8-1ef8-420d-8eea-dc74bf61b0f5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.9,
            "x": 0.05,
            "y": 0.28
          },
          "kind": "list",
          "text": "1. Lack of Qualification: CEO John Foley is right to be insecure about his capabilities and qualifications\n2. Poor Decision Making: Mr. Foley has made a series of poor decisions relating to product, pricing, demand, safety and capital allocation\n3. Lack of Financial Discipline: Under Mr. Foley's management, the Company suffers from a lack of financial discipline and ineffective internal controls\n4. Misalignment of Interests: Mr. Foley's interests and incentives are misaligned with employees and shareholders\n5. Loss of Credibility: Mr. Foley has lost credibility with discontent employees, shareholders and analysts",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.814+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3008fc6d-b253-4395-8ee3-816b0bd2742d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.74,
            "x": 0.13,
            "y": 0.05
          },
          "kind": "title",
          "text": "PELOTON'S UNDERPERFORMANCE IS DUE TO MISMANAGEMENT",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:05.814+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b1b48f54-6740-4fbc-953e-1b498bc6c0d2",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Villain slide",
            "slug": "villain-slide",
            "status": "active",
            "bestFor": "In activist decks where the personality matters",
            "canonId": "019dd9e1-518c-7404-976a-5be5a517b659",
            "version": 1,
            "bodyDocId": null,
            "description": "A dedicated slide presenting the named villain visually",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "b2ace456-bef0-4015-80b9-408d59fb0848",
          "evidence": "The slide presents a critique of Peloton's management, labeling it as a 'villain_critique' type.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": "In activist decks where the personality matters",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:33:37.732598+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 24,
          "whyItWorks": "Makes the antagonist concrete",
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "02021a60-3014-4023-ae35-60b99b897194",
          "evidence": "The slide explicitly frames the CEO as the primary antagonist responsible for company underperformance.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:05.814+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 24,
          "frameworkName": "antagonist-introduction"
        }
      ],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 25,
      "type": "tension",
      "title": "Uses the 'ceo-quote-contradiction' framework to undermine leadership credibility.",
      "function": "expose_contradiction",
      "rawType": "ceo_quote",
      "block": null,
      "metadata": {
        "slideType": "ceo_quote",
        "slideTypeCanon": {
          "name": "CEO quote",
          "slug": "ceo_quote",
          "status": "active",
          "canonId": "019de52d-09b6-71c8-93a5-f90a9772a8fa",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 55,
        "componentCount": 8,
        "textChars": 662,
        "nDataPoints": 0,
        "notes": "Uses the 'ceo-quote-contradiction' framework to undermine leadership credibility.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:06.662+00",
          "seconds": 3.505,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/25",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-25",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.25,
            "w": 0.45,
            "x": 0.05,
            "y": 0.6
          },
          "kind": "framework",
          "text": "Finance. Our CFO does 99% of finance... I'll go sometimes months without talking to our CTO, which as a CEO of a technology company, that's kind of rare.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.662+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b25ac9e8-2707-4abb-9048-8712049f0ee6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.45,
            "x": 0.52,
            "y": 0.65
          },
          "kind": "framework",
          "text": "I'm not sure they'd say I have many strengths at all.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.662+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b7fcec78-0121-41a9-b40c-0df1d745c04a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.115,
            "w": 0.115,
            "x": 0.128,
            "y": 0.175
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.662+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a82e9e6c-ba4d-410a-86d7-ff08dde6c4a2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.25,
            "x": 0.355,
            "y": 0.355
          },
          "kind": "paragraph",
          "text": "TIME Interview with John Foley, Peloton CEO",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.662+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fbd67810-e203-43f2-a7ae-88f905d85fb1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.45,
            "x": 0.255,
            "y": 0.175
          },
          "kind": "quote",
          "text": "I think I’m not a very good manager. I interview almost nobody.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.662+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "58c5755f-b2fd-4c48-8b71-a4473546858e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.5,
            "x": 0.17,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "1. ABC News interview, May 5, 2016... 2. LinkedIn interview, March 13, 2019... 3. Time Magazine interview, May 26, 2020...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.662+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f4fb404f-9c8b-4016-badb-578740e703ba",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.48,
            "w": 0.93,
            "x": 0.035,
            "y": 0.42
          },
          "kind": "table",
          "text": "Left column: Is there anything about being CEO that you don't like, that you like to delegate? Right column: How would your colleagues, your co-founders, describe your strengths as a manager?",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.662+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "88a470d5-5c36-4258-bb9d-b91f4fe485e8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.48,
            "x": 0.26,
            "y": 0.05
          },
          "kind": "title",
          "text": "LACK OF QUALIFICATION: FOLEY ON FOLEY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.662+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "63005128-edab-4945-9ce8-5ce84d64da16",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "CEO quote contradiction",
            "slug": "ceo-quote-contradiction",
            "status": "active",
            "bestFor": "When management credibility is the lever",
            "canonId": "019dd9e1-52e9-717f-8454-93e627563ed6",
            "version": 1,
            "bodyDocId": "019dd9a1-8296-720d-8f51-da76937f9415",
            "description": "You reproduce management's own words — verbatim, with source and date — and\nthen place them next to the outcome that contradicts them. The CEO built\nthe rope; you put it around their own neck.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "1ca74a7a-8099-4f89-ae9f-85570ff4147c",
          "evidence": "The slide features a CEO quote that contradicts his actions or performance, specifically highlighting Foley's self-deprecating comments.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": "When management credibility is the lever",
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-17 03:33:37.794935+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 25,
          "whyItWorks": "- **Maximum credibility**: no adjective you could write is as damning as the\n  target's own prior statement.\n- **No rebuttal path**: management can't argue they didn't say it.\n- **It forces accountability onto a person**, not an institution — even if\n  you aren't explicitly naming a villain elsewhere.\n- **Reporters amplify it**. A CEO-quote-contradiction slide is quotable,\n  which means it lands in WSJ/FT/Bloomberg coverage.",
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "dd4869fe-4c2d-4fd7-973c-9718e0802a43",
          "evidence": "Uses direct quotes from the CEO to highlight incompetence and lack of management oversight.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 13:07:06.662+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 25,
          "frameworkName": "ceo-quote-contradiction"
        }
      ],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 26,
      "type": "tension",
      "title": "Uses juxtaposition of stock performance and management commentary to highlight a lack of discipline.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 33,
        "componentCount": 5,
        "textChars": 544,
        "nDataPoints": 5,
        "notes": "Uses juxtaposition of stock performance and management commentary to highlight a lack of discipline.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:06.013+00",
          "seconds": 2.702,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/26",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-26",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.25,
            "w": 0.5,
            "x": 0.25,
            "y": 0.645
          },
          "kind": "callout",
          "text": "Quarter over quarter revenue declined 14%... inventory has more than doubled to $1.3 billion",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.013+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "08b3dadf-a3dc-4419-9d0c-998f07bee476",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.75,
            "w": 0.92,
            "x": 0.04,
            "y": 0.18
          },
          "kind": "chart",
          "text": "Peloton's Share Price in 2021",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.013+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6f573e3c-be19-45f0-b4e8-c39c08036440",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "framework",
          "text": "Juxtaposition of optimistic CEO quotes against declining stock price and operational metrics.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.013+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "568ef909-3c42-47f6-82ca-d15c961771af",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.65,
            "x": 0.17,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "1. Peloton Interactive Q2 2021 Earnings Call transcript. 2. Peloton Interactive Q3 2021 Earnings Call transcript. 3. Peloton Interactive Goldman Sachs Communacopia Conference transcript. 4. Peloton Interactive Q1 2022 Earnings Call transcript.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.013+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e543ea0e-3f68-4bf7-b883-2dc48e699c67",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.78,
            "x": 0.21,
            "y": 0.03
          },
          "kind": "title",
          "text": "LACK OF QUALIFICATION: MR. FOLEY MANAGES WITH UNBRIDLED OPTIMISM RATHER THAN DISCIPLINE",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.013+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "320b3356-85fa-4f6e-9674-d76a87ed10aa",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "e82905c8-cae9-43d4-8181-6ec24280576c",
          "evidence": "Contrasting management's bullish statements with the actual stock price performance and negative operational KPIs.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 13:07:06.013+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 26,
          "frameworkName": "ceo-quote-contradiction"
        }
      ],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 27,
      "type": "tension",
      "title": "Uses media clippings as evidence of strategic vacillation.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 34,
        "componentCount": 6,
        "textChars": 528,
        "nDataPoints": 0,
        "notes": "Uses media clippings as evidence of strategic vacillation.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:06.163+00",
          "seconds": 2.801,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/27",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-27",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.3,
            "w": 0.28,
            "x": 0.22,
            "y": 0.61
          },
          "kind": "image",
          "text": "CNBC article screenshot from August 26, 2021",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.163+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a677e00a-354d-4a01-8df6-bc228b3bfdd3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.28,
            "x": 0.52,
            "y": 0.61
          },
          "kind": "image",
          "text": "WSJ article screenshot from January 18, 2022",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.163+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fdb77393-c57f-49dc-b955-b11f9a9ae17c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.64,
            "x": 0.18,
            "y": 0.43
          },
          "kind": "paragraph",
          "text": "Management does not have a well-informed pricing strategy and continues to vacillate on pricing strategy, confusing the market and harming shareholders",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.163+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f8730eb3-4b63-4164-9972-53353a3ed03f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.52,
            "x": 0.24,
            "y": 0.17
          },
          "kind": "quote",
          "text": "“What’s the optimal price point, $1000?” “I don’t know.” – John Foley",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.163+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f266d1ba-005c-4283-a6a4-e043609ed7bf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.66,
            "x": 0.17,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "1. Interview question to Mr. Foley regarding pricing: “Peloton CEO John Foley Talks Cheaper Bikes and Making the Most of Staying Home”, Time Magazine, May 26, 2020.",
          "attrs": {
            "numbered": true
          },
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.163+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6cde4bc0-1a68-4ca8-a6f9-16d97e8915ac",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.78,
            "x": 0.11,
            "y": 0.05
          },
          "kind": "title",
          "text": "POOR DECISION MAKING: INCONSISTENT GO-TO-MARKET STRATEGY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.163+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8de19e4e-d135-496c-95fe-2d4d7d5c80b5",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "f29822a7-bd1d-413a-933d-773b97229ac2",
          "evidence": "Contrasting CEO uncertainty with conflicting strategic actions.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:06.163+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 27,
          "frameworkName": "ceo-quote-contradiction"
        }
      ],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 28,
      "type": "tension",
      "title": "Uses a quote-based structure to contrast management's stated confidence with the reality of inventory buildup.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 48,
        "componentCount": 6,
        "textChars": 1035,
        "nDataPoints": 0,
        "notes": "Uses a quote-based structure to contrast management's stated confidence with the reality of inventory buildup.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:07.155+00",
          "seconds": 3.773,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/28",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-28",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.18,
            "w": 0.41,
            "x": 0.55,
            "y": 0.28
          },
          "kind": "callout",
          "text": "How [do] you envision managing, meeting the incredible demand that you’re seeing now versus the risk of overbuilding [supply]...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.155+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "30504588-c080-494c-bfd4-f1eb9e9d2ed0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.46,
            "x": 0.04,
            "y": 0.31
          },
          "kind": "list",
          "text": "Foley insisted demand would only ever increase; Foley massively increased production capacity in 2020; In February 2021, Foley boasted about 6x capacity increase; But then demand slowed; Foley noted making more bikes than selling; Warehouses resembled jigsaw puzzles; Peloton forced to moth-ball production",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.155+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3ce28f86-aca5-46f4-8184-93f4953edb90",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.88,
            "x": 0.06,
            "y": 0.17
          },
          "kind": "quote",
          "text": "The actual hardware sales are incredibly predictable. It’s a beautiful business.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.155+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "54ca2fd1-944b-4429-879d-9b0436345c12",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.28,
            "w": 0.41,
            "x": 0.55,
            "y": 0.58
          },
          "kind": "quote",
          "text": "[T]hat’s a term that’s never come up in the Peloton senior leadership rooms or boardrooms...We see that we’re going to be able to market into a massive opportunity that we’re going to need supply chain capacity for years and years.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.155+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "982c4304-7a7c-40e3-a737-74e22bde3451",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.66,
            "x": 0.17,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "1. Source: John Foley on CNBC. November 5, 2019. 2. Source: Business Insider. 3. Mr. Foley responding to a question from a Goldman Sachs analyst on Q4 2020 Earnings Call. 4. Mr. Foley at Goldman Sachs Investor Conference, February 11, 2021.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.155+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "865715c3-80d9-45fb-b450-b0a470667f58",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.68,
            "x": 0.16,
            "y": 0.04
          },
          "kind": "title",
          "text": "POOR DECISION MAKING: INABILITY TO FORECAST DEMAND",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.155+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8bca0d95-d6d7-46f7-bf98-184d0dbcf61b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "11577fa2-ded0-495d-9478-75b20b0e9c64",
          "evidence": "Contrasts CEO's past public statements with operational outcomes.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:07.155+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 28,
          "frameworkName": "ceo-quote-contradiction"
        }
      ],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 29,
      "type": "tension",
      "title": "Uses a timeline framework to contrast the CPSC warning with Peloton's initial denial and subsequent apology.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 48,
        "componentCount": 8,
        "textChars": 448,
        "nDataPoints": 0,
        "notes": "Uses a timeline framework to contrast the CPSC warning with Peloton's initial denial and subsequent apology.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:06.968+00",
          "seconds": 3.559,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/29",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-29",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.07,
            "w": 0.94,
            "x": 0.03,
            "y": 0.82
          },
          "kind": "callout",
          "text": "Foley’s lack of leadership has jeopardized health and safety",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.968+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "10759aeb-b37d-4556-8eca-3b0a78fbbb58",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "framework",
          "text": "Timeline of events",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.968+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4bdc78f1-ff51-4afa-9ab0-d4149be5acfd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.94,
            "x": 0.03,
            "y": 0.165
          },
          "kind": "image",
          "text": "The New York Times headline: Child Dies in Accident Involving Peloton Treadmill",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.968+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e3941af0-90b0-43ff-a327-057b9ac65304",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.3,
            "x": 0.67,
            "y": 0.365
          },
          "kind": "list",
          "text": "May 5: Peloton Belatedly Acknowledges Issues and Apologizes",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Timeline item",
              "slug": "timeline-item",
              "status": "active",
              "canonId": "019de52c-fd0e-74ce-9443-440fbd8c23b4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "timeline-item",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.968+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "10902dc3-38ad-4f68-9f5c-1e5f24594672",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.3,
            "x": 0.03,
            "y": 0.365
          },
          "kind": "list",
          "text": "April 17: CPSC Issues Statement Warning Consumers About Peloton's Tread+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Timeline item",
              "slug": "timeline-item",
              "status": "active",
