{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-622b-71dc-a6dd-6dd6e7ce8a5d", "slug": "cf721953f722", "title": "Kao Corporation (4452.JP)", "subtitle": "Oasis", "author": "Oasis", "pageCount": 96, "kind": "activist-deck", "orientation": "landscape", "aspectRatio": 1.7777778, "targetCompany": "Kao Corporation", "targetTicker": "4452.JP", "document": { "id": "019dd923-622b-71dc-a6dd-6dd6e7ce8a5d", "slug": "cf721953f722", "title": "Kao Corporation (4452.JP)", "rawTitle": "Oasis A Better Kao Presentation JPN", "authorId": "25_Oasis_Management", "authorName": "Oasis", "authorDisplay": "Oasis", "kind": { "slug": "activist-deck", "label": "Activist deck" }, "sourceType": { "slug": "activist_investor", "label": "Activist investor" }, "fileName": "Oasis-A-Better-Kao-Presentation-JPN.pdf", "sourceUrl": "www.abetterkao.com", "sourceDate": null, "presentationDate": null, "ingestedAt": "2026-04-22 18:27:57+00", "status": "ready", "pageCount": 96, "orientation": "landscape", "aspectRatio": 1.7777778, "targetCompany": "Kao Corporation", "targetTicker": "4452.JP", "metadata": { "local_root": "/tmp/legacy-images/cf721953f722", "activist_firm": "Oasis Management", "origin_corpus": "contrarian", "extraction_seconds": 276.27899408340454 } }, "coverage": { "pageCount": 96, "pagesIndexed": 96, "pagesWithImages": 96, "pagesWithMetadata": 96, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 663, "chartCount": 27, "metricSlides": 0, "toolMatches": 21, "documentToolMatches": 6, "frameworkMatches": 48, "arcMatches": 1, "beatMatches": 3, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": true, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "74f075df-dc16-415d-8327-a74e1e439fb0", "evidence": "The deck follows a clear problem-agitate-solution structure, highlighting Kao's issues and proposing solutions.", "isPrimary": true, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:56:54.385286+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 20, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 1, "name": "Problem (Identify pain)", "beatId": "d082725f-12a4-4e06-b410-ac4b8fec6d00", "matchId": "74f075df-dc16-415d-8327-a74e1e439fb0", "beatType": { "name": "Problem (Identify pain)", "slug": "problem-agitate-solution-problem-identify-pain", "status": "active", "canonId": "019dd9b8-0e78-74bb-b8f6-54348367a131", "version": 1, "description": null }, "evidence": "The deck identifies several problems, including Kao's underperformance and dependence on the domestic market.", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.9 }, { "to": 40, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 21, "name": "Agitate (Make it worse)", "beatId": "4ce5a49a-58c1-48cf-bd74-e185bf848877", "matchId": "74f075df-dc16-415d-8327-a74e1e439fb0", "beatType": { "name": "Agitate (Make it worse)", "slug": "problem-agitate-solution-agitate-make-it-worse", "status": "active", "canonId": "019dd9b8-0f5a-71dd-bae7-8fadb0d09456", "version": 1, "description": null }, "evidence": "The deck highlights the consequences of Kao's problems, including a lack of growth and insufficient marketing investment.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. Often where length problems creep in." }, "alignedBlockIds": null, "matchConfidence": 0.9 }, { "to": 96, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 49, "name": "Solution (Provide relief)", "beatId": "b2f59b4f-2bbe-4e4b-b640-3f702b1f3e19", "matchId": "74f075df-dc16-415d-8327-a74e1e439fb0", "beatType": { "name": "Solution (Provide relief)", "slug": "problem-agitate-solution-solution-provide-relief", "status": "active", "canonId": "019dd9b8-0fee-73e9-9ae5-799c7f3895cd", "version": 1, "description": null }, "evidence": "The deck proposes solutions, including a focus on growth, marketing reform, and a more diverse leadership team.", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [ { "to": 20, "from": 12, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null, "categoryName": "Urgency", "categorySlug": "urgency" }, "matchId": "7562ad33-be28-4243-9029-2239a074085d", "evidence": "The deck highlights the consequences of Kao's inaction, including a lack of growth and underperformance.", "position": 0, "objective": "What is the cost of inaction for Kao's growth?", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:56:54.50901+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 60, "from": 50, "loop": { "name": "53_jobs_to_be_done", "slug": "53-jobs-to-be-done", "status": "active", "bestFor": "Product innovation, market entry, competitive positioning", "canonId": "019dd956-7b6c-7594-b5b3-eecbe0ab48e8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit", "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "e0133f59-1a57-4399-9dd5-d3e15c73c108", "evidence": "The deck identifies several growth opportunities, including the dermacosmetics market.", "position": 1, "objective": "What are the key growth opportunities for Kao?", "confidence": 0.8, "extraction": { "at": "2026-07-16 21:56:54.539875+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "tools": [ { "tool": { "name": "Before/after framing", "slug": "before-after-framing", "status": "active", "bestFor": "For turnaround / reform proposals", "canonId": "019dd9e1-528b-72ec-a563-e5dcb9410f67", "version": 1, "bodyDocId": "019dd9a1-80bf-72e9-980b-ccd1c0cd3488", "description": "You visualise two futures side by side: the trajectory the target is on\ntoday, and the trajectory under your proposed intervention. The reader\nhas to see the delta to feel the stakes.\n\nIt's the rhetorical cousin of the peer-gap — same visual grammar\n(comparison), but across **time** instead of across peers.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "document", "agents": null, "matchId": "317e68d7-fb22-4f1d-b003-8525861a02df", "evidence": null, "pageRefs": null, "priority": null, "whenToUse": "For turnaround / reform proposals", "confidence": null, "extraction": { "at": "2026-04-29 12:07:49.936794+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": null, "whyItWorks": "- It **quantifies the opportunity cost** of inaction. \"Doing nothing\"\n becomes a concrete, visible path, not an abstraction.\n- It **makes the Answer tangible**. The prescription isn't a paragraph;\n it's a trajectory the reader can point at.\n- It **pre-empts the status-quo defence**. Management usually argues \"we\n have a plan\". Your chart shows what their plan looks like vs. yours.\n- It **satisfies both the Architect** (math adds up) **and the Storyteller**\n (emotional delta between two futures).", "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "CEO quote contradiction", "slug": "ceo-quote-contradiction", "status": "active", "bestFor": "When management credibility is the lever", "canonId": "019dd9e1-52e9-717f-8454-93e627563ed6", "version": 1, "bodyDocId": "019dd9a1-8296-720d-8f51-da76937f9415", "description": "You reproduce management's own words — verbatim, with source and date — and\nthen place them next to the outcome that contradicts them. The CEO built\nthe rope; you put it around their own neck.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "document", "agents": null, "matchId": "c5191d15-dda3-45ed-a0e8-2086f7bbbd80", "evidence": null, "pageRefs": null, "priority": null, "whenToUse": "When management credibility is the lever", "confidence": null, "extraction": { "at": "2026-04-29 12:07:49.936794+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": null, "whyItWorks": "- **Maximum credibility**: no adjective you could write is as damning as the\n target's own prior statement.\n- **No rebuttal path**: management can't argue they didn't say it.\n- **It forces accountability onto a person**, not an institution — even if\n you aren't explicitly naming a villain elsewhere.\n- **Reporters amplify it**. A CEO-quote-contradiction slide is quotable,\n which means it lands in WSJ/FT/Bloomberg coverage.", "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Peer gap chart", "slug": "peer-gap", "status": "active", "bestFor": "When relative underperformance is the core argument", "canonId": "019dd9e1-54f1-775a-94a1-d5cf3bb75abf", "version": 1, "bodyDocId": "019dd9a1-8653-7748-9050-807f067196c3", "description": "A single visual that benchmarks the target against its best-in-class peers on\na single quantitative KPI — and shows the target losing. The gap is the\npunchline.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "document", "agents": null, "matchId": "66d44665-55df-44d4-be1c-d9df192e1546", "evidence": null, "pageRefs": null, "priority": null, "whenToUse": "When relative underperformance is the core argument", "confidence": null, "extraction": { "at": "2026-04-29 12:07:49.936794+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": null, "whyItWorks": "- It's the **most credible claim in the deck** because it's arithmetic, not\n opinion.\n- It's immediately **actionable** — close this gap and value accrues.\n- It **pre-empts the \"context is different\" defence** by pitting the target\n against direct peers in the same category.", "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Sum of parts", "slug": "sum-of-parts", "status": "active", "bestFor": "For breakup / spin-off theses", "canonId": "019dd9e1-51e5-73ad-9d1e-e77d4afe3125", "version": 1, "bodyDocId": "019df22a-9ecd-71db-8fa1-5f5eff36697f", "description": "You break the target into its constituent businesses or asset classes, value\neach separately against its own peer set, and show that the total is\nmaterially greater than the current market capitalisation. The \"gap\" is the\nconglomerate discount — or worse, accounting opacity hiding a crown-jewel\nasset.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "document", "agents": null, "matchId": "ed7fed10-28bd-4550-a8d6-4896968b2546", "evidence": null, "pageRefs": null, "priority": null, "whenToUse": "For breakup / spin-off theses", "confidence": null, "extraction": { "at": "2026-04-29 12:07:49.936794+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": null, "whyItWorks": "- It forces the market to confront **mismatched valuation multiples**:\n \"this company trades like X but owns Y, which trades at", "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Villain naming", "slug": "villain-naming", "status": "active", "bestFor": "When governance or specific decisions are the core thesis", "canonId": "019dd9e1-55a4-74db-9314-0ced4cd46cd2", "version": 1, "bodyDocId": "019dd9a1-88f1-72ad-8f4e-56ec29d7b369", "description": "You identify a **specific person** responsible for the target's underperformance\nor the behaviour you want changed — and name them. Not \"management\" or \"the\nboard\". A named executive or director with a specific failure attributable to\nthem.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "document", "agents": null, "matchId": "4276a036-b1c4-40cb-8b20-ac1bdd36e997", "evidence": "Yoshihiro Hasebe (CEO, Kao Corporation)", "pageRefs": null, "priority": null, "whenToUse": "When governance or specific decisions are the core thesis", "confidence": null, "extraction": { "at": "2026-04-29 12:07:49.936794+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": null, "whyItWorks": "- **Accountability needs a face.** Voters (shareholders, regulators,\n journalists) act faster against people than institutions.\n- **Credibility rises with specificity.** \"The CFO has repeatedly missed\n guidance\" > \"Management has missed guidance\".\n- It **pre-empts evasion**. An individual can be removed; an abstraction\n cannot.