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          "text": "FORWARD-LOOKING STATEMENTS\nCertain statements in this update, including statements in the \"Outlook\" section; statements relating to the development, production, volumes, demand, deliveries, market share, features and/or timing of existing and future Tesla products and technologies such as Model 3, Model Y, Tesla Semi, Tesla pickup truck, Tesla Roadster, Autopilot and Full Self Driving features, our energy products such as Megapack, and our financial services such as Tesla Insurance; statements regarding revenue, cash availability and generation, cash flow, gross margin, spending, capital expenditure and profitability targets; statements regarding productivity improvements, cost reductions and capacity expansion plans; statements regarding expansion and ramp at the Tesla Factory, Gigafactory Shanghai and a future Gigafactory in Europe, including cost, project financing, regulatory clearance and timing, plans and output expectations, are \"forward-looking statements\" that are subject to risks and uncertainties. These forward-looking statements are based on management's current expectations, and as a result of certain risks and uncertainties, actual results may differ materially from those projected. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: the risk of delays in the manufacture, production, delivery and/or completion of our vehicles and energy products and product features, including Model 3 and our autonomous driving features; our ability to grow our production, sales, delivery and servicing capabilities, and manage future growth effectively, especially internationally; consumers' willingness to adopt electric vehicles generally and our ability to design and grow simultaneous and separate market acceptance of and demand for our vehicles, including future vehicle models such as Model Y; the ability of suppliers to meet quality and part delivery expectations at increasing volumes, especially with respect to our high-volume models; our ability to sustain and further grow our ramp of battery cell, energy product and product component production at Gigafactory1; our ability to ramp Gigafactory Shanghai in accordance with our plans; any failures by Tesla products to perform as expected or if product recalls occur; our ability to continue to reduce or control manufacturing and other costs; competition in the automotive and energy product markets generally and the alternative fuel vehicle market and the premium vehicle markets in particular; our ability to execute on our evolving strategy for product sales, service, charging and other customer infrastructure; the unavailability, reduction or elimination of government and economic incentives for electric vehicles and energy products; potential difficulties in performing and realizing potential benefits under definitive agreements for our existing and future manufacturing facilities; our ability to attract and retain key employees and qualified personnel; our ability to maintain the security of our information and product systems; our compliance with various regulations and laws applicable to our operations and products, which may evolve from time to time; risks relating to our indebtedness and financing strategies; and adverse foreign exchange movements. More information on potential factors that could affect our financial results is included from time to time in our Securities and Exchange Commission filings and reports, including the risks identified under the section captioned \"Risk Factors\" in our quarterly report on Form 10-Q filed with the SEC on July 29, 2019. Tesla disclaims any obligation to update information contained in these forward-looking statements whether as a result of new information, future events, or otherwise.",
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          "text": "NON-GAAP FINANCIAL INFORMATION\nConsolidated financial information has been presented in accordance with GAAP as well as on a non-GAAP basis to supplement our consolidated financial results. Our non-GAAP financial measures include non-GAAP automotive gross margin, non-GAAP net income (loss) attributable to common stockholders, non-GAAP net income (loss) attributable to common stockholders on a per share basis, earnings before interest, tax, depreciation, and amortization (\"EBITDA\"), EBITDA margin, and operating cash flows less capital expenditures (free cash flow). Management believes that it is useful to supplement its GAAP financial statements with this non-GAAP information because management uses such information internally for its operating, budgeting and financial planning purposes. These non-GAAP financial measures also facilitate management's internal comparisons to Tesla's historical performance as well as comparisons to the operating results of other companies. Management also believes that presentation of the non-GAAP financial measures provides useful information to our investors regarding our financial condition and results of operations because it allows investors greater transparency to the information used by Tesla management in its financial and operational decision-making so that investors can see through the eyes of Tesla management regarding important financial metrics that Tesla management uses to run the business as well as allows investors to better understand Tesla's performance. Non-GAAP information is not prepared under a comprehensive set of accounting rules and therefore, should only be read in conjunction with financial information reported under U.S. GAAP when understanding Tesla's operating performance. A reconciliation between GAAP and non-GAAP financial information is provided above.",
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            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 1,
      "to": 3,
      "label": "Attention",
      "description": "The deck starts with a cover slide and executive summary to grab attention"
    },
    {
      "from": 4,
      "to": 6,
      "label": "Need",
      "description": "The deck presents financial and operational summaries to highlight Tesla's current status"
    },
    {
      "from": 7,
      "to": 10,
      "label": "Satisfaction",
      "description": "The deck showcases Tesla's achievements and outlook to demonstrate satisfaction"
    },
    {
      "from": 11,
      "to": 28,
      "label": "Action",
      "description": "The deck concludes with a call to action and supporting data"
    }
  ],
  "loops": [
    {
      "from": 4,
      "to": 6,
      "label": "Cost Of Inaction",
      "description": "Highlight the importance of investing in Tesla"
    },
    {
      "from": 7,
      "to": 10,
      "label": "Hypothesis Test",
      "description": "Test the hypothesis of Tesla's growth and improvement"
    }
  ]
}