{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-622b-71dc-a6dc-c45554acf77d",
  "slug": "699b0d6f35e9",
  "title": "Norfolk Southern Corporation (NSC)",
  "subtitle": "Frederick D. DiSanto and James Chadwick · 2024-04",
  "author": "Frederick D. DiSanto and James Chadwick",
  "date": "2024-04-22 00:00:00",
  "pageCount": 14,
  "kind": "shareholder-letter",
  "orientation": "portrait",
  "aspectRatio": 0.77272725,
  "targetCompany": "Norfolk Southern Corporation",
  "targetTicker": "NSC",
  "document": {
    "id": "019dd923-622b-71dc-a6dc-c45554acf77d",
    "slug": "699b0d6f35e9",
    "title": "Norfolk Southern Corporation (NSC)",
    "rawTitle": "s Letter to Fellow Shareholders About Our Collective Opportunity to Transform and Turn Around Norfolk Southern",
    "authorId": "21_Ancora",
    "authorName": "Frederick D. DiSanto and James Chadwick",
    "authorDisplay": "Frederick D. DiSanto and James Chadwick",
    "kind": {
      "slug": "shareholder-letter",
      "label": "Shareholder letter"
    },
    "sourceType": {
      "slug": "activist_investor",
      "label": "Activist investor"
    },
    "fileName": "Ancora_s-Letter-to-Fellow-Shareholders-About-Our-Collective-Opportunity-to-Transform-and-Turn-Around-Norfolk-Southern.pdf",
    "sourceUrl": "http://www.MoveNSCForward.com",
    "sourceDate": "2024-04-22 00:00:00",
    "presentationDate": "2024-04-22 00:00:00",
    "ingestedAt": "2026-04-22 18:01:08+00",
    "status": "ready",
    "pageCount": 14,
    "orientation": "portrait",
    "aspectRatio": 0.77272725,
    "targetCompany": "Norfolk Southern Corporation",
    "targetTicker": "NSC",
    "metadata": {
      "local_root": "/tmp/legacy-images/699b0d6f35e9",
      "activist_firm": "Ancora",
      "origin_corpus": "contrarian",
      "extraction_seconds": 153.1779441833496
    }
  },
  "coverage": {
    "pageCount": 14,
    "pagesIndexed": 14,
    "pagesWithImages": 14,
    "pagesWithMetadata": 14,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 109,
    "chartCount": 0,
    "metricSlides": 0,
    "toolMatches": 6,
    "documentToolMatches": 4,
    "frameworkMatches": 13,
    "arcMatches": 1,
    "beatMatches": 4,
    "loopMatches": 1,
    "patternMatches": 0,
    "storymakersMatch": false,
    "scoreAvailable": false,
    "reviewAvailable": false,
    "activistThesisAvailable": true,
    "pitchdeckMetadataAvailable": false,
    "pitchdeckProfileAvailable": false
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "AIDA",
          "slug": "aida",
          "status": "active",
          "bestFor": "Marketing presentations, product launches, sales enablement",
          "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Interest -> Desire -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "matchId": "fbedeef6-1dab-478f-9c50-14eae66fadc7",
        "evidence": "Attention-grabbing opening, building desire for change, and a clear call to action",
        "isPrimary": true,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-17 03:20:26.854254+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "beats": [
      {
        "to": 2,
        "arc": {
          "name": "AIDA",
          "slug": "aida",
          "status": "active",
          "bestFor": "Marketing presentations, product launches, sales enablement",
          "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Interest -> Desire -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 1,
        "name": "Attention",
        "beatId": "a91b2a67-861c-40d9-b922-ac1446e7a59e",
        "matchId": "fbedeef6-1dab-478f-9c50-14eae66fadc7",
        "beatType": {
          "name": "Attention",
          "slug": "aida-attention",
          "status": "active",
          "canonId": "019dd9b8-1086-7099-85c1-2f9cae7ea19d",
          "version": 1,
          "description": null
        },
        "evidence": "Vote the BLUE Proxy Card TODAY repeated on multiple pages",
        "position": 0,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Hook",
          "slug": "hook",
          "status": "active",
          "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
          "version": 1,
          "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 5,
        "arc": {
          "name": "AIDA",
          "slug": "aida",
          "status": "active",
          "bestFor": "Marketing presentations, product launches, sales enablement",
          "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Interest -> Desire -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 3,
        "name": "Desire",
        "beatId": "cadd30d3-92b3-4a94-a9c9-9418f9f2f95e",
        "matchId": "fbedeef6-1dab-478f-9c50-14eae66fadc7",
        "beatType": {
          "name": "Desire",
          "slug": "aida-desire",
          "status": "active",
          "canonId": "019dd9b8-11f0-704e-b2bb-fbb6a226467d",
          "version": 1,
          "description": null
        },
        "evidence": "The Case for Significant Change in the Boardroom and shareholder slate's support",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Evidence",
          "slug": "evidence",
          "status": "active",
          "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
          "version": 1,
          "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 9,
        "arc": {
          "name": "AIDA",
          "slug": "aida",
          "status": "active",
          "bestFor": "Marketing presentations, product launches, sales enablement",
          "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Interest -> Desire -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 6,
        "name": "Interest",
        "beatId": "cb7e5ddb-e777-4f05-9829-37b57b0ebd4f",
        "matchId": "fbedeef6-1dab-478f-9c50-14eae66fadc7",
        "beatType": {
          "name": "Interest",
          "slug": "aida-interest",
          "status": "active",
          "canonId": "019dd9b8-115b-7640-827f-fd115885a984",
          "version": 1,
          "description": null
        },
        "evidence": "Expose contradiction and preempt rebuttal sections",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Complication",
          "slug": "complication",
          "status": "active",
          "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
          "version": 1,
          "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 14,
        "arc": {
          "name": "AIDA",
          "slug": "aida",
          "status": "active",
          "bestFor": "Marketing presentations, product launches, sales enablement",
          "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Interest -> Desire -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 10,
        "name": "Action",
        "beatId": "cc911193-e614-4c7b-8424-f69bbb83514d",
        "matchId": "fbedeef6-1dab-478f-9c50-14eae66fadc7",
        "beatType": {
          "name": "Action",
          "slug": "aida-action",
          "status": "active",
          "canonId": "019dd9b8-1285-74f0-8552-c04c08014586",
          "version": 1,
          "description": null
        },
        "evidence": "Repeated call to action to vote for change",
        "position": 3,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Resolution",
          "slug": "resolution",
          "status": "active",
          "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
          "version": 1,
          "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      }
    ],
    "loops": [
      {
        "to": 14,
        "from": 1,
        "loop": {
          "name": "21_before_after",
          "slug": "21-before-after",
          "status": "active",
          "bestFor": "Product demos, process improvements, ROI justification",
          "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
          "familyLabel": null,
          "categoryName": "Comparison",
          "categorySlug": "comparison"
        },
        "matchId": "85277ef6-bab9-4112-9224-fff9a0bd6a6f",
        "evidence": "Before and after scenario presented through voting for change",
        "position": 0,
        "objective": "Contrasting the current state with a better future",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 03:20:27.049287+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Before/after framing",
          "slug": "before-after-framing",
          "status": "active",
          "bestFor": "For turnaround / reform proposals",
          "canonId": "019dd9e1-528b-72ec-a563-e5dcb9410f67",
          "version": 1,
          "bodyDocId": "019dd9a1-80bf-72e9-980b-ccd1c0cd3488",
          "description": "You visualise two futures side by side: the trajectory the target is on\ntoday, and the trajectory under your proposed intervention. The reader\nhas to see the delta to feel the stakes.\n\nIt's the rhetorical cousin of the peer-gap — same visual grammar\n(comparison), but across **time** instead of across peers.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "document",
        "agents": null,
        "matchId": "24c27a39-9e44-4b18-9b2c-6dd3a69dbd37",
        "evidence": null,
        "pageRefs": null,
        "priority": null,
        "whenToUse": "For turnaround / reform proposals",
        "confidence": null,
        "extraction": {
          "at": "2026-04-29 12:07:49.936794+00",
          "model": "unknown-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": null,
        "whyItWorks": "- It **quantifies the opportunity cost** of inaction. \"Doing nothing\"\n  becomes a concrete, visible path, not an abstraction.\n- It **makes the Answer tangible**. The prescription isn't a paragraph;\n  it's a trajectory the reader can point at.\n- It **pre-empts the status-quo defence**. Management usually argues \"we\n  have a plan\". Your chart shows what their plan looks like vs. yours.\n- It **satisfies both the Architect** (math adds up) **and the Storyteller**\n  (emotional delta between two futures).",
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "CEO quote contradiction",
          "slug": "ceo-quote-contradiction",
          "status": "active",
          "bestFor": "When management credibility is the lever",
          "canonId": "019dd9e1-52e9-717f-8454-93e627563ed6",
          "version": 1,
          "bodyDocId": "019dd9a1-8296-720d-8f51-da76937f9415",
          "description": "You reproduce management's own words — verbatim, with source and date — and\nthen place them next to the outcome that contradicts them. The CEO built\nthe rope; you put it around their own neck.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "document",
        "agents": null,
        "matchId": "7a0d10bd-9ebb-4f32-adea-e95638cabf75",
        "evidence": null,
        "pageRefs": null,
        "priority": null,
        "whenToUse": "When management credibility is the lever",
        "confidence": null,
        "extraction": {
          "at": "2026-04-29 12:07:49.936794+00",
          "model": "unknown-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": null,
        "whyItWorks": "- **Maximum credibility**: no adjective you could write is as damning as the\n  target's own prior statement.\n- **No rebuttal path**: management can't argue they didn't say it.\n- **It forces accountability onto a person**, not an institution — even if\n  you aren't explicitly naming a villain elsewhere.\n- **Reporters amplify it**. A CEO-quote-contradiction slide is quotable,\n  which means it lands in WSJ/FT/Bloomberg coverage.",
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Villain naming",
          "slug": "villain-naming",
          "status": "active",
          "bestFor": "When governance or specific decisions are the core thesis",
          "canonId": "019dd9e1-55a4-74db-9314-0ced4cd46cd2",
          "version": 1,
          "bodyDocId": "019dd9a1-88f1-72ad-8f4e-56ec29d7b369",
          "description": "You identify a **specific person** responsible for the target's underperformance\nor the behaviour you want changed — and name them. Not \"management\" or \"the\nboard\". A named executive or director with a specific failure attributable to\nthem.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "document",
        "agents": null,
        "matchId": "2b0a9691-d920-4959-814a-46fb6fea125e",
        "evidence": "Alan Shaw (CEO), Amy Miles (Board Chair), John Orr (newly-hired COO from CPKC)",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "When governance or specific decisions are the core thesis",
        "confidence": null,
        "extraction": {
          "at": "2026-04-29 12:07:49.936794+00",
          "model": "unknown-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": null,
        "whyItWorks": "- **Accountability needs a face.** Voters (shareholders, regulators,\n  journalists) act faster against people than institutions.\n- **Credibility rises with specificity.** \"The CFO has repeatedly missed\n  guidance\" > \"Management has missed guidance\".\n- It **pre-empts evasion**. An individual can be removed; an abstraction\n  cannot.\n- It **forces the target to respond personally** — and their defensive\n  response usually generates more attention for your thesis.",
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Villain slide",
          "slug": "villain-slide",
          "status": "active",
          "bestFor": "In activist decks where the personality matters",
          "canonId": "019dd9e1-518c-7404-976a-5be5a517b659",
          "version": 1,
          "bodyDocId": null,
          "description": "A dedicated slide presenting the named villain visually",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "document",
        "agents": null,
        "matchId": "a72438a8-6627-4383-ad3c-160d6eb7db85",
        "evidence": null,
        "pageRefs": null,
        "priority": null,
        "whenToUse": "In activist decks where the personality matters",
        "confidence": null,
        "extraction": {
          "at": "2026-04-29 12:07:49.936794+00",
          "model": "unknown-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": null,
        "whyItWorks": "Makes the antagonist concrete",
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Comparison frame",
          "slug": "comparison-frame",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-484b-7399-a4fc-d14644b99f93",
          "version": 1,
          "bodyDocId": null,
          "description": "Two or more states/subjects placed side by side to expose a gap.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "0d44a781-7e7b-4ea6-841e-bea497621d72",
