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"locked": true }, { "page": 10, "type": "analysis", "title": "Includes definitions for MUPs and ARPMUP.", "function": "analyze_data", "rawType": "kpi_overview", "block": null, "metadata": { "slideType": "kpi_overview", "slideTypeCanon": { "name": "KPI overview (contrarian)", "slug": "kpi_overview", "status": "active", "canonId": "019de52d-11d5-7328-b1d1-5368a03e7796", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 71, "componentCount": 5, "textChars": 1199, "nDataPoints": 8, "notes": "Includes definitions for MUPs and ARPMUP.", "elementsJson": null, "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 14:02:02.249+00", "seconds": 4.666, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019de070-3d47-7698-b3b7-293379530871/10", "deck": "/decks/019de070-3d47-7698-b3b7-293379530871", "deckAnchor": "/decks/019de070-3d47-7698-b3b7-293379530871#slide-10", "deckJson": "/decks/019de070-3d47-7698-b3b7-293379530871.json" }, "components": [ { "bbox": { "h": 0.335, "w": 0.455, "x": 0.048, "y": 0.248 }, "kind": "list", "text": "Monthly Unique Payers (\"MUPs\")\nWe define MUPs as the number of unique paid users per month who had a paid engagement (i.e., participated in a real-money DFS contest, sports bet or casino game) across one or more of our product offerings via our platform\nMUPs is a key indicator of the scale of our user base and awareness of our brand\nWe believe that growth of our MUP base is generally indicative of our long-term revenue growth potential of our B2C segment although MUPs in individual periods may be less indicative of our longer-term expectations", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 14:02:02.249+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6eb91191-35db-48c9-89f4-d53c39f775f7", "parentComponentId": null }, { "bbox": { "h": 0.258, "w": 0.455, "x": 0.048, "y": 0.596 }, "kind": "list", "text": "Average Revenue per MUP (\"ARPMUP\")\nWe define and calculate ARPMUP as the average monthly revenue for a reporting period, divided by MUPs (i.e., the average number of unique payers) for the same period\nARPMUP represents our ability to drive usage and monetization of our product offerings\nWe use ARPMUP to analyze comparative revenue growth and measure customer monetization and engagement trends", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 14:02:02.249+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bf4f20f6-6313-4a24-9760-8b9bf4242343", "parentComponentId": null }, { "bbox": { "h": 0.728, "w": 0.512, "x": 0.476, "y": 0.345 }, "kind": "table", "text": "Three months ended June 30, 2020 2019; Six months ended June 30, 2020 2019; Monthly Unique Payers (\"MUPs\") (Users in 000s) 295 456 508 537; Average Revenue per MUP (\"ARPMUP\") $63 $42 $47 $39", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "KPI table", "slug": "kpi", "status": "active", "canonId": "019de52d-0324-7799-a84e-d0885a8ad400", "version": 1, "description": null }, "framework": null }, "subkind": "kpi", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 14:02:02.249+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4f88bb0f-8efd-456f-96d4-821461cc94a4", "parentComponentId": null }, { "bbox": { "h": 0.025, "w": 0.493, "x": 0.048, "y": 0.028 }, "kind": "title", "text": "DRAFTKINGS KPI COMPARISON OVER TIME", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": 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"source-note", "text": "Note: Table does not include Class B shares, which have no economic or participating rights. (1)-(5) footnotes regarding TSM assumptions.", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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