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        "whyItWorks": "- It **quantifies the opportunity cost** of inaction. \"Doing nothing\"\n  becomes a concrete, visible path, not an abstraction.\n- It **makes the Answer tangible**. The prescription isn't a paragraph;\n  it's a trajectory the reader can point at.\n- It **pre-empts the status-quo defence**. Management usually argues \"we\n  have a plan\". Your chart shows what their plan looks like vs. yours.\n- It **satisfies both the Architect** (math adds up) **and the Storyteller**\n  (emotional delta between two futures).",
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        "whyItWorks": "- **Maximum credibility**: no adjective you could write is as damning as the\n  target's own prior statement.\n- **No rebuttal path**: management can't argue they didn't say it.\n- **It forces accountability onto a person**, not an institution — even if\n  you aren't explicitly naming a villain elsewhere.\n- **Reporters amplify it**. A CEO-quote-contradiction slide is quotable,\n  which means it lands in WSJ/FT/Bloomberg coverage.",
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          "description": "A single visual that benchmarks the target against its best-in-class peers on\na single quantitative KPI — and shows the target losing. The gap is the\npunchline.",
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        "extraction": {
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        "whyItWorks": "- It's the **most credible claim in the deck** because it's arithmetic, not\n  opinion.\n- It's immediately **actionable** — close this gap and value accrues.\n- It **pre-empts the \"context is different\" defence** by pitting the target\n  against direct peers in the same category.",
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        "whyItWorks": "- **Accountability needs a face.** Voters (shareholders, regulators,\n  journalists) act faster against people than institutions.\n- **Credibility rises with specificity.** \"The CFO has repeatedly missed\n  guidance\" > \"Management has missed guidance\".\n- It **pre-empts evasion**. An individual can be removed; an abstraction\n  cannot.\n- It **forces the target to respond personally** — and their defensive\n  response usually generates more attention for your thesis.",
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          "description": "The first ten seconds. Build it deliberately.",
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        "evidence": "This slide is a cover slide with a title, subtitle, and image.",
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    "tone": "adversarial",
    "notes": "Classic Spruce Point short report — opens with dramatic 'satellite exploding over Earth' cover and 'Falling Out of Orbit to Zero' tagline. Strong forensic-accounting argument leveraging MDA's pre-merger filings to expose intangible-asset capitalization abuse. Heavy use of pattern-matching to NCR Corp (prior Spruce Point campaign) where current CEO Lance was COO. Stake size not disclosed beyond 'short position' in standard disclaimer. Precedent-citing tactic doubles as track-record marketing (Spruce Point's prior wins). Functional institutional design — readable but not editorially polished; chart-heavy.",
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        "detail": "Communications segment running 2.0x vs. SSL pre-acquisition 0.74-0.95x and peer ~1.0x",
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        "detail": "MDA 58% in 2016 vs. peer average 19%",
        "metric": "Tech + In-process intangibles as % of gross intangibles"
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      {
        "detail": "2018E $0-$50m; MDA 2012-2017 averaged just $30m/yr",
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      {
        "detail": "0.50% of MAXR shares post-acquisition",
        "metric": "Insider ownership"
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      {
        "detail": "$227m disclosed Q2 2018",
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          "text": "WorldViews 1-3 offer resolutions of about 30-50 cm in black and white and about 124-164 cm in color. Many bulls believe that this price is \"low\" without offering much comparable data to justify their view. So we investigated through our research network to source current market pricing for satellite imaging at different resolutions. Below is the summary and suggests that at resolutions of around 50 cm, the price should be about $25/km²:",
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          "text": "However, this is a price for a \"useful image\" – say a military base in Syria is useful to the U.S. government, while a picture of farmland in North Dakota is not useful. But most of the data that DGI captures in a given year is not useful. Working further within our network, we were told that on average only 3-4% of images that observation satellites collect are \"useful\". Furthermore, as we can see in the below chart from NSR, there is a close to 9x difference between priority images (as in \"we need to know that is happening at a given Syrian military base right now\") and archive (\"we want to know what happened in the Syrian base last month\"). While we don't have split for NGA's EnhancedView SLA between priority and archive, we believe a 50/50 split is a good rule of thumb. Adjusting for these factors, we see that DGI is charging $337 million / (622 mn km2 * 3% * 50%) = $36 per useful image, close to 50% premium to market rates. In addition, our industry research suggests that for deals such as DGI's with NGA, bulk discounts of around 75% are the norm, which makes DGI look even more expensive. Thus, we think that with the next round of negotiations, the NGA seems more likely to want a price discount rather than accept a price increase. Furthermore, we can also see in the NSR chart that the prices per pixels have been going down and the industry expects them to continue going down - not up. As the U.S. government represents 66% of DGI's revenue, any price reductions would obviously have a material impact on DGI's earnings.",
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