        "evidence": "Comparison table of Board contentions vs reality",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:55:23.488523+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Table data",
          "slug": "table-data",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d",
          "version": 1,
          "bodyDocId": null,
          "description": "Tabular layouts of structured data.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "0b396ce0-39c5-46e4-9b48-be0c599d5b8a",
        "evidence": "table/data: Comparison table of Board contentions vs reality",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 22:55:23.524739+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      }
    ],
    "frameworks": [
      {
        "matchId": "2f1db68e-64d0-4077-9bea-db4f581d07cd",
        "evidence": "Contrasts current 'marketing-led' state with proposed 'operationally-led' state.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 20:57:29.314+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "frameworkName": "before-after-framing"
      },
      {
        "matchId": "c227a9a4-3041-4936-b6a2-c3384012d4be",
        "evidence": "Vote the BLUE Proxy Card TODAY",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 20:57:28.659+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "frameworkName": "call-to-action"
      },
      {
        "matchId": "bb47df96-4d9f-4675-bd61-897ae2fe2ce8",
        "evidence": "Use of third-party analyst and investor quotes to validate the activist's position.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 20:57:32.538+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "frameworkName": "authority-citation"
      },
      {
        "matchId": "10076cb4-04e9-4361-ab7e-836c8ae736df",
        "evidence": "Contrasting board claims with reality to frame the need for change.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 20:57:29.639+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "frameworkName": "before-after-framing"
      },
      {
        "matchId": "9991e016-7980-4b21-9c81-00714707839d",
        "evidence": "Directly addressing and refuting board arguments in an appendix.",
        "framework": null,
        "confidence": 0.95,
        "extraction": {
          "at": "2026-05-02 20:57:29.639+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "frameworkName": "preempt_rebuttal"
      },
      {
        "matchId": "166c4630-e089-4180-9663-19b93712aac2",
        "evidence": "Side-by-side layout contrasting 'The Board's Contention' with 'The Reality'.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 20:57:28.474+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "frameworkName": "before-after-framing"
      },
      {
        "matchId": "4dfa5296-fd15-455e-b989-cf7cd576ce5f",
        "evidence": "Direct comparison of 'The Board's Contention' vs 'The Reality' to expose contradictions.",
        "framework": null,
        "confidence": 0.95,
        "extraction": {
          "at": "2026-05-02 20:57:29.217+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "frameworkName": "before-after-framing"
      },
      {
        "matchId": "d58eb4cf-25a2-467b-ba4e-f2cee0f09d49",
        "evidence": "Side-by-side layout comparing Board claims against reality.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 20:57:29.37+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "frameworkName": "contrast-pairs"
      },
      {
        "matchId": "17c43402-802b-41d6-9a16-38b264e16cdd",
        "evidence": "Side-by-side layout explicitly labeled 'The Board's Contention' vs 'The Reality'",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 20:57:32.164+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "frameworkName": "contrast-pairs"
      },
      {
        "matchId": "3a12dbf3-80d9-47c7-8a01-610a8b0c6bdb",
        "evidence": "Contrasts current board claims with the reality of the proposed slate's plan.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 20:57:31.793+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "frameworkName": "before-after-framing"
      },
      {
        "matchId": "2d4023c5-bf5d-4f38-86fa-f66465bf75fc",
        "evidence": "Contrasts 'The Board's Contention' with 'The Reality' to frame the argument.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 20:57:33.605+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "frameworkName": "before-after-framing"
      },
      {
        "matchId": "dabf7788-e4e3-4eb6-870c-25cc0dd42ed8",
        "evidence": "Contrasting Board contention with reality using historical industry data.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 20:57:29.548+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "frameworkName": "preempt_rebuttal"
      },
      {
        "matchId": "295ef67b-ca37-49b1-8b83-3e156f4102ab",
        "evidence": "Contrasts 'The Board's Contention' with 'The Reality' to persuade shareholders.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 20:57:31.459+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "frameworkName": "before-after-framing"
      }
    ],
    "patterns": []
  },
  "storymakers": null,
  "score": null,
  "review": null,
  "activistThesis": {
    "tone": "adversarial",
    "notes": "Final-stretch proxy-fight letter (17 days before May 9, 2024 vote) under the 'Move NSC Forward' campaign branding. Signed by Frederick D. DiSanto (Ancora Holdings Chairman/CEO) and James Chadwick (Ancora Alternatives President). Structure: three-part thesis (Right Slate / Right Management / Right Plan) plus two appendices — Appendix A curates third-party analyst and institutional-investor endorsements (EdgePoint, Neuberger Berman, RBC, Deutsche Bank, Barclays, Susquehanna); Appendix B is a striking red-box/blue-box 'Board's Contention vs The Reality' rebuttal table running ~9 pages. Heavy use of direct CEO/Board quote-contradiction. References a companion 193-page deck at MoveNSCForward.com. Stake not disclosed in this document. Campaign outcome: partial win — Ancora secured 3 of 10 contested seats at May 9 meeting.",
    "kpisCited": [
      {
        "detail": "69.9% in 1Q24, deteriorated from low-60s under Shaw's TOP|SPG plan",
        "metric": "Operating Ratio (NSC)"
      },
      {
        "detail": "~780 bps worse than CSX rail-only OR in FY2023, ballooning to ~900 bps in 1Q24",
        "metric": "OR gap to CSX"
      },
      {
        "detail": "76.5% YTD through April 12, 2024 — below STB's 82% target that peers meet",
        "metric": "Trip Plan Compliance (Merchandise)"
      },
      {
        "detail": "NSC underperformed Class I Railroad Median by 15.1% since Shaw's CEO announcement, with negative absolute returns",
        "metric": "Shareholder returns vs Class I median"
      },
      {
        "detail": "$1.6 billion and counting; NTSB concluded incident was 100% preventable",
        "metric": "East Palestine derailment cost"
      },
      {
        "detail": "$420 by month 36 under Shareholder Slate plan (conservative assumptions)",
        "metric": "Target share price"
      },
      {
        "detail": "~$800 million identified in April 15, 2024 investor presentation",
        "metric": "Asset-related cost savings"
      },
      {
        "detail": "~450 locomotives removed (~15% decline); NSC locomotive gross book value rose $566M 2016-2023 while CSX's fell $1.1B",
        "metric": "Locomotive reduction"
      },
      {
        "detail": "~20% target; CSX cumulatively removed 90,239 cars on-line FY16-FY19",
        "metric": "Cars on-line reduction"
      },
      {
        "detail": "15% over 18-24 months; historical CN/CP/CSX/KCS PSR gains were 8-10%",
        "metric": "Fuel efficiency improvement"
      },
      {
        "detail": "120.3% (13.3% annualized) from April 2017 to August 2023",
        "metric": "CSX total shareholder return under Boychuk"
      },
      {
        "detail": "$25M cash plus NSC right of first refusal on Meridian Speedway intermodal traffic given up",
        "metric": "Concession to CPKC"
      }
    ],
    "closingAsk": "Vote the BLUE Proxy Card today to elect all seven Shareholder Slate nominees at the May 9th Annual Meeting and usher in the leadership, management and PSR strategy needed to turn Norfolk Southern around.",
    "extraction": {
      "at": "2026-04-22 18:01:08+00",
      "model": "unknown-legacy",
      "runId": null,
      "seconds": 153.17795,
      "promptVersion": null
    },
    "scqaReward": "Conservative assumptions forecast a $420 share price by month 36, $800 million in asset-related cost savings, 15% fuel efficiency gains, ~450 locomotives removed and closing the ~900 bps Operating Ratio gap to CSX.",
    "thesisTypes": [
      "operational_turnaround",
      "management_change",
      "governance_board"
    ],
    "top3Reasons": [
      "NSC is the last Class I railroad without PSR — worst-in-class OR (~900 bps gap to CSX) and Trip Plan Compliance",
      "Install Jim Barber (ex-UPS COO) as CEO and Jamie Boychuk (ex-CSX EVP Ops) as COO to run the Hunter Harrison playbook",
      "Conservative plan targets $420 share price by month 36 with $800M asset savings and 15% fuel efficiency gain"
    ],
    "scqaSituation": "Norfolk Southern is the only publicly traded Class I railroad operating without Precision Scheduled Railroading, running instead a 'resilience model' under CEO Alan Shaw and Board Chair Amy Miles that prioritizes excess assets over scheduling discipline.",
    "thesisSummary": "Ancora, seeking to elect seven nominees to Norfolk Southern's 13-person board at the May 9, 2024 annual meeting, argues that NSC is the only publicly traded Class I railroad that has not implemented Precision Scheduled Railroading (PSR), leaving it with worst-in-class Operating Ratio (69.9% in 1Q24, ~900 bps gap to CSX) and Trip Plan Compliance (76.5% Merchandise, versus the STB's 82% target). The Shareholder Slate would install Jim Barber (ex-UPS COO) as CEO and Jamie Boychuk (ex-CSX EVP of Operations) as COO, joined by directors Sameh Fahmy and Gilbert Lamphere — both alumni of Hunter Harrison's PSR playbook at KCS and CN. After a 24-month network redesign and PSR implementation mirroring CP, CSX and KCS transformations, the plan targets a $420 share price by month 36, $800 million in asset-related cost savings, a 15% fuel efficiency improvement and removal of ~450 locomotives.",
    "primaryDemands": [
      "Elect all seven Shareholder Slate nominees to the 13-person board at the May 9, 2024 annual meeting via the BLUE proxy card",
      "Replace CEO Alan Shaw with Jim Barber (former UPS COO) and install Jamie Boychuk (former CSX EVP Operations) as COO",
      "Execute a 24-month network redesign followed by full Precision Scheduled Railroading (PSR) implementation",
      "Exercise the purchase option on the Wylie Intermodal Terminal and protect Meridian Speedway assets from CPKC concessions",
      "Adopt an at-risk compensation model governed by tangible value creation rather than discretionary milestones"
    ],
    "scqaResolution": "Elect all seven Ancora nominees to the 13-person board on May 9, install Jim Barber as CEO and Jamie Boychuk as COO, then execute a 24-month network redesign followed by full PSR implementation on the Hunter Harrison template.",
    "thesisOneLiner": "Norfolk Southern is the only Class I rail without PSR; electing Ancora's seven nominees replaces Alan Shaw with Barber and Boychuk to redesign the network and reach $420/share.",
    "precedentsCited": [
      "Canadian National PSR (Hunter Harrison)",
      "Canadian Pacific PSR transformation",
      "CSX PSR transformation (Boychuk as EVP Operations)",
      "Kansas City Southern PSR (Fahmy as EVP)",
      "Darden Restaurants change-in-control (Betsy Atkins)",
      "UPS scheduled transportation network (Barber as COO)"
    ],
    "scqaComplication": "The resilience model has produced worst-in-class Operating Ratio, Trip Plan Compliance and shareholder returns, plus the preventable East Palestine derailment; mid-contest the Board paid $25M to poach a CPKC COO while surrendering Meridian Speedway rights.",
    "narrativeInterest": 4,
    "notableSlidePages": [
      1,
      2,
      4,
      6,
      9,
      11
    ],
    "peerCompaniesCited": [
      "CSX",
      "Canadian Pacific Kansas City (CPKC)",
      "Canadian National",
      "Kansas City Southern",
      "Union Pacific"
    ],
    "valuationFrameworks": [
      "multiple_comparison"
    ],
    "visualCraftInterest": 3
  },
  "pitchdeck": {
    "metadata": null,
    "profile": null
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "title": "This is a formal proxy solicitation letter.",
      "function": "closing_ask",
      "imagePath": "https://imgproxy.kitesheet.com/ksB5NOKnDHcwr3Dqrna8-1EXHVA9GJxio5GVwlP-89c/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82OTliMGQ2ZjM1ZTkvcDAwMS5wbmc",
      "rawType": "closing_ask",
      "block": null,
      "metadata": {
        "slideType": "closing_ask",
        "slideTypeCanon": {
          "name": "Closing ask",
          "slug": "closing_ask",
          "status": "active",
          "canonId": "019de52d-0aa4-750f-8aa1-8d622dd99f5c",
          "version": 1,
          "description": null
        },
        "function": "closing_ask",
        "functionCanon": {
          "name": "Closing ask (contrarian)",
          "slug": "closing_ask",
          "status": "active",
          "canonId": "019de52d-18d2-7137-8c99-0a14eb350f0f",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 46,
        "componentCount": 6,
        "textChars": 733,
        "nDataPoints": 0,
        "notes": "This is a formal proxy solicitation letter.",
        "elementsJson": [
          "paragraph",
          "bullet_list",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:32.1+00",
          "seconds": 7.375,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c45554acf77d/1",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d#slide-1",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.08,
            "w": 0.9,
            "x": 0.05,
            "y": 0.28
          },
          "kind": "callout",
          "text": "Do you want Norfolk Southern to have leadership with the experience and judgment to properly implement Precision Scheduled Railroading (\"PSR\"), so the Company can finally achieve the service, safety and long-term value realized by every other publicly traded Class I rail?",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.1+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8491af32-4a47-4b04-adb2-77c71a50c632",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.9,
