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      {
        "tool": {
          "name": "Data Story Arc",
          "slug": "data-story-arc",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
          "version": 1,
          "bodyDocId": null,
          "description": "Context → Conflict → Insight → Implication structure for data narratives",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "5b2b54d2-c345-4a43-947a-5f785af6aab5",
        "evidence": "metric/big-number: Snapchatters play with AR Lenses 6B+ times per day on average.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 23:47:11.167394+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
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        },
        "pageNumber": 12,
        "whyItWorks": null,
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      },
      {
        "tool": {
          "name": "Visual emphasis",
          "slug": "visual-emphasis",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
          "version": 1,
          "bodyDocId": null,
          "description": "Drawing the eye to one element above the rest of the slide.",
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          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "88f9730c-f144-4997-87bc-e3cae9247fd6",
        "evidence": "image/screenshot: Machine-Learning Lenses",
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        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:47:11.207125+00",
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          "seconds": null,
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        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
          "version": 1,
          "bodyDocId": null,
          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "b0c2de4c-4fc8-4e88-beaa-b11d45675054",
        "evidence": "subtitle: The Communications platform is where Snapchatters express themselves through pictures and messages with their closest friends.",
        "pageRefs": null,
        "priority": "Core",
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        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:47:11.289376+00",
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        "pageNumber": 13,
        "whyItWorks": null,
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      },
      {
        "tool": {
          "name": "Slide visual craft",
          "slug": "visual-craft",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2d56-7739-ab65-cc2e091a109b",
          "version": 1,
          "bodyDocId": "019df269-2d32-736a-ae59-0250c5540c9a",
          "description": "What separates a 5/5-visual-craft deck from a 3/5 one.",
          "familyLabel": "slide-recipe",
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "designer",
        "layer": "slide",
        "agents": [
          "designer"
        ],
        "matchId": "110bdda1-5bb1-488c-9743-8e5c030b5c4a",
        "evidence": "image/screenshot: Chat interface screenshot",
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        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:47:11.330267+00",
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        "pageNumber": 13,
        "whyItWorks": null,
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      },
      {
        "tool": {
          "name": "Storytelling Effect",
          "slug": "storytelling-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-981b-74f9-9096-5c8df03dab5a",
          "version": 1,
          "bodyDocId": null,
          "description": "Stories are remembered up to 22x better than facts alone",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "0baf729b-bede-4ae0-92f9-2612a8daf823",
        "evidence": "paragraph/paragraph: Friend Stories enable our community to create and share pictures and videos from their day with their friends on Snapchat and in chronological order.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 23:47:11.411505+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
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        },
        "pageNumber": 14,
        "whyItWorks": null,
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        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Anchors",
          "slug": "visual-anchors",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c264-7357-a791-89fa5f02a400",
          "version": 1,
          "bodyDocId": null,
          "description": "Design elements that guide users' eyes through the content intentionally",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "e44bc0fe-87bf-4108-9b6a-e219274a4b0e",
        "evidence": "image/screenshot: Friend Stories UI",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:47:11.452174+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
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        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
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      },
      {
        "tool": {
          "name": "Narrative foundations (from the Storymakers methodology)",
          "slug": "narrative-foundations",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-258b-71bd-ad14-53598df04d2b",
          "version": 1,
          "bodyDocId": "019df269-2567-736e-8b9c-4ec77611334a",
          "description": "This skill focuses on the *adversarial* genre — activist campaigns, short",
          "familyLabel": "narrative-block",
          "categoryName": "Narrative & Transformation",
          "categorySlug": "narrative-transformation"
        },
        "agent": "storyteller",
        "layer": "slide",
        "agents": [
          "storyteller"
        ],
        "matchId": "4e2123d8-b378-43c8-8551-761382e16eec",
        "evidence": "paragraph/paragraph: The Snap Map is a personalized map that connects our community with their friends and with the world around them through place listings and stories posted by our community.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:47:11.532786+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
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        },
        "pageNumber": 15,
        "whyItWorks": null,