\n- It **forces the target to respond personally** — and their defensive\n response usually generates more attention for your thesis.", "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Villain slide", "slug": "villain-slide", "status": "active", "bestFor": "In activist decks where the personality matters", "canonId": "019dd9e1-518c-7404-976a-5be5a517b659", "version": 1, "bodyDocId": null, "description": "A dedicated slide presenting the named villain visually", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "document", "agents": null, "matchId": "17d0b586-2b0b-41b2-95d2-1aa683aacc0b", "evidence": null, "pageRefs": null, "priority": null, "whenToUse": "In activist decks where the personality matters", "confidence": null, "extraction": { "at": "2026-04-29 12:07:49.936794+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": null, "whyItWorks": "Makes the antagonist concrete", "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "2x2 matrix", "slug": "matrix-2x2", "status": "active", "bestFor": null, "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8", "version": 1, "bodyDocId": null, "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "0ab76a03-abf1-4f74-aacb-197bf17582de", "evidence": "The slide contains a 2x2 matrix with labeled categories.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-16 22:56:19.565957+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Thesis archetype", "slug": "thesis-archetype", "status": "active", "bestFor": null, "canonId": "019dd9e1-4b0b-7428-9b26-f171d1e753fb", "version": 1, "bodyDocId": null, "description": "A canonical investment / activist thesis shape (breakup, fraud, governance).", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "c7537d9b-09ae-4e02-b7cc-d61f2f704a62", "evidence": "花王には明らかな成長余地がある", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 22:56:18.973678+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 49, "whyItWorks": null, "antipattern": null, "cardinality": "optional", "narrativePurpose": null }, { "tool": { "name": "CEO quote contradiction", "slug": "ceo-quote-contradiction", "status": "active", "bestFor": "When management credibility is the lever", "canonId": "019dd9e1-52e9-717f-8454-93e627563ed6", "version": 1, "bodyDocId": "019dd9a1-8296-720d-8f51-da76937f9415", "description": "You reproduce management's own words — verbatim, with source and date — and\nthen place them next to the outcome that contradicts them. The CEO built\nthe rope; you put it around their own neck.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "c2fdd493-4d85-4991-a30c-92e2814b0c41", "evidence": "最も有望な成長機会は海外の化粧品市場にある", "pageRefs": null, "priority": null, "whenToUse": "When management credibility is the lever", "confidence": 0.7, "extraction": { "at": "2026-07-16 22:56:19.055472+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 50, "whyItWorks": "- **Maximum credibility**: no adjective you could write is as damning as the\n target's own prior statement.\n- **No rebuttal path**: management can't argue they didn't say it.\n- **It forces accountability onto a person**, not an institution — even if\n you aren't explicitly naming a villain elsewhere.\n- **Reporters amplify it**. 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Full custom campaign branding including bespoke logotype, website, consistent teal/navy palette, AI-generated product mockups, and stealable bubble charts showing peer-gap revenue disparities (e.g. Molton Brown $125M vs Lancôme $7.3bn on p.61). SCQA architecture is textbook: 'sleeping giant' situation → 'allergy to growth' complication → four numbered fixes → Beiersdorf/Warnery precedent → SOTP+DCF upside. No presentation date on cover — deck references Feb 2024 analyst commentary and 'Chief Marketing Officer posted 3 weeks ago' LinkedIn screenshot (p.78), consistent with the 2024 campaign launch. Stake not disclosed in document. CEO quote contradictions used on p.37 (CEO openly rejecting ¥100bn sales growth in favor of vague 'Global Sharp Top') and p.38 (CEO touting enzyme batteries and medical adventures instead of core FMCG). Precedent-heavy deck — Beiersdorf is the explicit template (pp.69-71) with stock-performance proof. Authored by Oasis Management (Seth Fischer, CIO, implied but not signed on cover); marking author_name null because no explicit signature block.", "kpisCited": [ { "detail": "Kao -22.9% vs Rohto +100.4%, L'Oréal +46.4%, Beiersdorf +44.9%, P&G +27.7%, Unicharm +1.7%", "metric": "Total shareholder return (2021-Mar 2024)" }, { "detail": "Fell from ~20% in 2017 to below 5% in 2023 — beneath Japan's 5% ROE floor", "metric": "Return on equity" }, { "detail": "Kao only 35.4% overseas vs Unilever 80.1% ex-Europe, P&G 52.8% ex-US", "metric": "Overseas revenue share (Consumer Products)" }, { "detail": "Kao Japan -13.1%; overseas +19.9% — geographic dependence rising", "metric": "Japan revenue CAGR 2019-2023" }, { "detail": "Kao ~11% vs L'Oréal ~17%, P&G Beauty ~27%, I-NE rising", "metric": "H&B Care operating margin (2023)" }, { "detail": "Kao ~3% vs Estée Lauder, L'Oréal, Galderma, COTA all 12-27%", "metric": "Cosmetics operating margin (2023)" }, { "detail": "SKUs +7.2% CAGR (doubled) while Consumer Products revenue grew only 1.7% CAGR", "metric": "SKU growth 2012-2022" }, { "detail": "~$125M vs Estée Lauder Jo Malone $993M, L'Oréal Lancôme $7,335M", "metric": "Molton Brown global revenue (2023)" }, { "detail": "~$79M vs La Prairie $688M, La Mer $1,598M", "metric": "SENSAI global revenue (2023E)" }, { "detail": "~$160M vs Milbon $344M, Kérastase $1,000M", "metric": "Oribe global revenue" }, { "detail": "~$190M vs Maybelline $4,277M", "metric": "Kate Tokyo global revenue (2023E)" }, { "detail": "Kao claims 3x market share but modelled revenue grows only 40-70%", "metric": "Skin-protection 2027 targets vs math" }, { "detail": "Kao 8 directors / 4 outside / 1 woman / 0 CMO / 0 digital / 0 global FMCG — vs Reckitt, Unilever, P&G, L'Oréal all 2-7 in each category", "metric": "Board composition" } ], "closingAsk": "Shareholders should press Kao to refresh management and the board so it can refocus on global brand growth, premiumization and marketing leadership — unlocking the FMCG leadership Kao is capable of.", "extraction": { "at": "2026-04-22 18:27:57+00", "model": "unknown-legacy", "runId": null, "seconds": 276.279, "promptVersion": null }, "scqaReward": "Executing the plan implies 76% upside on sum-of-parts and 85-97% upside on DCF — an intrinsic price of roughly ¥9,919 versus ¥5,676 today — following Beiersdorf's post-2021 share-price trajectory.", "thesisTypes": [ "operational_turnaround", "strategic_pivot", "management_change", "governance_board" ], "top3Reasons": [ "Kao is a 'sleeping giant' with world-class premium brands vastly under-monetized globally", "Stock is -22.9% over 2021-2024 while peers rose 28-100% and ROE has collapsed below 5%", "Beiersdorf's 2021 Warnery-led turnaround shows the template: 76% SOTP / 85-97% DCF upside" ], "scqaSituation": "Kao is Japan's largest FMCG group with iconic brands Curel, Bioré, Molton Brown, SENSAI and Oribe across four segments, generating ¥1.53 trillion in 2023 but deriving 64.9% of consumer-products revenue domestically.", "thesisSummary": "Oasis Management argues that Kao Corporation (4452.JP), Japan's largest FMCG company, is a 'sleeping giant' whose premium brands — Curel, Bioré, Molton Brown, SENSAI, Oribe and Kate Tokyo — are drastically under-monetized versus global peers (Molton Brown generates just $125M vs L'Oréal's Lancôme at $7.3bn; SENSAI $79M vs La Mer $1.6bn). The stock has fallen 22.9% over three years while Rohto, Beiersdorf, L'Oréal and P&G have gained 28-100%, and ROE has collapsed from ~20% in 2017 to below 5%. Oasis blames management's 'allergy to growth': passive global expansion (64.9% Japan-dependent), underinvested marketing, no dedicated CMO, SKUs doubled in a decade, and a vague 'Global Sharp Top' slogan. Citing Beiersdorf's 2021 Vincent Warnery-led turnaround as the template, Oasis demands focused global brand investment, SKU rationalization, a CMO hire and a refreshed board — unlocking 76% SOTP and 85-97% DCF upside to roughly ¥9,919 per share.", "primaryDemands": [ "Aggressively globalize core premium brands (Curel, Bioré, Molton Brown, SENSAI, Oribe, Kate Tokyo) beyond Japan", "Rationalize the bloated brand/SKU portfolio and concentrate marketing spend on highest-potential premium brands", "Hire a dedicated CMO with international FMCG marketing experience and overhaul digital and influencer marketing", "Refresh the board with outside directors bringing FMCG, consumer marketing, digital and supply-chain expertise; increase diversity and transparency" ], "scqaResolution": "Oasis demands Kao aggressively globalize its core premium brands, rationalize the bloated SKU portfolio, hire a dedicated CMO with FMCG experience, and refresh the board with marketing, digital and consumer 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Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [], "locked": true }, { "page": 4, "type": "setup", "title": "The slide outlines the structure of the deck, highlighting key areas of concern (growth, strategy, leadership) and proposed improvements.", "function": "front_matter", "rawType": "table_of_contents", "block": null, "metadata": { "slideType": "table_of_contents", "slideTypeCanon": { "name": "Table of contents", "slug": "table_of_contents", "status": "active", "canonId": "019de52d-0643-721b-9b85-69676bb85cf8", "version": 1, "description": null }, "function": "front_matter", "functionCanon": { "name": "Front matter", "slug": "front_matter", "status": "active", "canonId": "019de52d-133d-73f0-9e26-201eda96b098", "version": 1, "description": null }, "density": "balanced", "densityScore": 28, "componentCount": 6, "textChars": 361, "nDataPoints": 0, "notes": "The slide outlines the structure of the deck, highlighting key areas of concern (growth, strategy, leadership) and proposed improvements.", "elementsJson": [ "bullet_list" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 20:54:56.635+00", "seconds": 2.9, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d/4", "deck": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d", "deckAnchor": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d#slide-4", "deckJson": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d.json" }, "components": [ { "bbox": { "h": 0.05, "w": 0.2, "x": 0.35, "y": 0.71 }, "kind": "list", "text": "他社の成功事例", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:56.635+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6b1833e3-de41-42d6-9271-df3a3d74a68e", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.3, "x": 0.35, "y": 0.5 }, "kind": "list", "text": "潜在的な成長：キュレル、フリープラス\n潜在的な成長：ビオレ\n潜在的な成長：モルトンブラウン\n潜在的な成長：SENSAI\n潜在的な成長：オリベ\n潜在的な成長：Kate Tokyo", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:56.635+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "79003442-2103-48ce-9781-e432e12fa051", "parentComponentId": null }, { "bbox": { "h": 0.9, "w": 0.4, "x": 0.05, "y": 0.05 }, "kind": "list", "text": "I. エグゼクティブサマリー\nII. 花王の概要\nIII. 成長に対するアレルギー\nIV. グローバル・シャープトップ？\nV. 大きな成長可能性\nVI. バイヤスドルフ\nVII. 「より強い花王」にむけて\nVIII. 