            "x": 0.05,
            "y": 0.48
          },
          "kind": "list",
          "text": "Rail Industry and PSR Expertise; Community, Government and Safety Expertise; Change Management and Finance Expertise",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.1+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d2331ad6-a49b-4cc1-bc18-4be107309626",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.9,
            "x": 0.05,
            "y": 0.13
          },
          "kind": "paragraph",
          "text": "Ancora is a meaningful investor in Norfolk Southern. We're asking you to elect seven new members to Norfolk Southern's 13-person Board at the May 9th Annual Meeting.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.1+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "076281dc-f382-4f56-ae89-ca02cff096bd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.6,
            "x": 0.05,
            "y": 0.94
          },
          "kind": "source-note",
          "text": "Letter from the Federal Transit Administration to the Honorable John Kasich, Governor of Ohio, on August 29, 2017.",
          "attrs": {
            "numbered": true
          },
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.1+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "96d3fa93-deb2-4d48-8a22-c8fce90c90e5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.3,
            "x": 0.05,
            "y": 0.4
          },
          "kind": "title",
          "text": "1. The Right Slate at the Right Time",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.1+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4ecbfcac-3ac8-486b-9006-fe7622833f8e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.35,
            "x": 0.6,
            "y": 0.03
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.1+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0084e241-79e3-46c3-bafd-28f79d699f49",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 2,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Attention",
          "beatId": "a91b2a67-861c-40d9-b922-ac1446e7a59e",
          "matchId": "fbedeef6-1dab-478f-9c50-14eae66fadc7",
          "beatType": {
            "name": "Attention",
            "slug": "aida-attention",
            "status": "active",
            "canonId": "019dd9b8-1086-7099-85c1-2f9cae7ea19d",
            "version": 1,
            "description": null
          },
          "evidence": "Vote the BLUE Proxy Card TODAY repeated on multiple pages",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 14,
          "from": 1,
          "loop": {
            "name": "21_before_after",
            "slug": "21-before-after",
            "status": "active",
            "bestFor": "Product demos, process improvements, ROI justification",
            "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
            "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
            "familyLabel": null
          },
          "matchId": "85277ef6-bab9-4112-9224-fff9a0bd6a6f",
          "evidence": "Before and after scenario presented through voting for change",
          "position": 0,
          "objective": "Contrasting the current state with a better future",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:20:27.049287+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "thumbSrc": "https://imgproxy.kitesheet.com/KdoCY61hBLqfOUx6iZGzMQVA9yMsDzqQ9q_7uv0QWaQ/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82OTliMGQ2ZjM1ZTkvcDAwMS5wbmc",
      "imagePathAlt": "https://imgproxy.kitesheet.com/f0lePVN19wjucWkI8Axi6U4sC9J3s-AXvPR0O2nEj-w/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82OTliMGQ2ZjM1ZTkvcDAwMS5qcGc",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/AHbHyAUfTJXNIGKOSCUZa9y1OYUcAwBPLQ4DSaZM-qs/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82OTliMGQ2ZjM1ZTkvcDAwMS5qcGc"
    },
    {
      "page": 2,
      "type": "tension",
      "title": "This is a proxy solicitation document from an activist investor (Move NSC Forward).",
      "function": "name_villain",
      "rawType": "villain_critique",
      "block": null,
      "metadata": {
        "slideType": "villain_critique",
        "slideTypeCanon": {
          "name": "Villain critique",
          "slug": "villain_critique",
          "status": "active",
          "canonId": "019de52d-10bc-7136-bf20-09de59d17447",
          "version": 1,
          "description": null
        },
        "function": "name_villain",
        "functionCanon": {
          "name": "Name villain",
          "slug": "name_villain",
          "status": "active",
          "canonId": "019de52d-1746-70d6-bc58-5eeaf5865526",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 81,
        "componentCount": 9,
        "textChars": 1439,
        "nDataPoints": 3,
        "notes": "This is a proxy solicitation document from an activist investor (Move NSC Forward).",
        "elementsJson": [
          "paragraph",
          "bullet_list",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:28.29+00",
          "seconds": 3.389,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c45554acf77d/2",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d#slide-2",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "With all of this in mind, hopefully it's clear that the only credible path to actually reducing risk and shifting to a proven strategy is to elect ALL SEVEN members of the Shareholder Slate, so its proposed management team and plan have support from a majority of the Board.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 23:10:49+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd953-0935-737e-8dc7-1b085abf1a32",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.9,
            "x": 0.05,
            "y": 0.5
          },
          "kind": "paragraph",
          "text": "Please know we do not use the term \"risk\" lightly. Contemplate the risk associated with maintaining a Board that recently cut an exceedingly costly, opaque deal...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:28.29+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "23bff779-2719-42d1-90e0-385f64c6a31e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.9,
            "x": 0.05,
            "y": 0.88
          },
          "kind": "paragraph",
          "text": "If the full Shareholder Slate is elected, it plans to have the Board protect the value of the Meridian Speedway assets for shareholders.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:28.29+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a3c77f78-b94b-4646-b3d1-8fc2ec43171e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.9,
            "x": 0.05,
            "y": 0.08
          },
          "kind": "paragraph",
          "text": "Shipper Relations and Human Capital Management Expertise - Nominee and CEO candidate Jim Barber...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:28.29+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ad8579e6-2407-4466-b864-612186197780",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.9,
            "x": 0.05,
            "y": 0.24
          },
          "kind": "paragraph",
          "text": "The current Board, which is chaired by a long-serving member with a background as a movie theater chain CEO, recently impugned its credibility...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:28.29+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cffb1717-8f6a-46d2-b141-b7c91ec511cc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.8,
            "x": 0.1,
            "y": 0.81
          },
          "kind": "quote",
          "text": "\"The Meridian-Wylie Route represents a significant component of NS's commercial and operational offerings to intermodal customers [...]\"",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:28.29+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "edf61c64-9c62-4634-bab1-5ee8b8b4aa63",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "\"The Meridian-Wylie Route represents a significant component of NS's commercial and operational offerings to intermodal customers [...] Preserving NS's ability to meet its intermodal customers' needs with competitive rates and services over that line is a primary focus for NS.\" — Trains.com, \"Norfolk Southern says CPKC merger threatens Meridian Speedway intermodal business,\" March 2, 2022.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 23:10:49+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd953-0935-737e-8dc7-1c22905ea8e4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.9,
            "x": 0.05,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "2 Company press release... 3 Public statements... 4 Trains.com...",
          "attrs": {
            "numbered": true
          },
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:28.29+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3ce8cc8f-5535-411b-b84e-64927126392e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.35,
            "x": 0.6,
            "y": 0.03
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:28.29+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f3d220f1-f44b-4594-8c7c-7e15a56d081a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 2,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Attention",
          "beatId": "a91b2a67-861c-40d9-b922-ac1446e7a59e",
          "matchId": "fbedeef6-1dab-478f-9c50-14eae66fadc7",
          "beatType": {
            "name": "Attention",
            "slug": "aida-attention",
            "status": "active",
            "canonId": "019dd9b8-1086-7099-85c1-2f9cae7ea19d",
            "version": 1,
            "description": null
          },
          "evidence": "Vote the BLUE Proxy Card TODAY repeated on multiple pages",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 14,
          "from": 1,
          "loop": {
            "name": "21_before_after",
            "slug": "21-before-after",
            "status": "active",
            "bestFor": "Product demos, process improvements, ROI justification",
            "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
            "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
            "familyLabel": null
          },
          "matchId": "85277ef6-bab9-4112-9224-fff9a0bd6a6f",
          "evidence": "Before and after scenario presented through voting for change",
          "position": 0,
          "objective": "Contrasting the current state with a better future",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:20:27.049287+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 3,
      "type": "setup",
      "title": "The slide uses a persuasive, activist-investor tone to contrast the proposed leadership and plan against the incumbent board's performance.",
      "function": "propose_solution",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "propose_solution",
        "functionCanon": {
          "name": "Propose solution (contrarian)",
          "slug": "propose_solution",
          "status": "active",
          "canonId": "019de52d-185b-74e9-bdfd-ea8cf318563f",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 85,
        "componentCount": 10,
        "textChars": 1587,
        "nDataPoints": 2,
        "notes": "The slide uses a persuasive, activist-investor tone to contrast the proposed leadership and plan against the incumbent board's performance.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:29.314+00",
          "seconds": 3.903,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c45554acf77d/3",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d#slide-3",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Improving Norfolk Southern's worst-in-class Trip Plan Compliance, which currently stands at just 76.5% for the Merchandise vertical, is among his immediate priorities.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 23:10:47+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd953-0935-737e-8dc5-715053dda5dc",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Trip Plan Compliance: 76.5%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 23:10:47+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd953-0935-737e-8dc5-7478af463c9d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.9,
            "x": 0.05,
            "y": 0.21
          },
          "kind": "paragraph",
          "text": "Improving Norfolk Southern's worst-in-class Trip Plan Compliance, which currently stands at just 76.5% for the Merchandise vertical, is among his immediate priorities. The Company's Manifest Trip Plan Compliance has dramatically lagged the Class I Average and the Surface Transportation Board's 82% compliance target for years.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.314+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2e34b3ce-53e6-4348-ba32-07577e2b806d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.9,
            "x": 0.05,
            "y": 0.68
          },
          "kind": "paragraph",
          "text": "Under the Shareholder Slate's plan, Norfolk Southern will spend approximately 24 months evolving from a marketing-led railroad to an operationally-led railroad by reducing assets, clearing up congestion and cutting down on excessive touch points.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.314+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "342ac1cd-af7c-4fe1-a1d3-66c36dc33bb4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.9,
            "x": 0.05,
            "y": 0.115
          },
          "kind": "paragraph",
          "text": "The Shareholder Slate will work to appoint Mr. Barber as CEO and Jamie Boychuk, former CSX EVP of Operations, as COO. This will mark the first time in a generation that Norfolk Southern has a CEO with an operational background.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.314+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9d89710f-9a71-4e6c-be41-662ee225d375",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.9,
            "x": 0.05,
            "y": 0.56
          },
          "kind": "paragraph",
          "text": "The Shareholder Slate and its recommended management team will implement a PSR-powered Scheduled Network. The PSR implementation will begin after new leadership takes steps that include conducting a listening tour, redesigning the network on paper and sharing a transformation timeline.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.314+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f66d3550-6a62-47e0-936a-c4e847a54e86",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.6,