              "canonId": "019de52c-fd0e-74ce-9443-440fbd8c23b4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "timeline-item",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.968+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "59907e13-e59c-4052-88bb-45bf1c02a5be",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.3,
            "x": 0.35,
            "y": 0.365
          },
          "kind": "list",
          "text": "April 17: Peloton Irresponsibly and Reflexively Denies the Issue",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Timeline item",
              "slug": "timeline-item",
              "status": "active",
              "canonId": "019de52c-fd0e-74ce-9443-440fbd8c23b4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "timeline-item",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.968+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d315ea6e-50ad-49fb-b310-1c1237a7fca2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.65,
            "x": 0.17,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Sources 1-4 listed at bottom",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.968+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fa27bc28-8977-4a6c-a3df-81b3d10e2440",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.82,
            "x": 0.09,
            "y": 0.05
          },
          "kind": "title",
          "text": "POOR DECISION MAKING: DISASTROUS BUNGLING OF TREADMILL SAFETY ISSUES",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.968+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7a0d8ecf-f8fb-4cf9-b522-81e44bd3d28b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "afabe142-660f-42cb-90a0-7802c08baa24",
          "evidence": "Chronological sequence of events presented as a process flow",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 13:07:06.968+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 29,
          "frameworkName": "timeline"
        }
      ],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 30,
      "type": "tension",
      "title": "Uses a 'Markets Insider' pull-quote to validate the critique of capital allocation.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 38,
        "componentCount": 4,
        "textChars": 925,
        "nDataPoints": 4,
        "notes": "Uses a 'Markets Insider' pull-quote to validate the critique of capital allocation.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:07.58+00",
          "seconds": 4.091,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/30",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-30",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.55,
            "w": 0.45,
            "x": 0.058,
            "y": 0.235
          },
          "kind": "list",
          "text": "Foley invested $800 million in acquisitions and capex with pride as his lodestar. Foley bought troubled Precor for $431 million. Months later, he was forced to admit it was a mistake. Then, Foley invested another $400 million to develop 1 million square feet of production capacity. Seven months later, Foley delayed the progress, admitting the capacity was not needed.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.58+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "33303543-c3ad-4ef7-b194-16dce762b67c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.42,
            "x": 0.53,
            "y": 0.205
          },
          "kind": "quote",
          "text": "The slowdown in demand for Peloton makes its past decisions particularly challenging. The company acquired exercise equipment manufacturer Precor for $420 million in 2020 and announced it would build a US manufacturing facility for about $400 million.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.58+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "28deb618-d6f4-43a6-aa22-711d15bfde6f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.45,
            "x": 0.17,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "1. Source: Peloton Interactive Q2 2021 Earnings Call transcript. 2. Source: Peloton Interactive Q1 2022 Earnings Call transcript. 3. Source: https://markets.businessinsider.com/news/stocks/peloton-stock-falls-below-ipo-price-production-halt-demand-drop-2022-1.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.58+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b9b4d6f4-aaf0-4530-adc9-53188e0f82c1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.045,
            "w": 0.61,
            "x": 0.195,
            "y": 0.045
          },
          "kind": "title",
          "text": "POOR DECISION MAKING: POOR CAPITAL ALLOCATION",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.58+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d5babcd0-a977-4f9e-bcd7-1bc192a92c5f",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "b81ee487-b217-4b39-a766-e57a584dac65",
          "evidence": "Critique of $800M acquisition/capex vs. subsequent reversal",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:07.58+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 30,
          "frameworkName": "capital-allocation-framework"
        }
      ],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 31,
      "type": "tension",
      "title": "Uses visual evidence of the office building to emphasize the scale of the decision.",
      "function": "name_villain",
      "rawType": "villain_critique",
      "block": null,
      "metadata": {
        "slideType": "villain_critique",
        "slideTypeCanon": {
          "name": "Villain critique",
          "slug": "villain_critique",
          "status": "active",
          "canonId": "019de52d-10bc-7136-bf20-09de59d17447",
          "version": 1,
          "description": null
        },
        "function": "name_villain",
        "functionCanon": {
          "name": "Name villain",
          "slug": "name_villain",
          "status": "active",
          "canonId": "019de52d-1746-70d6-bc58-5eeaf5865526",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 35,
        "componentCount": 6,
        "textChars": 391,
        "nDataPoints": 3,
        "notes": "Uses visual evidence of the office building to emphasize the scale of the decision.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:06.778+00",
          "seconds": 3.162,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/31",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-31",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.08,
            "w": 0.9,
            "x": 0.05,
            "y": 0.17
          },
          "kind": "callout",
          "text": "Peloton signed a 15-year lease that totals more than $450 million to be paid over the period",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.778+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1c13e190-2b4c-428e-b1b9-85748c5c55e6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.9,
            "x": 0.05,
            "y": 0.4
          },
          "kind": "image",
          "text": "Peloton office building exterior",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.778+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5c47533a-6e61-4115-9a70-ab4df9af6688",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.4,
            "x": 0.05,
            "y": 0.29
          },
          "kind": "list",
          "text": "At the end of 2018, Peloton signed a 15-year lease for 300,000 square feet in Manhattan",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.778+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b2661e54-4c81-47b8-89d7-a6fd10e7f58f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.4,
            "x": 0.5,
            "y": 0.29
          },
          "kind": "list",
          "text": "The move represented a +6x increase of space from the company’s prior location in Manhattan",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.778+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c956a26b-f2d6-4f76-97e2-68959b617a76",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.1,
            "x": 0.17,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Source: Company filings.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.778+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0c49ccd8-906c-4586-9f14-9e75e2cd4bef",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.82,
            "x": 0.09,
            "y": 0.05
          },
          "kind": "title",
          "text": "POOR DECISION MAKING: UNNECESSARY & EXPENSIVE OFFICE SPACE IN NYC",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:06.778+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "425cc5b3-9b45-424f-ab1b-5ef62aa6fde5",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 32,
      "type": "tension",
      "title": "Uses a CEO quote to highlight hypocrisy/contradiction.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 58,
        "componentCount": 7,
        "textChars": 758,
        "nDataPoints": 11,
        "notes": "Uses a CEO quote to highlight hypocrisy/contradiction.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:11.412+00",
          "seconds": 7.475,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/32",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-32",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.25,
            "w": 0.5,
            "x": 0.46,
            "y": 0.275
          },
          "kind": "chart",
          "text": "Peloton Employee Growth 2017 – Today",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:11.412+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "256957b4-24a5-4057-84cb-2d7b17434004",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.5,
            "x": 0.46,
            "y": 0.55
          },
          "kind": "chart",
          "text": "Revenue Per Employee Peloton Vs. Subscription Peers",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:11.412+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "78491d45-8741-4aa8-bccc-e78306ba3e44",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.42,
            "x": 0.04,
            "y": 0.28
          },
          "kind": "list",
          "text": "Over the past four years Peloton’s employee count has grown by over 20x\nSG&A costs have nearly tripled in the last three years\nCompared to other subscription-based companies, Peloton has the lowest revenue per employee\nThe Company now appears to be reversing course: rumors are that it will fire a significant portion of its workforce",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:11.412+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "48909c26-bb22-425d-b0f7-873f1125d1cb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.42,
            "x": 0.04,
            "y": 0.69
          },
          "kind": "quote",
          "text": "“We’re insanely disciplined”1 – Foley, on CNBC the day of Peloton’s IPO",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:11.412+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6319be8e-3e4e-4dfc-a296-890146cffacd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.4,
            "x": 0.17,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "Source: CapIQ, Company filings. 1. Source: Mr. Foley on CNBC September 26, 2019: https://www.youtube.com/watch?v=L-PcR2f0EKE.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:11.412+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "82a3e25a-0030-48af-9dee-750c101ab9e5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.85,
            "x": 0.08,
            "y": 0.15
          },
          "kind": "title",
          "text": "Out-of-control employee and SG&A expenses reflect a lack of discipline",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:11.412+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ad3caf85-9f6d-492d-be02-845398584d06",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.85,
            "x": 0.08,
            "y": 0.05
          },
          "kind": "title",
          "text": "LACK OF FINANCIAL DISCIPLINE: BLOATED SG&A COSTS WEIGHS ON CASH BALANCE",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:11.412+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ec5929bb-c392-4215-bf01-ffa36c406a44",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "96fa7c82-d641-4a60-9285-dfb5efd730bc",
          "evidence": "Contrasting CEO quote with current financial performance data",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 13:07:11.412+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 32,
          "frameworkName": "ceo-quote-contradiction"
        }
      ],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 33,
      "type": "tension",
      "title": "Uses a direct quote from the company's 10-K to expose management failure.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 33,
        "componentCount": 6,
        "textChars": 499,
        "nDataPoints": 0,
        "notes": "Uses a direct quote from the company's 10-K to expose management failure.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:10.52+00",
          "seconds": 6.583,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/33",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-33",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.15,
            "w": 0.3,
            "x": 0.35,
            "y": 0.3
          },
          "kind": "callout",
          "text": "We have identified a material weakness in our internal control",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.52+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5f181053-cb08-4434-9a72-d49e61e6a91b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.42,
            "x": 0.51,
            "y": 0.3
          },
          "kind": "image",
          "text": "Excerpt from Peloton 2021 Annual Report",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.52+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c63bfcb3-a1c9-46e7-a3fc-f5c24ea8a195",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.29,
            "x": 0.04,
            "y": 0.29
          },
          "kind": "list",
          "text": "Peloton has failed to develop basic public company accounting processes under Mr. Foley. There is no excuse for having inadequate accounting procedures and controls at a multi-billion-dollar company.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.52+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f72ebd88-ea7b-4be6-be7c-263266ead026",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.4,
            "x": 0.17,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "Source: Peloton Interactive, Inc. Fiscal Year 2021 10-K. Filed on August 27, 2021.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.52+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cc72aa53-a95c-409e-86ae-adf16ad20e99",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.94,
            "x": 0.03,
            "y": 0.18
          },
          "kind": "title",
          "text": "Peloton fails to maintain adequate internal accounting controls",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.52+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "91ac67d0-ba72-4c77-8f13-af5415c96c97",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.72,
            "x": 0.14,
            "y": 0.05
          },
          "kind": "title",
          "text": "LACK OF FINANCIAL DISCIPLINE: INTERNAL CONTROLS ISSUES",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.52+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7ec9f95e-c84a-4b7c-854a-814958398ae7",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "6c35bc69-2140-4727-86ec-c9a40e700531",
          "evidence": "Uses company's own disclosure to highlight material weakness and management failure.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:10.52+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 33,
          "frameworkName": "fraud-exposure"
        }
      ],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 34,
      "type": "tension",
      "title": "Uses quotes from the CEO and internal officers to build a case for nepotism and poor governance.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 54,
        "componentCount": 7,
        "textChars": 874,
        "nDataPoints": 0,
        "notes": "Uses quotes from the CEO and internal officers to build a case for nepotism and poor governance.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:07.734+00",
          "seconds": 3.428,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/34",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-34",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.4,
            "w": 0.35,
            "x": 0.35,
            "y": 0.0034
          },
          "kind": "callout",
          "text": "Performance Has Suffered: Momentum in the [Apparel] unit... seems to be fading... [Apparel] penetration into our member base is so low.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.734+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "533b92ce-7eea-44e5-b1dc-0461ff41b8c4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.25,
            "x": 0.72,
            "y": 0.0034
          },
          "kind": "image",
          "text": "Photo of John and Jill Foley",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.734+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "45fd1be9-e9af-4472-9669-55f45e5361c2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.3,
            "x": 0.03,
            "y": 0.0034
          },
          "kind": "list",
          "text": "John Foley put his wife in charge of the Peloton apparel business; Recent results have been disappointing; Unclear if Ms. Foley is the best person; Shareholders deserve leadership from the best available managers, not nepotism.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.734+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8a9b5199-7d00-4e87-884b-64f4abd3615f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.85,
            "x": 0.08,
            "y": 0.0016
          },
          "kind": "quote",
          "text": "[W]e don’t really need to make money on our apparel business, because it’s not our core business.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.734+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cb441028-e1d2-457e-97f4-77b9055789ee",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.25,
            "x": 0.72,
            "y": 0.0068
          },
          "kind": "quote",
          "text": "[I]t’s just... the dynamic is a little awkward with Jill and John.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.734+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "67a78026-35fe-4c44-b8d9-b0eb2460875b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.7,
            "x": 0.03,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Source: Goldman Sachs Technology & Internet Virtual Conference (February 11, 2021) transcript. Source: \"Peloton internal docs show it slashed 2022 sales goals for apparel unit after segment revenue more than doubled last year.\" CNBC, January 31, 2022.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.734+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "24929d61-362c-4402-a87a-40393a6ae2d6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.85,
            "x": 0.08,
            "y": 0.05
          },
          "kind": "title",
          "text": "MISALIGNMENT OF INTERESTS: MR. FOLEY’S WIFE RUNS ONE OF THE BUSINESSES",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.734+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "464df960-0a25-4b4a-9dee-26df4acf4f1a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "02662209-1bb0-4a69-a8b6-4dc6e936331b",
          "evidence": "Exposing nepotism and conflict of interest to undermine management credibility.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:07.734+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 34,
          "frameworkName": "fraud-exposure"
        }
      ],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 35,
      "type": "tension",
      "title": "Uses the 'ceo-quote-contradiction' pattern to highlight the gap between management rhetoric and insider behavior.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 48,
        "componentCount": 7,
        "textChars": 552,
        "nDataPoints": 2,
        "notes": "Uses the 'ceo-quote-contradiction' pattern to highlight the gap between management rhetoric and insider behavior.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:07.876+00",
          "seconds": 3.31,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/35",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-35",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.08,
            "w": 0.08,
            "x": 0.9,
            "y": 0.055
          },
          "kind": "callout",
          "text": "+$96 Million",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.876+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5761371a-6d51-4cdb-b569-0e8624a0db49",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.08,
            "x": 0.9,
            "y": 0.068
          },
          "kind": "callout",
          "text": "- 76%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.876+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7018a7f8-979b-4d8a-899a-ee74c67e768d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.9,
            "x": 0.05,
            "y": 0.3
          },
          "kind": "chart",
          "text": "Peloton's Share Price vs. John Foley's Cumulative Proceeds from Stock Sales in 2021",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.876+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "00e22ecf-c6e8-4a40-a7c4-137949dd1b3c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.3,
            "x": 0.35,
            "y": 0.87
          },
          "kind": "legend",
          "text": "Peloton Share Price / Cumulative Proceeds from Sales ($m)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.876+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "25a4c275-3a1e-45b4-a8f8-37d327227e56",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.095
          },
          "kind": "source-note",