付録", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:56.635+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7bd32320-1697-4949-ac54-1afa96a7a174", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.3, "x": 0.35, "y": 0.35 }, "kind": "list", "text": "花王の（欠落した）戦略ビジョン\n「グローバル・シャープトップ」戦略は期待はずれ\nリーダーシップと監督能力の欠如", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:56.635+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8813ac2b-deed-4fa8-97f7-8de586244f45", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.3, "x": 0.35, "y": 0.15 }, "kind": "list", "text": "消極的なグローバル展開\n戦略を欠くマーケティング\n不十分な流通網\n肥大化したブランドポートフォリオ", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:56.635+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d366b785-9972-4727-8690-97d456666822", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.3, "x": 0.35, "y": 0.8 }, "kind": "list", "text": "グローバル展開に注力\nブランドポートフォリオの見直し\nマーケティングの強化\n監督機能および透明性の向上", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:56.635+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e27b13b5-4a2d-4ff6-876a-4d3792a7368e", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 20, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 1, "name": "Problem (Identify pain)", "beatId": "d082725f-12a4-4e06-b410-ac4b8fec6d00", "matchId": "74f075df-dc16-415d-8327-a74e1e439fb0", "beatType": { "name": "Problem (Identify pain)", "slug": "problem-agitate-solution-problem-identify-pain", "status": "active", "canonId": "019dd9b8-0e78-74bb-b8f6-54348367a131", "version": 1, "description": null }, "evidence": "The deck identifies several problems, including Kao's underperformance and dependence on the domestic market.", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [], "locked": true }, { "page": 5, "type": "setup", "function": "summarize", "rawType": "executive_summary", "block": null, "metadata": { "slideType": "executive_summary", "slideTypeCanon": { "name": "Executive summary", "slug": "executive_summary", "status": "active", "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 58, "componentCount": 9, "textChars": 574, "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text", "paragraph", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 20:54:57.639+00", "seconds": 3.89, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d/5", "deck": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d", "deckAnchor": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d#slide-5", "deckJson": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d.json" }, "components": [ { "bbox": { "h": 0.15, "w": 0.8, "x": 0.1, "y": 0.15 }, "kind": "callout", "text": "今こそより強い花王を実現する時だとオアシスは考えます。花王には成長に必要なリソースとブランドがあります。オアシスは、花王の長期的な成長に向け、その潜在価値を呼び覚ますために、主力ブランドへの集中、グローバル展開、マーケティング強化を提案いたします。", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:57.639+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d60a9a71-e7f3-4c30-8e6b-60d76fc63fc7", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "花王の現行の経営陣は、高い成長可能性を秘めたブランドをグローバルに展開し、効果的に売り込もうとする意欲と関心に欠けているように思われます。", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:53+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-3f3e-76f7-b9d6-377f6c4a922e", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.25, "x": 0.38, "y": 0.4 }, "kind": "list", "text": "現在の経営陣が抱える成長に対するアレルギー", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:57.639+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "350b0e27-1d75-4177-afb6-c9db64c19bf9", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.25, "x": 0.66, "y": 0.4 }, "kind": "list", "text": "潜在価値の大きなブランドは、いたる所で成長し得る", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:57.639+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "95594076-b599-47a6-b902-9502dde0bdf4", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.25, "x": 0.1, "y": 0.4 }, "kind": "list", "text": "花王は多くのトップブランドを有する「眠れる巨人」", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:57.639+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ae153bfe-cf2b-4986-8e4b-6b7edcc9aeab", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.25, "x": 0.1, "y": 0.5 }, "kind": "paragraph", "text": "花王は、キュレル、ビオレ、モルトンブラウンなどといった人気ブランドを多く抱えています。同社は強力なブランドポートフォリオを有するにも関わらず、その競争優位性を活かしきれておらず、業績が伸び悩み、株価は競合他社に大きく遅れをとっています。その結果、投資家からの信頼は低迷しています。", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:57.639+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9f7d7906-6d5b-44e4-98f1-e47d2694324c", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.25, "x": 0.38, "y": 0.5 }, "kind": "paragraph", "text": "花王の現行の経営陣は、高い成長可能性を秘めたブランドをグローバルに展開し、効果的に売り込もうとする意欲と関心に欠けているように思われます。", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:57.639+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a2174c49-0d2c-4dd8-806f-75a41772c864", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.25, "x": 0.66, "y": 0.5 }, "kind": "paragraph", "text": "花王は、成長領域であるダーマ化粧品などの分野に既に足がかりがあります。経営陣の関心と意欲さえ伴えば、同社は今の会社予想を大きく上回るグローバルな成長を実現することが十分可能なはずです。", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": 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"google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 20:55:01.069+00", "seconds": 7.114, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d/6", "deck": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d", "deckAnchor": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d#slide-6", "deckJson": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d.json" }, "components": [ { "bbox": { "h": 0.15, "w": 0.3, "x": 0.35, "y": 0.5 }, "kind": "list", "text": "潜在的な成長：キュレル、フリープラス\n潜在的な成長：ビオレ\n潜在的な成長：モルトンブラウン\n潜在的な成長：SENSAI\n潜在的な成長：オリベ\n潜在的な成長：Kate Tokyo", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:01.069+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0d91cd8a-3a42-4c12-bf15-8bfce52b9a08", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.3, "x": 0.35, "y": 0.15 }, "kind": "list", "text": "消極的なグローバル展開\n戦略を欠くマーケティング\n不十分な流通網\n肥大化したブランドポートフォリオ", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:01.069+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "26972319-d15a-4e7c-a01d-f9c13e42935f", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.2, "x": 0.35, "y": 0.7 }, "kind": "list", "text": "他社の成功事例", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:01.069+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "42d94492-84c2-4bf8-bd37-c7b6c3c1b843", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.3, "x": 0.35, "y": 0.78 }, "kind": "list", "text": "グローバル展開に注力\nブランドポートフォリオの見直し\nマーケティングの強化\n監督機能および透明性の向上", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:01.069+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "75dbc4e0-8912-4a17-be5e-0718a5c032bf", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.4, "x": 0.35, "y": 0.35 }, "kind": "list", "text": "花王の（欠落した）戦略ビジョン\n「グローバル・シャープトップ」戦略は期待はずれ\nリーダーシップと監督能力の欠如", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:01.069+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "892b4001-e13a-4dd7-b2e8-b757b5fc6750", "parentComponentId": null }, { "bbox": { "h": 0.9, "w": 0.4, "x": 0.05, "y": 0.05 }, "kind": "list", "text": "I. エグゼクティブサマリー\nII. 花王の概要\nIII. 成長に対するアレルギー\nIV. グローバル・シャープトップ？\nV. 大きな成長可能性\nVI. バイヤスドルフ\nVII. 「より強い花王」にむけて\nVIII. 付録", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": 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Includes Curél, KATE.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:57.463+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "84239c6f-7fea-425c-94bf-298709a92b59", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.3, "x": 0.05, "y": 0.2 }, "kind": "list", "text": "HLC: 34.1% of sales, 36.5% of core operating profit. Includes Attack brand.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:57.463+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9d9239eb-de29-4472-a98f-55d996e71750", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.3, "x": 0.68, "y": 0.6 }, "kind": "list", "text": "Chemical: 23.9% of sales, 21.6% of core operating profit. Non-FMCG business.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:57.463+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b70b2adf-0468-42a7-9c55-5e324d79ee8c", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.3, "x": 0.05, "y": 0.6 }, "kind": "list", "text": "H&B: 25.6% of sales, 37.3% of core operating profit. Includes Bioré, Jergens.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:57.463+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e4c02234-7423-4545-8039-bbeda91a2801", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Group Revenue: 1.5326 trillion yen", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or 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Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [ { "to": 20, "from": 12, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "7562ad33-be28-4243-9029-2239a074085d", "evidence": "The deck highlights the consequences of Kao's inaction, including a lack of growth and underperformance.", "position": 0, "objective": "What is the cost of inaction for Kao's growth?", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:56:54.50901+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 16, "type": "tension", "title": "Oasis Management activist deck slide criticizing Kao's ROE performance.", "function": "diagnose_problem", "rawType": "problem_statement", "block": null, "metadata": { "slideType": "problem_statement", "slideTypeCanon": { "name": "Problem statement", "slug": "problem_statement", "status": "active", "canonId": "019de52d-0879-768d-bba8-8da8a5a121d4", "version": 1, "description": null }, "function": "diagnose_problem", "functionCanon": { "name": "Diagnose problem", "slug": "diagnose_problem", "status": "active", "canonId": "019de52d-176d-761f-b608-cf52262d2ab2", "version": 1, "description": null }, "density": "balanced", "densityScore": 47, "componentCount": 7, "textChars": 429, "nDataPoints": 8, "notes": "Oasis Management activist deck slide criticizing Kao's ROE performance.", "elementsJson": [ "headline_text", "subtitle_text", "paragraph", "line_chart" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 20:54:59.127+00", "seconds": 3.337, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d/16", "deck": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d", "deckAnchor": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d#slide-16", "deckJson": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "にもかかわらず、花王の2023年度のROEは5%を下回っています。", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of 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"runId": null, "seconds": null, "promptVersion": null }, "componentId": "c7b49cc7-6220-4c86-85bd-94f08eb234f0", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "ROE: 5%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:54+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-3f3e-76f7-b9d7-35ae9e2b92d0", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.45, "x": 0.07, "y": 0.2 }, "kind": "paragraph", "text": "日本の株式市場における改革は、各企業に自己資本利益率（ROE）の改善を求めています。これは、資本効率の改善のために各社経営陣の行動を大きく変えるきっかけとなっており、投資家もこれに従い経営陣や取締役の責任を追及しています。低ROEを短期的に解決させる施策が尽きることに伴い、各社にとって次の課題となるのは、いかにして高いROE水準を維持するか、ということです。一言で言えば、花王は直ちに成長を始め、そしてその成長を維持し続けなければなりません。2023年に行った小規模なリストラを受け、花王のROEは2024年には回復すると当社はみていますが、持続可能な成長ストーリーがないかぎり、花王が世界のFMCG業界で一般的とされる10%台後半のROEを達成できる可能性は低いと考えます。", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:59.127+00", "model": 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null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 17, "type": "setup", "title": "The slide uses a dark blue background with a highlighted section for 'Growth Allergies'.", "function": "summarize", "rawType": "table_of_contents", "block": null, "metadata": { "slideType": "table_of_contents", "slideTypeCanon": { "name": "Table of contents", "slug": "table_of_contents", "status": "active", "canonId": "019de52d-0643-721b-9b85-69676bb85cf8", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "balanced", "densityScore": 28, "componentCount": 6, "textChars": 361, "nDataPoints": 0, "notes": "The slide uses a dark blue background with a highlighted section for 'Growth Allergies'.", "elementsJson": [ "bullet_list" ], "confidence": 1, "extraction": { "model": 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}, { "bbox": { "h": 0.18, "w": 0.45, "x": 0.06, "y": 0.67 }, "kind": "paragraph", "text": "65%という高い国内依存度は化粧品事業においても顕著であり、海外での事業拡大余地の大きさがうかがえます。