            "x": 0.05,
            "y": 0.93
          },
          "kind": "source-note",
          "text": "5 Company filings with the Surface Transportation Board (76.5% represents the year-to-date average through April 12, 2024). 6 Company and Class I railroad filings with the Surface Transportation Board.",
          "attrs": {
            "numbered": true
          },
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.314+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9b218b00-92ea-491a-ad80-c667ec21cc7e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.025,
            "w": 0.345,
            "x": 0.605,
            "y": 0.035
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.314+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9817c6b2-5e5a-466e-9a91-29879028a5d2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.025,
            "w": 0.38,
            "x": 0.05,
            "y": 0.52
          },
          "kind": "title",
          "text": "3. The Right Plan at the Right Time",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.314+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6467b5e1-bb00-4f47-ba87-9b9d83fb7fed",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.025,
            "w": 0.45,
            "x": 0.05,
            "y": 0.08
          },
          "kind": "title",
          "text": "2. The Right Management at the Right Time",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.314+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "906368dd-d0f3-4806-ac6b-1aef0e7cf0f5",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "2f1db68e-64d0-4077-9bea-db4f581d07cd",
          "evidence": "Contrasts current 'marketing-led' state with proposed 'operationally-led' state.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 20:57:29.314+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "frameworkName": "before-after-framing"
        }
      ],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "Desire",
          "beatId": "cadd30d3-92b3-4a94-a9c9-9418f9f2f95e",
          "matchId": "fbedeef6-1dab-478f-9c50-14eae66fadc7",
          "beatType": {
            "name": "Desire",
            "slug": "aida-desire",
            "status": "active",
            "canonId": "019dd9b8-11f0-704e-b2bb-fbb6a226467d",
            "version": 1,
            "description": null
          },
          "evidence": "The Case for Significant Change in the Boardroom and shareholder slate's support",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 14,
          "from": 1,
          "loop": {
            "name": "21_before_after",
            "slug": "21-before-after",
            "status": "active",
            "bestFor": "Product demos, process improvements, ROI justification",
            "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
            "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
            "familyLabel": null
          },
          "matchId": "85277ef6-bab9-4112-9224-fff9a0bd6a6f",
          "evidence": "Before and after scenario presented through voting for change",
          "position": 0,
          "objective": "Contrasting the current state with a better future",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:20:27.049287+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 4,
      "type": "setup",
      "title": "This is a formal closing letter from an activist investor campaign.",
      "function": "closing_ask",
      "rawType": "closing_ask",
      "block": null,
      "metadata": {
        "slideType": "closing_ask",
        "slideTypeCanon": {
          "name": "Closing ask",
          "slug": "closing_ask",
          "status": "active",
          "canonId": "019de52d-0aa4-750f-8aa1-8d622dd99f5c",
          "version": 1,
          "description": null
        },
        "function": "closing_ask",
        "functionCanon": {
          "name": "Closing ask (contrarian)",
          "slug": "closing_ask",
          "status": "active",
          "canonId": "019de52d-18d2-7137-8c99-0a14eb350f0f",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 60,
        "componentCount": 7,
        "textChars": 1091,
        "nDataPoints": 0,
        "notes": "This is a formal closing letter from an activist investor campaign.",
        "elementsJson": [
          "paragraph",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:28.659+00",
          "seconds": 2.968,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c45554acf77d/4",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d#slide-4",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.045,
            "w": 0.872,
            "x": 0.08,
            "y": 0.408
          },
          "kind": "callout",
          "text": "This is a once-in-a-generation opportunity for us, Norfolk Southern's owners, to put in place the right slate of directors, the right management team and the right strategy - all at the right time.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:28.659+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "224da8c8-6839-4386-884e-8e640f2dd57e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.65,
            "x": 0.08,
            "y": 0.585
          },
          "kind": "other",
          "text": "Frederick D. DiSanto, Chairman and CEO; James Chadwick, President",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Other",
              "slug": "other",
              "status": "active",
              "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d",
              "version": 1,
              "description": "Fallback when no canonical kind applies."
            },
            "tool": null,
            "subkind": {
              "name": "Unclassified",
              "slug": "unclassified",
              "status": "active",
              "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "unclassified",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:28.659+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "43bf5b7a-0588-4867-9528-4e445d35ba5f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.045,
            "w": 0.872,
            "x": 0.08,
            "y": 0.088
          },
          "kind": "paragraph",
          "text": "Despite Norfolk Southern's recent hire of an executive who ran inherited PSR systems at Canadian National and CPKC, it is important to stress that the Board has confirmed its preferred strategy is unchanged.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:28.659+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5df6a49c-82fc-4f40-aa0e-109045cf295e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.065,
            "w": 0.872,
            "x": 0.08,
            "y": 0.295
          },
          "kind": "paragraph",
          "text": "In Closing: We appreciate your willingness to consider what the Shareholder Slate has to offer. To the extent you would like to review responses to the Board's recent claims and representations, they are included in Appendix B.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:28.659+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b5b3fb7d-47be-45dd-88d8-c79bfbe1b91e",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "Company press release entitled \"Norfolk Southern presentation: We are creating a safer, more profitable railroad with long-term upside for shareholders,\" dated April 18, 2024. — Footnote 7",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 23:10:47+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd953-0935-737e-8dc5-8ed27aab4771",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.025,
            "w": 0.872,
            "x": 0.08,
            "y": 0.935
          },
          "kind": "source-note",
          "text": "7 Company press release entitled \"Norfolk Southern presentation: We are creating a safer, more profitable railroad with long-term upside for shareholders,\" dated April 18, 2024.",
          "attrs": {
            "numbered": true
          },
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:28.659+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eca80377-249b-4142-a4da-26a570185685",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.025,
            "w": 0.345,
            "x": 0.607,
            "y": 0.038
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:28.659+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7ddc99c2-ad14-4276-97f5-524cfa5dbd6d",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "c227a9a4-3041-4936-b6a2-c3384012d4be",
          "evidence": "Vote the BLUE Proxy Card TODAY",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 20:57:28.659+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "frameworkName": "call-to-action"
        }
      ],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "Desire",
          "beatId": "cadd30d3-92b3-4a94-a9c9-9418f9f2f95e",
          "matchId": "fbedeef6-1dab-478f-9c50-14eae66fadc7",
          "beatType": {
            "name": "Desire",
            "slug": "aida-desire",
            "status": "active",
            "canonId": "019dd9b8-11f0-704e-b2bb-fbb6a226467d",
            "version": 1,
            "description": null
          },
          "evidence": "The Case for Significant Change in the Boardroom and shareholder slate's support",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 14,
          "from": 1,
          "loop": {
            "name": "21_before_after",
            "slug": "21-before-after",
            "status": "active",
            "bestFor": "Product demos, process improvements, ROI justification",
            "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
            "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
            "familyLabel": null
          },
          "matchId": "85277ef6-bab9-4112-9224-fff9a0bd6a6f",
          "evidence": "Before and after scenario presented through voting for change",
          "position": 0,
          "objective": "Contrasting the current state with a better future",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:20:27.049287+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 5,
      "type": "evidence",
      "title": "The slide uses a series of pull-quotes to establish credibility and social proof for the activist slate.",
      "function": "cite_precedent",
      "rawType": "appendix_disclosure",
      "block": null,
      "metadata": {
        "slideType": "appendix_disclosure",
        "slideTypeCanon": {
          "name": "Appendix disclosure",
          "slug": "appendix_disclosure",
          "status": "active",
          "canonId": "019de52d-07b2-7549-8e8b-932a19f6e616",
          "version": 1,
          "description": null
        },
        "function": "cite_precedent",
        "functionCanon": {
          "name": "Cite precedent",
          "slug": "cite_precedent",
          "status": "active",
          "canonId": "019de52d-142b-714b-86d4-58aad7b568ec",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 75,
        "componentCount": 8,
        "textChars": 2543,
        "nDataPoints": 0,
        "notes": "The slide uses a series of pull-quotes to establish credibility and social proof for the activist slate.",
        "elementsJson": [
          "headline_text",
          "subtitle_text",
          "quote_block"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:32.538+00",
          "seconds": 6.763,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c45554acf77d/5",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d#slide-5",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.1,
            "w": 0.8,
            "x": 0.1,
            "y": 0.2
          },
          "kind": "quote",
          "text": "We believe the status quo at NSC will lead to continued underperformance of the railroad. We also believe that Board refreshment and Jim Barber's and Jamie Boychuk's leadership are essential for enhancing safety.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.538+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1eb5aed5-891f-4d3c-9896-21e82672b389",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.8,
            "x": 0.1,
            "y": 0.5
          },
          "kind": "quote",
          "text": "Important from yesterday's town hall was commentary that PSR implementation is going to be slower than what we saw at CSX... Overall, we view this plan as contrasting heavily against Norfolk's Resilience Model.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.538+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "461ee6f9-803a-4a09-8702-0a995ac40600",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.8,
            "x": 0.1,
            "y": 0.35
          },
          "kind": "quote",
          "text": "[W]e believe a change in management and refreshment of the board at NSC are warranted and could stimulate improved operations and thus equity performance.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.538+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9ffa70d7-fdbc-4a00-b84b-3691b4e84867",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.8,
            "x": 0.1,
            "y": 0.78
          },
          "kind": "quote",
          "text": "We see value in potential management change with Jim Barber as CEO and Jamie Boychuk as COO as proposed by the activist investor Ancora.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.538+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d25df5bd-b0d9-4ed2-9162-18a201746cad",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.8,
            "x": 0.1,
            "y": 0.68
          },
          "kind": "quote",
          "text": "NSC's activist campaign appears to have unanimous support from institutional investors.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Testimonial",
              "slug": "testimonial",
              "status": "active",