          "text": "1. Peloton Interactive Q2 2021 Earnings Call transcript. 2. Peloton Interactive Q3 2021 Earnings Call transcript. 3. Peloton Interactive Goldman Sachs Communacopia Conference transcript. 4. Peloton Interactive Q1 2022 Earnings Call transcript.",
          "attrs": {
            "numbered": true
          },
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.876+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9dd73681-3e73-4005-8fa9-f0cdcbdea623",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.18
          },
          "kind": "title",
          "text": "While managing with unbridled optimism, Mr. Foley sold nearly $100 million in Peloton shares in 2021",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.876+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a3ff5508-081a-405e-99fa-455c535d83b5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.7,
            "x": 0.15,
            "y": 0.05
          },
          "kind": "title",
          "text": "MISALIGNMENT OF INTERESTS: EXCESSIVE INSIDER SELLING",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.876+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f99b432a-82fa-4ab0-96b9-f8e26c9572a5",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "030869e4-2d67-4d6c-965d-7b85c9a623a2",
          "evidence": "Juxtaposition of optimistic quotes against declining stock price and insider selling data.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 13:07:07.876+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 35,
          "frameworkName": "ceo-quote-contradiction"
        }
      ],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 36,
      "type": "tension",
      "title": "The slide uses a bar chart to visualize the percentage of economic interest pledged by specific executives and directors.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 28,
        "componentCount": 4,
        "textChars": 555,
        "nDataPoints": 6,
        "notes": "The slide uses a bar chart to visualize the percentage of economic interest pledged by specific executives and directors.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:08.424+00",
          "seconds": 3.683,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/36",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-36",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.65,
            "w": 0.515,
            "x": 0.447,
            "y": 0.213
          },
          "kind": "chart",
          "text": "% of Economic Interest Pledged as of September 30, 2021",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.424+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "01d34204-c159-4e49-9bf7-894303eee827",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.4,
            "x": 0.03,
            "y": 0.22
          },
          "kind": "list",
          "text": "Mr. Foley and five other insiders have pledged a large portion of their Peloton shares. Pledging is problematic because it can lead to forced stock sales in the event of a margin call and accelerate a downward spiral in the stock price. The pledges also appear to violate Peloton’s own Insider Trading Policy.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.424+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "65477a8b-977a-4f03-8308-e21d5183ecc1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.4,
            "x": 0.17,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "Source: Company filings. Note: Ownership excludes options and restricted stock that had not been exercised or vested as of September 30, 2021.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.424+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6f4d71e6-628b-47b0-81bb-2f35bf5f9875",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.66,
            "x": 0.166,
            "y": 0.05
          },
          "kind": "title",
          "text": "MISALIGNMENT OF INTERESTS: INSIDER SHARE PLEDGING",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.424+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6822efdf-18dc-4725-9b19-3e4d73af94e2",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "77d62840-f73b-46c2-b641-5a6190f313e9",
          "evidence": "Exposing potential governance failures and policy violations by insiders.",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 13:07:08.424+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 36,
          "frameworkName": "fraud-exposure"
        }
      ],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 37,
      "type": "tension",
      "title": "Uses external media headlines as evidence of internal failure.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 37,
        "componentCount": 7,
        "textChars": 327,
        "nDataPoints": 0,
        "notes": "Uses external media headlines as evidence of internal failure.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:07.535+00",
          "seconds": 2.714,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/37",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-37",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.06,
            "w": 0.9,
            "x": 0.05,
            "y": 0.18
          },
          "kind": "callout",
          "text": "Foley has lost credibility internally, driving employee morale to an all-time low",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.535+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f11230f4-988c-4393-bdf0-f7ed3e4a09f6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.48,
            "w": 0.2,
            "x": 0.76,
            "y": 0.33
          },
          "kind": "image",
          "text": "Photo of John Foley",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.535+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6f977f23-88e6-4562-abe2-ede684865ae9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.35,
            "x": 0.03,
            "y": 0.48
          },
          "kind": "image",
          "text": "Bloomberg article snippet",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.535+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "23c6428e-70a8-4865-b5d1-75fc7f23a15f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.35,
            "x": 0.39,
            "y": 0.48
          },
          "kind": "image",
          "text": "Law Street article snippet",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.535+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d8fb3fb5-dc10-4a8f-84e4-931dc47375b8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.6,
            "x": 0.08,
            "y": 0.35
          },
          "kind": "quote",
          "text": "Morale is at an all-time low. The Company is spinning out so fast.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.535+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dcbb3375-4167-433a-9dfd-3c68b499a79c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.6,
            "x": 0.05,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Sources: Business Insider, Bloomberg, Law Street",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.535+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bab6b179-678e-48b7-87aa-97388fcf3eef",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "LOSS OF CREDIBILITY: MIS-EXECUTION HAS CRUSHED EMPLOYEE MORALE",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.535+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ac50b23e-7bc5-4f35-a3c4-95a0a75ce463",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "60a10c18-e7f4-492b-af3d-77cb433b8e88",
          "evidence": "Uses external legal and media reports to undermine leadership credibility.",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 13:07:07.535+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 37,
          "frameworkName": "fraud-exposure"
        }
      ],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 38,
      "type": "tension",
      "title": "Uses a before-after framing to expose management's lack of credibility.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 73,
        "componentCount": 10,
        "textChars": 801,
        "nDataPoints": 2,
        "notes": "Uses a before-after framing to expose management's lack of credibility.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:15.447+00",
          "seconds": 10.601,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/38",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-38",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.08,
            "w": 0.94,
            "x": 0.03,
            "y": 0.86
          },
          "kind": "callout",
          "text": "Peloton's stock declined to a new 17-month low on the news",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:15.447+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c19e9502-6191-40b0-955a-e588edb859cc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.14,
            "x": 0.06,
            "y": 0.5
          },
          "kind": "image",
          "text": "Jill Woodworth, Peloton CFO",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:15.447+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0bd195d1-e66e-4d18-8345-799217fb1fc2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.94,
            "x": 0.03,
            "y": 0.175
          },
          "kind": "image",
          "text": "MarketWatch headline: Peloton stock dives further after $1 billion public stock offering",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Infographic",
              "slug": "infographic",
              "status": "active",
              "canonId": "019de52c-fe26-750c-9d7d-9f34e21324e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "infographic",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:15.447+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ef62f57a-bbbd-4b12-b1ba-9e1ced9d9af0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.15,
            "x": 0.81,
            "y": 0.45
          },
          "kind": "image",
          "text": "Peloton press release snippet",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:15.447+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b48b465f-da4a-44b6-ba63-9056987d3217",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.4,
            "x": 0.56,
            "y": 0.35
          },
          "kind": "paragraph",
          "text": "Just twelve days later, on November 16, 2021, Peloton announced a new $1.1 billion public stock offering",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:15.447+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "09552e74-4bf6-4e0a-88b6-42c1539a7c2b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.4,
            "x": 0.06,
            "y": 0.35
          },
          "kind": "paragraph",
          "text": "On Peloton's first quarter 2022 earnings call on November 4, 2021, CFO Jill Woodworth reiterated that Peloton did not need any additional capital",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:15.447+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c2c10d58-0e86-40ff-8ba3-6f9f63ee1310",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.25,
            "x": 0.56,
            "y": 0.52
          },
          "kind": "quote",
          "text": "\"[Peloton] today announced the pricing of an underwritten public offering of 23,913,043 shares of its Class A common stock...\"",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:15.447+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "28b7d10f-39a5-4504-b302-05514fd07c29",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.25,
            "x": 0.21,
            "y": 0.56
          },
          "kind": "quote",
          "text": "\"...we don't see the need for any additional capital raise based on our current outlook.\"",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:15.447+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fc673fee-44da-40d0-9a2c-bdf5d18d6c65",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.6,
            "x": 0.03,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "1. MarketWatch; 2. Q1 2022 Earnings Call; 3. Press Release Nov 16, 2021",
          "attrs": {
            "numbered": true
          },
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:15.447+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a6772d30-5401-4eb3-ac53-a3f8bc2a6461",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.82,
            "x": 0.09,
            "y": 0.04
          },
          "kind": "title",
          "text": "LOSS OF CREDIBILITY: MISLED INVESTORS ON NEAR-TERM CAPITAL NEEDS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:15.447+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cac56f6e-4b72-418f-a89b-dab1f78e3244",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "47f0e04e-7165-440a-8c15-3fd610168141",
          "evidence": "Contrasts CFO statement on Nov 4 with action on Nov 16 to prove loss of credibility.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:15.447+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 38,
          "frameworkName": "before-after-framing"
        }
      ],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 39,
      "type": "tension",
      "title": "Uses a combination of a press clipping and direct quotes to undermine CEO credibility.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 52,
        "componentCount": 7,
        "textChars": 661,
        "nDataPoints": 2,
        "notes": "Uses a combination of a press clipping and direct quotes to undermine CEO credibility.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:08.449+00",
          "seconds": 3.407,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/39",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-39",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.2,
            "w": 0.1,
            "x": 0.55,
            "y": 0.45
          },
          "kind": "image",
          "text": "John Foley headshot",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.449+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a4c9d43d-928f-49b9-b9de-89085e3fa6d6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.45,
            "x": 0.05,
            "y": 0.18
          },
          "kind": "image",
          "text": "Inc. article snippet regarding Peloton's IPO filing and losses.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.449+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bfa74315-89e2-4238-8bcf-014f1f8a2529",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.4,
            "x": 0.55,
            "y": 0.71
          },
          "kind": "quote",
          "text": "I see a couple hundred million people on the Peloton platform in 15 years.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.449+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "07c8d199-8a37-47a7-8852-acb0318c8bfe",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.4,
            "x": 0.55,
            "y": 0.18
          },
          "kind": "quote",
          "text": "You know, this thing, I see clear as day, it's going to be one of the few trillion-dollar companies...I don't see any other way that we're not worth some staggering valuation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.449+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9ff4abc2-6b99-4109-8ad8-91ddf514a95d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.3,
            "x": 0.65,
            "y": 0.42
          },
          "kind": "quote",
          "text": "We have built a team that I believe is ready to run a $500 billion company. Pick a number. A FAANG-style leadership team",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.449+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f4e6d9a2-369f-42cd-9a2b-e413ead34b4a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.7,
            "x": 0.15,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "1. Source: Peloton CEO John Foley: We're 'Weirdly Profitable' For A Growing, Young Company | CNBC, May 23, 2018\n2. Source: Time Magazine interview, May 26, 2020",
          "attrs": {
            "numbered": true
          },
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.449+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a6ed2c03-a4b7-4822-a7f5-b86c83a5d0e0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.7,
            "x": 0.15,
            "y": 0.05
          },
          "kind": "title",
          "text": "LOSS OF CREDIBILITY: PATTERN OF PROMOTIONAL PUFFERY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.449+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "78e6ad74-1c0c-407d-80fa-90d06474f3d4",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "7ca90d3f-0e7f-4cea-b8f9-d2f9778704ed",
          "evidence": "Contrasting CEO quotes with financial reality",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:08.449+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 39,
          "frameworkName": "ceo-quote-contradiction"
        }
      ],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 40,
      "type": "tension",
      "title": "Uses a CEO quote to highlight the gap between management's narrative and reality.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 56,
        "componentCount": 7,
        "textChars": 696,
        "nDataPoints": 14,
        "notes": "Uses a CEO quote to highlight the gap between management's narrative and reality.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:08.759+00",
          "seconds": 3.54,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/40",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-40",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.06,
            "w": 0.93,
            "x": 0.035,
            "y": 0.18
          },
          "kind": "callout",
          "text": "Estimates of lofty growth are at odds with the current demand environment and further erode investor trust",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.759+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1e11ff21-ffef-4c81-81a9-d89bd8968d02",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.5,
            "x": 0.46,
            "y": 0.31
          },
          "kind": "chart",
          "text": "QoQ Member Growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.759+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ca2fd716-a452-43f8-884c-9fa63c3564cf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.5,
            "x": 0.46,
            "y": 0.6
          },
          "kind": "chart",
          "text": "QoQ Connected Fitness Subscription Growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.759+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e04aa85d-9261-4459-ae31-2ea4f88b75b0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.42,
            "x": 0.035,
            "y": 0.32
          },
          "kind": "list",
          "text": "Mr. Foley once claimed that Peloton could reach “a couple hundred million” members in 15 years. Meeting Mr. Foley’s target of 200 million users in 2035 would require a compound annual growth rate of over 30% for the next 15 years",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.759+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "973740a7-6de0-4838-9fa3-9618a6a1a9ca",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.42,
            "x": 0.035,
            "y": 0.0605
          },
          "kind": "quote",
          "text": "“We'll continue to be a high or hyper growth company for years and years to come” – Foley, Earnings Call, August 26, 2021",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.759+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6df62357-fae1-46a2-b255-068c470480e4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.4,
            "x": 0.17,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "1. Source: Time Magazine interview, May 26, 2020. 2. Source: Peloton Interactive Q4 2021 Earnings Call transcript. 3. Source: Company filings.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.759+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6a9fc3a5-b5a6-4bba-bac1-c218aaaeddf9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.53,
            "x": 0.234,
            "y": 0.05
          },
          "kind": "title",
          "text": "LOSS OF CREDIBILITY: VISIONS OF GRANDEUR",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.759+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c2d8e03b-a1af-48cf-b3bc-8b275667710d",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "d4b0b73d-7c22-4cda-aa98-d184cb9036cd",
          "evidence": "Contrasts CEO's optimistic quote with actual declining growth data.",
          "framework": null,
          "confidence": 0.95,
          "extraction": {
            "at": "2026-05-02 13:07:08.759+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 40,
          "frameworkName": "ceo-quote-contradiction"
        }
      ],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 41,
      "type": "tension",
      "title": "Uses authority citation to undermine management's narrative.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 41,
        "componentCount": 7,
        "textChars": 351,
        "nDataPoints": 1,
        "notes": "Uses authority citation to undermine management's narrative.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:08.6+00",
          "seconds": 3.295,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/41",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-41",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.1,
            "w": 0.1,
            "x": 0.69,
            "y": 0.29
          },
          "kind": "image",
          "text": "Baird logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.6+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "28e599f9-30b5-4316-9860-8abee077a3b5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.1,
            "x": 0.25,
            "y": 0.29
          },
          "kind": "image",
          "text": "BMO logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.6+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5b8eba65-c812-4847-abb8-97b5765207b3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.35,