しかし、花王は2022年から2027年にかけて海外売上高（ケミカル事業含む）を年平均わずか3.5%しか成長させないとし、地理的な多様化に対する経営陣の危機感のなさが浮き彫りになっています。", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:59.825+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b2332c97-119f-4c53-8536-152a74e32e37", "parentComponentId": null }, { "bbox": { "h": 0.12, 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"出典：ブルームバーグ、表内の米ドル単位の売上高は1ドル=140.2円の為替レートを用いて換算", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:59.825+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1df44714-3e08-4bdc-b897-974518cf7239", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.45, "x": 0.06, "y": 0.35 }, "kind": "table", "text": "地域, 2019年売上高, 2023年売上高, 増減率; 日本, 8,996億円, 7,817億円, -13.1%; 日本以外, 3,573億円, 4,286億円, +19.9%", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:59.825+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "53366768-c329-4bd5-8c95-970f671ad854", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.45, "x": 0.06, "y": 0.13 }, "kind": "title", "text": "花王は国内市場に過度に依存している", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:59.825+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6e15b24e-2642-4fae-82d4-04c4fc3e2806", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.45, "x": 0.06, "y": 0.05 }, "kind": "title", "text": "1. 消極的なグローバル展開", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:59.825+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "617356e1-d5a2-42cf-a482-d30bbb3d33a6", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 20, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 1, "name": "Problem (Identify pain)", "beatId": "d082725f-12a4-4e06-b410-ac4b8fec6d00", "matchId": "74f075df-dc16-415d-8327-a74e1e439fb0", "beatType": { "name": "Problem (Identify pain)", "slug": "problem-agitate-solution-problem-identify-pain", "status": "active", "canonId": "019dd9b8-0e78-74bb-b8f6-54348367a131", "version": 1, "description": null }, "evidence": "The deck identifies several problems, including Kao's underperformance and dependence on the domestic market.", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. 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"comparison_table", "map", "callout_box", "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 20:55:00.399+00", "seconds": 4.048, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d/21", "deck": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d", "deckAnchor": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d#slide-21", "deckJson": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d.json" }, "components": [ { "bbox": { "h": 0.08, "w": 0.2, "x": 0.5, "y": 0.18 }, "kind": "callout", "text": "オアシスの調査によると、キュレルは欧米市場にて大きな需要が見込まれる", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": 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"groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:00.399+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "30f6d308-53dd-4a75-8305-337e914d0016", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.22, "x": 0.52, "y": 0.4 }, "kind": "callout", "text": "フリープラスのみが小売販売されている地域。フリープラスは、現在アジア域外では販売されておらず、今後も販売される予定はありません", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:00.399+00", "model": 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"subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:59.606+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9a963f4c-74e5-4a7c-afc9-e7cd5c4df8e3", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.45, "x": 0.52, "y": 0.25 }, "kind": "chart", "text": "各社の2021年世界総広告費（10億米ドル）", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Bubble chart", "slug": "bubble", "status": "active", "canonId": "019de52d-00a4-756f-8978-8d5e48905dbc", "version": 1, "description": null }, "framework": null }, "subkind": "bubble", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:54:59.606+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "af3f1196-71b9-4ca0-bef9-522a0f7df7e8", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Global Advertising Spend: $16.9", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:55+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-3f3e-76f7-b9d8-92bca636a34c", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.42, "x": 0.07, "y": 0.22 }, "kind": "quote", "text": "最も高い利益と最も多くのリピーターを持つ企業というものは、高いロイヤリティに恵まれているので、実は、事業運営ではマーケティング費をほとんどかけていません。これは少々理想主義的な話ではあるかもしれませんが、たとえば、一度発売されると高いロイヤリティのおかげで長期間使用されるような、徹底的に研究された製品さえあれば、必要なマーケティング費用は、実はごくわずかですむのです。一方、すぐに別の製品に切り替えることが可能な製品の場合ですと、多額のマーケティング費が必要になります。", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Pull quote", "slug": "pull-quote", "status": "active", "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9", "version": 1, "description": null }, "framework": null }, "subkind": "pull-quote", "groupRole": null, "confidence": null, "extraction": { "at": 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slide contrasts Kao's low marketing spend (as a % of sales) against peers, suggesting that competitor success is due to better marketing execution rather than product superiority.", "elementsJson": [ "headline_text", "subtitle_text", "paragraph", "callout_box", "line_chart", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 20:55:00.376+00", "seconds": 3.413, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d/24", "deck": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d", "deckAnchor": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d#slide-24", "deckJson": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d.json" }, "components": [ { "bbox": { "h": 0.25, "w": 0.42, "x": 0.07, "y": 0.57 }, "kind": "callout", "text": "競合他社が成功しているのは、商品が花王より優れているからではありません。顧客のニーズと欲求をより良く理解したうえで、自社商品を通じてそれらのニーズと欲求に応えるものを利用者に提案し販売しているからにほかなりません。", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:00.376+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "91875a56-e087-4be3-b237-844fa5212575", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "競合他社が成功しているのは、商品が花王より優れているからではありません。顧客のニーズと欲求をより良く理解したうえで、自社商品を通じてそれらのニーズや欲求に応えるものを利用者に提案し販売しているからにほかなりません。", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:55+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-3f3e-76f7-b9d8-595c4bd0a579", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.42, "x": 0.52, "y": 0.13 }, "kind": "chart", "text": "マーケティング費用・広告宣伝費（対売上高比率）", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:00.376+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f8d74432-5ac4-4c9e-9bca-14869711d3ca", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Marketing and Advertising Expenses / Sales: 10.5%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:55+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-3f3e-76f7-b9d8-62ccc85ee7bb", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.42, "x": 0.07, "y": 0.19 }, "kind": "paragraph", "text": "オアシスは、花王のマーケティングがブランド同士の連携もなされず、実に非効率な予算配分がなされていると考えています。花王は、絶対額および対売上高比のいずれにおいてもマーケティング投資が著しく不足している反面、膨大な研究開発投資を行っています。その結果、ブランドの認知度・知名度が低下しており、市場シェアと競争力も低下しています。", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:00.376+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fb0aaa86-d1b0-4694-a983-9efbde2f563a", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "競合他社が成功しているのは、商品が花王より優れているからではありません。顧客のニーズと欲求をより良く理解したうえで、自社商品を通じてそれらのニーズや欲求に応えるものを利用者に提案し販売しているからにほかなりません。 — OASIS", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:55+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-3f3e-76f7-b9d8-5fb4e69f3c5c", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.15, "x": 0.07, "y": 0.96 }, "kind": "source-note", "text": "出典：ブルームバーグ、会社開示資料", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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ブランド間で統一されていない", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:55+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-3f3e-76f7-b9d7-ea2435405896", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.35, "x": 0.58, "y": 0.35 }, "kind": "image", "text": "Curél Instagram profile", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:00.347+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "44b20ad5-bdad-40e2-8c92-56a6898679df", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.45, "x": 0.07, "y": 0.35 }, "kind": "image", "text": "Kate Tokyo digital assets", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:00.347+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c7a41c94-fb9c-4788-983b-8ed8498e0b00", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.35, "x": 0.58, "y": 0.22 }, "kind": "paragraph", "text": "しかし、キュレルは違います。キュレルはSNSアカウントは開設されているものの、国内向け専用ウェブサイトすら開設されていない状況です。", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:00.347+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2f31c197-ebdb-4c7a-ac5c-5f05b1bfe5ec", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.4, "x": 0.07, "y": 0.22 }, "kind": "paragraph", "text": "Kate Tokyo はYouTube（ASEAN各国に専用チャンネル有）・LINE・X・インスタグラムを通じて確固としたオンラインプレゼンスを確立しています。それぞれがECサイトに繋がっており、収益化を促しています", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:00.347+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3177caed-b6a0-4ff1-a58a-af9a71f6f218", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.2, "x": 0.07, "y": 0.96 }, "kind": "source-note", "text": "出典：YouTube、インスタグラム、LINE", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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"primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:00.94+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "47024878-8583-4944-a13b-eab18b7b635e", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "オアシスの調査および元従業員への取材によると、花王はデジタル・マーケティングの専門家を採用していないと推察されます。", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above 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"attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "019de52c-fb09-739d-900c-815b0d9ac526", "version": 1, "description": null }, "framework": null }, "subkind": "subtitle", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:00.94+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e2245ca9-a8a4-491d-bf86-ad9c1f39a1ef", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 40, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": 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screenshots of social media accounts and podcasts to contrast the client's inactivity with competitors' active content marketing.", "elementsJson": [ "headline_text", "subtitle_text", "paragraph", "screenshot" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 20:55:02.858+00", "seconds": 4.859, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d/27", "deck": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d", "deckAnchor": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d#slide-27", "deckJson": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "花王のブランドはブログ・ポッドキャスト・ロコミ・YouTubeにおける広告（インフォマーシャル）などが全般的に不足している結果、特に認知度の低い海外において、同社ブランドに対する消費者の関心を掻き立てる施策が不十分だと、オアシスは考えます。", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:57+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-3f3e-76f7-b9da-8680b14ec3c9", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.43, "x": 0.53, "y": 0.41 }, "kind": "image", "text": "CeraVe podcast and blog screenshots", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:02.858+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "30ae709d-c3cb-4f10-a280-fb35fa38c183", "parentComponentId": null }, { "bbox": { "h": 0.48, "w": 0.43, "x": 0.06, "y": 0.41 }, "kind": "image", "text": "Curel and Cetaphil social media screenshots", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": 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1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:02.858+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "71ad62da-7eb4-4ed0-ba4d-668fc3107b05", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.43, "x": 0.06, "y": 0.21 }, "kind": "paragraph", "text": "キュレルのLINEアカウントには1件しか投稿がないうえ、掲載されているYouTubeへのリンクは壊れています。