              "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "testimonial",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.538+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f67fe81c-f9ca-452e-9d0c-c5417acfec87",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "\"We believe the status quo at NSC will lead to continued underperformance of the railroad. We also believe that Board refreshment and Jim Barber's and Jamie Boychuk's leadership are essential for enhancing safety and for ensuring outstanding long-term achievements for the benefit of all NSC's shareholders and other stakeholders.\" — EdgePoint Investment Group; \"[W]e believe a change in management and refreshment of the board at NSC are warranted and could stimulate improved operations and thus equity performance. For these reasons, we intend to support the election of dissident nominees Betsy Atkins, James Barber, Jr., William Clyburn, Jr., Sameh Fahmy, John Kasich, Gilbert Lamphere, and Allison Landry.\" — Neuberger Berman; \"Important from yesterday's town hall was commentary that PSR implementation is going to be slower than what we saw at CSX given in our view changes to the regulatory environment and the proposed management team's focus on the customer [...] Overall, we view this plan as contrasting heavily against Norfolk's Resilience Model and expect headcount reduction can be achieved on the back of attrition, in addition to head office cuts.\" — RBC Capital Markets note issued on April 19th; \"NSC's activist campaign appears to have unanimous support from institutional investors.\" — Deutsche Bank Research note issued on April 15th; \"We see value in potential management change with Jim Barber as CEO and Jamie Boychuk as COO as proposed by the activist investor Ancora, especially given the historical margin underperformance of Norfolk Southern.\" — Barclays Equity Research note issued on March 25th",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 23:10:48+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd953-0935-737e-8dc6-84add0125f8c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.8,
            "x": 0.1,
            "y": 0.08
          },
          "kind": "title",
          "text": "APPENDIX A – SHAREHOLDER SLATE’S SUPPORT FROM INVESTORS AND ANALYSTS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.538+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cd827273-8d37-43e7-b284-c8c97d303687",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.4,
            "x": 0.1,
            "y": 0.15
          },
          "kind": "title",
          "text": "A Sampling of Support from the Financial Community",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.538+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "166b608f-1e17-43c9-8c18-5c0c169f31d2",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "bb47df96-4d9f-4675-bd61-897ae2fe2ce8",
          "evidence": "Use of third-party analyst and investor quotes to validate the activist's position.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 20:57:32.538+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "frameworkName": "authority-citation"
        }
      ],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "Desire",
          "beatId": "cadd30d3-92b3-4a94-a9c9-9418f9f2f95e",
          "matchId": "fbedeef6-1dab-478f-9c50-14eae66fadc7",
          "beatType": {
            "name": "Desire",
            "slug": "aida-desire",
            "status": "active",
            "canonId": "019dd9b8-11f0-704e-b2bb-fbb6a226467d",
            "version": 1,
            "description": null
          },
          "evidence": "The Case for Significant Change in the Boardroom and shareholder slate's support",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 14,
          "from": 1,
          "loop": {
            "name": "21_before_after",
            "slug": "21-before-after",
            "status": "active",
            "bestFor": "Product demos, process improvements, ROI justification",
            "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
            "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
            "familyLabel": null
          },
          "matchId": "85277ef6-bab9-4112-9224-fff9a0bd6a6f",
          "evidence": "Before and after scenario presented through voting for change",
          "position": 0,
          "objective": "Contrasting the current state with a better future",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:20:27.049287+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 6,
      "type": "setup",
      "title": "Uses a 'The Board's Contention' vs 'The Reality' structure to systematically dismantle opposing arguments.",
      "function": "preempt_rebuttal",
      "rawType": "appendix_disclosure",
      "block": null,
      "metadata": {
        "slideType": "appendix_disclosure",
        "slideTypeCanon": {
          "name": "Appendix disclosure",
          "slug": "appendix_disclosure",
          "status": "active",
          "canonId": "019de52d-07b2-7549-8e8b-932a19f6e616",
          "version": 1,
          "description": null
        },
        "function": "preempt_rebuttal",
        "functionCanon": {
          "name": "Preempt rebuttal",
          "slug": "preempt_rebuttal",
          "status": "active",
          "canonId": "019de52d-18ab-7479-9a7e-820a2f03586a",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 42,
        "componentCount": 6,
        "textChars": 433,
        "nDataPoints": 4,
        "notes": "Uses a 'The Board's Contention' vs 'The Reality' structure to systematically dismantle opposing arguments.",
        "elementsJson": [
          "headline_text",
          "comparison_table",
          "bullet_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:29.639+00",
          "seconds": 3.731,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c45554acf77d/6",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d#slide-6",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Since the Board announced its intended promotion of Mr. Shaw to CEO, Norfolk Southern has only changed for the worse and shareholders have only suffered, as evidenced by an objective review of data.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 23:10:48+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd953-0935-737e-8dc6-04ac1642655d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.9,
            "x": 0.05,
            "y": 0.19
          },
          "kind": "framework",
          "text": "The Board's Contention vs The Reality",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.639+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5f4d231e-e73c-435b-bb13-a019b805eba3",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "shareholder returns: 15.1%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 23:10:48+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd953-0935-737e-8dc6-08e07af987b5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.75,
            "w": 0.9,
            "x": 0.05,
            "y": 0.19
          },
          "kind": "table",
          "text": "Comparison table of Board contentions vs reality",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.639+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f4d26946-7530-4814-8179-72287cb7f65e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.4,
            "x": 0.08,
            "y": 0.15
          },
          "kind": "title",
          "text": "The Case for Significant Change in the Boardroom",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.639+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9a962391-830e-4141-9161-bc7e0ea2b80c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.68,
            "x": 0.16,
            "y": 0.08
          },
          "kind": "title",
          "text": "APPENDIX B – SHAREHOLDER SLATE’S RESPONSES TO THE BOARD’S RECENT CONTENTIONS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.639+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "67720604-941a-4103-b74a-9946a0dcf7f2",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Comparison frame",
            "slug": "comparison-frame",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-484b-7399-a4fc-d14644b99f93",
            "version": 1,
            "bodyDocId": null,
            "description": "Two or more states/subjects placed side by side to expose a gap.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "0d44a781-7e7b-4ea6-841e-bea497621d72",
          "evidence": "Comparison table of Board contentions vs reality",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:55:23.488523+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Table data",
            "slug": "table-data",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d",
            "version": 1,
            "bodyDocId": null,
            "description": "Tabular layouts of structured data.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "0b396ce0-39c5-46e4-9b48-be0c599d5b8a",
          "evidence": "table/data: Comparison table of Board contentions vs reality",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 22:55:23.524739+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "10076cb4-04e9-4361-ab7e-836c8ae736df",
          "evidence": "Contrasting board claims with reality to frame the need for change.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 20:57:29.639+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "frameworkName": "before-after-framing"
        },
        {
          "matchId": "9991e016-7980-4b21-9c81-00714707839d",
          "evidence": "Directly addressing and refuting board arguments in an appendix.",
          "framework": null,
          "confidence": 0.95,
          "extraction": {
            "at": "2026-05-02 20:57:29.639+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "frameworkName": "preempt_rebuttal"
        }
      ],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Interest",
          "beatId": "cb7e5ddb-e777-4f05-9829-37b57b0ebd4f",
          "matchId": "fbedeef6-1dab-478f-9c50-14eae66fadc7",
          "beatType": {
            "name": "Interest",
            "slug": "aida-interest",
            "status": "active",
            "canonId": "019dd9b8-115b-7640-827f-fd115885a984",
            "version": 1,
            "description": null
          },
          "evidence": "Expose contradiction and preempt rebuttal sections",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 14,
          "from": 1,
          "loop": {
            "name": "21_before_after",
            "slug": "21-before-after",
            "status": "active",
            "bestFor": "Product demos, process improvements, ROI justification",
            "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
            "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
            "familyLabel": null
          },
          "matchId": "85277ef6-bab9-4112-9224-fff9a0bd6a6f",
          "evidence": "Before and after scenario presented through voting for change",
          "position": 0,
          "objective": "Contrasting the current state with a better future",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:20:27.049287+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 7,
      "type": "tension",
      "title": "Uses a before-after-framing style to systematically dismantle board claims.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 49,
        "componentCount": 6,
        "textChars": 677,
        "nDataPoints": 4,
        "notes": "Uses a before-after-framing style to systematically dismantle board claims.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "callout_box",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:28.474+00",
          "seconds": 2.334,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c45554acf77d/7",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d#slide-7",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "If the Board cannot oversee accurate and effectively disclosed Operating Ratio guidance related to the current reporting period, shareholders are unable to trust its Operating Ratio guidance for the years ahead.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 23:10:48+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd953-0935-737e-8dc6-1cb461d17d17",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "framework",
          "text": "Comparison of Board claims vs reality",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:28.474+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a7d7ab22-cbee-4020-b11d-71d03b8de001",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "\"we have yet to find one investor that is planning to vote in favor of the current management, which reflects long-run frustration with NSC's operating track record.\" — Deutsche Bank Research",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 23:10:48+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd953-0935-737e-8dc6-20ccfcbbb223",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.6,
            "x": 0.05,
            "y": 0.94
          },
          "kind": "source-note",
          "text": "8 Company press release entitled \"Norfolk Southern files preliminary proxy statement, recommends shareholders vote for its director nominees,\" dated February 26, 2024.",
          "attrs": {
            "numbered": true
          },
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:28.474+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6f901a80-21e3-419a-8df1-18149958a247",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.85,
            "w": 0.9,
            "x": 0.05,
            "y": 0.08
          },
          "kind": "table",
          "text": "Comparison of Board Contention vs Reality",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": "comparison",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:28.474+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7c22185b-181b-46f9-afd9-a099aef9d6e6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.35,
            "x": 0.6,
            "y": 0.03
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:28.474+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2fdd08d0-d6a1-48d5-9297-764c0ccac4e4",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "166c4630-e089-4180-9663-19b93712aac2",
          "evidence": "Side-by-side layout contrasting 'The Board's Contention' with 'The Reality'.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 20:57:28.474+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "frameworkName": "before-after-framing"
        }
      ],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Interest",
          "beatId": "cb7e5ddb-e777-4f05-9829-37b57b0ebd4f",
          "matchId": "fbedeef6-1dab-478f-9c50-14eae66fadc7",
          "beatType": {
            "name": "Interest",
            "slug": "aida-interest",
            "status": "active",
            "canonId": "019dd9b8-115b-7640-827f-fd115885a984",
            "version": 1,
            "description": null
          },
