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        "whyItWorks": "- **Accountability needs a face.** Voters (shareholders, regulators,\n  journalists) act faster against people than institutions.\n- **Credibility rises with specificity.** \"The CFO has repeatedly missed\n  guidance\" > \"Management has missed guidance\".\n- It **pre-empts evasion**. An individual can be removed; an abstraction\n  cannot.\n- It **forces the target to respond personally** — and their defensive\n  response usually generates more attention for your thesis.",
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        "evidence": "This slide is titled 'Executive Summary' and has a type of 'executive_summary'",
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        "evidence": "callout/primary: Spruce Point highlights that FIGS materially expanded its Risk Factor language around its market opportunity in the recent 10-K. Of notable concern, FIGS now warns it has “not independently verified” any",
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        "whyItWorks": "- **Maximum credibility**: no adjective you could write is as damning as the\n  target's own prior statement.\n- **No rebuttal path**: management can't argue they didn't say it.\n- **It forces accountability onto a person**, not an institution — even if\n  you aren't explicitly naming a villain elsewhere.\n- **Reporters amplify it**. A CEO-quote-contradiction slide is quotable,\n  which means it lands in WSJ/FT/Bloomberg coverage.",
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        "evidence": "table/data: Spruce Point Healthcare Apparel U.S. TAM Analysis (millions)",
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        "confidence": 0.7,
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        "evidence": "chart/waterfall-bridge: FIGS TAM: ~$5 billion to FIGS SOM: ?",
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        "confidence": 0.9,
        "extraction": {
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          "version": 1,
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          "description": "A dedicated slide presenting the named villain visually",
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        "layer": "slide",
        "agents": null,
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    "notes": "113-page forensic short report titled 'A Forensic Examination of FIGS' Leaf'. Cover uses the 'This might hurt a little' syringe metaphor — memorable genre opener. Spruce Point leads with its own track-record slide (Oatly, WD-40, Church & Dwight) as credibility priming, a recurring short-seller pattern. Heavy reliance on the SPI v. FIGS lawsuit record (Case 2:19-cv-02286) as evidentiary scaffolding for the false-advertising angle on SILVADUR antimicrobial claims. No named individual author — firm-level signature only. Campaign phase set to initial_thesis as this appears to be Spruce Point's first public short report on FIGS. stake_disclosed_pct left null: disclaimer states SPCM 'has a short position' but does not quantify it as an ownership percentage. Final 'Sell The Truth' slide (p.95) turns a Spear quote back on her as a closing rhetorical punch.",
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          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 1,
      "to": 5,
      "label": "The Monster",
      "description": "Introduction to FIGS and the allegations against it"
    },
    {
      "from": 6,
      "to": 20,
      "label": "The Struggle",
      "description": "Detailed critique of FIGS' business practices and financials"
    },
    {
      "from": 88,
      "to": 113,
      "label": "The Victory",
      "description": "Conclusion and downside risk assessment"
    }
  ],
  "loops": [
    {
      "from": 7,
      "to": 10,
      "label": "Aha Moment",
      "description": "To reveal a pattern of FIGS exaggerating key business and financial claims"
    },
    {
      "from": 44,
      "to": 54,
      "label": "Iceberg",
      "description": "To expose an unhealthy company culture and high turnover"
    }
  ]
}