            "x": 0.08,
            "y": 0.72
          },
          "kind": "paragraph",
          "text": "BMO Equity Research, January 20, 2022",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.6+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "134020b1-2bcc-42af-9cd9-f6e16c4e1fe2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.35,
            "x": 0.55,
            "y": 0.65
          },
          "kind": "paragraph",
          "text": "Baird Equity Research, January 20, 2022",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.6+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d95202a1-178d-45b4-b2b8-95278cd5bc8b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.35,
            "x": 0.55,
            "y": 0.49
          },
          "kind": "quote",
          "text": "“Time will be needed to restore investor confidence”",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.6+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1a43a38d-fcdf-4930-8637-bbd12b3378d6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.35,
            "x": 0.08,
            "y": 0.45
          },
          "kind": "quote",
          "text": "“We’ve been discussing the fact that management has been pitching long-term excitement while selling over ~$700 million in shares since September 2020.”",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.6+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "736685a9-7bd4-4eee-bc06-77383017aa66",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.688,
            "x": 0.156,
            "y": 0.05
          },
          "kind": "title",
          "text": "LOSS OF CREDIBILITY: SELL-SIDE COMMUNITY IS SKEPTICAL",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.6+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8f6b784e-53b0-4bc2-92ac-1a0c41b0184b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "1fef0821-2534-4986-9cc6-4608b7aacb3f",
          "evidence": "Uses BMO and Baird research reports to validate the claim of lost credibility.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:08.6+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 41,
          "frameworkName": "authority-citation"
        }
      ],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 42,
      "type": "tension",
      "title": "Uses a news clipping as evidence of management's lack of internal capability.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 16,
        "componentCount": 3,
        "textChars": 471,
        "nDataPoints": 0,
        "notes": "Uses a news clipping as evidence of management's lack of internal capability.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:10.904+00",
          "seconds": 5.577,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/42",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-42",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.75,
            "w": 0.42,
            "x": 0.52,
            "y": 0.15
          },
          "kind": "image",
          "text": "CNBC article: Peloton hires McKinsey to review cost structure",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.904+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8815a11e-045d-4b82-a1d3-c03fec406b0f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.45,
            "x": 0.06,
            "y": 0.25
          },
          "kind": "list",
          "text": "Seemingly admitting the lack of internal capability, discipline and experience, Foley is looking to outsiders for answers. Hiring McKinsey is a clear declaration of failure. Even if McKinsey is able to develop a rescue plan, it is unclear that Mr. Foley is capable of executing it. The Company needs a new CEO, rather than consultants to rectify past errors.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.904+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "85a4146f-32c6-44b8-997e-3d2146575bbc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.7,
            "x": 0.15,
            "y": 0.05
          },
          "kind": "title",
          "text": "LOSS OF CREDIBILITY: MANAGEMENT ADMITS IT NEEDS HELP",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.904+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9cc0d5ca-983d-440b-a39e-ccd9c58734df",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "068cd940-7b83-4e90-b035-5228194045e6",
          "evidence": "Frames the CEO as the antagonist who has lost credibility and needs to be replaced.",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 13:07:10.904+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 42,
          "frameworkName": "antagonist-introduction"
        }
      ],
      "arcBeats": [
        {
          "to": 42,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 19,
          "name": "The Monster",
          "beatId": "032700d1-39ca-47e2-b745-967b218a7c48",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Monster",
            "slug": "overcoming-monster-the-monster",
            "status": "active",
            "canonId": "019dd9b8-3ba3-70b3-85b6-6dc1928acd40",
            "version": 1,
            "description": null
          },
          "evidence": "Detailed critique of Peloton's management and governance",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 42,
          "from": 19,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "185c56de-e71c-4a76-a6d3-1f3e7c22e550",
          "evidence": "Multiple examples of Peloton's underperformance",
          "position": 0,
          "objective": "To demonstrate Peloton's poor performance",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.905964+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 43,
      "type": "setup",
      "function": "transition",
      "rawType": "section_divider",
      "block": null,
      "metadata": {
        "slideType": "section_divider",
        "slideTypeCanon": {
          "name": "Section divider",
          "slug": "section_divider",
          "status": "active",
          "canonId": "019de52d-066a-7402-9554-6ae504999041",
          "version": 1,
          "description": null
        },
        "function": "transition",
        "functionCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-1365-7149-92aa-66df859e75fd",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 4,
        "componentCount": 2,
        "textChars": 87,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:07.758+00",
          "seconds": 2.386,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/43",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-43",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.02,
            "w": 0.22,
            "x": 0.39,
            "y": 0.3
          },
          "kind": "title",
          "text": "PELOTON INTERACTIVE, INC.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.758+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5e4d8d56-7f67-44e6-91d6-cb22f160b794",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.7,
            "x": 0.15,
            "y": 0.45
          },
          "kind": "title",
          "text": "Peloton's Board & Governance Lack Accountability and Alignment",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:07.758+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cdcf0de2-a0e4-4034-910c-2ab62f79d26b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 54,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 43,
          "name": "The Struggle",
          "beatId": "6dfc22bb-77a1-4de9-93d4-40aaf636a7e5",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Struggle",
            "slug": "overcoming-monster-the-struggle",
            "status": "active",
            "canonId": "019dd9b8-3d24-71b1-9262-9a8f9850fda3",
            "version": 1,
            "description": null
          },
          "evidence": "Discussion of Peloton's Board and Governance",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Development",
            "slug": "development",
            "status": "active",
            "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
            "version": 1,
            "description": "The middle stretch in arcs that have one. Often where length problems creep in."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 44,
      "type": "setup",
      "function": "diagnose_problem",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "diagnose_problem",
        "functionCanon": {
          "name": "Diagnose problem",
          "slug": "diagnose_problem",
          "status": "active",
          "canonId": "019de52d-176d-761f-b608-cf52262d2ab2",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 62,
        "componentCount": 7,
        "textChars": 997,
        "nDataPoints": 4,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:21.239+00",
          "seconds": 15.751,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/44",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-44",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.12,
            "w": 0.9,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "list",
          "text": "1. Inadequate Shareholder Rights: Peloton's governance structure frustrates accountability and lacks basic protections. The Company's corporate governance scores are among the worst in corporate America.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:21.239+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "782bee34-7e92-4b5f-9afc-c44e6ac4a891",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.35
          },
          "kind": "list",
          "text": "2. Lack of Board Independence: Directors have prior or current relationships that impair effective oversight.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:21.239+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7da62e6c-14bf-44fc-a05f-e567c3d07195",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.78
          },
          "kind": "list",
          "text": "5. Pay-for-Performance Misalignment and Poor Compensation Plan Design: There is no performance-based compensation within any of the executives' compensation plans.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:21.239+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "838914b8-2fa2-4d53-b503-6e4bb4f7cd17",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.9,
            "x": 0.05,
            "y": 0.63
          },
          "kind": "list",
          "text": "4. Misalignment of Executive Economic Interest: The Company's dual-class share structure decouples economic interests from voting interests. Peloton's executives control more than 75% of the voting power despite an economic interest of less than 15%.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:21.239+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c5c34dce-76ee-4945-a067-7146414bfb5f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.9,
            "x": 0.05,
            "y": 0.48
          },
          "kind": "list",
          "text": "3. Troubling Insider Selling and Pledging: Insiders have sold more than $700 million in shares since Peloton's IPO. The notional value of pledged shares by insiders exceeds $500 million.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:21.239+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fac70b6f-de72-459e-9548-9a756eb71c99",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.1,
            "x": 0.17,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Source: Company filings.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:21.239+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ac54d0bb-c237-4b04-8c8e-68998b1be4e8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "PELOTON'S BOARD & GOVERNANCE LACK ACCOUNTABILITY AND ALIGNMENT",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:21.239+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4b32951a-1ff3-4b18-a075-4a2ea3e65c62",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Governance critique",
            "slug": "governance",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-53fb-702c-826c-3a07bb25c0a2",
            "version": 1,
            "bodyDocId": "019dd9a1-8473-75a9-8059-6e9588007616",
            "description": "You attack the **board** rather than the operator. The thesis: this company\nis mis-governed — directors lack independence, the board has rubber-stamped\nvalue-destroying decisions, executive compensation is decoupled from\nperformance, or the board structure itself entrenches underperformance.\nReplace the directors and the operator either improves or is replaced too.\n\nThis is the only pattern that is **uniquely activist** (short-sellers\nrarely use it — they short the equity, not the people).",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "4ef2c502-adf7-4d69-b665-67d44f12e8be",
          "evidence": "Peloton's governance structure frustrates accountability and lacks basic protections.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 23:53:17.764875+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 44,
          "whyItWorks": "- **It scales the surface area of accountability.** Where villain-naming\n  targets one CEO, governance critique targets 7–11 directors\n  collectively, with documented votes and committee assignments.\n- **Proxy advisors (ISS, Glass Lewis) speak this language fluently.**\n  A governance-framed thesis converts more easily into proxy support.\n- **It survives CEO transitions.** If you attack the operator and they\n  resign before the vote, the campaign fi",
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Thesis: Activist defense (for management)",
            "slug": "activist-defense",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-16e3-7099-83d1-53afcc747cc6",
            "version": 1,
            "bodyDocId": "019df269-16b4-709a-9f8d-19d4cab4bea7",
            "description": "The mirror-image thesis. Management responding to an activist campaign,",
            "familyLabel": "thesis-archetype",
            "categoryName": "Competitive",
            "categorySlug": "competitive"
          },
          "agent": "storyteller",
          "layer": "slide",
          "agents": [
            "storyteller"
          ],
          "matchId": "cfc576c8-5e16-47bb-887d-44534a54df72",
          "evidence": "Peloton's Board & Governance Lack Accountability and Alignment",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:53:17.802207+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 44,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 54,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 43,
          "name": "The Struggle",
          "beatId": "6dfc22bb-77a1-4de9-93d4-40aaf636a7e5",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Struggle",
            "slug": "overcoming-monster-the-struggle",
            "status": "active",
            "canonId": "019dd9b8-3d24-71b1-9262-9a8f9850fda3",
            "version": 1,
            "description": null
          },
          "evidence": "Discussion of Peloton's Board and Governance",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Development",
            "slug": "development",
            "status": "active",
            "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
            "version": 1,
            "description": "The middle stretch in arcs that have one. Often where length problems creep in."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 45,
      "type": "tension",
      "title": "The slide uses ISS QualityScore data to frame the company as having high risk and poor disclosure practices.",
      "function": "name_villain",
      "rawType": "villain_critique",
      "block": null,
      "metadata": {
        "slideType": "villain_critique",
        "slideTypeCanon": {
          "name": "Villain critique",
          "slug": "villain_critique",
          "status": "active",
          "canonId": "019de52d-10bc-7136-bf20-09de59d17447",
          "version": 1,
          "description": null
        },
        "function": "name_villain",
        "functionCanon": {
          "name": "Name villain",
          "slug": "name_villain",
          "status": "active",
          "canonId": "019de52d-1746-70d6-bc58-5eeaf5865526",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 47,
        "componentCount": 5,
        "textChars": 972,
        "nDataPoints": 20,
        "notes": "The slide uses ISS QualityScore data to frame the company as having high risk and poor disclosure practices.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:08.832+00",
          "seconds": 3.194,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/45",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-45",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.2,
            "w": 0.35,
            "x": 0.55,
            "y": 0.18
          },
          "kind": "chart",
          "text": "ISS Quality Score summary chart",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Horizontal bar chart",
              "slug": "bar-horizontal",
              "status": "active",
              "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-horizontal",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.832+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d5b55986-b5cd-489d-b072-bb48b2075639",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.45,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "list",
          "text": "Peloton has an overall Governance QualityScore of 9/10 and a 10/10, the worst score possible, for Shareholder Rights from ISS. ISS recommended against every Peloton director up for election at the 2020 and the 2021 Annual Meetings. Peloton has the worst possible score for environmental disclosure and governance risk, and nearly the worst possible score for social and human rights disclosure. Peloton’s governance provides very few mechanisms to hold the Board accountable: A second class of supervoting shares (at a ratio of 20-to-1), No Proxy Access provision, No ability to call a special meeting or act by written consent, No majority vote standard to elect directors, Classified Board structure, Bylaw amendments require a supermajority vote.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.832+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ab364db1-42b2-43a4-acfd-fccc65b0aeae",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.25,
            "x": 0.17,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "Source: ISS Report, Peloton Interactive, Inc., November 23, 2021",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.832+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ae422bf2-757b-492d-bc97-f1fd19700112",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.45,
            "x": 0.5,
            "y": 0.55
          },
          "kind": "table",
          "text": "Detailed breakdown of Governance, Environment, and Social sub-scores",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.832+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a8292fbd-fa48-4e3c-8536-1af623e2a6ad",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.8,
            "x": 0.11,
            "y": 0.05
          },
          "kind": "title",
          "text": "PELOTON’S CORPORATE GOVERNANCE IS AMONG THE WORST IN AMERICA",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:08.832+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ed825adf-d7b2-40b3-b6a6-fdd09bbc1a68",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Villain slide",
            "slug": "villain-slide",
            "status": "active",
            "bestFor": "In activist decks where the personality matters",
            "canonId": "019dd9e1-518c-7404-976a-5be5a517b659",
            "version": 1,
            "bodyDocId": null,
            "description": "A dedicated slide presenting the named villain visually",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "61930f25-1d84-403f-8aa0-3d7649bd5605",
          "evidence": "Peloton's governance is among the worst in America due to poor ISS scores and lack of shareholder accountability mechanisms.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": "In activist decks where the personality matters",
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 23:53:17.877972+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 45,
          "whyItWorks": "Makes the antagonist concrete",
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "0e9cdde3-c4ba-44b0-9cc5-233eac6791e9",
          "evidence": "ISS QualityScore metrics used to evaluate board accountability and risk",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:08.832+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 45,
          "frameworkName": "governance"
        }
      ],
      "arcBeats": [
        {
          "to": 54,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 43,
          "name": "The Struggle",
          "beatId": "6dfc22bb-77a1-4de9-93d4-40aaf636a7e5",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Struggle",
            "slug": "overcoming-monster-the-struggle",
            "status": "active",
            "canonId": "019dd9b8-3d24-71b1-9262-9a8f9850fda3",
            "version": 1,
            "description": null
          },
          "evidence": "Discussion of Peloton's Board and Governance",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Development",
            "slug": "development",
            "status": "active",
            "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
            "version": 1,
            "description": "The middle stretch in arcs that have one. Often where length problems creep in."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 46,
      "type": "setup",
      "title": "The slide highlights governance deficiencies by showing low prevalence of specific practices among major market indices.",
      "function": "compare_peers",
      "rawType": "peer_benchmark",
      "block": null,
      "metadata": {
        "slideType": "peer_benchmark",
        "slideTypeCanon": {
