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            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 33,
          "name": "Action",
          "beatId": "78c79ac9-b1e0-4c5e-a081-8b73af663138",
          "matchId": "d7468e21-f293-49ad-a075-a851cfa2d9ed",
          "beatType": {
            "name": "Action",
            "slug": "monroes-sequence-action",
            "status": "active",
            "canonId": "019dd9b8-181e-760d-befc-010c2424fa89",
            "version": 1,
            "description": null
          },
          "evidence": "The deck concludes with a call to action and next steps",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 1,
      "to": 4,
      "label": "Attention",
      "description": "The deck starts with an overview and agenda"
    },
    {
      "from": 5,
      "to": 12,
      "label": "Need",
      "description": "The deck presents market trends and customer needs"
    },
    {
      "from": 13,
      "to": 32,
      "label": "Satisfaction",
      "description": "The deck showcases Essity's strengths and solutions"
    },
    {
      "from": 33,
      "to": 105,
      "label": "Action",
      "description": "The deck concludes with a call to action and next steps"
    }
  ],
  "loops": [
    {
      "from": 12,
      "to": 20,
      "label": "Golden Circle",
      "description": "Why Essity's approach to well-being and sustainability is key"
    },
    {
      "from": 21,
      "to": 30,
      "label": "Cost Of Inaction",
      "description": "The consequences of not acting on sustainability and well-being"
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  ]
}