急成長を遂げる国外のライバルであるセタフィルはLINEアカウントをフル活用し、開設しているすべてのSNSアカウントへの誘導を行うほか、収益機会を追求すべく3種類の国内ECサイトへのリンクも掲載しています...", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:02.858+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8ac43d11-8af2-4416-aa00-0285e035d55c", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.43, "x": 0.53, "y": 0.21 }, "kind": "paragraph", "text": "ロレアルやガルデルマといった競合は、コンテンツ制作という効果的な戦略を通じ、消費者に対して新たな情報・学び・エンタメを提供した結果、最終的に成長著しいダーマ化粧品業界におけるさらなる収益成長を促す戦略を活用しています。", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:02.858+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c2f02e29-de14-494e-aa4b-2d525de7123a", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.2, "x": 0.06, "y": 0.96 }, "kind": "source-note", "text": "出典：LINE、YouTube、Apple Podcast", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:02.858+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9eac5990-bb33-4ead-ad55-6c9f1732e958", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.45, "x": 0.06, "y": 0.12 }, "kind": "title", "text": "デジタル戦略 - 競合と比べて見劣りする", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:02.858+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4a1014b4-09ee-463f-8b63-67046ca76a42", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.45, "x": 0.06, "y": 0.04 }, "kind": "title", "text": "2. 戦略を欠くマーケティング", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:02.858+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ba48f94b-a361-49b3-8163-6ed49c3d59f1", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "69bbd3cf-bfee-42e2-871f-448b7596cc39", "evidence": "Contrasting Curel's lack of digital strategy with competitors' robust content marketing.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 20:55:02.858+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "frameworkName": "contrast-pairs" } ], "arcBeats": [ { "to": 40, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 21, "name": "Agitate (Make it worse)", "beatId": "4ce5a49a-58c1-48cf-bd74-e185bf848877", "matchId": "74f075df-dc16-415d-8327-a74e1e439fb0", "beatType": { "name": "Agitate (Make it worse)", "slug": "problem-agitate-solution-agitate-make-it-worse", "status": "active", "canonId": "019dd9b8-0f5a-71dd-bae7-8fadb0d09456", "version": 1, "description": null }, "evidence": "The deck highlights the consequences of Kao's problems, including a lack of growth and insufficient marketing investment.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. Often where length problems creep in." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [], "locked": true }, { "page": 28, "type": "tension", "title": "The slide contrasts well-branded, illuminated displays of Rohto, Senka, and Neutrogena against a disorganized, unbranded shelf for Kao products.", "function": "expose_contradiction", "rawType": "expose_contradiction", "block": null, "metadata": { "slideType": "expose_contradiction", "slideTypeCanon": { "name": "Expose contradiction", "slug": "expose_contradiction", "status": "active", "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df", "version": 1, "description": null }, "function": "expose_contradiction", "functionCanon": { "name": "Expose contradiction", "slug": "expose_contradiction", "status": "active", "canonId": "019de52d-171f-776f-887c-73edaff4cf9c", "version": 1, "description": null }, "density": "balanced", "densityScore": 44, "componentCount": 8, "textChars": 302, "nDataPoints": 0, "notes": "The slide contrasts well-branded, illuminated displays of Rohto, Senka, and Neutrogena against a disorganized, unbranded shelf for Kao products.", "elementsJson": [ "headline_text", "subtitle_text", "photo", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 20:55:06.983+00", "seconds": 8.862, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d/28", "deck": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d", "deckAnchor": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d#slide-28", "deckJson": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "花王のキュレルやフリープラスは粗末な棚スペースに、サイネージすら無い状態で陳列されている", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:55+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-3f3e-76f7-b9d8-43ec2c4d6574", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.24, "x": 0.73, "y": 0.275 }, "kind": "image", "text": "Kao product shelf", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:06.983+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7f3837b2-aab5-4369-92d6-af530e89c522", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.65, "x": 0.03, "y": 0.275 }, "kind": "image", "text": "Competitor displays (Rohto, Senka, Neutrogena)", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:06.983+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b5bc01ec-3bbb-474e-a695-2c672318de31", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.65, "x": 0.03, "y": 0.85 }, "kind": "paragraph", "text": "ロート製薬のメンソレータム、資生堂のSENKA、ケンビューのニュートロジーナは全て店内ディスプレイによる店頭マーケティングを活用し売上の促進を図っています", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:06.983+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7b7a6d08-f943-45b2-a35e-7b7418aa7e5c", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.24, "x": 0.73, "y": 0.85 }, "kind": "paragraph", "text": "花王のキュレルやフリープラスは粗末な棚スペースに、サイネージすら無い状態で陳列されている", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:06.983+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bcf86f40-7475-40e3-91aa-63fbd825b174", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.3, "x": 0.03, "y": 0.965 }, "kind": "source-note", "text": "出典：オアシスによる調査、Vietnam Consumer Goods Survey", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:06.983+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2cf944c1-bcfd-4d3d-be23-b7060a8a3601", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.6, "x": 0.07, "y": 0.05 }, "kind": "title", "text": "2. 戦略を欠くマーケティング", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:06.983+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "278fe1d0-8e8f-4b66-b38b-714d619597e1", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.5, "x": 0.07, "y": 0.14 }, "kind": "title", "text": "店舗における陳列方法・売り場づくり", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "019de52c-fb09-739d-900c-815b0d9ac526", "version": 1, "description": null }, "framework": null }, "subkind": "subtitle", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:06.983+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3caeac49-8900-4f10-945c-a3e4365d0bc3", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "fee58556-abc4-4130-835e-384611773002", "evidence": "Visual comparison of competitor vs Kao in-store execution", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 20:55:06.983+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 28, "frameworkName": "contrast-pairs" } ], "arcBeats": [ { "to": 40, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 21, "name": "Agitate (Make it worse)", "beatId": "4ce5a49a-58c1-48cf-bd74-e185bf848877", "matchId": "74f075df-dc16-415d-8327-a74e1e439fb0", "beatType": { "name": "Agitate (Make it worse)", "slug": "problem-agitate-solution-agitate-make-it-worse", "status": "active", "canonId": "019dd9b8-0f5a-71dd-bae7-8fadb0d09456", "version": 1, "description": null }, "evidence": "The deck highlights the consequences of Kao's problems, including a lack of growth and insufficient marketing investment.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. Often where length problems creep in." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [], "locked": true }, { "page": 29, "type": "tension", "title": "Uses customer testimonials as evidence of distribution failure.", "function": "diagnose_problem", "rawType": "problem_statement", "block": null, "metadata": { "slideType": "problem_statement", "slideTypeCanon": { "name": "Problem statement", "slug": "problem_statement", "status": "active", "canonId": "019de52d-0879-768d-bba8-8da8a5a121d4", "version": 1, "description": null }, "function": "diagnose_problem", "functionCanon": { "name": "Diagnose problem", "slug": "diagnose_problem", "status": "active", "canonId": "019de52d-176d-761f-b608-cf52262d2ab2", "version": 1, "description": null }, "density": "balanced", "densityScore": 43, "componentCount": 7, "textChars": 525, "nDataPoints": 0, "notes": "Uses customer testimonials as evidence of distribution failure.", "elementsJson": [ "headline_text", "subtitle_text", "paragraph", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 20:55:01.434+00", "seconds": 3.295, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d/29", "deck": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d", "deckAnchor": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d#slide-29", "deckJson": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "花王の商品は、グローバル市場へ十分な供給がなされていない", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:56+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-3f3e-76f7-b9d9-1e0b3f02849a", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.42, "x": 0.07, "y": 0.2 }, "kind": "quote", "text": "乾燥肌の人におススメです 2019年12月14日にイタリアで投稿された口コミ 乾燥肌でにきび治療をしていたので、敏感肌向けの低刺激のクレンジング剤を探していました。このクレンジング剤だと肌が乾燥せず、肌のつっぱりもありません。本当におススメです！日本から直接送られてくるため（商品が本物であるという証拠）、商品が届くのに時間がかかります。また、残念ながら売主は追跡番号を教えてくれないのですが、とても親切です。", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:01.434+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1d959ee7-79e1-43ff-9823-a64dca151f45", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.42, "x": 0.51, "y": 0.2 }, "kind": "quote", "text": "商品は素晴らしい 2022年1月14日にドイツで投稿された口コミ 次の理由から星は3つだけです：DHLから荷物を受け取るために、約10ユーロの関税・諸費用を払わなければなりません。しかし、この費用はアマゾンが補填してくれます（問題なく支払われます）。", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:01.434+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "237f6099-2dcf-4215-a33e-680ba50e9a09", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "日本から直接送られてくるため（商品が本物であるという証拠）、商品が届くのに時間がかかります。また、残念ながら売主は追跡番号を教えてくれないのですが、とても親切です。 — Amazon Italy Reviewer", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:56+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-3f3e-76f7-b9d9-20cc5dcc470b", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.2, "x": 0.07, "y": 0.96 }, "kind": "source-note", "text": "出典：Amazonイタリア、Amazonドイツ", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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"w": 0.29, "x": 0.138, "y": 0.198 }, "kind": "quote", "text": "事業展開が多過ぎるのは確かだ。長谷部 佳宏 社長、2023年2月", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Pull quote", "slug": "pull-quote", "status": "active", "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9", "version": 1, "description": null }, "framework": null }, "subkind": "pull-quote", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:07.314+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "54dee62f-e939-41a6-91a6-b0d5922fd873", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "「事業展開が多過ぎるのは確かだ。」 — 長谷部 佳宏 社長、2023年2月", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": 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"description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:07.314+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4cc6d604-5cae-4aff-816a-f6c886c63b04", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.55, "x": 0.07, "y": 0.03 }, "kind": "title", "text": "4. 