          "name": "Peer benchmark",
          "slug": "peer_benchmark",
          "status": "active",
          "canonId": "019de52d-08f0-7158-a78d-d7b5331fefaf",
          "version": 1,
          "description": null
        },
        "function": "compare_peers",
        "functionCanon": {
          "name": "Compare peers",
          "slug": "compare_peers",
          "status": "active",
          "canonId": "019de52d-1453-72ba-a367-9ba3d34c1630",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 47,
        "componentCount": 7,
        "textChars": 402,
        "nDataPoints": 12,
        "notes": "The slide highlights governance deficiencies by showing low prevalence of specific practices among major market indices.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:12.479+00",
          "seconds": 6.663,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/46",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-46",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.94,
            "x": 0.03,
            "y": 0.17
          },
          "kind": "callout",
          "text": "Peloton's governance is not in line with peers or market practice",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:12.479+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6f33ff98-c74f-4aac-b0e7-d412dafbcd9e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.18,
            "w": 0.45,
            "x": 0.52,
            "y": 0.277
          },
          "kind": "chart",
          "text": "% of Companies with a Classified Board",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:12.479+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0b00d4b1-7ce8-4142-8635-5bb9a87cd0ca",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.18,
            "w": 0.45,
            "x": 0.03,
            "y": 0.608
          },
          "kind": "chart",
          "text": "% of Companies with No Majority Voting Standard for Director Elections",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:12.479+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9eb65625-c0cd-4b0a-81ba-ccc49d729aec",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.18,
            "w": 0.45,
            "x": 0.52,
            "y": 0.608
          },
          "kind": "chart",
          "text": "% of Companies That Do Not Allow Shareholders to Call Special Meetings",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:12.479+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c117582b-512f-4503-8551-91b644dad3a0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.18,
            "w": 0.45,
            "x": 0.03,
            "y": 0.277
          },
          "kind": "chart",
          "text": "% of Companies with Dual-Class Shares with Unequal Voting",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:12.479+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f4c2f252-301b-4711-9f52-9fade08697af",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.2,
            "x": 0.17,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "Source: FactSet. Note: Data as of February 4, 2022.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:12.479+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f209baeb-0580-45c8-b08f-43fbf7f8d1d8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.72,
            "x": 0.14,
            "y": 0.04
          },
          "kind": "title",
          "text": "PELOTON'S CORE GOVERNANCE PRACTICES ARE OUT-OF-STEP",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:12.479+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "16166ea4-b332-4508-af84-447ab0375d4b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "2x2 matrix",
            "slug": "matrix-2x2",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
            "version": 1,
            "bodyDocId": null,
            "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "8926d39a-2363-4b7a-85bd-7939fdb20c05",
          "evidence": "charts/bar-vertical: comparing Peloton's governance practices to peers",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 23:53:17.991646+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 46,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Slide recipe: the peer-gap chart",
            "slug": "peer-gap-chart-recipe",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-2b04-75bc-ad85-e0179264bdd7",
            "version": 1,
            "bodyDocId": "019df269-2ae1-771d-9cd1-193a2e25f21c",
            "description": "The single most-copied slide in activism. This is the exact layout, used",
            "familyLabel": "slide-recipe",
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "designer",
          "layer": "slide",
          "agents": [
            "designer"
          ],
          "matchId": "88df21fe-c6ec-42c1-abe7-d673d690a80f",
          "evidence": "Peloton's governance is not in line with peers or market practice",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 23:53:17.953601+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 46,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "9cd1884a-21a7-4d57-b881-1f4f39c95b56",
          "evidence": "Comparison of corporate governance metrics against market indices.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:12.479+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 46,
          "frameworkName": "governance"
        }
      ],
      "arcBeats": [
        {
          "to": 54,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 43,
          "name": "The Struggle",
          "beatId": "6dfc22bb-77a1-4de9-93d4-40aaf636a7e5",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Struggle",
            "slug": "overcoming-monster-the-struggle",
            "status": "active",
            "canonId": "019dd9b8-3d24-71b1-9262-9a8f9850fda3",
            "version": 1,
            "description": null
          },
          "evidence": "Discussion of Peloton's Board and Governance",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Development",
            "slug": "development",
            "status": "active",
            "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
            "version": 1,
            "description": "The middle stretch in arcs that have one. Often where length problems creep in."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 47,
      "type": "setup",
      "title": "Uses a hub-and-spoke style network diagram to visualize conflicts of interest.",
      "function": "introduce_nominees",
      "rawType": "nominee_bio",
      "block": null,
      "metadata": {
        "slideType": "nominee_bio",
        "slideTypeCanon": {
          "name": "Nominee bio",
          "slug": "nominee_bio",
          "status": "active",
          "canonId": "019de52d-1136-70ae-861a-f546f0c9d1ef",
          "version": 1,
          "description": null
        },
        "function": "introduce_nominees",
        "functionCanon": {
          "name": "Introduce nominees",
          "slug": "introduce_nominees",
          "status": "active",
          "canonId": "019de52d-1833-77fe-ac47-5f26d823a84a",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 12,
        "componentCount": 4,
        "textChars": 225,
        "nDataPoints": 0,
        "notes": "Uses a hub-and-spoke style network diagram to visualize conflicts of interest.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:09.279+00",
          "seconds": 3.168,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/47",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-47",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.75,
            "w": 0.9,
            "x": 0.05,
            "y": 0.15
          },
          "kind": "diagram",
          "text": "Network diagram showing connections between John Foley, board members, and shared corporate affiliations.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Hub and spoke",
              "slug": "hub-spoke",
              "status": "active",
              "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "hub-spoke",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:09.279+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8eb8acb3-f7e8-49da-bf7a-1ff144040b5c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.85,
            "x": 0.05,
            "y": 0.4
          },
          "kind": "image",
          "text": "Board member headshots",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:09.279+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9323f3eb-39af-420b-b1eb-5a41f78eae18",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.25,
            "x": 0.17,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Source: Company filings and publicly available information.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:09.279+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "48bd2ab4-2995-41d0-be01-b72ea4148feb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.56,
            "x": 0.22,
            "y": 0.05
          },
          "kind": "title",
          "text": "PELOTON'S BOARD LACKS TRUE INDEPENDENCE",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:09.279+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2d64a1cb-2b06-4ed8-8f28-20ec8ac82a39",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Network Effects Flywheel",
            "slug": "network-effects-flywheel",
            "status": "active",
            "bestFor": null,
            "canonId": "79fa8d3e-ef02-4ee8-ad12-f8e00a25cca1",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "e0889ebf-1f92-4f69-983d-c3489afaa765",
          "evidence": "diagram/hub-spoke: Network diagram showing connections between John Foley, board members, and shared corporate affiliations.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 23:53:18.067344+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 47,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "aacf77c5-a2c1-47de-b6d2-dcacbb29ed86",
          "evidence": "The slide frames the board members as lacking independence through a network of connections.",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 13:07:09.279+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 47,
          "frameworkName": "antagonist-introduction"
        }
      ],
      "arcBeats": [
        {
          "to": 54,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 43,
          "name": "The Struggle",
          "beatId": "6dfc22bb-77a1-4de9-93d4-40aaf636a7e5",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Struggle",
            "slug": "overcoming-monster-the-struggle",
            "status": "active",
            "canonId": "019dd9b8-3d24-71b1-9262-9a8f9850fda3",
            "version": 1,
            "description": null
          },
          "evidence": "Discussion of Peloton's Board and Governance",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Development",
            "slug": "development",
            "status": "active",
            "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
            "version": 1,
            "description": "The middle stretch in arcs that have one. Often where length problems creep in."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 48,
      "type": "tension",
      "title": "The slide uses the 'WITHHOLD' recommendations as evidence of board failure.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 19,
        "componentCount": 4,
        "textChars": 261,
        "nDataPoints": 5,
        "notes": "The slide uses the 'WITHHOLD' recommendations as evidence of board failure.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:09.129+00",
          "seconds": 2.63,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/48",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-48",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.06,
            "w": 0.93,
            "x": 0.035,
            "y": 0.188
          },
          "kind": "callout",
          "text": "Through all election cycles as a public company, ISS has not recommended voting for ANY directors",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:09.129+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d93b2ed0-971c-473d-9023-90ac689a0653",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.3,
            "x": 0.175,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "Source: ISS Report, Peloton Interactive, Inc., November 20, 2020 and November 23, 2021",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:09.129+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e4acab82-2a89-4262-a4e3-27bee9c81519",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.58,
            "w": 0.93,
            "x": 0.035,
            "y": 0.285
          },
          "kind": "table",
          "text": "List of directors and their ISS recommendations",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:09.129+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a4b0aff5-257d-4768-816a-4cbefd4fd717",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.045,
            "w": 0.442,
            "x": 0.279,
            "y": 0.045
          },
          "kind": "title",
          "text": "THE BOARD NEEDS TO BE REFRESHED",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:09.129+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b38ceae3-b7c0-4de2-b892-793742cb9b0a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "7fb8bdee-fe44-40a5-a081-4f88eb2f49ef",
          "evidence": "Using third-party (ISS) negative recommendations to expose board incompetence.",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 13:07:09.129+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 48,
          "frameworkName": "fraud-exposure"
        }
      ],
      "arcBeats": [
        {
          "to": 54,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 43,
          "name": "The Struggle",
          "beatId": "6dfc22bb-77a1-4de9-93d4-40aaf636a7e5",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Struggle",
            "slug": "overcoming-monster-the-struggle",
            "status": "active",
            "canonId": "019dd9b8-3d24-71b1-9262-9a8f9850fda3",
            "version": 1,
            "description": null
          },
          "evidence": "Discussion of Peloton's Board and Governance",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Development",
            "slug": "development",
            "status": "active",
            "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
            "version": 1,
            "description": "The middle stretch in arcs that have one. Often where length problems creep in."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 49,
      "type": "tension",
      "title": "Uses a news article screenshot as a credibility anchor.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 40,
        "componentCount": 6,
        "textChars": 496,
        "nDataPoints": 9,
        "notes": "Uses a news article screenshot as a credibility anchor.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:22.017+00",
          "seconds": 15.485,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/49",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-49",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.06,
            "w": 0.92,
            "x": 0.04,
            "y": 0.17
          },
          "kind": "callout",
          "text": "Peloton’s executives have realized hundreds of millions of dollars in proceeds from selling their stock",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:22.017+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bbe87263-8c81-4e37-bb43-27256048c29c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.58,
            "w": 0.5,
            "x": 0.46,
            "y": 0.28
          },
          "kind": "chart",
          "text": "Proceeds from Stock Sales Since IPO ($ in millions)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:22.017+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8ea1ee47-a6cd-47f0-b7b2-1defbcdc4d14",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.38,
            "w": 0.38,
            "x": 0.04,
            "y": 0.48
          },
          "kind": "image",
          "text": "CNBC article screenshot regarding insider selling",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:22.017+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "85d99ff0-3e37-4b33-984b-4d50669e56af",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.38,
            "x": 0.04,
            "y": 0.28
          },
          "kind": "paragraph",
          "text": "Since the IPO, Peloton’s Management and Board have sold over $700 mm worth of stock while maintaining outsized voting power through their Class B shares; they sold $500 million in 2021 alone",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:22.017+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "64d00db0-5773-42b0-9e6b-d3383a2b55f7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.3,
            "x": 0.04,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "Source: ISS Report, Peloton Interactive, Inc., November 23, 2021.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:22.017+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bdb9d449-c3a7-43a6-a32f-08fd7d666fd3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.52,
            "x": 0.24,
            "y": 0.05
          },
          "kind": "title",
          "text": "TROUBLING INSIDER SELLING AND PLEDGING",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:22.017+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d3f3efc9-8269-4c25-be65-86fcd7d2afea",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "a58fb473-3e9b-4ef0-a8fd-d5abd3f72628",
          "evidence": "Highlighting insider selling as a negative signal to shareholders",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:22.017+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 49,
          "frameworkName": "fraud-exposure"
        }
      ],
      "arcBeats": [
        {
          "to": 54,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 43,
          "name": "The Struggle",
          "beatId": "6dfc22bb-77a1-4de9-93d4-40aaf636a7e5",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Struggle",
            "slug": "overcoming-monster-the-struggle",
            "status": "active",
            "canonId": "019dd9b8-3d24-71b1-9262-9a8f9850fda3",
            "version": 1,
            "description": null
          },
          "evidence": "Discussion of Peloton's Board and Governance",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Development",
            "slug": "development",
            "status": "active",
            "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
            "version": 1,
            "description": "The middle stretch in arcs that have one. Often where length problems creep in."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 50,
      "type": "tension",
      "title": "The slide uses a dual-axis chart to visually contrast the gain of insiders against the loss of shareholder value.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 19,
        "componentCount": 4,
        "textChars": 329,
        "nDataPoints": 2,
        "notes": "The slide uses a dual-axis chart to visually contrast the gain of insiders against the loss of shareholder value.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:14.367+00",
          "seconds": 7.214,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/50",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-50",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.08,
            "w": 0.93,
            "x": 0.035,
            "y": 0.18
          },
          "kind": "callout",
          "text": "In 2021, Peloton’s insiders enriched themselves by selling shares as the Company’s market value plunged, generating nearly $500 million in proceeds for themselves",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:14.367+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cfbafe84-7283-441b-ae3e-249de0079d6a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.9,
            "x": 0.05,
            "y": 0.3
          },
          "kind": "chart",
          "text": "Dual-axis line chart showing PTON Market Value Gain/Loss vs Cumulative Proceeds from Insider Stock Sales",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:14.367+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "93697345-d390-4b47-b0e5-c3b3283b84f1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.05,
            "x": 0.175,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "Source: FactSet.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:14.367+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "259b16a7-d814-412f-9b2a-b908baa468cb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.035,
            "w": 0.624,
            "x": 0.188,
            "y": 0.05
          },
          "kind": "title",
          "text": "TROUBLING INSIDER SELLING AND PLEDGING (CONT'D)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:14.367+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "57646ac9-4b6b-48fd-a22e-1ec009723949",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "c161a4cd-51d4-4305-aefb-d9fb5c499fe4",
          "evidence": "Visual juxtaposition of insider gains vs company losses",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:14.367+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 50,
          "frameworkName": "contrast-pairs"
        }
      ],
      "arcBeats": [
        {
          "to": 54,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 43,
          "name": "The Struggle",
          "beatId": "6dfc22bb-77a1-4de9-93d4-40aaf636a7e5",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Struggle",
            "slug": "overcoming-monster-the-struggle",
            "status": "active",
            "canonId": "019dd9b8-3d24-71b1-9262-9a8f9850fda3",
            "version": 1,
            "description": null
          },
          "evidence": "Discussion of Peloton's Board and Governance",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Development",