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        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "c4c0503c-d9ab-433d-8a16-c5e424818e59",
        "evidence": "title/headline: Snap Map",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:47:11.575369+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
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        },
        "pageNumber": 15,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Section divider",
          "slug": "section-divider",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7",
          "version": 1,
          "bodyDocId": null,
          "description": "A transitional slide marking the start of a new section.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "fe0db38d-8552-4538-8419-f65a4279770b",
        "evidence": "title/headline: Partner Ecosystem",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 23:47:11.697212+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Canvas framework",
          "slug": "canvas-framework",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-5005-762c-82f8-265b08436ca1",
          "version": 1,
          "bodyDocId": null,
          "description": "Named canvas (business model canvas, value prop canvas, etc.).",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "b33e13b7-e15f-491a-876a-d3785d87a023",
        "evidence": "image/screenshot: Spotlight interface",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:47:11.779284+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "optional",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
          "version": 1,
          "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "d9af55f9-3d57-46a4-ae36-67c7baa66c9b",
        "evidence": "metric/big-number: 200K+ Lens Creators have used Lens Studio.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:47:11.859949+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
        "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
      },
      {
        "tool": {
          "name": "Visual emphasis",
          "slug": "visual-emphasis",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
          "version": 1,
          "bodyDocId": null,
          "description": "Drawing the eye to one element above the rest of the slide.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "71a8ca6b-1261-4a54-8288-9323373fc6c9",
        "evidence": "image/screenshot: Lens Studio interface showing 3D model editing",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:47:11.900451+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 19,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Core Message Extraction",
          "slug": "core-message-extraction",
          "status": "active",
          "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
          "version": 1,
          "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
          "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "77e91815-c0d4-4062-bf6d-d5d335422958",
        "evidence": "paragraph/paragraph: We provide our broader creator community with the same tools used internally to develop AR Lenses by offering them access to Lens Studio, an easy-to-use yet incredibly powerful AR-development platfor",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 23:47:11.983507+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
        "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
        "cardinality": null,
        "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
      },
      {
        "tool": {
          "name": "Slide visual craft",
          "slug": "visual-craft",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2d56-7739-ab65-cc2e091a109b",
          "version": 1,
          "bodyDocId": "019df269-2d32-736a-ae59-0250c5540c9a",
          "description": "What separates a 5/5-visual-craft deck from a 3/5 one.",
          "familyLabel": "slide-recipe",
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "designer",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "719a3400-7620-4e03-a5d6-d011060602f1",
        "evidence": "image/screenshot: Snapchat mobile interface showing AR lens in use",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:47:12.024799+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 20,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Story Moments",
          "slug": "story-moments",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-ae4e-768d-a18b-108e6cda511e",
          "version": 1,
          "bodyDocId": null,
          "description": "Design key emotional beats: The Shock, The Vision, The Proof, The Choice, The Call",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "1276d1ac-c9dc-4c6d-a8b3-522cb98f3fc8",
        "evidence": "paragraph/paragraph: Through Spotlight and our powerful creative tools, Creators can develop content, reach millions of Snapchatters, grow their audience, and connect with fans, all in accordance with our privacy standar",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:47:12.106453+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 21,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Visual Anchors",
          "slug": "visual-anchors",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c264-7357-a791-89fa5f02a400",
          "version": 1,
          "bodyDocId": null,
          "description": "Design elements that guide users' eyes through the content intentionally",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "8b561194-c5e5-42bd-ad30-21a9f16be805",
        "evidence": "image/screenshot: Creator Fund/Challenges interface",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 23:47:12.147349+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 21,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Evidence Matrix",
          "slug": "evidence-matrix",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7ecc-74c2-b46c-0b9c1f4c73d7",
          "version": 1,
          "bodyDocId": null,
          "description": "Planning visual assets: Claim → Evidence Needed → Data Source → Visual Type",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "21aebd4f-cc02-48b8-be98-21e6a069093a",
        "evidence": "metric/big-number: 120M+",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
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