          "evidence": "Expose contradiction and preempt rebuttal sections",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 14,
          "from": 1,
          "loop": {
            "name": "21_before_after",
            "slug": "21-before-after",
            "status": "active",
            "bestFor": "Product demos, process improvements, ROI justification",
            "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
            "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
            "familyLabel": null
          },
          "matchId": "85277ef6-bab9-4112-9224-fff9a0bd6a6f",
          "evidence": "Before and after scenario presented through voting for change",
          "position": 0,
          "objective": "Contrasting the current state with a better future",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:20:27.049287+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 8,
      "type": "tension",
      "title": "Uses a two-column layout to frame the Board's narrative as false.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 43,
        "componentCount": 6,
        "textChars": 502,
        "nDataPoints": 2,
        "notes": "Uses a two-column layout to frame the Board's narrative as false.",
        "elementsJson": [
          "headline_text",
          "comparison_table",
          "bullet_list",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:29.217+00",
          "seconds": 2.806,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c45554acf77d/8",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d#slide-8",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Norfolk Southern's reactionary hire of Mr. Orr \"comes at a high near-term cost and very high potential long-term cost to the company for an operational leader that could prove short-lived beyond May 9's shareholder meeting when the Ancora proxy fight comes to a head.\"",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 23:10:48+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd953-0935-737e-8dc5-ebf16cafbae4",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "framework",
          "text": "The Board's Contention vs The Reality",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.217+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8ef72f76-ab4a-43f7-b5ef-cd9939849856",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "\"look great on this trade,\" — Susquehanna Financial Group",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 23:10:48+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd953-0935-737e-8dc5-ecd784d15811",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.92
          },
          "kind": "source-note",
          "text": "9, 10, 11, 12: Citations regarding OpenSecrets, TTD, and Railway Age.",
          "attrs": {
            "numbered": true
          },
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.217+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6aefa709-c2c2-412d-87a2-338fd5554bf8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.85,
            "w": 0.9,
            "x": 0.05,
            "y": 0.08
          },
          "kind": "table",
          "text": "Comparison of Board Contention vs Reality",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.217+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1a35c7c5-f2c5-4157-b988-4131bd04809a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.025,
            "w": 0.35,
            "x": 0.605,
            "y": 0.035
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.217+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e9a7b18b-0c83-40f1-ba69-c7d9bfa9fb35",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "4dfa5296-fd15-455e-b989-cf7cd576ce5f",
          "evidence": "Direct comparison of 'The Board's Contention' vs 'The Reality' to expose contradictions.",
          "framework": null,
          "confidence": 0.95,
          "extraction": {
            "at": "2026-05-02 20:57:29.217+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "frameworkName": "before-after-framing"
        }
      ],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Interest",
          "beatId": "cb7e5ddb-e777-4f05-9829-37b57b0ebd4f",
          "matchId": "fbedeef6-1dab-478f-9c50-14eae66fadc7",
          "beatType": {
            "name": "Interest",
            "slug": "aida-interest",
            "status": "active",
            "canonId": "019dd9b8-115b-7640-827f-fd115885a984",
            "version": 1,
            "description": null
          },
          "evidence": "Expose contradiction and preempt rebuttal sections",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 14,
          "from": 1,
          "loop": {
            "name": "21_before_after",
            "slug": "21-before-after",
            "status": "active",
            "bestFor": "Product demos, process improvements, ROI justification",
            "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
            "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
            "familyLabel": null
          },
          "matchId": "85277ef6-bab9-4112-9224-fff9a0bd6a6f",
          "evidence": "Before and after scenario presented through voting for change",
          "position": 0,
          "objective": "Contrasting the current state with a better future",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:20:27.049287+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 9,
      "type": "tension",
      "title": "Uses a contrast-pairs framework to systematically dismantle the Board's arguments against the activist slate.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 71,
        "componentCount": 9,
        "textChars": 828,
        "nDataPoints": 2,
        "notes": "Uses a contrast-pairs framework to systematically dismantle the Board's arguments against the activist slate.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:29.37+00",
          "seconds": 2.872,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c45554acf77d/9",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d#slide-9",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Based on Norfolk Southern's worst-in-class results in recent years, there is no evidence to support the claim that Mr. Shaw best positions the Company to integrate PSR.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 23:10:48+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd953-0935-737e-8dc5-d1dbcd08fce0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.85,
            "x": 0.08,
            "y": 0.13
          },
          "kind": "framework",
          "text": "THE BOARD'S CONTENTION vs THE REALITY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.37+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "86c2542f-9eee-494e-b78e-e87d05ee008f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.55,
            "x": 0.4,
            "y": 0.18
          },
          "kind": "list",
          "text": "Mr. Shaw's experience has nothing to do with PSR... Mr. Barber has the support of several institutional investors...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.37+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "06420903-3a89-41aa-8830-a250435d06e5",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Operating Ratio: 69.9%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 23:10:48+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd953-0935-737e-8dc5-da4f243de189",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.28,
            "x": 0.08,
            "y": 0.78
          },
          "kind": "paragraph",
          "text": "Jim Barber \"has no experience in the railroad industry or with rail operations and is not qualified to be Norfolk Southern's chief executive.\"",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.37+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1c1173d0-458e-4b40-b8b6-6f372dbf6455",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.28,
            "x": 0.08,
            "y": 0.4
          },
          "kind": "paragraph",
          "text": "The Board appointed Alan Shaw as CEO because the depth and breadth of his experience would best position us to leverage PSR...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.37+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "55f0ef40-2e6a-4c0d-bd42-610a9521b527",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "\"The Board appointed Alan Shaw as CEO because the depth and breadth of his experience would best position us to leverage PSR...\" — Norfolk Southern Board",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 23:10:48+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd953-0935-737e-8dc5-d7cbc1011bbb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.3,
            "x": 0.6,
            "y": 0.03
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.37+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "30258592-8942-4698-b628-aa951091874a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.4,
            "x": 0.08,
            "y": 0.09
          },
          "kind": "title",
          "text": "The Case for Changes in Management",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.37+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "77be1a41-a9c2-416a-a03a-f8707d724600",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "d58eb4cf-25a2-467b-ba4e-f2cee0f09d49",
          "evidence": "Side-by-side layout comparing Board claims against reality.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 20:57:29.37+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "frameworkName": "contrast-pairs"
        }
      ],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Interest",
          "beatId": "cb7e5ddb-e777-4f05-9829-37b57b0ebd4f",
          "matchId": "fbedeef6-1dab-478f-9c50-14eae66fadc7",
          "beatType": {
            "name": "Interest",
            "slug": "aida-interest",
            "status": "active",
            "canonId": "019dd9b8-115b-7640-827f-fd115885a984",
            "version": 1,
            "description": null
          },
          "evidence": "Expose contradiction and preempt rebuttal sections",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 14,
          "from": 1,
          "loop": {
            "name": "21_before_after",
            "slug": "21-before-after",
            "status": "active",
            "bestFor": "Product demos, process improvements, ROI justification",
            "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
            "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
            "familyLabel": null
          },
          "matchId": "85277ef6-bab9-4112-9224-fff9a0bd6a6f",
          "evidence": "Before and after scenario presented through voting for change",
          "position": 0,
          "objective": "Contrasting the current state with a better future",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:20:27.049287+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 10,
      "type": "setup",
      "title": "Uses a contrast-pairs framework to systematically dismantle board arguments.",
      "function": "preempt_rebuttal",
      "rawType": "preempt_rebuttal",
      "block": null,
      "metadata": {
        "slideType": "preempt_rebuttal",
        "slideTypeCanon": {
          "name": "Preempt rebuttal",
          "slug": "preempt_rebuttal",
          "status": "active",
          "canonId": "019de52d-1225-7368-af32-6381fddabdb3",
          "version": 1,
          "description": null
        },
        "function": "preempt_rebuttal",
        "functionCanon": {
          "name": "Preempt rebuttal",
          "slug": "preempt_rebuttal",
          "status": "active",
          "canonId": "019de52d-18ab-7479-9a7e-820a2f03586a",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 60,
        "componentCount": 7,
        "textChars": 862,
        "nDataPoints": 2,
        "notes": "Uses a contrast-pairs framework to systematically dismantle board arguments.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "callout_box",
          "quote_block"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:32.164+00",
          "seconds": 5.652,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c45554acf77d/10",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d#slide-10",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "In previous instances at Canadian Pacific, CSX and Union Pacific, attempts to blend a non-PSR model with PSR led to separation with the COO and subsequent replacement of the CEO.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 23:10:48+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd953-0935-737e-8dc6-630a76ac5c83",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.38,
            "x": 0.05,
            "y": 0.08
          },
          "kind": "framework",
          "text": "The Board's Contention",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.164+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5bf1c8b6-c21a-4032-a7e1-55bcc7272306",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.5,
            "x": 0.45,
            "y": 0.08
          },
          "kind": "framework",
          "text": "The Reality",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.164+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b7a4df45-4ca3-4032-944c-71ec80cbba79",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.75,
            "w": 0.5,
            "x": 0.45,
            "y": 0.13
          },
          "kind": "list",
          "text": "Board claims about John Orr and Jamie Boychuk countered with operational performance data and testimonials.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.164+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "83f9a8d2-cee9-44fd-b5bb-2646026a0ae6",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "\"Jamie was an exceptional partner to me for many years, especially when I promoted him to operations chief at CSX. He was a driving force behind our operational transformation into a top-performing rail, thanks in large part to him successfully implementing operational improvements that were critical to generating strong efficiencies. He is one of the best operators I've seen in the rail industry, and any Class I would be fortunate to have him as COO.\" — The late Jim Foote",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 23:10:48+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd953-0935-737e-8dc6-642068ade50e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.85,
            "w": 0.9,
            "x": 0.05,