肥大化したブランドポートフォリオ", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:07.314+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "851ffe0f-ab59-4a44-bcc9-3cb97d7b5be8", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.45, "x": 0.07, "y": 0.11 }, "kind": "title", "text": "花王は国内に特化した小規模なブランドが多すぎる", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "019de52c-fb09-739d-900c-815b0d9ac526", "version": 1, "description": null }, "framework": null }, "subkind": "subtitle", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:07.314+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4486fade-de6c-49f0-8d30-55f63d0202c4", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "fbd725b8-67d5-43c4-9713-fc9bb4b42374", "evidence": "Comparing brand count vs revenue across industry peers", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 20:55:07.314+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 31, "frameworkName": "comparison_frame" } ], "arcBeats": [ { "to": 40, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 21, "name": "Agitate (Make it worse)", "beatId": "4ce5a49a-58c1-48cf-bd74-e185bf848877", "matchId": "74f075df-dc16-415d-8327-a74e1e439fb0", "beatType": { "name": "Agitate (Make it worse)", "slug": "problem-agitate-solution-agitate-make-it-worse", "status": "active", "canonId": "019dd9b8-0f5a-71dd-bae7-8fadb0d09456", "version": 1, "description": null }, "evidence": "The deck highlights the consequences of Kao's problems, including a lack of growth and insufficient marketing investment.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. 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"tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:08.713+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7a566cf4-1600-44c5-9edf-be971411438e", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.35, "x": 0.55, "y": 0.75 }, "kind": "callout", "text": "オアシスの調査によると、G11の中でも僅か6つのブランドがG11売上高の大部分を占めている", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:08.713+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dfdf3e5e-d23b-431c-a701-eb9418ae441a", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "2019年から2023年にかけて、G11ブランドしか売上が成長していません。", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:56+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-3f3e-76f7-b9d8-e3cf7ddb9f65", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.2, "x": 0.55, "y": 0.15 }, "kind": "chart", "text": "日本市場の売上構成比", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Pie chart", "slug": "pie", "status": "active", "canonId": "019de52c-ffdb-71bb-a800-5c5ab9f1c373", "version": 1, "description": null }, "framework": null }, "subkind": "pie", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:08.713+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "29ac5946-4078-484d-b03a-5f2864427413", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.2, "x": 0.75, "y": 0.5 }, "kind": "chart", "text": "グローバル市場の売上構成比", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Pie chart", "slug": "pie", "status": "active", "canonId": "019de52c-ffdb-71bb-a800-5c5ab9f1c373", "version": 1, "description": null }, "framework": null }, "subkind": "pie", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:08.713+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "986876db-c212-4fdb-9a5b-288af1ee8085", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "revenue growth: -68.3%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:56+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-3f3e-76f7-b9d8-e794fac6faec", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.45, "x": 0.06, "y": 0.19 }, "kind": "paragraph", "text": "花王の主力化粧品ブランドは「グローバル11」（以下「G11」）と「リージョナル（地域限定展開）8」（以下「R8」）に分けられます。G11は世界展開ブランドで、R8は日本市場に特化したブランドです。2019年から2023年にかけて、G11ブランドしか売上が成長していません。", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:08.713+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "98621093-555c-4432-a1bd-7a604e4352f4", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.45, "x": 0.06, "y": 0.65 }, "kind": "paragraph", "text": "G11カテゴリーは、SENSAI・モルトンブラウン・キュレルなどの「1st Runner」ブランドと、Kanebo・Kate Tokyoなどの「戦略投資ブランド」に分かれています。花王の中核ポートフォリオは、19個のブランドで構成されています（そして、その他に少なくとも5つの非中核ブランドがあります）。競合と比較すると、例えばユニリーバは同規模の高級化粧品事業を展開しているにもかかわらず、ブランド数は10未満に絞り込まれています。", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:08.713+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b06bfaf4-3377-4ac8-aa4a-0ced2a935f22", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.06, "y": 0.92 }, "kind": "source-note", "text": "注 1: G11: Sensai、モルトンブラウン、キュレル、Kanebo、Kate Tokyo、フリープラス、RMK、SUQQU、athletia、est、ALLIE; R8: ALBLANC、TWANY、LISSAGE、Milano Collection、Primavista、DEW、Sofina iP、media; 2: 花王統合レポート2022より; 3: 表内の米ドル単位の売上高は1ドル=140.2円の為替レートを用いて換算", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:08.713+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fb765ee8-315b-4140-8b91-88966e52e42f", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.45, "x": 0.06, "y": 0.35 }, "kind": "table", "text": "地域, 2019年売上高, 2023年売上高, 増減率; G11, 11億6,030万米ドル, 11億9,020万米ドル, 2.6%; R8, 5億5,910万米ドル, 3億7,440万米ドル, -33.0%; その他, 4億3,000万米ドル, 1億3,620万米ドル, -68.3%", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:08.713+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fd94a6b2-0acd-44cd-aa79-45737dd61702", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.4, "x": 0.06, "y": 0.13 }, "kind": "title", "text": "化化粧品事業は主力ブランド19個を抱える", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:08.713+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fc84b4af-4e7d-46aa-a75f-c004edb588d9", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.5, "x": 0.06, "y": 0.05 }, "kind": "title", "text": "4. 肥大化したブランドポートフォリオ", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:08.713+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "caf98de2-53e5-43da-8a49-7586a0e2d36d", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 40, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 21, "name": "Agitate (Make it worse)", "beatId": "4ce5a49a-58c1-48cf-bd74-e185bf848877", "matchId": "74f075df-dc16-415d-8327-a74e1e439fb0", "beatType": { "name": "Agitate (Make it worse)", "slug": "problem-agitate-solution-agitate-make-it-worse", "status": "active", "canonId": "019dd9b8-0f5a-71dd-bae7-8fadb0d09456", "version": 1, "description": null }, "evidence": "The deck highlights the consequences of Kao's problems, including a lack of growth and insufficient marketing investment.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. 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"primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:05.693+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "19a09458-2230-4517-be20-c54b1d2e413c", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "2012年から2022年の間、最小在庫管理単位（SKU：stock-keeping units）は年平均7.2%のペースで増加しましたが、コンシューマープロダクツ事業の売上高成長は年平均で僅か1.7%にとどまりました。", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, 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"kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:02.359+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6e759f80-38c0-447d-af1f-c2b193bea85b", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.3, "x": 0.35, "y": 0.81 }, "kind": "list", "text": "グローバル展開に注力\nブランドポートフォリオの見直し\nマーケティングの強化\n監督機能および透明性の向上", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:02.359+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b67713dd-aedb-4d1a-b594-486f85623fff", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.3, "x": 0.35, "y": 0.5 }, "kind": "list", "text": "潜在的な成長：キュレル、フリープラス\n潜在的な成長：ビオレ\n潜在的な成長：モルトンブラウン\n潜在的な成長：SENSAI\n潜在的な成長：オリベ\n潜在的な成長：Kate Tokyo", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": 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"quote_block" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 20:55:03.754+00", "seconds": 4.832, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d/36", "deck": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d", "deckAnchor": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d#slide-36", "deckJson": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "花王の経営陣は成長に対してアレルギーがある", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one 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20:55:03.754+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0d556a78-7800-4515-b95e-becded009add", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.05, "x": 0.03, "y": 0.34 }, "kind": "other", "text": "OASIS", "attrs": null, "canon": { "kind": { "name": "Other", "slug": "other", "status": "active", "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d", "version": 1, "description": "Fallback when no canonical kind applies." }, "tool": null, "subkind": { "name": "Unclassified", "slug": "unclassified", "status": "active", "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0", "version": 1, "description": null }, "framework": null }, "subkind": "unclassified", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:03.754+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": 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"parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "「花王の経営陣は成長に対してアレルギーがある。中期経営計画『K27』では、ヘルス＆ビューティーケア事業や同社の化粧品ブランドを通じて実現可能な大きな成長機会について十分に取り上げていません。成長意欲が欠落しており、花王の経営陣には事業成長に対するアレルギーがあるように見えて仕方ありません。」 — Oasis Management", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:56+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": 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critique of management's lack of growth focus.", "elementsJson": [ "headline_text", "subtitle_text", "paragraph", "quote_block", "icon_grid", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 20:55:02.552+00", "seconds": 3.584, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d/37", "deck": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d", "deckAnchor": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d#slide-37", "deckJson": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "花王には成長意欲が欠如している", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:56+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-3f3e-76f7-b9d9-657405597706", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.4, "x": 0.05, "y": 0.06 }, "kind": "list", "text": "主力ブランドに投資し成長させる意欲が欠落\n戦略的基盤のある領域へ集中していない", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:02.552+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2e584df8-0c6d-40c4-a85f-9c857c571e0a", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.5, "x": 0.05, "y": 0.22 }, "kind": "paragraph", "text": "花王の新しい中期経営計画「K27」は、「K25」が公表されてから2年後の2023年8月に発表されました。これらの計画はいずれも現職の長谷部佳宏社長の任期中に発表されたものでしたが、株式市場の反応は今ひとつでした。「K25」は数値目標が欠落しているという理由から広く批判されました。「K27」はその点については透明性が改善されたものの、（「グローバル・シャープトップ」を目指す意志とは裏腹に）各種施策や数値目標に表れる、花王経営陣の成長に対するアレルギーに失望が広がりました。長年にわたり花王の経営陣は、", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:02.552+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e484d2bd-25bf-49c8-9990-1e737bc5b7a0", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.35, "x": 0.58, "y": 0.045 }, "kind": "quote", "text": "利益底入れを確認も、本格的な成長転換の確信には至らず", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:02.552+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "154c257f-5883-4782-b312-d624d5d69c95", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.35, "x": 0.58, "y": 0.068 }, "kind": "quote", "text": "花王には素晴らしい技術と面白い商品がたくさんあるが、経営陣がこのノウハウを高い収益を生む商品へと転換し切れていない", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:02.552+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "42f26a4b-75d5-46b7-ba41-8b24fede3658", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.35, "x": 0.58, "y": 0.022 }, "kind": "quote", "text": "圧倒的な強みがあり、圧倒的な成長戦略が必要なだけである", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:02.552+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "69596a4a-906a-4feb-a930-e8ca475903be", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "「圧倒的な強みがあり、圧倒的な成長戦略が必要なだけである」 — SMBC日興証券 (2023年10月3日); 「利益底入れを確認も、本格的な成長転換の確信には至らず」 — J.P.Morgan (2024年2月8日); 「花王には素晴らしい技術と面白い商品がたくさんあるが、経営陣がこのノウハウを高い収益を生む商品へと転換し切れていない」 — CLSA (2024年2月20日)", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:56+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-3f3e-76f7-b9d9-6a5add8833bc", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.4, "x": 0.05, "y": 0.13 }, "kind": "title", "text": "花王には成長意欲が欠如している", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:02.552+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2e3a16d1-ce89-4422-8e22-fd69c4a6c3ac", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.6, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "1. 