            "slug": "development",
            "status": "active",
            "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
            "version": 1,
            "description": "The middle stretch in arcs that have one. Often where length problems creep in."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 51,
      "type": "tension",
      "title": "The slide uses a bar chart to visualize the percentage of shares pledged against a 40% policy limit, visually calling out John Foley.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 62,
        "componentCount": 7,
        "textChars": 953,
        "nDataPoints": 5,
        "notes": "The slide uses a bar chart to visualize the percentage of shares pledged against a 40% policy limit, visually calling out John Foley.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:10.892+00",
          "seconds": 3.725,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/51",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-51",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.515,
            "x": 0.464,
            "y": 0.225
          },
          "kind": "chart",
          "text": "% of Class B Shares Pledged",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.892+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8e01b96e-c138-4913-ae0b-aef76f635115",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.095,
            "w": 0.445,
            "x": 0.03,
            "y": 0.718
          },
          "kind": "list",
          "text": "However, this policy appears to be only loosely enforced, as John Foley, William Lynch, Thomas Cortese and Hisao Kushi all appear to be in violation of the policy.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.892+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "14673d24-b7db-486c-9c0f-f3d8c4bf449f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.095,
            "w": 0.445,
            "x": 0.03,
            "y": 0.588
          },
          "kind": "list",
          "text": "The Company has an Insider Trading Policy that, even though extremely liberal, does purport to restrict pledging, so the Board is seemingly aware of the risk.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.892+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "52723425-d003-4804-a068-8f4129af7d79",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.135,
            "w": 0.445,
            "x": 0.03,
            "y": 0.228
          },
          "kind": "list",
          "text": "As of September 30, Peloton executives had pledged approximately 6 million shares of stock with a notional value of more than $500 million. Pledging of company stock by directors or executive officers can pose a substantial risk to outside shareholders.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.892+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6578ac3e-b745-43a1-9fd3-e1a0db76ab3f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.095,
            "w": 0.445,
            "x": 0.03,
            "y": 0.458
          },
          "kind": "list",
          "text": "Entities affiliated with TCV – of which director Jay Hoag is a General Partner – have 27% of their Class B shares and an incredible 89% of their Class A shares pledged.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.892+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "78320722-b6af-47df-9023-67f14d68aed6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.24,
            "x": 0.175,
            "y": 0.955
          },
          "kind": "source-note",
          "text": "1. Based on the closing stock price of $87.05 on September 30, 2021. 2. Source: ISS Report, Peloton Interactive, Inc., November 23, 2021.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.892+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d86c2d54-70e0-4395-aa48-a609769d835a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.045,
            "w": 0.624,
            "x": 0.188,
            "y": 0.045
          },
          "kind": "title",
          "text": "TROUBLING INSIDER SELLING AND PLEDGING (CONT'D)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.892+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f62bdd3b-bf0c-4eb5-a5c3-0ff3a6914888",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "05fd35c2-b01e-4161-87f8-c0f3e7b36fcb",
          "evidence": "Exposing policy violations and excessive risk-taking by insiders.",
          "framework": null,
          "confidence": 0.85,
          "extraction": {
            "at": "2026-05-02 13:07:10.892+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 51,
          "frameworkName": "fraud-exposure"
        }
      ],
      "arcBeats": [
        {
          "to": 54,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 43,
          "name": "The Struggle",
          "beatId": "6dfc22bb-77a1-4de9-93d4-40aaf636a7e5",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Struggle",
            "slug": "overcoming-monster-the-struggle",
            "status": "active",
            "canonId": "019dd9b8-3d24-71b1-9262-9a8f9850fda3",
            "version": 1,
            "description": null
          },
          "evidence": "Discussion of Peloton's Board and Governance",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Development",
            "slug": "development",
            "status": "active",
            "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
            "version": 1,
            "description": "The middle stretch in arcs that have one. Often where length problems creep in."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 52,
      "type": "tension",
      "title": "Uses a bar chart to show the gap between economic interest and voting power, and a grouped bar chart to show the impact of excluding executive votes on sharehol",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 54,
        "componentCount": 6,
        "textChars": 992,
        "nDataPoints": 8,
        "notes": "Uses a bar chart to show the gap between economic interest and voting power, and a grouped bar chart to show the impact of excluding executive votes on shareholder support.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:32.768+00",
          "seconds": 25.598,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/52",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-52",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.08,
            "w": 0.93,
            "x": 0.035,
            "y": 0.178
          },
          "kind": "callout",
          "text": "The voting power of Peloton’s top five executives is vastly disproportionate with their economic interest in the Company",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:32.768+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c6213f37-548f-4329-9c30-af48164da00d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.5,
            "x": 0.465,
            "y": 0.63
          },
          "kind": "chart",
          "text": "2021 Annual Meeting Reported vs. Adjusted Vote Results",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Grouped bar chart",
              "slug": "bar-grouped",
              "status": "active",
              "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-grouped",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:32.768+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3be42256-f31d-44fd-8235-a1c2f416fb25",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.18,
            "w": 0.5,
            "x": 0.465,
            "y": 0.315
          },
          "kind": "chart",
          "text": "Voting Power of Executives vs. Economic Interest",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Horizontal bar chart",
              "slug": "bar-horizontal",
              "status": "active",
              "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-horizontal",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:32.768+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bdaba833-ddb6-4a52-b9f7-f9dfe29b41be",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.42,
            "x": 0.035,
            "y": 0.325
          },
          "kind": "list",
          "text": "The Company’s executives control more than 75% of the voting power, despite only having an economic interest in Peloton of approximately 12%\nAs a result, Peloton’s annual meetings are essentially formalities; proposals with management support are guaranteed to pass\nPublic shareholders have expressed deep discontent",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:32.768+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0b260451-6104-4955-b0bf-9b859fc92032",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.75,
            "x": 0.175,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "1. Source: ISS Report, Peloton Interactive, Inc., November 23, 2021. “Executives” based on ISS’ definition of “Strategic Shareholders,” which include John Foley, William Lynch, Thomas Cortese, Hisao Kushi and Jill Woodworth.\n2. Source: Company filings. Adjusted vote results calculated by subtracting the aggregate voting power of Peloton’s outstanding Class B shares from the reported “For” votes.",
          "attrs": {
            "numbered": true
          },
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:32.768+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "48202078-a568-4167-bb4a-4970159ab415",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.045,
            "w": 0.792,
            "x": 0.104,
            "y": 0.045
          },
          "kind": "title",
          "text": "DUAL-CLASS STRUCTURE RESULTS IN SHAREHOLDER MISALIGNMENT",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:32.768+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eb26deab-4702-4b16-b5be-e4402ff73a71",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "43046ea6-6ae0-40b1-89bf-14d912b722fb",
          "evidence": "Exposing the discrepancy between reported and adjusted vote results to highlight governance issues.",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 13:07:32.768+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 52,
          "frameworkName": "fraud-exposure"
        }
      ],
      "arcBeats": [
        {
          "to": 54,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 43,
          "name": "The Struggle",
          "beatId": "6dfc22bb-77a1-4de9-93d4-40aaf636a7e5",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Struggle",
            "slug": "overcoming-monster-the-struggle",
            "status": "active",
            "canonId": "019dd9b8-3d24-71b1-9262-9a8f9850fda3",
            "version": 1,
            "description": null
          },
          "evidence": "Discussion of Peloton's Board and Governance",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Development",
            "slug": "development",
            "status": "active",
            "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
            "version": 1,
            "description": "The middle stretch in arcs that have one. Often where length problems creep in."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 53,
      "type": "tension",
      "title": "The slide uses a bar chart to show that 100% of CEO compensation opportunity in FY22 was base salary and time-based equity.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 47,
        "componentCount": 5,
        "textChars": 1095,
        "nDataPoints": 3,
        "notes": "The slide uses a bar chart to show that 100% of CEO compensation opportunity in FY22 was base salary and time-based equity.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:14.984+00",
          "seconds": 7.482,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/53",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-53",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.35,
            "w": 0.5,
            "x": 0.465,
            "y": 0.235
          },
          "kind": "chart",
          "text": "Base Salary + Time-Based Equity as a % of Total CEO Compensation Opportunity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:14.984+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0a03b0d2-17c3-4a9f-912e-265118c43cfa",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.5,
            "x": 0.465,
            "y": 0.65
          },
          "kind": "list",
          "text": "Other Negative Aspects of the Company's Compensation Program Include: Permissive policy permits executives to pledge up to 40% of their equity holdings; Insufficient claw back policy; No executive stock ownership requirements",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:14.984+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4a6c234f-87f6-4e7b-9d8d-63e875f06c49",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.43,
            "x": 0.038,
            "y": 0.235
          },
          "kind": "list",
          "text": "Historically, Peloton's compensation structure was heavily weighted towards time-based equity awards. The Company characterizes these awards as \"variable,\" but the equity awards (options and RSUs) are entirely time-based, with no performance-based vesting criteria. Peloton allows executives to choose RSUs instead of options, effectively ensuring that Peloton executives will receive substantial value from their equity awards regardless of whether Peloton's stock value increases. Incredibly, in the first quarter of fiscal year 2022, Peloton's compensation committee removed the last vestige of performance-based compensation from the Company's pay program by eliminating the cash bonus plan for fiscal year 2022",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:14.984+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fc071c97-a20b-4c4e-bf00-61bb448ab4a2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.1,
            "x": 0.175,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "Source: Company filings.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:14.984+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "52e3a85b-0c2c-4148-a213-7945dc26e1c9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.045,
            "w": 0.802,
            "x": 0.104,
            "y": 0.045
          },
          "kind": "title",
          "text": "COMPENSATION STRUCTURE DOES NOT INCENTIVIZE PERFORMANCE",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:14.984+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cea5da47-eb12-4011-9cb9-9bea4d03fe4a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "127e8be4-7885-4870-98de-de3a96d7b55b",
          "evidence": "Contrasts company's claim of 'variable' pay with the reality of time-based equity.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:14.984+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 53,
          "frameworkName": "ceo-quote-contradiction"
        }
      ],
      "arcBeats": [
        {
          "to": 54,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 43,
          "name": "The Struggle",
          "beatId": "6dfc22bb-77a1-4de9-93d4-40aaf636a7e5",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Struggle",
            "slug": "overcoming-monster-the-struggle",
            "status": "active",
            "canonId": "019dd9b8-3d24-71b1-9262-9a8f9850fda3",
            "version": 1,
            "description": null
          },
          "evidence": "Discussion of Peloton's Board and Governance",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Development",
            "slug": "development",
            "status": "active",
            "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
            "version": 1,
            "description": "The middle stretch in arcs that have one. Often where length problems creep in."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 54,
      "type": "setup",
      "title": "The slide uses a clear demand-list structure to advocate for corporate governance changes.",
      "function": "state_demand",
      "rawType": "demand_list",
      "block": null,
      "metadata": {
        "slideType": "demand_list",
        "slideTypeCanon": {
          "name": "Demand list",
          "slug": "demand_list",
          "status": "active",
          "canonId": "019de52d-110e-76af-8c96-2017430183b1",
          "version": 1,
          "description": null
        },
        "function": "state_demand",
        "functionCanon": {
          "name": "State demand",
          "slug": "state_demand",
          "status": "active",
          "canonId": "019de52d-180b-70a3-99c7-c832ea7db96b",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 37,
        "componentCount": 4,
        "textChars": 936,
        "nDataPoints": 1,
        "notes": "The slide uses a clear demand-list structure to advocate for corporate governance changes.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:10.261+00",
          "seconds": 2.74,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/54",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-54",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.08,
            "w": 0.9,
            "x": 0.05,
            "y": 0.15
          },
          "kind": "callout",
          "text": "Given the magnitude of Peloton's governance failures, we believe urgent action is needed to reconstitute the Board",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.261+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "23c2e02b-3398-4958-b2ec-affcddef4f84",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.4,
            "x": 0.55,
            "y": 0.3
          },
          "kind": "list",
          "text": "New independent directors with relevant skills should be added to the Board: M&A, Supply Chain Management, Logistics, Operations, Capital Allocation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.261+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "110b47b5-ad70-4c16-9b00-94d222a51220",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.45,
            "x": 0.05,
            "y": 0.3
          },
          "kind": "list",
          "text": "We believe the Board should immediately begin to search for new, fully independent directors with no prior ties to the current Board and management team. We urge the Board to insist on collapsing the dual-class structure to allow for “one share, one vote,” which we believe is a fundamental principle of good corporate governance and especially important at an underperforming company like Peloton. The Board should also revamp the Company’s executive compensation programs by introducing performance-based compensation triggers such that at least 50% of each executive’s compensation is performance-based",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.261+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b1cc34ef-7b4f-4f60-a3b2-8738970bb6b5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "PELOTON'S BOARD NEEDS TO BE RECONSTITUTED AND ITS GOVERNANCE ENHANCED",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.261+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "486b4e27-cbfe-4cc9-8d18-d750856959c3",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "12ada024-0f70-4147-8773-2a9fc16abfb0",
          "evidence": "Advocating for board reconstitution, dual-class structure collapse, and performance-based compensation.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:10.261+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 54,
          "frameworkName": "governance"
        }
      ],
      "arcBeats": [
        {
          "to": 54,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 43,
          "name": "The Struggle",
          "beatId": "6dfc22bb-77a1-4de9-93d4-40aaf636a7e5",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Struggle",
            "slug": "overcoming-monster-the-struggle",
            "status": "active",
            "canonId": "019dd9b8-3d24-71b1-9262-9a8f9850fda3",
            "version": 1,
            "description": null
          },
          "evidence": "Discussion of Peloton's Board and Governance",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Development",
            "slug": "development",
            "status": "active",
            "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
            "version": 1,
            "description": "The middle stretch in arcs that have one. Often where length problems creep in."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 55,
      "type": "setup",
      "function": "front_matter",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 6,
        "componentCount": 3,
        "textChars": 98,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:10.116+00",
          "seconds": 2.213,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/55",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-55",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.061,
            "w": 0.184,
            "x": 0.027,
            "y": 0.897
          },
          "kind": "image",
          "text": "BW BLACKWELLS CAPITAL",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.116+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "01346351-1c38-4bd0-85be-4c1152e731f5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.125,
            "w": 0.55,
            "x": 0.225,
            "y": 0.488
          },
          "kind": "title",
          "text": "The Board Should Immediately Put Peloton Up For Sale",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.116+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0baac488-2257-44af-91b4-1091f7c7d90a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.022,
            "w": 0.204,
            "x": 0.398,
            "y": 0.3
          },
          "kind": "title",
          "text": "PELOTON INTERACTIVE, INC.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.116+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2374458e-2fec-4654-9f9a-df3e142dee81",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Slide recipe: Cover",
            "slug": "cover-slide",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