            "y": 0.08
          },
          "kind": "table",
          "text": "The Board's Contention vs The Reality",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.164+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3548157f-4b42-481f-8104-4c5cf235ae4a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.025,
            "w": 0.35,
            "x": 0.605,
            "y": 0.035
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.164+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "efdf896f-0750-4611-b41c-8e21b76e102a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "17c43402-802b-41d6-9a16-38b264e16cdd",
          "evidence": "Side-by-side layout explicitly labeled 'The Board's Contention' vs 'The Reality'",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 20:57:32.164+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "frameworkName": "contrast-pairs"
        }
      ],
      "arcBeats": [
        {
          "to": 14,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Action",
          "beatId": "cc911193-e614-4c7b-8424-f69bbb83514d",
          "matchId": "fbedeef6-1dab-478f-9c50-14eae66fadc7",
          "beatType": {
            "name": "Action",
            "slug": "aida-action",
            "status": "active",
            "canonId": "019dd9b8-1285-74f0-8552-c04c08014586",
            "version": 1,
            "description": null
          },
          "evidence": "Repeated call to action to vote for change",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 14,
          "from": 1,
          "loop": {
            "name": "21_before_after",
            "slug": "21-before-after",
            "status": "active",
            "bestFor": "Product demos, process improvements, ROI justification",
            "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
            "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
            "familyLabel": null
          },
          "matchId": "85277ef6-bab9-4112-9224-fff9a0bd6a6f",
          "evidence": "Before and after scenario presented through voting for change",
          "position": 0,
          "objective": "Contrasting the current state with a better future",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:20:27.049287+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 11,
      "type": "setup",
      "title": "Uses a classic 'The Board's Contention' vs 'The Reality' structure to systematically dismantle opposing arguments.",
      "function": "preempt_rebuttal",
      "rawType": "preempt_rebuttal",
      "block": null,
      "metadata": {
        "slideType": "preempt_rebuttal",
        "slideTypeCanon": {
          "name": "Preempt rebuttal",
          "slug": "preempt_rebuttal",
          "status": "active",
          "canonId": "019de52d-1225-7368-af32-6381fddabdb3",
          "version": 1,
          "description": null
        },
        "function": "preempt_rebuttal",
        "functionCanon": {
          "name": "Preempt rebuttal",
          "slug": "preempt_rebuttal",
          "status": "active",
          "canonId": "019de52d-18ab-7479-9a7e-820a2f03586a",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 47,
        "componentCount": 6,
        "textChars": 647,
        "nDataPoints": 1,
        "notes": "Uses a classic 'The Board's Contention' vs 'The Reality' structure to systematically dismantle opposing arguments.",
        "elementsJson": [
          "comparison_table",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:31.793+00",
          "seconds": 5.222,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c45554acf77d/11",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d#slide-11",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Running a strategy that prioritizes two conflicting principles - discipline and flexibility - has led to worst-in-class financial and operational performance before, during and after the East Palestine, Ohio derailment in February 2023.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 23:10:49+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd953-0935-737e-8dc7-0319dfee79ed",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "The Board says Jamie Boychuk \"offers more downside for Norfolk Southern than upside\" and that \"his track record as an operator is not inspiring.\" — Norfolk Southern Board",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 23:10:49+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd953-0935-737e-8dc7-05b61606bf51",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.7,
            "x": 0.08,
            "y": 0.94
          },
          "kind": "source-note",
          "text": "13 Move NSC Forward: The Case for Operationally Proficient Leaders and a PSR-Powered Scheduled Network, Slide 151 (April 15, 2024).",
          "attrs": {
            "numbered": true
          },
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.793+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d748c861-26d8-49f0-a97b-96962e9abf35",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.85,
            "w": 0.9,
            "x": 0.05,
            "y": 0.08
          },
          "kind": "table",
          "text": "Comparison table of Board contentions vs reality",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.793+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7d0f21ba-9a57-4424-90a4-2dd0226aefc0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.35,
            "x": 0.6,
            "y": 0.03
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.793+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "77e50fc8-1961-4df5-a0e8-e00caa5041ed",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.3,
            "x": 0.08,
            "y": 0.33
          },
          "kind": "title",
          "text": "The Case for Changes in Strategy",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.793+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "31af575c-a519-4add-81ef-9e929ca7eb3c",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "3a12dbf3-80d9-47c7-8a01-610a8b0c6bdb",
          "evidence": "Contrasts current board claims with the reality of the proposed slate's plan.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 20:57:31.793+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "frameworkName": "before-after-framing"
        }
      ],
      "arcBeats": [
        {
          "to": 14,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Action",
          "beatId": "cc911193-e614-4c7b-8424-f69bbb83514d",
          "matchId": "fbedeef6-1dab-478f-9c50-14eae66fadc7",
          "beatType": {
            "name": "Action",
            "slug": "aida-action",
            "status": "active",
            "canonId": "019dd9b8-1285-74f0-8552-c04c08014586",
            "version": 1,
            "description": null
          },
          "evidence": "Repeated call to action to vote for change",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 14,
          "from": 1,
          "loop": {
            "name": "21_before_after",
            "slug": "21-before-after",
            "status": "active",
            "bestFor": "Product demos, process improvements, ROI justification",
            "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
            "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
            "familyLabel": null
          },
          "matchId": "85277ef6-bab9-4112-9224-fff9a0bd6a6f",
          "evidence": "Before and after scenario presented through voting for change",
          "position": 0,
          "objective": "Contrasting the current state with a better future",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:20:27.049287+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 12,
      "type": "setup",
      "title": "Uses a two-column layout to contrast the Board's claims with the Shareholder Slate's counter-arguments.",
      "function": "preempt_rebuttal",
      "rawType": "preempt_rebuttal",
      "block": null,
      "metadata": {
        "slideType": "preempt_rebuttal",
        "slideTypeCanon": {
          "name": "Preempt rebuttal",
          "slug": "preempt_rebuttal",
          "status": "active",
          "canonId": "019de52d-1225-7368-af32-6381fddabdb3",
          "version": 1,
          "description": null
        },
        "function": "preempt_rebuttal",
        "functionCanon": {
          "name": "Preempt rebuttal",
          "slug": "preempt_rebuttal",
          "status": "active",
          "canonId": "019de52d-18ab-7479-9a7e-820a2f03586a",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 74,
        "componentCount": 9,
        "textChars": 800,
        "nDataPoints": 12,
        "notes": "Uses a two-column layout to contrast the Board's claims with the Shareholder Slate's counter-arguments.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:33.605+00",
          "seconds": 6.998,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c45554acf77d/12",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d#slide-12",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "To be explicitly clear, Norfolk Southern's OR was ~780 bps worse than CSX's rail-only OR in FY2023. In 1Q24, the OR differential ballooned to ~900 bps.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 23:10:48+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd953-0935-737e-8dc6-344c727a3cd4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.52,
            "x": 0.43,
            "y": 0.31
          },
          "kind": "list",
          "text": "Locomotives: ...Norfolk Southern has ~2,800 in-service locomotives compared to CSX's 2,427. ...removal of 450 locomotives representing a decline of ~15%.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:33.605+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "44fba5a6-2e7c-49c5-b5dd-6ca62277cc6e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.52,
            "x": 0.43,
            "y": 0.14
          },
          "kind": "list",
          "text": "A resilience model has never been attempted... Norfolk Southern's OR was ~780 bps worse than CSX's... 1Q24, the OR differential ballooned to ~900 bps.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:33.605+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8f14a02c-1300-4fe4-923c-8a2d4658a5f0",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "operating ratio: 900 bps",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 23:10:48+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd953-0935-737e-8dc6-3a87339dfe78",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.33,
            "x": 0.07,
            "y": 0.435
          },
          "kind": "paragraph",
          "text": "The Shareholder Slate's plan is \"not supported by the mathematical reality.\" (Cont.)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:33.605+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6ad6b338-8092-4793-b6d6-949207a9dc50",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.7,
            "x": 0.06,
            "y": 0.94
          },
          "kind": "source-note",
          "text": "14 Move NSC Forward: The Case for Operationally Proficient Leaders and a PSR-Powered Scheduled Network, Slide 15 (April 15, 2024). 15 CSX 2023 10-K filing. 16 Company filings.",
          "attrs": {
            "numbered": true
          },
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:33.605+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1511908a-1331-4d1e-bf57-fe45d063a3a0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.53,
            "x": 0.42,
            "y": 0.09
          },
          "kind": "title",
          "text": "THE REALITY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:33.605+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "03b6cbc9-5c23-45c6-9a5a-46b049fbf029",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.35,
            "x": 0.06,
            "y": 0.09
          },
          "kind": "title",
          "text": "THE BOARD'S CONTENTION",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:33.605+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "12cd1f5f-7f66-4ca5-952e-ab1643bfdad8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.35,
            "x": 0.6,
            "y": 0.03
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:33.605+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "efc04383-7d0d-4e78-b314-56db4f32a45a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "2d4023c5-bf5d-4f38-86fa-f66465bf75fc",
          "evidence": "Contrasts 'The Board's Contention' with 'The Reality' to frame the argument.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 20:57:33.605+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "frameworkName": "before-after-framing"
        }
      ],
      "arcBeats": [
        {
          "to": 14,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Action",
          "beatId": "cc911193-e614-4c7b-8424-f69bbb83514d",
          "matchId": "fbedeef6-1dab-478f-9c50-14eae66fadc7",
          "beatType": {
            "name": "Action",
            "slug": "aida-action",
            "status": "active",
            "canonId": "019dd9b8-1285-74f0-8552-c04c08014586",
            "version": 1,
            "description": null
          },
          "evidence": "Repeated call to action to vote for change",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 14,
          "from": 1,
          "loop": {
            "name": "21_before_after",
            "slug": "21-before-after",
            "status": "active",
            "bestFor": "Product demos, process improvements, ROI justification",
            "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
            "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
            "familyLabel": null
          },
          "matchId": "85277ef6-bab9-4112-9224-fff9a0bd6a6f",
          "evidence": "Before and after scenario presented through voting for change",
          "position": 0,
          "objective": "Contrasting the current state with a better future",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:20:27.049287+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 13,
      "type": "setup",
      "title": "Uses a two-column layout to contrast the Board's contention with the reality of the proposed plan.",
      "function": "preempt_rebuttal",
      "rawType": "preempt_rebuttal",
      "block": null,
      "metadata": {
        "slideType": "preempt_rebuttal",
        "slideTypeCanon": {
          "name": "Preempt rebuttal",