花王の（欠落した）戦略ビジョン", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:02.552+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2416d64d-108a-427d-8883-7a4ef3a70d42", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "f138ca9b-d641-4de2-a61b-c0f9d61f2e17", "evidence": "Contrasting management's stated goals with analyst critiques of their actual performance.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 20:55:02.552+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 37, "frameworkName": "ceo-quote-contradiction" } ], "arcBeats": [ { "to": 40, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 21, "name": "Agitate (Make it worse)", "beatId": "4ce5a49a-58c1-48cf-bd74-e185bf848877", "matchId": "74f075df-dc16-415d-8327-a74e1e439fb0", "beatType": { "name": "Agitate (Make it worse)", "slug": "problem-agitate-solution-agitate-make-it-worse", "status": "active", "canonId": "019dd9b8-0f5a-71dd-bae7-8fadb0d09456", "version": 1, "description": null }, "evidence": "The deck highlights the consequences of Kao's problems, including a lack of growth and insufficient marketing investment.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. Often where length problems creep in." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [], "locked": true }, { "page": 38, "type": "tension", "title": "The slide uses a quote from management to expose a contradiction between their stated ambition and their lack of execution.", "function": "name_villain", "rawType": "villain_critique", "block": null, "metadata": { "slideType": "villain_critique", "slideTypeCanon": { "name": "Villain critique", "slug": "villain_critique", "status": "active", "canonId": "019de52d-10bc-7136-bf20-09de59d17447", "version": 1, "description": null }, "function": "name_villain", "functionCanon": { "name": "Name villain", "slug": "name_villain", "status": "active", "canonId": "019de52d-1746-70d6-bc58-5eeaf5865526", "version": 1, "description": null }, "density": "balanced", "densityScore": 31, "componentCount": 6, "textChars": 436, "nDataPoints": 0, "notes": "The slide uses a quote from management to expose a contradiction between their stated ambition and their lack of execution.", "elementsJson": [ "headline_text", "subtitle_text", "paragraph", "quote_block" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 20:55:04.903+00", "seconds": 5.92, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d/38", "deck": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d", "deckAnchor": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d#slide-38", "deckJson": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "花王の経営陣は努力すらしていません。", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:56+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-3f3e-76f7-b9d9-05354b086388", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.86, "x": 0.07, "y": 0.23 }, "kind": "paragraph", "text": "やる気のない経営陣\n花王の経営陣は、花王には大ヒットの可能性を秘めるブランドがあることに気付いており、何をすべきか把握しているにもかかわらず、それをしないという決断をしています。経営陣が自らの態度を速やかに見直し、各ブランドの潜在価値を実現しようとしないかぎり、花王の企業価値は今後も損なわれ、すべてのステークホルダーが損害を被ることになるでしょう。\n花王の経営陣は努力すらしていません。", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:04.903+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "30a21e93-55dd-4fb7-9f68-355b5a48d1ec", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.86, "x": 0.07, "y": 0.55 }, "kind": "quote", "text": "展開国を増やし、多くの流通チャネルで販売すれば売上1,000億円を目指すことは不可能ではないが、そのようなやり方はせず、グローバル・シャープトップを目指したい。", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Pull quote", "slug": "pull-quote", "status": "active", "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9", "version": 1, "description": null }, "framework": null }, "subkind": "pull-quote", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:04.903+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2d5664a3-dae0-4b9a-8bcf-2d45747682ec", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "展開国を増やし、多くの流通チャネルで販売すれば売上1,000億円を目指すことは不可能ではないが、そのようなやり方はせず、グローバル・シャープトップを目指したい。 — 花王グループ化粧品・スキンプロテクション事業成長戦略説明会", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:56+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-3f3e-76f7-b9d9-0ad22f5aa528", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.3, "x": 0.07, "y": 0.14 }, "kind": "title", "text": "やる気が根本的に欠如している", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:04.903+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b90a9adb-b971-4af1-9fbb-fd5262d8d786", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.5, "x": 0.07, "y": 0.05 }, "kind": "title", "text": "1. 花王の（欠落した）戦略ビジョン", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:04.903+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4da2c41d-27b0-45e3-9bc6-ecd07df4c8e5", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "09b0d9f9-c220-4c03-ac1e-b99b734efe1a", "evidence": "Uses a management quote to highlight a gap between stated vision and lack of execution.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 20:55:04.903+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 38, "frameworkName": "ceo-quote-contradiction" } ], "arcBeats": [ { "to": 40, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 21, "name": "Agitate (Make it 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Often where length problems creep in." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [], "locked": true }, { "page": 39, "type": "tension", "title": "The slide uses CEO quotes to demonstrate a lack of strategic focus on core business.", "function": "expose_contradiction", "rawType": "expose_contradiction", "block": null, "metadata": { "slideType": "expose_contradiction", "slideTypeCanon": { "name": "Expose contradiction", "slug": "expose_contradiction", "status": "active", "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df", "version": 1, "description": null }, "function": "expose_contradiction", "functionCanon": { "name": "Expose contradiction", "slug": "expose_contradiction", "status": "active", "canonId": "019de52d-171f-776f-887c-73edaff4cf9c", "version": 1, "description": null }, "density": "dense", "densityScore": 55, "componentCount": 8, "textChars": 662, "nDataPoints": 0, "notes": "The slide uses CEO quotes to demonstrate a lack of strategic focus on core business.", "elementsJson": [ "headline_text", "subtitle_text", "paragraph", "quote_block", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 20:55:02.551+00", "seconds": 3.549, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d/39", "deck": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d", "deckAnchor": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d#slide-39", "deckJson": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "花王には力強い成長可能性を持つ優れたブランドがあるものの、花王の経営陣はこれらに関心を示さず、FMCG事業の成長実現には注力しないことを繰り返し宣言しています。", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:56+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-3f3e-76f7-b9d9-498121671f90", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.86, "x": 0.07, "y": 0.2 }, "kind": "paragraph", "text": "戦略の焦点も定まらない。花王には力強い成長可能性を持つ優れたブランドがあるものの、花王の経営陣はこれらに無関心を示し、FMCG事業の成長実現には注力しないことを繰り返し宣言しています。花王の強みは、その中核事業である世界クラスのコンシューマープロダクツ事業の各ブランドにあり、酵素技術を用いたバイオ燃料電池でもなければ、医療分野でもありません。", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:02.551+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6507feef-0ae0-47a5-b5b3-5299d6e18988", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.64, "x": 0.18, "y": 0.53 }, "kind": "quote", "text": "花王は世界トップクラスの酵素研究を行っており、...酵素駆動形の電池は思いもよらぬ場所で役に立ちそうですね。 (長谷部佳宏社長、2021年12月)", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": 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null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:02.551+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dbccd7aa-096e-4788-a84f-ddf61f7bb5a7", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "「花王は世界トップクラスの酵素研究を行っており、...酵素駆動形の電池は思いもよらぬ場所で役に立ちそうですね。」 — 長谷部佳宏社長、2021年12月; 「...新しいエンジンが将来のために必要だ」こうした思いから、これまで踏み込まなかったメディカル（治療・診断）領域への参入を目指す。 — 日経ビジネスによる長谷部佳宏社長へのインタビュー、2022年3月", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:56+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-3f3e-76f7-b9d9-4fba425dc2fc", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.4, "x": 0.1, "y": 0.96 }, "kind": "source-note", "text": "注 1：東京理科大学インタビュー、2021年12月", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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communication.", "elementsJson": [ "headline_text", "subtitle_text", "paragraph", "callout_box", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 20:55:02.87+00", "seconds": 3.746, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d/40", "deck": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d", "deckAnchor": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d#slide-40", "deckJson": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "市場に対する不明瞭な情報発信が信頼を損ねている", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": 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"description": null }, "framework": null }, "subkind": "instance", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:02.87+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d5b64a8c-b81d-4e4b-903f-7fcadd29d5c6", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.4, "x": 0.07, "y": 0.25 }, "kind": "paragraph", "text": "数値目標の欠如: 花王は「K25」にて示していたグループ売上高目標を「K27」にて削除しました。また、2020年12月に発表した「K25」にて生産性の倍増を掲げていますが、その定義は極めて不明瞭です。", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:02.87+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "248a466b-fdd4-4095-be22-6211b00c48de", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.4, "x": 0.53, "y": 0.25 }, "kind": "paragraph", "text": "社内の隠語は増える一方...: 「Life Value Solution」「One Team and My Dream」「Next Innovation」「Reborn Kao」「Another Kao」「グローバル・シャープトップ」など、不明瞭なキーワードが多用されている。", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": 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null, "extraction": { "at": "2026-05-02 20:55:08.003+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1c5894b3-3f3c-4cfa-93a0-c78130dc3d78", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "revenue potential: 400億~600億円", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:58+00", "model": "unknown-legacy", "runId": null, 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"parentComponentId": null }, { "bbox": { "h": 0.22, "w": 0.43, "x": 0.06, "y": 0.13 }, "kind": "paragraph", "text": "注力すべきブランド：キュレル\nキュレルは、大衆向け（マス）と高級（プレステージ）の中間である「マスティージ」に属するダーマスキンケアブランドで、乾燥・敏感肌に特化しています。製品は世界的に高く評価されていますが、小売店での取り扱いは限定的です。", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:08.003+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2a6780cc-4aa4-4e91-bc08-16fec824335b", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.43, "x": 0.06, "y": 0.37 }, "kind": "paragraph", "text": "キュレルの製品は日本市場向けに調整し発売された後、日本を除くアジアおよび英国でも発売され、その後米国市場に再投入されました。", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:08.003+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5bac270e-d165-4ae2-910f-e00d1ddf96d5", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "「肌ラボプレミアムやユーセリン、ラロッシュポゼなどたくさんの商品を使ってきましたが、これを試すまで効果を実感したことはありませんでした」 — Amazon (US). 「この化粧水は乾燥肌に悩む全ての人の救世主です...ニベアやダヴなど、インド製のクリームはどれも私には合いませんでした」 — Amazon (India). 「この商品の保湿力は半端ではないです...夜用パックとしてもおススメです」 — Lazada (Philippines).", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:58+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-3f3e-76f7-b9da-fc68bdc0cf95", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.2, "x": 0.1, "y": 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"groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:04.48+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "51edb390-d437-4023-9b99-c92ed194a81f", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.42, "x": 0.06, "y": 0.18 }, "kind": "paragraph", "text": "フリープラスは、中国と日本の植物成分を使用し低刺激設計の敏感肌スキンケアに特化したブランドです。