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        "evidence": "diagram/process showing steps to set up and use Skype",
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      {
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          "description": "Choosing the right chart type for your data and message",
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          "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines",
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          "description": "Two or more states/subjects placed side by side to expose a gap.",
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          "description": "Geographic or spatial visualisation.",
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        "evidence": "image/map: World map showing Skype user distribution",
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      {
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        "evidence": "diagram/process: Q+A before purchase, Closing transaction, Order status",
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          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
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          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
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          "categoryName": "Block",
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        "agent": "Storyteller",
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        "agents": [
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        "matchId": "bb30a057-d864-4e84-b14d-bc4de1ac438c",
        "evidence": "paragraph/paragraph: 5M e-mail messages are initiated per day between eBay buyers & sellers",
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        "priority": "Core",
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        "confidence": 0.5,
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          "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18",
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          "description": "Structured definition of the problem: What? Who? Where? When? Scale?",
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        "agents": [
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        "matchId": "3b99f1e0-b34b-4cdb-8d92-692dc3fdd09f",
        "evidence": "table/data: Friction point: Trust & safety -> Feedback; Description -> Pictures; Payments -> PayPal; Shipping -> USPS Priority Mail",
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      {
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          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
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          "categoryName": "Block",
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        "agent": "Storyteller",
        "layer": "slide",
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        "evidence": "Removing friction is powerful",
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        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
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        "agent": "storyteller",
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          "description": "Bulleted, numbered, or checklist enumerations.",
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        "evidence": "list/bullet: Accelerate existing categories",
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          "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
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          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
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        "matchId": "8a4185e8-10b4-422e-a66b-410c9887cb2a",
        "evidence": "image/icon-grid: Motors, Business and industrial, Collectibles, Sporting goods, Music instruments, Jewelry and watches",
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        "confidence": 0.5,
        "extraction": {
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        "cardinality": "common",
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      {
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          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
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          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
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          "categoryName": "Block",
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        "agents": [
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        "matchId": "e7846607-785a-4343-a749-715f1ebed1b8",
        "evidence": "Communications enables expansion into new categories",
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        "priority": "Core",
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        "extraction": {
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        "pageNumber": 32,
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      {
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