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      "label": "Complication",
      "description": "Slides 10-11 introduce the complication of COVID-19 and Farfetch's actions to address it"
    },
    {
      "from": 12,
      "to": 12,
      "label": "Key Takeaways",
      "description": "Slide 12 provides key takeaways from Farfetch's Q1 2020 performance"
    },
    {
      "from": 13,
      "to": 13,
      "label": "Satisfaction",
      "description": "Slide 13 provides satisfaction with the company's positioning for long-term growth"
    }
  ],
  "loops": [
    {
      "from": 10,
      "to": 11,
      "label": "Cost Of Inaction",
      "description": "What are the consequences of not addressing COVID-19"
    },
    {
      "from": 12,
      "to": 13,
      "label": "Quick Win Big Bet",
      "description": "What are the key takeaways from Farfetch's Q1 2020 performance"
    }
  ]
}