          "slug": "preempt_rebuttal",
          "status": "active",
          "canonId": "019de52d-1225-7368-af32-6381fddabdb3",
          "version": 1,
          "description": null
        },
        "function": "preempt_rebuttal",
        "functionCanon": {
          "name": "Preempt rebuttal",
          "slug": "preempt_rebuttal",
          "status": "active",
          "canonId": "019de52d-18ab-7479-9a7e-820a2f03586a",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 55,
        "componentCount": 7,
        "textChars": 611,
        "nDataPoints": 6,
        "notes": "Uses a two-column layout to contrast the Board's contention with the reality of the proposed plan.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "footnote"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:29.548+00",
          "seconds": 2.787,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c45554acf77d/13",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d#slide-13",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "We believe Norfolk Southern's contention is quite simplistic considering there are multiple types of car categories including Company-owned, shipper owned, car hire from other Class I rails and TTX, and car leases.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 23:10:49+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd953-0935-737e-8dc6-d566281339bb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.8,
            "w": 0.525,
            "x": 0.415,
            "y": 0.135
          },
          "kind": "list",
          "text": "Detailed bulleted points explaining the reality of locomotive removal, car-on-line reductions (citing CSX data), and fuel efficiency improvements (citing CN, CP, CSX, KCS data).",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.548+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "66f1bc71-2bb6-4c6f-b242-ac346f78047a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.075,
            "y": 0.465
          },
          "kind": "paragraph",
          "text": "The Shareholder Slate's plan is \"not supported by the mathematical reality.\" (Cont.)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.548+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f71f1471-58ea-4cb0-94a4-1d4c10151a9b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.45,
            "x": 0.055,
            "y": 0.95
          },
          "kind": "source-note",
          "text": "17 Company filings and Wolfe Research Class I Rail Service Stats Summary.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.548+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5e7370d1-cee0-4a2f-bb1d-624a193e0fc6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.035,
            "w": 0.345,
            "x": 0.055,
            "y": 0.085
          },
          "kind": "title",
          "text": "THE BOARD'S CONTENTION",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.548+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "95d5b24c-ff4f-4849-99d6-4fc097fea721",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.025,
            "w": 0.345,
            "x": 0.605,
            "y": 0.035
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.548+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a5c767f3-207a-420a-a9ae-8a1a4845c2f7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.035,
            "w": 0.545,
            "x": 0.405,
            "y": 0.085
          },
          "kind": "title",
          "text": "THE REALITY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:29.548+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "af1f4a84-3243-48fc-8b5d-d9a9ac5e953d",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "dabf7788-e4e3-4eb6-870c-25cc0dd42ed8",
          "evidence": "Contrasting Board contention with reality using historical industry data.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 20:57:29.548+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "frameworkName": "preempt_rebuttal"
        }
      ],
      "arcBeats": [
        {
          "to": 14,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Action",
          "beatId": "cc911193-e614-4c7b-8424-f69bbb83514d",
          "matchId": "fbedeef6-1dab-478f-9c50-14eae66fadc7",
          "beatType": {
            "name": "Action",
            "slug": "aida-action",
            "status": "active",
            "canonId": "019dd9b8-1285-74f0-8552-c04c08014586",
            "version": 1,
            "description": null
          },
          "evidence": "Repeated call to action to vote for change",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 14,
          "from": 1,
          "loop": {
            "name": "21_before_after",
            "slug": "21-before-after",
            "status": "active",
            "bestFor": "Product demos, process improvements, ROI justification",
            "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
            "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
            "familyLabel": null
          },
          "matchId": "85277ef6-bab9-4112-9224-fff9a0bd6a6f",
          "evidence": "Before and after scenario presented through voting for change",
          "position": 0,
          "objective": "Contrasting the current state with a better future",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:20:27.049287+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 14,
      "type": "evidence",
      "title": "Uses a two-column layout to frame the Board's arguments as false and the Slate's plan as fact-based.",
      "function": "expose_contradiction",
      "rawType": "before_after",
      "block": null,
      "metadata": {
        "slideType": "before_after",
        "slideTypeCanon": {
          "name": "Before / after",
          "slug": "before_after",
          "status": "active",
          "canonId": "019de52d-11fd-771e-bb45-e27f849bc560",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 88,
        "componentCount": 13,
        "textChars": 1365,
        "nDataPoints": 8,
        "notes": "Uses a two-column layout to frame the Board's arguments as false and the Slate's plan as fact-based.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "callout_box",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:31.459+00",
          "seconds": 4.292,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c45554acf77d/14",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d#slide-14",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c45554acf77d.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Using conservative assumptions, our plan is forecast to deliver a $420 share price by month 36.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 23:10:48+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd953-0935-737e-8dc6-4ccc90a3728c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.52,
            "x": 0.42,
            "y": 0.14
          },
          "kind": "list",
          "text": "Our proposed plan will result in storing the oldest and most unreliable engines... Norfolk Southern's average age for in-service locomotives is 28.5 years, which is 3.5 years greater than CSX's average age of 25 years.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.459+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "55c19c81-6842-4dfb-82e2-fd7802a9abb7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.52,
            "x": 0.42,
            "y": 0.36
          },
          "kind": "list",
          "text": "Reduced switching costs from network redesign... Our team was able to remove over 200 million out-of-route miles during the network redesign.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.459+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6f3b0ead-bb31-461d-95f0-09a9a0545976",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.52,
            "x": 0.42,
            "y": 0.655
          },
          "kind": "list",
          "text": "Our strategy will restore service to competitive levels... with every 18-22 new carloads translating into a new job at the railroad.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.459+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "82666236-1bf9-4d20-9ee7-5afbc54fad6f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.52,
            "x": 0.42,
            "y": 0.735
          },
          "kind": "list",
          "text": "Using conservative assumptions, our plan is forecast to deliver a $420 share price by month 36.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.459+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8764b1a5-fb27-4f5e-87a9-72c54ed54d72",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.34,
            "x": 0.06,
            "y": 0.64
          },
          "kind": "list",
          "text": "The Shareholder Slate's \"strategy would require thousands of job cuts, put the franchise at risk, and be detrimental to long-term shareholder value.\"",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.459+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "900a1708-1ce9-427c-8e37-9de9be000a76",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.34,
            "x": 0.06,
            "y": 0.295
          },
          "kind": "list",
          "text": "The Shareholder Slate's plan is \"not supported by the mathematical reality.\" (Cont.)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.459+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a4425d0d-46a8-4036-ae7c-258669885b0a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.52,
            "x": 0.42,
            "y": 0.265
          },
          "kind": "list",
          "text": "Norfolk Southern has ~15% fewer merchandise volumes and ~12% fewer gross ton miles than CSX.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.459+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e5511a21-9652-4652-b06d-3a26da477ae4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.52,
            "x": 0.42,
            "y": 0.53
          },
          "kind": "list",
          "text": "Class I railroads have a normal attrition rate of 7% to 8% per year. The only headcount reduction anticipated in our detailed business plan is an assumed 3% attrition rate.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.459+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ea968cf4-5cb4-4a64-90e3-9f27dc3cbc30",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.6,
            "x": 0.05,
            "y": 0.945
          },
          "kind": "source-note",
          "text": "18 NSC and CSX 2023 10-K filings. 19 R-1 Data, https://www.stb.gov/reports-data/economic-data/annual-report-financial-data/.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.459+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dbec0549-80f6-4f68-a41e-a1735e28b980",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.025,
            "w": 0.35,
            "x": 0.605,
            "y": 0.035
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.459+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "715bb189-6a9e-4875-ab1b-07abd3959077",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.35,
            "x": 0.055,
            "y": 0.09
          },
          "kind": "title",
          "text": "THE BOARD'S CONTENTION",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.459+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "96a378fa-07e0-428d-960c-3dd68a26f4ed",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.535,
            "x": 0.41,
            "y": 0.09
          },
          "kind": "title",
          "text": "THE REALITY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.459+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bb903215-2225-4b82-954f-504ce65fb274",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "295ef67b-ca37-49b1-8b83-3e156f4102ab",
          "evidence": "Contrasts 'The Board's Contention' with 'The Reality' to persuade shareholders.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 20:57:31.459+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "frameworkName": "before-after-framing"
        }
      ],
      "arcBeats": [
        {
          "to": 14,
          "arc": {
            "name": "AIDA",
            "slug": "aida",
            "status": "active",
            "bestFor": "Marketing presentations, product launches, sales enablement",
            "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Interest -> Desire -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Action",
          "beatId": "cc911193-e614-4c7b-8424-f69bbb83514d",
          "matchId": "fbedeef6-1dab-478f-9c50-14eae66fadc7",
          "beatType": {
            "name": "Action",
            "slug": "aida-action",
            "status": "active",
            "canonId": "019dd9b8-1285-74f0-8552-c04c08014586",
            "version": 1,
            "description": null
          },
          "evidence": "Repeated call to action to vote for change",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 14,
          "from": 1,
          "loop": {
            "name": "21_before_after",
            "slug": "21-before-after",
            "status": "active",
            "bestFor": "Product demos, process improvements, ROI justification",
            "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
            "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
            "familyLabel": null
          },
          "matchId": "85277ef6-bab9-4112-9224-fff9a0bd6a6f",
          "evidence": "Before and after scenario presented through voting for change",
          "position": 0,
          "objective": "Contrasting the current state with a better future",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:20:27.049287+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 1,
      "to": 2,
      "label": "Attention",
      "description": "Vote the BLUE Proxy Card TODAY repeated on multiple pages"
    },
    {
      "from": 3,
      "to": 5,
      "label": "Desire",
      "description": "The Case for Significant Change in the Boardroom and shareholder slate's support"
    },
    {
      "from": 6,
      "to": 9,
      "label": "Interest",
      "description": "Expose contradiction and preempt rebuttal sections"
    },
    {
      "from": 10,
      "to": 14,
      "label": "Action",
      "description": "Repeated call to action to vote for change"
    }
  ],
  "loops": [
    {
      "from": 1,
      "to": 14,
      "label": "Before After",
      "description": "Contrasting the current state with a better future"
    }
  ]
}