            "version": 1,
            "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
            "description": "The first ten seconds. Build it deliberately.",
            "familyLabel": "slide-recipe",
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "designer",
          "layer": "slide",
          "agents": [
            "designer"
          ],
          "matchId": "a9737021-7d96-4d1b-b873-d82b502574c9",
          "evidence": "The Board Should Immediately Put Peloton Up For Sale",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 23:53:18.40656+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 55,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 65,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 55,
          "name": "The Victory",
          "beatId": "e20f2122-01b4-4a73-b166-8be55824ee78",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Victory",
            "slug": "overcoming-monster-the-victory",
            "status": "active",
            "canonId": "019dd9b8-3dbe-71b9-b5a9-7191b5f8782b",
            "version": 1,
            "description": null
          },
          "evidence": "Conclusion and demands for action",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 56,
      "type": "setup",
      "title": "This is an activist investor deck slide from Blackwells Capital.",
      "function": "propose_solution",
      "rawType": "thesis_headline",
      "block": null,
      "metadata": {
        "slideType": "thesis_headline",
        "slideTypeCanon": {
          "name": "Thesis headline",
          "slug": "thesis_headline",
          "status": "active",
          "canonId": "019de52d-073a-70cb-b9f6-772a597bb5af",
          "version": 1,
          "description": null
        },
        "function": "propose_solution",
        "functionCanon": {
          "name": "Propose solution (contrarian)",
          "slug": "propose_solution",
          "status": "active",
          "canonId": "019de52d-185b-74e9-bdfd-ea8cf318563f",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 32,
        "componentCount": 3,
        "textChars": 1059,
        "nDataPoints": 0,
        "notes": "This is an activist investor deck slide from Blackwells Capital.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:11.047+00",
          "seconds": 3.086,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/56",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-56",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.08,
            "w": 0.9,
            "x": 0.05,
            "y": 0.18
          },
          "kind": "callout",
          "text": "The Board should immediately examine a sale of the company to the highest bidder",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:11.047+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f5812a40-ee5b-4469-9aac-a1dc5926d125",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.9,
            "x": 0.05,
            "y": 0.3
          },
          "kind": "list",
          "text": "Managerial and operational failures have de-rated Peloton's stock from high multiple SaaS valuation to low multiple hardware valuation. Ongoing cash burn, constrained balance sheet, materially higher cost of capital, and significantly bloated cost structure with excess manufacturing capacity will weigh on the Company's valuation and limit its ability to execute a fast turnaround. Peloton's stock will remain in the penalty box for many quarters and will likely continue to trade at a significant valuation discount. Peloton management and the Board have lost credibility with investors. Even under new management, it will take years for stock to regain a reasonable growth multiple. A new, competent management team will need 6-12 months to assess problems and another 1-2 years to fix them. High quality and premium subscriber base represents significant strategic value for a myriad of potential acquirors.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:11.047+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4b2634c8-a4f3-4181-811a-4911688a94a8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "PELOTON STOCK WILL CONTINUE TO LANGUISH AS STANDALONE PUBLIC COMPANY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:11.047+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b81fb24f-b6c2-4217-b03d-713b570dccee",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Call to action",
            "slug": "call-to-action",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4bbb-702a-9ead-82daf188bb7c",
            "version": 1,
            "bodyDocId": null,
            "description": "Explicit prescription of what the audience should do next.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "8376c4a2-8e83-4b78-8506-1807b495c22f",
          "evidence": "The Board should immediately examine a sale of the company to the highest bidder",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:53:18.215775+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 56,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Thesis archetype",
            "slug": "thesis-archetype",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4b0b-7428-9b26-f171d1e753fb",
            "version": 1,
            "bodyDocId": null,
            "description": "A canonical investment / activist thesis shape (breakup, fraud, governance).",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "5d1ac57f-8513-4a5d-b35e-ed223af36d62",
          "evidence": "The Board should immediately examine a sale of the company to the highest bidder",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 23:53:18.174392+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 56,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "optional",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 65,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 55,
          "name": "The Victory",
          "beatId": "e20f2122-01b4-4a73-b166-8be55824ee78",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Victory",
            "slug": "overcoming-monster-the-victory",
            "status": "active",
            "canonId": "019dd9b8-3dbe-71b9-b5a9-7191b5f8782b",
            "version": 1,
            "description": null
          },
          "evidence": "Conclusion and demands for action",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 57,
      "type": "setup",
      "function": "summarize",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 15,
        "componentCount": 3,
        "textChars": 447,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:13.136+00",
          "seconds": 5.162,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/57",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-57",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.5,
            "w": 0.4,
            "x": 0.55,
            "y": 0.23
          },
          "kind": "list",
          "text": "Largest interactive fitness platform, Engaged subscriber base, Large addressable market, Unrealized pricing power, Network effects, Significant value creation opportunities",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:13.136+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4fefd8c8-575c-4a8f-8c57-d0b54b469863",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.4,
            "x": 0.05,
            "y": 0.23
          },
          "kind": "list",
          "text": "Significant value creation opportunities: Bundle with existing subscription and streaming services, Lowered cost of acquisition, Ability to raise prices, Significant SG&A savings, Distribution & logistics synergies",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:13.136+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a38679a4-2c40-4a03-b289-4dcd8c7eb0ad",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "PELOTON IS A STRATEGICALLY VALUABLE ASSET TO MULTIPLE SUITORS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:13.136+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a38a0afe-836e-4bb8-86e3-b9340ee41874",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "List presentation",
            "slug": "list-presentation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
            "version": 1,
            "bodyDocId": null,
            "description": "Bulleted, numbered, or checklist enumerations.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "19cc6326-22c1-4e75-8878-fe112274eec6",
          "evidence": "Significant value creation opportunities: Bundle with existing subscription and streaming services, Lowered cost of acquisition, Ability to raise prices, Significant SG&A savings, Distribution & logistics sy",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 23:53:18.292692+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 57,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 65,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 55,
          "name": "The Victory",
          "beatId": "e20f2122-01b4-4a73-b166-8be55824ee78",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Victory",
            "slug": "overcoming-monster-the-victory",
            "status": "active",
            "canonId": "019dd9b8-3dbe-71b9-b5a9-7191b5f8782b",
            "version": 1,
            "description": null
          },
          "evidence": "Conclusion and demands for action",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 58,
      "type": "evidence",
      "title": "Uses external analyst report (Wedbush) and news media (Reuters) to validate the thesis of strategic interest.",
      "function": "cite_precedent",
      "rawType": "cite_precedent",
      "block": null,
      "metadata": {
        "slideType": "cite_precedent",
        "slideTypeCanon": {
          "name": "Cite precedent",
          "slug": "cite_precedent",
          "status": "active",
          "canonId": "019de52d-12ec-72be-8881-51b438fa76c7",
          "version": 1,
          "description": null
        },
        "function": "cite_precedent",
        "functionCanon": {
          "name": "Cite precedent",
          "slug": "cite_precedent",
          "status": "active",
          "canonId": "019de52d-142b-714b-86d4-58aad7b568ec",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 23,
        "componentCount": 5,
        "textChars": 415,
        "nDataPoints": 0,
        "notes": "Uses external analyst report (Wedbush) and news media (Reuters) to validate the thesis of strategic interest.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:10.839+00",
          "seconds": 2.676,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/58",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-58",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.15,
            "w": 0.55,
            "x": 0.42,
            "y": 0.3
          },
          "kind": "callout",
          "text": "For Cook & Co., acquiring Peloton would be a major strategic coup and catalyze the company’s aggressive health and fitness initiatives over the coming years.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.839+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "065f217d-7f54-4920-9fd7-d74bde6f9ec9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.35,
            "x": 0.05,
            "y": 0.18
          },
          "kind": "image",
          "text": "Wedbush research report screenshot",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.839+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "79919aea-9339-4b96-a078-a3c354e3482d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.55,
            "x": 0.42,
            "y": 0.45
          },
          "kind": "image",
          "text": "Reuters news article screenshot",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.839+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8421e689-7ed5-4314-b39e-6d6442d37d69",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.5,
            "x": 0.42,
            "y": 0.2
          },
          "kind": "paragraph",
          "text": "February 6, 2022. Wedbush issued a research report highlighting several reasons why Peloton would be a strong strategic fit for Apple",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.839+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6264a550-d772-4f04-92ee-1c957a248a2b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "A SALE PROCESS WILL LIKELY ATTRACT SEVERAL STRATEGIC BIDDERS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.839+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a4f3f476-e6a0-405b-94f5-b23cf87d4005",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Authority citation",
            "slug": "authority-citation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
            "version": 1,
            "bodyDocId": null,
            "description": "Quoting an authority figure, study, or precedent to lend weight.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "8677aa6d-b343-4c8d-a1a2-bbbd0dbb2ace",
          "evidence": "Wedbush issued a research report highlighting several reasons why Peloton would be a strong strategic fit for Apple",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:53:18.371961+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 58,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "2ad13bf5-299a-4d3f-bcb8-ca4e802e0cfe",
          "evidence": "Uses Wedbush and Reuters to support the investment thesis.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:10.839+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 58,
          "frameworkName": "authority-citation"
        }
      ],
      "arcBeats": [
        {
          "to": 65,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 55,
          "name": "The Victory",
          "beatId": "e20f2122-01b4-4a73-b166-8be55824ee78",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Victory",
            "slug": "overcoming-monster-the-victory",
            "status": "active",
            "canonId": "019dd9b8-3dbe-71b9-b5a9-7191b5f8782b",
            "version": 1,
            "description": null
          },
          "evidence": "Conclusion and demands for action",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 59,
      "type": "setup",
      "title": "The table uses checkmarks and x-marks to evaluate 17 companies across 6 categories. The companies are grouped into three sectors: Sporting Goods, Content and Su",
      "function": "compare_peers",
      "rawType": "comparison_table",
      "block": null,
      "metadata": {
        "slideType": "comparison_table",
        "slideTypeCanon": {
          "name": "Comparison table",
          "slug": "comparison_table",
          "status": "active",
          "canonId": "019de52d-0a06-73f8-8813-fe022fab1de2",
          "version": 1,
          "description": null
        },
        "function": "compare_peers",
        "functionCanon": {
          "name": "Compare peers",
          "slug": "compare_peers",
          "status": "active",
          "canonId": "019de52d-1453-72ba-a367-9ba3d34c1630",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 16,
        "componentCount": 2,
        "textChars": 203,
        "nDataPoints": 102,
        "notes": "The table uses checkmarks and x-marks to evaluate 17 companies across 6 categories. The companies are grouped into three sectors: Sporting Goods, Content and Subscription, and Technology.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:10.52+00",
          "seconds": 2.145,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/59",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-59",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.78,
            "w": 0.86,
            "x": 0.07,
            "y": 0.14
          },
          "kind": "table",
          "text": "Matrix of 17 companies vs 6 criteria (PTON Subscriber Base, Health & Fitness Business, Cost Synergies, Customer Acq Cost, Hardware/Wearables, Additional Products)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.52+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "440bc9f5-3181-4c4d-bf5c-48b445e4e9b6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.58,
            "x": 0.21,
            "y": 0.05
          },
          "kind": "title",
          "text": "POTENTIAL STRATEGIC ACQUIRORS FOR PELOTON",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:10.52+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4186488b-5a50-48b8-b9c3-8f100e7c67ac",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "2x2 matrix",
            "slug": "matrix-2x2",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
            "version": 1,
            "bodyDocId": null,
            "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "6a64e8f5-bae4-4284-bcb4-233989757809",
          "evidence": "Matrix of 17 companies vs 6 criteria (PTON Subscriber Base, Health & Fitness Business, Cost Synergies, Customer Acq Cost, Hardware/Wearables, Additional Products)",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 23:53:18.448013+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 59,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "2cef9864-c6b5-43d8-b1d2-29dabbc2db93",
          "evidence": "The slide uses a matrix to compare potential acquirors against strategic criteria.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:10.52+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 59,
          "frameworkName": "comparison-frame"
        }
      ],
      "arcBeats": [
        {
          "to": 65,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 55,
          "name": "The Victory",
          "beatId": "e20f2122-01b4-4a73-b166-8be55824ee78",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Victory",
            "slug": "overcoming-monster-the-victory",
            "status": "active",
            "canonId": "019dd9b8-3dbe-71b9-b5a9-7191b5f8782b",
            "version": 1,
            "description": null
          },
          "evidence": "Conclusion and demands for action",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 60,
      "type": "setup",
      "title": "Uses a tornado-style bar chart to show valuation ranges against a current stock price anchor.",
      "function": "show_valuation_bridge",
      "rawType": "valuation_table",
      "block": null,
      "metadata": {
        "slideType": "valuation_table",
        "slideTypeCanon": {
          "name": "Valuation table",
          "slug": "valuation_table",
          "status": "active",
          "canonId": "019de52d-12c3-77cd-8474-6cd39cf844cb",
          "version": 1,
          "description": null
        },
        "function": "show_valuation_bridge",
        "functionCanon": {
          "name": "Show valuation bridge",
          "slug": "show_valuation_bridge",
          "status": "active",
          "canonId": "019de52d-1883-716e-9dec-4981e70b840a",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 24,
        "componentCount": 4,
        "textChars": 375,
        "nDataPoints": 9,
        "notes": "Uses a tornado-style bar chart to show valuation ranges against a current stock price anchor.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:12.038+00",
          "seconds": 3.265,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/60",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-60",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.65,
            "x": 0.05,
            "y": 0.18
          },
          "kind": "chart",
          "text": "Illustrative Value of Peloton Using Myriad Valuation Metrics",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Horizontal bar chart",
              "slug": "bar-horizontal",
              "status": "active",
              "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-horizontal",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:12.038+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6574d3db-5fe8-4443-8381-e1299f84e381",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.25,
            "x": 0.72,
            "y": 0.18
          },
          "kind": "list",
          "text": "Key M&A Assumptions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:12.038+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "be2502bf-1601-40a5-9d23-15578fa8df0c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.7,
            "x": 0.17,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "Source: Company filings and consensus data per Capital IQ. Source: Company closing stock price trading session as of February 4, 2022, per Bloomberg. * Assumes $375 million of SG&A savings at 15x, split two-thirds to Peloton shareholders.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:12.038+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "37ecf9c4-8ddc-43a8-9c55-e91613d747f5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.74,
            "x": 0.13,
            "y": 0.05
          },
          "kind": "title",
          "text": "FAIR VALUE FOR PELOTON IN A SALE IS AT LEAST $65 PER SHARE",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:12.038+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c678eff4-7e74-4d3a-a47a-266823937175",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Valuation: DCF",
            "slug": "dcf",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-2031-7273-9014-0c70beb91e11",
            "version": 1,
            "bodyDocId": "019df269-200e-76ea-8883-6ee35d39c836",
            "description": "You project free cash flows over an explicit forecast period (typically",
            "familyLabel": "valuation-move",
            "categoryName": "Analysis",
            "categorySlug": "analysis"
          },
          "agent": "architect",
          "layer": "slide",
          "agents": [
            "architect"
          ],
          "matchId": "9647d709-b10b-4083-99f0-703db9c7b066",
          "evidence": "Source: Company filings and consensus data per Capital IQ.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:53:18.528429+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 60,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "8ef2820f-2cab-41fa-89a5-b7b86a1a909e",