キュレル同様、世界各国での取り扱いは限定的にもかかわらず消費者からは高い評価を得ています。", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 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"runId": null, "seconds": null, "promptVersion": null }, "componentId": "abdb1425-7566-4496-a328-a18583eb7e21", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "revenue growth", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:59+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-3f3e-76f7-b9db-fc3a8c10df22", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.8, "x": 0.05, "y": 0.95 }, "kind": "other", "text": "出典：ロレアルの2023年度決算説明会資料、キュレル売上高はセルサイドアナリストの予想および花王が2023年9月に発表したプレゼンテーション資料を基にオアシスが推計", "attrs": null, "canon": { "kind": { "name": "Other", "slug": "other", "status": "active", "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d", "version": 1, "description": "Fallback when no canonical kind applies." }, "tool": null, "subkind": null, "framework": null }, "subkind": "source-note", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-17 03:32:11.86+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bf6e204f-d4ee-481c-96c3-aa8c943a5f72", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.4, "x": 0.05, "y": 0.38 }, "kind": "paragraph", "text": "ロレアルが擁するセラヴィの売上高は2023年単年で、花王がキュレルについて計画している今後8年間の売上成長とほぼ同程度の成長を遂げています。", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-17 03:32:11.86+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "05132c3b-4171-4e66-a41b-3936e896f417", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.3, "x": 0.05, "y": 0.17 }, "kind": "paragraph", "text": "花王ブランドは凡庸になってしまう", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-17 03:32:11.86+00", "model": 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"text": "花王は「グローバル・シャープトップ」戦略にて、キュレルは2030年まで年平均成長率5.3%を実現する計画としていますが、フリープラスの成長性については触れられていません。加えて、花王自身がプレゼンテーション資料で示したダーマ化粧品市場の2028年までの年平均成長率は12.4%です。", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-17 03:32:11.86+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7e11393e-1116-4817-ba11-46179894bc7b", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.4, "x": 0.05, "y": 0.62 }, "kind": "quote", "text": "全地域で成長を遂げている... セラヴィに関しては、39%の成長率を記録し、ダーマ化粧品市場におけるクレンジング&ボディ部門の第1位に浮上しました。いたる所で成長を遂げており、米国では25%、海外では61%の成長を遂げています。", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-17 03:32:11.86+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "02d084c8-119f-44c5-afac-619d3c6ccd63", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "「全地域で成長を遂げている...セラヴィに関しては、39%の成長率を記録し、ダーマ化粧品市場におけるクレンジング&ボディ部門の第1位に浮上しました。いたる所で成長を遂げており、米国では25%、海外では61%の成長を遂げています。」 — ミリアム・コーエン-ウェルグリン, ロレアル ダーマトロジカル・ビューティー事業部門 プレジデント, 2024年2月9日 2023年第4四半期決算説明会", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:39:59+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-3f3e-76f7-b9db-fa292b3c3600", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.6, "x": 0.05, "y": 0.11 }, "kind": "title", "text": "キュレルとフリープラスの成長は市場全体に後れを取っている", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide 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"primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 23:40:00+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-3f3e-76f7-b9dc-5f746c6ee9f9", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.45, "x": 0.07, "y": 0.22 }, "kind": "paragraph", "text": "熱狂的なファンのいるヘアケア商品\nオリベは、米国に本拠を置くヘアサロン向け高級ヘアケアブランドです。同ブランドは2017年の買収以降、主に口コミに支えられ、年率約10%のペースで成長しており、収益は約1.6億米ドルにのぼると推察されます。\nオリベは、超高級価格帯で販売されているにもかかわらず消費者の中に熱狂的なファンを多く抱えており、同ブランドには大幅な成長可能性があります。\n参考として、ヘアサロン向けの独立系高級ヘアケアブランドであるオラプレックスや日本のミルボンはいずれも約4億～5億米ドルの収益を記録しています。\nマーケティングキャンペーンを打ち出し、従来のヘアサロン以外の販売経路まで拡大させた場合、オリベの収益は上記ブランドと同程度の規模にまで成長する可能性があるとオアシスは考えています。", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": 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null, "extraction": { "at": "2026-05-02 20:55:09.708+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ba74fc93-d376-4e0e-82a7-795b6b9b5d39", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.4, "x": 0.06, "y": 0.35 }, "kind": "list", "text": "利益率が高く成長が著しい米国ヘアサロン向けヘアケア製品\nマーケティングの強化とグローバルな市場開拓を通じた国際的な成長余地は大きい", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:09.708+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": 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uses a contrast between the current limited reach of Kate Tokyo and the massive scale of Maybelline to highlight the opportunity gap.", "elementsJson": [ "headline_text", "subtitle_text", "paragraph", "callout_box", "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 20:55:10.746+00", "seconds": 7.111, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d/66", "deck": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d", "deckAnchor": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d#slide-66", "deckJson": "/decks/019dd923-622b-71dc-a6dd-6dd6e7ce8a5d.json" }, "components": [ { "bbox": { "h": 0.25, "w": 0.45, "x": 0.06, "y": 0.62 }, "kind": "callout", "text": "Kate Tokyoは海外で成長できていません。一方、海外の消費者の間では日本の化粧品ブランドに高い関心が集まっており、欧米の競合他社がこぞって日本ブランドを取り入れようとしていること（2021年のロレアルによるタカミの買収、2019年のユニリーバによる日本風ブランドタッチャの買収）に鑑みると、Kate Tokyoには世界的なプレゼンスを確立し、グローバルな成長を遂げる可能性があると考えます。", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:10.746+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2dd93d78-b2a6-4d12-a38e-6db853800308", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "Kate Tokyoは海外で成長できていません。一方、海外の消費者の間では日本の化粧品ブランドに高い関心が集まっており、欧米の競合他社がこぞって日本ブランドを取り入れようとしている（2021年のロレアルによるタカミの買収、2019年のユニリーバによる日本風ブランドタッチャの買収）に鑑みると、Kate Tokyoには世界的なプレゼンスを確立し、グローバルな成長を遂げる可能性があると考えます。", "attrs": null, "canon": { "kind": { 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"framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:10.746+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "904fcab9-142b-4eac-a41f-13373aa6bf05", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.45, "x": 0.06, "y": 0.22 }, "kind": "paragraph", "text": "名前も東京、売上も東京\n若い女性をターゲット顧客層とする大衆市場向け化粧品ブランドであるKate Tokyoは、ASEANの一部地域でしか取り扱いがありません。\nアナリストの試算によると、Kate Tokyoの2023年売上高は約1.85億米ドルですが、市場を牽引するメイベリンニューヨークが全世界120か国で販売され、2022年に小売売上高43億米ドルを記録していることを踏まえると、その足元にもおよびません。", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", 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"version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:11.512+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d59e0f15-1762-4aaf-ad01-7e14c4ec8acd", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.06, "x": 0.06, "y": 0.0019 }, "kind": "image", "text": "Vincent Warnery", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:11.512+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3a36359a-dc57-45af-bade-497ceb551110", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.4, "x": 0.06, "y": 0.0058 }, "kind": "list", "text": "1. プレミアム化による粗利率向上に注力\n2. 利益拡大に向け、デジタルチャネルを中心としたブランド力の向上に再投資\n3. 機敏さと決断力が評価される企業文化への改革\n4. ダーマスキンケアや日焼け止めなどの高成長かつ高収益な商品カテゴリーに重点をおき、米州を中心とした海外での成長戦略を遂行", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:11.512+00", "model": 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"019dd953-70f3-714d-84b6-d70d410b3eaa", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.4, "x": 0.06, "y": 0.0032 }, "kind": "paragraph", "text": "2021年5月、バイアスドルフのビンセント・ワーネリー新CEOは、自社の製品ポートフォリオを絞り込み、ダーマスキンケアブランドを含む、いくつかの競争力のあるブランドに注力する方針を公表しました。また、ワーネリー氏は度々「我々はスキンケアの会社だ」「スキンケアが我々の全てだ」などと強調し、自社をスキンケアのスペシャリストとして打ち出しています。ワーネリー氏のリーダーシップの下、バイアスドルフは次のような改革を行っています。", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:11.512+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e9990344-da27-46c8-a9b5-3082ca85ea3c", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "「我々はスキンケアの会社だ」「スキンケアが我々の全てだ」 — Vincent Warnery, Beiersdorf CEO", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 01:18:10+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd953-70f3-714d-84b6-d265e1c497ee", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.1, "x": 0.5, "y": 0.0092 }, "kind": "source-note", "text": "出典：ブルームバーグ", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:11.512+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "402fa1ef-2051-4147-a8b0-242a04578f7b", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.25, "x": 0.06, "y": 0.12 }, "kind": "title", "text": "持続的な価値向上", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:11.512+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fe86369b-73ac-4c89-9082-a53e1590340d", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.4, "x": 0.06, "y": 0.05 }, "kind": "title", "text": "経営の立て直しは可能", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:11.512+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "944ea5cc-36f6-4202-b148-da0e3bc3748c", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "3a32c917-2c64-4c72-ae12-7a733fab483e", "evidence": "The slide uses a thesis-driven headline and action-oriented sub-headline.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 20:55:11.512+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 72, "frameworkName": "action-titles" } ], "arcBeats": [ { "to": 96, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 49, "name": "Solution (Provide relief)", "beatId": "b2f59b4f-2bbe-4e4b-b640-3f702b1f3e19", "matchId": "74f075df-dc16-415d-8327-a74e1e439fb0", "beatType": { "name": "Solution (Provide relief)", "slug": "problem-agitate-solution-solution-provide-relief", "status": "active", "canonId": "019dd9b8-0fee-73e9-9ae5-799c7f3895cd", "version": 1, "description": null }, "evidence": "The deck proposes solutions, including a focus on growth, marketing reform, and a more diverse leadership team.", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. 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"subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:08.118+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ab8b9e73-e25d-4e59-929b-89a3a4fac816", "parentComponentId": null }, { "bbox": { "h": 0.8, "w": 0.4, "x": 0.05, "y": 0.1 }, "kind": "list", "text": "I. エグゼクティブサマリー\nII. 花王の概要\nIII. 成長に対するアレルギー\nIV. グローバル・シャープトップ？\nV. 大きな成長可能性\nVI. バイヤスドルフ\nVII. 「より強い花王」にむけて\nVIII. 付録", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": 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"subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:08.732+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cec1f911-0e05-478c-b027-83eb410b4f85", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "明確なブランド表示がなく全面白色のパッケージでは、小売店の棚や、SNSの広告投稿にて、商品が埋もれてしまっています。", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, 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"confidence": null, "extraction": { "at": "2026-05-02 20:55:08.732+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "478a333a-be97-4da8-8d1e-82562f3d6b20", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.35, "x": 0.625, "y": 0.41 }, "kind": "paragraph", "text": "明確なブランド表示がなく全面白色のパッケージでは、小売店の棚や、SNSの広告投稿にて、商品が埋もれてしまっています。ウェブサイトはECサイト等への連続性を欠き、ユーザーを混乱させています。製品は肝心な肌タイプではなく、人気に応じてカテゴリー化されています。また製品に関する資料・パンフレット等は、宣伝すべき製品の内容とは乖離してしまっている印象を受けます。", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", 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"019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 20:55:09.005+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fe51381a-ea0c-4207-ad90-0cbeb5310b25", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "パッケージをより認識しやすく、ユーザーが愛着を抱きやすく、そして最も重要なポイントとして、共有しやすいものにアップデートすべきです。", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", 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