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    "notes": "Unusual Spruce Point report — this is a LONG thesis (Strong Buy), not a short report. Spruce Point normally shorts, so this is a notable genre-break specimen. The deck's signature moves are the proprietary Vet Finder API scrape (40,000 zip codes) and the 257-vet survey used to reveal install-base growth ahead of the S-1 filing — a playbook for data-driven differential disclosure. Cover is a satirical photo-illustration of a veterinarian injecting a bucking horse outside the NYSE captioned 'This shot won't hurt at all, giddy up!' — unusual editorial flourish for an institutional research note. SCQA is crisp: VFC is being under-estimated; our data proves it; buy HSIC now. No author signature; attributed to the firm.",
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        "detail": "7,900 per Spruce Point scrape vs. 5,100 disclosed by HSIC on 4/23/2018 — projected 9,000 by YE2018 (+75%)",
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        "detail": "Vets who stopped faxing prescriptions show 45% higher VFC sales than those still faxing",
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      "Zoetis (ZTS)",
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