          "evidence": "Comparison of multiple valuation methodologies against current market price",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:12.038+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 60,
          "frameworkName": "valuation-bridge"
        }
      ],
      "arcBeats": [
        {
          "to": 65,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 55,
          "name": "The Victory",
          "beatId": "e20f2122-01b4-4a73-b166-8be55824ee78",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Victory",
            "slug": "overcoming-monster-the-victory",
            "status": "active",
            "canonId": "019dd9b8-3dbe-71b9-b5a9-7191b5f8782b",
            "version": 1,
            "description": null
          },
          "evidence": "Conclusion and demands for action",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 61,
      "type": "setup",
      "title": "The table calculates the required penetration for value accretion and the potential value creation at 2.5% and 5% penetration levels for 8 major media/tech comp",
      "function": "quantify_opportunity",
      "rawType": "valuation_table",
      "block": null,
      "metadata": {
        "slideType": "valuation_table",
        "slideTypeCanon": {
          "name": "Valuation table",
          "slug": "valuation_table",
          "status": "active",
          "canonId": "019de52d-12c3-77cd-8474-6cd39cf844cb",
          "version": 1,
          "description": null
        },
        "function": "quantify_opportunity",
        "functionCanon": {
          "name": "Quantify opportunity",
          "slug": "quantify_opportunity",
          "status": "active",
          "canonId": "019de52d-17e4-726f-aa15-83350acef1dd",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 37,
        "componentCount": 4,
        "textChars": 745,
        "nDataPoints": 32,
        "notes": "The table calculates the required penetration for value accretion and the potential value creation at 2.5% and 5% penetration levels for 8 major media/tech companies.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:11.653+00",
          "seconds": 2.778,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/61",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-61",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.25,
            "w": 0.315,
            "x": 0.051,
            "y": 0.245
          },
          "kind": "list",
          "text": "At a $75 per share purchase price, an acquisition of Peloton would be accretive to many strategic buyers with very modest cross-selling and penetration assumptions. Amazon, for example, would need just 2.3% penetration of its Prime subscribers to make the acquisition accretive",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:11.653+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a9820059-5772-4fd2-ab04-cf6ccbf61e37",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.58,
            "x": 0.175,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "Note: Assumes PTON incremental margin of 60%, below managements guidance of 70%, on current subscription prices. Accretion based on 2022E EBITDA multiples per Capital IQ. Sources: Company filings and publicly available data.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:11.653+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4a5cd8e9-31d7-4ffd-9cd1-c8e3f6fdc18e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.58,
            "x": 0.37,
            "y": 0.22
          },
          "kind": "table",
          "text": "Table showing subscriber counts, required penetration for accretion, and value creation at 2.5% and 5% penetration for Netflix, Spotify, Amazon Prime, Disney+, HBOmax, Paramount+, Hulu, and SiriusXM.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Valuation table",
              "slug": "valuation",
              "status": "active",
              "canonId": "019de52d-034c-74ed-b5c8-22b5e6ac196d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "valuation",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:11.653+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a32eecba-5c0a-4053-8283-621710687dc7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.038,
            "w": 0.592,
            "x": 0.204,
            "y": 0.055
          },
          "kind": "title",
          "text": "STRATEGIC BUYERS COULD EASILY PAY $75 / SHARE",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:11.653+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "37a58151-06dd-4c2b-a068-f095b95909ba",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "ca0c1bd7-c651-42fb-b653-adf8b449d02e",
          "evidence": "The slide uses a table to quantify the financial benefit of an acquisition for potential buyers.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:11.653+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 61,
          "frameworkName": "quantify_opportunity"
        }
      ],
      "arcBeats": [
        {
          "to": 65,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 55,
          "name": "The Victory",
          "beatId": "e20f2122-01b4-4a73-b166-8be55824ee78",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Victory",
            "slug": "overcoming-monster-the-victory",
            "status": "active",
            "canonId": "019dd9b8-3dbe-71b9-b5a9-7191b5f8782b",
            "version": 1,
            "description": null
          },
          "evidence": "Conclusion and demands for action",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 62,
      "type": "setup",
      "function": "transition",
      "rawType": "section_divider",
      "block": null,
      "metadata": {
        "slideType": "section_divider",
        "slideTypeCanon": {
          "name": "Section divider",
          "slug": "section_divider",
          "status": "active",
          "canonId": "019de52d-066a-7402-9554-6ae504999041",
          "version": 1,
          "description": null
        },
        "function": "transition",
        "functionCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-1365-7149-92aa-66df859e75fd",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 3,
        "componentCount": 2,
        "textChars": 35,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:11.986+00",
          "seconds": 2.939,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/62",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-62",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.06,
            "w": 0.2,
            "x": 0.4,
            "y": 0.48
          },
          "kind": "title",
          "text": "Conclusion",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:11.986+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6d3bf7d9-95f1-4897-a62b-d2464b66832f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.22,
            "x": 0.39,
            "y": 0.3
          },
          "kind": "title",
          "text": "PELOTON INTERACTIVE, INC.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:11.986+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "822dcc45-9886-4162-bc7e-225d0988de71",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 65,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 55,
          "name": "The Victory",
          "beatId": "e20f2122-01b4-4a73-b166-8be55824ee78",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Victory",
            "slug": "overcoming-monster-the-victory",
            "status": "active",
            "canonId": "019dd9b8-3dbe-71b9-b5a9-7191b5f8782b",
            "version": 1,
            "description": null
          },
          "evidence": "Conclusion and demands for action",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 63,
      "type": "setup",
      "title": "Includes 'RIGHT NOW' stamps to emphasize urgency.",
      "function": "state_next_steps",
      "rawType": "closing_ask",
      "block": null,
      "metadata": {
        "slideType": "closing_ask",
        "slideTypeCanon": {
          "name": "Closing ask",
          "slug": "closing_ask",
          "status": "active",
          "canonId": "019de52d-0aa4-750f-8aa1-8d622dd99f5c",
          "version": 1,
          "description": null
        },
        "function": "state_next_steps",
        "functionCanon": {
          "name": "State next steps",
          "slug": "state_next_steps",
          "status": "active",
          "canonId": "019de52d-14ca-70ac-b534-971f458cdf29",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 27,
        "componentCount": 6,
        "textChars": 134,
        "nDataPoints": 1,
        "notes": "Includes 'RIGHT NOW' stamps to emphasize urgency.",
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:15.454+00",
          "seconds": 6.336,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/63",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-63",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.06,
            "w": 0.94,
            "x": 0.03,
            "y": 0.158
          },
          "kind": "callout",
          "text": "Urgent action is needed to protect shareholder value",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:15.454+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5e869fe2-5f02-4344-99c9-103bb5625a1f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.11,
            "x": 0.85,
            "y": 0.335
          },
          "kind": "image",
          "text": "RIGHT NOW",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:15.454+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0ff34077-dc5a-4419-949d-c8544a76c670",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.11,
            "x": 0.85,
            "y": 0.545
          },
          "kind": "image",
          "text": "RIGHT NOW",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:15.454+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e61d67a3-22ff-4ec3-876c-433f473dbba8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.11,
            "x": 0.85,
            "y": 0.755
          },
          "kind": "image",
          "text": "RIGHT NOW",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:15.454+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ebd17581-cfb4-4d36-99b2-71ff9d164add",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.94,
            "x": 0.03,
            "y": 0.244
          },
          "kind": "table",
          "text": "Issue, Key Considerations, Action Item, When?",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:15.454+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b21ba6f8-bc72-4598-9229-58ab463ad077",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.16,
            "x": 0.42,
            "y": 0.05
          },
          "kind": "title",
          "text": "CONCLUSION",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:15.454+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9e2cc9ff-9d29-4027-be91-337546e4a048",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Call to action",
            "slug": "call-to-action",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4bbb-702a-9ead-82daf188bb7c",
            "version": 1,
            "bodyDocId": null,
            "description": "Explicit prescription of what the audience should do next.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "3c6cef9c-8200-4883-9aef-17477248006f",
          "evidence": "Urgent action is needed to protect shareholder value",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 23:53:18.682829+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 63,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "9490798b-232a-41ff-888e-e7bb80843d0b",
          "evidence": "Focus on board composition and dual-class voting",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 13:07:15.454+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 63,
          "frameworkName": "governance"
        }
      ],
      "arcBeats": [
        {
          "to": 65,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 55,
          "name": "The Victory",
          "beatId": "e20f2122-01b4-4a73-b166-8be55824ee78",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Victory",
            "slug": "overcoming-monster-the-victory",
            "status": "active",
            "canonId": "019dd9b8-3dbe-71b9-b5a9-7191b5f8782b",
            "version": 1,
            "description": null
          },
          "evidence": "Conclusion and demands for action",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 64,
      "type": "setup",
      "function": "state_demand",
      "rawType": "demand_list",
      "block": null,
      "metadata": {
        "slideType": "demand_list",
        "slideTypeCanon": {
          "name": "Demand list",
          "slug": "demand_list",
          "status": "active",
          "canonId": "019de52d-110e-76af-8c96-2017430183b1",
          "version": 1,
          "description": null
        },
        "function": "state_demand",
        "functionCanon": {
          "name": "State demand",
          "slug": "state_demand",
          "status": "active",
          "canonId": "019de52d-180b-70a3-99c7-c832ea7db96b",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 42,
        "componentCount": 6,
        "textChars": 802,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:12.64+00",
          "seconds": 3.46,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/64",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-64",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.44,
            "x": 0.51,
            "y": 0.22
          },
          "kind": "callout",
          "text": "Blackwells' Demand to Inspect Peloton's Books and Records",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:12.64+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b0885d8e-e330-4584-b2e7-7b2483d36a62",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.26,
            "x": 0.6,
            "y": 0.3
          },
          "kind": "image",
          "text": "Legal letter from Vinson & Elkins to Peloton",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:12.64+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b30ccecd-2b00-4826-b7cc-4c26935979bc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.45,
            "x": 0.05,
            "y": 0.35
          },
          "kind": "list",
          "text": "Investigating possible breaches of fiduciary duty, mismanagement, and other violations of law by members of the Company's Board and management in connection with: Testing the veracity of the statements of Directors and Officers concerning revenue, profits, and inventory; Testing the propriety of the Company's public disclosures regarding safety of its Tread and Tread+ products; Investigating Mr. Foley's and Ms. Foley's suitability for office",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:12.64+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4276a23c-cd35-44f6-9e59-a71f47c5e96b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.4,
            "x": 0.05,
            "y": 0.22
          },
          "kind": "paragraph",
          "text": "Blackwells has submitted a formal demand to inspect Peloton's books and records for the following purposes:",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:12.64+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "44bf78b8-4cd5-4f0b-b4c9-7bec1ce05edd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.4,
            "x": 0.17,
            "y": 0.96
          },
          "kind": "source-note",
          "text": "Source: https://www.blackwellscap.com/wp-content/uploads/2022/02/2022.02.07-Letter-from-C.-Duffy-to-H.-Kushi.pdf",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:12.64+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c1a32218-c12f-48ef-821c-1d2618a62fc5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.55,
            "x": 0.225,
            "y": 0.05
          },
          "kind": "title",
          "text": "SHAREHOLDERS DESERVE MORE INFORMATION",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:12.64+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "43f013dc-889d-4900-80f0-a13d740a134f",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 65,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 55,
          "name": "The Victory",
          "beatId": "e20f2122-01b4-4a73-b166-8be55824ee78",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Victory",
            "slug": "overcoming-monster-the-victory",
            "status": "active",
            "canonId": "019dd9b8-3dbe-71b9-b5a9-7191b5f8782b",
            "version": 1,
            "description": null
          },
          "evidence": "Conclusion and demands for action",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 65,
      "type": "appendix",
      "function": "other",
      "rawType": "appendix",
      "block": null,
      "metadata": {
        "slideType": "appendix",
        "slideTypeCanon": {
          "name": "Appendix",
          "slug": "appendix",
          "status": "active",
          "canonId": "019de52d-0762-71f8-b564-89ab863301cc",
          "version": 1,
          "description": null
        },
        "function": "other",
        "functionCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 19,
        "componentCount": 5,
        "textChars": 301,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": null,
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 13:07:14.478+00",
          "seconds": 5.256,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019de072-1f6e-7109-8d50-4e45b3936efe/65",
        "deck": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe",
        "deckAnchor": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe#slide-65",
        "deckJson": "/decks/019de072-1f6e-7109-8d50-4e45b3936efe.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.12,
            "w": 0.12,
            "x": 0.05,
            "y": 0.1
          },
          "kind": "image",
          "text": "Blackwells Capital Logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:14.478+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9fdef99d-1626-47cb-9a5c-64ed7f1bff96",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.2,
            "x": 0.778,
            "y": 0.463
          },
          "kind": "paragraph",
          "text": "Media Relations\nGagnier Communications\nDan Gagnier / Jeffrey Mathews\n646-569-5897\nBlackwells@gagnierfc.com",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:14.478+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0009f2c5-0d3b-4212-a3bc-27d32915b35e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.25,
            "x": 0.348,
            "y": 0.463
          },
          "kind": "paragraph",
          "text": "Daniel W. Lawrence\nChief Operating Officer & Portfolio Manager\n\nW. Gage Holzhauer\nExecutive Director | Investments",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:14.478+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "47d3587a-650d-4b97-9117-7bab647729ae",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.15,
            "x": 0.605,
            "y": 0.463
          },
          "kind": "paragraph",
          "text": "Investor Relations\nIR@blackwellscap.com",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:14.478+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "94e72223-02dc-4c19-9d07-2f801591555a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.25,
            "x": 0.05,
            "y": 0.46
          },
          "kind": "title",
          "text": "CONTACT INFORMATION",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 13:07:14.478+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "11cd4360-7f00-43f5-a5c0-6172e9ce9a72",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 65,
          "arc": {
            "name": "Overcoming the Monster",
            "slug": "overcoming-monster",
            "status": "active",
            "bestFor": "Competitive positioning, rallying teams",
            "canonId": "019dd956-6339-76ac-9cbf-4b377c3aa89e",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "The Monster -> The Call -> The Struggle -> The Victory -> The New Order",
            "description": null,
            "familyLabel": null
          },
          "from": 55,
          "name": "The Victory",
          "beatId": "e20f2122-01b4-4a73-b166-8be55824ee78",
          "matchId": "a60c0f58-7dc4-4dea-ac38-2511008e19ab",
          "beatType": {
            "name": "The Victory",
            "slug": "overcoming-monster-the-victory",
            "status": "active",
            "canonId": "019dd9b8-3dbe-71b9-b5a9-7191b5f8782b",
            "version": 1,
            "description": null
          },
          "evidence": "Conclusion and demands for action",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 65,
          "from": 1,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "74a923c7-9706-414c-a2cd-ac4acf730c75",
          "evidence": "The document presents a clear and detailed critique of Peloton's management and governance",
          "position": 1,
          "objective": "To present a clear call to action",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:19:00.939437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 19,
      "to": 42,
      "label": "The Monster",
      "description": "Detailed critique of Peloton's management and governance"
    },
    {
      "from": 1,
      "to": 4,
      "label": "The Call",
      "description": "Introduction and executive summary"
    },
    {
      "from": 43,
      "to": 54,
      "label": "The Struggle",
      "description": "Discussion of Peloton's Board and Governance"
    },
    {
      "from": 55,
      "to": 65,
      "label": "The Victory",
      "description": "Conclusion and demands for action"
    }
  ],
  "loops": [
    {
      "from": 19,
      "to": 42,
      "label": "Pattern Hunter",
      "description": "To demonstrate Peloton's poor performance"
    },
    {
      "from": 1,
      "to": 65,
      "label": "Golden Circle",
      "description": "To present a clear call to action"
    }
  ]
}